“After the passing of loved ones, Amy helped my family sell multiple properties at very stressful times. She is always calm, pleasant, respectful and most of all she knows real estate. Amy was there from start to finish, letting me know the most effective ways to get the property ready for sale and how to get the highest offer possible. She is also quick to respond to any questions, and made a daunting task easy and manageable.”
Helen Zeiher
“I have agents worked knows and forwards possible. so you strategy home process piece agent!
MEET Amy Saflar
After two and a half decades of real estate experience, it’s no surprise that Amy Saflar is in the Top 2% of Coldwell Banker agents worldwide. Her undergraduate studies at UC Santa Barbara, coupled with her Masters in Social Work from San Diego State University, allows Amy to focus on each client’s unique circumstances and needs. Herloveofnumbersandabilityto analyze market data and trends, assures that Amy’s clients receive topdollarfortheirsales
Early in Amy’s career, she became a Real Estate Broker. This allowed her to explore property management and become an expert in the 1031 exchange process. Amy put her passion for education to good use, by obtaining her Graduate Realtor Institute Designation, as well as becoming a Seniors Real Estate Specialist. This created an extended skill set that serves clients who have trusts and estates. When clients have lost family members,
Amy’s education supports her client’s emotional turmoil, while still helping them move through the selling process.
A unique element to Amy’s business model is that over 90% of her business comes from referrals or repeat clients. This means that her clients are so pleased with their results, they naturally refer everyone they know and return to use her service again and again. Amy takes the time to make each client feel like they are her only one.
To learn more about Amy Saflar, visit www.Saflar.com.
have worked with several real estate agents in the past 35 years, but I have never worked with anyone as perfect as Amy! She knows the business of real estate backwards forwards and how to get the best deal possible. She explains every step and detail you know exactly what’s happening. Her strategy for getting the best price for my was spot on and she made the entire process enjoyable. I will never buy or sell a of property without having Amy as my agent! She’s the BEST!”
David Milroy
“I had the opportunity to work with Amy in selling my family estate. She knew the market well and applied her extensive expertise in residential real estate to make for a rapid and flawless sale. Unbelievable attention to detail in making this sale attractive to buyers but also, in all of the pre and postsale events. Highly recommended broker who not only has a wealth of experience but can understand seller’s objectives and then without delay, make them happen!”
Howard Kotler
“Amy was truly dedicated and professional as she successfully marketed, negotiated the sale of two of my properties. She patiently answered my many questions and guided me through the complexities and even emotions of selling my home and rental. I truly appreciated never feeling pressured. Her commission was well earned. I would not hesitate to hire Amy again if ever needed.”
Yolaine Stout
ALPINE
2772 FIREBRAND DRIVE
4 BR | 4.5 BA | 4,534 ESF
$1,949,900 - $2,149,900 MLS# PTP2506529
BONITA
1430 COUNTRY VISTAS LANE
5 BR | 4.5 BA | 3,625 ESF
$1,555,000
MLS# PTP2600839
CAMPO
28561 HIGHWAY 94
3 BR | 2 BA | 1,698 ESF
$825,000 - $850,000
MLS# PTP2600751
CARLSBAD
609 SALTGRASS AVENUE
3 BR | 2.5 BA | 1,987 ESF
$2,100,000 MLS# PTP2600814
CARMEL VALLEY
5171 DEL MAR MESA ROAD
8 BR | 7 FULL & 2 HALF BA | 8,186 ESF
$5,995,000 - $6,495,000
MLS# PTP2600896
415 CARVALOS DRIVE
4 BR | 3 FULL & 2 HALF BA | 3,787 ESF
$2,369,000
MLS# PTP2600422
CHULA VISTA
CHULA VISTA
2831 SHENANDOAH DRIVE
6 BR | 6.5 BA | 6,274 ESF
$2,349,000
MLS# PTP2600228
CHULA VISTA
2023 PLAZA ACAPULCO
5 BR | 5.5 BA | 4,983 ESF
$2,325,000
MLS# PTP2600761
CHULA VISTA
743 TERRA NOVA DRIVE
6 BR | 4 BA | 3,466 ESF
$1,999,900
MLS# PTP2600168
CHULA VISTA
101 LION CIRCLE
5 BR | 4 FULL & 2 HALF BA | 4,966 ESF
$1,899,900 - $1,999,900
MLS# PTP2600711
CHULA VISTA
1519 TABER DRIVE
4 BR | 2.5 BA | 2,585 ESF
$1,425,000
MLS# 260003308
CHULA VISTA
173 PEPPER TREE ROAD
4 BR | 3 BA | 3,035 ESF
$1,300,000
MLS# PTP2600562
CHULA VISTA
976 CALLE PILARES
4 BR | 3.5 BA | 2,815 ESF
$1,198,000
MLS# PTP2600941
CHULA VISTA
902 MONTEREY COURT
3 BR | 2 BA | 1,710 ESF
$989,900
MLS# PTP2601172
CLAIREMONT
4380 ROLFE ROAD
3 BR | 2 BA | 1,658 ESF
$1,285,000
MLS# PTP2509199
CORONADO
1100 CORONADO AVENUE
4 BR | 2.5 BA | 1,875 ESF
$4,995,000
MLS# PTP2600832
DOWNTOWN
1240 INDIA STREET #2306
3 BR | 3 BA | 2,123 ESF
$2,400,000 - $2,600,000
MLS# 2600955
EL CAJON
1115 S MOLLISON AVENUE
4 BR + 1 OPTIONAL | 4.5 BA | 3,900 ESF
$1,650,000 MLS# 250045479
1240 INDIA STREET #2306
An extraordinary penthouse in the highly sought-after TREO building, which lies on the edge of Little Italy, offering one of the largest private patios in all of Downtown—more than 1,200 sq.ft. Designed for elevated indoor-outdoor entertaining, the expansive terrace captures sweeping City and Bay views and breathtaking sunsets at every turn. In fact, the extraordinary views can be enjoyed from multiple rooms, with floor-to-ceiling windows to maximize light and those awesome city/bay views. Experience luxuriously appointed, state-of-the-art finishes, custom cabinetry, premium stone surfaces, designer lighting, and highend appliances throughout. The open-concept layout is perfectly balanced with both private and intimate spaces, while a separate laundry room adds everyday convenience. Additional highlights include two dedicated parking spaces and a private storage unit. Every detail reflects meticulous craftsmanship, elevated materials, and refined design, creating a rare, sophisticated retreat in the heart of downtown. Just steps from Little Italy’s celebrated dining, waterfront promenade, and vibrant cultural attractions, this penthouse delivers an unparalleled urban lifestyle. Please read attached upgrade list and supplement.
EL CAJON
1780 GROVE ROAD
3 BR | 2 BA | 1,866 ESF
$1,159,000 - $1,259,000 MLS# 260002498
EL CAJON
1707 TERRACE HILL DRIVE
4 BR | 2 BA | 1,857 ESF
$959,000
MLS# PTP2601187
ENCANTO
6150 RADIO DRIVE
3 BR | 3 BA | 1,910 ESF
$929,000
MLS# 260002769
ESCONDIDO
1051 VIA RANCHO PARKWAY
6 BR | 4 BA | 4,251 ESF
$2,150,000
MLS# PTP2600603
ESCONDIDO
1427 BUCKSKIN DRIVE
4 BR + 1 OPTIONAL | 2.5 BA | 3,217 ESF
$2,148,888
MLS# 2601220
ESCONDIDO
161 WILLOW MEADOW PLACE
3 BR | 3 BA | 2,421 ESF
$1,049,000
MLS# NDP2601445
ESCONDIDO
1322 LOMA DE PAZ
3 BR | 2.5 BA | 2,030 ESF
$1,000,000
MLS# 250042330
FALLBROOK
2975 DOS LOMAS
4 BR | 3 BA | 3,040 ESF
$1,250,000
MLS# NDP2509264
HEMET
25186 LAKE STREET
5 BR | 3.5 BA | 2,741 ESF
$789,000
MLS# PTP2506707
JULIAN
3591 DEER LAKE PARK ROAD
5 BR | 4.5 BA | 4,135 ESF
$1,999,000
MLS# 250044374
JULIAN
4651 EAGLE PEAK ROAD
3 BR | 2 BA | 1,795 ESF
$1,299,999
MLS# 250041430
5435 PARKVIEW DRIVE
5 BR + 1 OPTIONAL | 6.5 BA | 4,588 ESF
$5,500,000 MLS# 250041315
LA JOLLA
Resiliency Is the New Definition of Luxury
IN
a volatile world, affluent buyers are no longer chasing the dream of the trendiest locations or the fastest appreciation. Instead, they are rewarding the places and properties that hold their value over time.
Resiliency, in today’s luxury context, means the ability of a local market and a property to preserve value through volatility, maintain liquidity across cycles, and continue attracting qualified demand even as broader economic dynamics shift. It means you’re seeing conditions like stability in pricing, consistency in buyer interest, and durability in long-term performance.
Five trends help explain why resiliency rose to the top of our analysis this year.
Luxury sales and prices are outperforming the broader market
Despite higher borrowing costs, geopolitical risk, and economic uncertainty, the luxury segment has remained remarkably stable.
In 2025, U.S. luxury home sales grew 2.9% — nearly double the pace of the traditional housing market at 1.7%, per NAR. Prices haven’t dropped dramatically either, and in fact, have risen approximately 3% year-over-year for singlefamily homes and 4% for attached properties. As I noted in the report’s foreword, “The luxury real estate market has not mirrored the broader housing market, where affordability pressures and higher borrowing costs have kept activity constrained.”
What’s most remarkable about this new chapter for luxury real estate—from our point of view— is that it is not behaving the way it has in past downturns. Market fundamentals remain strong, and we expect that stability to carry forward through the coming year.
Real estate wealth continues to rise even through volatility
Annual transactions gave us an immediate picture of resilience, which is certainly important. But we also examined the market through a longer historical lens with Altrata’s help.
Since 2020, the absolute dollar value invested globally in real estate has risen nearly 30%, even through one of the most volatile macroeconomic periods in recent memory. Total property holdings also reached record highs: VHNW real estate wealth rose from $5.64 trillion in 2020 to $6.55 trillion in 2025, and UHNW assets climbed from $2.61 trillion to $3.04 trillion. In other words, while portfolio shares fluctuate with financial markets, the underlying value of property continues to grow, underscoring real estate’s enduring role in long-term wealth preservation.
As Maeen Shaban, Director of Research and Analytics at Altrata, explained in the report: “For ultra-high-networth individuals and family offices, property ownership provides stability, diversification, and a hedge against inflation. It also offers strategic advantages, whether it’s tax planning, residency, or intergenerational wealth preservation.”
Affluent buyers are adopting a legacy mindset
Perhaps the most important shift underway is psychological.
Luxury real estate is increasingly being viewed less as a speculative asset and more as a cornerstone of identity, stability, and long-term wealth preservation. In other words, high-net-worth buyers are thinking
in decades, not cycles. This “legacy mindset” contributing to a rise in “nest investing” — i.e. favoring assets that protect capital, preserve value, and anchor generational wealth.
Altrata data suggests that high-net-worth consumers are directing a growing share of discretionary dollars toward the home. Home-related expenditures spanning design, furnishings, technology, and domestic help — are projected to rise 4.8% globally and 6.0% annually in the U.S. among individuals with more than $5 million in net worth. Among U.S. UHNW households, spending on home luxuries now exceeds spending on personal goods by 18.5%.
While growth in home-related spending may not yet outpace personal luxury goods, the shift is notable. It could signal a reordering of priorities—away from visible consumption and toward hybrid assets that
is favoring anchor consumers dollars — and globally with UHNW exceeds yet notable. from that
help them build long-term wealth and day-to-day enjoyment. Recounting what Colleen Baum, Senior Partner at McKinsey & Company, told us for the report: “What’s remained durable for this consumer is spending on experiences, particularly travel and dining, which continue to be resilient categories. The second priority is home. Data consistently shows spending on the home as one of the most stable categories.”
Watch this trend gain traction as historic wealth transfer between generations in the coming decade takes root. Per Altrata’s 2024 Family Wealth Transfer Report, roughly 1.2 million individuals with a net worth of $5 million or more were projected to collectively pass down nearly $31 trillion over the next decade. By 2025, Altrata revised that estimate upward to $38.3 trillion expected to change hands globally within the same timeframe.
Watch this trend gain traction as historic wealth transfer between generations in the coming decade takes root. Per Altrata’s 2024 Family Wealth Transfer Report, roughly 1.2 million individuals with a net worth of $5 million or more were projected to collectively pass down nearly $31 trillion over the next decade. By 2025, Altrata revised that estimate upward to $38.3 trillion expected to change hands globally within the same timeframe.
In the U.S., wealth growth and housing investment remain tightly linked
“Even in periods of economic turbulence, real estate continues to serve as a stabilizing force in wealth portfolios,” Shaban told us for The Report. “Price appreciation, strong demand, and growing direct investment by private investors have supported steady nominal growth since 2020.”
Nowhere is that stabilizing role more evident than in the United States.
Since 2020, affluent households with more than $5
million in net worth have seen total wealth rise 58.2% — almost perfectly matched by a 59.9% increase in real estate investment. The parallel growth underscores how closely housing remains tied to wealth creation at the highest levels.
Globally, the picture looks a bit different. While worldwide wealth rose 30.7% over the same period, real estate investment increased only 16.3%, highlighting the uniquely central role housing continues to play in American wealth formation. For U.S. high-net-worth investors, real estate is not simply a lifestyle asset. It remains a primary engine of wealth creation, preservation, and long-term financial stability.
New resilience markets are emerging
Legacy wealth havens like New York and London will never lose their luster. However, affluent buyers are broadening their lens as geographic mobility increases and capital becomes more fluid. As a result, a new class of destinations is exhibiting many of the same resilience traits once limited to the New Yorks and Londons: global recognition, diversified buyer demand, innovation-driven economies, supply-constrained properties, and long ownership cycles that support pricing and limit turnover.
Between 2020 and 2025, we found six U.S. markets — Minneapolis–St. Paul, Greater Atlanta, Dallas–Fort Worth, Nashville, Salt Lake City, and San Diego — that showed consistent strength across price growth, sales activity, and inventory confidence. Five-year median price appreciation spanned from the mid-40% range to more than 90% in these cities, while sales momentum remained positive even as national trends softened. These markets attract highly diversified buyer pools and high concentrations of cash buyers, reducing sensitivity to interest rates and volatility.
Beyond the U.S., the U.S., UAE, Italy, Switzerland, and Saudi Arabia rank among the top destinations for migrating millionaires, according to Henley & Partners. Meanwhile, countries such as the U.K. are experiencing increased wealth outflows.
Evolving priorities suggest that the next generation of wealth haven markets will be evaluated through a much broader, more multidimensional lens.
A New Definition of Luxury
Nearly 80% of surveyed Coldwell Banker Global Luxury Property Specialists now describe their markets as “resilient” — a sign not only of confidence in the underlying strength of their local markets, but of the growing importance their clients place on investing in communities and homes that preserve value, support quality of life, and endure across cycles.
There are destinations that attract visitors, and then there are places that inspire them to imagine a life there. The Var coast, from Bormes-les-Mimosas to Saint-Tropez, is firmly in the latter category. Known for its balance of sea views, village charm, and a lifestyle shaped by nature and understated elegance, it has become one of the Mediterranean’s most sought-after enclaves. As Gabriel Montigny, Broker/Owner of Coldwell Banker St Barth Azur St Martin, puts it, “The Var coast is a unique real estate market where property goes far beyond investment—it is first and foremost about lifestyle, discretion, and rare assets.” For those who split their year between world-class islands and the French Riviera like Montigny, this region offers a rhythm of life that feels both elevated and deeply grounded.
What makes the area compelling goes well beyond its reputation. Life unfolds in simple but memorable ways; breakfast overlooking the gulf, afternoons on quiet beaches, walks through hilltop villages, and dinners that stretch late into the evening with friends are all quotidian parts of life. Transportation is often a mix of winding coastal roads, two-wheel shortcuts, and local boats that underline the region’s strong connection to the sea. Markets
brim with Provençal flavors, homes emphasize views and privacy, and the surrounding landscapes remain remarkably preserved. Whether someone is considering a visit, envisioning a seasonal retreat, or exploring a more permanent move, this Q&A offers an insider’s view into a region where quality of life is the true luxury.
Where do you recommend someone vacation in your region and why? The Gulf of Saint-Tropez is a truly magnificent destination, rich and deeply inspiring, where everyone can find their own way of life. I am personally very attached to it, having spent all my childhood holidays there, particularly in La Croix-Valmer. The scent of Provence, the pine trees, the Mediterranean vegetation, and the sea create unforgettable memories. The coastal walking path is exceptional. La Croix-Valmer, Cavalairesur-Mer, Le Rayol-Canadel—where our offices are located—Le Lavandou, and Bormes-lesMimosas all offer direct access to the sea, beautiful beaches, and preserved natural surroundings. Saint-Tropez and Ramatuelle embody the elegance and legendary lifestyle of the region, while hilltop villages such as Gassin and La Garde-Freinet, where I live, offer tranquility, breathtaking views, and an exceptional quality of life.
Territory Summary:
The Var coast, from Bormes-les-Mimosas the most iconic regions in the Mediterranean. sea and the Maures mountain range, of beaches, hidden coves, wooded villages.
Saint-Tropez rose to global fame Brigitte Bardot and the iconic film series Tropez” starring Louis de Funès. Over attracted international personalities Bono, and George Clooney. In the Var in Château Miraval, while Johnny Depp Plan-de-la-Tour.
Today, the local economy is driven hospitality, fine wine production, and culture of refined discretion.
Bormes-les-Mimosas to Saint-Tropez, is one of Mediterranean. Nestled between the range, it offers a unique landscape hills, vineyards, and charming
through cinema, notably with series “The Gendarme of SaintOver the decades, the region has such as Leonardo DiCaprio, Var hinterland, Brad Pitt invested Depp owns a Provençal hamlet in
driven by high-end tourism, luxury prestige real estate, all within a
