Issuu

Design Middle East Awards KSA 2025/

A Powerful MindExchange of Visionaries

Celebrating Creative Brilliance Across the Kingdom

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A P R IL _ M AY 2 0 2 5 | DESIGN MIDDLE EAST

Construction & Design Innovation Summit 2025/

Interiors and architecture from the Gulf, Levant and beyond

The

new standard CRAFTED FOR THE QUIETLY EXTRAORDINARY

SCULPTED IN WHITE AND SUSPENDED IN LIGHT, THE CHEDI PRIVATE RESIDENCES MARK THE DAWN OF A NEW DESIGN ERA.

The creators share their vision of how this groundbreaking project is poised to transform Dubai’s skyline and reimagine elevated living. P. 22

THE CHEDI

PRIVATE RESIDENCES: Power, Prestige, and Peace In a city known for pushing the boundaries of architecture and luxury, one project stands out as a true game-changer. Rising 240 meters above Sheikh Zayed Road, The Chedi Private Residences is poised to redefine the branded residence landscape in Dubai. Design Middle East sits down with the four masterminds behind this groundbreaking project as they reveal their vision and the path to success.

OP-ED USING GENERATIVE AI FOR ARCHITECTURE AND INTERIOR DESIGN DR. DIMA ALKAWADRI, Assistant

Professor at Heriot-Watt University Dubai, explores how Generative AI is reshaping architecture and interior design—enhancing creativity, optimising workflows, and pioneering sustainable solutions for the spaces of tomorrow. 14

INTERVIEW DLR GROUP SETS FOOT IN SAUDI ARABIA As DLR Group expands its presence into Saudi Arabia, JAMAL SALEM, Principal & Middle East Region Director, discusses the firm’s approach to design innovation, cultural preservation, and sustainable urban development.

saving technologies, and its expanding presence in the Middle East. 32

IN CONVERSATION THE ART OF IMMERSIVE STORYTELLING

HANS JÜRGEN KALMBACH, CEO of

the Hansgrohe Group, discusses the company’s commitment to sustainability, cutting-edge water-

TECHNOLOGY LG PURICARE AERO FURNITURE: STYLE MEETS CLEAN AIR

KAOS Design, is redefining immersive experiences and setting new industry benchmarks.

Blending cutting-edge air purification with elegant, award-winning design, the LG PURICARE AERO FURNITURE debuts in the UAE, offering style, convenience, and a breath of fresh air for modern living spaces.

BILLY ABOU JAOUDE, Founder & CEO of

THE CONSTRUCTION & DESIGN INNOVATION SUMMIT SAUDI 2025 INNOVATION IGNITES IN THE KINGDOM

EVENT ROUNDUP DOMOTEX 2025: LEADING FLOORING INNOVATION

The Construction & Design Innovation Summit Saudi 2025 served as a dynamic platform where visionaries and trailblazers came together to exchange ideas, unveil innovations, and redefine the future of design and construction in the Kingdom.

successfully concluded at the Dubai World Trade Centre, with Sonia Wedell-Castellano, Global Director of DOMOTEX, highlighting the event’s role as a premier platform for innovation, craftsmanship, and global collaboration in the flooring industry.

TALKING POINT DYSON’S COLOUR STORY: INNOVATION MEETS DESIGN

DOMOTEX Middle East 2025

SUSTAINABILITY PIONEERING SMART WATER SOLUTIONS

innovation and excellence in design

DESIGN MIDDLE EAST

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DESIGN MIDDLE EAST AWARDS KSA 2025 KINGDOM OF DESIGN GLORY: CELEBRATING EXCELLENCE Design Middle East Awards KSA 2025 honours the visionaries driving

AMELIA AYERST, CMF Design Manager at

Dyson, shares insights into the brand’s approach to colour, materials, and finishes.

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Editor's Note

DESIGN MIDDLE EAST

A PR I L - M AY 2025

he Design Middle East Awards KSA 2025 was nothing short of spectacular—a glittering night that celebrated design brilliance across the Kingdom. It was heartening to witness the immense talent, passion, and innovation driving Saudi’s design and architecture community forward. The Construction & Design Innovation Saudi Summit also proved just how powerful industry dialogue can be. Thought leaders, trailblazers, and disruptors gathered under one roof to share ideas, spark collaborations, and shape what’s next for the built environment. This month’s cover story dives deep into The Chedi Private Residences, an awe-inspiring project set to transform Dubai’s branded residence scene. What makes it truly remarkable is the dream team behind it—developer Mahesh Kalwani of Al Seeb Properties, design visionary Bruno Guélaff, brand custodian Stephan Schupbach of Chedi Hospitality, and the ever-insightful design strategist Mark Burns. Together, they're rewriting the rules of luxury living with a soulful, timeless approach. On a lighter note, after hopping between awards, summits, and site visits, I’ve got my eye on OMBAI’s conscious Rimba Rope Detail Armchair Teak Wood. It promises sustainability, serenity… and possibly, the per-

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fect excuse to finally sit down and pretend I'm on a remote island, far from deadlines. Until next time, Roma Arora Editor roma@bncpublishing.net

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For all commercial enquiries related to Design Middle East, contact our Group Publishing Director JOAQUIM D’COSTA jo@bncpublishing.net | T +971 504402706 All rights reserved © 2025. Opinions expressed are solely those of the contributors. Design Middle East is exclusively licensed to BNC Publishing. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Images used in Design Middle East are credited when necessary. Attributed use of copyrighted images with permission.

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News

Nakheel Teams Up with Top Architects for Palm Jebel Ali Villas

DESIGN MIDDLE EAST

A PR I L - M AY 2025

akheel, a member of Dubai Holding Real Estate, has announced its collaboration with six locally and globally acclaimed architecture firms – WATG, SAOTA, Whitespace Architects, NAGA Architects, LOCI, and LW Design Group – to deliver a stunning 10 distinct architectural styles for the bespoke villas planned for the Beach Collection at Palm

Jebel Ali. Inspired by the island's unique blend of oceanfront serenity, vibrant cityscape, and the colours and forms defining its landscape, the architects have crafted an exclusive collection of 10 homes that celebrates the iconic destination’s natural beauty and urban dynamism, delivering a collection of residences that seamlessly integrate indoor-outdoor living and infuse luxury into everyday living. From minimalist elegance to bold contemporary statements, the emphasis is on creating spaces that embrace natural light and take advantage of the scenic vistas to offer residents a sanctuary of tranquillity and exclusivity, aligned with Nakheel’s vision for Palm Jebel Ali. Situated on prime beachfront locations, the five- and six-bedroom villas from the Beach Collection range from 7,300 sq ft to 8,500 sq ft, offering unparalleled privacy and exclusivity. Each villa boasts a unique and contemporary façade, meticulously designed to complement the coastal setting. Grand entryways with doubleheight volumes lead to expansive living spaces, where floor-to-ceiling windows showcase captivating views of the Arabian Gulf. Khalid Al Malik, Chief Executive Officer of Dubai Holding Real Estate, said: “With its breathtaking oceanfront views and ambitious vision, Palm Jebel Ali has inspired some of the world’s leading architectural minds to design bespoke masterpieces for The Beach Collection. These unique villas embody luxury, sophisticated design and a seamless connection with nature, a testament to the success of our collaboration, showcasing the individual brilliance of each architect while capturing the essence of this extraordinary destination. This collaboration brings to life our vision for exceptional homes that cater to inspired tastes and lifestyles.” The inspiration behind The Beach Collection US-based global design firm WATG’s Baia Luna and Crystal Springs villas in Palm Jebel Ali embody three distinct philosophies - ‘Minimal’, defined by purity of form and simplicity with clean lines and open spaces; ‘Elegant’, balancing classic beauty and modernity; and ‘Dynamic’, with fluid architectural lines and daring structural expressions. Set on the family-friendly fronds, these five- bedroom residences effortlessly reimagine a luxury lifestyle for its discerning occupants. The design inspiration for South Africa’s SAOTA and their Ocean Whisper and Bluejay villas respond to Palm Jebel Ali’s unique location at the intersection of the ocean, the metropolis of Dubai, and the desert landscapes. This is reflected in the use of subtle curves mimicking the form of the waves; a material palette of light plasters, soothing beige tones, and warm metals; and a contemporary and

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modern design approach aligned with Dubai’s future. With open spaces, sustainable materials, and energy-efficient elements, Indigo Ocean residences reflect a seamless connection between architecture and nature. Designed by Whitespace Architects (WSA), an award-winning international, home-grown firm headquartered in Dubai, these villas embody a thoughtful balance of artistry and functionality. The design draws inspiration from Palm Jebel Ali’s unique landscape, harmonising contemporary luxury with the surrounding environment. Ranked in 2022 as one of the Top 10 Designers and Architects in the MENA region, NAGA Architects has designed Cyan Sky, Blue Horizon, and Pacific Breeze

villas on Palm Jebel Ali. The homes embody the spirit of the sea and feature refined materials and finishes to enrich the island lifestyle. Envisioned as an oasis of calmness, the expansive family spaces in each villa invite light and flow while the open kitchens blend functionality with style. Drawing inspiration from the local context, the Cobalt villas by Dubai-based LOCI are deeply informed by the region’s unique social, environmental, and material characteristics. Each design thoughtfully addresses these elements through a rhythmic composition and layering of spaces, creating a harmonious balance between openness and privacy, environmental protection, and shading, while maximising breathtaking beach and sea views. The choice of materials reflects local characteristics, with an emphasis on both

| DESIGN MIDDLE EAST

horizontal and vertical elements that enhance visual flow. The design approach of LW Design for the Wave Crest villas focuses on sophisticated detailing and layering of the façades and follows three themes to harmonise the expansive views of the exterior with the exquisite interiors. ‘Nature’ villas have a minimal yet considered material palette with natural stone textures layered with warm timber tones; ‘Contemporary’ villas use refined materials and brass detailing for strong and bold contrasts; and the ‘White’ themed villas follow a neutral colour palette with refined details, contrasting metals, and marble to enhance the perception of light. Palm Jebel Ali’s seven islands span 13.4 kilometres, feature 16 fronds and over 90 kilometres of beachfront, and it marks the beginning of a new growth corridor in the Jebel Ali area, underlining the expansion of the emirate, in line with the Dubai 2040 Urban Master Plan and the Dubai Economic Agenda D33. The landmark development is designed with several mixed-use pedestrian-friendly neighbourhoods offering panoramic views of the Arabian Gulf. Residents and visitors will enjoy an abundance of recreational spaces, catering to a diverse array of lifestyles and interests with a focus on smart city technologies and sustainable practices. Nakheel’s projects form an iconic portfolio of master communities and residential developments that are pivotal to realising Dubai’s vision.

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Each villa features a distinct, contemporary façade thoughtfully crafted to harmonize with its coastal surroundings.

design-middleeast.com

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10 News

Motif Interiors Unveils The Face Clinic Project

otif Interiors has successfully completed the fitout of The Face Clinic by American Hospital, located in Al Khawaneej, Dubai. The new 8,500sqft clinic is designed to offer a calming and contemporary environment for aesthetic treatments and skincare, with a focus on comfort and patient experience. The design of The Face Clinic, created by Leisure Direct, embodies a minimalist and calming aesthetic, crafted to enhance patient comfort and well-being across its reception, waiting, and consultation areas. The clinic’s neutral colour palette and use of natural materials, such as wood finishes and soft-toned furnishings, create a warm, inviting atmosphere that aligns with its focus on patientcentred care. The project included the full fit-out and furniture supply. The design blends functionality with an elegant, minimalist aesthetic, creating a space that reflects American Hospital’s commitment to high standards of care and professionalism. “The concept design was created by Leisure Direct, and we developed it further to ensure the space was both functional and beautiful, “said Sarah Allix, head of business

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development at Motif Interiors. “ One of the key challenges we faced was the timeline, but we addressed this through early material workshops and early procurement for long-lead items. This allowed us to complete the project on schedule. We are proud to have played a role in American Hospital’s first aesthetics clinic and look forward to supporting their future expansion. In the reception area, clean lines, indirect lighting, and carefully

Motif Interiors completes fit-out of The Face Clinic by American Hospital in Dubai, setting a new standard in aesthetic healthcare design.

curated decor set a sophisticated tone, while the soft, sculptural seating and wall artwork add a touch of personality. The waiting area continues this theme with rounded shapes and integrated lighting, promoting a relaxed lounge-like feel. Wooden slats, greenery, and minimalist shelving further enhance the sense of tranquillity and connection to nature. Each consultation room is designed with functionality and comfort in mind, featuring ergonomic furniture, integrated technology, and subtle artistic touches. The soft lighting and neutral tones reduce the clinical feel, creating a space where patients can feel at ease. Ziad Hamze, Group Chief Projects Officer at Al Mulla Group, acknowledged the successful delivery of the project, stating: “The brief for both the interior design and fit-out teams was to create a state-of-the-art clinic that would uplift clients the moment they enter, providing an aesthetically soothing experience. American Hospital, since its inception, has been committed to offering high-end healthcare services, and this project needed to match that standard while also addressing the competitive healthcare market in Dubai.”

Inspiring Solutions For Tomorrow

IDEAL STANDARD MENA T + 97148042400 | E idealstandardgulf@idealstandard.com IDEAL STANDARD DESIGN & SPECIFICATION CENTRE Building 7, Happiness Street, City Walk, Dubai, UAE | T + 97143096000 www.idealstandardgulf.com

12 OP-ED

Using

Generative AI for Architecture and Interior Design

DESIGN MIDDLE EAST

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DR. DIMA ALKAWADRI, Assistant Professor

at Heriot-Watt University Dubai, explores how Generative AI is reshaping architecture and interior design—enhancing creativity, optimising workflows, and pioneering sustainable solutions for the spaces of tomorrow.

G enerative Artificial Intelligence (AI) is transforming the interior and architectural design industry. It is helping designers think outside the box, speed up their workflow, and revolutionise how spaces are conceptualised and executed. Instead of replacing creativity, Generative AI is a powerful tool that enhances and refines the design process. From sketching out initial concepts to optimising structural integrity and even suggesting sustainable materials, Generative AI transforms how architects and interior designer’s work. In interior design, Generative AI is streamlining the process of creating personalised and functional spaces. By analysing a user’s preferences and spatial limitations. AI-powered tools can

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suggest furniture layouts, colour palettes, and decorative elements that match the client’s style. Furthermore, virtual staging has become a game-changer where Generative AI can generate realistic, furnished images of spaces before any physical setup is done, making it easier for clients to visualise the result. Generative AI, although still limited, is a valuable tool for space optimisation for small apartments and office spaces. It can analyse a room’s layout and recommend the best ways to arrange furniture, position lighting, and incorporate storage solutions. Generative AI can also assist in material selection by predicting which textures, colours, and finishes will work best together, reducing the guesswork in design decisions. Sustainability is also a primary focus in today’s design world, and using AI-enabled tools is helping make buildings greener. It can suggest eco-friendly materials and energy-efficient designs, supporting architects in creating spaces that are not only beautiful but also environmentally responsible. Other AI models can analyse real-time environmental data to optimise building orientation, maximise natural lighting, and enhance ventilation to reduce energy consumption. Beyond aesthetics, Generative AI is

increasingly integrated into parametric and computational design workflows. Parametric architecture transforms the design landscape by merging complex algorithms with creativity to produce innovative and functional structures. Computational design enables architects to generate forms that are not only visually striking but also efficient and performance-driven. AI models enhances this process by analysing complex spatial constraints, refining layouts for durability, and running simulations that assess structural stability before construction begins—reducing errors and improving safety. Once considered a niche practice, parametric design has become a cornerstone of modern architecture, offering optimised solutions for both performance and sustainability. With the support of AI, its future holds exciting potential for shaping more innovative and efficient spaces. As designers continue integrating Generative AI into various stages of the design process, its impact on the industry becomes beneficial and inevitable. However, at this point, research suggests that Generative AI is most effective when used in collaboration with human decision-makers rather than in a fully automated design process. Generative

AI allows designers, clients, and stakeholders to focus on creative tasks—refining ideas, optimising solutions, and producing both efficient and deeply human-centred designs—while reducing the repetitive tasks that stifle creativity. It offers significant advantages, from boosting creativity to saving time and costs. Automated workflows

eliminate mundane tasks, enabling designers to concentrate on refining their vision. AI-generated previews enhance client collaboration by offering multiple design options that can be easily tweaked, streamlining the approval process. Tools like Autodesk’s Dreamcatcher and Spacemaker generate performance-driven solu-

tions. They allow designers to input their requirements and receive AI-optimised designs tailored to their needs. Platforms such as Midjourney and DALL·E support rapid visualisation during early concept stages. Yet despite these benefits, Generative AI has its limitations. It lacks the emotional intelligence and cultural sensitivity that

| DESIGN MIDDLE EAST

human designers bring to storytelling and personal expression. Its effectiveness also depends heavily on the quality of the data it is trained on—biased or poor data can lead to uninspired or impractical results. For this reason, it remains essential for designers to guide AI, rather than rely on it entirely. There are also ethical concerns regarding AI-generated content, particularly around intellectual property. Who owns an AI-generated design? The architect who provided the input or the software that generated it? These questions remain largely unresolved, adding another layer of complexity to AI’s integration into the design world. Despite these challenges, the future of generative AI in design looks incredibly promising. The industry already sees advancements in AI-driven augmented reality, automated construction, and smart city planning. AI is set to play an even more significant role in urban development, helping create more sustainable and efficient spaces for the future. While Generative AI won’t replace architects and interior designers, it’s becoming an indispensable tool that enhances their capabilities. By embracing AI as a collaborator rather than a competitor, the design industry can push boundaries, experiment with bold new ideas, and create more innovative, functional, and sustainable spaces.

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Dr. Dima Alkawadri, Assistant Professor at Heriot-Watt University Dubai

design-middleeast.com

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14 Interview

Jamal Salem, Principal & Middle East Region Director, DLR Group

W DLR GROUP Cements

hat key architectural trends do you foresee shaping the UAE’s design

landscape in 2025?

Expansion In Saudi Arabia

As DLR GROUP expands its presence into Saudi Arabia, Jamal Salem, Principal & Middle East region director, discusses the firm’s approach to design innovation, cultural preservation, and sustainable urban development. From giga-projects to humancentric spaces, he shares insights on how the firm is shaping the architectural landscape of the region

design-middleeast.com

Inspired by a forward-thinking leadership and their vision for ‘We the UAE 2031’, the UAE continues to build on its past achievements and chart a new course towards the four pillars of new goals: Forward Society, Forward Economy, Forward Diplomacy, and Forward Ecosystem. With those inspirational pillars, the architectural design landscape is not only thriving but is also continuing to chart new dimensions and trends in the region and on a global scale. With sprawling suburban communities, connectivity will play a major role in the next development phase for pedestrians, vehicles, public transport or new transportation modal.

Award winning Knowledge Economic City Master Plan, Madinah

What inspired the decision to expand into Saudi Arabia, and how does it align with the firm’s long-term architectural vision?

While the Riyadh office is new, our firm has a longstanding history of engagement in the Kingdom, this proven foundation is what led us to formally establish a presence on the ground. We have been involved in transformative projects in >>>

A PR I L - M AY 2025

foster a dialogue between the past and the future, delivering designs that honor the land’s storied legacy.

April 2025 marks an exciting milestone for our firm with the launch of our Saudi office—a strategic step in aligning our brand promise to elevate the human experience through design with the Kingdom’s transformative vision. More importantly, this move builds on years of active work in the Kingdom. We’ve already delivered completed projects, and have others in construction and design—establishing a solid foundation for our presence in Riyadh. Saudi Arabia’s rapid urbanization and deep-rooted cultural heritage present a unique design challenge: how to innovate while preserving authenticity. Our approach embraces this duality by respecting the essence of traditional Najdi, Hijazi, and contemporary Saudi aesthetics while incorporating cutting-edge technology. We aim to craft spaces that resonate with the community, ensuring that modern developments do not overshadow but rather amplify the region’s cultural richness. This approach echoes the recent discourse within the Kingdom around how architecture can meaningfully contribute to cultural identity, well-being, and a deeper connection to place. Through our work, we hope to

“As we embed ourselves into the Saudi market, our design philosophy remains rooted in a commitment to authenticity and sustainability. The Kingdom’s architectural boom demands innovative responses to climate, mobility, and urban density.”

DESIGN MIDDLE EAST

With the Saudi office launch in April, how do you plan to approach design innovation while respecting the region’s cultural heritage?

design-middleeast.com

DESIGN MIDDLE EAST

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16 Interview

WE BELIEVE THAT EXPANSION SHOULD NOT LEAD TO DILUTION BUT REFINEMENT— EVOLVING OUR APPROACH WHILE STAYING TRUE TO THE PRINCIPLES THAT DEFINE OUR FIRM.

the Kingdom such as The Point, a vibrant mixed-use destination in Abha; Madinah Gate, a mixed-use urban experience that brings together retail, culture, and wellness; and Knowledge Economic City, a key master plan in Madinah advancing the Kingdom’s innovation agenda. The decision to expand into Saudi Arabia is both a response to market potential and an alignment with our long-term vision of being a key player in shaping the region’s architectural identity. Saudi Arabia’s commitment to giga-projects such as NEOM, The Line, and Diriyah Gate showcases an unparalleled ambition in urban development. Our presence in the Kingdom allows us to contribute directly to these monumental projects, ensuring that our designs are not only aesthetically compelling but also culturally and environmentally responsive. This expansion is a natural extension of our firm’s ethos: to create spaces that inspire, endure, and enrich communities. We see this as an opportunity to establish a legacy of thoughtful design that seamlessly integrates Saudi Arabia’s aspirations with global architectural excellence. How will the Saudi expansion influence your design approach, especially in the context of the region’s rapidly evolving built environment?

As we embed ourselves into the Saudi market, our design philosophy remains rooted in a commitment to authenticity and sustainability. The Kingdom’s architectural boom demands innovative responses to climate, mobility, and urban density. Our approach will focus on modular and flexible urban solutions, ensuring that developments remain adaptable to future needs while staying true to the cultural spirit of Saudi Arabia. Moreover, our expansion enables us to push the boundaries of material experimentation, leveraging local resources to create buildings that harmonize with their surroundings. Whether through the revival of traditional mud-brick construction techniques or the integration of state-of-the-art parametric designs, we are eager to shape the future while respecting the past. What unique architectural opportunities do you see in Saudi Arabia, and how will the new office support these projects?

design-middleeast.com

The Point - Mixed-use project, Abha

Saudi Arabia’s design landscape is brimming with opportunities. From revitalizing historic districts to crafting futuristic urban hubs, our Saudi office will serve as a hub of research, creativity, and collaboration. One of the most exciting aspects of this expansion is the ability to engage with the country’s emerging architectural talents and forge partnerships that will redefine the region’s skyline. Hospitality, mixed-use developments, and cultural institutions will be key focus areas, as these sectors are pivotal in Saudi Arabia’s

long-term economic and social development plans. We aim to create human-centric spaces that reflect the Kingdom’s vision for a dynamic and inclusive future. As the firm grows, how do you plan to balance creative freedom with maintaining the brand’s design philosophy?

Growth presents both opportunities and challenges. One of our primary goals is to ensure that our creative freedom flourishes while maintaining the core DNA of our design philosophy. We believe that expansion should not lead to dilution but refinement— evolving our approach while staying true to the principles that define our firm.

The rise of AI-driven design, 3D printing, and digital twins will redefine how we approach architecture. These advancements allow us to simulate environmental performance, optimize material usage, and enhance efficiency at every stage of development.

Above all, we anchor every project in our global brand promise: to elevate the human experience through design. Through this synergy, we are confident that our brand identity will remain strong while continuously adapting to new contexts. What role will sustainability and technology play in the firm’s upcoming projects across the UAE and Saudi Arabia?

Sustainability and technological integration will be at the heart of our future projects. Across both the UAE and Saudi Arabia, we are committed to designing for longevity—creating structures that minimize their carbon footprint while maximizing their impact. The rise of AI-driven design, 3D printing, and digital twins will redefine how we approach architecture. These advancements allow us to simulate environmental performance, optimize material usage, and enhance efficiency at every stage of development. In Saudi Arabia, where desert environments pose unique challenges, passive cooling techniques, green roofs, and watersensitive urban design will play crucial roles in our strategy. What message would you like to share with the design community as the firm enters this next chapter of regional growth?

As we embark on this new chapter, we are reminded of architects’ responsibility in shaping societies. Our work goes beyond aesthetics—it influences how people live, work, and interact with their environment. With this expansion, we are not just growing geographically but deepening our impact on the region’s architectural narrative. To our peers in the design community, we extend an invitation: Let’s collaborate, innovate, and craft spaces that honor our heritage while embracing the future. The Gulf’s architectural renaissance is unfolding before us, and together, we have the privilege of designing its next great era. The journey ahead is one of limitless possibilities, and we are excited to build, create, and inspire— one visionary project at a time. design-middleeast.com

18 Sustainability

Pioneering Smart Water Solutions

DESIGN MIDDLE EAST

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Hans Jürgen Kalmbach, CEO of the Hansgrohe Group, discusses the company’s commitment to sustainability, cutting-edge watersaving technologies, and its expanding presence in the Middle East. From pioneering innovations like CoolStart and EcoSmart to a growing focus on personalisation and premium finishes, the Hansgrohe Group and its brands continue to redefine the future of bathrooms and kitchens.

Can you introduce us to the Hansgrohe Group and its core focus? Hansgrohe Group is a global leader in the sanitary industry. We specialise in faucets, showers, and complete bathroom solutions under two key brands: AXOR, catering to the luxury market, and hansgrohe, serving the premium to volume segments. With over 50 subsidiaries worldwide, we aim to stay close to our partners and customers.

design-middleeast.com

How does the Black Forest-based company tailor its global strategies to regional needs? Our strategy is to adapt based on market maturity. In developed markets like Europe, we focus on trade, project business, and home centers, addressing new housing and refurbishment needs. In dynamic regions like the Middle East, where new construction dominates, our focus is on project and trade business, with direct engagement with architects, designers, and investors.

Sustainability is a major focus globally. How is Hansgrohe

Sustainability has been part of our company’s DNA for decades. We focus on reducing water and energy consumption in our products, designing for durability, and supporting environmentally friendly practices. Our approach to sustainability is holistic, covering everything from product design to operations. Additionally, we collaborate with partners on prefab solutions and design compact, highend bathroom products that minimise space while maximising functionality. Our founder's vision for sustainability has shaped our ethos for decades, and we continue to prioritise eco-conscious practices in everything we do.

What innovative solutions can we expect from Hansgrohe in the future? Our innovation team is committed to addressing evolving trends. For example, as urbanisation rises, we are developing modular bathroom solutions that fit compact spaces without compromising on luxury. We're also focused on enhancing installation efficiency and exploring partnerships that align with

We are committed to growing our footprint through increased investment in sales points, training centers, and distribution networks. By working closely with architects, designers, and investors, we aim to meet the region's demand for premium and personalized solutions. With our dualbrand approach—AXOR for luxury and hansgrohe for premium segments—we are confident in our ability to capture market potential in both residential and commercial projects.

How does your company integrate sustainability into its core principles?

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The Middle East is a significant growth region for us. With rising populations, particularly in Saudi Arabia, and increased tourism driving real estate development, we see immense potential. We've expanded our team, invested in sales, marketing, and technical support, and strengthened our presence through showrooms and regional offices in Dubai and Riyadh to maximise these opportunities.

integrating sustainable practices?

How important is the Middle East region for the Hansgrohe Group?

How does the Hansgrohe Group plan to expand in the Middle East moving forward?

DESIGN MIDDLE EAST

Our sustainability approach is based on three key principles: reducing water consumption, lowering our carbon footprint, and utilising circular materials.

sustainable building trends. Our goal is to create products that not only meet customer demands but also contribute to environmental responsibility.

Our sustainability approach is based on three key principles: reducing water consumption, lowering our carbon footprint, and utilising circular materials. We design products that use less water, such as showers that mix air and water to reduce consumption without compromising the user experience. Additionally, we are committed to reducing our carbon emissions in line with the Paris Agreement and focusing on sustainable materials.

design-middleeast.com

20 Sustainability

Can you explain how technology helps conserve water in your products?

How does water consumption in showers compare to other household activities?

One of our major innovations is reducing water consumption in showers. For instance, our spray technologies create larger water droplets by mixing air and water, leading to a more efficient but comfortable shower experience. We also have EcoSmart technology, which cuts water usage from 15 liters per minute to around 7-8 liters.

Showers account for the highest water consumption in households—more than dishwashers and washing machines. In Europe, the average daily household water consumption per person is 135 liters, with more than half of that used for showering.

DESIGN MIDDLE EAST

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What is CoolStart technology, and how does it help save energy? CoolStart is designed to reduce unnecessary energy use. In standard faucets, when you turn the handle to the middle, hot water starts flowing even when not needed. With CoolStart, the default setting only allows cold water to flow until you deliberately turn it for warm water, helping to save energy in households and hotels.

Are these sustainable and water-saving technologies available in Dubai? Yes, we have a showroom in Dubai where customers can explore our premium products firsthand. Our hansgrohe Rainfinity and Pulsify showers are designed with advanced water-saving technologies for a sustainable experience. We also offer a range of stylish and functional faucets, including the innovative Finoris range. Featuring cutting-edge solutions like CoolStart, our products enhance efficiency while maintaining exceptional performance.

What are the three main sustainability principles the company focuses on? Governmental support is crucial in all sustainability efforts because it helps in aligning policies, regulations, and initiatives that promote sustainable practices. The three main principles are: 1. Reducing water consumption in products. 2. Decreasing the company’s carbon footprint through manufacturing, logistics, and distribution while following the Paris Protocol. 3. Implementing circularity by using naturally grown or recycled materials.

What role do filters play in water quality, especially in this region? Water quality varies worldwide, with Europe having exceptionally high standards, allowing people to drink directly from the tap. To enhance water quality, we offer filter solutions for kitchen faucets, and sparkling water systems are gaining popularity.

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How do you see bathrooms and kitchens evolving over the next decade? The biggest trends will be personalisation and sustainability. Consumers and project developers are increasingly seeking customised solutions, whether through finishes, design elements, or even personalised branding on fixtures. At the same time, we expect a stronger focus on sustainable materials and water-saving solutions.

How has demand for finishes changed over time? Ten years ago, nearly everything was sold in chrome. Today, over half of our luxury brand, AXOR, sales are in special finishes. We offer 15 different finishes, including gold optic, matte black, brass, and brushed nickel, tailored to different regional preferences.

What advice would you give to aspiring leaders? Stay humble—no matter how senior your role, you are still part of a team. I see myself as a coach, not just a CEO. Success comes from building and engaging with a strong team, so it’s essential to foster collaboration and drive collective achievements.

In dynamic regions like the Middle East, where new construction dominates, our focus is on project and trade business, with direct engagement with architects, designers, and investors.

27-29 MAY, 2025 DUBAI WORLD TRADE CENTRE

MENA’S FLAGSHIP EVENT FOR THE INTERIORS INDUSTRY Located in Dubai, we provide a central hub for buyers from across the Middle East and Northern Africa to connect with global brands at a large scale. Nowhere else can buyers have as much selection of premium and innovative products. INDEX connects the world’s top suppliers with the region’s most influential buyers. From furniture, outdoor living, and décor to design, fit-out, flooring, and surfaces, INDEX is the ultimate event to source the latest innovations.

THE CHEDI Private Residences

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Tranquillity Prestige Majestic

The Chedi Private Residences stand out in the bustling cityscape with their sleek, all-white exteriors and spacious interiors, bathed in natural light from floor-to-ceiling windows. Designed with open-plan layouts and expansive social terraces, these sky villas redefine contemporary urban living.

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Design Middle East sits down with the masterminds behind this groundbreaking project as they reveal their vision and the path to success.

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Mahesh Kalwani of Al Seeb Properties, visionary architect Bruno Guélaff, brand custodian Stephan Schupbach of Chedi Hospitality, and design strategist Mark Burns. Together, they've crafted more than just a residence—they've created a vertical sanctuary where luxury is experienced, lived, and cherished.

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n a city known for pushing the boundaries of architecture and luxury, one project stands out as a true gamechanger. Rising 240 meters above Sheikh Zayed Road, The Chedi Private Residences is poised to redefine the branded residence landscape in Dubai. This stunning development is the result of an exceptional collaboration between property developer

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The Developer’s

VISION

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Crafting the New Standard in Branded Residences

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a 30-year legacy in the UAE’s commercial and retail real estate through the Al Safeer Group, Al Seeb Properties has long been recognised for its commitment to value and stability. Today, it is establishing itself as a distinguished boutique developer in the exclusive world of branded residential living. “We recognised a shift in buyer expectations,” Kalwani continues. “Today’s discerning clientele are no longer satisfied with just a beautiful home.

they had the legacy and the soul. Together, we knew we could create something truly unique.” You often refer to this project as a "bold step forward," could you elaborate on what you mean by this? “When I describe The Chedi Private Residences as a “bold step forward,” I’m referring to several key advancements for Al Seeb Properties. First, it marks our entry into the ultra-luxury segment, which is a significant leap from

our previous projects. This requires us to meet exceptionally high standards in design, materials, construction, and service integration. Second, the branded residences model itself represents a more sophisticated approach, blending property development with hospitality, which adds complexity to the project. Third, the scale and prominence of this

development will significantly enhance our profile, positioning us as a major player in Dubai’s luxury real estate market. Lastly, the financial commitment involved reflects our confidence in our vision and the long-term growth of Dubai, showcasing our ambition and forward-looking perspective,” Kalwani shares with enthusiasm. Kalwani expresses immense admiration for the project, calling it a landmark achievement on every level. He sees it

as a groundbreaking development, one that stands out not only for its luxury but also for its innovative approach and its potential to redefine the branded residence landscape in Dubai. He comments: "The project stands out on so many levels. From its contemporary architecture with subtle regional touches to expansive layouts and soaring ceilings, everything is designed to offer a sense of grandeur and privacy. The amenities rival those of five-star resorts, while The Chedi’s hospitality philosophy brings an unparalleled level of personalised service to everyday living. Add to that a prime location that offers both connectivity and a sense of retreat, and you have something truly special." As the industry eagerly anticipates the project, Kalwani shares that The Chedi Private Residences is progressing smoothly. “With designs finalised and approvals secured, groundbreaking is set between Q3 and Q4 of 2025. Structural completion is targeted for Q4 2027, with the first handovers expected by early 2029,” he equips.

They’re seeking a complete lifestyle—curated, seamless, and enriched with hospitality standards.” It was this insight that led Kalwani to approach The Chedi, a hospitality brand globally renowned for its ethos of understated luxury, Asian-inspired design, and intuitive service. “The timing was perfect. We had the vision and the capability;

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he Chedi Private Residences represents a bold step forward,” says Mahesh Kalwani, Vice Chairman of Al Seeb Properties. “It marks our strategic elevation into the ultra-luxury segment—a considerable leap from our previous developments.” With

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AS VICE CHAIRMAN OF AL SEEB PROPERTIES, MAHESH KALWANI IS RESHAPING THE REAL ESTATE LANDSCAPE WITH A DARING APPROACH TO BRANDED LIVING. IN THIS EXCLUSIVE FEATURE, HE SHARES HIS VISIONARY PERSPECTIVE ON LUXURY DEVELOPMENTS AND THE FUTURE OF HIGH-END RESIDENCES IN DUBAI.

KALWANI REMAINS CONFIDENT, NOTING STRONG EARLY MARKET INTEREST AND A COMMITMENT TO DELIVERING AN EXCEPTIONAL LIVING EXPERIENCE.

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TIMELESS Tranquility

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The Architecture of Bruno Guélaff

BRUNO GUÉLAFF, DESIGN DIRECTOR AT STUDIO BRUNO GUÉLAFF, IS THE VISIONARY VISIONARY BEHIND THE ARCHITECTURE, INTERIOR DESIGN AND THE CREATOR OF THE OPULENT SPACES OF THIS NEW LANDMARK, LEADING THE PROJECT WITH A UNIQUE BLEND OF CREATIVITY AND PRECISION.

rchitecture brings a project to life— much like clay in the hands of a skilled potter. At the helm of this creative journey is Bruno Guélaff, founder of the acclaimed Studio Bruno Guélaff. Renowned for his deeply personal approach to luxury residential design,

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Guélaff embraced the ambitious challenge of shaping a 52-storey tower that not only embodies The Chedi’s refined spirit but also redefines the experience of vertical living. “The Chedi Private Residences is an architectural marvel,” Guélaff affirms. “It’s not just about height or façade—it’s about emotional resonance. Every line, every detail is designed to evoke serenity.”

Guélaff drew inspiration from The Chedi’s legacy of blending cultural authenticity with modern refinement. He shares: “We studied how their properties create atmospheres of calm and beauty, and that DNA became the soul of this tower. Our goal was to bring villa-style living into a high-rise, with expansive layouts, seamless indoor-outdoor connections, and refined material palettes.” Studio Bruno Guélaff was honoured with the Luxury Residential Tower of the Year award at the Pillar of Real Estate Awards 2024 for

Guélaff firmly believes that the recognition is a testament to the power of true collaboration. He and his team led the project from start to finish— overseeing architecture, interiors, landscaping, and lighting—to deliver a unified, sensory-driven experience. The result is a living space where every element flows intuitively. “The triplex penthouse with plunge pools is a highlight, but even the one-bedroom residences are significantly more spacious than anything in the market. We didn’t want apartments. We wanted homes.” The decision to make all units significantly larger

than competitors' was a conscious one. "In a market saturated with cookie-cutter layouts, we wanted to offer something extraordinary. Every unit, regardless of size, had to feel generous and luxurious. These are homes, not just apartments. The layout encourages comfort, social interaction, and tranquility—values that align perfectly with The Chedi brand and how we approach design at our studio." Guélaff is deeply involved, overseeing everything from concept sketches to materials, spatial layouts, lighting studies, and branding. "My involvement ensures a single creative vision from macro architecture to the finest interior detail, maintaining emotional and spatial harmony throughout," he says. As Guélaff is busy working on this ambitious project, we inquire about his long-term vision for the company—where does he see it in the next ten years? “In the next

decade, our vision is to continue refining and elevating the design and build experience in the region. Together with my partner Khalid Kaluti, we’re focussed on crafting truly exclusive residential villa projects while also expanding into select commercial developments that align with our design philosophy. It’s not about volume—it’s about creating spaces that reflect the highest level of detail, craftsmanship, and emotional connection. We want every BG project to be a benchmark for quality, creativity, and integrity in the Design + Build space,” Guélaff signs off!

its work on The Chedi Private Residences. This prestigious recognition highlights the project’s innovative architectural approach and commitment to refined, high-end living. The Chedi Private Residences stood out for seamlessly blending contemporary design with luxury features, setting a new benchmark for residential excellence in the region.

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With a minimalist yet expressive glass façade and strong vertical articulation, the tower’s physical presence is bold. But inside, the tone shifts toward harmony. “We wanted to bring villa-style living into a high-rise form,” he explains. “Expansive layouts, 3.2m ceilings, terraces with panoramic views—it’s designed to feel like a retreat above the city.”

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GUÉLAFF IS BALANCING INNOVATION WITH FUNCTIONALITY, MAINTAINING A DEEP FOCUS AND PRESSURE THAT DRIVES HIS CREATIVITY.

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Curated

LIVING The Chedi Ethos, Extended

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AS CEO OF CHEDI HOSPITALITY, STEPHAN SCHUPBACH HAS OVERSEEN NUMEROUS REMARKABLE PROJECTS, BUT THIS ONE COULD VERY WELL BE ONE OF HIS FINEST ACHIEVEMENTS

s the custodian of The Chedi brand, Stephan Schupbach brings decades of hospitality experience to the project. Under his leadership, Chedi Hospitality has enhanced its position as a lifestyle statement of elegance and tranquillity." “At The Chedi Private Residences, we’ve created more than a place to live—we’ve created a private sanctuary,” Schupbach shares. “It’s a place where elegance, wellness, and community converge.” He points to key brand signatures like seamless indoor-outdoor transitions, natural materials, calming colour palettes, and, above all, an atmosphere of stillness. “Luxury for us isn’t loud. It’s quiet. It’s intentional. The Chedi is about journeys of meaning, not just destinations.” Bringing this philosophy into a residential format required rigorous alignment between architecture, lifestyle design, and service delivery. “From spa and wellness spaces to bespoke dining and 24/7 concierge support, every element has been

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designed not only to meet needs but to anticipate them.” The collaboration with Al Seeb for this project has proven to be a major achievement and works exceptionally well for Schupbach. He is discerning when it comes to choosing partners and takes pride in his decision, stating; "We are highly selective about the partners we choose — not only in terms of capability but in alignment of values. Al Seeb brings a rare combination of deep local knowledge, forward-thinking development standards, and a genuine respect for creating something that endures. Equally important is the human dimension: we seek partners who resonate with the Chedi culture – grounded in mutual respect, personal engagement and shared sense of purpose. That alignment allows us to operate as one team, united by trust, and committed to building something that reflects our collective vision." Schupbach feels that what sets this project apart is the soul behind the structure. In a market filled with spectacle, they offer substance. “The Chedi Private Residences are about timelessness, not trends.

Designed for discerning individuals, they pair elegant architecture with thoughtful service in a personalised, residential context. The living spaces exceed industry norms in scale, offering freedom, comfort, and tranquility. This unique combination of scale, design, and the trusted Chedi brand creates a compelling value proposition with long-term investment appeal,” he explains. Having lived and worked in Dubai for over 30 years, Schupbach has witnessed first-hand how His Highness' foresight and ambition have transformed the city into a global benchmark for excellence. "It is through his leadership that we are continually inspired and privileged to contribute to this remarkable growth. While no market moves in a straight line, I firmly believe Dubai’s trajectory remains strong. This is not just a boom — it’s a maturing market, sustained by investor confidence, long-term stability, and an exceptional quality of life. Today’s discerning buyers are looking beyond short-term returns toward meaningful, lasting value. Projects like The Chedi Private Residences are a response to that shift, grounded in authenticity and

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belief in the vision that continues to define Dubai’s future," he states. As a leader in your industry, what advice would you give to those who want to follow in your footsteps? "Lead with purpose, not ego. In this industry — as in life — humility goes a long way. The most respected leaders I’ve worked with weren’t the loudest in the room; they were the most grounded, the most attentive. Listen more than you speak. Seek to understand before being understood. True leadership is about service — to your team, your guests, and the values you represent. Always stay curious. This is an ever-evolving industry,

and the ability to adapt — with grace — is what keeps you relevant. Don’t be afraid to innovate or question what’s always been done, but let innovation be guided by intention, not trend. What we create should not only be new — it should be meaningful,” finishes Schupbach.

SCHUPBACH WILL CONTINUE CREATING PROJECTS, EMPHASISING THAT TRUE LUXURY IS NEVER LOUD — IT’S QUIET, INTENTIONAL, AND DEEPLY HUMAN.

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Design and Brand

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Mark Burns' Insights

MARK BURNS, CHIEF DESIGN & CONSTRUCTION OFFICER AT CHEDI HOSPITALITY, HAS BEEN INSTRUMENTAL IN DEVELOPING SEVERAL OF THE PROJECT'S KEY DIFFERENTIATORS.

o vision as grand as The Chedi Private Residences could come to life without someone bridging the brand and architectural execution—this is where Mark Burns, Chief Design & Construction Officer at Chedi Hospitality, plays an irreplaceable role. With over 35 years of experience in luxury hospitality design, Burns brings a deeply integrated perspective to the project. “This being our first stand-alone branded residence, it was important to work with the design team to curate a new narrative that pinpoints key The Chedi hotel experiences within a long-term living environment,” he shares. Burns emphasises the importance

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of emotional connection in iconic design. “I believe any design experience that evokes emotion through well-conceived design and creates a beloved memory is what makes a project truly iconic,” he states. At The Chedi Private Residences, this philosophy manifests in a vertical sanctuary—where residents can find harmony within the urban fabric of Dubai. “The key differentiator in the design approach was our creation of a vertical residential resort that balances calm, exclusivity, and spatial flow between residents and service operations,” Burns explains. Beyond visual elegance, functionality was key. “The layouts were developed with flexibility in mind, allowing residents to imprint their individuality. This includes floor-toceiling windows, carefully curated

The design approach centers on a vertical residential resort, offering a sanctuary within the city. We’ve created a seamless flow between resident and service spaces while connecting emotionally with residents through thoughtfully selected amenities. The residence design includes floor-toceiling windows to maintain connectivity with the surroundings, while the

As AI and sustainability continue to shape the design world, Burns remains optimistic. “With collaborative sustainability programming, luxury doesn’t have to be compromised. We’re also watching how AI helps create efficiencies so our design teams can focus on narrative and emotion.” Burns sees The Chedi Private Residences as a turning point—not just for the brand, but for the entire Dubai residential market. “This isn’t just another building—it’s a lifestyle platform, a brand embodiment, and a home. That’s the new frontier of luxury.”

“Our industry is contagious, passion feeds passion, and having the fortune to work across the globe on unique developments with creative masters offers continual learning opportunities that richly enhance both cultural understanding and design trends, allowing us to ensure each property remains unique."

FOR BURNS, TIME IS THE ULTIMATE LUXURY, AND DEDICATING MUCH OF IT TO HIS PASSION IS A PRIVILEGE. WITH THIS MINDSET, HE BELIEVES IT BECOMES POSSIBLE TO FIND EXTRA TIME IN THE DAY TO ACHIEVE THEIR GOALS.

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What exceptional features are you proud of ? Burns explains: "With this being our first stand-alone branded Private residence project, it was key to curate a new narrative that integrates The Chedi Hotel experiences into long-term living.

Having worked on globally recognised projects like Claridge’s London, Emirates Palace, and Eden Rock, Burns brings rare depth to his leadership at Chedi Hospitality. “Each project brings its own memory and challenge,” he reflects. “But what I look for is longevity, substance, and the ability to evolve while staying timeless.”

With over three decades of experience, Burns exudes a constant smile and visible passion. How does he sustain that energy? Burns puts it:

Burns also ensured that the building speaks the Chedi language across both private and communal spaces. “The amenity levels offer a sequence of lifestyle touchpoints—from wellness zones to cultural experiences—that promote a quiet sense of luxury and community,” he says.

sustainability program ensures minimal environmental impact."

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finishes, and even luxury detailing in spaces like parking—bringing showroom-level polish to every element.”

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Over 13 years we have designed more than 750 education projects worldwide. The team has specified over 12.5M items of FF&E and built spaces across the world, including the UK, Europe, UAE, Thailand, Malaysia, and China.

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The Art of immersive

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storytelling

Billy ABOU JAOUDE, Founder & CEO of KAOS Design, is redefining immersive experiences and setting new industry benchmarks. From overcoming challenges to achieving international recognition, he shares his journey, the business behind creativity, and his vision for the future of experiential design.

Amelia Beirut is a historic gem transformed into a vibrant lounge. Where mixology, gastronomy, and music create unforgettable nights.

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What inspired you to launch KAOS Design, and how did your journey as an entrepreneur begin? At an early age and while still finishing my architectural studies, I worked as a freelancer in the wedding event industry for around seven years before launching KAOS. Initially, I co-founded a few other companies before and in between and I was able to execute highly scaled weddings in the region as a designer. KAOS was built as my platform to be able to create and produce my visions in reshaping spaces.

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Amelia Dubai is a venue that evolves through movement, light, and atmosphere

What were some of the biggest challenges you faced in building KAOS, and how did you overcome them? Success rarely comes without obstacles, and KAOS was no exception. Establishing the agency as a specialised design studio rather than a wedding planning service required deliberate branding and client curation. Some major challenges included: • Market Positioning: Differentiating KAOS as a specialized design agency rather than a wedding planning service. This was addressed by refining our brand identity and carefully selecting clients. • Financial Struggles: Sales declined in 2012-2013, leading me to explore the Saudi market and later relocate to Dubai, temporarily stepping away from KAOS. The biggest lesson was the power of focus and business education. • Talent Acquisition: Finding fast-paced, skilled designers was and remains a challenge. We aim to address this by positioning KAOS as a high-end service provider to attract both the right clients and talent.

How do you balance creativity with business strategy when leading a design-driven company? KAOS operates at the intersection of artistry and business acumen, maintaining a structured framework to balance creativity with strategy. Weekly meetings ensure project alignment, while monthly evaluations support team growth. Transparent financial policies strengthen relationships with clients and partners, and a research-driven approach keeps the agency ahead of industry trends. Every project is designed to be immersive, thematic, and rich in storytelling. With the guidance of financial and business consultants, KAOS stays aligned with its goals, carefully managing expenses and expansion to sustain long-term success. How did you secure your first big client, and what lessons did you learn from that experience? My first major client came from a high-profile royal wedding in Abu Dhabi, which was an extremely profitable project. This experience taught me the importance of strategic partnerships, maintaining financial stability, and focusing >>> design-middleeast.com

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on high-value clients rather than volume-based business models.

incorporated movement and mechanisms to enhance the immersive experience.

Which project has been the most transformative for you, and why? Amelia Dubai has been the most transformative project. It elevated KAOS to a new standard, gaining international recognition and setting a benchmark for experiential design in the F&B industry. The project’s success lies in how we utilized the venue’s high ceiling, created multiple seating experiences, and

What advice would you give to aspiring entrepreneurs who want to enter the world of experience design? Aspiring entrepreneurs in experience design should focus on both design and business knowledge, ensuring they understand the industry beyond creativity. It's essential to stay focused, differentiate their brand, and surround themselves with the right people who can support their

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vision. Positioning themselves to attract clients who value experiential design is key to long-term success. Most importantly, they should push boundaries, think innovatively, and avoid settling for conventional solutions. How do you see the future of immersive design evolving, and what role do you want KAOS to play in it? Immersive design will increasingly merge technology, storytelling, and sensory engagement. KAOS aims to lead in this space by

pushing the boundaries of design, continuing to create viral, awardwinning projects, and expanding internationally as a top-tier experience design agency. What habits or routines have been crucial in shaping your success as a business leader? Several key habits have shaped my success like the weekly team meetings help keep everyone aligned, while monthly evaluations ensure we track performance effectively. A research-driven approach keeps us updated with industry trends, and clear communication with both clients and team members fosters strong relationships. Networking and brand positioning are essential to keeping KAOS at the forefront of experiential design. Additionally, maintaining a calm mindset in a high-pressure industry is crucial. I also prioritize personal wellbeing by staying active, eating healthy, and engaging in hobbies, which help me stay focused and energized.

As an entrepreneur, how do you stay resilient and adapt to industry changes and challenges? To stay resilient and adapt to industry changes, I continuously research and travel to stay exposed to global trends. Flexibility in business strategies allows us to adjust to market demands while maintaining

A journey through time and taste, where culinary artistry meets immersive design. Voyage by Amelia redefines dining with a touch of nostalgia and innovation.

a strong brand identity helps us be selective with clients. Participating in award competitions enhances our credibility, and strategic pricing and positioning ensure we deliver highvalue project execution while staying competitive in the industry. What’s your ultimate vision for KAOS Design in the next five years? My vision for KAOS Design over the next five years is to become an internationally recognized design powerhouse, known for innovation and excellence. We aim to expand into product design, bringing our creative approach to a wider market. Additionally, we strive to win international awards and set new industry standards, reinforcing our commitment to pushing the boundaries of design. If you could design an experience anywhere in the world with no limitations, what would it be? A fully immersive, time-travel-inspired experiential space that transports visitors to different eras and realities. The goal would be to merge history, technology, and design into an unforgettable storytelling experience that engages all five senses. design-middleeast.com

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Innovation Ignites in the Kingdom

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THE CONSTRUCTION & DESIGN INNOVATION SUMMIT SAUDI 2025 SERVED AS A DYNAMIC PLATFORM WHERE VISIONARIES AND TRAILBLAZERS CAME TOGETHER TO EXCHANGE IDEAS, UNVEIL INNOVATIONS, AND REDEFINE THE FUTURE OF DESIGN AND CONSTRUCTION IN THE KINGDOM.

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nnovation took center stage in Riyadh as the Construction & Design Innovation Summit Saudi 2025 brought together visionaries and changemakers from across the built environment. Took place on April 14 at voco Riyadh, the summit ignited impactful discussions on future-ready design, sustainability, and transformative development shaping the Kingdom’s next chapter. More than just a conference, the summit was a vibrant exchange of ideas—spotlighting the cuttingedge technologies, transformative trends, and strategic approaches that are redefining construction

and design across Saudi Arabia and beyond. From sustainable building practices and innovative materials to digital transformation, advanced project management, and modern fit-out solutions, the summit covered the full spectrum of topics shaping the industry today. Key discussions included future-proofing Saudi cities, revolutionising construction & design in KSA, Infrastructure development and innovation in Saudi Arabia’s giga projects, and a panel dedicated to workspace design in Saudi Arabia. Beyond the knowledge-sharing sessions, the summit proved

to be an invaluable networking arena. It brought together professionals from every corner of the construction, design, and architectural ecosystem, facilitating meaningful connections, strategic collaborations, and long-term partnerships that will help shape the industry’s future. We extend our heartfelt thanks to our esteemed speakers and panellists for their invaluable contributions, as well as to all attendees who helped make the Construction & Design Innovation Summit Saudi 2025 a truly memorable and impactful event. Together, we’re not just discussing the future—we’re building it.

PANEL 1

Rachael Jones

Head of Specialist Services – Project & Development Services KSA JLL

Samer Yamak

Future-Proofing Saudi Cities

ne of the standout panel discussions at the summit centred on the theme of future-proofing Saudi cities—a topic of growing urgency as the Kingdom undergoes rapid urbanisation and confronts the realities of climate change. Panellists explored how sustainable architecture, green technologies, modular construction, and smart urban design are no longer optional, but essential components in creating resilient, adaptable cities. Through compelling keynote addresses and expert dialogues, the session highlighted how Saudi Arabia’s giga-projects and infrastructure developments are setting new global benchmarks for innovation, ambition, and long-term viability in the built environment.

Director for Advisory TAM Development

Paul Fraser

Director of Planning, Landscape and Urban Design AtkinsRéalis

Mohamad Rabih Itani Moderator Partner ‑ Residential Sales and Marketing Projects, Knight Frank

With Saudi Arabia’s swift urban growth and the rising challenges of climate change, speakers highlighted the importance of building resilient cities through sustainable design, advanced green technologies, modular construction, and smart urban solutions. #DESIGNKSA AWARDS

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PANEL 2

Digital Twin: Revolutionising Construction and Design in KSA

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digital twin is a dynamic virtual replica of a physical asset, system, or process—continuously updated with real-time data through sensors, IoT, and AI. This powerful tool enables project teams to simulate scenarios, monitor performance, and optimise outcomes throughout the asset’s lifecycle. Experts on the panel discussed how digital twins are enhancing decision-making, reducing costs, and increasing efficiency, particularly in Saudi Arabia’s ambitious giga-projects, where precision, adaptability, and data-driven insights are paramount. As the Kingdom embraces digital transformation in the built environment, digital twin technology is fast becoming a cornerstone of smart, sustainable development.

Dina Murali

Design Director & Founder, DZ Design

Leigh Miles

Regional Director, OPTIMA

Yahya Morsi CEO, BIMLEAD

Mina Vucic

Moderator Director of Production and Multimedia, Entrepreneur Middle East

The panellists explored the concept of digital twins — dynamic virtual models of physical objects, systems, or processes that are constantly refreshed with real-time data. Leveraging sensors, IoT, and AI, digital twins enable smarter simulation, monitoring, and performance analysis.

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Marwan Bsaibes

Managing Principal, Omrania

Jade Marjurum Associate Director Procurement Mace

Adnan Amro

PANEL 3

Shaping the Future: Infrastructure Development and Innovation in Saudi Arabia’s Giga Projects

he panel offered a deep dive into the transformative infrastructure strategies powering the Kingdom’s most ambitious developments. As Saudi Arabia positions itself as a global leader in urban innovation, the discussion sheds light on the complex challenges and forward-thinking solutions shaping its giga projects—from NEOM to the Red Sea Project and beyond. Experts explored advancements in smart city frameworks, sustainable master planning, and the integration of next-generation transportation networks. The panel underscored the critical role of infrastructure as the backbone of Saudi Arabia’s Vision 2030, showcasing how cutting-edge engineering, digital systems, and sustainability are redefining the way cities are built and experienced.

Innovation Director, ROSHN Group

Ghadeer Atallah

Cultural Assets Development Associate Director, Diriyah Company

Lama Al Kharboush Associate Director, Aedas

Vibha Mehta

Moderator Editor in chief of Construction, Business News ME and Logistics News ME

#DESIGNKSA AWARDS

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PANEL 4

Ben Corrigan

Founder & Managing Director, Bluehaus

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Stacy Stewart

Regional Director – Middle East & Africa, Millkerknoll

Nermeen Zeineddine Head of Design, INC KSA

Nick Roemer

Director of Design (UAE), STUDIOMINT Design Group

Leila Al Suhaimi

Regional Sustainability Head, Retal Urban Development Company

Mina Vucic

Moderator Director of Production and Multimedia, Entrepreneur Middle East design-middleeast.com

Beyond Aesthetics: The Science of Workspace Design in Saudi Arabia

he “Beyond Aesthetics” panel delved into the evolving science of workspace design in Saudi Arabia, moving past surface-level aesthetics to focus on the deeper elements that influence productivity, well-being, and innovation. As the Kingdom redefines its professional environments in line with Vision 2030, the discussion highlighted how ergonomics, smart lighting, advanced acoustics, sustainable flooring solutions, and cutting-edge printing technology are shaping the future of the modern office. Panellists explored how thoughtful design, backed by research and technology, plays a key role in enhancing employee performance, fostering collaboration, and creating adaptable workspaces that reflect the changing needs of today’s workforce.

ARCHITECTURE LEADERS AWARDS 2025

JUNE AL HABTOOR CITY, DUBAI

25 2025

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42 #DesignKSAAwards

KSA AWARDS

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A PR I L - M AY 2025

2025

Kingdom of Design Glory: Celebrating Excellence Design Middle East Awards KSA 2025 honours the visionaries driving innovation and excellence in design PHOTOGRAPHY JOEL AMPARO & EDUARDO BUENAGUA

he Kingdom of Saudi Arabia is undergoing a remarkable transformation — a reimagining of its built environment that reflects a bold national vision. At the heart of this evolution is Vision 2030, a dynamic framework shaping the future of architecture and design, fostering cultural pride, and fuelling economic diversification.

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As the skyline evolves and iconic projects come to life, Design Middle East Awards KSA 2025 celebrated the exceptional minds driving this progress — the architects, designers, and firms whose work is not only redefining Saudi Arabia, but also capturing the world’s imagination. The event was held on April 15, 2025 at Voco Riyadh. Here are the winning highlights from this grand celebration.

43 Landscape Project of the Year | THE VERO STUDIO Hotel Project of the Year | DESIGN WORLDWIDE PARTNERSHIP (DWP) Lighting Project of the Year | CAFFEINE LAB BY STUDIO A Best Future Project | AQUARABIA – DEWAN ARCHITECTS & ENGINEERS Innovation in Design Award | MIMAR ARCHITECTURE + ENGINEERING Sustainable Project of the Year | GRAPHITE Retail Project of the Year | AMAQ INTERIORS Design & Build Project of the Year | OMRANIA Residential Project of the Year | DSA ARCHITECTS INTERNATIONAL Mixed-Use Project of the Year | DLR GROUP Wellness Project of the Year | BRAND CREATIVE LLC Restaurant Design of the Year | BLUEHAUS Commercial Project of the Year | HAVELOCK ONE INTERIORS Workplace of the year | ATKINSRÉALIS Consultant of the Year | KEO INTERNATIONAL CONSULTANTS Interior Design Firm of the Year | ID WORKS Boutique Firm of the Year | DAR IWAN Fit-Out Firm of the Year | INC KSA Digital Design Excellence | ATKINSRÉALIS Architecture Firm Of The Year | OMRANIA Breakthrough Architect of the Year | HUSSAIN SALEH, DLR GROUP Emerging Interior Designer of the Year | MALAK HAMZA, AAID – ALLEN ARCHITECTURE INTERIORS DESIGN Interior Designer of the Year | ANNA RITA PETRUNGARO, OMRANIA Fit-Out Leader of the Year | ANDREW MULLIGAN, INC KSA Woman Icon of the Year | RASHA AL-TEKREETI, WARÛ Architect of the Year | LAMA AL-KHARBOUSH, AEDAS CEO of the Year | MOHAMMAD ASHA, ID WORKS

RABIH NAJM, MANAGING DIRECTOR AT BNC PUBLISHING, welcomed the audience at the third annual Design Middle East Awards KSA 2025, held at Voco Riyadh on April 15.

All Cheers for the Winners of the Design Middle East Awards KSA 2025

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Workplace of the year

DESIGN MIDDLE EAST

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ATKINSRÉALIS

inner of the Workplace of the Year award, AtkinsRéalis stands out for its steadfast commitment to nurturing a culture grounded in equality, diversity, and inclusion. At the heart of the organization lies a deep understanding that fostering a workplace where every individual feels genuinely valued and empowered is not just a moral ideal—but a strategic driver of success. By championing an environment of belonging, AtkinsRéalis enables its people to thrive and reach their fullest potential, reinforcing the company’s position as a progressive and purpose-driven employer.

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Consultant of the Year

KEO INTERNATIONAL CONSULTANTS

A PR I L - M AY 2025

itself as a trusted partner in delivering high-impact projects across the region. The firm employs approximately 2,500 professionals in the Middle East, including a significant presence of 600 team members in Saudi Arabia and an additional 100 internationally, underscoring its expansive reach and regional influence.

DESIGN MIDDLE EAST

inner of the Consultant of the Year award, KEO International Consultants is a leading multi-disciplinary firm headquartered in Kuwait, with a strong footprint across the Middle East. With active operations in the UAE, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain, KEO has firmly established

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Interior Design Firm of the Year

ID WORKS

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inner of the Interior Design Firm of the Year award, ID Works has quickly become a standout in the region, known for blending design excellence with functionality. In 2025–2024, the firm successfully designed and delivered over 35,000 sqm of interior space across multiple sectors, including flagship offices

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and luxury residences. Each project reflects the firm’s creative strength, strategic vision, and commitment to purpose-driven design—elevating how people work, live, and interact. With a reputation for innovation, precision, and delivering ahead of schedule, ID Works continues to set new benchmarks in the industry.

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Boutique Firm of the Year

DESIGN MIDDLE EAST

A PR I L - M AY 2025

DAR IWAN

ar Iwan, winner of the Boutique Firm of the Year award, has carved a niche for itself with its tailored and innovative approach to landscape design. Operating under the name Concepts for over 15 years, the firm has successfully delivered more than 100 projects across residential, commercial, and industrial sectors. Their expertise spans hardscapes, softscapes, irrigation, lighting,

and landscape maintenance. With a dedicated team of professionals, Dar Iwan manages every stage—from concept development to execution—while maintaining close collaboration with clients to ensure sustainable and economically viable outcomes. Known for transforming visions into reality, the firm brings a modern, self-sustained design ethos to every project.

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Fit-Out Firm of the Year

DESIGN MIDDLE EAST

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INC KSA

inner of the Best Fit-Out Firm of the Year 2025, INC KSA stands out as a global leader in fit-out services, with a strong presence across the Middle East and Africa. With operations in the UAE, Saudi Arabia, South Africa, and 20 additional countries, INC offers clients unmatched consistency and confidence in project delivery. The firm has successfully supported global brands across Life Sciences, Law, Technology, FMCG, and Management Consultancy sectors. What truly sets INC apart is its dual commitment—to excellence in project execution and to the well-being of its team. Through initiatives like internal promotions, upskilling, mentoring, and workplace wellness, INC fosters a thriving culture that fuels both employee growth and client satisfaction.

/ H I G H LY C O M M E N D E D / A L E C F I TO U T

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Digital Design Excellence

ATKINSRÉALIS

inner of the Digital Design Excellence award, AtkinsRéalis is leading the charge in redefining engineering through innovation. By integrating real-time collaboration and data sharing across continents, the firm breaks traditional barriers. Machine Learning and Generative AI tools are used to enhance

workflows and boost design precision. A centralised digital hub empowers global teams with data-driven insights for seamless delivery. Their spatial CDE GIS solution sets a benchmark for future urban development. Through automation, reality capture, and smart tools, AtkinsRéalis is building a digitally integrated future.

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Architecture Firm of The Year

OMRANIA

DESIGN MIDDLE EAST

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mrania won the Architecture Firm of the Year. Omrania has been a transformative force in the built environment for over 50 years. With a legacy rooted in design excellence, the firm—now part of the Egis Group—has delivered landmark projects across the Middle East, North Africa, and Europe. From iconic urban centers to sustainable, human-centric

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environments, Omrania continues to shape cities with architecture that seamlessly integrates form, function, and engineering innovation. Their work reflects a deep respect for cultural context and a forward-thinking approach to urban development, ensuring each project leaves a lasting impact.

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LANDSCAPE PROJECT OF THE YEAR

Triple Bay Marina Village AMAALA

DESIGN MIDDLE EAST

A PR I L - M AY 2025

/THE VERO STUDIO

riple Bay Marina Village AMAALA, designed by The Vero Studio in collaboration with Red Sea Global and lead consultant Foster + Partners, sets a new standard for coastal luxury and wellness. The design offers guests a holistic sense of well-being, seamlessly blending luxury with nature to create an enriching environment. With a sustainable approach at its core, the project integrates advanced technological systems that foster harmony between modern amenities and the pristine natural surroundings. Triple Bay Marina not only offers a serene retreat but also supports a vibrant, thriving community, solidifying its place as a benchmark in sustainable, luxury developments.

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HOTEL PROJECT OF THE YEAR

Carlton Al Moaibed Hotel

/DESIGN WORLDWIDE PARTNERSHIP (DWP)

otel Project of the Year was awarded to Design Worldwide Partnership (dwp) for their outstanding work on the Carlton Al Moaibed Hotel. The design thoughtfully celebrates local culture while maintaining a universal appeal. The team has seamlessly woven cultural elements into every detail — from materials and textures to curated artworks and décor — allowing guests to feel a deep and meaningful connection to the destination. This narrative is intricately embedded into the architecture and interiors, offering an authentic and immersive sense of place.

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LIGHTING PROJECT OF THE YEAR

Caffeine Lab /STUDIO A

* The award was accepted by a team member on behalf of the winner.

DESIGN MIDDLE EAST

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ighting Project of the Year went to Caffeine Lab by Studio A. From the beginning, the lighting design prioritised warmth and comfort, aiming to create a welcoming glow without dimming the atmosphere. Guests are greeted by a striking olive tree under a double-height foyer, highlighted by decorative pendants and adjustable projectors. Inside, a rammed-earth bar is softly lit with indirect cove lighting and sculptural pendants, while custom-mounted projectors provide focused lighting for each table. A linear light emphasizes the rich textures of the bar’s rammed-earth construction, blending aesthetics with function throughout.

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BEST FUTURE PROJECT

Aquarabia

/DEWAN ARCHITECTS + ENGINEERS

est Future Project was awarded to Aquarabia by Dewan Architects + Engineers, who serve as the lead design consultant for this visionary development. Drawing inspiration from Saudi Arabia’s rich natural landscapes and native wildlife, the park is designed around nine themed districts, including highlights such as Camel Rock, The Den, The Herding Grounds, and Arabian Peak. Each zone offers immersive storytelling and interactive experiences, blending entertainment with cultural and environmental education. Aquarabia promises to be a groundbreaking destination that celebrates the Kingdom’s heritage while redefining the theme park experience.

#DESIGNKSA AWARDS

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INNOVATION IN DESIGN AWARD

Dhahran Expo Convention Center /MIMAR ARCHITECTURE + ENGINEERING

DESIGN MIDDLE EAST

A PR I L - M AY 2025

nnovation in Design Award was presented to the Dhahran Expo Convention Center by Mimar Architecture + Engineering. Located in the heart of Al Khobar, this architectural marvel redefines the convention experience by seamlessly merging commerce, culture, and community. More than just a venue, the center stands as a beacon of intellectual exchange and civic pride, symbolizing Saudi Arabia’s bold aspirations under Vision 2030. With its striking presence and thoughtful design, it has quickly become an iconic landmark that reflects the Kingdom’s forwardthinking spirit.

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SUSTAINABLE PROJECT OF THE YEAR

Amaala Staff Village SCHOOL/GRAPHITE

ustainable Project of the Year was awarded to the Amaala Staff Village School by Graphite. Every design element of the campus has been thoughtfully crafted to minimize environmental impact—integrating passive cooling strategies, renewable energy solutions, and locally sourced materials. These choices not only enhance operational efficiency but significantly reduce the school's carbon footprint. Beyond offering a top-tier educational experience, the school stands as a benchmark for eco-conscious development within one of the world’s most ambitious regenerative tourism destinations.

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RETAIL PROJECT OF THE YEAR

Arc’ De Sol /AMAQ INTERIORS

DESIGN MIDDLE EAST

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etail Project of the Year was awarded to Arc’ De Sol by AMAQ Interiors. This exceptional retail space merges design sophistication with immersive customer experiences. AMAQ Interiors has thoughtfully curated every detail to reflect elegance, functionality, and brand storytelling. The layout, material palette, and lighting come together to create an inviting atmosphere that not only enhances the shopping experience but also reinforces the brand's identity. Arc’ De Sol stands out as a benchmark in retail design, blending commercial appeal with aesthetic innovation.

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DESIGN & BUILD PROJECT OF THE YEAR

Arriyadh Western Metro Station project /OMRANIA

esign & Build Project of the Year was awarded to the Arriyadh Western Metro Station project by Omrania. More than a transportation hub, the station is a transformative urban landmark that seamlessly integrates transit, commerce, and culture. Omrania’s visionary design reimagines public space, blending cutting-edge infrastructure with Riyadh’s cultural and environmental identity. The project sets a new global benchmark for intermodal transit facilities, enhancing connectivity while enriching the urban experience.

#DESIGNKSA AWARDS

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RESIDENTIAL PROJECT OF THE YEAR

LiveIn Liwan

/DSA ARCHITECTS INTERNATIONAL

DESIGN MIDDLE EAST

A PR I L - M AY 2025

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esidential Project of the Year was awarded to LiveIn Liwan by DSA Architects International, a project that redefines contemporary living through thoughtful design and community-focussed planning. Designed to offer a harmonious balance between lifestyle, functionality, and aesthetic appeal, LiveIn Liwan combines modern architecture with comfortable living spaces tailored to the needs of today’s residents. With a focus on accessibility, convenience, and a strong sense of place, the development reflects DSA Architects International’s commitment to creating vibrant residential communities that enrich the urban fabric.

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MIXED-USE PROJECT OF THE YEAR

Madinah Gate /DLR GROUP

adinah Gate by DLR Group was named the Mixed-Use Project of the Year, a recognition that celebrates its transformative impact on one of the world’s most sacred destinations. Strategically located near the Haramain High-Speed Rail station, the development serves as a pivotal transit-oriented hub, seamlessly connecting Madinah to Mecca, Jeddah, and beyond. Designed to accommodate millions of pilgrims, residents, and visitors each year, Madinah Gate enhances urban mobility while elevating the spiritual and cultural experience of those arriving in the holy city.

#DESIGNKSA AWARDS

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WELLNESS PROJECT OF THE YEARYEAR

Supernova /BRAND CREATIVE

DESIGN MIDDLE EAST

A PR I L - M AY 2025

upernova by Brand Creative was awarded Wellness Project of the Year, thanks to its creative rebranding inspired by the beauty and mystery of supernovas. Designed by the in-house graphics team, the new identity feels both otherworldly and grounded, with a look that is bold yet easy to remember. The spa and salon reflect the uniqueness of each cosmic explosion through vibrant colours and intricate styles. Inside, textured wall panels, an onyx reception desk, and terrazzo floors bring the feeling of space to life, with surfaces that catch light differently each time— making every visit feel special and new.

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RESTAURANT DESIGN OF THE YEAR

Sushisamba /BLUEHAUS

ushisamba Riyadh, the winner of the Restaurant Design of the Year award, is a striking 16,750sqft culinary landmark nestled in the heart of the King Abdullah Financial District (KAFD). From its dynamic open kitchens and robata grill to its exclusive mezzanine level and iconic orange tree centerpiece, every detail is curated for impact. The dramatic floating disc chandeliers and bold architectural elements not only elevate the ambiance but also mark Sushisamba’s vibrant debut in Saudi Arabia. Bluehaus delivered full design services, including complex MEP coordination, fire safety, and signage—ensuring design integrity and functionality across all touchpoints.

#DESIGNKSA AWARDS

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COMMERCIAL PROJECT OF THE YEAR

Bank Albilad/HAVELOCK ONE INTERIORS

DESIGN MIDDLE EAST

A PR I L - M AY 2025

he winner of the Commercial Project of the Year award, Bank Albilad by Havelock One Interiors, stands out for its meticulous attention to detail and the seamless integration of premium materials that elevate the overall space. Rich walnut wood, handpicked varieties of marble, silk carpets, and custom acrylic LED signage come together to craft a luxurious yet inviting environment. At the heart of the design is a striking nickel-plated chandelier with removable glass lenses, serving as a bold focal point. Complementing this are leather-paneled doors, custom-built counters, and warm wooden wall cladding—all manufactured in-house by Havelock One. These bespoke joinery features not only unified the aesthetic but also became defining elements that left a memorable impression on the client.

/ H I G H LY C O M M E N D E D / P U B L I C I N V E S T M E N T F U N D ( P I F ) C O - B U I L D E R - B L U E H A U S

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#DESIGNKSA AWARDS

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BREAKTHROUGH ARCHITECT OF THE YEAR

HUSSAIN SALEH /DLR GROUP

ussain Saleh, Breakthrough Architect of the Year, has quickly distinguished himself with six years of experience in humancentric, context-driven design. His career began at BEAD Architects & Engineers, where he contributed to residential projects and competitions like the Abrahamic House. At DLR

Group, he advanced to senior roles, collaborating on hospitality and mixed-use developments. Hussain’s design philosophy emphasizes functionality, aesthetics, and cultural identity. Key projects include The Point, Abha, and Corniche Tower, Jeddah. His work skillfully blends modernity with tradition, creating impactful, user-focussed spaces.

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* The award was accepted by a team member on behalf of the winner.

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EMERGING INTERIOR DESIGNER OF THE YEAR

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MALAK HAMZA /ALLEN ARCHITECTURE INTERIORS DESIGN (AAID)

DESIGN MIDDLE EAST

alak Hamza, the winner of the Emerging Interior Designer of the Year award, has proven her expertise across several prestigious projects in the last 12 months. Notable contributions include the YAS Hotels Refurbishment in Abu Dhabi, and her first completed project, SURJ SIC at KAFD in Riyadh, where she gained invaluable mentorship from Regina. Malak also worked on VCM at KAFD, Riyadh, where she pushed creative boundaries with innovative concepts. Her involvement in key projects like HSA in DIFC, Golf Saudi (Concept) in Riyadh, and Qiddiya Laysen Valley, as well as Qiddiya, DQ, has showcased her ability to shape impactful interior designs from concept to execution.

* The award was accepted by a team member on behalf of the winner.

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INTERIOR DESIGNER OF THE YEAR

ANNA RITA PETRUNGARO / OMRANIA

/ H I G H LY C O M M E N D E D / VEENA KANCHAN, VS DESIGN STUDIO

DESIGN MIDDLE EAST

A PR I L - M AY 2025

nna Rita Petrungaro was awarded the Interior Designer of the Year award. She consistently demonstrates a profound respect for local culture and architectural history in all her projects. Her rare ability to blend art, architecture, and technical precision enables her to create spaces that enhance the quality of life and foster meaningful human interaction. With a strong focus on sustainability and cultural identity, Anna’s leadership is both inspiring and hands-on, guiding her team through meticulous design processes that ensure exceptional outcomes. Her work, including a confidential Museum project dedicated to oil art, exemplifies her commitment to excellence and innovation. Passionate about contributing to Saudi Vision 2030, her designs bridge the gap between public and private spaces, enriching communities and creating lasting social impact.

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FIT-OUT LEADER OF THE YEAR

ANDREW MULLIGAN /INC GROUP

DESIGN MIDDLE EAST

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ndrew Mulligan was awarded Fit-Out Leader of the Year. He has been a transformative force at INC KSA since becoming General Manager in February 2022, now serving as Managing Director. Under his leadership, the company has experienced remarkable growth, more than doubling its operations and delivering over 60 projects, including 24 in 2024 alone, spanning 600,000sqft. Andrew’s dedication to excellence is evident in his work with global giants like Google, Pfizer, and Visa, creating dynamic workplaces that meet the highest standards. His focus on building lasting client relationships, along with his commitment to nurturing his team and driving CSR initiatives, reflects his passion for both exceptional results and positive workplace culture.

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WOMAN ICON OF THE YEAR

RASHA AL-TEKREETI /WARÛ

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asha Al-Tekreeti, awarded Woman Icon of the Year, has crafted a remarkable journey rooted in her nomadic childhood and deep connection to her Iraqi heritage. Before founding her award-winning design studio, Warû, Rasha’s experiences of constantly adapting to new cities shaped her understanding of space, identity, and human behavior. Warû, named after

design-middleeast.com

the ancient Akkadian word meaning "to guide," is not just a design studio but a movement that reflects Rasha’s philosophy of intuitive, untamed design deeply connected to human experience. Prioritizing emotion, interaction, and psychology, Rasha’s work transforms spaces, making them functional, meaningful, and transformative, creating environments that foster connection and enrich lives.

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ARCHITECT OF THE YEAR

LAMA AL-KHARBOUSH /AEDAS

A PR I L - M AY 2025

reflects her commitment to pushing boundaries and finding opportunities to shine, ensuring that her work resonates for years to come. Her ability to blend creativity with functionality allows her to create spaces that are not only aesthetically compelling but also deeply meaningful. With each project, Lama continues to elevate the architectural landscape and inspire the next generation of designers.

DESIGN MIDDLE EAST

ama Al-Kharboush, named Architect of the Year, is a visionary leader in the architectural field, with a clear aspiration to leave a lasting impact on the world of architecture. Driven by a passion for challenging projects, she seeks to demonstrate her unique design approach while contributing to the progress and innovation of the industry. Lama’s dedication to continuous growth and improvement

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KSA AWARDS

2025

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CEO OF THE YEAR

MOHAMMAD ASHA /ID WORKS

M DESIGN MIDDLE EAST

A PR I L - M AY 2025

ohammad Asha, awarded CEO of the Year, has redefined leadership in the interior design and fit-out industry with his bold vision and strategic execution. As the CEO of ID Works, Asha has driven exceptional growth, expanding the team from 80 employees in one location to 200 professionals across three, resulting in a remarkable 250% year-onyear growth rate. This rapid expansion has significantly

design-middleeast.com

enhanced the company’s operational capacity and delivery capabilities. Under his guidance, ID Works completed several high-profile projects ahead of schedule in 2024–2025, exceeding client expectations and further cementing the firm’s reputation for speed, quality, and reliability. Asha’s leadership has not only accelerated the company’s growth but also reshaped the competitive landscape, positioning ID Works as one of the region’s most respected firms.

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74 Technology

LG PuriCare Aero Furniture

Style Meets Clean Air

LG Unveils a perfect blend of style and function with its latest air purification innovation.

DESIGN MIDDLE EAST

A PR I L - M AY 2025

Blending cutting-edge air purification with elegant, award-winning design, the LG PuriCare Aero Furniture debuts in the UAE, offering style, convenience, and a breath of fresh air for modern living spaces.

design-middleeast.com

inding the perfect air purification solution — without compromising on noise or design — has never been easier. The LG PuriCare Aero Furniture, LG’s solution, has officially launched in the UAE and this is why you must try it. The LG PuriCare Aero Furniture redefines home innovation by merging the practicality of advanced appliances with the elegance of modern furniture design. This fusion ensures that it enhances both the air quality and the overall aesthetic of any living space. Available in an exclusive Cream White colour at LG retail stores across the UAE, it seamlessly complements any home decor. These exceptional features establish it as the unrivalled leader in its league. The key highlights are:

Dual purpose design

The Aero Furniture by LG is not just an air purifier; it’s a carefully designed piece of furniture that effortlessly integrates into your living space. Unlike traditional air purifiers, which are often bulky and noisy, LG has taken a different approach with the PuriCare Aero Furniture. Its elegant, contemporary design enhances your interior decor, offering both practicality and style. By combining cutting-edge technology with aesthetic appeal, Aero Furniture creates a smarter, more sophisticated living environment, elevating your home with both function and flair. Its compact size ensures it fits effortlessly into most spaces. Advanced Air Purification

Equipped with a 360° HEPA filter, it delivers comprehensive air purification, removing 99.9% of airborne bacteria and ultrafine dust particles as small as 0.01 microns. The system’s verified purifying power ensures your home

LG PuriCare Aero Furniture has officially launched in the UAE.

breathes cleaner air. Additionally, the innovative UVnano™ Technology eradicates 99.99% of bacteria from the fan blades, further enhancing the air quality in your home. With its 360-degree air purification, the LG PuriCare Aero Furniture guarantees that every corner of your space enjoys fresh, clean air. Moreover, The LG PuriCare Aero Furniture operates at an incredibly low noise level of just 21dB, quieter than a library, ensuring a peaceful environment. Mood lighting & Wireless Charging

In addition to its air-purifying capabilities, it features mood lighting that lets you effortlessly set the ambiance in your home with just the touch of a button or via the LG ThinQ app. But that’s not all – the tabletop also serves as a convenient wireless charging station, allowing you to charge your devices cable-free. Simply place your phone or device on top, and let it charge while you go about your day. This innovative piece of furniture not only improves air quality but also enhances your daily convenience with its thoughtful, multi-functional design.

E-COMMERCE IN TODAY’S WORLD HAS BECOME AN INTEGRAL PART OF THE MODERN BUSINESS LANDSCAPE. ITS CONVENIENCE, GLOBAL REACH, AND TRANSFORMATIVE IMPACT MAKE IT A SIGNIFICANT FORCE SHAPING THE WAY WE SHOP AND DO BUSINESS TODAY.

DESIGN MIDDLE EAST

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Smart control with ThinQ app

All of this is complemented by the LG ThinQ app, which allows users to control the air purifier from anywhere through its built-in WiFi capabilities. With just a few taps on your smartphone, you can easily adjust settings, set timers to fit your schedule, and even control the mood lighting to create the perfect ambiance — bringing convenience and smart living right to your fingertips. The LG PuriCare Aero Furniture stands out as a stylish centerpiece that enhances a smart, modern lifestyle. Its dual-purpose design elevates the functionality of furniture, while added features like customizable mood lighting, wireless charging, and sleep mode make it a versatile and convenient addition to any home. The LG ThinQ app further enhances the smart living experience, offering seamless control over settings, timers, and lighting, all from the convenience of your smartphone. Available in the stylish Cream White colour, the LG PuriCare Aero Furniture is priced at AED1,949 and can be purchased online or at LG retail store partners. Download the ThinQ app to explore the full potential of Aero Furniture.

design-middleeast.com

76 Event Roundup

A PR I L - M AY 2025

Sonia Wedell-Castellano, Global Director of DOMOTEX

DESIGN MIDDLE EAST

Domotex 2025

Leading Flooring Innovation DOMOTEX Middle East 2025 successfully concluded at the Dubai World Trade Centre, with Sonia Wedell-Castellano, Global Director of DOMOTEX, highlighting the event’s role as a premier platform for innovation, craftsmanship, and global collaboration in the flooring industry.

hat were your key ambitions for DOMOTEX Middle East 2025? The 2024 edition reaffirmed the Middle East’s growing importance within the global flooring industry. For 2025, the aim was to build on that momentum by encouraging broader international participation, enhancing buyer engagement, and offering more tailored opportunities for exhibitors. While the industry continued to evolve rapidly, the focus remained on making DOMOTEX Middle East a valuable meeting point for professionals to exchange insights, explore trends, and discover business opportunities.

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How do you see Dubai's role evolving as a global hub for the flooring industry, and how does DOMOTEX contribute to this growth? Dubai’s strategic location, world-class infrastructure, and thriving construction and design sectors have positioned it as a key player in the global flooring industry. DOMOTEX Middle East plays a crucial role in this evolution by serving as the bridge between international flooring manufacturers and the region’s fast-growing market. The event not only fosters trade but also sets the stage for industry-defining trends, making Dubai an essential destination for flooring professionals worldwide.

With an expanded focus on handmade carpets and bespoke products, what emerging trends in flooring design are you most excited about? The flooring industry is witnessing a strong shift toward craftsmanship and personalization. Handmade carpets are gaining popularity, blending traditional artistry with contemporary aesthetics. Bespoke flooring solutions—offering customised textures, patterns, and sustainable materials—are also in high demand, particularly in highend residential and commercial spaces. DOMOTEX Middle East 2025 will spotlight these trends, giving visitors firsthand access to the future of flooring design.

Sustainability is a major focus in the region. How is DOMOTEX Middle East 2025 addressed the demand for eco-friendly flooring solutions? Sustainability became a business imperative, and flooring manufacturers responded with innovative solutions. DOMOTEX Middle East 2025 showcased exhibitors leading the way in sustainable design, from flooring made with recycled materials to energy-efficient manufacturing techniques. As industry regulations and consumer demand for eco-friendly products continued to grow, the event played a key role in driving conversations around responsible sourcing and long-term sustainability strategies. The flooring and carpet market in the Middle East is projected to reach USD 21.52 billion by 2033. What factors do you think are driving this growth? The region’s booming construction and real estate sectors—especially in the UAE, Saudi Arabia, and Qatar—are driving demand for high-quality flooring. The hospitality and retail industries are also expanding, requiring flooring solutions that combine luxury with durability. Additionally, growing interest in customization, sustainability, and smart flooring technologies is shaping market trends. DOMOTEX Middle East is at the forefront of this growth, providing a platform for global brands to connect with key buyers and decision-makers in the region.

Sustainability was also a key focus, with exhibitors showcasing a range of innovative solutions designed to reduce environmental impact, promote circularity and align with the growing demand for eco-conscious materials in flooring design.

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78 Event Roundup

How is DOMOTEX Middle East catering to the specific needs of industries like retail and hospitality, which demand both luxury and durability? Retail and hospitality environments required flooring that enhanced aesthetics while ensuring longevity and performance. DOMOTEX Middle East 2025 featured a wide range of innovative flooring solutions tailored to these sectors, including high-performance carpets, luxury tiles, and sustainable materials designed for high-traffic spaces. By bringing together global suppliers and industry professionals, the event provided direct access to the latest trends and technologies shaping the future of flooring in these key markets. What new features or programs were introduced in the 2025 edition? DOMOTEX Middle East 2025 further strengthened its position as the region’s leading international platform for flooring and carpets. Attendees experienced a showcase of handmade carpets, bespoke flooring, and next-generation materials designed for diverse industries. The exhibition provided a highly interactive experience, allowing exhibitors and buyers to explore innovations, engage in direct business discussions, and discover emerging market opportunities. With an increasing number of international exhibitors and visitors, how do you ensure DOMOTEX Middle East remains a must-attend event for industry leaders? As the premier trade platform for flooring and carpets in the Middle East, DOMOTEX Middle East attracts top-tier manufacturers, designers, and buyers from across the globe. The event’s continued success lies in its ability to facilitate direct business connections, showcase groundbreaking

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The success of DOMOTEX Middle East 2025 reflects not only the vibrancy of the global flooring market but also Dubai's pivotal role as a centre for international business and design.

Visitors were drawn to rare and largeformat silk pieces that reflected the skill and tradition of master weavers alongside notable technical advancements that pushed the boundaries of artisanal production.

innovations, and provide industry leaders with strategic insights into market trends. By fostering a high-caliber business environment, DOMOTEX Middle East ensures that exhibitors and visitors alike find valuable opportunities to grow and succeed in the region. How does the success of DOMOTEX Middle East 2025 reflect Dubai's role in the global flooring market, and what excitement does it bring for DOMOTEX Hannover? The success of DOMOTEX Middle East 2025 reflects not only the vibrancy of the global flooring market but also Dubai's pivotal role as a centre for international business and design. This platform has enabled meaningful connections, inspired new ideas, and celebrated the craftsmanship and innovation that continue to drive our industry forward. We are excited to carry this momentum into DOMOTEX Hannover, where the global flooring community will once again come together to shape the future of the sector. How do you envision DOMOTEX Middle East evolving over the next five years? Our primary focus right now is on delivering an exceptional trade fair experience this year. DOMOTEX Middle East 2025 offers a valuable opportunity for us to engage directly with industry stakeholders, understand their evolving needs, and gather feedback. These conversations will help guide our next steps and ensure we continue to serve the region’s flooring and carpet sector in the best possible way.

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Innovation Meets Design

COLOUR STORY

DYSON'S

Amelia Ayerst, CMF Design Manager at Dyson

AMELIA AYERST,

CMF Design Manager at Dyson, shares insights into the brand’s approach to colour, materials, and finishes. From inspiration drawn from nature and engineering to the influence of Dyson’s discontinued electric vehicle project, discover how Dyson transforms technology into a statement of style and innovation. #DESIGNMEAWARDS

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80 Talking Point

hat inspired Dyson to focus on limited edition colours for its haircare technologies? The colours, materials, and finishes used on our products are designed to celebrate functionality, whilst elevating the technology within. Haircare specifically is an intimate, daily ritual, and our goal is to ensure that Dyson products not only perform exceptionally but also feel unique and tailored to users' lifestyles. By offering distinctive colour options, users own a product that feels bespoke and exclusive. It’s about transforming technology into a statement piece — functional yet beautiful — allowing users to celebrate individuality in their haircare routines.

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How does the design team decide which colours make the final selection for a product launch? Dyson products are more than just appliances—they are statement pieces that blend cutting-edge technology with sleek, modern design. From their minimalist aesthetics to their innovative engineering, each product is crafted. The team creates colour palettes that complement the function and form of the machine. To help simplify a machine’s complexity, for example we use colour to highlight the technology and draw attention to where you typically interact with the machine e.g. in the special-edition strawberry bronze devices, the buttons are a nod toward uncut sapphires, giving contrast to the pink and highlighting airflow or temperature options. technology The look and feel of a Dyson machine can also be deliberately evocative. In line with our performance-based engineering approach, we choose materials, finishes, and textures often associated with heavy engineering, industrial facilities, aeronautics, and architectural infrastructure. The way we use colour,

materials, and finishes helps ensure our machines reflect the highest possible standards of engineering with the lowest possible tolerances. Can you share more about the influence of Dyson’s discontinued electric vehicle project on the Prussian Blue and Rich Copper colourway? The Prussian Blue and Rich Copper exclusive colourway was inspired by Dyson’s Automotive project. A copper accent was paired with the dark blue base colour chosen for the car’s interior, drawing inspiration from the tones seen in precious metals. The colour combination was first put together by the design team, as they sought to break away from the various shades of black that are frequently used in the automotive industry. By challenging the look, feel and form of our technology, we can visually reflect that the pioneering technology inside is also different. We had to pause the electric vehicle project, but the colourways still hold a special place in James’ heart, which is why you can see their influence across our hair care devices. How do unconventional inspirations shape the creative process for new colour choices? The design of Dyson products is top-notch, which is why the selection of colours and finishes is equally important. Every detail contributes to creating a statement piece that seamlessly blends aesthetics with innovation. The research and development of these colours and finishes mirror the intricate engineering and testing processes that shape all Dyson products. We push our design teams to explore inspirations beyond traditional palettes, drawing from nature, everyday objects, and unexpected sources to create colours that evoke emotion and capture attention. For example, the strawberry bronze range was a result of the team visiting the Dyson Farming sites nestled deep in the British countryside to explore the pigments of the high-quality, nutritious ingredients that are grown there, and the Dyson strawberry stood out. Exploratory work commenced as

the team investigated how the natural dye from strawberries interacts with various materials, allowing the discovery of an array of different shades and tones. The final chosen pigment was the result of this exploration. From a single strawberry came a magnitude of hues, all brought together to create a complex shade of pink, tinged with hints of red, peach, and orange – creating a unique and striking finish. What role does cultural significance play in selecting limited edition colours for global markets? We recognise the profound impact of colour and its ability to shape perceptions and experiences. Our teams conduct extensive research and collaborate with regional experts to ensure that every color choice aligns seamlessly with local traditions, aesthetics, and preferences. By integrating cultural insights into our design process, we create products and spaces that not only look beautiful but also feel meaningful and authentic to the communities they serve. We unveiled our Red Velvet and Gold range recently, celebrating both Lunar New Year and Valentine’s Day. Red symbolises luck, prosperity, and love, making it a popular choice during festive seasons. Luxe shades of gold were incorporated as they represent success and in Cantonese, ‘mandarin - 柑’ and ‘gold - 金’ sound similar. This approach allows us to connect with diverse audiences authentically, enhancing the appeal of our machines while celebrating global cultures. How important is staying on-trend versus creating timeless designs when choosing colourways? Trends may be fleeting, but functionality and user experience endure. That’s why we prioritise tactile solutions that address real-life challenges people encounter with everyday products. Through extensive research, cutting-edge technology, and continuous innovation, we refine and enhance designs to improve usability and performance. Our goal is to create timeless designs that go beyond

aesthetics—products that remain relevant, intuitive, and desirable for years to come. Could you describe the testing process for a new colour to ensure it aligns with Dyson’s brand identity? The testing process for new colours at Dyson is rigorous. We draw inspiration from a wide range of sources, from heavy engineering, industrial facilities, aeronautics, and architectural infrastructure, to elements like nature and everyday objects. Alongside this, we consider cultural insights and consumer preferences to ensure that chosen colours resonate with audiences. The selected colours are tested on various materials and factors like finish, texture, and sheen are also evaluated. Durability tests are conducted and colours are subjected to wear-and-tear simulations, UV exposure, and heat resistance tests to ensure they retain their vibrancy and appeal over time,

even with regular use. Prototypes in the new colour are shared with select focus groups representing our target audience. Feedback on emotional resonance, appeal, and brand alignment is gathered and refined. By following this meticulous process, Dyson ensures every new colour embodies the innovation and quality synonymous with our brand, creating products that are as visually iconic as they are technologically advanced. How often does Dyson refresh its colour palette for haircare technologies, and why? The limited-edition colourways are designed to reflect current consumer preferences and seasonal sentiments and there are no set number of refreshes a year. However, during the year-end gifting season, we typically introduce a new colour to evoke celebration and joy, and to enhance the appeal of our beauty range as thoughtful gifts.

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NEW SHAPES OF HOSPITALITY

What challenges arise when translating unique inspirations into actual product colours? We face challenges when it comes to material compatibility. Inspirations like natural objects or textures, such as strawberries or velvet, may not directly translate to the materials used in Dyson products. Achieving the same vibrancy, depth, or subtle gradients on materials like metal or plastic can be technically challenging. Likewise, we have to ensure longevity, so the chosen colour must withstand wear and tear, UV exposure, and regular handling without fading or losing its appeal. Developing pigments and finishes that meet these requirements while staying true to the inspiration requires extensive testing, which is why we meticulously test every colour to not only reflect its inspiration but also uphold Dyson’s commitment to quality and excellence.

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82 Pick of the Month

CRAFTED.

Chic.

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Conscious.

OMBAI, Dubai’s go-to destination for handcrafted furniture and décor, unveils a new collection in collaboration with Sungai Design. This range blends sustainability with style—featuring Indonesian solid teak wood and striking pieces made from plastic waste recovered from local waterways. By transforming waste into contemporary furniture, OMBAI and Sungai Design deliver purpose-driven design for today’s conscious consumers. The collection reflects Dubai’s growing appetite for eco-luxury, offering interiors that are both elegant and impactful. Every piece—whether a table, chair, or accent—tells a story of craftsmanship and environmental responsibility, making it a powerful addition to homes that value beauty and sustainability. www.ombai-living.com

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Indoor lighting with character The sophisticated mesh texture of our new luminaire series is setting standards for design with a fascinating depth effect. Experience decades of indoor lighting expertise, now in a whole new dimension. bega.com/interior

Das gute Licht.