PROBIOTIC CLEANING
Pure by Nature. Proven by Science.
PLANT-BASED FORMULATIONS
RENEWABLE RESOURCES
MADE IN THE UK



The power of nature, accelerated by science and innovation, creating natural cleaning solutions designed with environmental responsibility in mind.
What makes Cleanline Pure a considered choice for cleaning?
The Cleanline Pure range is made up of probiotic, enzymatic and lactic acid-based technology, all of which encompasses the power of nature to successfully tackle a wide range of cleaning and disinfecting tasks, whilst minimising impact on the environment.

Cleanline Pure products are produced and bottled in the UK by manufacturers accredited with environmental standard ISO 14001.
Why is natural cleaning better for the planet?
The chemicals we use every day at home and at work end up in our waterways and oceans, and even inside our bodies and organs. Although the water, soap, detergents and disinfectants we wash down the sink or flush down toilets pass through water treatment plants, some of these chemicals manage to get through the net, causing harm to aquatic plants and animals. For example, phosphates trigger algae growth, which reduces the oxygen level in lakes and rivers, reducing biodiversity and killing marine life.
Other traditional cleaning chemicals can stunt growth or cause infertility in animals. Furthermore, the production of these synthetic chemicals can be energy-intensive, releasing large volumes of carbon dioxide, a well-known greenhouse gas that contributes to global warming. Our range of Cleanline Pure professional cleaning products do not contain quaternary ammonia (QACs or ‘quat’), parabens, triclosan, chlorine, bleach or other harmful ingredients that is not found in nature.







What is lactic acid?
Lactic acid is an organic acid that has biocidal efficacy, which means it has the ability to eliminate harmful pathogens. The use of this naturally-derived ingredient is becoming widely used because its efficacy for germ-kill, and its kindness to surfaces, equipment, and skin. Our lactic acid-based Cleanline Pure products do not leave harmful or sticky residues on surfaces, unlike many traditional actives such as QAC’s, that need an additional rinsing process.
What are probiotic products?
Probiotic cleaning uses specifically selected bacteria that have no detrimental impact on land or sea life. Cleanline Pure probiotic products are made using Bacillus which, in some cases, promotes healthier environments. Microbial products have the added benefit of helping to reduce allergens which is particularly important in a working environment as well as at home.
Key attributes
PLANT-BASED FORMULATIONS
Made with plant-derived, bio- based* ingredients from renewable resources.
Formulated using responsibly sourced, plant-based technologies.
Not formulated with petrochemicals.
Only food-grade dyes used, where applicable.
Fragranced with 100% natural essential oils.
Never tested on animals.
TESTED & CERTIFIED
Sanitisers are externally tested and approved by third party independent and accredited labs.
Proven effective biocidal contact time in just 30 seconds at 2% dilution.
Research-led innovation, focused on environmental responsibility, offering complete peace of mind.
PRODUCT

Continues working after cleaning, thanks to the formula based on lactic acid, enzymes, and beneficial bacteria.
Unique bio - based formulations. Contains non-genetically modified bacterial strains.
Reduces the occurrence of drugresistant bacteria & development of dangerous bacteria.
Shor t contact times for optimal disinfection – only 30 seconds.
LOW-TOXICITY
Low-toxicity to human health and animal life.
Low-toxicity to soil and its nutrients.
Low-toxicity to aquatic health. Ingredients do not promote algal bloom.
Manufactured in the UK, minimising carbon footprint. MADE IN THE UK
*Toilet cleaner has a minimal amount of food-grade biodegradable dye to ensure full coverage
Key attributes

Packaging that reflects our environmental values, through use and disposal.

Individually labelled with end-oflife instructions for disposal. Trigger heads contain no metal parts and are recyclable along with the bottle. All containers and bottles are recyclable.
EASY TO USE
Available in concentrate for best cost in use.
Ready-to-use formats for optimal performance and convenience. No hazard classification in use.
Supplied with safe handling guidelines and recommended dilution instructions.
All recycled packaging is sourced from the UK.
Contains a minimum of 50% post-consumer recycled materials.
The Cleanline Pure range balances environmental considerations with proven, high-performance cleaning results.
Proven by Science

Cleanline Pure biocidal products are tested in UKAS accredited independent laboratories.
Our commitment to full transparency
Our suite of Cleanline professional cleaning products prides itself on offering customers complete and transparent test data for all its biocides. Promoting transparency, Cleanline Pure is no exception, with industry-leading contact times for disinfection and groundbreaking concentrations that bring efficiencies and cost savings to your business, while also minimising the environmental impact associated with transporting heavy ready-to-use products.


What does full transparency look like?
Many cleaning products do not list the important details of their test data, such as the test conditions or contact time. Cleanline Pure prides itself on being completely forthcoming with all of this important information. This enables customers to see the true efficacy of the product and understand the correct process to ensure the required biocidal activity for their environment.






What to look for when checking biocidal product test data
When checking and comparing efficacy test data for professional cleaning products, always ask your supplier for the following 4 things:
1. A test certificate (not statement) from a UKAS accredited independent laboratory. You can check via www.ukas.com.
2. The contact time. This is vital for understanding if the product will suitably disinfect the surface or equipment you need to clean in the time it takes for the cleaning task to take place. For example, if the surface needs to stay wet, you will need to know how long to leave it wet before wiping or rinsing it off so anything above 5 minutes is unrealistic.
3. The test conditions will have been completed in either dirty or clean conditions. You will need to know because if the test is done in clean conditions, you will need to preclean for the specified contact time to be applicable.
4. Whether the test conditions meet those defined by Biocidal Products Regulation (BPR, Regulation (EU) 528/2012)

Biological-based cleaning products

Probiotic professional products work with biology, not against it, and provide an alternative to traditional cleaning chemicals.
PROBIOTIC
Contain beneficial microbes that reach deep into surfaces
Cleanline Pure probiotic product formulations are low-toxicity and their continued use provides a safe and efficient choice for cleaning in professional environments.
Biological-based cleaning products contain natural beneficial microbes, which reach deep into surfaces and offer long-lasting cleaning results.
The application-specific beneficial bacteria have been selected to release enzymes, as an effective long-term approach to odour control and degradation of organic compounds such as grease, fats, proteins, starch and sugars.
Unlike traditional chemical cleaners, probiotic products do not ‘strip’ surfaces of bacteria. Instead, the Cleanline Pure range inoculates surfaces with beneficial bacteria that continue to work long after the product has been applied.
Cleanline Pure probiotic products are full of beneficial bacteria which penetrate deep into surfaces, naturally degrading dirt and odours and helping to promote a safe natural surface biome.




PROBIOTIC
CONCENTRATED
By reducing the transportation of water, Cleanline Pure concentrated products can reduce carbon emissions by up to 98% compared to ready-to-use products.
Due to its highly concentrated formula, one Cleanline Pure 5 litre concentrate can produce up to 333 ready-to-use trigger bottle solutions, providing great economy in use.
Cleanline Pure concentrated products are diluted at point of use into re-usable trigger bottles reducing unnecessary single use plastic waste.
5 litre Cleanline Pure containers are sourced in the UK from 50% recycled polymer. When empty, containers can be recycled and should be rinsed, label removed and placed in mixed recycling to be identified and segregated at a MRF (Mixed Recycling Facility).
Cleanline Pure concentrated products do not require specialist safety transportation packaging and are not classified as hazardous for transport.
Cleanline Pure concentrated products are highly versatile and can be diluted according to a cleaning task and soiling level.
Cleanline Pure concentrated products reduce storage needs and optimise space in transit and onsite.
Diluting concentrated products at point of use into reusable trigger bottles reduces unnecessary single-use plastic waste.



Effective cleaning, mindful of environmental impact
An essential range of Cleanline Pure products tackle key cleaning tasks in specific commercial environments
Cleanline Pure delivers essential and effective cleaning solutions for key tasks in commercial environments, ensuring the very highest standards of cleaning and hygiene are achieved in foodservice, washroom and general public areas.










Effective cleaning, mindful of environmental impact
GENERAL HOUSEKEEPING










These biological-based products contain unique application-specific beneficial bacteria, ideal for tackling specific and problem-solving cleaning tasks.










Concentrated cleaning products


Cleaner Sanitiser Concentrate CL1113
Cleanline Pure Cleaner Sanitiser Concentrate is a concentrated, non-fragranced, naturally active sanitiser designed for dual-action cleaning and disinfection of all hard surfaces.
Fragrance-free and non-tainting in use; suitable for use in kitchens and on food preparation surfaces.
Dual-action cleaner and sanitiser formula cuts through grease and dried on food soiling.
Independently tested and verified to be effective against bacteria and enveloped viruses in just 30 seconds, as defined in EN1276 and EN14476.
Contains natural antimicrobial active ingredients.
Contains no quaternary ammonium salts, dyes or phosphates. No rinsing necessary, saving water and cleaning operator time. Only 30 seconds contact time.


Probiotic Multi-Purpose Cleaner Concentrate
CL1066
Cleanline Pure Probiotic Multi-Purpose Cleaner Concentrate is an effective, environmentally responsible, concentrated multi-surface cleaner designed to remove grease, fats, proteins, starch and sugars that build up on hard surfaces over time.
Bio-based ingredients from renewable resources to reduce impact on the environment.
Removes malodours at source and replaces with a fresh ocean fragrance, creating a more pleasant environment for guests and customers.
Residue-free - No rinsing necessary, saving water and cleaning operator time.
Continues to work whilst soiling is present.


Probiotic Washroom Cleaner Concentrate
CL3052
Cleanline Pure Probiotic Washroom Cleaner Concentrate is a concentrated, biologically-based daily cleaner that provides an efficient way to clean, deodorise and remove stains from hard surfaces in washrooms.
Highly effective at breaking down scale and uric salt.
Application-specific bacteria degrade uric acid making the product highly effective in washroom applications.
No rinsing necessary, saving water and cleaning operator time. Will continue working after surface has been cleaned.
Leaves a distinctive, pleasant ocean breeze fragrance.
Concentrated cleaning products


Probiotic Cleaner Degreaser Concentrate
CL2029
Cleanline Pure Probiotic Cleaner Degreaser Concentrate is a concentrated, environmentally responsible solution for the removal of various fats, grease and oils from hard surfaces.
Bio-based ingredients from renewable resources to reduce impact on the environment.
Probiotic microorganisms degrade fat cells and greases without the need for harmful chemicals.
Removes carbon deposits from ovens, griddles, BBQ’s and all types of ducting and extraction filter equipment.
Residue-free - No rinsing necessary, saving water and cleaning operator time.


Washroom Cleaner Sanitiser Concentrate
CL3055
Cleanline Pure Washroom Cleaner Sanitiser Concentrate is a fragranced, concentrated, natural active-based sanitiser for dualaction cleaning and disinfection of all hard surfaces in washrooms.
Contains natural antimicrobial active ingredients to sanitise and clean a wide variety of hard surfaces. Independently tested and verified to be effective against bacteria and enveloped viruses in just 30 seconds, as defined in EN1276 and EN14476. No rinse formulation, saving water and time. Leaves a distinctive, pleasant ocean fresh fragrance.

Biological-based cleaning products

Heavy Duty Organic Descaler Concentrate
CL3057
Cleanline Pure Heavy Duty Organic Descaler Concentrate is an organic acid-based limescale remover suitable for kettles, irons, shower heads, washing machines, dishwashers, sinks, bathroom fixtures and floors.
Plant-derived surfactants chosen to minimise environmental impact.
Highly effective even in hard water areas.
Ideal for removing even the toughest limescale, soap scum and watermarks.


Probiotic Odour Neutraliser Concentrate
CL4092
Cleanline Pure Probiotic Odour Neutraliser Concentrate is a concentrated, highly effective stain and odour neutraliser that offers a long-term approach to odour control.
Safe and effective for use on carpets, upholstery, fabrics and flooring.
Contains highly active, micro-organisms that penetrate deep into the surface and breaks down dirt and degrades odours at the source.
Highly effective against spoiled food, fish, cigarette smoke and other odourous compounds.

Probiotic Grease Trap Maintainer
CL1114
Cleanline Pure Probiotic Grease Trap Maintainer is a powerful, lowtoxicity, biological formula designed specifically for difficult grease applications.
Readily biodegradable and low toxicity formula, chosen to minimise environmental impact.
Suitable for grease traps, grease traps, drain line treatment, wet wells, and sewage injection pits.
Works with the bacteria not against it to deliver maximum product performance.
Concentrated cleaning products

Concentrated products are highly versatile and can be diluted with water according to soiling level and cleaning task required.


Probiotic Carpet and Upholstery Cleaner
Concentrate CL2032
Cleanline Pure Probiotic Carpet and Upholstery Cleaner Concentrate is a concentrated, highly effective, biologically-based stain remover for carpets and upholstery.
Dual surfactant blend offers superior cleaning, detergency and fibre conditioning.
Can be used to spot-clean upholstery, curtains and vehicle upholstery.
Modern bacteria-compatible chemistry for maximum product performance.
No rinsing necessary, saving water and cleaning operator time.

Probiotic Enzyme Floor Cleaner
Concentrate CL2024
Cleanline Pure Probiotic Enzyme Floor Cleaner Concentrate is a concentrated, bacterial floor cleaner that uses enzymes to provide excellent removal of fats, proteins and carbohydrates.
Cleans fats, oils and grease from wide range of hard and porous surfaces.
Completely biodegradable, providing an environmentally responsible alternative to the use of solvents, caustics, acids and other similar harsh chemicals.
Suitable for porous surfaces such as concrete.
Ready-to-use cleaning products

READY-TO-USE
Delivered pre-diluted in convenient trigger sprays or squeezy bottles, Cleanline Pure ready-to-use products are ideal in smaller operations where space is limited or there is no access to water to prepare a solution.
Cleanline Pure ready-to-use products are safer and easier to use requiring no preparation or dilution, reducing the risk of spillages and accidents.
Cleanline Pure ready-to-use products contain an exact formulated strength optimal for the task for which they have been designed, ensuring performance and efficacy is consistent and reducing the risk of waste.
Cleanline Pure ready-to-use products have been developed to have a low hazard classification and do not have any hazard pictograms compared to concentrated products.
Labelled with instruc tions for end-of-life disposal, product labels are designed to be easily removed before recycling.
Bottles and trigger heads are made from at least 50% post recycled polymer.

750ml PE T bottles are sourced in the UK and made from at least 50% recycled plastic.
Contain beneficial microbes that reach deep into surfaces



Ready-to-use cleaning products



Washroom Cleaner Sanitiser CL3053
Cleanline Pure Washroom Cleaner Sanitiser is a fragranced, readyto-use, natural active-based sanitiser for dual-action cleaning and disinfection of all washroom hard surfaces.
Contains natural antimicrobial active ingredients to sanitise and clean a wide variety of hard surfaces. Independently tested and verified to be effective against bacteria and enveloped viruses in just 30 seconds, as defined in EN1276 and EN14476. Contains no quaternary ammonium salts, dyes or phosphates. No rinsing necessary, saving water and cleaning operator time.
Leaves a distinctive, pleasant ocean fresh fragrance. Contains no phosphates.
Probiotic Toilet & Urinal Cleaner CL3056
Cleanline Pure Probiotic Toilet & Urinal Cleaner is an innovative, environmentally responsible toilet bowl and urinal cleaner that has a beneficial effect on the downstream septic tank or biological sewage treatment plant.
Safe to use on a variety of surfaces including porcelain, stainless steel, steel, brass, copper, PVC, polyethylene and polypropylene.
Helps reduce limescale build-up where germs and bacteria breed.
Continues to work whilst soiling is present. Keeps waste pipes free from build up, particularly in low water usage applications.
Probiotic Washroom Cleaner CL3050
Cleanline Pure Probiotic Washroom Cleaner is a ready-to-use, daily, biologically-based cleaner that provides an efficient way of cleaning, deodorising and removing stains from hard surfaces in washrooms.
Highly effective at breaking down scale and uric salt.
Application-specific bacteria degrade uric acid making the product highly effective in washroom applications.
No rinsing necessary, saving water and cleaning operator time. Will continue working after surface has been cleaned.
Leaves a distinctive, pleasant ocean breeze fragrance.
Ready-to-use cleaning products



Probiotic Multi-Purpose Cleaner CL1064
Cleanline Pure Probiotic Multi-Purpose Cleaner is a specially formulated probiotic product that has been developed to create an environmentally responsible solution for the removal of grease, fats, proteins, starch and sugars that build up on hard surfaces over time.
Bio-based ingredients from renewable resources to reduce impact on the environment.
Removes malodours at source and replaces with a fresh ocean fragrance, creating a more pleasant environment for guests and customers.
Residue-free - No rinsing necessary, saving water and cleaning operator time.
Continues to work whilst soiling is present.
Cleaner Sanitiser CL1111
Cleanline Pure Cleaner Sanitiser is a non-fragranced, ready-to-use, natural active-based sanitiser for dual-action cleaning and disinfection of all hard surfaces.
Fragrance-free and non-tainting in use; suitable for use in kitchens and on food preparation surfaces.
Dual-action cleaner and sanitiser formula cuts through grease and dried on food soiling.
Independently tested and verified to be effective against bacteria and enveloped viruses in just 30 seconds, as defined in EN1276 and EN14476.
Contains natural antimicrobial active ingredients.
Contains no quaternary ammonium salts, dyes or phosphates. No rinsing necessary, saving water and cleaning operator time. Only 30 seconds contact time.
Probiotic Cleaner Degreaser CL2027
Cleanline Pure Probiotic Cleaner Degreaser is a ready-to-use, environmentally responsible solution for the removal of various fats, grease and oils from hard surfaces.
Bio-based ingredients from renewable resources to reduce impact on the environment.
Probiotic micro-organisms degrade fat cells and greases without the need for harmful chemicals.
Removes carbon deposits from ovens, griddles, BBQ’s and all types of ducting and extraction filter equipment.
Residue-free - No rinsing necessary, saving water and cleaning operator time.
Ready-to-use products are formulated for the task they are designed for, ensuring product performance and efficacy is consistent and reducing risk of waste.
Ready-to-use cleaning products


Probiotic Spot and Stain Remover CL4050
Cleanline Pure Probiotic Spot and Stain Remover is a spot cleaner for carpet and upholstery that provides exceptional long-lasting cleaning and odour control.
Complete degradation of organic soils ensures resoiling does not occur.
Dual surfactant blend offers superior cleaning, detergency and fibre conditioning.
Can be used to spot-clean fabrics, upholstery, curtains and vehicle upholstery.
No hazard classification under CLP regulations.
General-purpose cleaner brings back the shine to glazed ceramic tiles, stainless steel and glass surfaces.
pH neutral formula safe for use on range of sensitive surfaces including plastic, marble, granite, vinyl and chrome surfaces.

Probiotic Odour Neutraliser CL4090
Cleanline Pure Probiotic Odour Neutraliser is a ready-to-use, highly effective odour neutraliser that offers a long-term approach to odour control.
Safe and effective for use on carpets, upholstery, fabrics and flooring.
Highly active micro-organisms penetrate deep into the surface, breaking down dirt and degrading odours at the source.
Can be sprayed or used in fogging machines.
Remains active on the surface and continues to work long after the product is applied, helping to prevent the reoccurrence of odours and stains.

