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Recruiting_Playbook 2025

Page 1

1

Discover the difference.


Company & Culture


12

1,100+

Agents across San Diego

2,757

Units sold in 2024

$2.7 billion

closed sales volume in 2024

TOP

Ranked among the top 3 real estate brokerages in San Diego County for units and sales volume*

TOP

Coldwell Banker Chairman’s Circle award, representing the top 7% of affiliates nationwide

3

7%

# #

1

The #1 Coldwell Banker affiliate company in California

6

The #6 Coldwell Banker affiliate company nationwide for GCI

TOP

500

9

Ranked among RealTrends 500 top brokerages nationwide for transaction sides and sales volume

*Source: TrendGraphix. Data as of April 2024 and includes reported activity from all residential real estate brokerages in San Diego County for 01/01/23-12/31/23.

8


8

OFFICE LOCATIONS

10

1. Eastlake

11

2300 Boswell Road, Ste 100 Chula Vista, CA 91914

2. Chula Vista 864 Amena Court Chula Vista, CA 91910

3. Mt Helix/La Mesa 9555 Grossmont Summit Drive La Mesa, CA 91941

4. Coronado 944 Orange Avenue Coronado, CA 92118

10

5. Bankers Hill 410 Kalmia Street San Diego, CA 92101

6. Mission Hills 902 Fort Stockton Drive San Diego, CA 92103

7. Point Loma - Liberty Station 2468 Historic Decatur Road, Ste 150 San Diego, CA 92106

3

8. Point Loma Village 2920 Canon Street San Diego, CA 92106

6 7

9. Ocean Beach

5

1851 Cable Street San Diego, CA 92107

San Diego

10. 4S Ranch 17135 Camino Del Sur, Ste 115 San Diego, CA 92127

4

11. Rancho Santa Fe

1 2

16087 San Dieguito Road, Ste D3 Rancho Santa Fe, CA 92091

12. Encinitas (Commercial) 851 South Coast Highway, Ste 300 Encinitas, CA 92024


CBW Events

Though we are associated with a world-renowned and historic brand, Coldwell Banker West is a locally owned brokerage, fostering a family-like atmosphere and displaying deep commitment to our local communities through the CBW Foundation. Throughout the year, we organize a variety of events — some are fundraisers, and some are just for fun — creating ample opportunities for our agents to bond and connect with one another on a more personal level.

CLICK for video

Charity Golf Classic

E

•

•

•

•

•

CLICK for video

Company Picnic

Hal


CBW FOUNDATION

246

More than 246 grants given

$330k

Over $330k given in donations

100k

Our donations have provided food to 100k families

Events include:

PA S T G I F T R E C I P I E N T S I N C L U D E :

•

Casino Night

•

Company Picnic

•

Charity Golf Classic

•

Halloween Party

•

Winter Wonderland with Santa

lloween Party

CLICK for video

•

Girl Scouts of the USA

•

Sharp Hospice Care

•

Rancho San Diego ASA Softball League

•

Susan G. Komen 3-Day

•

•

YMCA of San Diego County

Make-A-Wish Foundation of San Diego

•

South Bay Community Services

•

St. Madeleine Sophie’s Center

•

Labrador Rescuers

•

Cristian’s Big Heart

•

Bonita Historical Society

•

Youth Assistance Coalition

•

Cammies & Canines

•

Project Mercy

•

Lakeside Middle School

•

Back in the Saddle

•

El Cajon Valley Lions Foundation

•

San Ysidro Health

•

Bonita Vista High School Vocal Music Department

•

SVG Helping Hands Inc.

•

Eastlake Little League

•

La Mesa Parks & Rec Foundation

For more info, visit www.cbwgives.com


Mornin

Gen Blue Gen Blue is an annual, networkwide event that brings agents together to learn from expert instructors and panelists, find out what the brand has in store to keep you on the cutting-edge of industry tools and trends, network with your peers, and best of all, have a great time.

Morning Huddle

Every Monday, Tuesday, and Th

Coldwell Banker West has a co

informative and inspirational se

your day, stay updated on com new tools and resources, hear

to reach their goals, and learn f and special guest speakers.

Training

We prioritize your success, and

experience level, we provide an Whether you prefer the conven CBU Learning Center or prefer

we have it all covered. Our main

your sales skills, enabling you t

become the best version of you


ng Huddle, Mentorship & more

GRIT Mastery Coaching Program

hursday morning from 8:30-9:30am,

If you’re looking to take action toward achieving your goals,

ompanywide Zoom call. These

but want a strong, motivating support system, GRIT Mastery

essions are a great way to jump-start

coaching may be the answer. GRIT, which stands for “Genuine,

mpany and industry news, learn about

Relationships, Integrity and Tenacity,” was developed by Evelyn

and see what your peers are doing

Alan, a dynamic sales trainer and coach, whose programs

from the company brokers, managers

have aided in doubling and tripling clients’ income.

Mentor Program

d to cater to your specific needs and

Coldwell Banker West is dedicated to providing the best

n extensive range of training options.

education and training for our sales associates who are

ience of online courses through our

new to the real estate business. The Mentor Program

hands-on in-office training sessions,

provides instruction in the basics of real estate practice and

n focus is to assist you in honing

productivity under the guidance of a qualified, experienced,

to reach your fullest potential and

and successful mentor, who works in collaboration with the

urself.

branch manager to execute a plan for success.


CBW CHAT: COMMUNICATE & COLLABORATE

CBW CHAT is the internal communic

Coldwell Banker West. It allows agen

to their peers, gather ready-to-use m

brand assets, view a multitude of tra

sign install or removal, stay up to da

and announcements, and much mor

to many of our company vendors an


cation platform used by

nts to post messages

marketing materials and

aining videos, order

ate on company events

re. It also features links

nd tools.

Lofty (CRM) Lofty (formerly known as Chime) is a client relationship management platform that helps you stay connected to your past clients and sphere of influence while growing your business through data-driven marketing, lead capture, and intelligent lead nurturing tools for generating new prospects.

Included features: •

IDX website (click here for sample)

•

Landing page builder

•

Lead generation

•

Open house form

•

Text code capture tool

•

Drip campaigns

•

Market reports

•

Listing to lead matching

•

Virtual number for texting


`

Awards & Recognition The Coldwell Banker International Awards & Recognition program is designed to spotlight those agents and teams who have achieved the highest levels of success. Award designations are based on two production categories for a calendar year: adjusted gross commission income (AGCI) or units. AGCI is comprised of commercial sales, residential sales, leases, and incoming referral income received after outgoing referral fees and outside broker splits have been deducted. Units is comprised of only residential sales units.


Marketing & Tools


List Assist List Assist is a Coldwell Banker West benefit to help jump-start the marketing on your new listings. Whenever you list a new property, your RCA will automatically send you a host of complimentary items as soon as the listing is live in the MLS — a Just Listed flyer, a Just Listed social media graphic, and a single-property website. Upon request, a Just Listed postcard can also be included.

Single-Property Websites

5273 Ironwood Ave

3 BR | 2.5 BA |

Stunning home on a sought-after canyon lot! Newly renovated with stainless-steel appliances, designer cabinetry, and quartz Beautiful deck to enjoy panoramic canyon views and breezes.V ceilings and skylights, multiple fireplaces, remodeled bathroom the canyons and the coast from this amazing Point Loma locat

ja n e a g e n t REALTOR® | DRE #01234567 Call me: 619.555.1234 jane.agent@gmail.com www.janesellshomes.com

© Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell B registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real E supports the Fair Housing and Equal Opportunity Acts. Each office is independently owned and o property is listed with a real estate broker, please disregard. DRE #01481919

ju Just Listed Social Media Graphics


MODERN L U X U RY

5273 Ironwood Avenue | San Diego 92106 Stunning 3-bedroom, 2.5-bathroom home on a sought-after canyon lot! Newly renovated kitchen with stainless-steel appliances, designer cabinetry, quartz counters, and glass backsplash. Beautiful deck to enjoy panoramic canyon views and coastal breezes. Additional features include a tankless water heater, dual-pane windows and slider, central heating and air, vaulted ceilings and skylights throughout, multiple fireplaces, remodeled bathrooms, wood flooring, mirrored closet doors, side yard with new sod, and a 2-car attached garage. Enjoy the canyons and the coast from this amazing Point Loma location.

CLICK for sample

3 BR

2.5 BA

1,365 ESF

17 81 AV E N I DA E S T R E L L A , L A J O L L A

5 BEDROOMS | 4.5 BATHROOMS | 3,645 ESF High on a hill overlooking the ocean, surrounded by lush greenery and peaceful coastal breezes, is nestled this absolute gem of a property. Walls of windows, two-story ceilings, and retractable skylights create airy, light-filled living spaces perfect for every mood. The vast backyard is beautifully landscaped and offers lush palms, panoramic views, and a vanishing-edge pool. Inside you’ll find an oversized chef’s kitchen, spacious living areas, and inspired details throughout. The spectacular primary suite features a large view deck that offers breathtaking vistas and exquisite sunsets.

O ffe red at $2,875,0 00

JANE AGENT REALTOR® | DRE# 01234567

JANE AGENT | REALTOR® | DRE# 01234567

619.555.1234 | jane.agent@gmail.com www.janesellshomes.com

619.555.1234 | jane.agent@gmail.com | janesellshomes.com

© Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC supports the Fair Housing and Equal Opportunity Acts. Each office is independently owned and operated. If your property is listed with a real estate broker, please disregard. DRE #01481919

© Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. If your property is listed with a real estate broker, please disregard. DRE #01481919

CLICK for sample

Just Listed Flyers

9555 Grossmont Summit Dr La Mesa, CA 91941

4275 Executive Square, Suite 400 La Jolla, CA 92037

Call Jane today at 619.555.1234 to learn more about this incredible home.

For more information about this exceptional property, contact Jane at 619.555.1234. 5 Bedrooms | 4.5 Baths | 3,645 ESF

1,365 ESF

High on a hill overlooking the ocean, surrounded by lush greenery and peaceful coastal breezes, is nestled this absolute gem of a property. Walls of windows, two-story ceilings, and retractable skylights create airy, lightfilled living spaces perfect for every mood. The vast backyard features lush palms, panoramic views, and a vanishing-edge spa.

kitchen counters. Vaulted ms. Enjoy tion!

JANE AGENT REALTOR® | DRE# 01234567

619.555.1234 jane.agent@gmail.com www.janesellshomes.com

Banker Logo are Estate LLC fully operated. If your

© Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC supports the Fair Housing and Equal Opportunity Acts. Each office is independently owned and operated. If your property is listed with a real estate broker, please disregard. DRE #01481919

ustlisted

5273 Ironwood Ave

by Jane Agent

3 BR | 2.5 BA | 1,365 ESF

Just Listed Postcards

J U S T L I S T E D by JANE AGENT 1781 A V E N I D A E S T R E L L A , L A J O L L A


Additional ma

Times to HIRE

A General Contractor Wondering if it’s time to hire a general contractor? These pros are experts at managing all aspects of a project, including applying for building permits, hiring subcontractors, overseeing work and cleanup, and more. If you’re thinking of undertaking a major home improvement project, remodel or new build, a general contractor will likely be a key member of your team. Here are 10 times it makes sense to work with a general contractor to help your project run smoothly.

GENERAL VS. SPECIALIZED A specialized contractor is a pro with a single specialty area of practice, like electricians and plumbers. A general contractor (GC), on the other hand, oversees all on-site aspects of a construction project, including the work of any specialized contractors. The GC is your point person — the one with a bird’s-eye view of the entire project and the person you call about everything related to the project.

You’re Ready to Implement an Architect’s Plans

You Want to Exercise Your Design Chops

If you’ve been working with an architect to design a custom home, once the plans have been finalized, it’s time to find a contractor who can bring the design to life. It’s important that these pros work well together, so if your architect suggests contractors he or she has worked with before, it’s a good idea to consider getting bids from them. But even if you do go with one of the contractors your designer suggests, don’t neglect to do your own due diligence — check references, ask to see past work and double-check that he or she is insured.

This certainly isn’t the case for all homeowners, but for a certain design-savvy subset, taking on a (relatively) smal design project with the help of a general contractor is an exciting proposition.

Tip: If you’re planning to go right to a general contracto without hiring a designer, it’s a safer bet if you’re keeping most elements in the same place. In other words, the more complexity involved, the likelier you’re going to need to bring a designer on board.

Social Media Graphics

Newsletters & Fa


a ll n

or g e d

rketing tools

June 24

June 23-24

lsbad e Festival, Car delicacies at the California Win taste a variety of

and sip on fine wines Gardens. This is Guests are invited Club & Spa's - The Aviara Resort Golf one of San Diego beautiful Park Hyatt lovers, located in for true fine wine an elegant VIP event Carlsbad. ul coastal cities – County's most beautif ad

Location: Carlsb Cost: $75-$200

More information:

lsbad awinefestival.com/car

OB Street Fair

& Chili Cook-O

ff

Cook-Off Street Fair & Chili annual Ocean Beach tasty festival Stop by the 43rd 24, 2023, for a on Saturday June from 10am to 8pm , shopping, and more. ront entertainment nosh, art, beachf Location: Ocean Cost: Free

Beach ions/annual-

ego.com/attract

chsandi https://oceanbea More information: t-fair-chili-cook events/ob-stree

https://www.californi

June 25

Carlsbad art

June 26

Taste of San

in the village

wn blocks of when four downto am to 5:00 pm 25th Annual Art Join us from 9:00 ir art show for the from the will turn into an open-a Carlsbad Village streets, two blocks our charming Village in the Village. Stroll and more! music, live , g artwork ocean, take in amazin ad

Location: Carlsb Cost: Free More information:

-the-village

m/events/art-in

sbad-village.co

https://www.carl

Jun 26-jul 31Summer Festival an Spreckels Org l. Each week will have a different

Diego-East

June set for Monday, “foodie” event is out” will 14th annual popular can “eat their hearts The Chamber’s Hotel in evening where guests Town & Country 26. 2023. This special newly renovated has outgrown 4:30-8 p.m. at the happen between of this annual event popularity and crowd for the first 10 years. Mission Valley. The where it was held Center, nity the La Mesa Commu

n Valley

Location: Missio Cost: $40-$60 More information:

te/

hamber.net/tas

https://lamesac

Happy June!

Organ Festiva to enjoy Annual Summer r nights allow guests while Diego's warm summe artist/theme. San outdoor pipe organ, of the world's largest t and theater the majestic sound renowned concer played by worldenjoying music organists.

Park Location: Balboa -organCost: Free elsorgan.org/summer https://www.spreck More information:

Jane Agent

01234567 REALTOR® | DRE# 619.555.1234 il.com jane.agent@gma om janesellshomes.c

festival

r® and the ed. Coldwell Banke All Rights Reserv ell Banker Real r Real Estate LLC. owned by Coldw Equal © Coldwell Banke red service marks Fair Housing and Logo are registe LLC supports the property Coldwell Banker operated. If your ell Banker Real Estate ndently owned and Estate LLC. Coldw Each office is indepe disregard. DRE #01481919 Acts. tunity Oppor estate broker, please is listed with a real

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arming Materials

Event Calendars


DIGITAL StORYBOOKS Property storybooks are impressive digital magazines that make your listing stand out from the competition. With options for embedded video and Matterport, they give potential buyers a complete feel for the property.


St u n n i n g h o m e

in Point Loma

CLICK for sample

17 81 AV E N I D A E S T R E L L A L a Jol l a , Cal ifor ni a

CLICK for sample

J A N E A G E N T RE A LTO R ® | D RE # 0 1 2 3 4 5 6 7 619.555.1234 | jane.agent@gmail.com | www.janesellshomes.com

CLICK for sample

5273 Iron wood Avenue San Diego, CA 92106

JANE AGENT REALTOR | DRE# 01234567 ®

619.555.1234 | jane.agent@gmail.com | janesellshomes.com


e-maga

CLICK for le a s mp

Home Simplicity & Luxury Living The Home Simplicity and Luxury Living eMagazines are Coldwell Banker West’s exclusive digital monthly publications featuring all active CBW listings (only Global Luxury listings appear in Luxury Living) integrated with custom content such as a Home of the Month feature and home-related articles. For a personalized touch, custom subscriptions are also available — these include your name and contact info on the front and back cover, plus a 2-page spread inside to promote your business.

CLICK for le samp


azines

CLICK for le samp

Open House eMag Each week, all CBW open houses are pulled from the MLS into a digital magazine. This publication features an index which separates open houses by day (Saturday or Sunday), then by area, making it easy for readers to find the properties they may want to visit. WELCOME

Additional Open House tools:

CK FORM

HOME FEEDBA

• •

Welcome signs Guest sign-in sheets

Location Interior Appeal Floorplan Carpet/Floors Landscaping Yard Appeal How do you feel

• •

Home feedback forms Flyers for inviting the neighbors

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

s list price?

Curb Appeal Location

How do you

home:

5

Yes

5

2

3

4

2

3

4

5

2

3

4

5

2

3

4

5

2

3

4

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What are your current real estate needs?

WELCOME TO OUR

Are you working with a real estate agent?

of the home:

State: I'm thinking about Yes

Email: Address:

or

I'm ready to

buy

sell

I'm ready to

buy

sell

I'm ready to

buy

sell

Phone:

Zip:

buying

selling

or

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Phone:

Email: home:

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Phone:

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Address:

Name:

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about the home'

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State:

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4

3

2 real estate needs? What are 1 your current

1 Interior Appeal Name: 1 Floorplan 1 Carpet/FloorsEmail: 1 Landscaping 1 Yard Appeal Address:

Positive features

Positive features

(Excellent)

City: (Needs work)

(Excellent)

(Needs work)

Curb Appeal

Phone:

Address:

Property address: Property address:

PLEASE SIGN IN HERE

CK FORM

Name:

FEEDBA HOMEEmail:

Phone: Email:

Address:

SCAN HERE FOR DETAILS ABOUT THIS PROPERTY:

What are your current real estate needs? Are you working with a real estate agent?

State: I'm thinking about Yes

Zip:

buying

selling

or

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No

If you would like more inform ation about this property or have any real estate needs I can assist you with, please feel free to conta ct me. Jane Agen t 619.555.55 55 jane@janea gent.

cordially

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OPEN HO

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Saturday, Augu st 6, 11am-2pm & Sunday, Augu st 7, 1-4pm

123 Main Stree t San Diego, CA 91234

Offered at $1,234

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© Coldwell Banker Real Estate LLC. Banker Real All Rights Reserved. Estate real estate broker, LLC fully supports Coldwell Banker® please disregard. the principles of the and the Coldwell Fair Housing It is not our Banker Act and the intention to Equal Opportun Logo are registered solicit the offerings service marks ity Act. of other real owned by Coldwell estate brokers. Each office is independe Banker Real ntly owned We are happy Estate LLC. and operated. to work with Coldwell them and cooperate If your property is listed with fully. DRE #0148191 a 9


LISTING Pre CLICK for sample

Standard hardcover

Standard listing presentation

Custom listing pr

Print Presentations

Listing presentations are available in various formats to fit your needs. Each can be printe

into a beautiful hardcover book. The standard listing presentations are available in 8.5x11 Luxury listing presentation is available in 8.5x11 and 11x17.

11x17 Global Luxury hardcover (also available in 8.5x11)

11x17 Global Luxury listing p

(also available in 8.5x


sentations CLICK for sample

Moxi standard listing presentation

resentation

Moxi Present: Digital Presentations

ed and bound

1. The Global

Moxi Present is a listing presentation and CMA tool, with presentations that integrate with the MLS for up-to-date market data. You can also embed videos and other media.

CLICK for sample

presentation

x11)

CLICK for sample

CLICK for sample

Moxi Global Luxury listing presentation


buye r Pres CLICK for sample

Standard buyer presentation

CLICK for sample

Moxi standard buyer presentation

CLICK for sample

Luxury buyer presentation

CLICK for sample

Moxi luxury buyer presentation

Buyer Presentations To suit your needs, there are four buyer presentations to choose from: standard, luxury, first-time buyer, and military buyer. Each version is available in 8.5x11 format (which can be printed and bound into a beautiful hardcover book) and in Moxi Present.


sentations CLICK for sample

First-time buyer presentation

CLICK for sample

Moxi first-time buyer presentation

CLICK for sample

Military buyer presentation

Buyer Guide

CLICK for sample

Moxi military buyer presentation

A comprehensive resource, this 8.5x11 booklet empowers your potential buyers with the knowledge they need to make informed decisions.

CLICK for sample


IN-HOUSE PHOTOGRAPHY, VIDEOGRAPHY & MATTERP ORT


CLICK for sample

Coldwell Banker West offers in-house photography, videography and Matterport services at company-subsidized rates. The team, led by Emmy-winning video producer Jeff Dillow, offers property photography as well as community, lifestyle and bio videos.

CLICK for sample


CB West P Key details and benefits:

Se

•

Unsecured (no lien) personal line of credit up to $50,000

•

•

No impact to credit score when applying

•

before listing so they can sell

•

Freedom to use any contractor or home vendor

their home faster and for a higher

•

Low interest that only accrues on what is used

price.¹ Whether it’s fresh paint,

•

Nothing due until closing³

•

Apply in 90 seconds

Plus, with CB West Preferred,

•

Access funds same day as approval

your clients don’t have to worry

•

No cost if you don’t use it

about payments until closing!³

•

All home prep expenses in one place

•

Works with estates, trusts, LLC’s, POAs

CB West Preferred is here to help your clients prep their homes

repairs, or upgrades, CB West Preferred has got them covered.²

•

•


Preferred

ervices available: Basic prep — Photography, marketing, cleaning, trash removal, decluttering, etc. Updates — Painting, hardwood refinishing, new carpet, landscaping, lighting, closet renovation, bathroom updates, kitchen cabinets, counters, backup generator, new windows, etc. Repairs — Inspection, damaged walls, roof replacement, broken fixtures, mold remediation, squeaky doors, cracked pavement, replace old appliances, cracked grout, electrical work, masonry fixes, deck repairs, code issues, insulation, HVAC, pest control, pool maintenance, etc. Miscellaneous — Storage, temporary housing, moving, etc.

¹ Results may vary. Coldwell Banker West and Notable Finance, LLC do not guarantee or warranty any results. | ² Subject to the terms and conditions of the Notable Finance, LLC loan agreement and notablefi.com/terms. Coldwell Banker West is not providing loans as part of the CB West Preferred. CB West Preferred loans are provided by Notable Finance, LLC, NMLS# 1824748. For all Borrowers in California: Loans are made or arranged pursuant to a California Finance Lenders Law license. For all Borrowers in Virginia: Notable Finance, LLC is licensed by the Virginia State Corporation Commission, CFI-243. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Rules and exclusions apply. | ³ Interest applies. Loan funds and interest are due upon loan acceleration, twelve months after origination, termination of the listing agreement, or the date on which Notable otherwise suspends the loan for any reasons stated in the loan agreement, whichever occurs sooner.


Global Luxury


LUXURY PROPERTY SPECIALIST CERTIFICATION

The Luxury Property Specialist is a coveted designation agents can earn through Coldwell Banker in association with the Institute for Luxury Home Marketing (ILHM). Anyone may take the course, but to earn the designation, you must also show that you have closed three property transactions within a 24-month period at or above the brand’s Global Luxury Minimum Price Thresholds. The course is self-paced and includes information on marketing options available through the CB Global Luxury program, best practices for conducting a luxury buyer consultation, and networking opportunities to build relationships in the luxury market, plus a Coldwell Banker Global Luxury Black Box and a two-year membership to the ILHM. Once you become a Luxury Property Specialist, you will have a bio page with your Global Luxury listings on coldwellbankerluxury.com.


Your included two-year membership to ILHM comes with a multitude of perks, including: •

Online Wealth Lookup (OWL), which gives members a quick and easy way to get a financial snapshot of a prospective client

•

100 FREE records per year on the WealthEngine Prospect tool, which allows you to generate a highly targeted mailing list

•

FREE market reports showcasing monthly luxury statistics and trends

•

Exclusive ILHM content for you to use in your marketing and social media

•

“Kiss, Bow or Shake Hands,” an interactive database that provides you with a cultural dossier of tips and best practices on meeting etiquette, negotiation tactics, and more for prospects and clients from dozens of countries


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GLOBAL LUXURY MINIMUM PRICE THRESHOLDS Your listing can qualify for the Global Luxury program even if you are not a certified Luxury Property Specialist. The main qualifier is price; however, the property must also have professional photography and be approved by CB’s quality control based on an overall aesthetic that fits with the image of Coldwell Banker Global Luxury listings. Minimum price thresholds vary by zip code. Click here to see the Global Luxury Property Price Threshold list.


OLDWELLBANKERLUXURY.COM ColdwellBankerLuxury.com is the website for CB’s Global Luxury Division and showcases luxury listings from around the world. Properties that are approved as Global Luxury and meet the requirements below will automatically appear on the site, as well as profiles of agents who have been certified as Luxury Property Specialists

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Multiple language translations and currency conversion tools (1 in 10 visitors to the site is international)

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Property search by lifestyle: resort, golf, wine country/vineyard, equestrian, mountain, waterfront/ coastal, historic, urban, land and ski resort. Properties fall into these categories based on keywords in the description (click here for a full list)

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Downloadable property flyers

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Bio page on each Luxury Property Specialist which displays their own or office Global Luxury listings

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Luxury blog (content can be shared on social media or copied for use in email campaigns or newsletters)

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Reports on luxury real estate trends

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