Great British Brands is back, and in 2022 we’re looking at the heroes that walk among us. This year’s issue, entitled We Can Be Heroes, showcases the best of British businesses, which are going above and beyond to support their employees, communities, and the wider environment in these unprecedented times. There’s also a selection of fascinating essays, including Lucy Siegle on the new rental revolution, Rory Sutherland on the positive potential of advertising, James Bidwell on disruption as a force for good, Ben Goldsmith on the importance of giving nature a seat at the C-Suite table, and Farrah Storr talks to Jamie Gill, CEO of Roksanda, about diversity in fashion. Plus, the legendary Erin O’Connor models the best of British style.
