Read the introduction to MEASURING CULTURE by John W. Mohr, Christopher A. Bail, Margaret Frye, Jennifer C. Lena, Omar Lizardo, Terence E. McDonnell, Ann Mische, Iddo Tavory, and Frederick F. Wherry. Written collectively by a team of leading qualitative and quantitative sociologists of culture, the book considers three common subjects of measurementāpeople, objects, and relationshipsāand then discusses how to pivot effectively between subjects and methods.
