Venue: Chartered Accountants House, Pearse Street, Dublin Date: 8th March 2023 Event: Two Title:
Creating a culture that motivates employees to embrace digital change
transformative for your business. The term “transformation” can be very intimidating. It is better to use the term “digitally enabled”. Dumb it down and tailor it to your needs. It cuts across four dimensions i.e., purpose, people, process and technology. Technology is not the most important dimension. Digital is highly disruptive, and one needs to accept this. It will be disruptive for your business and particularly your employees to adopt new behaviour and habits. When one meets resistance from your people, it could be that people feel threatened and marginalised. There will be disruption particular at the earlier stage of the transformation programme. People can feel unsafe as you are bringing something unpredictable into their world. If you don’t bring the people along with you and proactively assure people of their positive contribution, there is a danger of failure. Make sure to assure and reassure your people on the journey.
Speaker 1: Saoirse Colgan, Enterprise Ireland Title: Business Readiness for Digital Projects – How to Prepare Your Organisation for Change Saoirse is Senior Digitalisation Technologist in Enterprise Ireland. She has a background leading on digital programmes to drive business outcomes across Irish SMEs and Multinationals. Enterprise Ireland has a very keen focus on digitalisation in sustaining and achieving business growth. Saoirse focused on the disruptive impact of digitalisation. She quoted the prolific author Peter Drucker “culture eats strategy for breakfast”. This statement really captures why change management in critical as one starts on a digital journey. What Drucker really focuses on is culture and unless the culture is right the digital transformation has a high probability of failing. For change to be truly embedded into an organisation, in an effective manner, leadership needs to buy into that change and commit to it, set the direction and tone, set expectations and lead by example. Enterprise Ireland help senior management achieve these transformations. Saoirse said that “when corporations launch transformation, 70% fail”. It must be 1|Page
A digital enabled company is a company that puts digital at the core of your business model. A company that is constantly modernising and is driving efficiency across the full value chain. Put the customer central to your purpose and the customer experiences. As one is looking at digital look at how openly collaborative the experience across your teams is. Collaboration is so important.
Make sure to embed an innovation mindset within your own internal teams. It is important to have a digital first mindset from the very start. Moving from a reactive to more proactive culture to better manage your information. Have a sense of urgency on your digital journey. Saoirse outlined the management model.
ADKAR
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