Assaf Avissar

Like many raised in Israel, Assaf Avissar began traveling immediately after completing his obligatory military service. Curious and passionate about understanding people from many backgrounds, he worked his way around the world, immersing himself in many cultures. Long stays in such places as Sydney, Costa Rica, Brazil, and New York helped shape Assaf's concept of where he would (and wouldn't) eventually want to settle down. Arriving in San Diego to visit a friend, Assaf quickly knew he had found home. "It was different than anywhere: beautiful, laid-back, diverse, surrounded by great surfing — a place where your community is your family. It felt like freedom. This is the good life!" said Assaf, now a San Diego local for over 20 years and a proud U.S. citizen.

And San Diego, it seemed, was ready for his international brand of hustle. Assaf quickly gained a reputation for his dedication to his clients' needs — putting himself in their shoes, understanding their needs and wants, and refusing to let them down. Based on past experience with his family's real estate business, Assaf chose to become an agent just when the market seemed at its worst, mentoring with Penny Nathan as she was founding Ascent Real Estate (now Coldwell Banker West). Where others saw hardship, they explored the opportunity to create win-win situations and help clients thrive in tough times. Assaf says, "We set out to prove that honesty was an asset, not a weakness; focusing on the client, not the commission, is the only way to provide true value." As a result, Assaf is always in demand.

Assaf specializes in Metro and coastal properties; with his wide professional network and supportive team, he serves all of San Diego County with a deep familiarity for the area's unique communities and market conditions. With his unique combination of empathy and hustle, Assaf helps buyers and sellers make the most of a home sale with the least amount of stress.

Assaf was recommended to us from a family friend and we could not be happier! He instantly built rapport with us and we felt we could truly trust him right off the bat. As first time home buyers...we knew nothing! Assaf took so much time breaking everything down and explaining every step of the way. I can confidently say Assaf had our best interest in mind and made sure we got exactly what we wanted. Once we entered escrow Stephanie was extremely helpful making a very stressful process go smoothly. She was very patient answering many questions from us and helping us get what we wanted from the seller. Overall, we are so happy and grateful for Assaf and Stephanie’s knowledge of the market, attention to detail, loyalty to their customer, and negotiation skills. We can’t wait to move in to our dream home!

- Carly

Assaf Helped me out to purchase my first home in San Diego and made my move from Seattle to San Diego as easy as it can be. I think that his responsiveness was one of the most important attribute that helped this deal to be successful. He was very knowledgeable about the neighborhood and area and knew what to match to my wants and needs.

- Jon

We worked with Assaf and his team to sell our property in San Diego while living in Kansas City (after working with him to buy it a few years ago). We are so pleased with how smooth the process went and also with the price we got for it. We completely trust Assaf to advise and represent us. With San Diego not being our primary residence, we rely on him to educate us on the different neighborhoods of San Diego. He is incredibly knowledgeable about the pros and cons of buying in different areas. We are currently using Assaf to help us find a new property. He keeps us informed of new and coming soon listings, is always available and immediately responsive. He has spent countless hours taking us to see new listings and has been very patient with us as we have taken our time and changed our minds a few times. I cannot recommend Assaf and his team more highly. There is no one else I'd want to work with when buying or selling in San Diego!

- Liz

ALPINE

2772 FIREBRAND DRIVE

4 BR | 5 BA | 4,534 ESF

$1,949,900 - $2,149,900

MLS# PTP2601427

BONITA

1349 RIDGEVIEW WAY

4 BR | 2.5 BA | 2,398 ESF

$1,329,000

MLS# PTP2506857

BOULEVARD

38058 HIGHWAY 94

3 BR | 2.5 BA | 2,662 ESF

$899,000

MLS# PTP2505646

CAMPO

28561 HIGHWAY 94

3 BR | 2 BA | 1,698 ESF

$790,000 MLS# PTP2600751

CARLSBAD

609 SALTGRASS AVENUE

3 BR | 2.5 BA | 1,987 ESF

$2,100,000 MLS# PTP2600814

VALLEY

5171 DEL MAR MESA ROAD

8 BR | 7 FULL & 2 HALF BA | 8,186 ESF

$5,995,000 - $6,495,000 MLS# PTP2600896

CARMEL

CHULA VISTA

2957 RANCH GATE ROAD

6 BR | 5.5 BA | 5,034 ESF

$2,399,000

MLS# 250039086

CHULA VISTA

415 CARVALOS DRIVE

4 BR | 3 FULL & 2 HALF BA | 3,787 ESF

$2,369,000

MLS# PTP2600422

CHULA VISTA

2023 PLAZA ACAPULCO

5 BR | 5.5 BA | 4,983 ESF

$2,350,000

MLS# PTP2600761

CHULA VISTA

2831 SHENANDOAH DRIVE

6 BR | 6.5 BA | 6,274 ESF

$2,349,000

MLS# PTP2600228

CHULA VISTA

644 WILMINGTON DRIVE

5 BR | 4 BA | 3,047 ESF

$1,499,000

MLS# 260005011

VISTA

1519 TABER DRIVE

4 BR | 2.5 BA | 2,585 ESF

$1,425,000

MLS# 260003308

CHULA

CHULA VISTA

1595 QUIET TRAIL DRIVE

5 BR | 3 BA | 2,844 ESF

$1,250,000

MLS# PTP2601341

CHULA VISTA

1286 WHEATLAND STREET

5 BR | 4.5 BA | 3,489 ESF

$1,250,000

MLS# PTP2601665

CHULA VISTA

972 MERCED RIVER ROAD

5 BR | 4 BA | 2,928 ESF

$1,200,000

MLS# 260004460

CHULA VISTA

1279 W VAQUERO COURT

3 BR | 2.5 BA | 2,217 ESF

$1,175,000

MLS# PTP2601508

CHULA VISTA

1753 ITHACA STREET

4 BR | 2 BA | 1,381 ESF

$1,049,900

MLS# PTP2601608

CHULA VISTA

902 MONTEREY COURT

3 BR | 2 BA | 1,710 ESF

$989,900

MLS# PTP2601172

2113-2115 FRANKFORT STREET

Brand-new Bay Park construction designed for buyers seeking space, style, and modern functionality. The main home features a sleek chef’s kitchen with white oak cabinetry, quartz countertops, a 6-burner Dacor range, and a hidden butler’s pantry complete with its own sink, refrigerator, and dishwasher—perfect for entertaining. Warm finishes, designer lighting, and a custom wood-slat accent wall add refined coastal character throughout. The layout includes three en-suite bedrooms, highlighted by a stunning primary suite with a spa-inspired bath, soaking tub, oversized rain shower, and walk-in closet. A large private front yard creates a welcoming yet discreet entry, while the upstairs deck captures Bay Park breezes and sunset views. An expanded two-bedroom ADU with a private entrance off the paved alley offers excellent flexibility for multigenerational living, guests, or rental income. Energyefficient upgrades include solar with battery backup, all just moments from Bay Park’s popular restaurants, coffee shops, and neighborhood hotspots.

6 BEDROOMS, 5 BATHROOMS | 3,737 SQ.FT. | OFFERED AT $3,350,000

CHULA VISTA

376 ROMAN WAY

4 BR | 2 BA | 1,991 ESF

$880,000

MLS# PTP2601415

CHULA VISTA

466 THRUSH STREET

4 BR | 3 BA | 1,204 ESF

$849,999

MLS# PTP2601378

CHULA VISTA

760 JILIAN STREET #1

4 BR | 2.5 BA | 1,623 ESF

$755,000

MLS# PTP2600440

DOWNTOWN

877 ISLAND AVENUE #1006

2 BR | 2.5 BA | 3,110 ESF

$2,590,000

MLS# 260005013

EL CAJON

1115 S MOLLISON AVENUE

4 BR + 1 OPTIONAL | 4.5 BA | 3,900 ESF

$1,598,000

MLS# 260004677

EL CAJON

752 SINGING VISTA DRIVE

4 BR + 1 OPTIONAL | 2.5 BA | 3,046 ESF

$1,349,000

MLS# 260004565

EL CAJON

1780 GROVE ROAD

3 BR | 2 BA | 1,866 ESF

$1,159,000 - $1,259,000 MLS# 260002498

EL CAJON

4873 SUNRISE VALLEY DRIVE

4 BR | 2 BA | 1,769 ESF

$1,189,000

MLS# PTP2601451

ENCANTO

6150 RADIO DRIVE

3 BR | 3 BA | 1,910 ESF

$929,000

MLS# 260002769

ENCANTO

5528 SAN ONOFRE TERRACE

3 BR | 2 BA | 1,700 ESF

$789,000 - $820,000 MLS# 260003750

ESCONDIDO

1051 VIA RANCHO PARKWAY

6 BR | 4 BA | 4,251 ESF

$2,150,000

MLS# PTP2600603

ESCONDIDO

1427 BUCKSKIN DRIVE

4 BR + 1 OPTIONAL | 2.5 BA | 3,217 ESF

$2,148,888 MLS# 2601220

ESCONDIDO

1725 CONTINENTAL LANE

4 BR + 1 OPTIONAL | 3.5 BA | 3,522 ESF

$1,750,000 - $1,895,000

MLS# 260005133

ESCONDIDO

877 HIDDEN VIEW LANE

4 BR | 2.5 BA | 3,126 ESF

$1,375,000

MLS# NDP2601901

ESCONDIDO

161 WILLOW MEADOW PLACE

3 BR | 3 BA | 2,421 ESF

$1,049,000

MLS# NDP2601445

ESCONDIDO

1322 LOMA DE PAZ

3 BR | 2.5 BA | 2,030 ESF

$980,000 MLS# 260005134

FALLBROOK

2975 DOS LOMAS

4 BR | 3 BA | 3,040 ESF

$1,250,000

MLS# NDP2509264

JULIAN

4651 EAGLE PEAK ROAD

3 BR | 2 BA | 1,795 ESF

$1,299,999

MLS# 250041430

CASA

SMART HOME, SAMRTER CHOICES

ARCHITECT ELLEN MARTIN SHARES WHAT HER HIGH-NETWORTH CLIENTS GET RIGHT— AND WRONG—WHEN TECH ENTERS THE HOME.

By Simon Murray

If you’ve ever stood in front of a touchscreen wall panel wondering whether pressing the wrong button might accidentally lower the blinds in the wrong wing, you’re not alone. Even among the ultra-wealthy, “smart home” is often a misnomer—because without the right approach, the tech may quickly become more trouble than it’s worth.

Enter Ellen Martin, a New York Citybased residential architect who has been navigating the intersection of luxury living and home technology for more than three decades. She’s designed brownstones for people who want every bell and whistle, second homes for clients who happily retreat to a world before screens and everything in between.

“These tips aren’t what everyone is doing,” she says. “These tips are what I see most typically across my own clients.”

And if there’s one thing Martin has learned after so many years inside the homes—and minds—of Fortune 500 executives, founders and legacy families, it’s this: Smart tech only works when it supports the way you live.

Full Automation Or DIY?

Crestron Electronics has worked with ultra-high-net-worth homeowners on the tech for many of the world’s most exclusive residences, penthouses, compounds and superyachts. “For our clients, luxury is no longer defined by how many devices they own, but how little they have to think about them,” says Michael Short, vice president of marketing operations and residential at Crestron. “When a home can naturally support your rhythms, protect your family and feel familiar whether you’re in the city apartment, the beach house or on the water, that’s when technology stops being a feature and becomes part of the lifestyle.”

Martin agrees. “Back in the 1990s, clients were far more enamored with the technology and needed racks of hardware just to make it work,” she says. “Now you can create a semi-smart home without relying on a professional just to turn it on and off.”

Today, brands such as Nest, SimpliSafe, Ring and Control4 let homeowners tailor systems to their comfort level. Some clients still want the full Lutron, Crestron or Savant command center—“maybe a third,” Martin estimates—but many prefer something lightweight, customizable and easily accessible from their phone.

TV REMOTE When it comes to designing the perfect home, there’s definitely less of that ‘gathering around the TV’ moment and more personal media use,” Ellen Martin (BELOW) says. “People don’t want to wire a whole house for music as much anymore.”

Build For How You Use Media

Two decades ago, clients wanted full-fledged theater rooms with built-in projectors, stepped seating and acoustical paneling. Today, the technology has outpaced the need. Ultra-thin OLEDs, stunning micro-LED displays and smart TVs with cinema-grade sound processing have made the dedicated theater room—once the pinnacle of luxury—largely superfluous.

“There’s definitely less of that ‘gathering around the TV’ moment and more personal media use,” Martin says. “People don’t want to wire a whole house for music as much anymore.”

Instead of centralized media temples, her clients are building beautiful moments of flexibility: a 100-inch OLED in the living room, a Sonos speaker or a pair of noise-canceling headphones in the bedroom, an iPad that also sometimes doubles as a travel companion, etc.

Entertainment hasn’t disappeared; it’s simply become individualized. And thanks to the leap in quality across screens and speakers, you no longer need an acoustically sealed room to enjoy a cinematic night in.

Connectivity Is The Cornerstone

If there’s one hill Martin is willing to die on, it’s WI-FI.

Across all setups, one requirement is non-negotiable: flawless connectivity. Dead zones are a dealbreaker in sprawling estates or brownstones. “Like everyone, my clients freak out about WI-FI the most,” she says. “It’s the first thing we test—no dropped calls, no streaming interruptions.”

High-end routers (Ubiquiti, Netgear Orbi, Eero Pro) plus strategically placed extenders are now fundamental infrastructure, right up there with HVAC and plumbing. In one recent 3,000-square-foot apartment remodel, the main router feeds the network, but five additional repeaters ensure every corner is covered. The client’s tech team even walked the space to confirm full coverage. As Martin says, “There’s no dropping any calls in that apartment.”

Longevity, Not Annual Upgrades

Her clients don’t want to update their homes along with their phones every two years. “In my 30 years,” she says, “I’ve never been asked to come back and update something. People learn to use what they have, and they live there.”

That means avoiding overly proprietary systems and choosing tech that ages gracefully—lighting controls that won’t be obsolete in three years, modular audio and security devices you can replace without ripping open walls.

Less Can Always Be More

Minimalism can be luxe—no dashboards, no logins, no software updates at inconvenient times. Just acoustically quiet home offices, good lighting and yes, reliable WI-FI, because even the tech-averse still need to be reachable.

Source: Coldwell Magazine, Winter 2026

LA JOLLA

5435 PARKVIEW DRIVE

5 BR + 1 OPTIONAL | 6.5 BA | 4,588

$5,500,000

MLS# 250041315

LA JOLLA

7784 LOOKOUT DRIVE

5 BR | 5.5 BA | 3,597 ESF

$4,985,000

MLS# 250043848

LA JOLLA

5912 LA JOLLA BOULEVARD

3 BR + 1 OPTIONAL | 4 BA | 2,855 ESF

$3,600,000 MLS# 260004250

LA MESA

10945 PUEBLA DRIVE

3 BR | 2.5 BA | 2,044 ESF

$1,199,900 - $1,249,900

MLS# PTP2601398

LAKESIDE

11825 TAIA LANE

4 BR | 2 BA | 2,584 ESF

$999,900 - $1,023,000

MLS# PTP2600877

LAKESIDE

12135 LOS AMIGOS WAY

4 BR | 2 BA | 2,528 ESF

$992,000

MLS# PTP2601573

MOUNTAIN CENTER

61390 STATE HIGHWAY 74

6 BR | 7 FULL & 5 HALF BA | 1,600 ESF

$1,299,900

MLS# PTP2600319

NATIONAL CITY

1003 MANCHESTER STREET

3 BR | 2 BA | 1,802 ESF

$850,000

MLS# PTP2600866

NORMAL HEIGHTS

5036 LITCHFIELD ROAD

3 BR | 2 BA | 1,908 ESF

$1,750,000

MLS# PTP2508148

NORTH PARK

3736 LOUISIANA STREET

2 UNITS

$2,150,000

MLS# PTP2601417

OCEAN BEACH

4527 NARRAGANSETT AVENUE

5 BR | 4.5 BA | 3,650 ESF

$4,500,000

MLS# 250043069

OLD TOWN

2113-2115 FRANKFORT STREET

6 BR | 5 BA | 3,737 ESF

$3,350,000

MLS# 260003866

OTAY MESA

5204 TOPSAIL DRIVE

6 BR | 3 BA | 2,859 ESF

$1,150,000

MLS# PTP2601014

OTAY MESA

1614 AREQUIPA STREET

5 BR | 3.5 BA | 2,299 ESF

$925,000

MLS# PTP2600502

PACIFIC BEACH

3901 HAINES STREET

5 BR | 5 BA | 2,207 ESF

$3,350,000

MLS# NDP2601603

PACIFIC BEACH

3905 HAINES STREET

5 BR | 5 BA | 1,967 ESF

$2,975,000

MLS# NDP2601580

PACIFIC BEACH

3903 HAINES STREET

5 BR | 5 BA | 1,967 ESF

$2,850,000

MLS# NDP2601613

PINE VALLEY

28743 LEBANON ROAD

3 BR | 2.5 BA | 2,891 ESF

$1,100,000

MLS# PTP2506014

Montevideo URUGUAY

Wedged between Brazil and Argentina, there is a country of unexpected beauty that is progressive, stable, safe and culturally sophisticated. Uruguay may be South America’s smallest country, but it offers “not made for tourist” experiences that cannot be compared to those of the more-recognized neighboring countries.

Whether caught in a cow-and-gaucho (cowboy) traffic jam on a dirt road to nowhere or strolling with locals along Montevideo’s beachfront, Uruguayans are well known as good hosts and will welcome you with great pleasure.

Many people find their refuge in Uruguay. It’s hard not to fall in love with the gorgeous beaches, expansive nature, indulgent culinary delicacies, good-

vibe culture, and endless activities. There is plenty to do whether visiting cosmopolitan Montevideo, picturesque Colonia or party-till-you-drop Punta del Este. Wildlife-watching, horseback riding, shopping, clubbing, or hot-spring hopping, Uruguay truly has something for everyone. Among the welcoming community of this special and eclectic little country is our team at Coldwell Banker Infinity Real Estate in Montevideo.

https://blog.coldwellbanker.com/coldwell-banker-around-the-world-march-2022/

Welcome to Uruguay. Located between Brazil, the Uruguayan latitude, its coastline, and the absence of natural Uruguay´s having a subtropical extreme temperatures and a direct cities of the region, by land, river and more than 600km of coastline. A beauty, situated way down south, location, with never-ending rivers, boundless horizon. A country of strong traditions and solid commitments. We have the same passion for football for the environment. Uruguay celebrates and creates with every moment. for today and tomorrow and innovates happen. Colonia, Montevideo, Canelones, y Rocha form an extensive strip of seaside resorts, fishing ports and

Territory Summary:

between Argentina and its extensive maritime natural barriers, favor subtropical climate, without direct route to the main and flight. Uruguay has A land of unexpected in strategic regional clear blue skies and friendly people, with commitments. football that we have celebrates passionately moment. Uruguay produces innovates to make it Canelones, Maldonado of beautiful beaches, huge spaces where

nature is shown in all its splendor, with a varied hotel and gastronomic offer. In a planet where water is an increasingly scarce resource, Uruguay is a freshwater paradise. Likewise, this paradise has managed to create the necessary conditions to be a stable and reliable country for investment. Important industries are tourism and, as evidenced by our abundant bovine population, agriculture.

Uruguay is the largest per capita exporter of software in Latin America. The government focuses on growing our technology sector, while improving technological infrastructure. Internet connectivity is superlative, and WiFi is even offered for free in public plazas and parks.

The tech industry also has some key benefits, such as tax exempt for technology exports. We can talk for hours about Uruguay, but our incredible landscapes and the warmth of our people is something you must see with your own eyes.

KEY FACTS

POPULATION: 1,302,954 (2023 CENSUS)

LANGUAGE(S) SPOKEN: Spanish

CLIMATE: Humid Subtropical

CURRENCY: Peso Uruguayo

INDUSTRY FACTS

TYPES OF ARCHITECTURE: Montevideo, a cosmopolitan city with an architecture that shows a colonial and neoclassical style that mixes with modern architecture and Art Decó that emerged during the golden age of the country in the 20th century.

PRICE PER SQ. FT/METER: Values vary if it is an apartment US$2.636/sqm or a house US$1.727/sqm.

AVERAGE SALE PRICE: US $2.182/sqm

AVERAGE YEARS IN HOUSE/APT: 10/15 years

TYPES OF FINANCING: While the property is under construction, it can be financed directly with the developer. Other option is a mortgage with official banks or private banks.