Enhancing Sustainability and the Unboxing Experience with PaperBased Void Fill
A global wellness and essential oil manufacturer ships premium, small-format products to customers and healthcare providers around the world. With multiple fulfillment centers handling tens of thousands of daily shipments, the company evaluated its protective packaging strategy to better align with sustainability goals and customer expectations for environmentally responsible packaging
Challenge
• Plastic air pillows did not align with corporate sustainability objectives
• Premium products required eco-friendly, paper-based void fill packaging to support brand positioning
• Small, fragile bottles needed reliable protection during high-volume transportation
Solution
• Implementation of PAPERplus® Papillon paper void fill systems
• Paper-based cushioning delivered strong void fill and product protection
• Sustainable materials support environmental initiatives and enhance the unboxing experience
Impact
• Enhanced Sustainability: Replacing plastic protective packaging with paper-based void fill across all operations
• Upheld Brand Reputation: Improved brand perception through premium, eco-conscious packaging
• Improved Scalability: More than 130 PAPERplus® Papillon systems installed, ensuring consistent protection at scale
