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$2.00/MARCH 23 - 29, 2015
Loan for historic 55 Public Square building, with three unoccupied floors, is sold for large loss â P. 4 Local businesses have found loyal audiences â and those with money to burn â via podcasts â P. 5
Heâs game for anything Indiansâ director of in-game experience has a lot of ideas, and a âcrazyâ rĂŠsumĂŠ By KEVIN KLEPS kkleps@crain.com
MCKINLEY WILEY
Leland Patton, who joined the Cleveland Indians in 2014, previously worked for a pair of NBA teams.
Leland Patton has had what he calls a âcrazy life.â Prior to joining the Cleveland Indians in February 2014 as the director of in-game experience, Patton directed a 5,000-performer wine festival in Switzerland, led theater and opera productions on and off Broadway, and worked for the Sacramento Kings and Miami Heat. The soon-to-be 48-year-old says professional sports compare in some ways to ancient Greek theater because the crowds respond to the on-court or on-field action. But instead of comedy or tragedy, Pattonâs previous job â a nearly sixyear tenure as the producer of The Heat Experience â called for nonstop theatrics, pulsating sound and
plenty of pyrotechnics. That seems about as different to Major League Baseball as the Heatâs roster with and without LeBron James. âObviously, itâs a much lighter, historical experience. There isnât as much intensity,â Patton said of baseball. âItâs not like the NBA, where itâs this aggressive, assaultive entertainment. âI call it the 2-by-4 school,â he continued. âYou hit someone over the head, and thatâs kind of what the experience is like. Itâs great, itâs fun, but baseball I think is more of a kinetic experience.â And it might be the best outlet yet for Pattonâs diverse skill set. The Indiansâ 21-year-old home is the 11th-oldest in MLB. Prior to this See GAME, page 19
Region is producing different types of docs By TIMOTHY MAGAW tmagaw@crain.com
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Given the desperate need for primary care docs as health care access expands under the Affordable Care Act and the horde of aging baby boomers requires more hands-on care, a lesser-known form of medical education is taking root in Northeast Ohio. The region has long produced
Simply put, DOs tend to focus on treating the whole patient, not just their symptoms. They also tend to focus less on research and gravitate toward careers in primary care. âWe take care of people, not problems,â said Dr. Robert Juhasz, president of Cleveland Clinicâs South Pointe Hospital in Warrensville Heights and head of the American Osteopathic Association.
âWe believe in taking care of the whole person â body, mind and spirit. We believe in enhancing the bodyâs innate ability to heal itself.â Leading the teaching charge regionally is Ohio University, whose Heritage College of Osteopathic Medicine has been on a tear over the last few years expanding beyond its Athens headquarters. Last year, for one, it opened a $24.7 million campus in Dublin,
Ohio, and this summer plans to open a new outpost in 60,000 square feet of renovated space at South Pointe. This summer, the Clinic collaboration â one valued at about $49.1 million â will welcome its first class of 50 students, 18 more than originally expected. Moreover, Erie, Pa.-based Lake Erie College of Medicine, or See DOCS, page 21
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MDs â short for the Latin phrase âmedicinae doctorâ â at its venerable medical schools, Case Western Reserve University and Northeast Ohio Medical University. But soon, the region will be churning out more DOs, or doctors of osteopathic medicine. Itâs not a new form of medical education, given that its roots go back more than a hundred years, but it is different.
SPORTS BUSINESS There are high expectations for the Indians, and a renovated home to drive sales â Pages 14-18 PLUS: CHARGING STRONG â GLADIATORSâ SUCCESS â & MORE
Entire contents Š 2015 by Crain Communications Inc. Vol. 36, No. 12