Issuu

I S S U E 2

DECEMBER 2019

In this issue... puglia

Hosting our inaugural Weddings event in southern Italy

pg. 4

azores

Uncovering the Azores as a high-end adventure destination

pg. 18 courmayeur

Journeying to Italy’s peak for incentive travel experiences

pg. 28 launch party

The beginning of our new chapter

pg. 36 tokyo

Making inroads in luxury travel in the Japanese capital

pg. 42 dana point

The Golden State’s hidden coastal gem

pg. 48 peru

Discovering Peru’s unique and incomparable richness

pg. 54

Magazine produced by: Gemma Fitchett Marketing Manager +44 (0)7771 976 961 Rachel Garlick Marketing Executive

Hello!

With special thanks to: Mike Walsh Chief Subeditor Rose Dykins Journalist Connections Team: Greg Reeves Head of Business Development +44 (0)7814 229 681 David Benitez Head of Business Development +44 (0)7453 576 041 Evangeline Estrella Head of Operations +44 (0)7971 660 984 Alejandro Roca Head of Buyer Relations +44 (0)7783 993 688 Robbie Jones Head of Sales +44 (0)7917 274 513 Monika Lewicka Buyer Manager Silvia Pitton Buyer Manager Sam Blunsdon Sales Manager

The Connections Magazine is published by Connections, part of the Travel Weekly Group Ltd, 52 Grosvenor Gardens, London, SW1W 0UA. Registered address: 52 Grosvenor Gardens, London, SW1W 0UA. All information stated in the magazine is correct at time of going to print. Materials in this publication may not be reproduced in any form without permission. Registered at the Post Office as a newspaper. ISSN 2633-1322. Printed in England by Urban Design & Print Limited. Copyright ©Travel Weekly Groups Ltd 2019. PART OF JACOBS MEDIA GROUP. Cover & left by Sarah Lucy Brown.

I hope you’re well! I’m writing this as we finish our final event in 2019, here in my second home of Courmayeur. Our time at Connections Meetings has been inspiring. I have so enjoyed seeing old friends and creating new partnerships, all whilst experiencing the wonders of Valle d’Aosta. It’s also been an emotional few days. This event marks the end of Connections as an event organiser, and the beginning of a whole new chapter. Following a demi-decade of incredible, international events, complete with thought-leaders like Michelin-starred chef Jason Atherton, Jay Shetty and the Godmother of the Wellness Revolution Deborah Szekely, Connections has organically evolved into a network of brilliant leaders. So, next month, we will officially become the international private community for senior executives in high-end travel. As I sit here, surrounded by the most spectacular landscape, I am allowing myself a few moments to reflect on what has been a most magnificent year. We have had the privilege of working alongside incredible tourist boards and partners, who truly understand our approach to forging long-lasting business relationships. From the green, clean lands of Slovenia to the Atlantic’s untapped Azores to the soul of Santa Monica, we have been so fortunate to invite our delegation to discover and rediscover destinations in the Connections Way. Not only that, but we also launched into the weddings sector in one of the most romantic destinations: Puglia – the new Tuscany. What a year! That said, 2020 is already shaping up to be our best yet. With 15 exciting events in the calendar, we’ll be travelling across the world, journeying from authentic Tokyo and adventurous Oman to the untold Peru and beyond. And there’s even more to come… I leave you with our newest issue, packed full of knowledge and information on where we have been, and where we are set to go. Enjoy the read, wherever in the world you may be!

Ciao!

Micaela Giacobbe Founder & Director, Connections

Looking back: Connections Weddings in Puglia

2 December 2019 4

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Looking back: Connections Weddings in Puglia

EXPLORING SOUTHERN ITALY'S HIDDEN GEM

Puglia

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DecemberDecember 2019 5 2019

ConnecTALKS: Weddings

The Bridal Market Evolution The influence of online media and the rise of the ‘me’ generation are key challenges for luxury wedding planners

6 December 2019

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ConnecTALKS: Weddings

he ConnecTALKS panel discussion led by Elle Spose editor-in-chief, Michela Gattermayer, during Connections Weddings in Puglia identified that the influence of online media and the rise of the ‘me’ generation are key challenges now facing luxury wedding planners. The panel, made up of Alfredo De Liguori, of regional tourist board Pugliapromozione, Patricia Gonçalves of Tivoli Palacio de Seteais, Sandra Santoro of gettingmarriedinitaly® and Youngsong Martin of Wildflower Linen unanimously agreed that the rise in popularity of social media, in particular the picture-oriented apps of Instagram and Pinterest, is influencing the upcoming generation and the choices they are making for their wedding celebrations. THE POWER OF ONLINE Youngsong Martin, owner and president of LA-based wedding and special event planner Wildflower Linen, highlighted that today’s bridal clients are incredibly influenced by their celebrity idols. “I look at this ‘me’ generation”, she said. “They don’t want to feed their mother’s friends, it’s too expensive. What they really want is so incredibly influenced by the stars, bloggers and their friends; they want to travel, live and experience something similar, but they don’t have the budget.” Alfredo De Liguori also highlighted the significance of online inspiration, giving it credit for Puglia’s recent worldwide recognition in the luxury bridal market. The famous weddings of Justin Timberlake and Jessica Biel and of Peugeot motor heiress Laure Peugeot highlighted the southern Italian region as a top location for luxury destination weddings. However, this ‘me’ generation and their obsession with social media is presenting new challenges for luxury wedding planners, said Youngsong. Managing the desires of this arguably demanding generation can be tough.

I look at this ‘me’ generation. What they really want is so incredibly influenced by the stars, bloggers and their friends; they want to travel, live and experience something similar, but they don’t have the budget “It is a balancing act between the clients and the vendors. I go to a vendor in South Korea with the requests of the clients, but then get told no. I then must manage the expectations of my clients and make it happen.” Furthermore, Youngsong added: “Today’s couples are very knowledgeable about their desired destinations. If they want to get married in Tuscany, they know everything about Tuscany, more than the planners. This creates a hugely high expectation.”

To tackle this, Youngsong also added “it is very important to know and to be an ambassador of the local area you are working in to manage the relationships all-round”. Patricia Gonçalves from luxury Portuguese resort Tivoli Palacio de Seteais agreed, noting “couples getting married now are millennials. They do everything online; they never visit the venue”. Reflecting on a recent summer wedding hosted in her property, she recalled the couple, who came from California, saw pictures online and booked the venue two years in advance, only coming to the property for the first time just days before their wedding. T H E VA L U E O F W E D D I N G P L A N N E R S Seeing this situation occur more regularly now thanks to the internet, Patricia highlighted the importance of couples using wedding planners. “In the hotel business, we need to surround ourselves with the best wedding planners in the world. Especially in the luxury and high-end business, we need the best wedding planners there are. When the couple books, especially if they live abroad or far away, we strongly advise that they make use of a wedding planner.” Adding to this, Sandra Santoro noted: “sometimes couples are just too busy. They have no time to come to the venue and plan, particularly when they’re abroad, so they must rely on somebody locally. This is a big responsibility for us.” RELIVING THE MEMORY The increased influence of social media apps such as Instagram and Pinterest has also seen bridal priorities adjust, with many couples seeing photography and even cinematic video to be two of the most important services, revealed Sandra. “All couples are asking for the highest quality in photography and the trend seems to be natural, candid and spontaneous”, Sandra added. However, as with anything in the ever-evolving bridal industry, “there are trends with photography, with the colours, use of light and so on, so photography style is definitely one of the main trends we as weddings planners need to follow.” Previous pages: Otranto harbour Facing page; Joan Estrada Special Weddings Left: Patricia Gonçalves of Tivoli Palacio de Seteais, Youngsong Martin of Wildflower Linen, Sandra Santoro of gettingmarriedinitaly® , Alfredo De Liguori, of Pugliapromozione and Michela Gattermayer of Elle Spose Above: Youngsong Martin speaking on the panel Pictures: Ihor Serdyukov, Matt Sprake

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December 2019

Guest Contribution: Arabia Weddings

TOP 6 REASONS TO

get married in Puglia WITH SAMAR SHAWAREB OF ARABIA WEDDINGS

Picturesque seaside towns, expansive olive groves, historic villages and beautiful masserias, the southern Italian region of Puglia has an extensive and varied offering, ideal for a destination wedding. Sitting in the very southeast of Italy, the region forms the heel of the country’s famous boot. Surrounded by the Adriatic Sea to the east, and the Ionian Sea to the west, the breathtaking coastline is famed for crystal-clear waters and white sandy beaches. Yet, Puglia’s appeal for high-end weddings is far greater than the stunning landscape. There are many reasons that make this Italian region perfect to host weddings for couples from around the world.

8 December 2019

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Guest Contribution: Arabia Weddings

1. Wonderful & authentic wedding venues

Puglia is filled with hidden treasures; dotted all over the region are archaeological sites, medieval fortresses and castles and romantic churches, which offer an option for many couples seeking a traditional setting for their wedding. Romanesque or Baroque cathedrals are steeped in history (some dating back as far as the 11th century) and the region also boasts 3 Unesco World Heritage Sites: the mysterious Castel del Monte, which was built in the 13th century under Frederick the Great; the magical Trulli of Alberobello; and the Lombard Sanctuary of Monte Sant’Angelo - all are varied options for those seeking authenticity. Of course, the extensive coastline and the many luxury beach resorts cater perfectly for romantic beach weddings as well. Along the coastline, the Gulf of Taranto is characterised by white beaches and thick pine forests, Gallipoli is ‘the pearl of Salento’ thanks to its sweeping sandy beach and Torre del Pizzo is famed for its beautiful crystal-clear sea. Not forgetting, the picturesque harbour town of Otranto, which is the meeting point of the Adriatic and Ionian seas – these are just a handful of Puglia’s stunning seaside locations to consider. Puglia is also home to many beautiful Masserias and Tenutas, which can cater perfectly to large parties. Tenuta Lucagiovanni of Maglio Eventi (maglioeventi.com) is a charming option, and offering luxurious yet authentic accommodation is Furnirussi Tenuta (furnirussi.it) and Tenuta Centoporte (tenutacentoporte.it), both located in the south and providing perfect settings for a fabulous authentic Italian wedding. Borgo Egnazia (borgoegnazia.it) is also a popular luxury wedding venue in Puglia, it is located in Savelletri di Fasano, where the hills of the Itria Valley gently fall away to the Adriatic Sea. The property itself is inspired by the shapes, materials and colours of a typical Puglian village.

2. Luscious food & wine

Simple, fresh and local. Puglia is famed for its authentic gastronomy, using home-grown ingredients and age-old recipes that have been handed down through generations. Extensive agricultural areas across the region produce much of Italy’s grapes for wine, olives for olive oil and wheat for pasta. Fresh fruit, particularly figs, are also widely grown in Puglia and the region boasts Europe’s largest organic fig plantation, which surrounds the beautiful Furnirussi Tenuta, a five-star resort in Salento. Being a grape-growing area, wine production in Puglia is deeply rooted in the influence of the Ancient Greek civilization. Homer is believed to have described the region as a place of eternal spring, thanks to its climatic conditions, which helped an abundant production of full-bodied wines. Negroamaro, Primitivo di Manduria and Nero di Troia are the three main Apulian wine varieties. When it comes to delicious food, regional specialities include fresh and homemade orecchiette pasta, which is typically accompanied with a vegetable sauce, cime di rape. Also, Murgia’s traditional Altamura bread, which is made using sea salt, sourdough, water and re-milled durum wheat semolina is highly recommended. Other delicacies from the region include the creamiest burrata, a traditional product of Bari, which originated weareconnections.com

in the 19th century and the extra virgin olive oil, which is considered the ‘gold of Puglia’ thanks to its less than 1% acidity. Of course, with 800km of coastline, Puglia also offers the freshest seafood including sea bream, sea bass, mussels and octopus - perfect for a wedding feast!

3. Beautiful weather

Sitting in southern Italy, Puglia is known for its warm Mediterranean climate year-round. July and August are the hottest and driest months, regularly reaching highs of 30 degrees Celsius. May, June and September are more bearable in the mid to high 20 degrees Celsius and are the most popular months for weddings in the Puglia region.

4. Easily accessible

Puglia is accessible from most major European cities including London, Brussels, Moscow, Madrid and Munich via direct flights to Bari or Brindisi. From the Middle East Bari and Brindisi airports are easily accesssable through connections in Rome, Milan and other major Italian cities. For those in your party who have more time, trains are a delightful way to travel to Puglia. Accessible from most Italian cities, a train is a great way to take in the picturesque Italian scenery.

5. Fine Italian craftmanship

Puglia has long been one of the leading Italian suppliers for haute couture wedding dresses thanks to a long tradition of dress-making skills, innovative design and exquisite fabrics. Known for the highest quality, delicate craftsmanship and attention to detail, Puglia’s ateliers are world-renowned and often participate in international wedding dress exhibitions such as Milan’s ‘Si SposaItalia’.

Puglia also boasts many wedding professionals and excellent artisans who will add great value to your wedding. These include wedding photographers (like Sergio De Riccardis), fine chocolate making companies and caterers (such as Maglio chocolates that dates back to 1875), entertainment companies, musicians and many others.

6. Active lifestyle

For an extended wedding trip Puglia is perfectly equipped to cater to the active travellers and nature lovers among your wedding guests. The Mediterranean climate and clear sea are ideal for a variety of water sports, such as snorkelling, diving, kitesurfing and water skiing. On land, cycling is a great way to explore the region, with maps and guides available for those wanting a challenge. Trekking is also popular among visitors, particularly in the national parks of Gargano and Alta Murgia and for avid golf lovers, Puglia boasts many authentic courses, so get ready to tee off amongst olive trees or along the Adriatic Sea! Arabia Weddings attended Connections Weddings in Puglia 15-18 September 2019. For full article visit arabiaweddings.com Facing page: Antonio & Francesca - Fotograficamente Antonio Manzone Corrado Franco - Tenuta Lucagiovanni

December 2019

Interview with António Paraíso

IN CONVERSATION WITH

António Paraíso

L U X U RY C O N S U LTA N T "Luxury brands succeed when they combine a subtle blend of perfect tangibility and seductive intangibility," says António Paraíso, luxury consultant to Porsche, Armani and Deloitte. Here, he shares his expert knowledge and advice on luxury and reveals which brands are breaking ground to attract and retain a new category of affluent consumer There are many definitions of luxury. What does it mean to you? I believe one should try to understand luxury both from the perspective of the consumer as well as that of the brand. If I am a brand manager, I believe that luxury is the subtle combination of perfect tangibility and seductive intangibility. And I should work to make sure that my brand and respective offering mirrors that blend. If I am a well-educated, wealthy consumer, then luxury to me is a state of mind and a way of life. Brands should understand it and make sure to deliver at that level so that I feel connected to the brand and become a loyal customer.

This study predicts that in 2025 these generations will represent 55% of luxury consumers and nearly all luxury purchases will be influenced by online interactions. Hence, high-end brands will have to invest more in using digital to ‘seduce’ their target audiences, in communicating purpose and values, in offering enticing, unforgettable experiences and by taking adequate action to protect the planet and people in need.

Traditionally, luxury has been about wastefulness, extravagance and ostentation. Nowadays, brands How has the perception and challenging the status quo are those consumption of luxury shifted in recent actively committed to reducing years? their impact on the planet I see three changes. When I studied Luxury Brand Management 10 years ago, most luxury brands were sceptical about the internet and digital marketing; consumers were much more interested in owning luxury objects rather than living memorable experiences; and luxury was still very much about extravagance and wastefulness. In this past decade, mainly because of millennials and later gen Z, all highend brands are using digital marketing. Luxury services and sophisticated experiences in hotels, travel, gastronomy, healthcare, wellness and entertainment have increased sales tremendously. Also, luxury brands are increasingly concerned with the planet and society, acting to promote and place sustainability as well as social responsibility at the core of their strategies. What does this mean for luxury brands? What should they be doing to appeal to today’s consumer audience? According to “Luxury Goods Worldwide Market Study 2018” by Bain & Co., generations Y (millennials) and Z represented 47% of the global consumers of personal luxury goods last year.

10 December 2019

Is there such a thing as ‘true luxury’? Luxury is a sociological phenomenon of consumption, which consists in building brands that represent elegant lifestyles and fully connect with the ego of consumers. Consumers will then buy products and services because they wish to live those lifestyles. According to Danielle Allerès, a French luxury expert, brands can be organised in a pyramid with three layers: Accessible Luxury, Intermediate Luxury and Inaccessible Luxury. You can buy products and services from brands in the first two layers as long as you have enough money. But, you also need power and influence, and not money only, in order to access “inaccessible luxury brands”.

For instance, Ferrari and Hermès do not sell certain iconic products to everybody. Certain chefs and event organisers do not accept to serve customers who are not powerful and influencial. Money is not enough. And that’s when customers feel really exclusive, special and unique. Luxury is not for everyone and eventually true luxury lies up there at the tip of the pyramid. What advice would you give to luxury brands which are navigating the benefits of new technologies, through personal, human-to-human service? The use of new technologies is growing every day. But luxury is the business of making people feel special and you can only achieve it with personal interactions and exceptional human-to-human service. According to the study I have mentioned above, the global luxury market recorded worldwide sales of nearly €1.2 trillion in 2018, where global online luxury sales totalled €27 billion. So, only 2.25% of worldwide luxury sales were made online. Which luxury brands do you believe are raising the ceiling & challenging the status quo? Traditionally, luxury has been about wastefulness, extravagance and ostentation. Nowadays, brands challenging the status quo are those actively committed to reducing their impact on the planet and setting an example for other brands. Inspiring examples in fashion are Stella McCartney, Gabriela Hearst and the Kering Group. L’Oréal Group are doing an incredible job to make the beauty industry more sustainable. And in southeast Asia, luxury resort groups Song Saa, Soneva, Alila and Bawah Reserve are really raising the ceiling in sustainable action. These brands bring a fresh debate, a new approach and true inspiration to the luxury industry. weareconnections.com

Interview with António Paraíso

must of course take the lead in adopting measures in accordance with the evolution of the world, like the digital transformation and the survival of the planet.

There are so many paradoxes in luxury: excess and scarcity, need and desire, tradition and innovation, personal pleasure and social competition. But paradoxes are exactly what couples are looking for. They want a customised party; a perfect day. But they also want to be surprised and to be wowed What do you believe the future holds for luxury? Global luxury sales in 2018 increased 5% from 2017 and I believe this trend will continue in future. Younger generations will be the primary engine for growth in the coming years. By 2025, it is expected that half of all luxury purchases will be digitallyenabled, with the help of virtual reality and mobile payments, and nearly all luxury purchases will be influenced by online interactions. How can luxury brands keep up with the changes? In my opinion, luxury brands should not be so obsessed with changing and adapting all the time, just like consumer brands do, otherwise they might lose their purpose, charm and power of attraction. In the end they risk losing relevance if they try to adapt to any trend every time. Luxury brands are trendsetters, not followers. Having said that, the luxury industry weareconnections.com

You have worked with such a rich selection of luxury brands across industries. What have been some of the most memorable moments and why? I would select the work with LOEWE, Porsche, Armani and Procter & Gamble. When the LOEWE family sold the brand to LVMH Group, the new managing director selected four industry experts and invited them to the headquarters to listen to their opinions about the future of the luxury market. I felt honoured with that invitation. A true privilege. I loved working for Porsche and Armani because I love their products. Finally, being invited by P&G to be the keynote speaker at their annual convention in Singapore was a fantastic moment in my career. I had to research and learn a lot about the Asian affluent consumer and I got the opportunity to inspire 300 delegates with my ideas. It was marvellous! Finally, what would our readers be surprised to find out about you? I am not exactly a man full of surprises. Eventually, they will be surprised to learn that my passion is travelling the world, visiting amazing places, experiencing the local culture and buying beautiful coffee table books of each city I visit around the world. I have a huge collection of books from cities in about 50 countries, across the five continents.

António Paraíso joined us as a ConnecTALKS guest speaker at Connections Weddings in Puglia 15-18 September 2019. For more information, visit antonioparaiso.com

Facing page and above: Ferrari model; António Paraíso; Song Saa.

FOLLOW THE 5 E's experiences, 1. Memorable which demand all the senses, are decisive in building customer loyalty.

is mandatory in 2. Emotion customer relationships.

When clients are touched by emotion, they are happier, less rational and spend more. Without emotion, there will be no luxury experience.

exclusivity of the 3. The products or services along

with customised interaction add high value to the offer and make the recipient feel unique and special.

that allow customer 4. Brands engagement in the processes of building customised offering, clearly increase the sense of belonging and loyalty.

all of this has to be 5. Finally, developed with elegance,

charming behaviour, a touch of sophistication and plenty of authenticity.

December 2019

Guest Contribution: ENIT Italian Tourist Board

This page: Furnirussi Tenuta Facing page: Raunaq Patel; Paola Lai; Cristina Gottardi; Walter Chavez; Jonathan Borba

12 December 2019

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Guest Contribution: ENIT Italian Tourist Board

H I D D E N G E M S O F S O U T H E R N I TA LY

Ilenia Cocco

ENIT ITALIAN TOURIST BOARD 1. PUGLIA Driving through the winding country roads of Puglia, it is hard to miss the muretti a secco (dry-stone walls) that skirt the outer edges of the sun-drenched fields. They stand like sentinels of ancient land. So treasured by the Pugliese, they were last year declared a World Heritage Site by Unesco. Beyond their characteristic beauty, the walls play a vital role in preventing landslides, fighting erosion and improving the biodiversity and microclimatic conditions for agriculture.

2. SARDINIA

Swap Sardinia’s ‘Emerald Coast’ for its soul: the Barbagia region. Here you will discover a traditional community which comes alive every weekend from mid-September to mid-December. With cultural artisan traditions, cuisine and local homes opened to all, visitors can enjoy an authentic experience like no other. And there’s no need to rush. Step aboard the Green Train, dubbed ‘The Most Beautiful Railway in the World’, to journey from village to village. As Europe’s longest tourist rail network - reaching 438km - it is an unforgettable way to see the most genuine parts of Sardinia.

The Capuchin Catacombs of Palermo is one of the impressive places to visit in the world. This macabre site has fascinated visitors from across the globe, including Alexandre Dumas and Mario Praz. It is here that 8,000 bodies were mummified by the Capuchins and were kept by noblemen, bourgeoisie and representatives of the clergy from the 16th until the late 19th century. After a visit here, make sure to head towards the old town and the ancient markets of Palermo: Vucciria, Ballarò, Capo and Borgo Vecchio. The cuisine served here is often listed within the top 5 places for street food in the world.

4. NAPLES

Did you know? The ‘Slow Food Movement’, that is, the exact opposite of fast food, was created in Italy in 1986 to protect and safeguard the unique aspect of Italian culture and heritage, particularly against the urgencies of modern life. Slow Food supports a model of ecologically-sustainable agriculture; it is employed in the safeguarding of biodiversity and of citizens’ rights to alimentary sovereignty, in fighting against the standardisation of taste and culinary know-how, and against mass-production agriculture and genetic manipulation. What can I say? The Italian way is indeed, one of the best...! weareconnections.com

3 . S I C I LY

Naples is a serious contender for being host to one of the most magical Christmas markets in Europe. The enchanting Neapolitan nativity scene (presepe) has more significance than the Christmas tree, which wasn’t put up in Neapolitan homes until the 1950s. At the National Museum of San Martino, you can see the remarkable Presepe Cuciniello (Cuciniello’s crib), which is among the finest nativity scenes in the world. It consists of more than 150 people, animals, angels, and around 450 miniature items. And of course, you can enjoy the best of Neapolitan Christmas food, including baccalà and struffoli.

5. SLOW MOVEMENT

December 2019

Roundup: ENIT Italian Tourist Board Experiential Workshop

An Evening with ENIT

The second Italian Tourist Board Experiential Workshop, powered by Connections, took place this September at ‘Wrenaissance’-inspired L'oscar London

14 December 2019

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Roundup: ENIT Italian Tourist Board Experiential Workshop

1. 2.

Library at L'oscar London Brent Bartlett, Flavio Zappacosta, Ilenia Cocco & Stefano Lodi 3. Ilenia Cocco & Flavio Zappacosta (ENIT Italian Tourist Board) 4. Olga Assemmato (Ortea Palace) & Catherine HardingWiltshire (The Adventure Boutique) 5. Butterfly Room at L'oscar London 6. Riccardo Pizzuti (Convention Bureau Roma) & Sophie Paterson (L'oscar London) 7. Micaela Giacobbe (Connections) & Michael Voigt (L'oscar London) 8. Delegates networking 9. Team Yellow - winners of the Italian quiz Pictures: Sarah Lucy Brown

his September, Connections had the pleasure of once again powering the Italian Tourist Board Experiential Workshop - an evening dedicated to bringing together the finest luxury Italian suppliers to meet with selected meetings and incentives UK buyers. Taking place at the ‘Wrenaissance’-inspired L’oscar London in the heart of Bloomsbury’s historic Holborn, the evening was a wonderful celebration of Italian culture and a fantastic opportunity for buyers to delve into the Italian luxury market. Dotted at various points around the hotel were four stations at which the buyers and suppliers could network. Each station presented a different Italian-themed experience. Italian Fashion in the lobby explored the world of high-end Italian fashion houses, of which Prada, Valentino and Gucci are notable examples. We were lucky enough to see some beautiful items in the icebreaker too; Alessia Zanda from Rocco Forte Hotels brought a beautiful Emilio Pucci scarf, that was a gift from the brand to celebrate the refurbishment of one of their hotels, and Ivan Quaglia from Claudia Da Rin modelled his Giorgio Armani belt very well! Upstairs in the library, Food & Wine explored everything from making the perfect Aperol Spritz, to the traditional way you serve pesto (which, by the way, should be melted with one or two teaspoons of cooking water). In the suite, Italian Art celebrated the life and work of Italian legend Leonardo da Vinci. Pop quiz questions were asked about his most famous paintings and work – perfectly fitting as this year marks the 500th anniversary of his death. Finally, downstairs in the bar, the Coffee Station put our buyers to the test – could they guess which coffee was a macchiato? And would they be fooled when guessing which one was a latte? Congratulations to the fantastic team Yellow, who won the Italian pop quiz! Yasmeen (SoHo Travel), Valeria (The Travel Corporation), Barbara (Mintex Travel) and Susan (TEN Group). A huge thank you to our hosts for the evening, Michael and Agnes from L’oscar London, for your generous hospitality. The food was delicious, and the hotel worked perfectly for this dynamic and interactive workshop. Thank you also to our fantastic wine sponsors, Stefano and Iva from St James’s Hotel & Club, and of course, to Brent Bartlett, the Sommelier who explained all about the prosecco and wine we had been enjoying all evening. Finally, a heartfelt thank you to the wonderful Flavio and Ilenia, our dear friends at ENIT Italian Tourist Board, for choosing Connections to power their event once again. It is always a pleasure to work with you. The ENIT Italian Tourist Board Experiential Workshop was hosted at L'oscar London on 26 September 2019.

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December 2019

Spotlight: shining a light on Italy

Cultural supremo

Italy has this year been celebrating one of its most brilliant innovators

Milan, Italy

ime after time, Italy has been the birthplace of cultural breakthroughs. In particular, the Renaissance era from the 14th to the 18th century - is often considered the pinnacle of artistic accomplishment. After the Middle Ages, there was a seismic shift in cultural attitudes in Italy. People began to question everything including the norms set out by the Catholic church. Personal development and individual achievement became values to pursue, and there's one historical figure in particular who embodies these ideals. Painter of the Mona Lisa and The Last Supper, inventor of the world's first flying machine, the parachute and the machine gun, the wheels of Leonardo da Vinci's brilliant brain did not stop turning. As Sigmund Freud once said: "He was like a man who awoke too early in the darkness, while the others were all still asleep." This year marks 500 years since da Vinci's death - and what better way to celebrate the mastermind than by experiencing his masterpieces up close? Florence's Uffizi Gallery is a good place to start. Reopened in 2017 after a renovation, the world-famous art museum displays da Vinci's first drawings and his first commissioned paintings - including Annuciazione - which proved his talent as a painter.

16 December 2019

Milan was an important place for da Vinci. While he lived there, he developed as a mechanical inventor as well as a painter and sought ways to automate traditional processes. At the time, the textile industry was flourishing in Milan, and if you stop by the National Museum of Science and Technology, you can see a weaving loom he created. Milan is also where you can see the iconic The Last Supper, lovingly preserved inside the Dominican Church and Convent of Santa Maria delle Grazie. In other cultural news for Italy this year, the city of Matera has revelled in being the twin Capital of Culture in 2019 (along with Plovdiv, Bulgaria). Located one hour's drive from Bari in southern Italy, Matera lies in a canyon (hence its nickname, 'the underground city'). Celebrated for its cave hotels, its delicious vegetable dishes and its sunset views, Matera this year had the chance to showcase its uniqueness to the world. With the theme of "Open Future", a year-long programme of cultural events were engineered to boost social and cultural inclusion within the city. Highlights have included "Ars Excavandi", a contemporary take on the history of underground architecture, and "Rereading Renaissance", which explored the artistic heritage of the Basilicata (the region Matera belongs to) and nearby Apulia.

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Roundup: ENIT Italian Tourist Board Workshop

Discover the pleasure of business in Italy

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www.italia.it

December 2019

Looking back: Connections Adventure in the Azores

THE ADVENTUROUS WORLD OF THE

Azores

18 December 2019

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Looking back: Connections Adventure in the Azores

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December 2019 2019 December

Guest Contribution: Visit Azores

4 December 2019

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Looking back: Connections Adventure in the Azores

A WORD FROM

Visit Azores

AN AUTHENTIC PARADISE ON EARTH

t is certainly a great privilege to relate the name ‘Azores’ to an elite brand such as Connections, and to be part of an exclusive international travel network like yours. It is a unique opportunity to show you the best we have to offer; it is also a way to assess our ability to offer our best to those who are used to top travel experiences. Here in the Azores, one of our major goals has been to improve and enrich the quality of our visitors’ experience. We are an archipelago of nine islands - all different and unique - that complement themselves as a nature tourism destination. Exclusive and excellent. It is an authentic paradise on Earth for all those who love nature. And because of nature and for nature, tourism has come to play an increasingly important role in the Azorean economy. The significant improvement of our tourism offering, as well as the accessibility, have been key ingredients in the growing success of our performance and for putting the Azores on the map as an excellent destination. Today, we can say that the tourism sector is a key driver generating wealth for the region with a much stronger identity. But we want its development to be even greater, boosting employment and economic development. Proof of this is the fact that in the last three-four years, overnight stays in the Azores showed the greatest growth country-wide, and this challenged us [the Azores government and private stakeholders] to position the archipelago as a potential holiday destination in priority markets, thus increasing its reputation. To welcome Connections Adventure in the Azores also represents an excellent example of promoting the luxury experiences segment as one important way to capture new business in the low and middle seasons.

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In recent years, the Azores has established itself as Europe’s leading nature destination with a strong focus on active tourism with experiences such as hiking, whale watching, diving, canyoning and geotourism amongst others, where the ocean and landscape appears as the idle background. Indeed, our emphasis has been, and continues to be, to increase international recognition of the Azores as a nature destination of excellency, without jeopardising our resources or the quality of life of our communities. For this reason, the Azores government has committed to start the rigorous certification process for sustainable destination with the Global Sustainable Tourism Council and the United Nations’ seal of approval, to be reached this year. Above all, this decision to certify the Azores as a sustainable tourism destination is, a commitment to the future. It is also in this line of thought that we want to take care of our visitors. We want to offer experiences and emotions; we want to promote exclusivity; and we want our authenticity to be seen to be believed. The Azores is an Atlantic destination with a biodiversity and landscape diversity that shows an enormous potential to offer unforgettable experiences at sea and on land. I hope you take along with you the memory of these unforgettable moments. With special thanks to Marta Guerreiro, regional secretary for energy, environment & tourism, and Marlene Damião, regional director of tourism for the Government of the Azores. Picture: Daniele Nabissi Connections Adventure was hosted in São Miguel 27-30 October 2019 in partnership with Turismo de Portugal and Visit Azores.

December 2019

ConnecTALKS: Adventure

EXPLORING THE TRUE MEANING OF ADVENTURE WITH

National Geographic Traveller UK At this year’s Connections Adventure – hosted in ‘the Hawaii of the Atlantic’ – Matthew Jackson led a discussion about luxury and adventure travel. Can the two truly go hand-in-hand?

ust as luxury means different things to different people, so does adventure. One person’s concept of peril is another person’s walk in the park (or the jungle...) According to the Intrepid Travel’s Adventure Index 2019 – which explores how Brits define adventure travel – just 35% of respondents subscribe to a traditional notion of adventure travel (that it needs to be high-adrenaline with off-the-beaten-track experiences). For the remaining 65%, adventure has a much milder definition. “For some people it could be a couple of hours in Bethnal Green,” said Philippe Brown, founder of Brown + Hudson. “For someone else, it could be climbing in Kabul. I definitely think there needs to be some boundary-pushing and a sense of accomplishment and change.” Brown touched upon his intriguing process of using psychologists and science-based methods when profiling clients to gain the most intuitive basis for trip planning – and therefore gauging their personal boundaries for adventure. James Pearson from Once Upon a Climb said that he struggled to reconcile certain aspects of luxury with adventure, emphasising that it should be about more than money. “I don’t know whether adventure is something that can be purchased,” he said. “I think it’s something that has to be experienced and lived through. That doesn’t mean it shouldn’t cost a lot of money – these things take time and effort to organise. What I wouldn’t like to see is adventure

22 December 2019

being summarised as this Instagram hot-shot culture where we take somebody somewhere, they take a photo for Instagram and it’s done.” During the session, suppliers expressed a strong sense of duty to protect the destinations and environments they represented, and buyers recognised the important role they have in educating their clients about the impact of their travel. There was agreement that luxury travellers seeking adventure should have their expectations managed from the start – for example, that flashing cash won’t always make it happen. The Azores is a perfect example. A delicate ecosystem and natural landscape that needs to be fiercely protected should not prevent high-end travellers from experiencing adventure. It simply means these clients should not expect to replicate the five-star experience they are accustomed to elsewhere – or expect to do everything on their own terms. “We have two simple rules: you respect the Azores, and you respect the Azoreans,” said Carlos Picanço from Futurismo Azores Adventures. “We don’t care how much money you have, those are our two rules that we won’t break for anything. And people do respond well to this. We don’t have king-size beds, for example, we have Azorean beds. Adventure is about trying something different from what you have, and the Azores are brilliant for this.” He added: “We had royalty visit here about two months

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ConnecTALKS: Adventure

ago and nobody knew about it – they had a blast. We had a king jumping off cliffs, using our Jeeps, staying in a private house. Our marine biologists spoke with the princess about the work we’re doing – they sat on the beach with her explaining everything. It made perfect sense.” Matthew Jackson of APL Media and National Geographic Traveller UK – who chaired the ConnecTALKS – added: “It’s like your client going to Mauritius and asking for Argentine wine. It’s all very well saying: ‘Well, my client’s super-rich and that’s their favourite wine.’ You can’t forget that we have to educate people about things like sourcing local produce and using local guides.” Caroline Ciavaldini from Once Upon a Climb also highlighted the importance of equipping clients with tools for travelling more meaningfully to minimise their impact. “Carbon offsetting every plane trip that you take is a good first step, but it’s not enough - that would be too easy, if we could just save the planet with money. But it is the first step towards optimising travel.” She recommended Portugalbased Mossy Earth (mossy.earth) as an offsetting company. “They don’t just plant trees, they rewild. They do it with scientists and I think they do a good job,” she said. The potential positive outcome of high-end adventure travel is that it can bring funding for conservation if affluent travellers feel compelled to give back to a destination they have connected with. For example,

Jan Wigsten of 360 Degrees Mongolia revealed how the owner of a famous chocolate company donated $10,000 to create Mongolia’s first fly fishing nature reserve. “This got us started with a partnership with the WWF and the local authorities,” he said. “We now have fly fishing for 120 permits every year and [the profits] go back into the conservation and protection of the fish. You have to have a skill set when it comes to taking care of your destination. It’s about destination management. We need partners and above all, we need financing.”

National Geographic Traveller UK were Media Partners of Connections Adventure in the Azores 27-30 October 2019. For more information visit nationalgeographic.co.uk Facing page: ConnecTALKS Panel during Connections Adventure Top: Jan Wigsten, Philippe Brown & Caroline Ciavaldini Above: Delegates; Leslie Parker, Michala Chatal & Margarida Henriques Left: Matthew Jackson, National Geographic Traveller UK Pictures: Matt Sprake

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December 2019

Looking back: Connections Adventure in the Azores

The appeal of the Azores Uncovering the Azores as a high-end adventure travel destination with the people that know it the best... DISCOVERY PORTUGAL “The Azores is a perfect high-end destination because we are not a mass-tourism destination. We are sustainable. We're proud of our nature and local communities. It's all about going outside. We offer a lot of unique experiences, in unspoilt landscapes. In my opinion, the Azores are Europe's best kept secret. Nine islands in the middle of the Atlantic with an unspoilt, rich nature. All nine islands are very unique and offer different experiences. You won’t find this anywhere else. The Azores is about experiences, and bonding with nature, with people and with the community.” Marta Salvador is the Azores Sales Manager for the Azor Hotel and Furnas Boutique Hotel, the two Azorean properties under Discovery Hotel Management (discoveryportugal.com)

FUTURISMO AZORES ADVENTURES “As the concept of luxury is changing, for us at Futurismo [Azores Adventures], luxury is about being connected with nature and the people of the Azores. Here [the Azores], you'll find adventure everywhere. We offer the opportunity to have genuine, unparalleled experiences with local people in an untouched place, or in the middle of the ocean. It's swimming with dolphins, seeing whales, canyoning, coasteering, riding in jeeps to untouched places or kayaking in volcano craters.” Carlos Picanço is the Commercial and Marketing Director at Futurismo Azores Adventures (futurismo.pt)

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@ConnectionsWay

@amoveablefeasttravel

@carolkeenanpillai

@leslie_parker_travel

@robertszulc

@quivertreefamilyexpeditions

@alejeitorr

24 December 2019

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Looking back: Connections Adventure in the Azores

December 2019

Looking back: Connections Adventure in the Azores

Ones to watch

From pioneering expeditions to South Sudan, solo treks across the USA and climbing up waterfalls in Japan, we highlight inspiring adventurers who are certainly worth keeping an eye on... TOM BODKIN A jungle warfare instructor, mountain leader, managing director, Royal Geographical Society Fellow, passionate skier, father of two and ex-Parachute Regiment officer. These are just a few of the strings to Tom Bodkin’s bow. Having travelled extensively at a young age (Tom spent several months backpacking in Malawi and southern Africa at 18 years old), he then joined the British Armyʼs Parachute Regiment, which took him to remote locations in Africa, Brunei and Afghanistan. Six years later, Tom had left the army and was seeking something that would give him the same sense of adventure and fulfillment. Now the co-founder of expedition organiser Secret Compass, Tom tells us about his expeditions to the Darién Gap, the Wakhan Corridor and leading the first tourism expedition into South Sudan shortly after independence. Read full article: blog.weareconnections.com

This page: Caroline Ciavaldini climbing in Greece, Tom Bodkin, © Secret Compass Facing page: James Pearson climbing in the Philippines, Sarah Marquis in Australia

26 December 2019

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Looking back: Connections Adventure in the Azores

ONCE UPON A CLIMB Professional climbing duo Caroline Ciavaldini and James Pearson have travelled the world, constantly seeking to push the boundaries of outdoor climbing. Finding their own paths into the climbing world, Caroline grew up on Réunion and began as a professional indoor climber while James, who grew up in the UK's Peak District, became one of the UK's brightest climbing stars by the age of 19. Always looking for the next adventure or climbing challenge, the couple have travelled extensively, climbing everywhere from Tasmania to Thailand. They recently returned from what James highlights as their most memorable trip climbing up waterfalls in Japan! Partners with internationally renowned brands including National Geographic Traveller and The North Face, James and Caroline continue to scour the world for new challenges. Discover more: instagram.com/onceuponaclimb

SARAH MARQUIS At seventeen, Sarah crossed Turkey on horseback without really knowing how to ride. Spurred on by an innate desire for adventure and a personal challenge, Sarah has gone on to travel extensively, spending time in Australia and New Zealand, where she made the decision to walk to fulfil her passion for discovery. Her travels then took her to Patagonia, French Polynesia and Canada, which she explored by canoe. In 2000, Sarah walked the length of the United States, beginning at the Canadian border, walking 4,260 kilometers in four months and six days to reach Mexico. Since then, she has walked from Chile to Peru via Bolivia, spending eight months in the Andes in 2006. In 2010, she began a trek from Siberia to Australia, which she eventually reached in 2013. Most recently, Sarah has spent three months in the wildest part of northern Australian surviving off the land like the aborigional people have for 60,000 years. Discover more: sarahmarquis.ch/explorer/

December 2019

Looking back: Connections Meetings in Courmayeur

’

Courmayeur, Valle d’Aosta

DRAWING THE WORLD TO THE MOUNTAINS...

28 December2019 2019 2 December

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Looking back: Connections Meetings in Courmayeur

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December December2019 2019 29 3

Guest Contribution: Rob Sinclair-Barnes

‘HIGH TECH VS HIGH TOUCH’ WITH

Rob Sinclair-Barnes TRAVELPORT

meetings industry, especially for those organisers who have found the right formula to drive customer advocacy, increased engagement and memorable experiences with their brand. The opportunity to connect with peers, with clear goals and alignment between delegates, hosts and organisers in order to derive maximum value in the most convenient, effective and memorable way, whilst reducing the ‘information overload’, is what will define the ‘true value’ and the measurement to prioritise future event evolution and meeting planning. Ideally leading to less frequency, more targeted and valuable ‘high touch’ interactions. So, in this modern age of ‘virtual The challenge to every organiser is how to improve and evolve each year; simply picking up the last agenda, doing connection’ why do we need to meet in ‘face a few cosmetic tweaks, changing dates and locations is no to face’ at business conferences, rather longer acceptable as the invited delegates expectations will than by virtual interactions using video have increased through exposure to other meetings and new conference or virtual reality headsets? experiences. It’s about continual re-invention of the overall experience to ensure it the experience is always memorable and never dull. I believe people still have an intrinsic need to connect on an Meeting and exceeding this challenge was the topic of emotional level, see eye to eye and read body language to build debate with over xx travel leaders at Connections Meetings trust, create memorable experiences and shared learnings. We Courmayeur. . are also now living in a world of ‘Information overload’, where Lorem ipsum dolor sit amet, consectetur adipiscing elit, attention spans are stretched as we try to absorb, digest and sed do eiusmod tempor incididunt ut labore et dolore magna decipher as much information in the shortest time. Access to aliqua. Ut enim ad minim veniam, quis nostrud exercitation information is driving us to become more insular and lonelier ullamco laboris nisi ut aliquip ex ea commodo consequat. than ever. This is demonstrated through a recent survey where Duis aute irure dolor in reprehenderit in voluptate velit esse 22 percent of millennials reported that they have no friends, cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat even though they’re more “connected” by technology than any cupidatat non proident, sunt in culpa qui officia deserunt generation before them. It certainly seems that trading quality mollit anim id est laborum. of relationships for quantity of followers leads to more feelings The conclusions and recommendations from the delegates of isolation, not inclusion. were… Lorem ipsum dolor sit amet, consectetur adipiscing elit, We therefore need to attain a rebalancing the relationship sed do eiusmod tempor incididunt ut labore et dolore magna between “high tech” and “high touch’, being a key theme aliqua. Ut enim ad minim veniam, quis nostrud exercitation outlined in a book by John Naisbitt called Megatrends, referring ullamco laboris nisi ut aliquip ex ea commodo consequat. to a continuous tension between various forces and trends. Duis aute irure dolor in reprehenderit in voluptate velit esse Concerning the use of new technologies, he points out that, cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat “even with all the new technological options and applications, cupidatat non proident, sunt in culpa qui officia deserunt human beings have to be considered - with all their desires and mollit anim id est laborum. abilities, fears and preferences.” Balancing the concrete use of In conclusion, with the right formula for success, high tech new technology and, at the same time, the need for human and will save you time and high touch will improve how you invest social contact and awareness of human needs. it. Globally, the meetings and events industry are estimated at $840 billion. From a marketing perspective, investment in Rob Sinclair-Barnes, Global Brand Director at Travelport, meetings and conferences is also increasing. Event platform Bizzabo found 41% of marketeers considered event marketing was a ConnecTALKS guest speaker at Connections Meetings in Courmayeur, Valle d’Aosta. to be their top marketing channel. This is great news for the

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Picture: Sarah Lucy Brown

December 2019

ConnecTALKS: Meetings

32 December 2019

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Pictures: Sarah Lucy Brown

ConnecTALKS: Meetings

Captured in Courmayeur

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December 2019

Guest Contribution: Rob Sinclair-Barnes

‘HIGH TECH VS HIGH TOUCH’ WITH

Rob Sinclair-Barnes T

TRAVELPORT

ime is the most valuable commodity we have. How you manage it, invest it, avoid wasting it and best enjoy it shapes the decisions we make each day in our personal and professional lives. Traditionally, attending tradeshow and networking events was the primary method to understand trends, gain insights from industry experts, experience new products or services and grow peer-to-peer relationships. New technology has now enabled a better-connected world, with the ability to explore and enjoy new experiences at your convenience from the comfort of the home or office and to learn through immersive interactions using connected digital devices and virtual reality headsets. It’s amazing that globally connected technology has progressed to a level that enables doctors to perform complex operations on patients in another country, thus improving access to skilled professionals without the requirement to travel. So, in this modern age of ‘virtual connection’ why do we therefore need to meet face to face at business conferences, rather than by virtual interactions using video conference or virtual reality headsets? I believe people still have an intrinsic need to connect on an emotional level, see eye to eye and read body language in order to build trust, create memorable experiences and shared learnings. We are also now living in a world of ‘information overload’, where attention spans are stretched as we try to absorb, digest and decipher as much information in the shortest time. Access to information is driving us to become more insular and lonelier than ever. A recent survey showed that 22% of millennials reported that they have no friends, even though they’re more ‘connected’ by technology than any generation before them. It certainly seems that trading quality of relationships for quantity of followers leads to more feelings of isolation, not inclusion. We therefore need to attain a rebalancing of the relationship between ‘high tech’ and ‘high touch’. This is a key theme outlined in a book by John Naisbitt called Megatrends, referring to a continuous tension between various forces and trends. Concerning the use of new technologies, he points out that, “even with all the new technological options and applications, human beings have to be considered - with all their desires and abilities, fears and preferences.” It’s about balancing the concrete use of new technology and, at the same time, the need for human and social contact and awareness of human needs. Globally, the meetings and events industry is estimated at $840 billion. From a marketing perspective, investment in meetings and conferences is increasing. Event platform Bizzabo found 41% of marketers considered event marketing to be their top marketing channel. This is great news for the meetings industry, especially for those organisers who have found the right formula to drive customer advocacy, increased engagement and memorable experiences with their brand. The challenge for every organiser is how to deliver a ‘better connected journey’ each year; simply picking up the last agenda, doing a few cosmetic tweaks, changing dates and locations is no longer acceptable as the invited delegate

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expectations will have increased through exposure to other meetings and new experiences. It’s about continual reinvention of the overall experience to ensure the experience is always memorable and never dull. Meeting and exceeding these expectations was the topic of heated debate, despite the freezing temperatures outside, among over 120 travel leaders at the Connections ConnecTALKS in Courmayeur. There was a general consensus that the top three ‘event disconnects’ were: 1. Lack of human connection, as evident when delegates focus more time on their phones than connecting. This is often caused by a mismatching of peer profiles and ‘sell’ versus ‘storytelling’ agendas. 2. Disconnected ‘silo’ planning by event and support teams, including poor location, WiFi connectivity and logistics that fall short on customer service values. 3. Lack of a ‘Plan B’ contingency, when agendas unravel and are not quickly recovered from behind the scenes and become visible and impact delegates. The recommended top priorities to ‘deliver a better connected event journey’ were: 1. Delivering ‘high touch’ moments, ensuring ideal delegate matching with mutual interests and goals. 2. Quality over quantity, providing a stimulating agenda, precisely managed with time to think. 3. Surprise and delight with passionate presenters, networking ‘ice breakers’ and ‘out of the box’ thinking. 4. To stimulate a creative atmosphere with stage setting, engaging environments and memorable experiences. 5. A sense of one organisational team, with everyone pulling together to resolve any ‘bumps in the journey’... or 3ft snow drifts! 6. Attention to detail and personalised touches in agenda and service delivery at all ‘high tech and high touch’ points. 7. ‘High tech’ smart applications, intuitive from initial invitation through to post-conference feedback, plus promoting peer-to-peer social networking. 8. Finally adding a dash of local spirit, culture and authentic top class cuisine to create a social media buzz that lasts beyond the conference. In conclusion, with the right formula for success, high tech will save you time and high touch will improve how you invest it. Rob Sinclair-Barnes, Global Brand Director at Travelport, was a ConnecTALKS guest speaker at Connections Meetings in Courmayeur, Valle d’Aosta 15-18 November 2019. Previous page & above: Connections Meetings by Sarah Lucy Brown

December 2019

Meetings have been held on the edge of a volcanic crater in Ecuador. Lamborghinis have been test‑driven in Hampshire. And delegates have dined at the longest table in the world in Hyderabad, India. But Connections was created to be more than just a place of meetings.

Welcome to 2020, the new era of Connections.

Celebrating the launch of the

Connections Community at The Mandrake Hotel, London On a warm September evening, 100 of our close friends came together to celebrate a significant milestone for Connections. It was an incredibly special and proud moment for us as together we raised a glass to toast our new era as the international private community for senior executives in high-end travel. The weather was perfect - we sipped delicious cocktails on the alfresco Jurema terrace, a true sanctuary in the centre of London. This emotional but very rewarding evening is one that I certainly won’t forget. A huge thank you to Simon, Tracy and all those who were able to join us - what a way to start!

Micaela

36 December 2019

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Pictures: Sarah Lucy Brown

Looking back: Connections Launch Party

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December 2019

Interview with Simon Drake

A meeting place & creative melting pot for global nomads... 38 December 2019

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Interview with Simon Drake

IN CONVERSATION WITH

Simon Drake

THE MANDRAKE HOTEL Joining the boutique hotel on the eve of its second birthday, general manager, Simon Drake is spearheading the award-winning Mandrake to new, imaginative heights, firmly establishing its position as one of the most unique and enchanting spaces in London. A seamless blend of art, gastronomy, mixology and spirituality, it's no wonder The Mandrake is a favourite amongst world-famous guests. We caught up with Simon to find out the latest... Describe The Mandrake in three words. Hedonistic, mysterious, oasis. Tell us something surprising about The Mandrake. Winner of the AHEAD awards best outdoor space in the world! What’s next for The Mandrake? The road to Michelin star status in our restaurant is underway with some exciting cultural immersion visits planned to South America. This is for many of our chefs to learn, inspire and develop new incredible dishes to be brought back to our restaurant to get the highest degree of authenticity. What’s your favourite dish and cocktail offered at The Mandrake? The scallop ceviche is the perfect balance of ingredients designed to ensure the dish is like a perfect marriage of fruit and scallop. My cocktail of choice is the Passion Flower. A perfect blend of the beautiful fruit in our hanging garden surrounding our incredible courtyard and some crisp Champagne. Tell us about a time when The Mandrake went above and beyond to assist a guest. One occasion that stands out was for a milestone birthday of a guest. We have a dedicated spiritual wellbeing concierge service, which offers guests unique experiences to soothe their souls. On this day, we curated an experience like no other - after speaking to some of the members in her party we were able to create a day that blended spirituality with a beautiful sound healing and then served a specially built menu for the party. Are you noticing any trends in what your clients are asking for at the moment? We find our guests are more and more adventurous in their tastes. The weareconnections.com

Mandrake was designed for those that do not wish to be inhibited by culture or stereotypes and this goes hand in hand with food and beverage choices. The team encourage you to try things that you would never normally choose and subsequently we are seeing a significant uptake in requests for specific house cocktails compared to the standard mixed beverages that you can find at any bar in the city. Our practice of ethnobotany demonstrates our desire to develop a guest's wellbeing from the inside out by the use of plant life and vegetation as part of our ingredients as per their specific medicinal benefits.

The Mandrake was designed for those that do not wish to be inhibited by culture or stereotypes What are currently your most popular source markets for business and leisure travel? Our predominant market is by far and away luxury leisure with a significant increase in rate and occupancy year on year at present. More and more guests are joining us to experience something truly unique. What are your predictions for social media use and technology within luxury travel? As a business we encourage a policy of digital detox. Many of our travellers will continue to use social media and the major review and sales websites to plan their hotel stays. But, we encourage you to arrive and detox from the continual desire to be connected and flooded with the pressures of day-to-day life by

switching off and enjoying the unique oasis that we have created. A wellbeing treatment such as a crystal healing session will permit your body to genuinely relax and recharge ensuring, you leave us with the best feeling of genuine rest and fulfilment.

How do you think luxury travel is changing? The future of luxury travel in my opinion is an ongoing desire for the client to try something different and to seek out new experiences that many will never have had before. That is why it is vital that The Mandrake remains a truly unique oasis in a city as full of luxury hotels as London is. Finally, on a personal level, what does luxury mean to you? Having my expectations surpassed at unexpected moments, starting from before I even arrive at the hotel to after I have departed with personal touches. Facing page and above: The award-winning Jurema at The Mandrake Hotel; Simon Drake; the penthouse bathroom Pictures: The Mandrake Hotel, Sarah Lucy Brown Connections Founding Member: The Mandrake Hotel, Fitzrovia, London (themandrake.com)

December 2019

ConnecTALKS 2020

ConnecTALKS

Our collection of tailored educational days to inspire the future of high-end travel

We know time is our most precious commodity. To best suit the diaries of our leaders, our ConnecTALKS are in collaboration with recognised industry partners and take place at landmark events throughout the year. Each of the four days is dedicated to our specialist travel verticals and recognises industry artisans and pioneers in the luxury realm. Focusing on our high-end sectors, our one-day educational programmes are designed to enable our audience of leading travel executives to gain valuable insights to drive their businesses forward.

Barcelona, Spain

Barcelona

Frankfurt 11 May

6 October

2 November

Weddings

Meetings & Incentives

Adventure

Wellbeing

in association with

20 March

40 December 2019

Kenya

Dates & destinations subject to change

London

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Advertorial: EuropeanLife

The world is getting smaller The distance between your brand and your target audience is getting closer. Standing out against the competition is getting harder. EuropeanLife Media are experts in distributing content on behalf of luxury brands and events. Connections spoke to its CEO, Bernadet Bijsterbosch, to understand more...

Where did the idea for EuropeanLife come from? Globalisation. We see the world getting smaller and for international entrepreneurs, that is an opportunity to be seen in new markets and expand your clientele. As an entrepreneur myself, I noticed that there wasn’t a platform where entrepreneurs could showcase their business in many ways, using the best distribution channels, in the most visible way and as close to the target audience as possible. So, EuropeanLife was born. Originally, we made EuropeanLife as a showcase from Europe to the rest of the world, but we received such demand from Asia and the US to expose their products to the European market, that we work globally now. Please could you tell us about your audience? Our audience is expansive but always entrepreneurs, brands and events in luxury lifestyle. Think of travel, real estate, the boat and yacht industry, art, automobiles and so on. Our readers are luxury owners and luxury lovers of all ages, sexes and backgrounds. Because we work for luxury brands and events, we do a lot of cross-industry promotion. EuropeanLife custom-creates magazines for luxury clients. How do you identify the right selective distribution systems? Our custom-made magazine is always made for a luxury event. We work with luxury industry experts in luxury golf, yachting and property investment, for example. They tell us where they want to be seen and give us the keywords of their audience. (Think of audience groups in terms of their profession, interests, concerns, countries and continents.) We have our own unique and exclusive distribution channels and several different distribution systems where we give the magazine for free in different ways. Our channels include custom-made taglists, strategic luxury memberships and industry bloggers, YouTube, VIP mailings, travel agents and interest groups. We have a big team for every magazine to design a tailored package based on maximum reach, as well 25 social media experts who are continuously researching and segmenting specific audience types. Of all your distribution channels, are there any that are currently more powerful than others? Social media was a popular distribution channel for a long time, but we believe that all your distribution channels should be as close to your client as possible in the best, personal way. It’s hard to understand who is reading a social media post, or who has seen your advert. So we think that target marketing is the best option, and why working for brands and events gives us the best access to specific target groups. It’s a win-win combination. Of the brand stories you’ve helped distribute, what have been some of the most memorable, and why? I am always a fan of the most personal stories. We work a lot with designers, venues and resorts that were founded as weareconnections.com

family businesses and continue to work together generations on. It’s just wonderful. These are the best stories to share where we give a brand a face, dive deeper into their history and connect our clients with life stories. Our readers always love that! How do you keep abreast of behavioural changes within the luxury market? Since the luxury brand owner is our client, we are constanting reviewing the marketplace and any trends or changes that are emerging. And of course, we are also constantly in touch with our clients to understand their needs and objectives. Has there been a particular leader or person you’ve met who has inspired you? And why? Lori Greiner. As an entrepreneur, she started just with one idea and turned it into a multimillion-dollar international brand. What I like is that she, in her approach and her business attitude, is always interested in the person behind the product and she says no if she does not like what she sees. She is approachable, professional, funny and successful - a great mix! I like to do business that way myself. Top 3 recommended books for business leaders? Leadership and Self-Deception by The Arbinger Institute, Invent it, Sell it, Bank it by Lori Greiner and Brave Business Leadership by Jeffrey W. Foley. For you, what does the word ‘luxury’ mean? For me personally, luxury is a feeling that makes me love life. It could be provided by products, by landscape, by experience or by people, but it makes me realise that I am a lucky girl! It is a luxury to feel that way on a daily basis!

EuropeanLife Media is an award-winning publisher with a dedicated focus on luxury and lifestyle events in Asia, the US and Europe. The company publishes a luxury magazine and creates custom-made interactive digital magazines for event organisers to showcase the event and its exhibitors in the right target groups. Discover more at europeanlifemagazine.com.

December 2019

Looking ahead: Connections Tokyo

42 December 2019

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THE ROAD TO LUXURY IN

Tokyo

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December 2019

Looking ahead: Connections Tokyo

CÉ LA VI TOKYO: ‘THIS IS THE LIFE” Located on the rooftop of the iconic Tokyu Plaza Shibuya at level 17 and 18, contemporary Asian restaurant CÉ LA VI TOKYO will open on 5 December 2019. With restaurants in other notable locations across Asia, including Hong Kong, Taipei and the flagship on the rooftop of Marina Bay Sands in Singapore, CÉ LA VI TOKYO will be the brand’s first restaurant in Japan. Perfectly situated in the buzzing district of Shibuya, which is famous for the landmark intersection outside the station, CÉ LA VI will host the closing dinner of Connections Tokyo, promising exquisite cuisine, premium cocktails and stunning views.

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December 2019

Looking ahead: Connections Tokyo

AN INSIDER’S GUIDE TO: TOKYO

Check in at...

ANDAZ TOKYO TORANOMON HILLS Perched on the top floors of Toranomon Hills tower, this sky-high luxury boutique offers stunning views of Tokyo from every perspective. Centrally located between Tokyo Tower and Imperial Palace, the elegantly appointed 164 guestrooms and suites seamlessly blend local design and modern conveniences, with traditional Japanese artwork adorning the restaurants and public spaces. After a day of exploring, get to know fellow travellers over nightly complimentary wine and canapes at Andaz Lounge. Unwind with a personalised Jiyujizai treatment at AO Spa & Club, then head to the 52nd floor for a seasonal craft cocktail while admiring the inspiring night views at the highest rooftop bar in the city. hyatt.com

Where to eat...

M AT S U N O Z U S H I

“Sushi started in Tokyo, it’s the original place for real sushi culture,” explains Yoshi Tezuka, a sushi chef from legendary Tokyo restaurant Matsunozushi. “Tokyo is one of the best places to eat sushi,” he continues, “because Tokyo Bay is home to one of the best parts of the ocean for fishing.” It’s astonishing a location so close to a city as dense as Tokyo can produce such high-quality seafood, but that’s one of the many mystical elements that make Tokyo sushi so special. “Food culture is completely different in Tokyo,” he says. “In other areas like Kyoto, and other parts of west Japan, chefs are trained in a more kaiseki style. There they cook everything: sushi, tempura, soba, while in Tokyo we separate and specialize.” Other chefs may know a lot about sushi, but they don’t know it as Tokyo chefs do. “That’s why,” Tezuka says, “the culture of sushi is so special in this area.” For Tezuka, sushi is in his blood; he’s a fourth-generation chef at Matsunozushi, a restaurant that’s been serving Edo-style sushi since 1910. He also works as an ambassador for sushi, travelling the globe and serving world leaders at international events like the 2019 Osaka G20 Summit. No one person is the same, so no one course crafted by Tezuka is the same. “I make sure each course is perfectly suited to my customer,” he explains. “I can tell by body language and backgrounds what people like, so I can adjust what I do to suit them.” He also runs private class-style dining experiences - which you can join - at his restaurant. Each sushi experience is tailor-made to suit the desires, tastes and interests of each customer. Whether you want to pick your fish fresh from the market, get hands-on making sushi, or you’re just here to eat, Tezuka will chat with you beforehand to ensure your visit is one-of-a-kind. matsunozushi.com

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Looking ahead: Connections Tokyo

What to do...

GALERIE NICHIDO

Ginza’s iconic Galerie Nichido is one of the nation’s most important landmarks in the world of modern Japanese art, especially for oil paintings. This Tokyo gallery was established in 1928, making it the longest surviving Western-style gallery in Japan. Its survival throughout its almost centurylong lifetime is due to a multitude of reasons beyond being home to stunning modern artworks. Chieko Hasegawa, one of the key figures behind the proudly family-run institution, chalks up the success and legacy of Galerie Nichido to its ability to move with the times. Hasegawa herself is an art legend and also an endless fountain of fascinating art anecdotes. She once interviewed Dali, whose entire persona, she suspects “was an art performance itself”. And she has been painted by Andy Warhol, whom she recalls, “asked to take my portrait and then sent me an invoice for the work! Nobody had ever done that before or since!” Galerie Nichido has also invested a lot of energy into supporting upcoming artists, Hasegawa explains, adding; “We have a prize for young artists [Showa Kai] which has been running for over five decades now.” Thanks to this, the gallery has a wonderful selection of unique pieces, collected from upcoming and established art stars which you can only see here. Those who want a unique Tokyo art experience, can meet and chat with her about her illustrious career spent travelling the globe and meeting legends of the modern art world. And as you chat, you can as you admire the works hanging on the walls of Galerie Nichido. It’s truly a one-of-a-kind art immersive experience where ‘omotenashi’ hospitality and high art combine. nichido-garo.co.jp

Facing page top & below: Andaz Tokyo Toranomon Hills rooftop & lobby; sushi chef Yoshi Tezuka from Matsunozushi This page above & left: Chieko Hasegawa at Galerie Nichido; Matsunozushi sushi Pictures & stories with special thanks to Tokyo Convention & Visitors Bureau

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December 2019

Looking ahead: Visit California Luxury Forum, powered by Connections

Dana Point

In Dana Point, you can get down to business and surf at Salt Creek. You can drink in the beach vibes and the fine wines. It’s a place with sophistication and taste, and yet it’s casual. Flip-flops-for-every-occasion casual. Dana Point isn’t just a place. It’s a way of life.

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Looking ahead: Visit California Luxury Forum, powered by Connections

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Beckoning the discerning traveler with an incredible wealth of only-in-California experiences, The Golden State invites you to enjoy the distinctive California vibe of laid-back luxury.

Looking ahead: Visit California Luxury Forum, powered by Connections

California's coolest destination N

Dana Point is the Golden State's hidden gem - a coastal resort with a surfing heritage and whale-watching claim to fame just waiting to be discovered by the discerning traveller

estled between California’s city giants of Los Angeles and San Diego, along Orange County’s extraordinary coastal region, lies the city of Dana Point. This seaside destination is in fact the southern start of the iconic Pacific Coast Highway, also known as Highway 1, which travels 666 miles from the heart of Dana Point to Leggett in Mendocino County. A place that prides itself on its authenticity, Dana Point has a real sense of spirit and community. Much like its high-end neighbours, here you’ll find high bluffs, pristine beaches and luxury resorts. But none of them can lay claim to being southern California’s original surf town. It is here that the world’s first retail surf shop, Hobie Surf Shop, was opened in 1954 by surfing legend Hobie Alter, and where many surfers travelled to experience the infamous Killer Dana surf break. California’s surf heritage is so deeply rooted that it envelops all who live and visit Dana Point; spectators will naturally gravitate towards the coast where the sport’s enthusiasm spreads from sea to shore. In fact, the surf culture is so central to life at Dana Point that its museum, Surfing Heritage and Culture Centre, has been described as the Smithsonian of surfing. Needless to say, life in Dana Point revolves around the water. Its connection is palpable. The harbour, a hub for more than 2,500 boats and yachts, is an energizing launch pad for the town’s limitless activities. Stand-up paddleboarding, kayaking, deep-sea fishing and sunset cruises are offered in abundance. But what perhaps is most impressive is Dana Point’s most recent honour as the “Dolphin and Whale Watching Capital of the World™”. In March, Dana Point hosts the world’s first and longestrunning whale festival to celebrate the migration of the California Gray Whale. Home to one of the greatest concentrations of blue whales and dolphins on Earth, with many using Dana Point as a landmark during migrations, it is a destination that encourages frequent

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sightings of these majestic animals. The beauty of this cliff-lined cove has long been admired. When it was discovered in 1835 by Harvardtrained lawyer and seaman Richard Henry Dana aboard the merchant ship Pilgrim, he declared it “the most romantic spot in California.” And so, it is after this adventurer and San Juan Point (the headlands) that the city of Dana Point is named. Its history though doesn’t begin here. Northeast of Dana Point lies the seventh of California’s 21 missions, an enduring legacy that spans San Diego to Sonoma and marks the footholds gained by Spain in the 18th century. The historic Mission San Juan Capistrano – dubbed the ‘Jewel of the California Missions’ – is not only symbolic of California’s multicultural history but is also the birthplace of Orange County. Today, its destination management company, Visit Dana Point is strategically working towards its goal of placing Dana Point on the global luxury travel map. Executive director Jonny Westom said “by pairing highend resorts and amenities with a laid-back surf culture, visitors to Dana Point will come to discover the premier coastal destination known for our approachable luxury lifestyle.” Positioned among a saturated market of California beach communities, Dana Point features a welcoming small town feel and casual elegance, authentic surf culture and accessibility to open water, which have been further embraced through the city’s expansion. It is now that Dana Point is emerging as one of the most desirable destinations in the state. The Visit California Luxury Forum, powered by Connections for selected international buyers will take place in Dana Point on 8-11 March 2020 Previous page & above: Dana Point, courtesy of Visit Dana Point

December 2019

Looking ahead: Visit California Luxury Forum, powered by Connections

Left: Monarch Beach Resort in Dana Point Below: The Ritz-Carlton, Laguna Niguel in Dana Point

Monarch Beach Resort

The Ritz-Carlton, Laguna Niguel

Laguna Cliffs Marriott Resort & Spa

This AAA Five Diamond beachfront resort, perched on a golden hillside, embodies the relaxed, sun-splashed playful sophistication of coastal Orange County. Its impressive offerings include an award-winning championship 18-hole golf course, a semiprivate beach and an exclusive spa partnership with Miraval Group (the global leader in wellness resorts). For foodies, it won't disappoint. Monarch Beach Resort's dining concepts celebrate seasonal cuisine and sustainable practices. In fact, its Bourbon Steak Orange County restaurant has recently been named number one in the county. Work up an appetite by attending one of the 40 complimentary fitness classes offered at the Miraval Life in Balance Spa. Guests can try their hand at aerial yoga, BOGA yoga or enjoy the inspiring view during an oceanfront spin class.

This iconic resort effortlessly pairs the unparalleled Ritz-Carlton service with California's celebrated relaxed luxury. With panoramic views of the Pacific Ocean from its 150-foot seaside bluff, The Ritz-Carlton, Laguna Niguel, an AAA Five Diamond resort, has one of the most extensive lists of amenities in the region. And it's pet-friendly. Its highlights include its 'made from scratch' restaurant Raya by acclaimed chef Richard Sandoval, as well as The Eco-Adventure Center, which educates guests on southern California's unique ecosystems. The center also hosts rotating art collections in partnership with the Festival of Arts Laguna Beach. What's more, guests can enjoy access to Salt Creek Beach and the resort's Beach Butler Service, as well as preferred golf tee times at Monarch Beach Golf Links.

On a dramatic bluff overlooking the Pacific Ocean, this coastal retreat has a distinct neighbourly spirit. Having recently completed a multi-million dollar renovation in a bid to become a premier Southern California destination, Laguna Cliffs Marriott Resort & Spa combines spectacular uninterrupted ocean views with a relaxed, beach-chic vibe. Its location also means it is one of the best places to watch the sunset. This year, the AAA Four Diamond resort welcomed celebrity chef and four-time James Beard nominee, John Tesar. His new Outer Reef seafood restaurant will deliver a brand-new concept where surf converges with turf. Guests of the resort can also enjoy a state-of-the-art fitness centre as well as complimentary bicycle, boogie board, volleyball, basketball, soccer and surfboard rental.

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DoubleTree Suites by Hilton Doheny Beach Visitors can escape to DoubleTree Suites by Hilton Doheny Beach, an inviting beachfront enclave just steps away from the Pacific Ocean. Fresh from a full-scale renovation and near Dana Point Harbor, the 196-suite, pet-friendly property blends boutique style with a beach house mindset. Add its award-winning restaurant by executive chef Manuel Rocha, and guests will never want to leave. The property offers an all-round first-class, day-at-the-beach vibe stay. doubletree3.hilton.com

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belong

Dana Point is where you

Southern California’s original surf town brings together the best of luxury amenities and laid-back beach culture to create one idyllic destination. 6.5 MILES OF CALIFORNIA COASTLINE • 6 STUNNING BEACHES 4 L U X U R Y R E S O R T S • 2 , 5 0 0 - B O AT- S L I P R E C R E AT I O N A L H A R B O R

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Look ahead: Connections Global in Peru

54 December 2019

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Look ahead: Connections Global in Peru

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December 2019

Look ahead: Connections Global in Peru

56 December 2019

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Look ahead: Connections Global in Peru

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December 2019

Interview with Veronica Napuri

IN CONVERSATION WITH

Veronica Napuri

OWNER, TUCANO PERU A gateway into the Amazon, home to the impressive Macchu Picchu and the spectacular floating reed islands of Lake Titicaca, Peru is aptly described by Veronica in three words: authentic, luxurious, adventurous. And we couldn't agree more...

For those who don’t know, what is Tucano Peru? What do you specialise in? Tucano Peru is a Peruvian DMC and tour operator. We craft fascinating experiences with an aim to allow all clients to make the most of our rich and fascinating country. Our itineraries are created by exchanging ideas with our clients and are each designed exclusively – we take our time to understand each of their requirements. I like my clients to feel special, so always give them enough time so we can discuss a range of possibilities during the planning process. We love shaping the programme to suit the style of each traveller, so that every journey offers a variety of experiences and is unique to that individual or group. Selecting the right accommodation is also vital – it must suit the clientʼs preferences, whether thatʼs to be in a luxury property or in a tent under the stars. At Tucano Peru, we are also pioneers in wellness travel. For many years, I have been training myself in alternative therapies to better understand how to help people select the perfect wellness trip or destination. Also, at the foundation of our business is a commitment to protecting Peru’s beautiful, delicate environment and rich cultural heritage through sustainable travel. Describe one of the most extra-ordinary travel itineraries you’ve designed for a client. We were one of the first Peruvian companies to take railway enthusiasts on the highest train ride in the Americas, the “Tren Macho” from Huancayo to Huancavelica. It takes travellers on an absolutely breathtaking journey through the Andes mountain range.

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If we had only a limited time in Peru, what must feature on our itinerary? In just four days, you can visit the national highlights of Machu Picchu and the Sacred Valley. With a week or more, you will have the time to visit historic cities and off-the-beaten-path adventures too. I’d recommend Lake Titicaca, which is home to 41 protected floating islands made up of bundled reeds. They’re beautiful and local communities continue to live there. Another must is visiting the Amazon Rainforest in northern Peru to see the clay licks, as well as canopy walking among the tree tops. Or, there are also fantastic cruises to enjoy along the Amazon River from Iquitos. Tucano Peru has grown from strength to strength, operating now in a number of travel categories including, wellness and MICE. Tell us more about this… I believe it is necessary to consider the specific needs and interests of each niche market. Focusing on a specific type of travel i.e. wellness or incentives will allow us to become true experts. This then helps us educate our clients. Tucano Peru’s latest project is in the field of wellness. Peru is one of the most energetically charged places on Earth

and provides all visitors with a wonderful connection to Mother Nature, so wellness is a very relevant industry for us. We recently brought international leaders from the UK and India in the field of wellness to Peru and organised retreats. Also, for more than six years, I have been the international delegate for Termatalia, Spain, a very unique organisation dedicated to promoting thermal tourism, health and welfare. We have also been appointed as the Representative for “Red Latino Americana de Bienestar” in Peru. Peru Mice is now promoting experiential events and has the expertise and unwavering dedication to customise the service for any corporate event to the exact taste of your clients.

We are a community at work. We enjoy designing and booking memorable experiences for our clients. A win for our customers is a win for our team What is on the horizon for Tucano Peru in 2020 and beyond? We strive to always be prepared to meet the demands of the traveller. Travel is now more about rejuvenation, adventure, fulfilment, learning new skills and making good memories, so this will be a focus for us in the next few years. We are also part of the Transformational Travel Council, and I am very proud to share their values. Are you noticing any emerging luxury travel trends as a result of your clients’ requests? With so many ideas bubbling in my head every day, and with our client’s requests, I feel that luxury travel is transforming weareconnections.com

Interview with Veronica Napuri

rapidly. We are noticing that our clients are searching for something authentic and exclusive. They want to create experiences that are deeply personal, but also enriching, relaxing and embracing of Peru’s culture. What are most visitors currently looking for? As well as personal experiences, clients request itineraries that are adventurous and far-off-the-beaten-track. Northern Peru crosses mountains, jungle and desert from the Pacific Ocean to the Peruvian Amazon. The journey includes the region’s archaeological highlights, such as Kuélap in Chachapoyas and Chan Chan in Trujillo. The Chachapoyan people have left an awe-inspiring collection of sophisticated hilltop fortifications. The Cloud Warriors: Sarcophagi Sentries perched on the Cliffs in Peru. These are the experiences that our clients are looking for. How is Peru developing to suit the luxury traveller? Quality services, gastronomy and local, authentic experiences have all contributed to the increase of luxury tourism. At present, there is a tendency for our clients to stay in hotels that take into account the environment that surrounds them – greener destinations that offer unique and unforgettable experiences are popular in the luxury market. Luxury travellers also seek exclusivity too. They are willing to pay large sums of money to visit places that have no competition in the world and have unique characteristics. Our major cities of Lima, Cusco, Arequipa, Paracas and Piura have several luxury and boutique hotels to cater for the luxury traveller with spa areas, infinity pools and rooftop bars. Tucano Peru works closely with a number of environmental bodies as part of your commitment to sustainability. weareconnections.com

Why is it important for the travel industry to lead and operate by example? As a company, we are constantly researching and developing attractive, sustainable products that reflect our commitment to protecting Peru’s beautiful, delicate environment and rich cultural heritage. We aim to have a positive impact that will benefit future generations. We have been connecting travellers to locals, at all levels, for many years. For example, for the past three years, we have been running a ‘voluntourism’ project in the traditional Andean community of Sallayfalla, high in the mountains of Cusco province. ‘Voluntravellers’ have the chance to experience the age-old traditions of music, dance, textiles and working the land. Sallayfalla’s customs can be traced directly to before the arrival of the Spanish in South America. Their language, Quechua, was spoken by the Incas; their clothes are made from alpaca and llama wool; their agriculture is non-mechanised; their festivals are based on traditional worship of the Earth, Sun and Moon; and their view of the world is based on the three ethical pillars of Inca society. So far, Tucano Peru’s project with the community has generated a number of benefits for Sallayfalla including employment for some of the male

population as porters on the Inca Trail, health assistance, house renovations, a playground for local children and toilet facilities at the local school. Other sustainable projects Tucano Peru is proud to be part of are the Rainforest Alliance and Carbon Neutral Huella Co2. Finally, what appeals to you about the Connections Way of doing business? You create meaningful connections in an authentic way. I was very happy to be part of the first Adventure edition last year in Slovenia and the latest Wellness event, which was also in Slovenia. The environment that Connections creates is very inspiring. A big surprise to me was that I had a meeting sat in a old farm! This was followed by a meeting at a castle in front of a beautiful lake while eating traditional Slovenian cake. This is a memorable way of doing business and it is exactly what we need to offer in the

Tucano Peru will be an Official DMC for Connections in Peru, 12-15 July 2020. Available exclusively for members of the Connections international private community (blog.tucanoperu.com) Facing page: Anaconda Walk in the Amazon, Veronica meeting with Alex Roca & Micaela Giacobbe This page: Machu Picchu, dancers in Lima & local ladies at Lake Titicaca

December 2019

Country Partner: Slovenian Tourist Board

Join Connections in London 27 - 29 September 2020

& Connections Europe* 29 - 30 September 2020

*For selected tourist boards and high-end UK buyers only. Dates subject to change.

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Country Partner: Slovenian Tourist Board

The green story of Slovenia 8

Destinations which hold the gold Slovenia Green Destination Accolade

Only one step from the city to green nature

Slovenia is a country of green towns and places with rich cultural heritage. A particularity of Slovenian towns is that you can have one foot in the city and the other one in green nature. Take a walk round Ljubljana, Slovenia’s capital, which is one of the greenest European cities in terms of the scope of green public surfaces per resident. Explore the abundance of cultural heritage, lively atmosphere in the city centre, which is closed to motor traffic, and spoil your taste buds with a diverse array of flavours.

Pamper yourself in green

Fresh air and healthy waters are some of the key elements attracting lovers of green tourism to Slovenia. You will find all of the above when visiting Podčetrtek, which prides itself on the golden Slovenia Green label. Indulge in the thermal pleasures of Terme Olimia and explore the green surroundings of the Kozjansko Regional Park. Stroll among the vineyards, enjoy chocolate in the Olimje Chocolate Shop or learn about the third-oldest pharmacy in Europe and the herbal garden of the Olimje Minorite Monastery.

Green image of paradise

Bled, with its heavenly image of the lake with an island, a mighty castle on a rock, and an incredible backdrop with the surrounding Alpine peaks, is one of the most beautiful Alpine gems. In addition to natural and cultural treasures, it is also special due to its beneficial climate and thermal springs with lake water. All of this contributes to Bled’s commitment to sustainable development. Take a ride on Lake Bled and reach its island on a traditional boat – pletnas - an electric boat, or you can even row there yourself. Learn about the lake’s surrounding area with the help of fijakerji, traditional horsedrawn buggies. You can explore Bled and its surroundings by electric bicycles too. You can also contribute to the green mentality by throwing rubbish into dedicated containers, thus observing Bled’s commitment to the Zero Waste concept.

Rogaška Slatina

Rogaška Slatina became world-renowned due to its unique Donat Mg mineral water, which has the highest magnesium content in the world. Legend has it that the medicinal mineral springs were discovered by Pegasus, a winged horse, which can also be seen on Rogaška Slatina’s coat-of-arms. Today, a world-class medical centre is responsible for your health and wellness, and you can also enjoy beneficial energy by taking a stroll through the Spa Park, which is considered to be the town’s green heart. Rogaška Slatina is famous for its world-class hand-made crystal. If you happen to be in the Rogaška Slatina area, hike up to the summit of Boč Hill in the easternmost part of the Karavanke Alps, where you can see the protected pasque flower, a light purple flower that is usually in bloom around Easter.

Komen

Karst landscape is an extremely sensitive ecosystem that weareconnections.com

December 2019

Country Partner: Slovenian Tourist Board

Slovenia is a proud beekeeping nation. Bees have played a huge role in Slovenian culture for centuries. Today the country is home to a huge variety of bee-related activities, from relaxing honey massage and beehive air inhalation to staying overnight in your very own private honeycomb!

10,000 Beekeepers 12,500 Apiaries 62 December 2019

170,000 Hive Colonies weareconnections.com

Country Partner: Slovenian Tourist Board

requires special care. People in Komen, the centre of the Komen Karst, are aware of this too. Pleasant clustered villages tell stories of the harmony between humans and the karst landscape. Adorable little stone houses, delicious specialities provided by the karst soil, the aroma of the Mediterranean felt in the air – all of these are reasons to visit and experience the Karst in an authentic way. A special gem of Karst architecture is the medieval village of Štanjel, one of the oldest settlements in the Karst, known for its old centre and the unique Ferrari Garden designed by the famous architect Maks Fabiani.

Miren, Karst

Discover the landscape of Miren, connecting the green Vipava Valley with the mysterious world of the Karst. Take a ride on a regular bike or an e-bike to see hidden corners and meet the friendly people who are committed to tradition and who live in harmony with nature. Try the culinary delights of the Vipava Valley and Karst cuisine. Asparagus enthusiasts should be sure to catch the special festival in the village of Orehovlje. Enjoy the view from the popular Trstelj hill or the Cerje tower, a monument to peace hiding precious history and artistic treasures behind its stone walls.

Laško

No matter where you turn, green stories will accompany you while in Laško. Enjoy the healthy waters of the Rimske Terme Spa and the Thermana Laško Spa which holds the Slovenia Green Accommodation label. Follow the brewing story of Laško at every step – from one of Slovenia’s most famous breweries and a festival devoted to beer to enjoying wellness treatments and taking on challenges in a unique brewing-themed escape room. Taste the sweetness of honey and honey products made by beekeepers from Laško and its surrounding area.

Kamnik

Previous page: Lake Bled; Laško cycling; Rogaška Slatina This page: Velika planina near Kamnik Pictures: Slovenian Tourist Board, Leon Skrilec

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The historical town of Kamnik combines urban vibes and green nature. Visit the vibrant old town centre, which comes to life during various events. Visit the Days of National Costumes and Clothing Heritage, which is considered to be the largest ethnological festival in Slovenia. Walk just a few steps from the town centre and you’ll find yourself in green nature. Hike up to the nearby Velika Planina Plateau, where the herdsmen tradition is still alive and you can taste the local Trnič cheese. Enjoy the tranquillity of the Kamniška Bistrica Valley or take a stroll among the blooming flowerbeds of the Volčji Potok Arboretum. If you’d like to relax and take care of your wellbeing, visit the Terme Snovik Spa, which is also committed to green

and sustainable development.

The Slovenia Green Tourism Scheme

The core of our sustainability in tourism is the national certification programme and the Slovenian green tourism scheme, which includes the Slovenia Green umbrella brand that: (one) brings together all efforts in the sustainable development of tourism in Slovenia; (two) provides destinations and service providers with specific tools to assess and improve their sustainable operations; and (three) promotes sustainable operations through the Slovenia Green brand. To obtain the Slovenia Green Destination label (Bronze/Silver/Gold), the destinations must meet the Green Destinations Standard criteria, while providers first obtain or present one of the internationally recognised labels that are also verified by Slovenia Green in order to obtain the Slovenia Green Accommodation/ Park/Travel agency label. Currently, 92 Slovenia Green label holders are included in the Green Scheme of Slovenian Tourism, of which 48 are destinations, 38 accommodation providers, four natural parks and two travel agencies.

Awards

The Slovenian Tourist Board has received several international awards for the scheme, including the title of the World’s First Green Country (which is 96% compliant with the Green Destinations standard). The scheme also received the prestigious National Geographic World Legacy Destination Leadership award, conferred by the renowned National Geographic Society to the Slovenian Tourist Board in 2017. The country was also given special attention at the last meeting of the Pacific Asia Tourism Association (PATA). The World’s Top 100 Sustainable Destinations list spotlights those destinations (countries and regions) that are most committed to sustainable and responsible tourism. With 31 destinations on the list this year, Slovenia is extremely successful in this respect. Nominations were evaluated by the Sustainable Top 100 Team, members of the Top 100 International Committee and other experts coordinated by the Green Destinations organisation. In addition to these awards, the Green Scheme of Slovenian Tourism recently received another recognition from the European Travel Commission (ETC). In June 2019 published a report on European sustainability schemes and their role in promoting sustainability and competitiveness in European tourism. It recognised Slovenia as the only destination in the study to systematically approach the implementation of sustainability schemes.

Connections 2020 Country Partner: Slovenian Tourist Board. For more information, visit slovenia.info

December 2019

Country Partner: Turismo de Portugal

Discover the wines of Alentejo Head little more than an hour inland from Lisbon and you are enveloped in the quiet charm of the Alentejo, the hidden Portugal. Here you’ll come across some of the planet’s most astonishing wines, created in eye-catching wineries

n many respects, the Alentejo seems to have it all, it’s just a well-kept secret. It accounts for one third of Portugal’s land mass, but has only 6% of the population - one of Europe’s most sparsely populated regions. The magnificent unspoilt landscapes are carpeted with wild flowers in spring and stretch to the horizon, dotted with cork oak, olive trees, eucalyptus and swathes of vines. The region boasts charming white washed villages and hilltop castles, exquisite cathedrals and churches and countless UNESCO World Heritage sites. Mysterious standing stones, many pre-dating Stonehenge, are dotted across the region – you’ll generally have them to yourself at sunset. Add to that a liberal sprinkling of astonishing Roman remains, cultural gems like Évora and Monsaraz and the Dark Sky Alqueva Reserve – the world’s first Starlight Tourism Destination and it’s easy to see the appeal of this unhurried, stress-free region. Above all, the Alentejo is the country’s gastronomic soul and its wine is its crowning glory.

" The Alentejo is the country’s gastronomic soul & its wine is its crowning glory

A unique wine heritage Winemaking in the Alentejo can be traced back to Roman times. Today the traditional is celebrated and the modern is embraced, with state-of-the-art flagship wineries rubbing shoulders with traditional producers to create truly sensational wines that are making experts around the world sit up and take notice.

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Country Partner: Turismo de Portugal

Key wineries of the Alentejo Half of all Portuguese wine comes from the Alentejo. With eight distinctive regions, there’s plenty of characterful wine to enjoy from serious, long-lived wines for the connoisseur to approachable wines for the keen amateur. There are iconic, sturdy reds and indigenous whites from Adega da Cartuxa just outside Évora, while estates like Herdade do Esporão, dating back to 1267, have championed a modern, sophisticated style that’s hard to resist. Cabeças do Reguengo On the edge of the stunning Serra de Sao Mamede Natural Park and boasting more than 3,000 vines over 100 years old, Casa Relvas produces 6 million bottles a year and offers a range of detailed tours and tastings. João Portugal Ramos Not far from the marble city of Estremoz, this estate offers a range of tours, walks and activities like cookery workshops. Carmim This vineyard produces every type of wine and is a great chance to see medieval region Monsaraz, one of the jewels of the Alentejo. Herdade dos Grous This 1,6700-acre estate lies just outside Beja and the

memorable tours showcase the superb wines, stables, olive groves and a huge lake. Herdade do Sobroso Overlooking the Guadiana river, this estate is known for exemplary gastronomy, jeep safaris and superb wines.

Wine tourism The Alentejo Wine Route threads through spectacular scenery, linking gorgeous vineyards and stunning wineries. There are some 260 wineries and vineyards, over 60 of which are open to the public. A good tip is to collect a map and get your bearings at the Wine Route Centre in Évora (you can book visits from here too). Travel along near-empty roads, stay in remarkably goodvalue hotels and herdades of real charm and individuality. And, best of all, enjoy wines created from grapes growing just a few metres from your bedroom window. The Alentejo is quietly and confidently gaining a reputation as a premier location for wine tourism. It’s a destination with a difference, one that remains authentic, inspirational and accessible - and it’s on our doorstep. We can all raise a glass to that.

THE FOODIE ONE Herdade da Malhadinha Foodie heaven, with vineyards, olive groves and traditional livestock, not to mention a pool and spa. THE ARTISTIC ONE Quinta do Quetzal This estate magically combines a cutting-edge winery and a funky art gallery, complete with a fabulous restaurant. THE UNIQUE ONE Honrado Producing extraordinary wines in clay amphorae, just as the Romans did. T H E I N N O VAT I V E O N E Ervideira Creators of ‘Water Wine’, bottled and aged 30 metres under the waters of Lake Alqueva.

Connections 2020 Country Partner: Turismo De Portugal For more information, discover Visit Alentejo (visitalentejo.com) and Wines of Alentejo (vinhosdoalentejo.pt) If you plan to explore possibilities for developing wine tours as part of your programme, get in touch: Alentejo Promotion Office, info@turismodoalentejo.pt Pictures: Turismo de Portugal

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December 2019

Official Video Partner: Connections Adventure in the Azores

Destination Marketing

Lessons learned from a decade of storytelling and content marketing for the travel industry

With over a decade of award-winning storytelling and content marketing for the travel industry, Rob Holmes, chief strategist of GLP Films, shares insights and best practices in digital content and destination marketing for travel brands in this exclusive Q&A. Based on your experience producing over 200 films across 40+ countries globally over the last ten years, what are the best content strategies that work for travel brands? There have certainly been a lot of changes in the digital marketing landscape over the past decade, especially with new platforms and ever-changing trends. From videos and blogs to social media and influencer marketing, each tactic has its strengths but is only effective with a thoughtful strategy. The one strategy GLP Films has found to be successful across all mediums and trends is authentic storytelling. Research shows that storytelling elicits an emotional response that is more likely to influence behaviour. The modern consumer does not want to be sold to. Consumers want to be informed and inspired, and storytelling is promising to be an effective strategy in content marketing for the travel industry.

2 December 2019

What are some of the challenges for destination marketers today? Terms like “overtourism” are now at the forefront of conversations. By 2030, international tourist arrivals are set to hit a staggering 1.8 billion worldwide. Like any large global industry, tourism can devastate destinations when left to grow freely without strategy, management, or awareness of impact. Destination managers are now faced with the balancing act of promoting growth while ensuring the longevity and health of the very places that makes a destination attractive. At GLP Films, we are proud to be part of the solution by leveraging marketing strategies such as storytelling to help destination marketers promote sustainable tourism. How should a destination develop its content strategy to align with sustainable tourism? First, a destination should look at its existing tourism assets to clearly outline its identity, positioning, and branding within the broader tourism sector. Second, a destination's long-term success in today’s highly competitive tourism market depends on its ability to differentiate itself and provide a unique and authentic travel experience. Therefore, destinations should embrace their unique and authentic travel experiences and emphasise the protection of their cultural and natural assets as a core value for the destination and its stakeholders. Third, once a destination brand strategy is in place, they should develop a strategic and cost-effective storytelling and digital content strategy in order to produce the best content to share these experiences and reach high-value travellers on key digital and social channels. weareconnections.com

Official Video Partner: Connections Adventure in the Azores

Ultimately, this authentic content (videos, photos or articles) paired with a targeted distribution strategy will attract the right tourists that will spend more money and stay longer in the destination, while also appreciating, respecting and sharing their rich travel experiences and supporting long-term sustainable tourism growth. What makes for a great story in destination marketing? The secret is destinations and travel brands already have great stories—culture, people, food and the environment. Authentic storytelling will elevate your destination or brand, connect with your target audience, and help protect the assets that make your destination unique. Stunning visuals and traditional advertisements are no longer enough. Travel brands and content producers must think creatively and strategically about how to develop the best content that actually connects with their intended audiences–– and that is through storytelling. So how do you tell a great story? We recommend including four key elements for any great story: character, place, conflict and purpose. These elements will help you craft a compelling story your audience cares about and will remember. Your storytelling should be about the people, cultures, and the experiences that differentiate your destination and help make it uniquely its own, and those four elements will help bring that story to life. Can you share a recent example of successful content marketing for sustainable tourism? We recently worked with the country of Georgia to promote its unique adventure and culinary experiences. Our storytelling campaign produced five new videos focused on authentic experiences that could take place anywhere in the destination, therefore dispersing travelers and reducing the risk of overtourism. The campaign also targeted the high-value, low-impact adventure traveler through strategic distribution with targeted media, influencer and social media marketing. Ultimately, the campaign resulted in seven million video views, six major media placements reaching those targeted travellers, and a repositioning of Georgia as a destination rich in culture and adventure travel opportunities while also protecting the very assets that make up its identity. Do you have any advice for destination marketers for their future content marketing strategies and campaigns? Who you work with to develop your content marketing strategy and get the word out about your destination is so important. Work with brands, agencies, influencers, writers, or other partners that are invested in your destination’s longterm sustainability and know how to help you identify and strategically share your stories with your target audience. We challenge you to look beyond just increasing visitors and think strategically about sustainable growth by setting goals that align with the long-term vision for your destination.

Connections Adventure Video Partner: GLP Films. For more information contact Rob Holmes, founder & chief strategist; rob@glpfilms.com; glpfilms.com GLP Films is an award-winning content marketing agency dedicated to authentic storytelling and sustainable tourism marketing for the travel industry. Three-time winner of the “#1 Adventure Travel Film” (2016-2019). Winner of the Magellan Award for “Best Marketing Video” (2018). Global Clients include: National Geographic, Visit California, Georgia Tourism, Indonesia Tourism, Thailand Tourism, Visit Maine, Inkaterra Hotels, UNWTO, PATA, LEGOLAND, Beverly Wilshire Hotel, Connections, and more.

Pictures: GLP Films

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December 2019

2 December 2019

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Interview with Chris Mears

IN CONVERSATION WITH

Chris Mears

CEO, AFRICAN TRAVEL & TOURISM ASSOCIATION Africa has it all. From savannahs and mountains to rainforests and coral reefs, it is a true wonder. We caught up with Atta's CEO, Chris Mears, who shared his insight into Africa's increased connectivity, Kenya's evolution as a high-end destination & the launch of Atta's new sustainable charter

What do you find most amazing about travel in Africa? Diversity and the variety of different experiences available on the continent, from the rolling plains of the Serengeti to the fever tree forests of northern Kruger to the arid semi-desert in northern Kenya. No two areas are the same. But itʼs not only the remote destinations: Africa’s cities are vibrant, buzzing and full of energy. While often overlooked by travellers there are some amazing experiences available and itʼs well worth having some time to experience these. Which regions do most of your travellers come from? And is this changing? Historically, from an Atta perspective, the traditional markets are the UK, North America and continental Europe. While these areas all remain strong in terms of demand, there are ever-increasing numbers of travellers coming from China, India and South America. What new trends do you predict emerging in 2020 and beyond? With an increase in connectivity not only to Africa but within the continent, we are seeing more and more multi-destination itineraries. However, the consumer is becoming more and more aware, and itʼs vital that the trade can make the footprint as light as possible. How have you seen Kenya adapt as a high-end travel destination? Kenya has a mature tourism industry with a wonderful array of options for the traveller but most importantly, Kenyan businesses have invested in their number one resource: their people. This means that tourism products have consistently improved, providing a first-class experience with warm Kenyan hospitality. weareconnections.com

How would you describe Kenya in three words? Vibrant, welcoming and memorable. How is the topical issue of sustainability impacting your business? This is a vital area. Earlier this year, we launched the Atta charter for sustainable tourism and are actively encouraging our members to sign up to the charter. As a second stage to this, we are in the process of developing a toolkit for our members which will give them guidance in making their businesses more sustainable in a relevant, meaningful and manageable way. What impact do you believe the Connections partnership will have on the region? Africa is a wonderful continent and to many it’s unknown, as such they are often wary to sell the destination Partnering with Connections will expose a whole new group of top-end buyers to the wonders of the continent and give them the knowledge and contacts to sell with confidence. What does luxury mean to you? Itʼs about the whole experience, not just where you are staying but what you are experiencing, having your expectations not only met but exceeded.

Connections is partnering with Atta to host ConnecTALKS Adventure in Kenya, 6 October 2020. (atta.travel) Facing: Elephant in Kenya Above: Sunset tree in Tsavo East National Park, Kenya Pictures: Harshil Gudka & Damian Patkowski

December 2019

2019 highlights

Pictures: Sarah Lucy Brown

Join Connections

Leading luxury travel buyers and suppliers can meet through global events held twice a year, ConnecTALKS, personal introductions, peer-to-peer meetups, tailor-made socials and more. Don't take our word for it...

You know that feeling when you are trying to approach a “stranger” and you wish you had a mutual friend introducing you? Well Connections is that “friend” introducing you to a “new friend”, soon to be part of the same “community”. Shigeki Urier, 7Pines Resort Ibiza Our interest was piqued when we heard about Connections’ new venture. Having seen proven results of their commitment to detail when it comes to sourcing high level buyers and suppliers, and their elevated level of professionalism and execution, it was a no-brainer for us to be involved from the start. Siobhan Byrne Learat, Adams and Butler Connections is by far the best luxury travel b2b group I’ve ever attended. They just get it! Their unique, professional yet relaxed format, coupled with their wonderful attentive and creative staff, make you really build long-lasting and real relationships that have allowed us to do impactful business Mark Stiles, Blaycation The Connections community will become a growing force within the luxury travel industry. Their events are an ideal opportunity to meet like-minded travel professionals, learn about new product and forge long-lasting relationships to help grow our business and offer a diversity of experiences for our clients. Matt Vlemmiks, Lightfoot Travel

72 December 2019

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2020 Calendar of Events Date

Destination

Event

9-12 February

Tokyo

Connections Tokyo*

8-11 March

Dana Point

Visit California Luxury Forum*

20 March

Barcelona

ConnecTALKS Weddings in association with Traveller Made

20 April

Dubai

Connections Cocktail Reception

11 May

Frankfurt

ConnecTALKS Incentives in association with IMEX

12 May

Frankfurt

Connections Private Dinner

12 - 15 July

Lima

Connections in Peru

21 September

Riviera Maya

Connections Cocktail Reception

27 - 29 September

London

Connections in London

29 - 30 September

London

Connections Europe*

6 October

Kenya

ConnecTALKS Adventure in association with Atta

25 - 28 October

Oman

Connections Oman*

4 November

London

ConnecTALKS Wellbeing in association with Wellbeing Escapes

7 December

Cannes

Connections Private Dinner

8 December

Cannes

Connections Private Lunch

Event dates & venues are correct at time of print and are subject to change. *Bespoke events for global buyers to meet with destination-specific suppliers.

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December 2019

#ConnectionsWay

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