LEAP 60MINS 2026 PARTNERS
Show dates: 31 August–3 September 2026, Riyadh Exhibition and Convention Center Malham, Saudi Arabia
Salam named strategic sponsor of LEAP 2026, unveils Connectivity+ solutions Salam will showcase connectivity, cloud and AI-enabled infrastructure designed to support digital transformation across industry, healthcare, mobility, security and enterprise operations in Saudi Arabia.
Etihad Salam Telecom Company (Salam) has announced its strategic sponsorship of LEAP 2026, taking place from 31 August to 3 September at the Riyadh Exhibition and Convention Center in Malham, Saudi Arabia.
Salam will present a portfolio of connectivity, cloud and AI-enabled infrastructure solutions under its “Powering What’s Next” theme. The company’s participation will highlight its expanding role in supporting
government, enterprise and community ambitions through a unified national network. Aligned with LEAP 2026’s “Into New Worlds” theme, Salam will demonstrate how its Connectivity+
strategy combines core telecommunications infrastructure with cloud, artificial intelligence and industry-specific digital solutions. Eng. Ahmed Al Anqari, CEO of Salam, said: “Salam’s strategic
sponsorship of LEAP 2026 marks a defining moment in our evolution. With Salam 2.0, we are transforming from a connectivity provider into a trusted technology partner, enabling the
future of governments, enterprises, and communities in the Kingdom. “Our Connectivity+ vision takes us beyond the core, delivering purposedriven, technologydriven solutions that harness innovation and expertise. As the critical infrastructure provider connecting the Kingdom’s most ambitious initiatives, we are proud to bring connectivity, cloud, and AI-enabled solutions to the world stage. Showcasing sectorfocused technologies Salam’s LEAP 2026 exhibit will feature Industry 4.0 smart manufacturing technology, including a live Industrial Internet of Things-enabled command centre designed to demonstrate connected and data-driven industrial operations. AI-powered healthcare solutions will include advanced diagnostic CONTINUED ON PAGE 3
Ericsson reaffirms commitment to Saudi Arabia’s digital future at LEAP 2026 Under the theme “Enter New Horizons”, Ericsson will present developments in 5G Advanced, AI powered networks and mission critical connectivity. For the fifth consecutive year, Ericsson will be present at LEAP 2026, taking place August 31 to September 03, 2026, at the Riyadh Exhibition and Convention Centre, Malham. Demonstrating its continued commitment to Saudi Vision 2030 and the Kingdom’s digital future, Ericsson will showcase advanced solutions, live technology demonstrations and share insights into how 5G, artificial intelligence (AI) and programmable networks are shaping the next phase of Saudi Arabia’s digital transformation. www.tahawultech.com
Under the theme “Enter New Horizons”, Ericsson will present how communications service providers and enterprises can use 5G Standalone, programmable networks and AI-driven automation to enable new services, improve network operations, support emerging AI-driven applications and scale digital infrastructure across the Kingdom. Through collaboration with communication service providers, enterprises and public sector stakeholders, Ericsson continues to support the development
of advanced connectivity that enables new digital services, strengthens industry innovation and contributes to Saudi
Arabia’s long term digital transformation. Ericsson’s booth will feature interactive demonstrations and
technical sessions highlighting innovations across 5G Advanced, artificial intelligence and mission critical
networks. Visitors will explore use cases including augmented CONTINUED ON PAGE 3
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