POLITICAL A D V E RT I S I N G
MEDIA KIT CON TACT
ERIN ADDENBROOKE 303-566-4074
eaddenbrooke@ColoradoCommunityMedia.com
Includes South Platte Edition
ColoradoCommunityMedia.com 303-566-4100 01-08-16
ColoradoCommunityMedia.com | 303-566-4100
WELCOME TO COLORADO COMMUNITY MEDIA You’re local. We’re local...really local. In fact, we publish 16 local newspapers in the metro Denver suburbs. To us, local is big. At Colorado Community Media, we believe that city news, high school sports, public events, history and culture all contribute to the identity of a community. Local newspapers are still the single best source for bringing that all together. We also believe that healthy businesses, are the pulse of a community, so we want to provide you and your campaign with valuable, local advertising options. We can help you cast your advertising net as large or small as you need. We offer print options, digital options, counsel on how to create a successful campaign and free ad design services. Let us help your campaign grow and become a successful part of a local community.
Jerry Healey Owner/Publisher jhealey@coloradocommunitymedia.com
Ann Macari Healey Executive Editor ahealey@coloradocommunitymedia.com
Erin Addenbrooke Advertising/Major Accounts/Classified Manager eaddenbrooke@coloradocommunitymedia.com
Chris Rotar South Metro Editor
Because to us, local is big.
crotar@coloradocommunitymedia.com
Start your campaign today with Colorado Community Media.
Glenn Wallace North/West Metro Editor gwallace@coloradocommunitymedia.com
Call us at 303-566-4100. Scott Andrews Production/Marketing Manager sandrews@coloradocommunitymedia.com
Highlands Ranch | Corporate Office 9137 Ridgeline Blvd., Ste. 210 Highlands Ranch, CO 80129
Audrey Brooks Business Manager
Golden
722 Washington Ave., Unit 210 Golden, CO 80401
abrooks@coloradocommunitymedia.com
Westminster
Shari Martinez
8753 Yates Dr., Ste. 200 Westminster, CO 80031
Circulation Manager smartinez@coloradocommunitymedia.com
ONE CALL ★ ONE BILL ★ UP TO 152,000 WEEKLY HOUSEHOLDS 01-08-16 | 2
ColoradoCommunityMedia.com | 303-566-4100
REACHING MORE THAN 152,000 LOCAL WEEKLY HOUSEHOLDS WE HAVE THE AUDIENCE YOU’RE LOOKING FOR
76
Boulder 36
Brighton Northglenn Thornton
Arvada
Westminster
Denver International Airport
Commerce City
Golden 70
Wheat Ridge 25
Denver
43%
70 225 Aurora
Lakewood
of readers keep their newspaper for 10+ days
470
Englewood Littleton Centennial
285
Highlands Ranch Roxborough Park
69%
Parker
Lone Tree
of readers believe the paper provides valuable local advertising
Castle Pines Franktown
Castle Rock
Elizabeth 86
Kiowa
Elbert Larkspur
84%
of readers look forward to reading the local newspaper
92%
Monument
of readers find their local newspaper to be informative
48%
24
25
of readers do not have a home subscription to a daily newspaper
Colorado Springs
Survey conducted by the National Newspaper Association
ONE CALL ★ ONE BILL ★ UP TO 152,000 WEEKLY HOUSEHOLDS 01-08-16 | 3
ColoradoCommunityMedia.com | 303-566-4100
COLORADO COMMUNITY MEDIA REACHES ADULTS WHO WILL VOTE! Source: NAA; American Voters Media Use Survey
91 % 86 % 79 % 58 % 54 %
of voters who contribute to campaigns read newspapers in print or online. of voters who cast ballots in the last local election read newspapers in print or online. of voters ages 18 to 34 read newspapers in print or online.
of voters using mobile devices for news, turn to newspaper sources.
of voters rate local TV political ads as “annoying”.
ONE CALL ★ ONE BILL ★ UP TO 152,000 WEEKLY HOUSEHOLDS 01-08-16 | 4
ColoradoCommunityMedia.com | 303-566-4100
CUSTOMIZE YOUR CAMPAIGN Reach all 152,000 households in our distribution area
Full Page
Half Page
Quarter Page
$6,999
$4,299
$2,699
10.25” x 16.5”
VERTICAL 5.04” x 16.5”
VERTICAL 5.04” x 8”
HORIZONTAL 10.25” x 8”
HORIZONTAL 10.25” x 4”
Rates per week. All packages include color and free ad design.
DIGITALLY SUPERCHARGED
DIGITAL
Your print ad will be included in our online advertising directory, ShopLocalColorado.com.
OFFERINGS INCLUDED
DIGITAL BANNER AD
FREE WITH
Reach our online readers with a digital banner ad on the same websites as your print ad.
ANY PRINT PACKAGE
EXPAND YOUR SOCIAL MEDIA REACH
PURCHASE
Your social media posts automatically feed into our Follow Local widget in real time.
Not looking for full distribution? Target local voters with one of our 7 advertising zones, or choose the individual publications specific to your campaign
advertising zones
76
Boulder 36
Brighton Northglenn Thornton
Arvada
Westminster
Denver International Airport
Commerce City
Golden 70
Wheat Ridge 25
Denver
70 225 Aurora
Lakewood
470
Englewood Littleton Centennial
285
Highlands Ranch Roxborough Park
Parker
Lone Tree Castle Pines
Franktown
Castle Rock
Elizabeth 86
Kiowa
Elbert Larkspur
25
north Northglenn-Thornton Sentinel, Westminster Window northwest Arvada Press west Golden Transcript, Lakewood Sentinel, Wheat Ridge Transcript central Centennial Citizen, Englewood Herald, Littleton Independent (includes South Platte Edition) south central Highlands Ranch Herald, Lone Tree Voice east Elbert County News, Parker Chronicle south Castle Pines News-Press, Castle Rock News-Press, Douglas County News-Press Please contact a CCM Marketing Consultant for a custom quote to match your specific campaign needs.
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ColoradoCommunityMedia.com | 303-566-4100
DIGITAL TARGETING STRATEGIES We provide campaign planning and management expertise that leverages data, consumer habits, purchasing windows and buying funnel to establish consistent communication throughout the campaign journey. Retargeting
Geographic
Behavioral
IP Targeting
Contextual
Demographic Search Retargeting
Custom Quotes Available Pricing for digital strategies will vary based on your specific campaign needs. Please contact a CCM Marketing Conultant for a custom quote.
103.7 Million Opt-In Emails Our database consists of U.S. Citizens who are registered voters, Democrats, Republicans, Independents, etc. The database is comprised of self-reported consumers that have contributes their information through opt-in online surveys, e-subscription, e-registrations and our extensive network of permission based websites.
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LOCAL DISTRIBUTION North Zone – Price Group 1
Households
Zip Codes
Delivery
Publication Day
Northglenn-Thornton Sentinel *
2,600
80221, 80229, 80233, 80241, 80260
Mailed
Thursday
Westminster Window *
2,200
80021, 80030, 80031, 80221, 80234, 80260
Mailed
Thursday
Households
Zip Codes
Delivery
Central Zone – Price Group 2
Publication Day
Centennial Citizen
12,500
80112, 80122
Free
Friday
Englewood Herald *
500
80110, 80113
Mailed
Friday
Mailed
Thursday
Free By Mail
Thursday
Littleton Independent *
2,500
80120, 80121, 80123, 80128
South Platte Independent
2,500
80123
South Zone – Price Group 2
Households
Zip Codes
Castle Rock / Pines News-Press
18,400
80104, 80108, 80109
Douglas County News-Press *
1,100 Households
East Zone – Price Group 3 Elbert County News * Parker Chronicle West Zone – Price Group 3
Delivery
Publication Day
Free
Thursday
80104, 80108, 80109, 80116, 80118, 80135
Mailed
Thursday
Zip Codes
Delivery
Publication Day
585
80107, 80117
Mailed
Thursday
21,050
80134, 80138
Free
Friday
Households
Zip Codes
Delivery
Publication Day
Golden Transcript *
3,000
80401, 80403
Mailed
Thursday
Lakewood Sentinel
15,000
80226, 80228
Free
Thursday
Wheat Ridge Transcript *
1,700
80033, 80034
Mailed
Thursday
Northwest Zone – Price Group 4 Arvada Press
35,400
South Central Zone – Price Group 4 Highlands Ranch Herald Lone Tree Voice
Households
Zip Codes 80002, 80003, 80004, 80005, 80007
Households 27,800 5,450
Zip Codes
Delivery
Publication Day
Free
Thursday
Delivery
Publication Day
80126, 80129, 80130
Free
Thursday
80124
Free
Thursday * Denotes Legal Publications
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ColoradoCommunityMedia.com | 303-566-4100
POLITICAL ADVERTISING SPECIFICATIONS POLITICAL AD REQUIRMENTS A
All political ads must contain ‘Paid Political Advertisement’ above the ad in 12 point type.
B
Additionally, all ads must carry a fair political practice (PAID FOR BY) disclaimer in the bottom of the ad to include the name and address (NO P.O. Boxes) of the individual or organization responsible for the placement of the ad plus a phone number of someone who can respond to the ad’s contents. A website address may serve as a substitute for a street address.
MEDIA & FILE SUBMISSION CCM can accept your ads via the following methods and formats: CD, DVD
USB Flash Drive
Email (max. size 20 MB)
COLORS CCM offers full-color in all publications. Any supplied spot colors are processed in a CMYK workflow.
DO A
PAID POLITICAL ADVERTISEMENT
Submit a PDF file created with the PDF/X-1a:2001 preset Use CMYK images for your color graphics Use images that are 300 ppi Create your file to the exact size of your ad Use vector-based art Use 100% black for black text
DO NOT Send Word, Publisher, Excel, Powerpoint, JPEG, TIFF, Flash, GIF, BMP, Corel Draw or Freehand files as press-ready ad files Use RGB, Index or Spot images for your color graphics Use images pulled off the Internet Use rich-black for black text Use less than 10 point font size for color or reverse type Send your PDF file with crop or registration marks
DIGITAL BANNER AD OPTIONS
B
Paid for by the Committee to Elect First Lastname. www.website.com | 800-123-4567
Colorado Community Media (CCM) cannot be held responsible for the quality of reproduction if these specifications are not followed. Ads received after deadline may not publish in the desired issue. CCM will not be held responsible for changes the CCM creative department has to make to get files ready for press.
Leaderboard 728 x 90 px
Medium Rectangle 300 x 250 px
Square
250 x 250 px
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