WE’RE SHOWCASING THE REGION POWERING AUSTRALIA
Western Sydney isn’t just growing — it’s driving the nation forward.
The Western Sydney Lifestyle & Travel Expo (WSLTE) is the long-overdue flagship event for this powerhouse region, perfectly timed with the opening of the new airport and designed to connect with a vast, influential population eager for travel, lifestyle and new experiences. WSLTE will be the premier lifestyle and travel showcase in one of Australia’s fastest-growing, most diverse and highest-opportunity markets.
WHY WESTERN SYDNEY TOURISM?
The numbers tell a compelling story:
• Western Sydney accounts for 20%+ of Sydney’s domestic overnight visitors (Tourism Research Australia, year ending March 2024).
• 2.3 million domestic overnight visitors in the same period — up 5.5% year-on-year.
• 6.5 million visitor nights and $1.5 billion spent, increases of 29.7% and 34.1% respectively.
• Population of 2.73 million people — roughly one-third of NSW.
• 29% of all NSW businesses are based in Western Sydney, contributing around onefifth of NSW Gross State Product.
• $1 billion allocated in the 2024–25 NSW Budget to Western Sydney infrastructure and road connections to Western Sydney International Airport (WSI) and Bradfield City Centre.
• 539,500 international visitors in 2024 (Destination NSW).
This investment is accelerating the rise of the Western Sydney Aerotropolis, transforming the region into a major economic and lifestyle centre.
A YOUNG, DIVERSE, HIGH-SPENDING MARKET
Western Sydney offers a uniquely dynamic audience:
• Median age: 34 — significantly younger than eastern Sydney.
• 180+ cultural backgrounds represented.
• Strong interest in travel, wellness, home improvement, mobility, recreation and lifestyle upgrades.
• A consumer base ready to explore, spend and engage.
INTERNATIONAL AIRPORT: A GAME CHANGER
The opening of Western Sydney International Airport (WSI) creates a new global gateway right in the region’s backyard, unlocking unprecedented opportunity for tourism, business travel, logistics, retail, real estate and the broader visitor economy.
Forecast impacts include:
• 16,000+ jobs by 2033, up to 69,000 by 2055.
• Millions of additional domestic and international passenger movements.
• A powerful lift in hospitality, tourism and local business growth.
WSLTE is designed to ride this wave of momentum, placing exhibitors and sponsors directly in front of Australia’s most exciting growth corridor.
WHAT MAKES THIS EXPO DIFFERENT?
WSTTE blends consumer travel and tourism leadership into one large-scale, modern event hosted in the heart of Western Sydney at WEST HQ. It is built to attract the broadest cross-section of the region’s booming population. Location: The Coliseum at WEST HQ. The WSTTE will draw visitors from neighbouring regions and across NSW. Proposed format:
When: 2 Day event over Saturday and Sunday - November 7 and 8, 2026.
Day 1: Consumer focus with exhibitors’ stalls and fun presentations.
Day 2: Includes consumer travel market panels and speakers.
The event is produced by two ofWestern Sydney’s most trusted media and event brands:
• WEXPO — delivering major Western Sydney events since 2020 at venues such as Blacktown Workers Club and Sydney Showground.
• Community Broadcast Network (CBN) — publisher of five Western Sydney newspapers, the Travel with Emma brand and media partner for 13 regional business awards.
Partnerships with councils, tourism bodies, government and community groups will further strengthen reach and credibility.
AUDIENCE & ATTENDANCE
Projected attendance: 5,000 – 8,000 visitors over two days. Key segments include:
• Families.
• Young professionals.
• Multicultural communities.
• Seniors exploring lifestyle options.
• Deal-seeking travellers.
• Students and early-career professionals.
• Airport-driven event visitors.
• Residents interested in regional progress and development.
Western Sydney’s scale, youth and spending power make this an unmatched consumer opportunity.
MARKETING & PROMOTION
The expo will be supported by a strong, multi-channel campaign across:
• CBN newspapers and digital platforms.
• Access News and travel/lifestyle publications.
• Community radio and metropolitan media engagement.
• High-level social media campaigns.
WHY BE INVOLVED?
Because Western Sydney is the future. Participation positions your organisation to:
• Capture early momentum from the WSI boom.
• Engage directly with ready-to-buy consumers.
• Build long-term brand loyalty.
• Showcase products and services in a growth market.
• Align with optimism, progress and innovation.
• Strengthen regional business networks.
EXPO HUBS
The event will be organised into themed hubs, creating immersive visitor journeys. Potential hubs include:
• Destinations & Experiences: Snow, Beach, Wine Country, Rainforest, Outback, CBD, Day Trips.
• Attractions: What to see, speacial deals, visiting in Western Sydney and outside Western Sydney.
• Travel Services: Airlines, Insurance, Smart Travel, Agents & Operators.
• Lifestyle & Leisure: Wellness, Spas, Retreats, Dining, Kid-Friendly, Pet-Friendly.
• Accommodation: Hotels, Boutique Stays, Glamping, Caravans & Motorhomes.
• Adventure & Mobility: 4WD, Cruising, Car Rentals, Transport.
• Technology & Innovation: AI, Booking Systems, Future of Travel.
• Culture & Community: Flavours of the World, Accessibility & Disability Travel.
EXHIBITOR SPACES
There will be 120 exhibitor stalls available to purchase spread over 3 levels of The Coliseum
• 70 2 x 2 Octanorm built exhibitor areas.
$2,950INC
• 50 trestle table stalls.
$1,450 INC
Airport and aerotropolis opportunities.
• Smart travel and AI.
• Domestic and international destinations.
• Business travel and industry insights.
• Night-time economy.
• Bookings and appointments via the WEXPO system.
• Scheduled vendor meetings through WEXPO.com.au.
• Major giveaways and promotions.
• Western Sydney Traveltopia membership and social events.
• Breakout rooms and information sessions.
Western Sydney Travel Expo is a platform that brings together opportunity, aspiration and momentum in the region shaping Australia’s future.
Sponsorship and exhibitor enquiries: travelexpo@accessnews.com.au | 0407 783 413 | www.wexpo.com.au
SUPPORT PARTNERS
Sponsorship Pack ages
Inclusions
One executive exhibitor space, premium location.
Prime branding on event collateral including аdvertising and banners set up throughout the venue.
Option to deliver a workshop / presentation on a relevant subject arera.
Advertisement display in the program
Advertising credit with CBN brands*.
Hotel accommodation with breakfast for two (2) people, for duration oif the event.
Access to workshop and attendee registrations for qualified marketing purposes.
VIP networking launch event.
Banner in workshop space for all workshops.
Access to a private area on the day for client consultations.
Option to introduce a workshop.
Exclusive video business profle interview on the day of the event and supply of fles, post event.
All hour access to a dedicated account manager.
