listing YOUR HOME
JULIA ELASSAAD 619.573.8350 | jelassaad@cbwhomes.com REALTOR® | DRE# 01937427
About me
JULIA ELASSAAD REALTOR DRE# 01937427 ®
Julia Elassaad has been a resident of Coronado for over 25 years, having relocated from the East Coast. As a former local business owner, Julia makes client satisfaction her number one priority. She has been helping home buyers and sellers for several years. She will work tirelessly to find the perfect home for her buyers. She is an active member of the community, having served on the Coronado Real Estate Association, Emerald Keepers and Safe Harbors. Julia is currently on the board of the Coronado Woman’s Club. She also is a founding member of the Aloha Club, which welcomes and guides new residents to Coronado. Julia has been certified in relocation services, and since moving cross country from Boston, has first-hand knowledge of all that is involved. Julia serves the San Diego county area, specializing in Coronado and metro San Diego and would be honored to assist you in realizing the benefits of buying and selling real estate.
619.573.8350 jelassaad@cbwhomes.com
The Seniors Real Estate Specialist (SRES) designation is a premier credential for agents serving senior clients. Through a 15-hour course, agents learn to navigate senior housing options, financial and government programs, HOPA applications, fraud protection, and client-focused counseling. The designation also includes SRES Council membership and helps position you as a trusted expert in senior real estate.
The Military Relocation Professional (MRP) certification prepares REALTORS® to better serve active-duty military members, veterans, and their families. MRP-certified agents understand military relocation timelines, housing needs, real estate processes, and available financial benefits, helping clients navigate their move with greater ease and confidence.
Finding the right home isn’t just about browsing listings. REALTORS® with the ABR® designation have proven experience and are specially trained to advocate for buyers’ needs and interests throughout the home buying process.
TESTIMONIALS What clients are saying about me: Your professionalism from showing to closing has made this transition of home purchasing from over 2000 miles away a seamless process. I appreciate your candidness, your market knowledge of Coronado and, you always went the extra mile without prompting. Your integrity sets you apart from other realtors. When it’s time to purchase our next property, you will be my first phone call. Thank you. Judith D. We’d like to thank you again for helping us purchasing this house. It took a good communication, quick action, and sound judgement to make a right offer and land a deal. You were very professional on all these. I also felt very comfortable working with you, without any pressure. If someone asks me for a realtor, I will recommended you. Feng L. Julia was amazing. I was in the market for my first home and I met her at an Open House. She listened to exactly what I was looking for, and shorty thereafter, presented me with a list of property meeting my specifications. She always gave me her honest opinion and advice on the properties we viewed. She was very responsive whenever I needed something- nights, weekends, etc. She was great to work with and truly had my best interests in mind the entire time. I will definitely use her again. Whitney B. I want to thank you for your professional, tireless unstinting, friendly and helpful handling of the sale of our Coronado property. Your prompt answers, advice and help with all my questions was invaluable to us. I have no hesitation recommending you to others contemplating a sale of property. I hope we stay in contact as I feel I made a new friend. Thank you again. Kay R.
PROVEN. POWERFUL. PERSONAL. Selling your home is a big deal. The company that helps you should be, too. For 117 years, Coldwell Banker® has been one of the world’s best known and trusted names in real estate, giving you advantages other companies can’t. This is a brand committed to empowering agents like me with the innovative technology, strategic marketing and powerful network I need to market your home in the best possible way. I will guide you every step of the way – making sure you know what to expect, answering your questions and helping you determine the right price to attract buyers and sell your home quickly.
Working with a Coldwell Banker Realtor® Not all real estate agents are REALTORS® REALTOR® is a registered trademark that identifies a real estate agent who is a member of the National Association of REALTORS® and subscribes to its strict code of ethics.
Real estate has its own language If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the language.
An expert to guide you through the process Buying or selling a home requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multi-page settlement statements. A knowledgeable expert will help you prepare the best deal and avoid delays or costly mistakes.
REALTORS® have done it before Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between. Even if you’ve done it before, laws and regulations change. REALTORS®, on the other hand, handle real estate transactions constantly. Having an expert on your side is critical.
Objective information & opinions REALTORS® can provide local community information on utilities, zoning, schools, and more. They will also be able to provide objective information about each property.
Buying and selling is emotional A home often symbolizes family and security — it’s not just four walls and a roof. Because of this, home buying and selling can be an emotional undertaking. Having a concerned but objective third party helps you stay focused on both the emotional and financial issues important to you.
Finding the best property available Sometimes the property you are seeking is available but not actively advertised, and it will take some investigation by your REALTOR® to find all available properties. The benefit of negotiation experience There are many negotiating factors, such as financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, etc. Plus, the purchase agreement should provide a period of time for you to complete appropriate property inspections and investigations before you are bound to complete the purchase. Your agent can advise you which investigations and inspections are recommended or required.
Ethical treatment Every REALTOR® makes a commitment to adhere to a strict Code of Ethics, which is based on professionalism and protection of the public. As a client, you can expect honest and ethical treatment in all transaction-related matters.
yo u r lo c a l e x p e r t s
1,000+ agents
3,174
Units sold in 2022
$2.86 billion closed sales volume in 2022
Coldwell Banker West was built on the principles of honesty, integrity and always putting clients first. We started over 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the Coldwell Banker brand nationwide. We are continually growing and expanding, and our reach is limitless. Our full range of real estate services includes residential, commercial, mortgage, escrow and relocation. We are here to help you with all of your real estate needs.
GUIDING YOU HOMe
accolades Our incredible production in 2022 earned us the following recognitions:
TOP
5
Ranked among the top 5 real estate brokerages in San Diego County for units and sales volume*
TOP Coldwell Banker Chairman’s Circle representing the top 10% % award, of affiliates nationwide
10
1 # 7 #
TOP
500
The #1 Coldwell Banker affiliate company in California
The #7 Coldwell Banker affiliate company nationwide Ranked among RealTrends 500 top brokerages nationwide for transaction sides and sales volume
*Source: San Diego Business Journal, March 2023 list of largest residential real estate brokerages in San Diego
GLOBAL REACH Through my affiliation with the Coldwell Banker® brand, I have access to a national and global network of well-connected real estate agents, allowing me to capture more leads and sell your home faster. Wherever your home’s buyer might be, we’re there, too.
100,000+
40
AGENTS
COUNTRIES AND TERRITORIES
Andorra
Costa Rica
Indonesia
Portugal
Argentina
Curaçao
Ireland
Sint Maarten
Aruba
Cyprus
Italy
Spain
Bahamas
Dominica
Jamaica
St. Kitts/Nevis
Bermuda
Dominican Republic
Luxembourg
Turkey
British Virgin Islands
Egypt
Malta
Turks & Caicos
Cambodia
England
Mexico
United Arab Emirates
Canada
France
Monaco
United States
Cayman Islands
Grenada
Netherlands
Uruguay
Chile
India
Paraguay
U.S. Virgin Islands
THE #1 MOST-VISITED RESIDENTIAL REAL ESTATE BRAND ONLINE* Home buyers are online, and more consumers visit a Coldwell Banker® digital platform than any other national real estate brand.
184.2M* Site visits to Coldwell Banker websites *Reflects total website visits for 2022. Source: Comscore 2022 Media Trends
Coldwell Banker
RE/MAX
Compass
Century 21
Keller Williams
eXp Realty
184.2M
132.7M
39.6M
26.2M
23.0M
11.8M
strategic marketing Great marketing isn’t just about waiting for a buyer to come your way — it’s active promotion that targets likely buyers where they are, whether that’s online, around town or across the country.
Multi-faceted PROPERTY MARKETING Our goal is to reach the largest pool of potential buyers for your property, thereby maximizing your selling price. To accomplish this, we utilize a multi-faceted marketing approach that maximizes exposure for your home.
Before
After
Professional photography and Matterport
Live and virtual staging
Just Listed postcards, flyers, and social media posts
SUNDAY
METRO • SDUNIONTRIBUNE.COM/REALESTATE
JUNE 6, 2021
Open Sun. 12-3 p.m.
Dente, Molly Haines McKay Del Cerro Retreat - Adrienne Berkshire Hathaway HomeServices California Properties
Exceeding All Expectations -
Ria Scoma & Trudy Kranz Whitney Pacific Sotheby’s International Realty
Rare Coronado Village Opportunity - Elaina Nieman / Redfin Corp.
Cliff May Hacienda - Janna Hernholm / Pacific Sotheby’s International Realty See Pages 2 and 3 for more information on these properties
Digital property storybook
Print advertising
Multi-faceted PROPERTY MARKETING
Seller update reports showing online activity
Single-property website
Home Simplicity eMagazine
“Exclusive Look” platform for showcasing your property to CB agents in the local area and across the country
COLDWELLBANKER.COM Online exposure through hundreds of real estate websites
Professional Photography AND Matterport If a picture is worth a thousand words, then beautiful high-quality photography could be worth thousands of dollars when selling your home. I’ll make your property look its very best, thanks to professional photography that encourages buyers who are browsing online to slow down and take notice.
online exposure My comprehensive online marketing strategy includes detailing your property’s critical selling points and posting multiple photos on the most-visited real estate websites in the world. The result? Your home gets showcased on hundreds of sites — putting it in front of potential buyers everywhere.
COLDWELLBANKER.COM HOMEFINDER.COM HOMES.COM HOTPADS.COM REALTOR.COM TRULIA.COM ZILLOW.COM
SINGLE-PROPERTY WEBSITES Show buyers your home is worth the investment with a single-property website. Unlike listing sites where your home is forced to compete for attention with similar properties, ads, and other distractions, a single-property website keeps the focus on your home. I will promote this unique site to potential buyers throughout the property marketing campaign and on social media.
SOCIAL MEDIA Today’s buyers are active on social media, which is why I’ll heavily promote your property on social to generate buzz and attract the attention of potential buyers.
EMAIL MARKETING My property announcements will reach a targeted segment of my exclusive email list and is an easy, yet effective, way to connect with buyers, agents, and their networks.
BROKER OPEN HOUSE One of the most powerful ways to debut your home is by hosting a broker’s open house, where I invite my network of real estate industry contacts to tour your property. The sooner other brokers and agents know about your home, the sooner they can match it to their current buyers. It’s word-of-mouth marketing at its best.
Digital Storybooks Digital storybooks are an impressive way to showcase your home’s unique selling points. Filled with photography and capable of including embedded video and Matterport, a digital storybook gives potential buyers a complete feel for the property.
Postcards & flyers When paired with digital marketing, postcards and flyers serve to set your listing apart and are an effective add-on for directly connecting with buyers in your area. It’s also a resourceful way to tap into your neighbors’ networks — creating an opportunity for them to notify their family and friends who are looking for a home.
Print And Digital Publications To complement the online exposure your property will receive, we leverage relationships with print media partners to bring your home to the attention of buyers in the San Diego market and beyond. We also create our own monthly eMagazine called Home Simplicity which features all of our active inventory. This digital publication is sent by our sales associates to their clients and spheres of influence to further expand the exposure of your property to potential buyers.
/REALESTATE
METRO • SDUNIONTRIBUNE.COM SUNDAY
JUNE 6, 2021
Open Sun. 12-3 p.m.
cold wellb anker Open Sunday, 1-4pm 3826 Browning Street
Adrienne Dente, Molly Haines McKay California Properties Del Cerro Retreat - Berkshire Hathaway HomeServices
POINT LOMA | $1,600,0
00
Custom-built home, 4 bedrooms, 3 baths, 2300 ESF with cul-de-sac location, views 2-car attached garage. Quiet and oversized lot. Spacious room. Kitchen with breakfast living room and formal dining nook which opens to the back yard, deck and family room. Tami Fuller, 619.980.8 264 | DRE# 01000767
Open Sunday, 10am-1pm 2064 Kettner Blvd #38
Rare Coronado Village Opportun
westh omes .com
421 Krista Court | Open
Sun 1-4pm
ity - Elaina Nieman / Redfin Corp.
DOWNTOWN | $689,000
This impressive loft has it all — the convenien t Little Italy location, contempo architecture, a sleek interior, and one of the rary best water views in the HOA allows short-term building. rentals - call for details! VA approved! Darren Schneider, 619.987.3 113 | DRE# 01241609
CHULA VISTA | $875,000 Enjoy an open and bright home with vaulted ceilings and many windows to capture the natural light. Nice u-shape kitchen and dual-sided fireplace. The backyard is private and low-maintanence. Gaby Barreiro 619.520.0670 | DRE# 01826445
4368 Temecula Street #301
| Open Sun 12-3pm
Open Sunday, 1-4pm 4110 Louisiana Street
Exceeding All Expectations -
Ria Scoma & Trudy Kranz Whitney Pacific Sotheby’s International Realty
BAY PARK | $629,000
This top-floor 2-bedroom , 2-bath corner unit offers a full-sized washer/dr updated primary bathroom, yer, views of Mission Bay, and 2 parking spaces. features pool and spa, Complex BBQ area & elevators. Darren Schneider, 619.987.3 113 | DRE# 01241609
OCEAN BEACH | $549,000 This adorable 2BR/1BA top-floor corner unit is as cute as a button! Features include remodeled kitchen, updated bathroom, vinyl plank floors, and more. Located near the beach, restaurants, and shopping. Catrina Russell Realty Hernholm / Pacific Sotheby’s International 619.226.BUYS (2897) | DRE# Janna Hacienda May 01229742 Cliff See Pages 2 and 3 for more information
Coming Soon!
SANTALUZ | $5,749,0
00
Santaluz single-story custom home with rare double Architect Scott Grunst ocean and golf course view! designed this beautiful updated home with bedrooms, state-of-the-art 3 ensuite theater and multi-purp ose casita. This home has it all! Gloria Silveyra-Shepard, 619.417.5564 | DRE# 01040966
on these properties
428 Kurdson Way | Open
Sun 11am-2pm
NORTH PARK | $1,195,0
00 Sleek and contemporary rowhome with 2 bedrooms southern exposure with , 2 baths, 1705 square panoramic views! Attached feet, 2-car garage, large bedrooms huge terrace & a central North Park location. , Darren Schneider, 619.987.3 113 | DRE# 01241609
CORONADO | PRICE
UPON REQUEST
Rarely available and fully turn-key four-plex apartment to the beach in the heart building, just three blocks of Coronado's charming Village! The list of upgrades this revenue generating asset is too long to list. on
©2023 Coldwell Banker Jim Nelson, 619.415.5 Real Estate LLC. All Rights 574 | DRE# 01852936 Reserved. Coldwell Banker® Coldwell Banker Real Estate and the Coldwell Banker LLC fully supports the principles of the Fair Housing Logo are registered service marks owned Act and the Equal Opportunity Act. Each office is independently by Coldwell Banker Real Estate LLC. owned and operated. DRE #01481919
SPRING VALLEY | $825,000 Beautiful 2-story home. New interior paint, new carpet in all bedrooms , hardwood floors, and dualpane windows. The entertaine r's kitchen features an open and airy floor plan. Convenient location. Rose Tausaga 619.764.2365 | DRE# 01987052
LA MESA | $550,000 - $575,000 Tastefully appointed and updated La Mesa townhouse with attached 2-car garage. Contemporary remodeled kitchen, large primary bedroom with walk-in closet, and 2-story vaulted ceiling in the living room. Liz Biala 619.997.6036 | DRE# 01404922
Monitoring Online Visibility Tracking the exposure of your property online is essential to understanding how it is being received by potential buyers. Our powerful data reports include the number of listing views and the geographical distribution of viewers, including city, state and country of origin. This insight can also be used to direct other marketing efforts to reach the ideal audience for your property.
Your Home’s TRUE Value With my comparative market analysis (CMA), I’ll develop a competitive pricing strategy that signals your home’s value and generates buyer excitement.
Selling Your Home: Price it competitively Pricing your home competitively may seem counterintuitive when trying to receive the best offer on your home — most sellers think that they should price their home over market value to leave room for negotiation. However, when they do this, it makes the demand less for this home (meaning little to no negotiations.) See the chart below for more details. A house that’s priced lower could generate higher interest and demand. This means there will be more people interested, and thus more room for negotiations. Buyers will bid against each other, which will result in the potential sales price going up. Advice from Realtor.com: “Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.” While we’ll work together to set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.
IF THE ASKING PRICE IS: 15% Over Market Value
10% Over Market Value
5% Over Market Value
Current Market Value
THE PROPERTY APPEALS TO: 20% of Buyers
30% of Buyers
50% of Buyers
95% of Buyers
MAXIMIZE YOUR SELLING PRICE Coldwell Banker® can help you make the needed improvements and repairs to prep your home for sale with no upfront costs using the RealVitalize® program. There are no hidden fees or interest and you don’t have to pay until your property sells*.
HOW IT WORKS
Popular Projects
1. We’ll work together to decide which home improvement
Cleaning Curb appeal Electrical upgrades Flooring and carpentry Handyman services Landscaping Moving and storage Painting Plumbing Room renovations Staging
projects will increase your home’s value the most and set an estimated budget for the work.
2. I’ll enroll your home in the RealVitalize program and get you connected to a dedicated Angi Project Consultant who will source and schedule local vendors from Angi’s network of trusted service professionals.
3. Once you approve the estimates, local top-rated professionals implement your home improvements. Home projects and services are backed by the Angi Happiness Guarantee. If you’re not satisfied with your home project or service, Angi will work to make it right.
4. I list your home. You don’t pay anything back until closing*. Terms and conditions apply. Execution of program agreement is required. Results not guaranteed. *Seller must pay for work upon whichever comes first: closing, listing no longer being in effect, or 12 months after completion of first job. If settlement proceeds are insufficient to cover the RealVitalize project costs, seller must pay the balance within 15 days after closing.
Before
After
STEP BY STEP Selling a home is a complicated process, but I will guide you through it every step of the way.
Step 1 – Pricing
Step 2 – Preparing
•
Prepare a comparative market analysis (CMA)
•
Remove clutter and organize
•
Clean and make repairs
•
Review market conditions
•
Stage your home for sale
•
Review other homes on the market
•
Consider a home protection plan
•
Discuss your home-sale goals
•
•
Determine the optimal listing price
Complete listing documents and disclosures
Step 3 – Marketing
Step 4 – Closing
•
Install yard sign
•
•
Promote your home on the MLS
Evaluate offers and negotiate best price and terms
•
Syndicate your home’s listing to real estate websites
•
Facilitate inspections
•
Coordinate closing date, time, location and contacts
•
Monitor buyer financing and home appraisal
•
Respond to online buyer inquiries
•
Arrange showings
•
Hold open house
•
Follow up on details
•
Communicate feedback
•
Review closing statement
•
Market your property via email, direct mail and social media
•
Close the sale
•
Provide market updates
•
Provide copies of all closing documents
GUIDING YOU HOME | SINCE 1906 coldwellbankerwesthomes.com © Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. DRE #01481919