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*The Clean-Brush Ritual* Why your makeup brushes deserve a little more love—and how to give them a proper refresh. Your makeup brushes work hard. Day after day, they pick up foundation, powder, blush, oils, and everything else that comes with creating your favorite looks. But when was the last time you gave them a proper cleaning? Clean brushes aren't just about keeping your beauty bag looking polished. Regularly washing your brushes helps remove makeup buildup, excess oils, and everyday debris while keeping your tools feeling fresh and ready for their next use. *STEP 01 — START WITH LUKEWARM WATER* Fill a small bowl with lukewarm water, or gently wet your brushes under running water. Avoid soaking the entire brush, particularly around the handle and ferrule, as excess water can loosen the adhesive that holds the bristles together. *STEP 02 — ADD YOUR CLEANSER* Place a small amount of gentle brush cleanser into your bowl or onto your cleaning surface. You don't need a lot—a little cleanser can go a long way. *STEP 03 — CLEAN THE BRISTLES* Dip the bristles into the cleanser and gently massage them with your fingers or a brush-cleaning pad. Work the cleanser through the bristles until the makeup residue begins to lift. *The key word? Gentle.* Scrubbing too aggressively can damage delicate bristles and shorten the life of your favorite brushes. *STEP 04 — RINSE THOROUGHLY* Rinse the bristles under lukewarm water until the water runs clear and all cleanser and makeup residue have been removed. Give the brush a gentle squeeze to remove excess water. *STEP 05 — DRY THE RIGHT WAY* Blot your brushes with a clean towel, carefully reshaping the bristles as you go. Then lay them flat on a clean, dry towel and allow them to air-dry completely. *Skip the upright drying method while they're still wet.* Water can travel down toward the ferrule and handle, potentially weakening the glue over time. ---

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#When It’s Time to Refresh Your

*Your makeup bag may be holdi easy to keep reaching for the sam your products can help keep you

*MASCARA • ABOUT 3 MONT

Mascara is one product you defin ally be replaced around every th

*FOUNDATION • 6–12 MONT

Foundation can be a daily essent also help minimize exposure to a

*CONCEALER • ABOUT 1 YEA Whether you're covering a late n changes, don't wait for the calen

*COLUMN TWO | THE PRODU *LIPSTICK • UP TO 2 YEARS*

We all have that one lipstick we r products can last longer than ma *POWDER • UP TO 2 YEARS*

Pressed powders generally have strange odor, changes texture, or

*BEAUTY SPONGES • 3–6 MO Your beauty sponge works hard— it begins to deteriorate, develop

*COLUMN THREE | DON'T FO

*MAKEUP BRUSHES • 1–5 YEA Quality brushes can last for year allow them to dry thoroughly. If

*EYELINER • 3–6 MONTHS* Anything used directly around t ture or application. If an eye pro

r Beauty Bag

THE MAKEUP EDIT

ing more than your favorite products—it may also be holding products that have simply had their moment.* While it’s me mascara, foundation, or lipstick until every last bit is gone, makeup doesn’t last forever. Knowing when to replace ur routine fresh, your tools clean, and your beauty bag beautifully organized.

THS*

nitely don't want to keep forever. Because the wand is repeatedly exposed to air and the eye area, mascara should generhree months. If it becomes dry, clumpy, smells different, or starts applying unevenly, it’s time for a fresh tube.

THS*

tial, but its formula can change over time. Watch for changes in smell, color, texture, or separation. Pump packaging can air and bacteria.

AR* night or simply evening out your complexion, concealer should stay fresh and smooth. If the texture, color, or scent ndar—replace it.

DUCTS THAT STICK AROUND*

refuse to part with. You know the one. It's been in the bottom of your makeup bag since approximately forever. While lip any liquid formulas, keep an eye out for changes in smell, texture, or application.

a longer lifespan than liquid makeup. But even powder products deserve a little attention. If the product develops a r becomes difficult to pick up with a brush, it's probably time for a refresh.

ONTHS* —and deserves some attention in return. Wash it regularly, allow it to dry completely between uses, and replace it when stains that won't wash out, or simply no longer feels fresh.

ORGET THE TOOLS*

ARS* rs with proper care. Regular cleaning is key. Wash them according to the brush manufacturer's recommendations and f the bristles become permanently misshapen, brittle, or start shedding excessively, it's time to replace them.

the eyes deserves extra attention. Liquid and gel liners should be replaced regularly, particularly if they've changed texoduct irritates your eyes, discontinue using it.

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The New Neutrals: Finding In the world of beauty, find comprehensive beauty guid you are looking for an effor tion. Here is how to navigate an -----------------------------Think Pink: Soft, Feminine Pink is no longer just for a

* Soft Romance: Designed cheeks. * Pink Passion: A bright, h * Mauve Elegance: A sophi

Three Looks in Red: Bold, Nothing commands a room

* Classic Red: The timeless * Power Red: A vibrant, fea * Wine & Dine: A deep, ric

Pro Tip: When wearing a b

-----------------------------Three Looks in Brown: Wa Earth tones offer a rich, su

* Soft Bronze: Warm neutr * Truly Taupe: A cooler tak * Rich Espresso: Deep, dra

Three Looks in Beige: Clea The "no-makeup makeup"

| Look Style | Eyes | Lips | C |---|---|---|---| | Natural Light | Biscotti & | Soft Glow | Golden Mauv | Subtle Shimmer | Candlel

-----------------------------## How to Choose Your Pa When deciding which look Natural Light (Beige) or So Rich Espresso. The ultimate goal of the mo always look balanced, inten

g Your Signature Color Story ding a cohesive makeup routine can feel like an endless game of trial and error. To simplify your daily routine, here is a de showcasing twelve curated looks broken down into four distinct color stories: Pink, Red, Brown, and Beige. Whether rtless daytime glow or a bold, statement-making evening look, this guide takes the guesswork out of color coordina-

nd master these four essential color palettes. e, Effortlessly You youthful flush—it is a versatile powerhouse that brings life and brightness to any skin tone. for an everyday glow, this look pairs delicate pink eyes with a classic pink lipstick and a soft ballerina flush on the

high-energy look featuring vivid raspberry and lilac eyes complemented by a powerful, high-shine pink lip. isticated, muted approach utilizing dusty mauves and tawny nudes for a polished, professional finish.

Confident, Unforgettable m quite like a classic red. This palette is designed to deliver high-impact elegance with a modern edge.

s Hollywood look. It features warm, spiced eye shadows paired with a defining, true-red lipstick. arless combination that introduces sunset peach tones to the eyes, balanced by a sharp, stiletto-red lip. ch option perfect for evening wear, utilizing smoky quartz eyes and a dramatic, berry-toned lipstick.

bold red lip, keep your blush minimal to let your lips remain the focal point of your look.

arm, Sultry, Naturally Beautiful ultry depth that beautifully enhances the eyes while keeping the overall aesthetic grounded and natural.

rals engineered for an everyday, sun-kissed glow. ke on brown that brings a modern, high-fashion sophistication to the eyes and lips. amatic tones featuring espresso eyes and a crushed berry lip for maximum contrast.

an, Classic, Effortless look perfected. The beige palette focuses on subtle shimmer, clean lines, and enhancing your natural bone structure.

Cheeks |

alette k to try first, look to your wardrobe and your calendar. If you need a reliable, professional look for the office, start with oft Romance (Pink). When you want to make an impact during a presentation or a night out, swap to Classic Red or

odern color story is simplicity. By keeping your eyes, lips, and cheeks within the same color family, your makeup will ntional, and professionally styled.