Developed by the Sparrowly Group in 2018, this project was a result of destination action plans and the tourism marketing plan identifying that events could drive visitation.
The project will support the Cradle Coast Authority (CCA) to build a strategic approach towards developing a calendar of high-quality,innovative, diverse events and festivals for the Cradle Coast region of Tasmania, with an emphasis on securing events for the region during the low season (Winter). The strategy also establishes a robust structure to support growth and development of the region’s events and festival sector,with a focus on the arts community.
This strategic framework aims to improve the sustainability of regional events by identifying and supporting professional development opportunities for event managers and coordinators. The project will also increase opportunities for the broader Tasmanian regional community to participate in arts and cultural
events and festivals in the Cradle Coast region.
