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MASTERPLAN OBJECTIVES

An inclusive place that works for all

”A place that integrates and connects the communities of Finchley Road and West Hampstead. A new neighbourhood that reflects Camden’s unique culture and provides something for everyone – a mix of homes where people can stay and grow; jobs and local opportunities; shops, restaurants, leisure and community facilities; and new green public spaces to relax with friends and family.”

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The Masterplan objectives are formed of eight key principles:

Strengthening the connection between West End Lane and Finchley Road

A new residential-led, community focused and safe neighbourhood with its own distinct identity genuine mix of uses across the Site

The creation of a variety of employment opportunities and jobs, from small independent retailers to established companies

Public realm and open space that is accessible to everyone

New community facilities

A new for new and existing residents, including a multi-disciplinary healthcare centre and community centre.

New homes for all, including 35% affordable homes

An architectural character that is complementary and respectful of the surrounding heritage whilst also creating a new place with its own identity

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