Here's how marketers can use product reviews effectively to increase sell
Whether you run an ecommerce business or your favorite online consumer, you should be well aware of the benefits of product reviews in ecommerce. However, to prove the point, 64% of customers look at a product review or rating before proceeding with their purchase. Indeed, product reviews have become an integral part of online marketing. They support the reliability of your store products. They speed up traffic and sales without making your product among the trustworthy. If we look at traditional marketing methods, oral communication is one of the oldest methods. It has great influence, but it does not cost anything. Today, this old-fashioned way of marketing is computer-generated. Social media, product reviews, etc. It has replaced the old personalized advertising. Today, the internet has made this marketing strategy easily accessible and has influenced thousands of people online. Let’s take a look at the benefits of product reviews and why each ecommerce business needs it.