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LISTING YOUR HOME FOR SALE WHERE EVERY HOME LISTED IS SOMEBODY’S DREAM HOME!

SARAH HEC K

AMY SAFL AR

619.504.1857 SarahHeckHomes@gmail.com SarahHeckHomes.com

619.991.9291 AmySaflar@gmail.com Saflar.com

REALTOR ® | DRE# 01822319

REAL ESTATE BROKER | DRE# 01238780

YOUR REAL ESTATE CONSULANTS.

MEET

After two and half decades of real estate experience, it’s no surprise that Amy Saflar is in the Top 2% of Coldwell Banker agents worldwide. Her undergraduate studies at UC Santa Barbara, coupled with her Masters in Social Work from San Diego State University, allows Amy to focus on each client’s unique circumstances and needs. Her love of numbers and ability to analyze market data and trends, assures that Amy’s clients receive top dollar for their sales.

Amy Saflar

Early in Amy’s career, she became a Real Estate Broker. This allowed her to explore property management and become an expert in the 1031 exchange process. Amy put her passion for education to good use, by obtaining her Graduate Realtor Institute Designation, as well as becoming a Seniors Real Estate Specialist. This created an extended skill set that serves clients who have trusts and estates. When clients have lost family members, Amy’s education supports

her client’s emotional turmoil, while still helping them move through the selling process. A unique element to Amy’s business model is that over 90% of her business comes from referrals or repeat clients. This means that her clients are so pleased with their results, they naturally refer everyone they know and return to use her service again and again. Amy takes the time to make each client feel like they are her only one.

To learn more about Amy Saflar, visit www.Saflar.com.

Who is SARAH HECK? REALTOR ® Sarah Heck is an award-winning REALTOR® with Coldwell Banker West. She consistently performs in the top 5% of REALTORS® in San Diego County and within the Coldwell Banker Brand. She has been representing buyers and sellers in all areas of San Diego County and South Riverside County since 2007. Prior to that, she worked in the lending industry. Her knowledge of mortgage lending has proven to be a huge benefit to her clients as it allows them to strategically structure offers and apply for the best loans.

ADVOCATE After the collapse of the Real Estate Market in 2007, Sarah made it her mission to help distressed homeowners avoid foreclosure by working with their lenders to negotiate an approved short sale. She and her team successfully negotiated over 2,000 between 2007-2019. Her efforts saved homeowners from foreclosure and allowed new buyers access to properties they might not otherwise have been able to purchase. She also helped to pass legislation which protected homeowners from unfair taxation after the short sale. She has continued to advocate for homeowners rights at the local, state and national levels by volunteering her time as an expert witness and as a member for the Associations Government Affairs Committee.

LEADER Sarah has served as the President of her local REALTOR® Association, Pacific Southwest Association of REALTORS®, and has been a Director for the California Association of REALTORS®. She’s involved in the community and stays current on legislation that is going to affect Real Estate so she can advocate for her clients private property rights.

VOLUNTEER Sarah strives to give back to the community she loves so dearly. Over the years she has contributed financially and served on the board of directors for the Coldwell Banker West Foundation. In addition, she has participated in events to raise money for the Habitat for Humanity Women Build Day, Ronald McDonald House Red Shoe Day, and Just in Time for Foster Youth.

2025 Accomplishments

International President’s Elite

PSAR R.E.A.L. Awards

Top 2% Worldwide for Coldwell Banker Brand

Top 1% in San Diego County Across all Brands

With over 40 years of combined real estate experience, Amy and Sarah rank as leaders in the industry.

OUR References

After the passing of loved ones, Amy helped my family sell multiple properties at very stressful times. She is always calm, pleasant, respectful and most of all she knows real estate. Amy was there from start to finish, letting me know the most effective ways to get the property ready for sale and how to get the highest offer possible. She is also quick to respond to any questions, and made a daunting task easy and manageable. - Helen Z.

I have worked with several real estate agents in the past 35 years, but I have never worked with anyone as perfect as Amy! She knows the business of real estate backwards and forwards and how to get the best deal possible. She explains every step and detail so you know exactly what’s happening. Her strategy for getting the best price for my home was spot on and she made the entire process enjoyable. I will never buy or sell a piece of property without having Amy as my agent! She’s the BEST! - David M.

HECK YES! We were so thrilled with Sarah Heck! We were about to leave town on a 2 week vacation & got orders to move from my husband’s job. Panicked doesn’t even begin to describe our state of mind! Sarah took care of EVERYTHING. We literally handed her keys to our home and got on a plane. I know she worked tirelessly (photos, open houses, private showings, answering a million questions), and somehow she managed to make it look effortless with a smile that I could feel through the phone. IN ONE WEEK we accepted a full price offer & were in escrow! She even made it easy for us to do paperwork from across the country. Inspections, appraisals, you name it, it was done by the time we arrived home. Thanks to Sarah we were able to simply come home and move on! We’ll never forget our experience and future agents we use will have a tough time filling her shoes. - Lynn C.

Sarah Heck helped us find our first home and we couldn’t have asked for a more caring, trustworthy, respectful, professional, helpful & extremely knowledgeable REALTOR®. This is a REALTOR® that doesn’t back down from no one or anything. She’s persistent and positive regardless of the circumstances. Not to mention that we commend her in being so receptive and consistent when it came to our particularity. Anybody can be a REALTOR® and show people homes, but not everyone can be a good REALTOR® and not all good REALTORS® can be a “Heck” of a REALTOR® like Sarah! My wife and I learned so much from Sarah. She is the aficionado of realty! We entrusted Sarah with our first home and she couldn’t have done better by providing us with the highest level of service and care. We’re so thankful and blessed we were able to find her front all of the REALTORS® out there. - Liron S.

YOUR LOCAL Experts

1,100+ AGENTS

2,974 UNITS SOLD IN 2025

$2.70 billion CLOSED SALES VOLUME IN 2025

Coldwell Banker West was built on the principles of honesty, integrity and always putting clients first. We started in 2007 with one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastestgrowing franchise within the Coldwell Banker brand nationwide. We are continually growing and expanding, and our reach is limitless. Our full range of real estate services includes residential, commercial, mortgage, escrow and relocation. We are here to help you with all of your real estate needs.

GUIDING YOU HOME

Company ACCOLADES

Our incredible production in 2023 earned us the following recognitions:

TOP

Ranked among the top 5 real estate brokerages in San Diego County for units and sales volume*

TOP %

Coldwell Banker Chairman’s Circle award, representing the top 7% of affiliates nationwide

The #1 Coldwell Banker affiliate company in California

The #6 Coldwell Banker affiliate company nationwide for GCI

TOP

Ranked among RealTrends 500 top brokerages nationwide for transaction sides and sales volume

500

*Source: TrendGraphix. Data as of April 2024 and includes reported activity from all residential real estate brokerages in San Diego County for 01/01/23-12/31/23.

10 Steps to Success

LISTING PROCESS & MARKETING PLAN

1. Sign the listing agreement.

7. Install the yard signs, flyers and lock box.

2. Declutter, clean, & stage inside and out.

8. List the property on th day of the Caravan with no showings until that weekend.

3. Professional photography will be scheduled & taken of the property. 4. 3D Matterport walk-through technology. 5. Professional marketing created. 6. Print the marketing flyers.

9. Email marketing blast and social media boost the day property is listed (JUST LISTED). 10. Open house Saturday and Sunday the first weekend on the market.

Higher EXPECTATIONS EXPERIENCE THE DIFFERENCE WHEN LISTING WITH SARAH HECK! “My business is based on referrals. I don’t just sell homes, I build relationships. My clients become friends and my services extend far beyond the closing date.”

• Staging & Design Consultation • Professional Photography Included • Aerial Photography Available

“

I strive to set realistic

• Full Color Property Brochures

expectations and

• Direct Mail Advertising

not only meet them,

• Structured Social Media Campaigns

but exceed them on every level. Give

• Using 3D Matterport Walk-Through Technology • Multiple Listing Syndication • Elevated Networking • Strategic Open Houses • Constant Communication

me a chance to earn your business and I will give you the results you are looking for.

”

HOME SALE PREPARATION Checklist CLEAN Remove Clutter: Picture frames, accessories, papers, files, books, music, magazines, small appliances, electronics, collectibles, toys, & decorative objects. Scrub All Surfaces: Think hotel quality clean! Remove Scents: Your home should be free of all smells including animals, food & cigarette smoke. Remove potpourri, scented candles & air fresheners. Clean homes don’t need extras. Clean All Baseboards: Dust & dirt collect here and are often overlooked by homeowners. Clean Windows & Sills: Inside & out! Let the sun shine through to make your home feel spacious. Clean All Light Fixtures & Ceiling Fans: Spiderweb free!

Clean Carpets: Professionally! If they are too worn consider replacing them for your biggest return. Clean Hardwood: Mop & oil or wax to give them new life! Clean Large Appliances: Inside & out — buyers will be peaking! Steam Curtains & Dust Blinds. Clean Bed Linens: Always have the beds made. Remove Peeling Paint: Window sills & casings, then repaint. Clean Shelves: Display only purposeful decor. Clean Kitchen Cabinets: Remove all grease & grime. Clean Inside All Cabinets: Declutter & Organize.

REPAIR Take Inventory: Walk-through & around the entire property, then get to work!

Tiles: If possible replace any that are chipped/ broken.

Check all Doors: Ensure hardware is working properly.

Outlets & Light Switches: Ensure all are in working order. Replace any cracked plates. Hire an electrician if needed. Adding dimmers is also an inexpensive luxury buyers will appreciate!

Windows: Do they open easily? Is the lock secure? Bathtub: Reglaze if needed. This is an easy way to cover the pink & squa of times past! Caulking: Check to be sure it is clean & not peeling away in kitchen & baths. Replace if needed. Ceilings & Walls: Repair any holes or cracks left by settling, & picture frames or wall art. Replace Showerhead: Find one with multiple settings! Faucets: Check for leaks. Supply valves too!

Electrical Covers: Replace if old, dirty &/or painted. Replace Bulbs: You want every bit of your home gleaming! Fire Alarms: Be sure all fire alarms have fresh batteries & are in good working order. Replace any missing arms. Fences: Be sure your fence is sturdy & attractive. Replace any broken boards & stain if needed. Yard Space: Fill spots with seed/replace dead plants.

DECORATE Remove Fussy Window Treatments: Replace with simple, clean blinds or curtains to allow in light. Decorative Fixtures: If you are taking them to your new home, replace with less expensive alternatives. Balance: Use only neutral colors on walls & furniture. Introduce color with throw pillows & accessories! Repaint: A fresh coat can do amazing things! Consider using a low-VOCl/Non-Toxic paint to eliminate the overpowering odors. Go-To Paint Colors: When in doubt use Benjamin Moore’s SeaPearl & Manchester Tan! Add Plants: Fresh flowers in a vase or potted brings life inside your home & adds a fresh feeling.

Depersonalize: Do a quick sweep to make sure your home feels catalog worthy! Define Your Spaces: Each room should have a clear purpose. Ex: a dining room should be a dining room. House Number: Buy a number sign for your front door & be sure it can be seen clearly from the street. Fresh Towels: Be sure all bathrooms display clean towels on all holders. Add hand towels! Use Mirrors: Decorating with mirrors make a space feel larger and reflects light. Yard Maintenance: Keep lawn mowed, plant fresh flowers in beds, entrance, & window boxes. Mulch!

NEED HELP WITH UPFRONT Expenses? CB West Preferred provides you with an unsecured line of credit to prepare your home and get the most out of it. From staging to repairs and upgrades, CB West Preferred can help sell your home faster and for a higher price*, with nothing due until closing.**

Designed to take the stress out of selling a home. Fast | See if you qualify in 90 seconds

•

Unsecured personal line of credit up to $50,000

•

No impact to credit score when applying

•

Access funds same day as approval

•

Low interest that only accrues on what is used

•

Funds for prep, updates, repairs, moving, and more

Flexible | Use any home improvement vendor Simple | Repay your loan when the home sells**

Learn more at

cbwpreferred.notablefi.com

*Results may vary. Coldwell Banker West and Notable Finance, LLC do not guarantee or warranty any results. Subject to the terms and conditions of your loan agreement with Notable Finance, LLC. Coldwell Banker West is not providing loans as part of CB West Preferred. CB West Preferred loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Rules and exclusions apply. Subject to terms and conditions (notablefi.com/terms). **Interest applies. Loan funds and interest are due upon loan acceleration, twelve months after origination, termination of your listing agreement, or the date on which Notable otherwise suspends your loan for any reasons stated in your loan agreement, whichever occurs sooner. Subject to the terms and conditions of your loan agreement with Notable Finance, LLC.

Fresh paint

Landscaping

Staged furniture

Who PAYS WHAT? TRADITIONAL ALLOCATION OF BUYER & SELLER CLOSING COSTS The cost of investing, when chosen carefully, can yield a solid financial return. Below is a chart that indicates who customarily pays what costs in a residential resale transaction. However, this is just a suggested disbursement of fees. It is important to remember the golden rule of real estate... “everything is negotiable!”

CONV

CASH

FHA

1. Down Payment

Buyer

Buy-

2. Termite (Wood Infestation) Inspection - Negotiable except on VA)

3. Property Inspection - if requested by buyer

Buyer

Sell-

4. Property Repairs (if any)

Seller

Buy-

Sell-

5. New Loan Organization Fee

Buyer

Sell-

6. Discount Points

Buyer

Sell-

7. Document Preparation Fee (Seller Charged on VA/FHA)

Buyer

Sell-

8. Credit Report

Buyer

Buy-

9. Appraisal or Extension Fee

Buyer

Buy-

10. Tax Impounds

Buyer

Buy-

11. Tax Service Contract

Buyer

B&S

12. Fire/Hazard Insurance/Impounds

Buyer

Sell-

13. Taxes - Credit/Payment

Seller

14. Prepaid Interest

Buyer

Buy-

15. FHA, MIP, VA Funding Fee, PMI Premium

Buyer

16. Existing Loan Payoff

Seller

Sell-

Buy-

Sell-

17. Existing Loan Payoff Demand

Seller

18. Existing Loan Prepayment Penalty (if any)

Seller

Buy-

19. HOA, Disclosure Fee, Assessment Letter Fee

Seller

20. Current HOA Payment

Seller

Sell-

21. Next Month’s HOA Payment

Buyer

Sell-

22. Home Warranty Premium

Seller

Buy-

23. REALTOR®’s Commission

Seller

Sell-

24. Owner’s Title Policy

Seller

Sell-

25. Lender’s Title Policy

Buyer

Sell-

26. Escrow Fees

Buyer

Buy-

27. Recording Fees Per Applicable Document

B&S

Sell-

28. Reconveyance/Satisfaction Fee/Release

Seller

Buy-

29. Courier/Express Mail Fees

B&S

Sell-

30. Wire Fees (if applicable)

B&S

Sell-

31. Email Loan Documents

Buyer

Buy-

Sell-

No Surprises! THE COST OF MOVING *A preferred vendor list is available upon request.

THE BASICS FOR MOVING DAY Boxes & Tape Bubble Wrap Newspaper and/or Tissue Thick Black Marker Speciality Containers Professional Movers Moving Van Babysitter Cleaning Supplies

Yours or Theirs? The distinction between personal property & real property can be the source of confusion in a real estate transaction. The purchase contract is normally written to include all real property: that is, all aspects of the property that are NOT fastened down, or are NOT an integral part of the structure. For example, it does not include things such as potted plants, freestanding refrigerators, washers and dryers, countertop microwaves, unattached bookcases, etc. If there is any uncertainty whether or not an item is included in the sale, it is best to be sure that the particular item is decided upon in the purchase agreement.

DID YOU Know? Title Insurance

Title companies play a critical role in both the initial and final stages of the selling process. Using a reputable company with a long history is vital to ensuring a smooth transaction. Fees & services provided can differ among escrow companies.

Escrow Companies

Some are broker owned & others are independent. Making sure you work with a company that has superior service and fair pricing is critical for your successful sale. Not all lenders perform equally. Having closed over 2,000

Buyer Financing

transactions since 2008, my unique expertise will navigate you smoothly through a multiple offer situation by looking at buyer compensating factors such as their lender/loan scenario.

Home Warranties

Some home warranty companies actually work to protect the seller as well by providing a complimentary Errors and Omission Insurance policy for the seller.

Pricing WITH A REALTOR® Pricing real estate is not a simple process. There are many things that a real estate agent takes into account when pricing a property. An experienced REALTOR® will spend hours researching and “massaging” data prior to determining the list price for your home. As your agent I will complete a comparative market analysis, also known as a CMA. When a CMA is completed accurately, a home should sell relatively close to the list price & in a relatively short amount of time. If your real estate agent does not complete a CMA prior to listing, there is a higher possibility that your home will not appraise at it’s expected value. This will end up costing you more money and valuable time.

Common Mistake Sellers Make When Pricing Their Home: Listing Higher

Leaving Room

BECAUSE YOU HAVE TIME.

FOR NEGOTIATION.

It is not uncommon for a seller to say, “We are in no hurry to sell, so we want to list our home for more than you suggest.” They also disregard the market analysis because it is their belief it only applies to sellers who wish to move quickly. Being in no hurry to sell does not mean overpricing your home is a good idea. An overpriced property will not sit on the market for an extended prior of time & begin to develop a “stigma.” Buyers begin to ask questions such as, “what is wrong with the home?” Even though it’s very possible there is absolutely nothing wrong other than the seller is asking for an unrealistic price. Bottom line...Price is right and it will sell!

Many sellers believe it’s a common practice for buyers to make an offer below list price. This belief drives them to list at a higher price point. This is a huge mistake! Today’s home buyers are very knowledgeable & savvy. The internet has made it easy for consumers to obtain the information they need. If a home is overpriced, buyers will simply not look at it. Potential buyers will not waste their time looking at a home they know is overpriced & may also assume the seller to be unreasonable. Listing your home for market value as soon as it hits the market will get you the most money in a shorter amount of time!

THANK YOU!

SARAH HEC K

AMY SAFL AR

619.504.1857 SarahHeckHomes@gmail.com SarahHeckHomes.com

619.991.9291 AmySaflar@gmail.com Saflar.com

REALTOR ® | DRE# 01822319

REAL ESTATE BROKER | DRE# 01238780

YOUR REAL ESTATE CONSULANTS.

©2026 Coldwell Banker West. All Rights Reser ved. Coldwell Banker West fully suppor ts t he principles of t he Fair Housing Act and t he Equal Oppor tunity Act. Operated by a subsidiar y of NRT LLC. Coldwell Banker and t he Coldwell Banker Logo are registered ser vice marks owned by Coldwell Banker Real Estate LLC. DRE #01481919