2022 Car Buyer Journey Study Digital Retail Edition Cox Automotive has been conducting the Car Buyer Journey Study for the past 13 years to determine key changes in consumer buying behavior. The extensive study is based on a survey of over 10,000 consumers who were in the market to purchase or lease a vehicle in 2022. INSIGHT 1
The Pandemic Accelerated the Flight to Digital and Created a “New Normal” for the Industry
INSIGHT 2
Current Market Conditions are Disrupting Gains Made in the Shopper’s Experience Inventory and price frustrations continue to impact the buying experience Highly Satisfied with Shopping Experience %8–10 74% 72% 70% 68% 66% 64% 62% 60% 58% 56% 54%
72%
66%
60%
2016
61%
2017
62%
61%
60%
2018
2019
2020
2021
2022
Arrows indicate significant difference between years at the 95% confidence interval Source: Cox Automotive Car Buyer Journey - 2022
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