What are good user acquisition strategies for mobile app developers?
Sarah Lee, Updated Apr 24
There are six channels of APP promotionďźš
1. Social Media: establish communities to share information about the APP through Facebook, Twitter and other social platforms. Instagram can be selected if the target audience is young.
2. Video promotion: post videos on YouTube to introduce this APP and give some information about usage techniques. The content of promotion often includes fashion hot spots, so it can be promoted with social media. For example, internet celebrity marketing is used for Facemoji promotion. Internet celebrities are highly matched with the target customers in terms of user attributes, age and gender. At the same time, a topic that covers a large user group and is easy to resonate is selected to create an outstanding creative story. Then it achieves success by spreading naturally through internet celebrities and users (instagram videos, stories, YouTube videos and Exclusive Hash tag).
3. App Optimization: the landing page can be optimized by installing heat to obtain users’ preferences. Setting up some interesting dynamic ideas or pictures to encourage users to share things though interaction of APP. Improve users’ experience by encouraging users to comment to get feedback.