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Salish Kootenai College - Strategic Enrollment Management Plan

Page 1

ASG1

Increase number of annual non-degree credentials granted (CEU, certificates, workshops)

ASG1

G8

Initiated

Make website more user friendly

1, 4

4

4, 9

2, 4

2, 4

4

Ongoing

Enhance virtual presence (social media)

4

4, 8

4, 8, 9

4, 8

4

4

S3

Initiated

3, 5, 6

3, 5, 6

3, 5, 6

S4

Not Started

S5

Initiated

S6

Status

S1 S2

Strategies

Increase percentage of stop out students (one or more quarters) returning to SKC and transfer students

ALL

G7

Increase # applications, specifically local

OBG3

G6

Enhance SKC reputation in the community

G5

Increase local SKC exposure

G4

Increase interest in SKC by potential students and their families / supports

G3

→ OBG3

G2

Build capacity (e.g. housing and technology)

G1

SKC Strategic Plan Allignment

Increase breadth and effectiveness of educational opportunities with Tribal Departments and entities

Goals

Offer high demand credentials and programs in relevant formats (certificates, badging, micro/stackable-credentials, online, transfer pathways) Recruit from SKC High School Equivalency (HSE) program (HiSET test)

3, 5, 6

3, 5, 6

2, 3

3

Develop a HS engagement committee to focus HS marketing strategies

1, 2

2

1, 2

1, 2

1, 2

Initiated

Increase contact/engagement with local high school students and high school personnel

2, 3

2, 7, 8

2, 3, 8

2

2, 7

S7

Ongoing

Increase number of CEU partner organizations and CEU offerings

3

3

3

3

S8

Ongoing

Enhance SKC Preview Day

2

2

2

2

S9

Initiated

2, 3, 8

2, 3, 8

2, 3, 8

2, 3, 8

S10

Initiated

1, 2

2

S11

Initiated

2, 5

2, 5

S12 S13 S14 S15

Ongoing

Develop and enhance coordinated efforts to engage with the community at all levels of SKC (trade shows, college fairs, community service, cultural events, parades, etc) Simplify the enrollment processes (e.g. applications for elders, voc-rehab, at distance) Increase articulation agreements, particularly with TCU and regional institutions Develop targeted outreach to stop out students

3

Initiated

Engagement with alumni / use as recruiters

2, 9, 10

2, 9, 10

2, 9, 10

2, 9, 10

Ongoing

Secure funding for infrastructure to support student needs

8, 9, 10

8, 9, 10

8, 9, 10

8, 9, 10

Not Started

Recruit internally (multiple credentials/matriculation)

2, 5

2, 4, 5

2, 4, 8

2, 4, 8

X

X

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12

1, 2 2, 5

2, 5

2, 3

3, 5, 6

3

2, 3

3

3 2, 8

2, 3, 8

2, 3, 8

2, 3, 8

2

1, 2, 4

2, 5

2, 5

1, 2, 5

3

3

2, 3

2, 9, 10 8, 9, 10

8, 9, 10

8, 9, 10

2, 3, 5, 9

Measures of Success Increased virtual awareness (social media and website analytics) Increased numbers of HS engagements

X

Increased contact with target populations

X

Increased number of completed applications

X

Increased number of dual enrollment students Increased numbers of community engagements

X X

X X

X

X

X

X

X

X

X

Increased number of contacts prior to first day (emails, mailings, texts)

X

Map of transition points with procedures outlined

X

X

X

X

X

X

X

X

X

X

X

Documented contacts, connection, and engagements through data

X

Streamlined or efficient enrollment process

X

Increased Yield Rate (Apps to Reg)

X

X

X

X

X

X

X

Increased number of total credits taken per quarter

X

X

X

X

X

X

X

Increased percentage of returning students (students who have stopped out for

M13 one or more quarters) and Transfer students

Increased number of annual non-degree credentials granted (CEU, certificates,

M14 workshops) M15 Increased number of annual student transfers

X X

X

X

X X

X

X

X

X

X X


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