P re sen ted by
VIN C E N T MORRIS DRE# 0 1 8 6 0 0 4 4
P re pa re d f o r
LINH VA N NG Y U EN 3701 Fort una Ra nc h Roa d , Enc i ni ta s
n o o n e k n o w s e n c i n i ta s l i k
ke i do
SOLD 1784 HAWK VIEW DRIVE
VINCENT Vincent Morris is North County’s premier real estate agent. Since 2000, Vincent has consistently ranked among the top real estate agents in the nation. His volume and production of over 820 homes brokered has earned him numerous distinguished honors spanning throughout his real estate career. Year after year, Vincent has been voted a ‘Five Star Real Estate Agent” by San Diego Magazine and has ranked among the top 1.5% of agents nationwide in Wall Street Journal & Real Trends Tom Ferry’s The Thousand. Year after year, he has also been voted a ‘Five Star Real Estate Agent” by San Diego Magazine, Google, Yelp & Zillow. Vincent is known best for his professionalism, attention to detail, and strong negotiating skills which has earned him a five star rating on both Zillow and Yelp. His extensive experience
DRE# 01860044 | 760.712.6876 | vincent@vincentmorr
MORRIS and vast market knowledge makes him a powerful negotiator and advocate for his clients. With his experience in North County residential homes sale, luxury fine home sales and new construction markets, Vincent is a valuable advocate for both his clients and agents alike. Vincent’s established 30 year career in sales and marketing includes more than 500 commercial leasing and acquisition transactions, serving as a director of sales and marketing, and as a CEO and President of a successful retail chain with over 94 locations. Vincent’s entrepreneurial background, sales and marketing experience, and his love of working with people led him to his successful real estate career for over 22 years.
risteam.com | vincentmorristeam.com
WORDS FRO
— Benda Yan | SELLER
Vincent is wonderful - honesty, integrity, and intelligence. What a great experience working with him on what for other agents could have been a troublesome property - he sold it within three days of listing (over the top price) and smoothly monitored it thru closing, swiftly returning calls, watching things, never a panic nor a crisis - totally competent and a real pleasure with whom to work. I recommend strongly for a pleasurable and successful experience.
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Vincent Morris is a very experienced and truthful agent. He did a phenomenal job in the sale of our home in Carlsbad recently. To increase the value of our house, he made several invaluable improvement suggestions. Because I had already moved out the house and live in San Francisco area, he did everything for me: from changing flooring, staging, showing to contract negotiation with the buyers. The results are far better than I expected. I trusted him, relied on him. I would highly recommend Vincent to be your agent.
— Wayne Chapman | SELLER
OM CLIENTS
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The recent experience of selling our Carlsbad home with Vincent Morris was a great one. The adjectives I would use to describe Vincent are personable, tenacious, patient and always accessible. He made the process as simple as possible as he assisted us with the sale of our property as well as the purchase of our current home. Vincent is simply the best!
— Kathleen R. | SELLER
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I worked with Vincent Morris long distance over the course of SEVERAL YEARS. He stayed in touch and I told him when we did sell I would use his services. Thank HEAVENS for VINCENT!Our house needed almost $30,000 in updates and repairs. He handled everything within a few short weeks and SOLD the house in 6 days from listing it for considerably more than we had originally discussed.My advice, would be to not trust Vincent and his highly professional team.
— Amanda McBreen | SELLER
When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 41 countries and territories, the extraordinary is possible. BRAND POWER GLOBAL CONNECTIONS A LUXURY LEADER MARKETING MASTERS This is the Coldwell Banker Global Luxury® program at its essence.
EXPERIENCED R E P R E S E N TAT I O N
yo u r lo c a l e x p e r
1,000+ agents
4,752
closed transactions in 2021
$3.81 billion closed sales volume in 2021
GUIDING Y
rts
YO U H O M e
Coldwell Banker was built on the principles of honesty, integrity and always putting clients first. We changed the industry then and continue to do so today. We started 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the brand nationwide. We are continually growing and expanding, and our reach is limitless. Our full range of real estate services includes residential, commercial, mortgage, escrow, relocation, and property management. We are here to help you with all of your real estate needs.
accolades Our incredible production in 2021 earned us the following recognitions:
TOP
Ranking among the top 5 real estate brokerages in San Diego County for units and sales volume*
TOP %
Coldwell Banker Chairman’s Circle award, representing the top 11% of affiliates nationwide
5
11
1
The #1 Coldwell Banker affiliate company in California
6
The #6 Coldwell Banker affiliate company nationwide
# #
*Source: San Diego Business Journal, March 21, 2022 list of largest residential real estate brokerages in San Diego
BRAND POWER A name that commands instant respect and trust the world over
c
to
In
an
e
*Data
A CENTURY OF “FIRSTS” The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a
century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906,
o Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart-home technology.
n 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury® program – with the much-
nticipated debut of a new look. The redesigned Coldwell Banker Global Luxury® logo elegantly reflects the
exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.
1906
Two visionaries establish Coldwell Banker on the foundation of ethical business
1933
For the first time, prized estates are marketed through
2010
Coldwell Banker Real Estate becomes the first national real estate
2017
practices in the real estate industry, a first for its time.
motion-picture technology.
company to launch a YouTubeTM channel. A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.
2018
The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey
2020
Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average,
2020
Coldwell Banker Global Luxury launches an elegant new logo and design style.
Communications, Advertising and Marketing Association (NJCAMA).
$168.4 million in $1 million+ home sales each day*.
a based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.
GLOBAL CONNECTIONS Crossing oceans, continents, and language barriers
POWER IN
The Coldwell Banker® brand is a true global force, with the power to showcase exceptio
100,000+
3,00
AGENTS
Andorra Argentina Aruba Bahamas Bermuda Cambodia
Canada Cayman Islands Chile China Costa Rica Curaçao
OFFICES
Cyprus Dominican Republic Egypt England France Grenada
India Indonesia Ireland Italy Jamaica Luxembou
NUMBERS
onal properties and reach affluent buyers around the world and in dozens of languages.
0
S
a
urg
41
COUNTRIES & TERRITORIES
Malta Mexico Netherlands Portugal Sint Maarten Singapore
Spain St. Kitts and Nevis Thailand Turkey Turks and Caicos United Arab Emirates
United States Uruguay Virgin Islands (British) Virgin Islands (U.S.)
A LEADER IN LUXURY Exceeding expectations and creating exceptional experiences
SUCCESS BY T
The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® progr
expectations and creating exceptional experiences for their discerning clients eve
$168.4
$1
MILLION
MILL
in sales each day* (16% year-over-year growth)
average sales price transactio
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell
THE NUMBERS
ram are masters at their profession, ranking among the best in the world by exceeding
ery day. In 2020, Coldwell Banker® affiliated agents achieved tremendous results:
1.9
32,663
LION
SIDES
e of $1 MILLION+ on sides*
$1 MILLION+ transaction sides*
Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.
LANDMARK SALES AND LISTINGS A history of selling distinctive real estate
2014 2016
PALAZZO D’AMORE Beverly Hills, California | Listed at $195 million PLAYBOY MANSION Holmby Hills, California | Private sale CAROLWOOD DRIVE ESTATE Holmby Hills, California | Listed at $150 million
2017
THE MALIBU CASTLE Malibu, California | Listed at $85 million VILLA SWALETTINA Roquebrune Cap-Martin, France | Listed at $84 million
2018 2019
THE BEVERLY HOUSE Beverly Hills, California | Listed at $135 million THE ONE Bel Air, California | Listed at $500 million THE BUBBLE PALACE Cannes, France | Listed at $390 million CHARTWELL MANSION Los Angeles, California | Listed at $195 million THE MANOR Holmby Hills, California | Sold for $120 million
2020
DEL MAR ESTATE Newport Coast, California | Sold for $61 million THE PROMONTORY Beverly Hills, California | Listed at $46.75 million
2021
8 9 STAR ISLAND Miami Beach, Florida | Listed at $80 million 901 N. ALPINE Beverly Hills, California | Listed at $73 million
MARKETING PLAN Bringing luxury to life with seamless representation
360O MARKETIN
The Coldwell Banker Global Luxury® program offers an impressive global s
property specialists are truly borderless and come armed with a complete
audience at all times, no matter whe
NG APPROACH
stage from which to showcase your home. Coldwell Banker Global Luxury
e suite of tools designed to share the beauty of your home with an affluent
ere they happen to be in the world.
M U LT I - F A C E T E D P R O
Our goal is to reach the largest pool of potential buyers for your proper
a multi-faceted marketing approach tha
“Exclusive Look” platform for showcasing your property to CB agents in the local area and across the country
Professional photog
Just Listed postcards and social media posts
Single-property website
Online exposure through hundreds of real estate websites
Digital pr storyb
OPERTY MARKETING
rty, thereby maximizing your selling price. To accomplish this, we utilize
at maximizes exposure for your home.
Before
After
Live and virtual staging
graphy and Matterport
SUNDAY
METRO • SDUNIONTRIBUNE.COM/REALESTATE
JUNE 6, 2021
Open Sun. 12-3 p.m.
Del Cerro Retreat -
Adrienne Dente, Molly Haines McKay Berkshire Hathaway HomeServices California Properties
Exceeding All Expectations -
Ria Scoma & Trudy Kranz Whitney Pacific Sotheby’s International Realty
Rare Coronado Village Opportunity - Elaina Nieman / Redfin Corp.
Cliff May Hacienda - Janna Hernholm / Pacific Sotheby’s International Realty See Pages 2 and 3 for more information on these properties
roperty book
Print advertising
Targeted online advertising utilizing our exclusive Buyer Locator report
Seller update reports showing online activity
S T R AT E G I C A D V E R
To complement the extensive online exposure your property wil bring your property to the attention of affluent
DREAM HOMES MAGAZINE Monthly Circulation:
14,000+ Print distribution reaches the million-dollar home buyer market in upscale San Diego neighborhoods; each issue is also distributed in Beverly Hills
SUNDAY
METRO • SDUNIONTRIBUNE.COM/REALESTATE
JUNE 6, 2021
Open Sun. 12-3 p.m.
UNION-TRIBUNE’S S U N D AY R E A L E S TAT E Sunday Circulation:
Del Cerro Retreat -
Adrienne Dente, Molly Haines McKay Berkshire Hathaway HomeServices California Properties
Rare Coronado Village Opportunity - Elaina Nieman / Redfin Corp.
300,000+ Runs in all zones throughout San Diego
Exceeding All Expectations -
Ria Scoma & Trudy Kranz Whitney Pacific Sotheby’s International Realty
Cliff May Hacienda - Janna Hernholm / Pacific Sotheby’s International Realty See Pages 2 and 3 for more information on these properties
R T I S I N G PA R T N E R S
ll receive, we leverage relationships with print media partners to buyers in the San Diego market and beyond.
BEACHES & BEYOND (formerly Coastal Magazine)
PREMIER MAGAZINE Monthly Circulation:
Monthly Print Circulation:
25,000
30,000+
Circulation includes 4,000 copies distributed in Los Angeles, Orange County, Temecula and Palm Springs
Monthly Digital Circulation:
25,000 Targets San Diego’s most affluent coastal (and some inland) residents
H O M E S & E S TAT E S Quarterly Print Circulation:
125,000 |
Quarterly Digital Circulation:
100,000+
This proprietary publication of the Coldwell Banker Global Luxury® program is distributed four times a year and paired with two leading publications: Unique Homes and The Wall Street Journal. With every issue, your ad reaches affluent buyers in top high-net-worth ZIP codes across the U.S. and in more than 50 countries around the world through a comprehensive distribution strategy.
E X PA N S I V E O N L I N
Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expe
mastered the art of digital marketing, ensuring your property is seen by the widest possib
will enjoy immediate syndication through a comprehensive network of prominent real esta
UniqueHomes.com and internationa
coldwellbankerlu
Coldwell Banker automati
listings to hundreds of web par
the real estate industry’s mo
* Mansion Global, Barron’s, Penta and MarketWatch d at $1M+ only. ListHub Global displays properties
N E S Y N D I C AT I O N
ert command of today’s online arena. The Coldwell Banker Global Luxury® program has
ble audience of qualified buyers. Luxury properties that are marketed through the program
ate websites, including WSJ.com, NYTimes.com, JamesEdition.com, RobbReport.com,
al websites through ListHub Global.
uxury.com
ically syndicates
rtners, including
ost visited sites.
display properties priced s priced at $2.5M+ only.
E L I T E I N T E R N AT I O
The Coldwell Banker Global Luxury® program has partnered w
real estate websites to maximize the g
92+ P O R TA L S
60+ COUNTRIES
161.37 MILLION POTENTIAL BUYERS
16 LANGUAGE T R A N S L AT I O N S
N A L S Y N D I C AT I O N
with some of the world’s most exclusive and high-performance
global exposure of your luxury home.
T H E L A R G E S T I N T E R N AT I O N A L R E A L E S TAT E A D V E R T I S I N G N E T W O R K
ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.
COLDWELLBANK
The Coldwell Banker Global Luxury® website connects an affluent audience to some of the world
lifestyle search allows potential buyers to select properties according to their passions. Multiple la
experience. A built-in referral network for Luxury Property Specialists’ exclusive use
•
One in 10 visitors to the Coldwell Banker Global Luxury website is international1
•
Mobile-friendly, optimized for use on all devices
•
25,000+ luxury property listings around the globe2
1. Google Analytics 20
K E R L U X U R Y. C O M
d’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge
anguage translations and currency conversion tools allow international buyers to tailor their user
e links us to other high-end real estate professionals locally and around the world.
•
$43 billion+ in listing dollar volume2
•
Opportunities to host high-resolution photography, 3-D videos, home tours, content, floor plans, and more. The listings include a beautifully developed digital marketing package and can be “followed” by other agents, increasing visibility.
020. 2. Collabra 2020.
COLDWELL GLOBAL LU
The Coldwell Banker Global Luxury® blog offers an int
of some of today’s leading voice
1. Google Analytics 2
L BANKER XURY BLOG
ternational look into luxury and style through the eyes
es, visionaries, and style-setters.
2020. 2. Zeta 2020.
250
T H O U S A N D + PA G E V I E W S I N 2 0 2 0 1
100
THOUSAND+ AFFLUENT SUBSCRIBERS TO G L O B A L L U X U RY C U R AT E D N E W S L E T T E R 2
MOBILE M
The Coldwell Banker® brand has long regarded mobile marketing as the future of luxu
designed to give us the ability to respond immediately to online lead
All Coldwell Banker websites feature responsive design, fully optimized for mobile.
ARKETING
ury. Expertise in the mobile space has led to the creation of a unique suite of products
ds and maintain relationships with affluent clients who are on the go.
Coldwell Banker Mobile Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.
SOCIAL
The social media landscape is yet another global stage where the beauty of your home may be
the Coldwell Banker Global Luxury® banner are among the most widely used sites to
166
100
MILLION
MILLION+
Impressions
Lifetime video views
1. Source: Instagram, 2. Source: Facebook, 3. S
L MEDIA
e put on display. Powered by a dedicated and expert social content team, the networks under
oday, delivering a unique perspective on fine living and fine homes all over the world.
4.8
6.3
MILLION
MILLION
Engagements
Link clicks from social to a Coldwell Banker website
Source: Twitter, 4. Source: Facebook, YouTubeTM
COLDWELL BUYER LOC
The Coldwell Banker Buyer Locator is an integral part of our technology suite, int is located within. Big data and demographics power this cutting-edge tool that
It also provides insight into how to target those
L BANKER AT O R T O O L
tended to provide market research information about the zip code your property enables us to determine where likely buyers for your property are coming from.
e buyers and strategically market the property.
•
Median age
•
Average education level
•
Homes with children
•
Average family size
•
Median commute time
•
Average household income
•
Median mortgage debt
•
Increase in resident’s income
SOCIAL A
Created in conjunction with experts from Facebook, Social Ad Engine allows us to gene
and Instagram. The platform also provides in-depth analytics an
Jane Agent
619.123.4567 JaneAgentHomes.net DRE# 01234567
Each Office Is Independently Owned And Operated.
1234 Address Avenue, San Diego, CA
619.123.4567 JaneAgentHomes.net DRE# 01234567
Each Office Is Independently Owned And Operated.
D ENGINE
erate quality traffic for your property through custom, targeted campaigns on Facebook
nd reporting to keep you informed of your property’s exposure.
EXCLUSIV
Coldwell Banker’s Exclusive Look is a powerful platform for agents to share listings w
be shared with all agents in Coldwell Banker West for a specified time period befo
Banker nationwide network one bus
VE LOOK
with other CB agents before being placed in the MLS. Private, exclusive listings can
ore the property hits the MLS. Sneak Peek listings can be shared with the Coldwell
siness day before they hit the MLS.
W E A LT H
The Coldwell Banker Global Luxury® program enables us to identify and target the right a access to the largest database of high-net-worth individuals in existence, elevating direct
interests, the precise audience of affluent buyers m
ENGINE
affluent clientele for your exceptional home. Our partnership with WealthEngine gives us marketing for luxury properties to a new level. By curating the data based on lifestyle and
most likely to purchase your home can be targeted.
R E A LV I TA L I Z E : NOTHING
With a home in top condition, you can maximize your selling price. Th
to prep your home for sale. We cover your up-front costs and get pa
markups. The results speak for themselves — on aver
Use the program to help with: Fix it Up with Nothing Up front With a home in top condition, maximize your selling price — with no payment until closing.
•
Painting
The RealVitalize program helps with home improvements and repairs to prep your home for sale. We cover • Staging your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. The results are remarkable – on average, RealVitalize properties sell at or above list price*. SM
•
Room Renovations
Use the RealVitalize program to help with: • Flooring and Carpentry Painting Staging • Cleaning Room Renovations Flooring and Carpentry Services • Handyman Cleaning
•
Electrical
•
Plumbing
•
Landscaping/Curb Appeal
•
And much more!
Handyman Services Electrical Plumbing Landscaping/Curb Appeal And much more!
before “We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple *Based on I program offers and were under contract in 5 days. sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”
after To learn more, visit realvitalize.com. *Based on program data from Aug. 2019-Jan. 2021.
- Katherine B., Agent, Topanga, CA
data fr
FIX IT UP WITH UP FRONT
he RealVitalizeSM program helps with home improvements and repairs
aid back when your home sells. No hidden fees, interest charges or
rage, RealVitalize properties sell at or above list price.*
rom Aug. 2019-Jan. 2021.
Before
After
“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!” - Katherine B., Agent, Topanga, CA
C O M PA R A B L E HOME SALES
MARKET E VA L U AT I O N
M A R K E T E VA L U AT I O N The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as: 1. Location 2. Buyer Demand 3. Financing If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.
PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO 80% 60% 40% 20%
15% over market value
10% over market value
Fair market value
10% under market value
©2022 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. DRE #01481919