FOUNDERS
MARKETING DEPARTMENT POSTGRADUATE OFFERING Postgraduate Diploma in Marketing Master of Marketing Doctor of Commerce in Marketing
HOW TO APPLY
HOW TO APPLY
Please note: All students are required to apply online, except for qualifications that do not cater for online applications. ONLINE APPLICATIONS ARE FREE
ONLINE APPLICATIONS ONLINE APPLICATIONS Do you qualify to apply online?
Choose your qualification by consulting this brochure or the CPUT website
Choose your qualification by consulting this brochure or the CPUT website Gather your documents (i.e. certified copies less than three months old)
View or download the online application guides available on our website
Start your future career in Business and Information Administration
Research Hub
FA C U LT Y
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DR PIETER STEENKAMP is an award-winning senior lecturer in the Marketing Department of the FBMS. He obtained his PhD from the University of Stellenbosch, specialising in strategic brand management. His research focuses on strategic brand management, which has been published in major scientific journals, including the Journal of Brand Management and the Journal of Business-to-Business Marketing. Pieter has over 20 years of experience in branding and marketing and teaches at undergraduate and postgraduate levels. He is a co-author of the Services Brand Management: Building Services Brand Equity textbook and co-developer of the servbrand framework, brand integrity measure, underdog brand management framework and brand for success process.
Faculty of Business & Management Sciences
Diploma in Business and Information PROF RODNEY GRAEME DUFFETT is a full Administration professor in the Marketing Department of and following the steps the FBMS. He holds a DTech in Marketing, View or download the online application guides available Follow-up by getting your admission status and downloading your 53 admission letter via the online application tracking system by visiting which focuses on social media as a on our website at www.cput.ac.za/study/apply under www.cput.ac.za/study/track marketing communication channel among the Step 4: Online application for information on how to Generation Y cohort. His main research niche apply online area is integrated marketing communications, MANUAL APPLICATIONS your application Do you qualify to apply manually? online by visiting particularly topics related to digital, mobile, AI, 4 Complete www.cput.ac.za/study/apply and following the steps Please note: No manual posted or over the counter applications will be and social media marketing communication, which have been published accepted for any course, other than the listed qualifications that do not in international journals such as Internet Research, Young Consumers, cater forFollow-up online applications. by getting your admission status 5 and Electronic Commerce Research. Rodney has been teaching check ifdownloading the course you are interested in requires manualletter application, your admission via the 1 Toand view the list of 2022 Undergraduate/ Postgraduate qualifications under marketing communication-related courses at the undergraduate and online application tracking system by visiting Step 1: Choose a Qualification: https://www.cput.ac.za/study/apply/ postgraduate levels for over 25 years. He authored and co-authored www.cput.ac.za/study/track step-1-choose-a-qualification. The mode of application will indicate: 55 articles in DHET-accredited journals, peer-reviewed over 390 papers FOLLOW THE MANUAL APPLICATION PROCESS ONLY. 3: Get an form are (manual applicationto only): for 85 local and international journals and serves as an article editor for PLEASE NOTE: Allapplication students required apply online, 2 Follow Step https://www.cput.ac.za/study/apply/step-3-get-an-application-form SageOpen. except for qualifications that do not cater for online applications. to download the application form and other important information regarding documents, application fee and submission thereof.
Follow-up by getting your admission status and downloading your admission letter via the online application tracking system by visiting: INTERNATIONAL SOUTH AFRICAN www.cput.ac.za/study/apply
APPLICANTS CLOSING DATES 31 AUGUST CLOSING DATES
CLOSING DATES
International applicants
South African citizens
31 AUGUST
+27 959 6767 +27(0)21 (0)21 959 6767 info@cput.ac.za info@cput.ac.za www.cput.ac.za @cput www.cput.ac.za @wearecput @cput www.facebook.com/cput.ac.za
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Business & Management Sciences
at www.cput.ac.za/study/apply under Step 4: Online application for Gatheron your documents (i.e. certified copies less than 2 information how to apply online three months old) Complete your application online by visiting www.cput.ac.za/study/apply 4
DR KUHLE ZWAKALA is an associate member of the BDR Hub. He was a brand marketing lecturer in the Marketing Department of the FBMS. He obtained his DCom from the same department, specialising in strategic brand management with a niche focus on brand identity, brand image, brand positioning, and corporate reputation. His research output has been published in local and international journals such as the Journal of Contemporary and the Journal of Business-to-Business creati n g fu Management tu res Marketing. He is a co-author of a brand textbook titled Services Brand Management: Building Services Brand Equity.
Marketing Department