We're not just launching new menu items.
We're bringing people together.
About Coyne PR
Founded in 1991, Coyne PR is a leading independent public relations firm in the United States, thriving in the global communications landscape. Our firm is committed to excellence and innovation and delivers impactful strategies and creative solutions for some of the worldâs most prestigious brands. Our team of more than 150 professionals, based in vibrant New York and New Jersey offices, collaborates across a network spanning 115 cities, 49 countries, and six continents, thanks to our partnership with The Worldcom Public Relations Group. At Coyne PR, we pride ourselves on navigating the complexities of a rapidly evolving media environment, ensuring our clients achieve their communication goals with precision and flair. Our work, recognized with over 1,000 industry awards, reflects our dedication to creativity, strategic planning, and exceptional service.
Industry Experience
About Coyne PRâs Restaurant Practice
Coyne PRâs Restaurant Team has the perfect mix to help your restaurant communicate effectively in both traditional and digital media, providing full-service public relations assistance to reach the right audiences. Weâll cook up unique event days, transform chefs into celebrities, deliver your food directly to key media and influencers and build rock-solid relationships with critics and reviewers. Our restaurant team has years of experience in hospitality-specific communications and we understand the importance of public relations and its impact on developing relationships with customers, building brand awareness, and increasing revenue. You can count on our team to deliver the results you have been craving. By combining strategic insight, cutting-edge creativity, and flawless execution, we will create a comprehensive plan that reflects your restaurantâs goals, maximizes visibility, and brings success. Whether you are a major QSR brand or a stand-alone upscale restaurant, our fully integrated approach of media relations, social media, influencer engagement and digital marketing will be tailored to meet your specific needs. By immersing ourselves in our clientâs business, we become a trusted extension of their communications team.
Coyne provides clients with best-in-class, channel-agnostic communications strategies that drive visibility, engagement and growth across all paid, earned, shared and owned channels. This includes deep experience in public relations, a dedicated social media and influencer practice and an award-winning content production studio.
Specialties Integrated Communications
Brand Building
Product Launches
Corporate Communications
Business-to-Business
Internal Communications
Crisis/Issue Management
Corporate Social Responsibility
Diversity, Equity & Inclusion
Thought Leadership
Events & Promotions
Sponsorship Activation
Measurement & Analytics
Services Services Services Services
Public Relations
Earned Media Strategy
Media Relations
Press Materials
Message Development
Media Training
Competitive Media Audits
Bylined Articles & Op-Eds
Spokesperson Coordination
Editorial Calendars & News Bureau
Paid Program Integrations
Digital & Content
Branded & Digital Content
Video Production
PSAs
Website Design & Development
Advertising
Animation
CRM Integration & Email Marketing
SEO & SEM
Creative Mailers
Digital Display Ads
Social & Influencer
Brand & Content Strategy
Social Listening
Monitoring & Analysis
Community Management & Engagement
Social Media Advertising
Crisis Communications
Influencer Identification & Outreach
Influencer Negotiations & Contracting
Influencer Payment Fulfillment
Brand Immersions & Creative Briefs
Measurement & Reporting
Youâll flip for our case studies
Burger King
Burger King enlisted Coyne PR to help launch its brand repositioning, shifting from its heavily male-focused campaigns to gain further traction with moms and families. Coyne guided the brand through multiple menu launches as well as reintroduced Burger Kingâs kidsâ meal by constructing a BKÂź crown large enough to fit the Statue of Liberty â 15-feet high by 19-feet wide with a circumference of 60-feet â and sailed the Guinness World RecordsÂź-setting sculpture down the Hudson River towards Liberty Island while donating $125,000 to the Statue of Libertyâs refurbishment project for her 125th birthday.
Coyne PR also conceived and executed a string of buzz-building efforts including supporting the bacon sundae, a media sensation, and developed a social media strategy to boost Burger Kingâs presence among competitors, which increased its Facebook page from 1.2 million to 5.2 million likes; grew Twitter followers by more than 25,000 and expanded into new channels including Google+ and YouTube.
Red Robin
Coyne PR dished up public relations campaigns for Red Robin by capitalizing on both dining occasions and news of the day, consistently garnering national news coverage for the brand with pop culture media outlets and niche industry publications.
Standout campaigns included a #BurgerMath program to reward teachers and school administrators with free burgers and Bottomless fries as a âthank youâ for educating consumers on the fundamentals of a great meal deal, a #RopeInThePope offer to Pope Francis to launch the Wild Pacific Crab Cake Burger, a featured Lenten menu item, and supporting the casual dining chainâs âAll the Fullsâ advertising and PR campaign centered around families bonding over dinner at Red Robin.
Firehouse Subs
Firehouse Subs engaged Coyne PR as the agency of record to help them with creative strategy, issues management and crisis counsel. In this role, Coyne PR worked on developing impactful executions that raised awareness and kept the brandâs stellar reputation intact, while also driving trial of the brandâs delicious subs, steamed, and piled high with the highest quality meats and cheeses. The Coyne team also oversaw communications for Firehouse Subs Public Safety Foundation, a non-profit 501(c)(3) which provides funding in the form of lifesaving equipment, disaster relief, and educational opportunities to first responders and public safety organizations.
Arbyâs Foundation
Arbyâs Foundation turned to Coyne PR to help increase awareness and participation of its âSchools Out, Foodâs Inâ program that provides summer lunches to food-insecure school children. The team secured national and local market stories across the country, driving awareness and goodwill, and increasing restaurant participation the following year.
Hard Rock Cafe
Coyne PR served as the agency of record for Hard Rock Cafe for more than 15 years.
During that time, Coyne was charged with supporting all aspects of the business âincluding making sure the restaurantâs menu is as big of a star as the artists whose memorabilia line the Cafe walls.
From the celebration of the brandâs 50th anniversary with the unveiling of a new partnership and bespoke burger with soccer legend Lionel Messi to newsjacking Tax Day by inviting guests to âSing for Their Supperâ to try new menu items for free, Coyne PR created countless newsworthy moments generating billions of media impressions for new menu items, limited time offers and special holiday menus, as well as charitable events throughout Hard Rock Cafes worldwide.
Einstein Bros.Âź Bagels
Einstein Bros. Bagels, a leading quick-casual company known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, enlisted Coyne PR to develop engaging, buzz-worthy, and disruptive campaigns to drive brand relevance with its core and target consumers. Coyne PR flexed its creative muscles to make breakfast an even more beloved meal by developing engaging in-store creative, custom landing pages and bespoke public relations programming to launch the brandâs Espresso Buzz Bagel made with 32mg of caffeine and popularize a new line of Cheesy Shampoo and Wakinâ Bacon Conditioner to give breakfast enthusiasts an entirely new way to incorporate their love for cheese and bacon into their morning routines.
The Johnny Rockets Group
The Johnny Rockets Group challenged Coyne PR with creating a global crisis communications strategy for the brandâs 320 properties, including both international and domestic locations. In addition to developing an internal crisis communications team, Coyne PR assigned a crisis communications coordinator and created a comprehensive crisis handbook for senior management with approved messages for more than 50 scenarios. These scenarios ranged from natural disasters to terror threats, as Johnny Rockets is seen as an iconic American restaurant. Other proposed program elements will include system-wide training sessions, executive media training, posters in every restaurant, wallet cards for all managers worldwide, and the creation of a toll-free hotline.
TAO Asian Bistro
When acclaimed NYC-based entertainment guru, TAO, set its eyes on Mohegan Sun, the team enlisted Coyne PR to drive awareness for this monumental partnership and inspire visitation to the integrated entertainment resort upon opening. Support of the grand opening included hard hat tours for regional and national media, coordinated remote and in-person cooking segments , and invitations to top-tier writers to experience the new outpost first-hand. The team achieved a feature stories to mark the grand opening and has garnered significant media coverage for âceleb sightings.â
Kura Sushi U.S.A.
Coyne PR partnered with Kura Sushi U.S.A. (Kura), a technology-enabled restaurant concept recognized for its distinctive dining experience built on authentic Japanese cuisine and an engaging revolving sushi service model, to elevate its U.S. presence in the competitive restaurant industry. As part of this collaboration, Coyne PR showcases how the brand is at the forefront of the dining industry, focusing on promoting new restaurant openings, unique brand partnerships, and technological innovation. Coyne PR utilizes strategic media and influencer relations to enhance brand awareness, expand consumer reach, and foster deep connections with customers, all while garnering press and social buzz and further reinforcing the restaurantâs position as the leader in âeater-tainment.â
Walk-Onâs Sports Bistreaux
Walk-Onâs Sports Bistreaux, with Coyne PR, launched a scholarship program inspired by NFL star Jason Kelceâs retirement, celebrating the perseverance of walk-on athletes. The campaign awarded 13 scholarships, symbolizing Kelceâs 13 seasons, and gained momentum with support from co-owner Drew Brees and the Kelce brothersâ âNew Heightsâ podcast. It achieved over 10 billion media impressions, 631,000 video views, and organic engagement from fans sharing personal stories. The programâs inclusivity shone through recipients like Sierra Church, a Clemson gymnast, reinforcing the brandâs community values and elevating its visibility.
Hilton Hotel Dining
Whether travelers are headed abroad or on a weekend getaway, what they eat along the way makes the trip even more memorable. With food-inspired travel more popular than ever before, Hilton turned to Coyne to keep its food and beverage program top-of-mind for guests looking to book their next trip. The team highlighted the unexpectedly elevated menu at Hilton Garden Inn by conducting a series of press trips centered around some of Americaâs best food festivals. At the heart of the trip was a specially-curated dinner at Hilton Garden Innâs Garden Grille, showcasing how the hotel restaurant moves beyond the basics and offers guests a dining option that meets every taste and craving. While dinner may cap off the perfect day, a great breakfast is key to starting each day on the right food. Several of Hiltonâs brands, such as Embassy Suites by Hilton, Hampton by Hilton and Tru by Hilton offer hot breakfast included with every stay. A survey of Americans uncovered just how important breakfast is to the travel experience and partnering with a celebrity spokesperson helped bring the statistics to life and shine a spotlight on the range of complimentary hot breakfast options offered at Hiltonâs family of brands. F& B was also at the heart of Hiltonâs first ever Global Trends Report, which uncovered research pointing what is impacting travelers and what that means for the future. F & B trends highlighted local hotel properties around the world who are making Hilton hotels destination dining spots, offering everything from dock to table experiences to fully sustainable meals made with solar ovens.
ARAMARK
When baseballâs best and brightest stars stepped up to the plate at the annual Major League Baseball All-Star Game, Coyne PR was tasked with whetting fan appetites for the official MLB All-Star Game culinary menu provided by ARAMARKâthe exclusive food and beverage partner of Citi Field and 10 other Major League Baseball teams around the country.
Prior to the Midsummer Classic, Coyne PR worked with the ARAMARK team to identify a media- and consumer-friendly special All-Star Meatball Hero menu item; execute a media-exclusive menu unveil event for top-tier sports, food and lifestyle outlets; and conduct food drops across the city for hosts and producers to chew onâand chat aboutâsome of the cityâs culinary specialties, ballpark or otherwise. The team also tapped into ARAMARKâs human-interest media potential at a regional and national level via its All-Star Vendor Program, which gifts standout employees with a trip to work the big game. Coyne PR also worked with ARAMARK Executive Chef Robert Flowers as a spokesperson, raising his profile as a player in the New York City culinary scene and reaffirming Citi Field as a culinary destination in its own right.
NYY Steak
NYY Steak charged Coyne PR with delivering a winning season of media coverage, while positioning the upscale steak house as a must-visit, fine-dining location for every athlete, celebrity and Yankee fan.
To take advantage of in-house media on game days, Coyne PR invited press that were known Yankee fans into the restaurant to dine prior to Yankee games. In addition, the team coordinated food drops to network broadcast booths, where games are called live, for on-air talent and their crews. To reach media outside of the stadium, Coyne PR traveled NYY Steakâs executive chef to the Hearst Building cafeteria, where he served as a âguest chefâ for the day and cooked for national magazine editors and reporters. Coverage for the season garnered World Series worthy impressions and increased cache for the Yankee-fave spot.
Cayman Islands
In an effort to encourage visitation to the Cayman Islandsâ post-pandemic and elevate the destinationâs position as the âCulinary Capital of the Caribbean,â, the Cayman Islands Department of Tourism (CIDOT) worked with Coyne PR to showcase the Islandsâ world-class eateries, globally inspired cuisines, and local culinary hot spots as Cayman reopened to international travel. Coyne PR helped to generate awareness for the Cayman Islandsâ unique culinary culture through strategic media relations, and by curating press trips for top-tier U.S. journalists. From cooking lessons and mixology demonstrations to guided tours of Caymanian farmerâs markets and resort farms âU.S. media were able to experience the Culinary Capital of the Caribbean first-hand. As a result, Coyne PR not only raised the profile of the destination and inspired aspiring foodies to plan their next trip â but also garnered significant media exposure for eclectic, locally-owned restaurants throughout the Cayman Islands.
Why Coyne? Why Coyne? Why Coyne? Why Coyne?
Why Coyne?
Creativity:
As Creative Agency of the Year, we think of ideas others donât.
Strategy:
Our plans are built on strategic insights that deliver real business results.
Integration:
A true full-service agency, we take an integrated channel-agnostic approach.
Teamwork:
With one profit center, you hire a team, but you get the whole agency.
Service:
Clients come to us for our results, but they stay for our client service.
Experience:
Our experienced teams have an unmatched depth of industry knowledge.
Leadership: Senior involvement provides day-to-day access to strategic counsel.
Continuity:
With the industryâs highest retention rate â you keep the team you love.
