Let’s Dive Into ActivePipe!
Step-by-Step
how to access activepipe
1. Log in to your MCE Secure dashboard
2. Go to My Apps
3. Select ActivePipe
activepipe 101
● ActivePipe Subscription: $45/mo
● Settings: updating headshot + contact information
● Contacts + SOI
● Tags: Systematize Your Contacts (A+, A, B) OR (Client Appreciation, SOI, Local)
● Reach: Corcoran McEnearney + Global Community of Agents (35K+ Subscribers)
activepipe automation
● Automated Emails sent to your SOI + Tags
○ Newsletter - Monthly (typically around the 5th of the month)
○ StatPak - Monthly (typically around the 18th of the month)
○ Just Sold - Monthly (first day of the month)
○ Just Listed - Weekly (Monday at 1:30 PM)
○ Weekly Meter - Weekly (Monday at 1:30 PM)
○ McEnearney Blog - Weekly (Thursday at 2:30 PM)
○ Open House - Weekly (Friday at 3:30 PM)
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activepipe shared content
● What is a Shared ActivePipe Email?
○ Shared AP Emails Include Automated Emails, Holiday Messages, Company Events, and Corporate Be Home Campaigns, Listing Updates
○ Send to your SOI or future prospects
● Where Do I Find These?
○ Menu Bar | Emails | Create Email | Shared Emails
○ Choose Email, Customize, and Send!
activepipe shared content
activepipe templates
● Listing Template
○ Feeds from MLS; Duplicate for Multiple Updates on Listing Status
○ Customizable - Add or Change Photos, Details & Layout
● Canvas Template
○ Private Exclusives
○ Broker’s Open/Open Houses
○ Client Appreciation Events and More!
Step-by-Step
where to find your mailing lists
1. Menu bar
2. Tags (not contacts)
There are x types of tags:
Shared (global lists)
Custom (lists you’ve uploaded)
Integrated (connected to other apps)
Intent (for you to categorize contacts)
activepipe analytics
custom tier program
● Tier 1 - One Time Fee of $40
○ Custom Header Graphic
● Tier 2 - Initial Fee of $40 + $25/month
○ Custom Header Graphic + 2 - 3 Custom Sections
○ Includes Community Spotlight, Listing Highlight, Social Media
● Tier 3 - Initial Fee of $80 + $40/month
○ Custom Header Graphic + Custom Template Just For You!
○ Ideas include Business Updates, Blog Post, Social Media, Testimonials
Digital Ads
Boost Digital Campaign
● Sphere Ads and Mini-Sphere Ads are digital ads that pop up right in your audience’s web pages! They’re not tied to any one page—they’re just out there, grabbing attention and guiding people to your website. Think of them as your ticket to reaching thousands of fresh eyes.
Boost - Mini-Sphere Campaign
● Price: $30/month
● Reach: 100 - 400 email addresses
● Monthly Impressions: approximately 2,000+
● In addition to your contacts, target up to 5 geographical areas (zip codes, cities/counties, addresses, and areas outside the DMV)
Boost - Regular Sphere Campaign
● Price: $99/month
● Reach: 300 - 5,000 email addresses
● Monthly Impressions: approximately 8,000 - 12,000
● In addition to your contacts, target up to 5 geographical areas (zip codes, cities/counties, addresses, and areas outside the DMV)
Boost - Listing Ads
● $59/week
● 1st week of ads are covered by the company
● Approximately 8,000 - 12,000 impressions monthly + Approximately 100+ clicks per week
● Ads generate in 24 - 36 hours AFTER listing goes ACTIVE in BrightMLS
● Geo-targeted up to a 15-mile radius
● Behavior-targeted to people likely to move (looking at listings, moving companies, mortgage calculators, etc.)
● Seller is targeted to see ad (if email address(es) are in Skyslope or the dashboard)
IP Targeting Ads
IP Targeting Ads
● Price: $250/month; requires a 3-month minimum commitment
● Uses IP addresses to target households and businesses without using cookie data. Ads are placed on over 1 million websites. Popular sites where ads can be seen include but are not limited to Weather Channel, ESPN, Yahoo, USA Today, Forbes, and CNN.
● Upload a list of physical mailing addresses (residential and/or businesses) or select zip codes
● 5 sizes of ads available, all are completely customizable
IP Targeting Ads
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