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CostaBlancaPeople 20th August - 26th August 2024
20TH AUGUST - 26TH AUGUST 2024 - EDITION 1057
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Smart beaches introduced to Torrevieja
Torrevieja City Council has launched an application with which users can access real-time data on occupancy, services, weather conditions, sea conditions and the flag displayed on the beach, as well as receive alerts about the presence of jellyfish or spills. The project was born as an extension of the work carried out in the Laguna de la Mata Natural Park and Torrevieja, where a digital twin has been developed to promote more sustainable tourism. Now, this technology is being
adapted to beaches, which, along with lagoons, are tourist attractions, allowing citizens to improve their experience thanks to real-time information on the environmental status, occupancy and access to the municipality’s sandy areas. To do this, through an intuitive and easy-to-use application, users will be able to access data on the weather, sea conditions and the flag displayed on the beach, as well as receive alerts about possible dangers such as the presence of jellyfish or spills.
In addition, the application offers information about nearby services, the distance to each beach from the user’s location and the current occupancy of each of them. In addition to being focused on bathers, it allows for better management, as it provides more information to service providers and destination managers. Innovation and technology in this case guarantee the social, economic and environmental sustainability of Torrevieja’s beaches. In this first phase, the ‘playasinteligentes.es’project will define a model adapted to the needs of the city , encouraging citizen participation and inviting users to share opinions and experiences. The creators of this application define a smart beach as a technological setting where activities directly related to the sea take place , such as nautical (anchoring, sailing, platforms, etc.) or sports (diving, snorkelling, swimming, etc.), and with the sandy area, such as the provision of services (beach bars, hammock areas, sports clubs, etc.), promenades and service areas by proximity (restaurants, leisure areas , information offices, security, surveillance and rescue services, etc.). The initiative has been launched
by the City Council and its University Laboratory for Smart Tourism and is being developed by the company SensingTools, within the CHAN-TWIN research project, which is funded by the Ministry of Science and Innovation and the European Union through NextGeneration funds. Smart strategy This pilot project is part of the actions defined in the Torrevieja Tourism Strategy and, more specifically, in the management of beaches and natural spaces in a smart way. That is, in the implementation of technological tools for the management and improvement of the experience of
important local resources such as beaches and natural spaces, two elements that are key resources of the city, having a great power of attraction and concentrating most of the touristrecreational activities that take place in the municipality. With “ playasinteligentes.es “, Torrevieja takes a further step towards the integration of technology in the management of its natural resources, promoting a more informed, safe and sustainable tourism , following the framework of actions defined in its Tourism Strategy, stressed in her presentation the Councillor for Tourism, Rosario Martínez, who was accompanied by the Councillor for Beaches and Environment , Antonio Vidal; the Torrevieja professors and researchers José María Cecilia (Polytechnic University of Valencia) and Marco Antonio Celdrán, technical coordinator of the Torrevieja University Laboratory for Intelligent Tourism, and Ricardo Granados, from Proyecto Mastral.
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