KAI CR E AT I V E D IR EC T OR D I G I TA L PR O D U C T I N N OVAT I O N A N D S T R AT EG I ES + 6 5 874 8 2 272 | k a i @ g o o d m e d i a .d e s i g n | L i n ke d I n | Po r t f o l i o
P R OF IL E
HIG H L IG H T S
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PEOPLE-CENTRIC LEADERSHIP
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CROSS-FUNCTIONAL TEAM MANAGEMENT
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COACHING
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VISIONARY
“At Klook, I was given the opportunity to reshape the creative team’s structure and introduce metrics for a more precise assessment of our team’s achievements. I had the privilege of leading 15 skilled individuals in design and video, and mentored 11 designers from various regions.
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INNOVATOR
P R OF E S SION A L E X P E R T I SE
I am honoured to have initiated two pivotal projects: 1. The ‘Creative Minipod’ was developed to nurture talents based on their expertise, promote a culture of specialization and excellence. 2. The introduction of the Design Language System (DLS) aimed to streamline workflows, enhancing consistency and collaboration between the central and local design teams.
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CREATIVE LEADERSHIP & STRATEGY
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TEAM MANAGEMENT & DEVELOPMENT
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PRODUCT & SERVICE INNOVATION
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BRAND STEWARDSHIP & MARKETING
Both these initiatives posed rewarding challenges, and hopefully set to deliver enduring benefits to the team and the organization.”
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PROCESS OPTIMIZATION & QUALITY ASSURANCE
C A R E E R T IM E L IN E
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CROSS-FUNCTIONAL COLLABORATION
2018
CREATIVE DIRECTOR
2017
MANAGING ART DIRECTOR
2013
REGIONAL ART DIRECTOR
2012
CREATIVE STRATEGIST
2011
SENIOR MARKETING CREATIVE
2009
ART DIRECTOR
2008
SENIOR BROADCAST DESIGN ER
C A R E E R OB JEC T I V E S Dedicated to continual growth in business acumen and creative leadership, I am committed to enriching organisations. By empowering teams to champion “Co-creation, Collaboration, and Value Creation,” I aim to ensure the delivery of impactful and meaningful teams, products, and services.