353 Windy Lane, Vista | MARKETING BUYER PROFILE Utilizing migration, home and demographic data, our CBX Buyer Locator Report is able to provide insights into who is moving into the 92038 zip code, as well as the best zip codes to target in our advertising efforts, based on similarities to 92038’s demographics. The results of this analysis indicate that along with advertising to the local San Diego area, we should target the following areas in our marketing strategy: Culver City, Claremont and Torrance.
PRE-MARKETING/HOME PREP
OUR COST
• Professional drone/aerial photography with more than 75 images
$400
• Custom drone/aerial, 60-second home feature video
$850
• Matterport 3D virtual property tour
$295
• Custom 2-page color brochure on hard stock
$175
• Multi-page digital property storybook
$0
ONLINE PROPERTY DISTRIBUTION* • ColdwellBankerLuxury.com
•
Realtor.com
•
Unique Homes
• ColdwellBanker.com
•
JamesEdition
•
Zillow
• Wall Street Journal
•
Market Watch
•
Trulia
• Mansion Global
•
Barron’s
•
Homes.com
• Robb Report
•
Penta
•
Homefinder.com
•
Listhub Global: 90+ websites in 60 countries
* Some websites display properties based on criteria such as price point, type or feature. Not all properties will appear on all sites. ListHub Global applies to properties priced at $2M and up.
353 Windy Lane, Vista | MARKETING PRINT ADVERTISING
OUR COST
DATE
CIRCULATION
•
Dream Homes — half page on back cover
$450
February
15,000
•
San Diego Union-Tribune Beaches & Beyond Magazine — cover property + 2-page feature inside
$1,500
Launch
30,000 print/93,500 digital
•
San Diego Union-Tribune Hot Property — cover property
$600
Launch
360,000
•
San Diego Union-Tribune Hot Property — large spot on CBW back cover ad
$225
Launch
360,000
•
San Diego Union-Tribune Hot Property Open House Directory ad
$135-$194
Launch
360,000
DIGITAL ADVERTISING/SOCIAL MEDIA
OUR COST
DATE
REACH
•
Inclusion in CBW’s monthly Home Simplicity and Luxury Living eMagazines
$0
Monthly
1,000 CBW agents to send to their client lists
•
Targeted social media advertising on Google, Facebook & Instagram
$350-$550
Launch
20,000-40,000 impressions
•
Posts to agent’s social media audience
$0
Weekly
20,000-40,000 impressions
•
Wall Street Journal/Mansion Global website “Featured Home”
$78 per month
February
20,000-40,000 impressions
•
Digital listing brochure distribution to local agents
$650
Launch
12.000 agents
DIRECT/EMAIL MARKETING & ADDITIONAL MARKETING
OUR COST
DATE
REACH
•
Email campaign to past clients and contacts
$0
Launch
1,300 contacts
•
Optional 3-day open house event (promoted with oversized postcards and 25+ open house signs)
$1,750
TBD
4,500 homes
•
Personally promote listing at local market pitch sessions
$0
Launch
45-60 agents per city