HEALTH CARE
INNOVATORS SPECIAL ADVERTISING SECTION
REIMAGINED GLOBAL CENTER FOR HEALTH INNOVATION NURTURES COLLABORATIVE SPIRIT
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Where innovation lives, the world gathers and discover y happens. CLEVELAND, THE MEDICAL CAPITAL
The Global Center is where innovative companies collaborate to discover what is possible in healthcare. GE Healthcare
Hyland OnBase
Philips
STERIS
Gleeson
Forbo
Siemens
Johnson Controls
DHG
University Hospitals
Chemsultants
SmartShape
Cardinal Health
Relatecare
Connexient
Team NEO
HIMSS
Glass Slate Digital
Sisters of Charity Health System
Cleveland Clinic
Vitamix
MetroHealth
Case Western Reserve University Weatherhead School of Management Sherwin-Williams
BioEnterprise Cisco
TheGlobalCenter.com
TABLE OF CONTENTS 4 - Letters 5 - New vision for Global Center 6 - Collaboration on display 7-11 - How the Global Center works
Global Center Tenant Partners
700 West St. Clair Ave, Suite 310 Cleveland OH 44113 Phone: 216-522-1383 / Fax: 216-694-4264 www.crainscleveland.com PUBLISHER John Campanelli MANAGING EDITOR, CUSTOM AND SPECIAL PROJECTS Amy Ann Stoessel REPORTER Kathy Ames Carr
MetroHealth
Steris
Team NEO
GRAPHIC DESIGNER Staci Buck
GE Healthcare
Cardinal Health
ADVERTISING DIRECTOR Nicole Mastrangelo
Siemens
BioEnterprise
Sisters of Charity Health System
Cisco
Hyland OnBase
Vitamix
Forbo
DHG
Sherwin-Williams
HIMSS
SmartShape
Connexient
Cleveland Clinic
Gleeson
Glass Slate Digital
University Hospitals
Johnson Controls
Philips
RelateCare
Case Western Reserve University – Weatherhead School of Management
ON THE COVER:
Chemsultants
PHOTOGRAPHY McKinley Wiley ACCOUNT EXECUTIVES John Banks • Lindsie Bowman Dawn Donegan • Laura Kulber Mintz PRODUCTION MANAGER Craig Mackey
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From left, Mike Maczuzak, president/designer at SmartShape, and Dave Westerfield, commercial director at Chemsultants International, are seen at the Global Center. SmartShape, a product design consultancy, and Chemsultants both learned of each other’s capabilities at the Global Center.
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HEALTH CARE INNOVATORS 3
LETTERS
Working together to solve the what-ifs
Health care change through technology
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elcome to the Global Center for Health Innovation, where innovation shapes the future of health care. It is through the Global Center that individuals and organizations invested in health and health care come together to collaborate, learn and discover new ways to benefit society. New concepts discovered through collaboration at the Global Center can lead to ground-breaking health care solutions. We are thrilled to have partner organizations that recognize the importance and potential to learn and grow from one another. In Northeast Ohio’s thriving health, health care and innovation environment, it is important to have an institution where like-minded individuals can come together to ask and answer, “What if?” The Global Center for Health Innovation provides a trusted space that enables ideas to flow freely among competitive organizations, all in the name of health innovation. From peers working in tandem to advance patient care, or large health systems offering their best practices to developing regional health systems, the learnings and discoveries produced through the Global Center are invaluable to all. You are invited to experience the Global Center and become an active participant in the advancement of health care. Together we will be the beacon for engagement, connection and inspiration throughout the global health care community.
Fred DeGrandis Managing director and chief administrative officer Global Center for Health Innovation
ince 2013, when we opened the HIMSS Innovation Center, we’ve focused on innovation and collaboration as pivotal tools to positively transform health and health care. Our space on the fourth floor of the Global Center for Health Innovation equips all stakeholders — physicians, nurses, patients, health care executives, vendors, policy-makers — to optimally use IT to improve the quality, safety, cost-effectiveness and access to care. Think about it. Patients and their clinicians can securely access health information online, and with mobile devices, to ensure the right care is provided where and when needed. Lab results are vitally important to understand, as are medication lists, and care summaries. All these help caregivers and patients understand what has happened and what needs to happen. Such information helps ensure patients receive high quality and timely care. These examples explain how health IT is positively transforming health and health care in ways we never could have imagined. Within the HIMSS Innovation Center, this narrative continues to unfold, often with our 20 organizational collaborators. These organizations — from across our nation — use our Technology Showcase to share their unique and targeted solutions for better health care through IT. Better health through IT is our vision, and we live this everyday within the HIMSS Innovation Center. For us — ensuring the right information on the right patient is securely available to the right caregivers at the right time — is a personal mission, as well. Come to the HIMSS Innovation Center today, and see it for yourself.
Carla Smith Executive vice president HIMSS North America
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he $465 million Global Center for Health Innovation opened to the public in 2014 as “the world’s fair for health care” and the latest sparkler of downtown Cleveland’s revival. Billed as a facility unlike any other in the world, industry leaders extolled the Global Center as a living lab for cutting-edge technology and collaboration. The former “medical mart” since then has restructured its management and business plan to hasten those realities. Now, its leaders say the Global Center is primed to more cohesively advance its mission of health care innovation, futuristic technology, education, commerce and collaboration. “We’ll be designing new products and services to create a forum that makes sense today and tomorrow,” said Fred DeGrandis, a former Cleveland Clinic executive hired in April by Global Center operator SMG to oversee the facility. The Global Center has reached Cuyahoga County’s imposed 2015 target of 85% occupancy, with 42 tenants residing in the building. Leaders are in talks with another 10 to 15 companies that are interested in suite space. The latest additions — Siemens, Cisco Systems and DHG Healthcare — joined the roster of bigleague companies and health care organizations within the past year. “It started as a magnificent edifice with partners in individual spaces,” said DeGrandis, the center’s managing director and chief administrative officer. “What the partners and community are finding is that the Global Center for Health Innovation provides an opportunity to collaborate with your neighbor, which improves care in the long run.”
Come together During the same month that DeGrandis was hired to oversee the Global Center, Cuyahoga County Executive Armond Budish curated a bevy of high-profile health care, business and education leaders to help chart a business plan that ensures the Global Center reaches its full potential. The executive advisory council is composed of both Budish and DeGrandis, along with: n Dr. Thomas Graham, chief innovation officer, Cleveland Clinic n Ronald Berkman, president, Cleveland State University n Dr. Akram Boutros, president, MetroHealth System n Dr. Marco Costa, vice president and chief innovation officer, University Hospitals Health System n Craig Maxwell, vice president of technology and innovation, Parker Hannifin Corp. n Aram Nerpouni, president and CEO, BioEnterprise n John Nottingham, co-president, Nottingham Spirk n Suzanne Rivera, vice president for research, Case Western Reserve University n Carla Smith, executive vice president, HIMSS
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THE RIGHT MIX A new vision sets stage for collaboration, innovation
n Jerry Sue Thornton, president emeritus, Cuyahoga Community College n Sharon Sobol Jordan, chief of staff, Cuyahoga County n Mark Leahy, general manager, Cleveland Convention Center n Barbara McBee, executive director, Global Center n Stuart Weitzman, director of marketing development and innovations programs, GE Healthcare
Additionally, construction just finished on the new Business Showcase, which appoints smaller businesses that focus on one or two innovations to the Global Center organization mix. This wider net of inclusion extends to aspiring health care professionals. The center is dialing up its focus on education by developing partnerships with local colleges and universities. Indeed, Case Western Reserve University’s Weatherhead School of Management is transferring its master of science in management-health care program to the Global Center. Classes will be held there in the spring under a redesigned curriculum that will extract more of the Global Center’s resources. The goal is to position students — the industry’s next-gen health care leaders — in a setting that reflects the complex world of health care.
Making connections A glimpse of that reality is evident on the fourth-floor, 30,000-square-foot space occupied
by the Healthcare Information and Management Systems Society, or HIMSS, one of the largest medical organizations in the U.S. Hundreds of companies have taken advantage of the Interoperability Showcase, which provides a collaborative testing environment that allows companies to test their interoperable systems and make sure they meet industry standards. This past year, the HIMSS space added a new dimension to the Innovation Center. The ConCert by HIMSS certification program empowers providers of electronic medical records and health information exchange technologies to certify their product after rigorous testing. The certification alerts potential buyers that the product has been carefully vetted, which ensures a more seamless integration. “Interoperability among medical records is key to better health care outcomes,” said Sandra Vance, senior director of interoperability initiatives. “You don’t have as many repeated tests, which is a big focus of HIMSS. This certification really advances the industry.” These efforts are vital cogs for the broader responsibility of collaboration among traditionally competing health care interests. “Our priority is to embrace what is the aspiration of the Global Center, as a beacon for health innovation,” DeGrandis said. “In doing so, we’ll be continually advised through the executive council and our partners, not just for health care tomorrow, but what’s down the road.” HEALTH CARE INNOVATORS 5
AN INCUBATOR FOR FRESH IDEAS Global Center provides a space where organizations can work together
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partnership between a Cleveland company that helps design and commercialize wearable technologies and a Mentorbased maker of skin-grade adhesives sounds fated, but the alliance is, in fact, serendipitous. SmartShape, a product design consultancy, and Chemsultants International learned of each others’ capabilities at the Global Center for Health Innovation. Conversations among the co-tenants ensued. And, in early October, talks evolved into a larger strategic joint vision. “Chemsultants has a wearable patch that slowly releases medicine to fight skin cancer,” said SmartShape founder Mike Maczuzak. “They want to develop this technology for other medical applications.” The companies agreed to collaborate and commercialize similar products. “We only knew of them because of the Global Center,” Maczuzak said. “I’m not sure this collaboration would’ve emerged otherwise.” Forbo Flooring Systems, a manufacturer of commercial floor coverings, is in talks with SmartShape about “business development opportunities” as a result of its associations in the Global Center, said manager Julia Rajcan. The tenants’ intent to work together on future projects is the latest example of the Global Center serving as a port for collaboration in health care. Alliances between health providers, software developers, medical device producers and policy 6 HEALTH CARE INNOVATORS
makers is not only critical, it’s imperative in today’s interlaced health care environment. These types of efforts at the Global Center are varied and multifaceted. Some of the collaborations present within the Global Center are intentional, the result of cherry-picking organizations with diverse, yet complementing backgrounds. The shared suite between Philips Healthcare and University Hospitals, for instance, highlights joint efforts to strategize on the latest medical imaging equipment for pediatric, oncologic and cardiac care. Still, other hybrid ambitions are emerging as matchmaking ensues and relationships deepen. “This magnificent environment brings together those great silos built very strong and very deep within Northeast Ohio and beyond,” said Fred DeGrandis, the Global Center’s managing director. “Fresh ideas emerge when companies and organizations have the opportunity to intersect and collaborate.”
A climb to the top The health information technology floor occupied by the nonprofit Healthcare Information and Management Systems Society could be considered the Global Center’s nerve center for collaboration. The fourth-floor space allows IT companies to “plug and play,” or test their innovations’ compatibility with one another. The HIMSS Innovation Center also opens the curtain to the
future of health care by providing interactive patient-care scenarios. Companies such as Forbo are seizing upon the opportunity. The flooring company is developing a collaboration with HIMSS to offer visitors an opportunity to interact with the suite’s technology. The Forbo interoperability showcase will allow visitors to see how Forbo’s high-tech flooring — which is outfitted with a matrix of sub-floor antennas — intercepts data from patient wristbands, employee badges or equipment tags. MetroHealth System also has cultivated a strong relationship with HIMSS, said Elizabeth Allen, senior vice president of external affairs. MetroHealth is one of eight national training centers for a government initiative called TeamSTEPPS, which educates health systems on ways to improve internal communication and teamwork. MetroHealth plans to use the HIMSS space as its regional training ground for health care professionals and administrators from around the U.S. Meanwhile, leaders also are adding more firepower to the Global Center. Its latest recruitment initiatives revolve around attracting the region’s youngest and brightest minds.
The future is now Escalating costs, declining government reimbursements and technology are revolutionizing the health care industry. Consumers are driving those changes as they become more particular about their health care options as their out-ofpocket costs skyrocket. “There’s a great need in health care to design products and services that are more consumerfocused to help people navigate the expensive and complicated health care systems,” DeGrandis said. Wearable technologies and interactive electronic medical records will evolve. Software systems amassing colossal amounts of data need to be able to safely share that information. But, how do those software programs transport data without any security breaches? “This is one of the major initiatives at HIMSS,” DeGrandis said. “The results will emerge from the collaborations here.” Events such as the first annual Cleveland Medical Hackathon held in late September epitomize those motives. The event was developed as a partnership between entities that include the region’s three giant health systems, Case Western Reserve University and BioEnterprise. Doctors, administrators, engineers, designers, patients, programmers, public health leaders and lawyers descended upon the two-day event with the goal of figuring out how to make massive amounts of data useful to health care systems. “We’re seeing incredible collaboration among many disciplines, who all find the Global Center a safe environment to work in,” DeGrandis said. CRAIN’S CONTENT STUDIO
So, what exactly happens at the Global Center? A look at how different types of organizations and groups are making the most out of Cleveland’s home for health care innovation
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isco Systems is a titan in the communications and IT industries. Its solutions web multiple industries across the globe. It’s no surprise that Cisco is plotting the next wireless network breakthroughs, which is why the California-based company in April 2014 inked a lease for suite space at the Global Center for Health Innovation. “We’re the wireless network for a large portion of the world. What we want to do is take the network, and the voice and the video and the data that comes from applications, and turn that into actionable data,” said Christie Marquez, health care practice adviser. “Our clients and partners who are at the Global Center will help us achieve that.” Large companies like Cisco are able to gain an edge in the frontier of health care by having instant access to some of the industry’s change-makers at the Global Center.
“That’s what it’s all about,” Marquez said. “Not one entity can do everything.” New opportunities are pulsing through Cisco since the company’s suite opened earlier this year. Fellow tenants are partnering up during outside client meetings to demonstrate joint capabilities. “So Johnson Controls, with which we have a huge strategic partnership, may have a client meeting that they bring us into and vice versa. Same with GE Healthcare, Cardinal or Siemens,” she said. “The goal is to deliver the best care to the patient, from home to in-patient, to skilled nursing, and back home. That’s all based on the folks at the Global Center.” Siemens, a global conglomerate of medical imaging, laboratory diagnostics and health care information technology, also reinforced its commitment to Northeast Ohio. The large company lacked a physical presence
LARGE COMPANY
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in Cleveland, but that changed earlier this year, when the global supplier of medical imaging and health information technology relocated its central zone headquarters from Pittsburgh to the Global Center. About 200 employees are stationed and working in the field in Cleveland. “Our presence sends a strong message to our customer base that we are focused on integration,” said Terry Talbot, vice president and general manager of Siemens Healthcare, U.S. The company has a 30-year history of work with Case Western Reserve University and University Hospitals. Siemens invested nearly $2 million to carve out its clinical suite, which illustrates how health care providers are using its MRIs, CT scanners, medical devices and diagnostics. The space is earmarked for training, with “several hundred” expected to visit the Global Center next year, “We’re not just about bits and bytes,” Talbot said. “We need to be training the future employees and knowledge workers.” HEALTH CARE INNOVATORS 7
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nnovative technology startups with a medical bent are cropping up all throughout Greater Cleveland, eager to forge partnerships with powerful health systems and other ancillary entities. Gaining visibility is a challenge — unless that company has direct access to the stalwarts of the health care industry. The Global Center’s rollout of the Business Showcase provides entrepreneurs the opportunity to exhibit their health care products or services alongside the brand names in health care. “We want startups and entrepreneurs to be able to build their brand and collaborate with the health care leaders of the world,” said David Ricco, director of leasing at the Global Center. Each of the 18 semiprivate furnished spaces range in size, from 100 square feet to 200 square feet. Leases range from $1,000 to $2,000 a month. Spaces lease for one year, then on a monthly basis. “We’re excited because the Business Showcase enables smaller businesses to directly benefit from being in the same space as wellestablished health care companies,” he said. “The international companies want to be near those companies with startup spark and energy.” The Business Showcase launched in late July. So far, three companies have committed to space in the showcase — Mentor-based Chemsultants,
an adhesives developer; Connexient, a New York maker of digital wayfinding products for health care organizations; and RelateCare, a Cleveland appointment scheduling systems provider. Fred DeGrandis, the Global Center’s managing director, said during an interview in late September that he expects 10 spaces to be occupied by the end of the year, and the majority filled by 2016. “We will always want some of the spaces to be available to allow for natural turnover,” he said. As a smaller-sized established company can attest, the Business Showcase is a valuable reinforcement to the Global Center. “The space is great for those entrepreneurial startups that are at a point where they’re ready to show their product to the world,” said Mike
ENTREPRENEURS /STARTUPS
Maczuzak, founder of SmartShape, a Global Center tenant. “They have the opportunity to take it to market or raise investment money faster by having a presence at the Global Center.” That 20-employee product design consultancy based in Cleveland referenced its occupancy at the Global Center as a driver of new business leads. The displayed prototype of the Steris orthopedic surgery table caught the eye of one Cleveland Clinic doctor who recently toured the facility, Maczuzak said. “He has an idea for a new device, and was really interested in our work,” Maczuzak said. “He wasn’t aware of us prior to the tour. There’s so much opportunity to show and tell.” Michael Gleeson, owner of Chagrin Falls-based Gleeson Construction, says sales have “increased exponentially” since that medical industry carpenter moved into the Global Center. But he’s careful not to directly correlate a link between sales and occupancy, however, and notes that startup prospects should not think of the Global Center as an immediate gateway to business growth. “Entrepreneurs with an interest in the Global Center shouldn’t base the cost of investing in a space on what they may get back in cash flow,” Gleeson said. “The whole idea of being there is part of a bigger picture on what they stand to gain as a result of being a part of this network of innovators.”
TRAINING PRIMARY CARE DOCS TO PRACTICE WHERE WE PREACH. Facing a critical shortage in primary care physicians by 2020, the Ohio University Heritage College of Osteopathic Medicine and the Cleveland Clinic have joined forces to train new physicians inspired to tackle the unique health care issues facing communities throughout northeast Ohio.
OPEN JULY 2015 ohio.edu/medicine/cleveland
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eemingly every other day, one of Northeast Ohio’s health systems is making a grand announcement. A new outpatient clinic is opening. A major acquisition is occurring. A campus transformation is underway. Health systems want patients to know what these declarations mean, but have a hard time visually articulating the true context of their vision beyond the glossy renderings posted in a news story. “Sometimes the only way a person truly experiences a health system is when they’re at the hospital, which can be an uncomfortable setting,” said Mary Curran, senior director of executive administration at the Cleveland Clinic. The Global Center empowers health systems — the Cleveland Clinic, University Hospitals, Sisters of Charity Health System and MetroHealth, specifically — to tell their story in a non-threatening environment, she said. In just 22 minutes, for example, viewers of the Cleveland Clinic’s informational video will leave with insight into the many aspects of the system’s health care, from heart transplants, robotic surgery applications and medical lab lectures to wellness and even how the system integrates art into its interior design. “You can touch and feel the Cleveland Clinic from the perspective of a doctor, medical student, researcher and patient,” she said. “It’s so important that people know all about the
providers from which they’re receiving care.” A mockup of an ICU room within MetroHealth’s domain highlights one aspect of that health system’s $1.2 billion West 25th Street campus transformation. MetroHealth is also using its space to seek community feedback from the physical aspects of the plan. Access to the crop of latest technologies underscores the importance of Global Center ties. Connexient, a tenant of the Business Showcase, conducted a demo in early fall that showed attendees how its indoor navigation and patient experience app helps hospitals connect with patients. The technology intrigued those Cleveland
HEALTH SYSTEM
Clinic decision makers who were present during the demo, and are considering testing it on Global Center visitors. The health system is also contemplating a pilot of the technology at its main campus to promote campus events. “It’s a great example of how you can come to the Globe and sample an innovation that you can bring back to your organization,” Curran said. That scope of engagement is what nabbed the interest of Charlotte, N.C.-based Dixon Hughes Goodman LLP, one of the top 20 largest accounting firms in the U.S. DHG Healthcare, an umbrella organization that provides audit, tax and consulting services, established in August a physical headquarters for its Center for Industry Transformation at the Global Center. Its third-floor suite gives DHG immediate accessibility to health systems, tenants, visitors and other potential industry clients. “This is more than shaking hands with tenants and talking in the hallway,” said Brad Benton, managing partner, DHG Healthcare. “We’re having meaningful dialogue with the tenants and (managing director) Fred DeGrandis about forming deeply collaborative relationships.”
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Cardinal Health is squarely aligned with where healthcare is going. Our focus is on making healthcare more cost-effective so doctors, nurses, pharmacists and other clinicians can focus on what matters most — the patient. By working together with our customers and partners, we are effecting real change across the continuum of care — from the hospital to the home. Healthcare is changing, and we’re changing healthcare.
© 2015 Cardinal Health. All Rights Reserved. CARDINAL HEALTH, the Cardinal Health LOGO and ESSENTIAL TO CARE are trademarks or registered trademarks of Cardinal Health. All other marks are the property of their respective owners. Lit. No.5PR15-412876 (10/2015)
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cardinalhealth.com HEALTH CARE INNOVATORS 9
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4TH FLOOR
Innovation: Information technologies help patients and caregivers work together to transform health. Located on the fourth floor of the Global Center for Health Innovation, the HIMSS Innovation Center focuses on improving health and health care through the best use of IT — a collaborative effort that embodies the vision of HIMSS. More than 20 Innovation Center collaborators have joined forces with HIMSS to share their solutions for improving the quality, safety, costeffectiveness and access to care. We
John Paganini Senior manager, interoperability initiatives HIMSS North America
welcome you to explore our interactive space, and learn how IT helps ensure that the right information gets to the right person at the right time to make informed decisions.
At the Global Center: The HIMSS Innovation Center’s welcoming, interactive and engaging environment demonstrates how IT is positively transforming health and health care. Displays include patients reviewing their lab results via a patient portal, and physicians using an electronic health record to check a patient’s medications. With so many innovators under one roof, visitors have a wonderful opportunity to meet with Innovation Center collaborators and learn about the various solutions available. Health stakeholders — physicians, nurses, consumers, policymakers and more — all of whom want the safest, most cost-effective and highest quality care, leave the Innovation Center with exciting, innovative ideas on how to harness the power of health IT. (Information provided by HIMSS.)
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he Great Lakes Technology Showcase is an annual trade show organized by the Indiana, Michigan and Ohio Telecom associations. Ohio was tapped to host the 2015 event, and Cleveland was a clear choice as this year’s host city. “The Westin Hotel, Public Auditorium and Music Hall blew people away,” said Charles Moses, president of the Ohio Telecom Association. “As far as the Global Center, people just walked around with their mouths hanging open. Attendees were so struck by how companies and organizations that have been traditional competitors are all collaborating.” The Global Center as a venue choice was a no-brainer for the event that brings together some 330 individuals representing companies that are producing or have a stake in avant-garde telecommunications technology. “Health care is a massive opportunity and responsibility for the telecom industry,” Moses said. “The Global Center allows our members to see firsthand some of the latest innovations in health care, and where the opportunities are for us in terms of safely transmitting big data.” The Cleveland Convention Center and Global Center for Health Innovation are gaining clout in the convention planning scene. According to a report published Sept. 25 by the Professional Convention Management Association, Cleveland is one of 12 U.S. cities that planners say warrant serious consideration as an events destination. Cleveland, among other metropolises such as Chicago, New York and Washington, D.C., is strategically maneuvering It’s less about itself to market the overall experience that planners the physical building find most appealing, acand more about cording to the report. Of course, one of the mindset. Cleveland’s latest hooks is DAVID MUSTIN, the $272 million, 32-floor managing director of Hilton Convention Center consulting firm Stafford Snyder Hotel, which is scheduled to open in time for the Republican National Convention next July 18 through 21. The 600room hotel connects the Cleveland Convention Center and the Global Center for Health Innovation, beneath the hotel’s main floors. The hotel offers dramatic views of the lake, which management says distinguishes the hotel from others and is sure to be a key selling point for visitors. As for the Global Center space, convention planners also can take advantage of the interactive features within the individual suites and the HIMSS health information technology space, as was the case with “Disrupted. The Business of Health Care” conference in September at the Global Center. That executive conference included several breakout sessions held in the Global Center’s suites, like DHG Healthcare, BioEnterprise and Hyland, whose visual storytelling exhibits aim to inspire imagination and critical thinking. “It’s less about the physical building and more about the mindset,” said David Mustin, managing director of consulting firm Stafford Snyder and a moderator at that event. “This is a place for innovation coming from different viewpoints. The Global Center is a gateway to the rest of the resources in Cleveland. To be able to touch these institutions is very powerful.” CRAIN’S CONTENT STUDIO
campaign that shows how one aspect of MetroHealth’s evolution involves the ways in which it is using OnBase to store and manage information electronically in one centralized and secure database. Hyland launched the campaign online in September. “This is a simple example of how a chance collaboration emerged as a result of having a physical presence at the Global Center,” Barney said. Instances of opportunity also unfold when vendors and visitors alike connect at the HIMSS Interoperability Showcase. Think of it as a giant power strip, where companies are invited to test their latest innovations and make sure they synchronize with other systems. One of the latest displays of those efforts is the IHE North American Connectathon, set for Jan. 25 through 29, 2016. More than 500 engineers
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he Global Center is like a circuit board, connecting all facets of health care under one roof. As a result, IT companies plugged into the Global Center action stand to benefit from being on the front lines. One of the latest examples of coincidental collaboration happened when Westlakebased Hyland marketing portfolio manager Kate Barney and Kevin Ortner, who oversees business development at MetroHealth, bumped into each other during a tenants’ meeting. Small talk progressed into discussions of their organizations’ latest branding campaigns — MetroHealth’s campus transformation, and Hyland’s integration of its flagship OnBase content management software into its name and logo. Their messages clicked. The two entities decided to create a hybrid
and IT architects will test their products against multiple vendors using real-world clinical scenarios. “This is a technical exercise of companies testing their systems for one whole week,” said John Paganini, senior manager for interoperability initiatives. “Imagine systems developers from different companies all over the world descending into this space. There’s nothing like it in the world.” HIMSS, meanwhile, is taking its efforts to advance system harmonization to the next level. The launch of its ConCert certification program tests and certifies electronic health records and health information exchange vendors. The stamp of approval means those companies’ products have been properly vetted for a secure, reliable transfer of data and systems integration. So far, 11 companies have committed to the pilot certification program. “So let’s say you’re University Hospitals or the Cleveland Clinic, and you have hundreds of systems integrated into your environment. When you bring in a brand-new system, it has to be able to play with the others,” Paganini said. “When it’s certified, you know the integration will run smoothly. Patients benefit because they can move from one provider to another, and their records can be safely shared.”
Imagine systems developers from different companies all over the world descending into this space. There’s nothing like it in the world.
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JOHN PAGANINI, senior manager for interoperability initiatives HIMSS North America
ure, TeamNEO and BioEnterprise can shower a prospective outside company with compelling stats on the region’s business acceleration-friendly climate. Relocation candidates are intrigued when they hear that Northeast Ohio is home to 700 biomedical companies, or that more than 350 Northeast Ohio startups raised $2 billion in growth capital since 2003. But to see this cooperation play out at the Global Center transforms the narrative, says CRAIN’S CONTENT STUDIO
Tatyana Hower, vice president of business development at BioEnterprise. “All the statistics, companies and names come together visually when these prospects tour the Global Center,” she said. “They’re able to see world-renowned companies and ground-breaking technology come together in a cohesive fashion in the spirit of collaboration. The Global Center is a very powerful tool to outside companies thinking of establishing a presence here.”
PROSPECTS
Its intrigue attracts companies closer to home, as well. Traditional manufacturers and supply chain players that are interested in a foray into the biomedical industry are scheduling meetings and perusing the Global Center. Health care organizations interested in planting a flag in Cleveland are also impressed with the accessibility of industry influencers. “Being able to have conversations with the chief radiologist at University Hospitals or the chair of Genomic Medicine Institute at the Cleveland Clinic can speed up their path to market,” Hower said. HEALTH CARE INNOVATORS 11
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