As we celebrate our 30th edition of our flagship news publication, we take a look at the impact of communications in today's evolving business world. We live in a society which constantly bombards us with messages of all types at all times of the day. In this context, we caught up with some of Malta's business and communications leaders, seeking their views on how they successfully keep their brands relevant and engaging for their clients and customers. Our international perspective takes a look at developments in China, a sleeping dragon which is raising its head and seeking a more active role in shaping global policy.