Issuu

SEVEN REASONS TO

SHOP

LOCAL

F O R T H E H O L I D AY S

2 • Shop Local 2013

1 REASON NO.

LOCAL SHOPPING

STATS

52% OF REVENUE IS RECIRCULATED LOCALLY BY INDEPENDENT BUSINESSES

A 2012 study in Salt Lake City, Utah showed that more than half of local, independent retailers’ revenue is recirculated in the local economy. In comparison, less than 14 percent of national chain stores’ revenue was recirculated locally, the study showed. By keeping more money close to home, the smaller, locally based firms can play a big role in growing your local economy.

A Gift For Your City W

hile you’re making your list and checking it twice this holiday season, don’t forget to include your local independent business owners. They’re not asking for much this year, just a little support. And you’d be smart to give it. A substantially larger percentage of your hard-earned money stays in your community when you choose to shop locally for Christmas instead of leaving the area. Recent studies have shown that as much as $75 of every $100 you spend at a locally owned businesses remains in your area, versus $40 at non-locally owned establishments. This number, in most cases, drops to zero dollars when you buy online.

PUT YOUR MONEY TO WORK

More money staying local means increased funding for the schools, hospitals, and roads that you and your friends, family and co-workers depend on. Since local business owners hire local workers – about half of all private sector workers are employed in small businesses, according to the Bureau of Labor Statistics – money for taxes and wages stays in the community, too. With volatile unemployment statistics linked so closely to the success or failure of small businesses, shopping locally can actually make a positive impact on a national level.

EVERYBODY WINS

Small business owners are also more likely to make social investments in the community by volunteering at their child’s school, donating to charities and hosting fundraiser events. Doing so allows these entrepreneurs to integrate themselves into their communities and make it known that they are receptive and sensitive to the needs of those around them. From little league teams to theater groups, small business owners are quick to offer their sponsorship and money to help support local groups.

2 PAGE

RIPPLE EFFECT

Small business owners have a tendency to buy supplies locally and to use local services for their business needs. When an independent business owner requires accounting services or help with building repairs, they are more likely to spend their money on local accountants or contractors, respectively. When you shop local, your money helps catalyze the circulation of money through your area. It also strengthens your community’s economic foundation and helps enhance it for years to come.

Shop Local 2013 • 3

Where friends come together 35385 Tohl Ave Nehalem, OR 97131

Need Help Finding Health

Need HelpInsurance? Finding Health Insurance? Please meet Anadelia Aguilar Please meet Anadelia Aguilar

Family HealthCover Center’s Cover TillamookTillamook Family Health Center’s Oregon Outreach Oregon Outreach Specialist Specialist (Assister) (Assister)

English and Español speaking assisters available! English and Español speaking assisters available!

Anadelia Aguilar

503-842-3924

503-368-6445

Anadelia Aguilar 503-842-3924

Call with your

H51628

Call with your questions questions about the about the application application process process or Cover Oregon!

or Cover Oregon!

www.LesSchwab.com Free Lifetime Tire & Mileage Care

• Free Flat Tire Repairs • Free Tire Rotations • Free Tire Rebalancing

• Free Air Checks • Free Brake & Alignment Checks • Hundreds of Les Schwab Locations to Serve You

LIGHT TRUCK/SUV

WINTER TRACTION STARTING AT

99 215/70R-16

YOUR SIZE IN STOCK, CALL FOR SIZE & PRICE

PINNED FOR STUDS FREE

ROAD HAZARD • FLAT REPAIR MOUNTING • ROTATIONS AIR CHECKS

TREAD DESIGN MAY VARY

Studdable SUV/Light Truck tires designed for excellent traction on snow and ice.

2013 PAGE 8 • HARSH BASE

LEGAL STUD DATES

IDAHO

MONTANA

NEVADA

UTAH

CALIFORNIA

OREGON

WASHINGTON

OCT 1

OCT 15

NOV 1

COLORADO YEAR ROUND

GOOD THRU JANUARY 31, 2014

Have a happy holiday season from all of us at the Headlight Herald

Anadelia, originally from California, has been raising her family here in Tillamook for the past ten years. Having worked for Tillamook County in various capacities, she recently joined the Health Department. Anadelia, along with other assisters at the Health Department, can assist and answer any questions you may have about Anadelia, originally from California, has been raising her Cover Oregon: A new online marketplace where Oregonians can compare and family here in Tillamook for the past ten years. Having enroll in health insurance that fits their needs and budget, and access financial help worked for Tillamook County in various capacities, she to pay for it. recently joined the Health Department. Anadelia, along with You can can learn more: other assisters at the Health Department, assist and CoverOregon.com or Cover call Anadelia answer any questions you may have about Oregon: A Aguilar at 503-842-3924 • TTYand 1-800-735-2900 new online1-800-528-2938 marketplace where •Oregonians can compare enroll in health insurance Or thatvisit fits their needs and budget, www.coveroregon.com and access financial helpEmail: to pay aaguilar@co.tillamook.or.us for it.

You can learn more:

H51627

Flea Market

CoverOregon.com or call Anadelia Aguilar at 1-800-528-2938 ·503-842-3924 ·TTY 1-800-735-2900

Or visit www.coveroregon.com

Nehalem Auction Building at the flashing light in Nehalem

Saturday & Sunday November 30 & December 1 December 7 & 8 December 14 & 15 Noon - 5 p.m. Mini auction during flea market on December 14 to benefit the Secret Angels.

Santa will be visiting December 7 & December 14!! Tables are still available. Please call 503-475-3383 for more information.

H51629

4 • Shop Local 2013

Go Unique

REASON NO.

LOCAL SHOPPING

STATS

70%

GREATER LOCAL ECONOMIC IMPACT A 2004 study in Andersonville, Ind. showed that, per square foot of space, local firms had 70 percent greater local economic impact than chain firms. By sourcing more of their supplies and products from local vendors, employing local people and keeping their profit close to home, these businesses contribute more to the local economy.

e all know them. They are the people who own one of everything and write nothing in particular on their Christmas lists.

They possess every movie, flaunt the newest jewelry and have read each book from the New York Times best sellers list. Finding a gift for them is nearly impossible – unless you integrate a little creativity into your gift-giving strategy. Local businesses are hotbeds for the unique and eclectic items that are sure to make a lasting impression on that hard-to-buy-for person in your life. Pottery, paintings, garden supplies and more can be found just a few blocks away at your downtown establishment.

GET ARTISTIC

Local artists make great sources for unique Christmas presents, and their work can often be found on display in storefront windows. Buying a painting, craft, or pottery piece from

an artist near you not only helps validate his or her creative endeavor but also gives your recipient a one-of-a-kind gift. Put a little extra thought into the present by tracking down the artist for a signature and personalized message.

Practical gifts like snow shovels, warm hats, or cozy gloves are also viable options and will make an immediate impact during those snowy winter months.

DANDY GIFTS FOR THE HANDY

If you’re thinking of opting for the trusty gift card, consider your options. Instead of buying one from an out-of-town establishment or online conglomerate, instead think outside of the box – and the box store. What better way to support your local business community then by purchasing a gift certificate from your regional golf course, barber, gym or car detail shop? Gift cards are always popular, but giving them a localized spin will make them a guaranteed hit even for the person who already has everything.

What if you could find a gift that will provide years of enjoyment, as well as a feeling of personal pride in a job well done? Well, browse the aisles of your local hardware store and you will be in luck. Unique tool sets and do-it-yourself birdhouse kits will have your handy friend or family member chomping at the bit for springtime.

GIFT CARDS

Save Money

REASON NO.

LOCAL SHOPPING

STATS

$326

PER 1,000 SQUARE FEET IN TAX IMPACT According to a 2002 study in Barnstable, Mass., big-box retailers can cost cities more in services than they generate in revenue. But specialty retail shops — the kind that make up the Main Street-type business district in many communities — generate significantly more tax revenue than they cost to service. They produce a net return of $326 per year for every 1,000 square feet, the study showed. The difference comes from how much more road wear and public safety services large businesses require.

Shop Local 2013 • 5

hopping locally, you tend to buy just what you need. This helps cut down on the clutter – and the wrapping – once you get home, but also lessens the impact on your wallet.

Keeping local owners in business also fosters a competitive entrepreneurial landscape that will in the long run improve quality while decreasing costs. As local businesses grow, so grows their ability to create more products and improve their service, all at a lower expense to the consumer.

NO GIMMICKS

Local shops are focused less on the mega deals and buyone, get-one promotions that actually can cost you more in the long run. But this doesn’t mean they aren’t in the business of giving deals. Many local shops provide discounts to those who live nearby, helping you save money instead of paying more in tourist taxes that some out-of-town establishments may charge. Some local businesses boast price-matching programs, as well. Ask your local owners if they are willing to match deals you find at other businesses. Their answer may surprise you – and help you save money.

SMALL BUSINESS SATURDAY

Spearheaded by American Express in 2010, Small Business Saturday has rapidly entrenched itself into the holiday shopping tradition landscape. The nationally recognized movement to celebrate and shop small businesses was created as a counterpart to Black Friday and Cyber Monday and has quickly gained progressive traction. Last year, more than 100 million shoppers supported the initiative, which features discounts, giveaways and promotions from some participating establishments. This year’s event is slated for Saturday, Nov. 30.

NO PRESSURE

You aren’t likely to find quota-driven salespeople around every corner at your local independent business. Less dependent on the one-time sale, small business owners are more concerned about providing you with positive shopping experiences because they depend on your repeat business to keep their doors open. And unlike Christmas shopping at crowded out-of-town malls, you are more likely to receive one-on-one attention at local shops. So fill out that customer feedback card and complete that online questionnaire. Your opinions can make a long-term impact on local businesses.

6 • Shop Local 2013

Feel Needed

REASON NO.

LOCAL SHOPPING

STATS

65% OF NEW JOBS CREATED BY SMALL BUSINESSES

The vast majority of new jobs are created by small businesses, meaning those with fewer than 500 employees. According to the United States Small Business Administration, 65 percent of America’s new jobs in the past 17 years have been created by small businesses. In fact, small businesses make up 99.7 percent of all employer firms in the United States, the SBA says.

ocal business owners treat you with respect and kindness because they need your support. Your money keeps their dreams alive, their families fed and their lights on.

It also helps fuel their innovation — an attribute that we depend on from small business owners to help our communities become better places to work, play and stay. Local owners are quick to converse with you and ask about your life because they are genuinely interested in learning about their customers. Gaining a better understating of their target audience helps owners improve their services, which in turn boosts their bottom line.

RETURN THE FAVOR

Since it is better to give than to receive, reciprocate the appreciation by getting to know your local owners by name and tell them that you appreciate what they’re doing for your community. A positive word of encouragement can go a long way toward boosting the confidence of small business owners, many of whom are nurturing their goals one day at a time. Friendly banter is a cornerstone of downtown America and is what helps set small businesses apart in the realm of quality customer service.

BUILD RELATIONSHIPS

It is always a good idea to cultivate and maintain positive relationships with those who need you most. Whether you’re enjoying a friendly chit-chat with your favorite barista at your local coffeehouse or catching up with your regular server at the downtown

pizza establishment, you are unknowingly building and advancing relationships. These interactions will make future shopping visits more conversational and enjoyable and will add value to both the employer and customer experience.

NETWORK

Shopping locally can also help you and your career. Hand over your business card while discussing the weather with your local business owners. You never know what services they may need or who they may

know that could spark new business opportunities for your enterprise. Small business owners can appreciate the benefits of networking, because they use it as a critical tool to promote their services and expand their reach. You can do the same.

Shop Local 2013 • 7

100% FAMILY OWNED AND OPERATED

A Speecia l Invvitattion Please P jooin the City of Tillamoook on Saaturdayy, Decem mber 7,, 2013 ffor the

Call Us 503-842-2211 2111 Third Street, Tillamook allenb@allstarappliance.net

H40184

CREATIVE FABRICS Your Holiday Gift Guide Destination!

GIVE A GIFT CERTIFICATE

9:30 a.m. – 5:30 p.m., 10 a.m. – 5 p.m. Sundays www.quiltingwithdoris.com

A Speecia l Invvitattion

Where: W Tillamoook Citty Hall,, 210 Laaurel AAvenuee Please P joestivitie oin the es Citybegi of in Tillamo Fe at 3:ook :30 on p.m m. Whhen:

(503) 368-5900

Saaturdayy, Decem mber 7,, 2013 ffor the

H51631

NEW WINTER SCHEDULE: Closed Tuesday and Wednesday in Dec. and Jan. Closed Tuesdays through May Wheeler 475 Hwy. 101

CITY OFF TILLAM MOOK CITY OFF TILLAM MOOK

Chri CChri as C stma stma as LLight ightting ting

thh An 11 nnuaal CChrisstm as with Theree will bee Christ mas enntertain ment, ffree picttures w Santaa, and free foood includding hoot dogs, chili, cooffee, aand Tree T e Ligghtinng CCereemoonyy hoot chocoolate. A colorinng conttest (witth prizees!) and coookie deecoratinng will also be aavailab le for thhe kids. andd Feaestiv vitiees Where: W Tillamoook Citty Hall,, 210 Laaurel AAvenuee m. Whhen: Feestivitiees begiin at 3::30 p.m

Deco DDeco ntest D orati oration on CCon on ntesttt

Tree T Lightinng at 55:30 p.m.

Entrry Deadlline: W ed dnesday,, Decembber 11, 2 013 by 44:00 p.m m. Entrry Deadlline: W ed dnesday,, Decembber 11, 2 013 by 44:00 p.m m.

Conntest is open op to all a busineesses andd residentts Conntest is open op to all a busineesses andd residentts within in the Tilllamook C City Lim mits. within in the Tilllamook C City Lim mits.

Theree will bee Christ mas enntertain ment, ffree picttures w with Santaa, and free foood includding hoot dogs, chili, cooffee, aand hoot chocoolate. A colorinng conttest (witth prizees!) and coookie deecoratinng will also a be aavailab le for thhe kids.

Prrizes w illl be a w a rded for 1st, 2ndd, and 3rdd place w inners Prrizes w illl be a w a rded for 1st, 2ndd, and 3rdd place w inners in bo oth resideential an d busineess categoory entriees. in bo oth resideential an d busineess categoory entriees. Please haave lightts on from m 4:30-88:00 p.m m. Judginng w ill Please haave lightts on from m 4:30-88:00 p.m m. Judginng w ill be Friday, F D ecemberr 13, 20133. W inneers w ill bbe be Friday, F D ecemberr 13, 20133. W inneers w ill bbe annou unced thee follo w wing w eeek. annou unced thee follo w wing w eeek.

C H RIST R M AS LIG L H TI N G & DEC O RA TI O N C O N TESST

Tree T Lightinng at 55:30 p.m.

For more m info rmation, call c Abby Dono whoo at City H all: 5033-842-34550

E N T RY F O R M E N T RY F O R M CITY C O F TILLA M O O K CITY C O F TILLA M O O K

11thh Annnuaal CChrisstm as Tree T e Ligghtinng CCereemoonyy andd Feestivvitiees

For more m info rmation, call c Abby Dono whoo at City H all: 5033-842-34550

H40157

H40158

8 • Shop Local 2013

5 REASON NO.

Don’t Be A Stranger

LOCAL SHOPPING

STATS

1,838

MILES A CARROT WILL TRAVEL BEFORE GETTING TO YOUR TABLE According to a 2003 study conducted in Iowa, a carrot from conventional sources will travel 1,838 miles before reaching the dinner table. The same carrot grown locally would travel just 27 miles. While this is an extreme example, it shows how small businesses that source more of their inventory from local suppliers can have a big, positive impact on the environment because of less fuel use and lower emissions from transportation.

here is no place like home, so why would you choose to leave it for Christmas shopping? By spending your time and money shopping locally, you are more likely to run into friends, family, co-workers and past acquaintances, allowing you to enjoy the Christmas spirit around those you love. Both behind the counter and in the aisles, you will probably know more people within your local businesses in comparison to the stores 60 miles away. Familiar faces and friendly chats help enrich the already exciting experience of Christmas shopping.

HIRING LOCAL

Generally, local businesses hire people who are from the area, creating a strong connection of familiarity and trust between workers and customers. You are more than just another

number in the customer count when you visit a local business. Your patronage matters to owners and employees because your dollars keep them employed. Workers at all organizational levels – owners, managers, full-time workers, and part-timers, alike – are depending on your business.

TEACH THE KIDS

It’s never too early to pass on the values that drive you to shop local and support your neighbors. Your sons, daughters, nieces and nephews will earn money and shop

for themselves one day, and they may even be future small business owners. Bringing them along for the shopping trip to your favorite downtown store will give them a great understanding of the benefits of spending money locally and may spark an entrepreneurial spirit within them.

GET A HISTORY LESSON

The next time you are perusing through a downtown business, ask

yourself if you know the history of the building you are in. No? Odds are the owner does. Independent business owners are often excellent sources for local history and interesting anecdotes. They can give you detailed information about their buildings or the services that used to be offered through it because they are privy to past records and business documentation. Shopping locally doesn’t just enhance the local economy. It can also increase your knowledge of your surroundings.

Shop Local 2013 • 9 RECLINING SOFA

GOOD FOR ONE

699 RECLINING LOVESEAT $ 649 $

LOVESEATS

WRAP AROUND SECTIONAL

1,199

One only

TABLE & 4 CHAIRS

$ ROCKING CHAIR

199

Starting at

299

FREE FLAT SCREEN TV! WITH PURCHASE OF ANY VEHICLE at A & M AUTO!*

Starting at

299

A & M Auto Wholesale 3740 Hwy 101 N., Tillamook, OR 503-842-5575 Across from the Cheese Factory Serving Tillamook County since 1999

RECLINING SOFAS

FREE!

Starting at

499 SECTIONAL

All you have to do is... Buy a car from us between now and December 2nd!

799

One only

On Approved Credit

H40174

FINANCING AVAILABLE

FREE DELIVERY!

301 Main Avenue • Tillamook, OR 97141 • (503) 842-2005

* TV offer valid only with full purchase price of vehicle, as advertised, by bank, financing, cash and/or Credit Card. Ask dealership for details. You will be able to choose from either TV or $200 in cash OR check. One coupon per person per purchase. Financing available. Offer applies to vehicles on A & M Auto Wholesale lot only. Not valid on previous purchases. This coupon cannot be bought, sold, or transferred. Offer ends December 2nd, 2013. This offer is not honored after expiration date. Cash value of this coupon is $0.01. © A & M Auto Wholesale, Tillamook, OR H40180

Shopping small can make Shopping small Shopping can make a big difference tosmall our local a bigcan difference to our local economies, so make give a big difference our economies, soto give something uniquely local economies, something uniquely Tillamook County this year... Shopping Shopping small small can canmake make and find it on so something agive abig bigdifference difference to to our our local local Tillamook County this year... economies, economies, give Small Business Saturday, and find it on sosogive uniquely something something uniquely uniquely November 30. Small Business Saturday, Tillamook County

Tillamook TillamookCounty Countythis thisyear... year...

November 30. this year... and and find find ititon on and find it onSaturday, Small SmallBusiness Business Saturday, November November 30. 30. Small Business Funded in part through a partnership agreement with the U.S. Small Business Administration. Saturday!

Saturday November 30, 2013

503.842.7007 • PelicanBrewery.com

Funded Funded inin part part through through a partnership a partnership agreement agreement with with the the U.S. U.S. Small Small Business Business Administration. Administration.

H51633

Funded in part through a partnership agreement with the U.S. Small Business Administration.

10 • Shop Local 2013

6 REASON NO.

LOCAL SHOPPING

STATS

Twice as much CHARITABLE GIVING FROM SMALL FIRMS

A 1991 study examined charitable donations from businesses and found something surprising: Companies with fewer than 100 employees gave an average of $789 per employee. That’s compared with just $334 per employee at firms with more than 500 employees. It’s another reason why shopping at small, locally owned firms can help your community.

Slow Down

is the season to be jolly, not stressed, frenzied, or road-raged. Trade in the hustle and bustle of long car rides and over-packed malls for a relaxing stroll through your favorite downtown business.

The benefits of slowing things down over the holidays can improve your health, well-being, and overall mood, especially when schedules are at their fullest. The less time you spend traveling great distances and drudging through hoards of shoppers, the more time you will be able to enjoy with your family around the fireplace. So maybe it’s time to focus less on leaving the area and take advantage of the calming convenience of shopping local.

TAKE IT EASY

Do you really want to spend multiple hours of your weekend inside a car? How about standing in long lines waiting for a harried cashier to ring up your order? Local businesses won’t delay your service or make it seemingly impossible to find a parking spot. There won’t be any fights for shopping carts or that under-produced product, either. Instead, local businesses offer a more laid-back experience centered on quality customer service and friendly conversations. Local owners are invested in creating positive, memorable experiences for all customers, and this means fostering lowstress, no-hassle shopping environments.

WALK, DON’T DRIVE

Staying in the area for your Christmas shopping could be good for both your wallet and your waistline. If you live close enough to local businesses – and if you don’t mind the chilly weather – walk or ride your bike to the store. The central locations of downtown businesses helps provide a hub of shopping activity that requires only a short stroll down the sidewalk to shop door-todoor. Mixing in a little physical activity as opposed to spending hours in your car or extended periods of time on escalators, will aid in burning calories and improving your overall health. And better health is a gift we all deserve.

Shop Local 2013 • 11

Help the Planet

REASON NO.

LOCAL SHOPPING

STATS

$137

million IN ECONOMIC IMPACT CREATED BY MORE LOCAL SHOPPING

A 2008 study in Grand Rapids, Mich., concluded that just a 10 percent shift in spending toward local businesses would add $137 million and 1,600 jobs to the local economy. Spending more money at small, locally owned businesses is a great way to help grow your city’s economy and help it thrive financially.

hopping locally not only saves you money in the long run, but it also helps lessen your carbon footprint by reducing the amount of gas and packaging required to complete the cycle of product development to purchase.

The connection between smart shopping and sustainability is strong, especially over the holiday season when massive amounts of shoppers are visiting stores across the world. While you’re focusing on the perfect gift for that special someone, don’t forget the health of the environment and the shape you want to leave it for future generations.

LESS TRAVEL

Staying local obviously cuts down on travel for both you and delivery drivers, a twofold benefit that means less carbon, pollution and traffic congestion. According to the Environmental Protection Agency, trucks and locomotives are responsible for 25 percent of smog-causing pollution and the majority of the cancer threat posed by air pollution in some areas. Buying more locally produced products can help us refine our air and optimize our health.

LESS PACKAGING

Local businesses help the environment by stocking local produce and food and also by using less packaging than larger chain establishments. This helps make our local communities more sustainable and keeps hard-to-breakdown plastics out of our landfills. Local businesses depend less on packaging because their food is fresh and their products are locally produced, lessening the distance and packaging required to maintain quality.

STORE PLACEMENT

Local establishments, compared to large businesses and huge shopping centers, often set up shop in town or city centers instead of developing in the outer parts of town. Successful shops re-invest into their local downtowns, helping create walkable, revitalized areas for shoppers of all ages to enjoy. Centralized locations that require less travel to reach also help to decrease sprawl, automobile use, habitat loss and air and water pollution.

12 • Shop Local 2013

THE PORT OF TILLAMOOK BAY Featuring the Officer’s Mess Hall:

• • • • •

A contemporary Venue with a Rich History for Reunions • Public meetings Events • Trainings Fundraisers • Class parties Weddings • Photo shoots Receptions

Applications, prices, and information at www.potb.org

Port Airport, office space, land, manufacturing space, RV storage, and warehouse space are also available. H51627