August 2025 - Missouri Beef Cattlemen

BEEF

Magazine Publishing Office

2306 Bluff Creek Drive, #100, Columbia, MO 65201 Phone: 573-499-9162 • Fax: 573-499-9167

Andy Atzenweiler: Editor/Production/Ad Sales 816-210-7713 • E-mail: mobeef@sbcglobal.net

Missouri Cattlemen’s Association MCA Website: www.mocattle.com

Mike Deering, Executive Vice President - Ext 230 Mike@mocattle.com

Aly Francis, Manager of Strategic Solutions – Ext 235 Aly@mocattle.com

Miranda Zumbehl-Howard, Manager of Membership – Ext. 231 Miranda@mocattle.com

Lisa Stockhorst, Administrative Assistant – Ext 234 Lisa@mocattle.com

Missouri’s CattleWomen http://mocattle.com/missouricattlewomen.aspx

Missouri’s Cattlemen Foundation www.mocattlemenfoundation.org

2025

MCA Officers

Jeff Reed, President 903-279-8360 • P.O. Box 35, Williamsville, MO 63967

Anita Vanderwert, President-Elect 573-808-3000 • 620 State Route P, Fayette, MO 65248

Charlie Besher, Vice President 573-866-2846 • RR 5, Box 2402, Patton, MO 63662

Marvin Dieckman, Treasurer 660-596-4163 • 28998 Hwy JJ, Cole Camp, MO 65325

Deb Thummel, Secretary 660-541-2606 • 12601 Hwy. 46, Sheridan, MO 64486

2025 MCA Regional Vice Presidents

Region 1: Ethan McNeill, 325 McMurry St. Paris, MO 65275 636-544-9943

Region 2: Blake McDonald, 250 Clonts Rd. Sullivan, MO 63080 • 573-205-7914

Region 3: Jack Davis, 21855 Siebert Rd. Ste. Genevieve, MO 63670 • 573-330-2928

Region 4: Dale Buhman, 3751 SW Taylor Rd. Clarksdale, MO 64430 • 816-244-9249

Region 5: Alex Haun, 1031 SW 600 Rd Holden, MO 64040 • 816-345-0005

Region 6: Warren Love, 8381 NE Hwy ZZ Osceola, MO 64776 • 417-830-1950

Region 7: Josh Worthington, 401 N. Dade 231 Dadeville, MO 65635 • 417-844-2601

MCA Regional Grazing Coordinators

Region 2 - Doug Mertens 573-489-5261 doug@mocattle.com

Region 3 - Kenneth Ball 417-818-6400 kenneth@mocattle.com

Region 4 - Sarah Kenyon 417-300-2976 sarah@mocattle.com

Missouri State Fair Beef House – August 7-17

We are just a few days away from the 2025 Missouri State Fair and another big year for the Beef House. Our volunteers help ensure the success year after year on the fairgrounds and we could not do it without you! Reminders have been sent out to all members with their respective county affiliate scheduled time to volunteer at the Beef House. To view the tentative Beef House schedule and for more information see PAGE 23.

MJCA Youth Industry Tour

We are looking forward to the 2025 Youth Industry Tour. This year’s trip will take us to region two Missouri Cattlemen’s Association region two. We have exciting tour stops planned at local businesses and cattle operations, featuring unique sectors of the agricultural industry in the area. Participants must be a freshman in high school to 21 years of age to attend. Space is limited to the first 50 applicants and spots are filling up fast. Registration is now open online. More information can be found on mocattle.com or by flipping to PAGE 79.

MCF Cattlemen’s Classic Golf Tournament

Summer is here, and events are in full swing, but don’t forget to mark your calendars for events scheduled this fall! The Annual Missouri’s Cattlemen Foundation Cattlemen’s Classic Golf Tournament will be held on Thursday, September 11, in Fulton at the Tanglewood Golf Course. The tournament will be a four-person scramble with a shotgun start. Prizes will be awarded to the top teams in both the “Cattlemen” and “Open” classes. 2024 saw a fantastic turnout for MCF supporters and we look forward to the same success in 2025. To join in on the fun and help raise money for a good cause, look for the registration form in this month’s magazine or visit the MCA website. For more details, see PAGE 57-58.

Show-Me-Select Heifer Replacement Program

We are partnering with Show-Me-Select again this year for an exclusive new member promotion drawing. All new Missouri Cattlemen’s Association members will be entered into a drawing for a $2,000 credit to a ShowMe-Select Replacement Heifer sale. To be considered a new member, you must not have been an MCA member within the last 12 months. Credit must be redeemed in the same calendar year at any of the spring or fall sales. Learn more on PAGE 82.

and

Give me a call for your next trailer 800-897-9840 www.Jimsmotors.com Commodity Trades Welcome

Jillian Tobben, Tobben Heritage Farm, Villa Ridge, MO

Timothy Tobben, Tobben Heritage Farm, Villa Ridge, MO

Trenton Tobben, Tobben Heritage Farm, Villa Ridge, MO

Daniel Gerry, St. Louis, MO

Sabrina Merritt, St. Louis, MO

Steven Gill, Bowling Green, MO

Steve and Kristen Daughtry, Shamrock Cattle Company, Kahoka, MO

John and Kathy Dochterman, Dochterman Farm, Kahoka, MO

Elizabeth Zeigler, Lemmon Angus Farm, Kahoka, MO

Kaitlyn Bode, Palmyra, MO

Mark Lemmon, Lemmon Angus Farm, Williamstown, MO

Dawson Akers, Akers Acres, Fredericktown, MO

Dustin Yount, Circle Y Ranch, Marquand, MO

Sandra Schaefer Cabot, Schaefer Farms Inc., Ste Genevieve, MO

Ava Asmus, Diamond A Cattle Co, Benton, MO

Sadie Hahs, Daisy, MO

Maebry Enderle, Jackson, MO

Ben Meier, Jackson, MO

Madelyn Meier, Jackson, MO

Seth Harrington, Concordia, MO

Trey Harrington, Concordia, MO

Jeremy Clevenger, Chilicothe, MO

John Cramer, Chilicothe, MO

Justin & Brooke Metry, Chilicothe, MO

Tanner Penisten, Peniston & Family, Chilicothe, MO

Jackie Woodworth, Woodwoth Farms, Chilicothe, MO

Justin & Kylie Lewis, Lewis Farms, Breckenridge, MO

Hank Renfro, Renfro Family Farms, Hamilton, MO

Ruby Renfro, Renfro Family Farms, Hamilton, MO

Carleigh Cramer, Cramer Farms, Ludlow, MO

Garret Cramer, Ludlow, MO

Brady Bothwell, Bothwell Farms, Mooresville, MO

Malinda & Brandon Bothwell, Bothwell Farms, Mooresville, MO

Chad Wiley, Amoret, MO

Miyah Swigart, Archie, MO

Kaylee Alpers, Prairie Home, MO

Katie Long, Columbia, MO

Jack Day, Daydream Cattle Co, Fayette, MO

Randy & Mary Beth Ray, Ray Herefords, Paris, MO

Korbin Ruffel, Pilot Grove, MO

Kolten Cowherd, Blackburn, MO

Hunter Camirand, Cole Camp, MO

Olivia Schroeder, Miami, MO

Clay Ashworth, Bucyrus, MO

Kamryn Cowherd, Blackburn, MO

Morgan Turner, Buffalo, MO

Colt Cramer, Fordland, MO

Elizabeth Mayberry, Thornfield, MO

Tyler Sale, Neogen, Enid, OK

See the MCA Membership Form on page 85.

President’s Perspective with Jeff Reed

Relationships Matter

Recently, I was offered the opportunity to discuss the cattle industry and current obstacles with Brooke Rollins, U.S. Secretary of Agriculture. Secretary Rollins and I are Texas A&M almuni and we share several mutual friends or mentors. We talked about the impacts of those individuals, creating a great segway into our conversations concerning the cattle industry.

Obviously, there are a variety of topics to discuss, given the past seven months of unorthodox but effective changes within USDA. At the top of my list was New World Screwworm followed by International Trade, succession planning, and grain markets. It was mentioned that it is great to have a President who uses the term agriculture in a positive light and engages with our commodity groups to assist in the best path moving forward.

Just a few days before this meeting, I attended the National Cattlemen’s Beef Association summer business meeting in San Diego, California. Bruce Mershon and I attended the cattle health and well-being committee meeting where Dr. Burke Healey with USDA-APHIS gave a direct update from the veterinarian perspective in how they are handling the NWS situation. The update was concerning to say the least. There are several compounding issues with the breakout. For starters, Mexico is not stopping the flow of cattle from South American countries known to have the parasite therefore increasing the spread. My question to Dr. Healey was “Has this been found in birds, given Missouri is a host to several migratory bird flyways.” He answered yes, it has been found in birds. Additionally, effective treatment options are not currently labeled for treatment of the NWS. Wildlife in Mexico are owned by landowners, not the state which makes reporting difficult to track and validate.

After returning to Missouri, I was able to meet with Governor Kehoe and Chris Chinn, Missouri Director of Agriculture to move Missouri’s plan forward to educate

producers, livestock markets and media outlets on the potential impacts of the spread of NWS. We have been working with Director Chinn since that time along with other commodity groups and Missouri Department of Conservation.

The meeting with Secretary Rollins couldn’t have come at a better time to get direct results to prepare our stakeholders in the industry. Secretary Rollins discussed not being able to travel to Mexico or send teams there without an in-depth security plans due to the cartels. Additionally, planes that have been set to fly in sterile flies have been turned around due to threats of being shot down by the cartels. She also stated that USDA has met with several pharmaceutical companies and encourage EPA and FDA to expedite the treatment labels so veterinarians may begin prescribing treatment options. It was a great visit with Secretary Rollins and one we are not afforded often. I look forward to continuing to work toward the betterment of the industry with a positive administration.

Our website has information directly from USDA-APHIS and we will continue to update the site as the situation evolves.

As always, make sure you have a few good stories to tell.

Leaving a Legacy CattleWomen’s Corner with Jennifer Poor

If you are a regular reader of this article you know that I am a huge cheerleader for involving our youth in our industry. Unfortunately that can be an uphill battle sometimes. Whether it’s the lack of interest from the kids or the availability of resources for the kids; it all can make things harder to get them involved.

Jason and I have two wonderful kids. Maddie is 19 and will be starting her junior year at college. Cooper is 16 and will be starting his junior year in high school. Maddie is currently majoring in physics (not what you would call an agricultural degree or at least not the direction she wants to take with her education).

Officers of the Missouri CattleWomen

President: Jennifer Poor

417-372-0227 • poorfarmscattle@gmail.com • Pomona

President Elect: Darla Haines

573-473-6013 • darlahaines2003@yahoo.com • Mexico

Vice President: Mandy Weigand 660-909-6781 • weigandranch@hotmail.com • Warrensburg

Secretary: Terry Bettels

660-424-3444 • cbettels55@gmail.com • Butler

Treasurer: Mary Kay Lyle

816-387-1930 • marykaylyle@gmail.com • Savannah

Past President: Marsh Corbin

660-232-1836 • oldtrailsregion@gmail.com • Dover

CattleWomen President

For now, Cooper says that he wants to go to a trade school or maybe study some form of engineering when he graduates high school. As you can see there is a chance that neither of our kids will end up running our operation for us when we are in our golden years or when we have passed on. Our hope is that as they get older one of them will want to come back to the farm and run our operation and hopefully make it even better than it already is. That hope is why Jason and I continue to put our blood, sweat, and tears into Poor Farms Cattle.

As producers, we need to have a plan in place for our operations. For some, leaving a legacy is a “no brainer”.

You have a child, grandchild, niece/nephew, or some other family member that is in love with the farm or ranch as much as you are. If that’s the case, I highly recommend that you start now in molding them and teaching them about cattle/beef production. If an heir is not part of the plan for your operation, I highly recommend that you figure out what you want done with your legacy after you retire from farming or when you pass on. Locally, there were rumors of one farmer who donated his operation to the local university’s ag department. I’m not sure how his family (if any) liked this, but I’m sure the university was very appreciative if in fact it was true. The take away here is to make sure you get something decided upon and get it in writing so there are no misconceptions of what is to be done with your operation.

August is always a busy time on the farm for us. My summer projects are getting wrapped up (hopefully) before I return to school for my “day job”. We move Maddie back to her dorm, which is always bittersweet. Lastly, we have the Missouri State Fair going on August 7th-17th. This year’s theme is “Step On In”. I hope you all can make a point of stepping in the MCW Showcase building to watch a cooking demonstration or possibly doing a demonstration. We will have the Rada cutlery and cooking utensils for sale there as well. After you get done at the Showcase, please make your way over

to The Beef House for a hearty meal and some much welcomed air conditioning.

In July, Jason and I took the kids to the Ozark Empire Fairgrounds in Springfield for our first ever arena football game. Let me tell you, arena football is FAST and so much fun to watch! At the game you could actually see the players on the field without having to look at the Jumbotron. Go Ozarks Lunkers!

We had another exciting first for our family in July. Our daughter Maddie, had the opportunity to go on a mission trip to Poland with the Josiah Venture organization. A group of 6 young adults from the Rolla Baptist Student Union traveled to Poland to help teach kids of all ages to converse in English. Her trip got me wondering what type of agriculture was in Poland. What I found was Poland is the top EU poultry producer as well as the top grain (namely wheat and rye), potato, and apple producer. They are also considered significant EU pork and beef producers as well.

As a kid, I loved it when mom would make beef kabobs for dinner. She would load them up with seasonal veggies and season everything perfectly. Once they were grilled to perfection we would eat outside as a family. Hopefully this recipe will start a fun tradition with your family. Enjoy!

Grilled Sirloin Steak Kabobs with Garlic Rosemary Butter

Just when you thought grilled sirloin kabobs couldn’t get better, this kabob recipe goes to new heights with a garlic rosemary butter sauce.

Ingredients:

1 pound beef top sirloin steak boneless, cut one inch thick

1 tablespoon steak seasoning blend

1 tablespoon olive oil

8 ounces red-skinned potatoes

4 ounces cherry tomatoes

4 ounces portobello mushrooms

Cooking:

Basting Sauce

4 tablespoon butter

1 teaspoon fresh rosemary

2 teaspoon fresh parsley

1.5 teaspoon garlic, minced Garnish

1 teaspoon fresh parsley

1 teaspoon fresh rosemary

1. Cut potatoes into 1-1/2-inch pieces. Place in microwave-safe dish; cover with vented plastic wrap. Microwave on high six to eight minutes or until just tender, stirring once. Cool slightly.

2. Cut beef top sirloin steak into 1-1/4 inch pieces. Combine beef, mushrooms, tomatoes, potatoes, olive oil, and steak seasoning in a large bowl; toss. Alternately thread beef and vegetables onto metal skewers.

3. Place kabobs on grid over medium, ash-covered coals. Grill, nine to 12 minutes over medium heat on preheated gas grill, eight to 10 minutes for medium rare at 145°F to medium at 160°F doneness, turning once and brushing with sauce during last five minutes. Remove from grill and brush with remaining sauce. Garnish with remaining rosemary, parsley mixture.

Basting Sauce

1. In a small sauce pot combine butter, parsley, garlic, and rosemary. Melt butter mixture over low heat either on the stove top or on your grill; until melted. stir occasionally.

Straight Talk

with Mike Deering

Open Season

It wasn’t long after I started working for the Missouri Cattlemen’s Association when I was cornered by landowners about some big transmission line now referred to as the Grain Belt Express. While the plans for this project have changed numerous times over the years, the Grain Belt Express is essentially a path of gigantic transmission towers hauling wind energy from Kansas to the East Coast.

Missouri was going to be a superhighway for so-called green energy with no benefit to our state. This private, for-profit and out-of-state company wanted to acquire eminent domain status to take private land for private gain with the help of taxpayer money. The Public Service Commission saw through this boondoggle and denied this project the power of eminent domain three times by August of 2017. Fueled on greed, the company revised their lies and laughably promised upwards of $17 billion in lower electric bills. PSC took the bait and approved this project in the spring of 2019.

This association, along with Missouri Farm Bureau and a coalition of landowners, have been on the fight to stop this land grab ever since. Up against tons of attorneys, lobbyists and a seemingly endless pit of money, we lost a last-ditch effort to stop this project in 2021. We were able to win much-needed reforms to the eminent domain and compensation process in 2022 with HB 2005, but so much more is needed.

The biggest victory in a long time came last month when the Trump Administration’s Department of Energy canceled a nearly $5 billion, taxpayer-backed, loan guarantee issued by the Biden Administration to carry out this project. This announcement is largely due to the work of landowners and organizations like this one whose collective voice was heard by U.S. Senator

Executive Vice President

Josh Hawley and Missouri Attorney General Andrew Bailey. These two individuals took the gloves off and relentlessly fought on behalf of landowners.

You always know who to thank when you listen to your adversaries. Vice President of Grain Belt Express Jim Shield said this prior to the DOE announcement: “Unfortunately, U.S. Senator Josh Hawley and Missouri Attorney General Andrew Bailey are declaring open season on America’s ability to build needed energy infrastructure.”

Enough said. Hawley and Bailey are standing alongside us to declare open season on an unconstitutional, pervasive invasion of private property rights by a private company that couldn’t give a damn less about our state.

I want to be abundantly clear that this victory does not kill this project. This win is a big deal and gives us much-needed momentum to continue our efforts to reform state statute and apply pressure on officials to reconsider their misguided approval of this scam. Yes, it’s open season on those who believe they can stomp on the constitutional rights of our members and all landowners in this state.

“If Invenergy still intends to force this project on unwilling landowners, we will continue to fight every step of the way,” said Bailey.

Game on.

Regional Range Report

by Josh Worthington, Region Seven Vice-President

Don’t Let Up

Missouri Cattlemen’s Association region seven has experienced abundant rainfall throughout the spring and early summer in most areas. This has created opportunities to replenish hay piles and let pastures rest. Feeder calf prices have been outstanding with record markets and great demand. The U.S. average price for 750 lb. steers was up over $8.00/cwt from May to June and up nearly $6.00/cwt for 550 lb. steers during the same time. Heifers made up nearly 44% of placements in June, over 3.5% above last year. When heifer placements decline as we move forward, the feeder calf supply will constrict even more. The reality is, it’s a great time to be in the cattle business.

So, what should we do with great times? First, be thankful, second don’t let up. Consider for a moment, while retail beef prices are hitting record highs, demand for our product has remained strong. Why is that? One reason is that our industry continues to deliver a high-quality product with great consumer satisfaction. Sometimes when things are good, we might be lured into letting up or letting some things slide. Now is not the time for that. While the consumer has demonstrated their willingness to pay record prices to enjoy a great beef eating experience. It is our job to make sure that we deliver it - every single time.

The cattle industry is a rapidly evolving business with tools, technologies and genetics that are allowing us to deliver our product with more efficiency and precision than ever before. We not only have an opportunity to enjoy a great market, but a responsibility to utilize all of the resources at our disposal to protect it by delivering exactly what the consumer wants. Peter Drucker, often recognized as the father of modern business management, once stated “The only valid definition of a business purpose, is a satisfied customer”.

As cattlemen it is our job to satisfy the consumer. As an association it is our job to satisfy the members. To satisfy consumers, our industry had to shift to a higher quality more consistent product. In short, we had to find out what the consumer wanted and deliver it. MCA has the same responsibility to its membership. To find the best ways to serve the members and then deliver. As members we have an obligation to direct the work of our association. This can be accomplished in a multitude of ways, but it is obvious the association cannot fill a need it doesn’t know about. It is important to utilize the resources available by working with the staff and leadership to mold the association and its services to best fit the evolving needs of our membership and this industry. MCA works diligently every day to protect and advance the opportunities of Missouri cattlemen. Active involvement from each member will only create more opportunities and a stronger, more relevant association. Enjoy the great times, and don’t let up!

Region 1 VP - Ethan McNeill

Region 2 VP - Blake McDonald

Region 3 VP - Jack Davis

Region 5 VP - Alex Haun

Region 6 VP - Warren Love

Region 7 VP - Josh Worthington

Region 4 VP - Dale Buhman At-Large Rep. - Jarrod Simpson

Observations from the Field

Identifying Native Warm Season Grasses

by Sarah Kenyon, Ph.D.

Late summer is the perfect time to identify native warm season grasses. These grasses produce seed late in the summer and identification is easiest when the plant contains a seedhead. Outlined below are some of the common NWSG found in Missouri’s pastures, hayfields, and roadsides.

Big bluestem has a raceme seedhead with spikelets that resembles a turkey foot. This NWSG can grow to 8 feet tall. Big bluestem is considered good forage quality for livestock and typically produces good tonnage in Missouri.

Little bluestem grows shorter compared to many of the other NWSG, typically reaching two to four feet in height. The seedheads contain a single spikelet with awns that are twisted, giving the seed a fluffy appearance.

Indiangrass is another NWSG that can be easily seen in late summer. This grass can be identified by the seedhead having an Indian feather shaped appearance. Also, the ligule is tall and prominent similar to an Indian feather.

For help with management of native grass, or for help identifying plants or weeds (feel free to text pictures) contact Missouri Cattleman’s Association Grazing Coordinators:

Eastern Gamagrass is sometimes less common than the other grasses mentioned so far, but still can be found throughout the state. Eastern gamagrass has a wide leaf with a prominent midrib. The seedhead have one to three racemes and the spikelets are six to 10 inches long. Eastern gamagrass is genetically similar to corn and has excellent forage quality.

Switchgrass is one of the first NWSG to emerge in the spring and its production often overlaps with spring tall fescue production. Because of this, it produces seedheads earlier in the year as well, but it can still be possible to see switchgrass seedheads in the late summer. Switchgrass seedheads have a Christmas tree like shape.

NWSG are good to excellent forage quality and can provide significant tonnage. These forage grasses also are drought tolerant, heat tolerant, and provide forage during the summer months. Most farms need approximately 15% to 30% of the total grazing acres in some type of warm season grass for drought management as well as one method to help livestock mitigate fescue toxicosis.

Cost share is available for establishing NWSG. Missouri Cattleman’s Association Grazing Coordinators can help with questions, please contact: Kenneth Ball: Kenneth@mocattle.com 417-818-6400

Doug Martens: Doug@mocattle.com 573-489-5261

Sarah Kenyon: Sarah@mocattle.com 417-300-2976

Your BEEF CHECKOFF NEWS

Connecting the Pasture to the Plate at AAFCS

Claire Walker and Allison Crick recently represented the Missouri Beef Industry Council at the Annual American Association of Family and Consumer Sciences conference, where they shared MBIC’s mission and educational programs with nearly 400 attendees from across the country.

The duo delivered an engaging “Pasture to Plate” presentation designed to help Family and Consumer Science educators better understand the beef lifecycle, sustainability, and how beef fits into a nutritious, wellbalanced diet. Their session also highlighted MBIC’s Beef in the Classroom program, which provides funding and resources to help teachers bring beef-focused lessons to life.

In addition to the presentation, MBIC distributed “Confident Cooking” mini beef cookbooks to each conference attendee. The cookbook is packed with approachable, nutrient-rich beef recipes and tips to help educators and families feel empowered in the kitchen.

By connecting directly with FCS professionals, they helped equip educators with accurate beef information

and classroom-ready tools to share with the next generation of consumers and home cooks. The event served as an impactful opportunity for MBIC to continue building relationships with key influencers in the education space and reinforce beef’s role in a healthy, sustainable lifestyle.

Bringing Beef to the Spotlight:

MBIC’s Strategic Partnership with KRCG13

The Missouri Beef Industry Council is committed to promoting beef as a nutritious, delicious and locally raised protein. In an effort to meet consumers where they are on screens, online and in their inboxes, MBIC has built a strategic and growing media partnership with KRCG13. Through a mix of broadcast and digital outreach, the partnership ensures beef remains top-ofmind for Missouri consumers all year long.

At the center of this collaboration is the monthly television segment “Making the Cut.” These professionally produced features connect Missouri’s beef industry directly with the consumer audience. Viewers get a behind-the-scenes look at cattle operations, hear from local producers, learn about delicious recipes featuring various beef cuts, and explore beef’s place in a healthy lifestyle. The segments are tailored to spark consumer interest while building trust in Missouri’s beef industry.

The impact of segment has been significant, drawing an average of 301,000 impressions each month. These stories are also shared across KRCG13’s digital and social media platforms, extending their reach beyond television and into the everyday digital habits of viewers. By offering local faces and authentic stories, the segment builds a bridge between Missouri’s cattle producers and the families they feed.

Supporting this broadcast effort is a comprehensive advertising and digital campaign that delivers consistent, high-frequency messaging. A key component of this outreach is a monthly e-blast sent to KRCG’s subscriber base—currently 279,951 recipients and growing.

These emails offer timely recipes, beef nutrition tips, and direct links to additional resources like BeefItsWhatsForDinner.com. Open and engagement rates indicate strong consumer interest, especially in practical, meal-focused content.

To maximize exposure and frequency, MBIC also runs continuous banner ads across KRCG13’s website. These digital ads are strategically placed alongside topperforming content such as news, weather, and lifestyle features. Designed with the consumer in mind, the ads highlight beef’s value, taste, and versatility while guiding audiences to helpful tools like cooking guides and nutrition info. These placements help reinforce key beef messages to audiences in an online space where they’re actively seeking information and inspiration.

Traditional advertising still plays a critical role in this multi-channel campaign. MBIC’s television broadcast ads air regularly throughout the month during highvisibility time slots. These broadcast ads average 169,400 impressions per month and are built around engaging visuals and simple calls to action. They help encourage consumers to choose beef for weeknight dinners, weekend grilling and everything in between.

Within the first six months of this campaign, MBIC’s broadcast advertising efforts reached impressions of more than 1,178,800 adults aged 25-64 - a prime consumer demographic. This kind of reach has helped MBIC elevate the visibility of Missouri beef and drive consumer confidence at the meat case.

Together, Making the Cut, digital e-blasts, banner ads, and traditional broadcast advertising form a strategic and effective ecosystem for beef promotion. This layered approach doesn’t just drive awareness - it builds familiarity and trust. By partnering with a wellestablished, local media outlet like KRCG13, MBIC ensures beef messaging is not only seen but valued by an audience that cares about where their food comes from and how it fits into their lifestyle.

MBIC’s partnership with KRCG13 is a model of modern, targeted outreach. It allows the organization to tell beef’s story with consistency, creativity, and credibility - reaching Missourians in their homes, on their phones, and in their communities. As the campaign grows and evolves, the ultimate goal remains the same: to drive beef demand.

With Making the Cut segment and the continued success of this multi-platform media strategy, MBIC is proud to keep beef front and center in the conversations - and kitchens - of Missouri families.

NCBA Responds to USDA Again Closing Southern Ports to Livestock Shipments

Source: NCBA

WASHINGTON (July 9, 2025) – Today, the National Cattlemen’s Beef Association (NCBA) responded to the latest announcement that the U.S. Department of Agriculture (USDA) is again closing southern ports of entry to shipments of cattle due to the detection of New World screwworm in Veracruz, Mexico. USDA discovered this new case in northern Veracruz, indicating that screwworm has traveled 160 miles northward of the location where sterile flies are currently being dropped.

“A key part of USDA’s strategy for protecting American agriculture is continuously monitoring conditions on the ground,” said NCBA CEO Colin Woodall. “Secretary Rollins has been working to balance the economic needs of U.S. cattle producers who rely on imports while at the same time protecting the overall U.S. cattle herd. The New World screwworm’s northward movement jeopardizes the safety of American agriculture, which

is why Secretary Rollins paused cattle movement again until we can push the screwworm further from our border.”

The screwworm detection in Veracruz is approximately 370 miles south of the U.S./Mexico border. Secretary of Agriculture Brooke Rollins has been continually evaluating the science and listening to USDA veterinary staff who assessed conditions in Mexico to make her determinations.

“Secretary Rollins has made significant gains holding Mexico accountable for their role in eradicating the New World screwworm. She successfully removed bureaucratic barriers to the screwworm sterile fly flights and increased surveillance in Mexico. Unfortunately, screwworm continues to move north through Mexico and it’s clear that the United States needs a sterile fly facility of our own here at home. We cannot wait any longer and we urge USDA to immediately begin work on a sterile fly facility,” Woodall added.

Earlier this year, USDA announced that Moore Air Base would be the site of a new sterile fly dispersal facility in south Texas. NCBA is now urging USDA to expedite the development of a sterile fly production facility as well to ensure that we can produce enough flies to safeguard the American cattle industry.

NCBA anticipates this situation will continue to evolve and we will monitor conditions, coordinate with stakeholders, and work with USDA to protect U.S. cattle farmers and ranchers.

House Natural Resources Committee Advances the Black Vulture Relief Act

Source: NCBA

WASHINGTON (July 15, 2025) – Today, the House Natural Resources Committee held a full committee markup of several bills, including the Black Vulture Relief Act of 2025. The National Cattlemen’s Beef Association (NCBA) commends the House Natural Resources Committee for reporting this legislation out of committee favorably. This legislation addresses an issue that NCBA members have faced for years, as they have dealt with the devastating attacks on their livestock without the ability to protect their cattle from these predators.

“Cattle producers across much of the nation are facing the financial and emotional strain of livestock depredations due to overabundant black vultures. Populations have skyrocketed into the millions in recent years. The current take permit numbers are just not enough to properly manage the population while also protecting newborn calves that make easy targets for these predators,” said NCBA President-Elect and Virginia cattleman Gene Copenhaver. “We are seeing

the lowest cattle inventory numbers since the 1950s. As cattle producers, we cannot afford to risk newborn calves to predators, like black vultures, if we are going to begin rebuilding the herd. We are thankful for the work of Congressman John Rose for introducing this legislation and for Chairman Bruce Westerman’s continued support by advancing this bill through the House Natural Resources Committee.”

Background

Black vulture depredation rates have increased across the Southeast in recent years, surpassing 30% in some states like Florida. The bill would allow a cattle producer to “take” (capture, kill, disperse, or transport) black vultures that pose a risk to livestock. Additionally, the bill reduces permitting burdens and red tape by instituting a simple report that producers submit once per year detailing the number of black vultures they took. Streamlining the system and lifting the cap on the number of black vultures that producers can take is a commonsense approach to managing a fully recovered, aggressive predator species.

Impasse with China Weighs Heavily on May Exports of U.S. Red Meat

Source: USMEF

Exports of U.S. pork and beef trended lower in May, due primarily to steep declines in shipments to China, according to data released by USDA and compiled by the U.S. Meat Export Federation. May exports of U.S. lamb cuts increased year-over-year, driven mainly by growing demand in Mexico.

In April and the first half of May, China’s total tariff rate on U.S. pork peaked at 172%, while the rate for U.S. beef was 147%. Even following a May 14 joint announcement temporarily easing tariffs for 90 days, China’s rates still stand at 57% for U.S. pork and 32% for U.S. beef. In addition, most U.S. beef production is ineligible due to China’s failure – since February –to renew expiring beef plant and cold storage facility registrations.

“The situation with China obviously had a severe impact on May exports, underscoring the importance of diversification and further development of alternative markets,” said USMEF President and CEO Dan Halstrom. “The need for progress in the U.S.-China trade negotiations is extremely urgent because tariffs could soar again on Aug. 12. This deadline is already impacting exporters’ decisions about whether to continue producing for the Chinese market. On the bright side, amid all this uncertainty, demand for U.S. red meat remains robust in many key regions.”

Pork exports lower overall, but Latin American markets shined in May

May pork exports totaled 224,162 metric tons (mt), down 11% from a year ago, while value fell 10% to $646.5 million. Although these were the lowest monthly totals since September 2023, shipments increased yearover-year to Mexico, Central America and Colombia,

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and were record-large to Cuba. Pork exports to all of these markets are on a record pace in 2025.

Pork exports to China, which are mainly variety meat, dropped to just 6,720 mt in May, down 82% from a year ago, while value fell 77% to $20.7 million.

Through the first five months of the year, pork exports were down 6% in volume with 1.22 million mt and 5% in value at $3.43 billion compared to the record pace of 2024.

May beef exports to Korea largest in more than two years

Beef exports totaled 97,266 mt in May, down 12% and the lowest in nearly five years. Export value was $798.7 million, down 11.5% and the lowest in 18 months. But exports to leading market South Korea were outstanding, posting the largest monthly volume in more than two years and the highest value in nearly three years. May beef exports also trended higher year-overyear to Central and South America, the Dominican Republic, the United Arab Emirates and Africa.

May beef exports to China plunged to just under 1,400 mt, down 91% from a year ago. Export value fell 90% to less than $15 million.

January-May beef exports were down 5% from last year’s pace at 508,293 mt, while value declined 3% to $4.15 billion.

May lamb exports largest of 2025

May exports of U.S. lamb muscle cuts reached a 2025 high of 363 mt, essentially doubling up 99% from a year ago, while value increased 71% to $1.8 million. The increase was driven mainly by growth in Mexico, where exports were the largest since 2019 at nearly 200 mt. May shipments also rebounded to Canada.

January-May lamb exports were 44% above last year at 1,367 mt, while value climbed 25% to $7.4 million. Exports to Mexico surged more than 80% in both volume with 673 mt and value of $2.34 million, driven by growing demand for alternative cuts such as shoulder and breast meat. Exports to the Caribbean, which remains the leading value destination for U.S. lamb, also increased year-over-year.

A detailed summary of the January-May export results for U.S. pork, beef and lamb, including market-specific highlights, is available from the USMEF website.

2025 Missouri Beef House County Volunteer (tentative) Work Schedule

August 7-17

MCA Calendar 2025

Executive & Board of Directors Meeting Dates

February 15 – Executive Committee

March 29 – Board of Directors Meeting

June 21 – Executive Committee

July 19 – Board of Directors Meeting

October 4 – Executive Committee - Conference Call

November 6 – Board of Directors Meeting

January 2026 – Executive Committee

January 21-23, 2026 – Board of Directors Meeting & MCA Annual Convention

Special Events

March 29 – Board of Directors Meeting (MCA Headquarters)

May 9 – Profitability Challenge Open House (South Farm)

June 12-15 – Missouri Cattlemen’s Youth Expo (State Fairgrounds – Sedalia)

June 14 – Past Presidents Steak Fry & PAC Auction (Agriculture Building – Sedalia)

August 7-17 – Missouri State Fair (State Fairgrounds – Sedalia)

August 22-24 – MJCA Youth Industry Tour

September– Session 2 of MCLC (Agribusiness Tour)

September 11 – MCF Golf Tournament (Tanglewood Golf Course, Fulton)

September 18 – MCF Farm Safety College (University of Missouri – Columbia, MO)

September 19 – MSU Farm Safety College (Darr Ag Center, Springfield, MO)

January 21-23, 2026 – MCA Annual Convention

Tentative Events

Profitability Challenge Awards Ceremony (September or October)

Celebrate Agriculture at the 2025 Missouri State Fair

The Missouri State Fair is proud of be the showcase for agriculture in the state of Missouri. There are countless interactive and fun exhibits, contests and shows, and agricultural education opportunities at every turn. If it’s not already, make plans to add agriculture to your list of Missouri State Fair traditions!

Here is just a sampling of how you can experience agriculture first-hand during your State Fair visit this August.

Livestock Shows

Horses and Pigs and Cattle (and more)….OH, MY! The State Fair features livestock shows every day of the Fair (and a few even start before Opening Day!). You’ll find shows for equine, poultry, goats, sheep, swine, beef and dairy cattle, dogs, and rabbits.

Donate to the Food Drive and Save Big!

Looking to save money when coming to the Missouri State Fair? Love giving back to those in need? Missouri Farmers Care Food Drive $2 Tuesday offers you a chance to do both! Bring in two non-perishable food items or give a $2 donation to Feeding Missouri on Tuesday, Aug. 12, and pay just $2 gate admission. To add to the $2 fun, most carnival rides will be $2 this day and select concession and vendors will offer $2 specials.

Governor’s Ham Breakfast

The 2025 Governor’s Ham Breakfast is a traditional gathering of Missouri elected officials, leaders in agriculture and supporters of the Missouri State Fair.

The Breakfast features Missouri country cured ham and other Missouri Grown products. Tickets are $50 per plate and includes Aug. 14 gate admission to the Fair.

Sale of Champions – The Sale of Champions will take place at 1:30 pm on Saturday, Aug. 16 and is the highlight of Youth in Agriculture Day at the State Fair. Grand Champion and Reserve Grand Champion steers, barrows, lambs, meat goats, pens of chickens, pens of rabbits, hams and bacons from 4-H and FFA shows are sold.

Best of Missouri Awards and Sale

Mark your calendars for Saturday, August 16 for the Best of Missouri Awards and Sale. Get ready to celebrate the junior exhibitor winners of the various categories below starting at 10:30 am, and enjoy the sale including 19 total lots right after!

See you there!

Beef Cattle Shows

Thursday, August 7

8:00 a.m. Angus 4-H/FFA Show – Coliseum

8:00 a.m. Simmental 4-H/FFA Show –MFA Arena

3:00 p.m. Gelbvieh 4-H/FFA Show – MFA Arena

3:00 p.m. Salers 4-H/FFA Show – Donnelly

5:00 p.m. Youth Beef Cattle Judging – Coliseum

Friday, August 8

8:00 a.m. Angus Open Show – Coliseum

8:00 a.m. Gelbvieh Open Show – MFA Arena

1:00 p.m. Salers Open Show – Donnelly

Saturday, August 9

8:00 a.m. Simmental Open Show – Coliseum

8:00 a.m. Charolais 4-H/FFA Show – MFA Arena

1:00 p.m. Hereford 4-H/FFA Show – MFA Arena

Sunday, August 10

8:00 a.m. Hereford Open Show – Coliseum

1:00 p.m. Maine-Anjou 4-H/FFA Show – Donnelly

2:00 p.m. Charolais Open Show – Coliseum

5:00 p.m. Crossbred & Other Heifer 4-H/FFA Show – MFA Arena

Monday, August 11

8:00 a.m. Maine-Anjou Open Show – Coliseum

9:00 a.m. Live Evaluation of Carcass Steers –MFA Arena

1:00 p.m. Beef Showmanship – Coliseum

Tuesday, August 12

8:00 a.m. 4-H/FFA Market Heifer Show –Coliseum

Steer Show – Immediately Following Market Heifer Show – Coliseum

5:00 p.m.± Grand Champion Steer – Coliseum

Wednesday, August 13

8:00 a.m. Red Angus 4-H/FFA Show – Coliseum

Thursday, August 14

8:00 a.m. Red Angus Open Show – Coliseum

9:00 a.m. Miniature Hereford 4-H/FFA Show –MFA Arena

9:00 a.m. Miniature Hereford Open Show –MFA Arena

Friday, August 15

8:00 a.m. Shorthorn 4-H/FFA Show – Donnelly

1:00 p.m. Limousin 4-H/FFA Show – Donnelly

2:00 p.m. Beefalo 4-H/FFA Show – MFA Arena

2:00 p.m. Beefalo Open Show – Coliseum

Saturday, August 16

8:00 a.m. Shorthorn Open Show – Coliseum

8:00 a.m. Black Hereford 4-H/FFA Show – Donnelly

8:00 a.m. Black Hereford Open Show – Donnelly

10:30 a.m. Carcass Awards – Lowell Mohler Hall

1:00 p.m. Limousin Open Show – Coliseum

1:30 p.m. Sale of Champions – Lowell Mohler

Assembly Hall

2:00 p.m. Brahman Infl. 4-H/FFA Show – Donnelly

4:00 p.m. Santa Gertrudis 4-H/FFA Show –Donnelly

7:00 p.m. Supreme Beef Heifer 4-H/FFA Show–Coliseum

Sunday, August 17

8:00 a.m. Santa Gertrudis Open Show – Donnelly

11:00 a.m. Brahman Infl. Open Show – Donnelly

Dedication

The 2025 Missouri State Fair Beef Cattle Shows are being dedicated to Gregory Polled Herefords, they are active exhibitors and supporters of the Missouri State Fair in many ways. Please join us in honoring them at the open Hereford show at 10:00 a.m. on Sunday, August 10 in the Coliseum.

Open Steer Carcass Show

Superintendent - Greg Onstott, Iberia, MO 573-522-1534

Asst. Superintendent - Greg Harrison, MDA

LIVE EVALUATION JUDGE: TBD

CARCASS JUDGE: Dr. Bryon Wiegand, University of Missouri, Columbia, MO

Amount offered in this section by State Fair $4,480.00.

THE MISSOURI STATE FAIR will award $900 to the Grand Champion Steer Carcass overall winner and $500 to the Reserve Grand Champion Steer Carcass overall winner.

NOTE: - The top junior exhibitor of the steer carcass show will participate in the Best of Missouri Sale on Saturday, August 16. The top junior exhibitor will be determined by overall results and judge’s discretion.

The MISSOURI CATTLEMEN’S ASSOCIATION will donate trophies for the Grand Champion and Reserve Grand Champion On-Foot and On-Rail steers.

The MISSOURI STATE FAIR will award plaques to the two highest placing junior exhibitors in the Steer Carcass Contest.

Purpose

1. To promote the beef industry.

2. To provide producers with information on the type of beef animals that are desirable for today’s consumer market.

3. Genetics utilization.

4. Uniform product production conception.

5. Source verification of products.

6. Create a positive economic balance.

7. Carcass merit.

8. Identify target(s) of market share

Specials Offered

1. MFA Feed Division will award $1,000 to the Grand Champion and $750 to the Reserve Grand Champion on-the-rail overall winners of the Open Steer Carcass Show. To qualify, animals must be enrolled in the MFA 4-H/FFA Livestock Premium Program, using one of the MFA recommended feeds. See your authorized MFA Feed supplier for details.

For Your Simmental Needs Contact

2. Briarwood Angus Farms, (Curtis Long) Butler, MO and the Missouri Angus Association will award $1,000 to the Grand Champion on-the-rail overall carcass winner if the steer is a registered, purebred Angus and exhibited by a 4-H or FFA youth exhibitor. Also awarded will be $750 for the top placing, $550 for the second placing, and $250 for third placing on-therail carcass steers that are registered, purebred Angus and exhibited by a 4-H or FFA youth. There will also be $250 awarded to the highest gross dollar carcass steer that is registered, purebred Angus. $200 will be awarded if the Grand Champion on-foot winner is a registered, purebred Angus steer and exhibited by a 4-H or FFA exhibitor. $200 will be given to any 4-H or FFA exhibitor with a purebred Angus that enters in all three (3) classes: Angus steer, On-foot carcass steer and the Carcass contest. Must pre-register to be eligible for prize money by meeting MSF deadline and submitting a copy of registration papers and your complete entry form to Dr. Curtis Long, 2110 NW St. Rt. 52, Butler, MO 64730, by June 30, 2023. These awards will be presented at the Missouri Angus Association’s annual banquet and the exhibitors must be present for the awards to be given. Contact: Curtis Long, 2110 NW St. Rt. 52, Butler, MO 64730 (660-679-3459).

3. The Missouri Hereford Association, Andi Howard, 905 County Road 348, Dora, MO 65637,

howardandi0@gmail.com will award $500 to the top 4-H and FFA bred, born and raised in Missouri Hereford steers and $250 to the second place bred, born and raised in Missouri Hereford steers. For steers to qualify, steers must be DNA tested for verification of parentage and registered with the American Hereford Association prior to the Missouri State Fair. Each animal must have a legible tattoo that matches the registration paper from the American Hereford Association. All steers will be subject to an inspection by a breeder committee and required to meet minimum standards for type and confirmation. Blood may be drawn or tail hair pulled for DNA verification of parentage. Decisions made by the breeder committee will be final. The first and second place bred, born, and raised Missouri Hereford steers in the carcass show will receive $500 for the first place and $250 for the second place.

4. The Missouri Shorthorn Association will award $500 to the Grand Champion on-the-rail overall winner if the steer was a registered, Shorthorn steer. To qualify, proof of registration is required. Also awarded will be $250 to the Grand Champion on-the-rail overall winner if the steer was a registered Shorthorn plus which is at least 50% Shorthorn steer. To qualify, proof of registration is required. Contact: Jose’ Cruz 314-8031104 legacyranch@cruzcompany.com.

5. The Missouri Simmental Association will award $500 to the Grand Champion and $250 to the Reserve Grand Champion on-the-rail overall winners of the Open Steer Carcass Show if they are registered purebred Simmental. Contact: Andrea Milligan, 660425-5642, mosimmassc@ gmail.com.25233 E. State Hwy A Ridgeway, MO 64481

6. The Missouri Red Angus Association will award $500 to the over-all Grand Champion “On-the-Rail” if the steer is a registered Red Angus. To be eligible, the animals must be registered (50% or greater Red Angus) with a valid registration certificate from the Red Angus Association of America. Steers must be 85% Red in color, polled and display sufficient breed characteristics which match percent of registration (no black hided or black animals). A scurred animal is considered polled if you choose not to remove the scurs, if you surgically or mechanically remove the scurry you will be disqualified. Each animal must have a legible tattoo that matches the registration paper from the Red Angus Association of America. All steers may be subject to an inspection by a breeder committee and required to meet minimum standards for type and conformation. Blood may be drawn for verification of parentage. Decisions made by the breeder committee will be final.

7. Missouri Cattlemen’s Association will award $250 to the exhibitor that exhibits the steer with the highest

marbling score, $250 to the exhibitor that exhibits the steer with the largest ribeye area and $250 to the “Chef’s Award Winner” determined by the National Beef Checkoff’s Culinary Center, based upon the carcass data submitted to them that would be the most ideal for a high end restaurant. To be eligible for the awards, the exhibitor must be a member or Junior member of the Missouri Cattlemen’s Association. In case of a tie, the award will be divided equally. Must be a member prior to August 12, 2025.

8. Fountain Charolais and Tiger County Charolais will award $500 to the Grand Champion and $250 to the Reserve Champion on-the-rail overall winners of the Open Steer Carcass Show if they are a Charolais or Charolais cross steer. To be eligible, the animals must be 50% or greater Charolais, subject to verification and must be declared at entry. No black hided or black animals will be eligible.

9. The Missouri Charolais Breeders Association (MCBS) will award $500 to the Overall Grand Champion Carcass and $250 to the Overall Reserve Grand Champion Carcass if they are a Charolais or Charolais Cross Steer. The steer must be 50% or greater Charolais subject to verification and must be declared at entry. No black hided steers are eligible.

Live Evaluation Contest of Carcass Steer Show

Monday, August 11

Live Evaluation begins: 9:30 a.m. Location: MFA Arena

What is the Live Evaluation Contest? It is an opportunity for individuals to participate in an educational activity associated with selecting slaughter steers by live and carcass traits and criteria. Anyone wishing to participate can enter this contest in the Junior or Adult Division. Age divisions will be as follows: Junior Division - anyone under 18 years of age; Adult Division - anyone 18 years and older.

Ten steers will be selected from the Carcass show entries to be used for the Live Evaluation Contest. A sample demonstration will be given on how to yield grade and quality grade slaughter steers prior to the beginning of the live evaluation contest.

Junior and adult contestants compete by guessing the actual carcass data collected on the 10 slaughter steers which are selected for the contest. Cash prizes will be awarded by the State Fair to the top 5 individuals in each division who are nearest to the actual carcass placings on the slaughter steers entered in this contest.

The MISSOURI CATTLEMEN’S ASSOCIATION

will present trophies to the top two junior and the top

two adults. This is an excellent learning opportunity, not only for youth, but also for adults.

Beef Cattle Herdsman Award

The Missouri State Fair will award two $80 awards, plus attractive plaques, to the herdsmen in charge of the two most outstanding beef cattle exhibits. A committee will make inspections to determine the winners. The following points will be considered: 1) cleanliness, grooming, and appearance of the exhibits; 2) handling of feed, equipment, etc. and keeping same out of the alleys; and 3) cooperation, courtesy, and sportsmanship in the exhibit area and show ring.

The 2024 Beef Cattle Herdsman award was presented to Shoal Creek Land and Cattle, LLC.

Best-Kept Beef Cattle Exhibit Barn

The Missouri State Fair will award a plaque, to be hung in the Beef Cattle Office, to the breed that has demonstrated and presented its entire exhibit barn and is considered by the committee to be the best-kept barn during the course of the Fair. The following points will be considered: 1) cleanliness, grooming, and appearance of the exhibits; 2) handling of feed, equipment, etc. and keeping same out of the alleys; and 3) cooperation, courtesy, and sportsmanship in the exhibit area and show ring.

The Best-Kept Beef Cattle Exhibit Barn in 2024 was Maine Anjou.

Beef Cattle

Superintendent - Jim Spencer, Jr. - Aurora, MO 417-489-0247

Assistant Superintendents:

• Tammy Bartholomew

• Shelby Haag

Kingsville, Missouri Hwy. 58 • 45 Miles SE of Kansas City, MO

Friday, August 8 • 5:00 p.m.

Beef Producers To Gather In Columbia For Free Educational Gathering — Fall Focus 2025

Source: ASA

BOZEMAN, MT — Beef producers are under increasing pressure to produce more with less, all while meeting the ultimate demand of the consumer. How can farmers and ranchers balance these pressures that often feel contradictory? This question and much more will be discussed at Fall Focus 2025 in Columbia, MO, August 22-26. The American Simmental Association and Missouri Simmental Association will co-host the interactive, educational event, which will include tours, networking, and education. The event is completely free to attend, but registration is required for planning.

Friday, August 22, will include several sessions at the University of Missouri campus. Industry experts and scientists will cover topics including fescue tolerance, beef on dairy, beef packing, and seedstock marketing at the Trowbridge Livestock Center. In the afternoon, attendees will have the option to visit Rocheport, or take a tour of the Cattle Visions facility. The day will close

with a dinner at the Warm Springs Ranch, which is the official breeding farm of the Budweiser Clydesdales.

Saturday, August 23, attendees will reconvene at the Hilton Garden Inn for a day-long educational symposium. The morning sessions will focus on cow efficiency and navigating the future demands of beef production. The International Genetic Solutions team will share about new trait development, and in the afternoon, tools for reproductive and genetic success will be discussed.

The event will also include an ASA Board of Trustees meeting August 24-26, which is open to participants and will include several opportunities to ask questions and share feedback.

Registration for Fall Focus 2025 is free, but required for planning. To see the whole schedule and learn more, head to fallfocus.org, or pick up the July/August issue of the Register magazine.

COUNTY NEWS

Vernon County Cattlemen

Our ribeye sandwiches, BBQ beef sandwiches and

County

hamburgers are always a hit. Thank you to all the volunteers who helped! Also, a big thank you to our faithful customers!

Southwest Missouri Cattlemen

The next Southwest Missouri Cattlemen’s meeting will be September 2 at the University of Missouri Southwest Research Center in Mount Vernon. The meal sponsor and speaker will be provided by ADM. September is a way’s out but will get here before we know it. By then, summer activities will be coming to a close, and for many a new school year will begin. This might be a good time to kick off a new routine and bring your students to the monthly meetings. We’d love to meet them and cheer them on as they pursue their future endeavors. It will also be a good opportunity for them to network with local ranchers and learn about scholarship opportunities, including those available from this county affiliate, Missouri’s Cattlemen Foundation and National Cattlemen’s Beef Association.

Speaking of new routines, I recently received an email from the National Drought Mitigation Center, titled: Take the Condition Monitoring Observer Report Challenge. If you’re a rancher, then you likely know how important the U.S. Drought Monitor is. Although, did you know you can add your specific conditions to the database? Arguably, it’s easy to forget about the weather when it’s favorable, but reports detailing wet

and normal conditions are also needed. The CMOR Challenge is requesting weekly reports, but monthly and quarterly reports will be helpful too. If you’re interested in viewing or submitting reports, check out this link: https://droughtimpacts.unl.edu/Tools/ ConditionMonitoringObservations.aspx

Another notable item that landed in my inbox was from Patrick Davis, MU Extension Livestock Field Specialist, titled July 2025 SW MO Cattle Call. There were several good topics, but the one about foot rot caught my eye. If you’ve ever owned cattle, you know that sinking feeling when you spot one limping. This quick-read article lists some of the causes, symptoms, and treatment options. If you want to check it out or sign up for the newsletter, here’s the link: https://mailer. missouri.edu/cr/AQjhzAsQk9lIGNmKlCP0KOkC_ DioT4HTCvl2bDBdAyQw8Rp2CMO55D0g6xdeeQ

God Bless the USA and all leaders of our great nation. Danise Cummings Secretary, Southwest Missouri Cattlemen’s Association Co-Owner, Show-Me Prime Angus Ranch LLC

Polk County Cattlemen

Polk County Cattlemen stay active and engaged in summer events! The Polk County Cattlemen’s Association continued its strong momentum in 2025 with a busy calendar full of meetings, events and community involvement.

Our June monthly meeting was held at the Citizens Memorial Hospital Hospitality Rooms located in Lime Bank. We had an excellent turnout, and members enjoyed a productive evening of discussion, updates and camaraderie. A special thanks goes to Agee Ag, LLC., our meeting sponsor, for their generous support of Polk County’s cattle producers. Agee Ag owner Jake Agee, along with Bud Mareth, Purina sales specialist, were the featured speakers for the evening. Agee Ag operates from 901 West Fair Play Street in Bolivar. They offer a wide range of products and services to meet the needs of local agricultural operations and are valued partners in the continued success of our industry. To find out more about what they offer, visit ageeag.com.

On Saturday, June 14, several members proudly represented Polk County at the Missouri Cattlemen’s Association Political Action Committee event, hosted at the Agricultural Building on the Missouri State Fairgrounds in Sedalia. Attendees included Ed Vest, Keith and Beverly Stevens, Mark and Donita Stanek, Kim Hawk, Jim Chaney, Matt Heneberg, Larry and Debbie Waltz, Howard Hardecke, and Jody Wing. The group demonstrated strong support for Missouri agriculture and its future. Former MCA Presidents Keith Stevens and Howard Hardecke each donated a pie for the always-popular live auction. Polk County

also proudly donated a custom-engraved Henry .22 Long Rifle, which drew significant attention and fetched a premium price. Proceeds from the auction directly benefit the MCA PAC, amplifying the voice of Missouri cattle producers in Jefferson City.

The Polk County Cattlemen also participated in community outreach by grilling and serving their famous ribeye steak sandwich meals and all-beef hot dogs at the Bolivar Rotary Club’s Celebration of Freedom, held on July 4 at the Southwest Baptist University campus in Bolivar. This annual tradition allows us to connect with the public while raising funds and awareness for the work we do. Our food booth was busy from start to finish, our volunteers worked hard, and the support from the community was outstanding.

We carried that spirit into our July monthly meeting, also held at the CMH Community Rooms at Lime Bank. This special evening was Law Enforcement Appreciation Night, where we welcomed members of the Polk County law enforcement community as honored guests.

The meeting was proudly sponsored by Amsteel Midwest, located at 1459 East Broadway Street in Bolivar. The evening’s featured speakers were Brent Epp and Justin Quinn. A national leader in steel-framed metal buildings, Amsteel specializes in durable, codecompliant structures including barns, shops, garages, and residential shells. With in-house engineering, permitting support, and full-service installation, Amsteel offers exceptional value, quality, and customer satisfaction. To learn more about their products and services, visit amsteelmidwest.com.

As summer continues, the Polk County Cattlemen’s Association remains committed to advocating for Missouri beef producers, supporting our local community, and building strong relationships across the state. We appreciate the continued involvement of our members, the support of our sponsors, and the opportunity to represent our county in both local and statewide efforts.

Missouri Angus Breeders

meadangus@yahoo.com

www.meadfarms.com

St. Clair County Cattlemen

The St. Clair County Cattlemen’s Association met on Tuesday, July 8, at 7:03 p.m. at Valley Center United Church of Christ in Lowry City, Missouri. President Weston Shelby called the meeting to order with 34 members in attendance. The Women of the Valley Center Church served the meal. St. Clair County State Bank sponsored the meeting. Thank you to St. Clair County State Bank for sponsoring our meal and the Women of Valley Center for preparing a delicious meal.

Patrick Davis, University of Missouri Extension Beef Specialist, was the presenter for the meeting. Patrick first presented upcoming events for the University of Missouri Extension. He reported the MU Extension Livestock Bus Tour and the 3rd Annual Sheep and Goat Field Day and how these events may benefit our farmers. Next Patrick began his presentation for the night. Patrick presented to the group about controlling flies and ticks. In Patrick’s presentation, he began with a question to the group “Does it pay to control flies and ticks”? Next, Patrick explained the different types of flies and ticks affecting cattle here in Missouri. He also described the side effects and diseases flies and ticks can spread. Lastly, Partrick’s presentation described various methods for managing flies and ticks in our cattle herds.

President Weston Shelby then opened the business portion of the meeting. He discussed the cattlemen’s activities from July to November. He thanked the group for all the work they did with the May is Beef Month event and cooking steaks at the Appleton City Fair.

The St. Clair County Cattlemen’s Association is holding a gun raffle to help sponsor its scholarship fund. The raffle is for a Ruger American Predator Kryptek 308. 500 tickets are being sold at $5 each. The drawing will be held on August 30, 2025, at the Labor Day Festivities in Osceola.

The next St. Clair County Cattlemen’s Association meeting is scheduled for August 12, 2025, at 7 p.m.

Lafayette County Cattlemen

The Lafayette County Cattlemen held their Scholarship Dinner and Auction at the Concordia Community Center on July 10. Following a prime rib dinner served by Randy Hinck of Plowboys, LCCA honored Hazel Nuelle with a plaque and special recognition for her years of dedication and service in support of the organization.

Marsha Corbin, Cattlemen’s Beef Board member, reported on the Summer Beef Business meeting held in San Diego.

Abby Bargfrede, scholarship co-chair, introduced Owen Lockard and Abby White, scholarship winners who would later help with the auction. Abigayle Lett was unable to attend because of her obligations as a State FFA officer.

Hannah Copenhaver, scholarship co-chair, announced Silent Auction winners, then introduced James Bell who provided his auction services for the evening. A fun and lively auction raised over $10,000 for the LCCA scholarship fund.

The grill was back in action, preparing burgers and beef dogs for over 100 4-Her’s and their families at the

Cattlemen’s picnic for the Super Farmer competition at the Lafayette County 4-H and FFA Fair on July 15.

Winner of the Beef Show Rate of Gain contest sponsored by LCCA was Ty Edwards of Corder. His steer, Ferdinand, weighed 1405 # and gained 4.15 lbs. per day.

Howell N. Wheaton

Howell Newman Wheaton was born on August 17, 1923 in Wheatonville, Indiana to Henry Rudolf Wheaton, a farmer, county road grader, and so much more, and Golda Newman Wheaton, a school teacher and homemaker. He was born at home in a house that his Grandfather Newman helped build and it still stands today. He was their first child, gaining a sister, Leola, five years later. He grew up on 80 acres where they raised dairy cows, beef cows, hogs, sheep, corn, soybeans, lots of chickens, and a special little Toy Fox Terrier named Tessiebell during America’s depression.

In 1942, at the age of 18, before he could be drafted during World War II, he signed up to serve his country in the United States Marine Corps. He dared not wait to be drafted because he wanted to serve in the Corps as his father had served in World War I before him. He attended bootcamp in San Diego in 1943 and was assigned to the Second Marine Division, 6th Regiment (2/6 Spartans).

He met his wife, Jeannette Alvena Stahl, as a youth at Warrick County Farm Bureau events, and upon returning home to Southern Indiana they reacquainted and after a courtship they married at the United Methodist Church in Terre Haute, Indiana on July 15, 1950. His first cousin Mae and her husband stood up with them and it was also their wedding anniversary date. Howell and Jeannette would share fifty years together here on earth.

After working on staff at Purdue for several years his superiors encouraged him to obtain his PhD in order to advance in his career. In early 1963 he took a sabbatical from Purdue and he and his family of four moved to Lexington, Kentucky.

In 1964, after completing his coursework he and his family of now five, daughter Susan Alvena being born while they were in Kentucky, returned to West LaFayette and Purdue. He finished his thesis and was awarded his PhD in Ruminant Nutrition in 1965.

In 1968 Howell took the job of Missouri’s State Agronomy and Extension Forages Specialist and he and his family moved to Columbia, Missouri and Mizzou, minus their oldest daughter who was then enrolled at Purdue. He would become renowned for his rapport with Missouri’s farmers and his work with the legume, Birdsfoot Trefoil.

In 1972 the family moved to a 165 acre farm eight miles north of Columbia in the community of Woodlandville. That farm would eventually become known as Wheaton Angus.

In 1985 Howell retired from the University of Missouri and he and Jeannette became much more involved in the Angus Industry.

Highlights of his Angus cattle legacy include:

• Long time member of the Historic Howard County Angus Breeders Association.

• Missouri Angus Association Board of Directors for multiple years serving as President of the Missouri Angus Association in 1995/96.

• Missouri Association delegate at the American Angus National Convention for many years.

• “Complete” Dispersal Sale 1998

• Missouri Angus Pioneer Breeder Award recipient 2000

• American Angus Association Historic Herd Award 2023.

•Oldest living Angus Breeder to have a production sale 2023.

He wrote “Hay and Cows and Chaff and Stuff” for the Missouri Angus Trails magazine for nearly 40 years from approximately 1985 to 2025.

After the passing of Jeannette in 2001, Howell focused his energies on his daughters, son-in-law, and grandchildren, his Angus cattle, cutting, raking, and baling hay, and always, always making new friends wherever he went.

On June 26, 2003, at a summer BBQ of mutual friends, he and daughter Susan met Barbara Ann Baker. Howell and Barbara enjoyed many activities together and spending time with family and friends, especially lunch with the Heuer’s crowd. They enjoyed 22 years of companionship and she was by his side daily, looking after him in his final illness.

He was preceded in death by and was reunited with his parents Henry and Golda Wheaton, his wife Jeannette, daughter Jane Ellen Wheaton, brothers and sisters in laws; Bob Ahrens, Glenn and Betty Stahl, Lloyd and Mildred Stahl, and many many cousins.

He was loved and is survived by sweetheart Barbara Ann Baker, his daughters Pamela Kaye Ramirez of Sacramento, California, Susan Alvena Wheaton and husband Douglas Wayne Chambers of Fayette, and many grandchildren.

A Celebration of Life service will be held Sunday, August 17, 2025 at the Lions Building in Harrisburg, Missouri following a carry-in dinner with the beef entree and refreshments provided. Please arrive at 2:00 p.m.

In lieu of flowers, memorial contributions may be made to Nobles Chapel Cemetery or Missouri Angus Association Foundation Scholarship Fund.

Use Simple Math to Find Your Hay Cost

Source: University of Missouri Extension

POTOSI, Mo. – In May, University of Missouri Extension field specialist in agricultural business Rachel Hopkins and her father harvested and wrapped wheat and clover baleage at their farm in east-central Missouri.

“After everything was done, Dad said, ‘When you get a chance, figure out what this feed cost us,’” she recalls. Hopkins keeps records for the farm’s hay crop, but she had never broken the cost down by field.

Why track feed costs?

Every operation is different, but knowing the cost of

stored feed is important, says Hopkins. “Even if you’re just feeding your own livestock, it still matters.”

Why? Because if you can buy feed cheaper than you can make it, you’ll save money—and time. “And as we all know, time is money,” she says. “If you’re selling extra hay, and you’re selling at a loss, it is not good business practice.”

Baleage costs

Hopkins and her father made baleage to supplement their cows in the winter instead of using feed tubs or grain. To calculate the cost, they used the MU Extension Mixed Hay Budget, which figures cost on a per acre basis.

Here’s how it breaks down:

Yield

• The 4 x4 bales weighed 1,100 pounds. The baler is equipped with scales.

• This equals 3.42 tons per acre and 6.21 bales per acre.

Operating costs per acre

Seed: $30

Fertilizer: $31.71

Herbicide: $10

Total operating cost: $225.87

Ownership costs per acre

Overhead: $5

Machinery ownership: $14.05

Total ownership cost: $36.55

Total cost per acre is $262.42.

That comes out to $76.73 per ton or $42.25 per bale, says Hopkins.

Once they get the forage test results, Hopkins will calculate the cost per pound of dry matter.

“That will help us compare this baleage to other feed options,” she says.

“Even if you’re not making baleage, dry hay season is here,” says Hopkins.

“It might feel money is growing on trees right now with high cattle prices, but don’t be fooled: Hay production takes a lot of time and money,” she says.

Plug your numbers into one of MU Extension’s Ag Business forage budgets to see what your production cost is. Find them at http://muext.us/ForageBudgets, or contact your local MU Extension agricultural business specialist.

Learn Need-to-know Skills at Cattle Reproduction Short Course

Source: MU Extension News

HOUSTON, Mo. – Missouri cattle producers can take a deep dive into essential topics at the Cattle Reproduction Short Course, hosted by University of Missouri Extension specialists Chloe Collins and Elizabeth Picking.

The program is 10 a.m.-4 p.m. Friday, Sept. 12, at the MU Extension Center in Texas County, 114 W. Main St., Houston.

This hands-on, in-depth course will cover critical topics every producer should know, says Collins, a dairy specialist. She and Picking, a livestock specialist, will cover:

• Selecting a calving season.

• Artificial insemination vs. natural service.

• Bull selection and understanding expected progeny differences.

• Estrus synchronization.

• Anatomy and physiology of cows.

• Practicing artificial insemination techniques using cadaver tracts.

“This short course is designed to provide producers with the knowledge and practical skills needed to make informed breeding decisions and improve herd productivity,” says Collins. “Whether you’re new to breeding management or looking to fine-tune your approach, this class offers valuable take-home information.”

Registration includes a light lunch. Space is limited to 12 participants, so early registration is encouraged, says Picking. Registration deadline is Sept. 1.

Register at http://muext.us/TexasCoCattleRepro, or call the Texas County MU Extension Center at 417-9674545.

For questions, contact Collins at chloecollins@missouri. edu.

Capitol Update with Nancy Giddens & Shannon Cooper

An Ode to My Father, Curtis Giddens

This is the article I’ve dreaded to write. I knew this day would come, but it still doesn’t come easily. Words do not suffice. My father is gone and I’m heartbroken.

How does one describe the importance of a person? How does one articulate the difference a person can make? I’ve failed to answer both questions. Most of you have been where I now find myself. I’ve joined an inevitable club in which I didn’t want membership.

I’ve been trying to focus on the good. He no longer is in pain. He no longer is living a life in a bed. He is free. Though, while my head knows one thing, my heart knows another. The depths of grief are a direct reflection on the height of love.

Curtis Giddens was many things in his lifetime—a farmer, a husband, a father, and a cornerstone of the land he loved. But to me, he was simply Dad, and that word has always carried the weight of integrity, grit, and an unshakable sense of purpose.

He walked the rows of our farm like a man who knew every inch by heart, and in many ways, he did. He didn’t just grow crops, he nurtured them. He didn’t just raise livestock, he cared for them, often before he cared for himself. His work was his life, and his life was a testament to the value of showing up, every single day, no matter the weather, the odds, or the aches in his knees.

He didn’t believe in coddling, but he believed in preparation. He showed my sisters and I how to fix a fence, how to deliver a calf, how to drive a tractor before we could reach the pedals without standing. He expected a lot. He didn’t just assign tasks. He handed us the tools, showed us the ropes, and then trusted us to figure it out. That trust, more than anything, shaped the person I became.

Work until it’s done. Care for what’s yours. Don’t ask someone to do what you wouldn’t. And if you’re going to do a job, do it right. These weren’t rules to him. They were truths. And in every cracked knuckle and early morning, in every worn-out work boot and dusty pickup ride, he showed me what those truths looked like in action.

There’s a kind of sacred rhythm to the farm—the seasons, the cycles, the sunrises—and my dad was in step with all of it. Now that he’s gone, the fields feel quieter, the barns a little more still. But in every task I take on, every challenge I face, I still hear his voice—firm and certain. “You’ve got this. Just finish the job.”

And I will, Dad. Because you taught me how.

You were the best kind of teacher, the strongest kind of man, and the finest example I could ever follow. Thank you for the tools, the trust, and the love that never needed saying to be understood.

Aug. 15-16

Aug. 16

SALE CALENDAR

Express Ranches Big Event Sale, Yukon, OK

Seedstock Plus On-Line Showcase Female Sale, Burbank Bull Development

Aug. 16 Best of Missouri Awards & Sale, Sedalia

Sept. 1 Autumn in the Ozarks Charolais Sale, Strafford, MO

Sept. 6 KMO Wagyu Production Sale, Greenfield, MO

Sept. 20

Thummel Angus/Quail Meadows Private Treaty Open House, Sheridan, MO

Sept. 26 KL3 Angus Farm Sale, Poplar Bluff, MO

Sept. 29 Gardiner Angus Ranch Fall Bull Sale, Ashland, KS

Oct. 1 Heart of the Ozarks Angus Association Sale, West Plains, MO

Oct. 3 Birk Genetics Sale, Jackson, MO

Oct. 4 Bradley Cattle Co. and Hankins Farms Fall Colors Sale, Republic, MO

Oct. 4

Oct. 6

MSU/Journagan Genetically Yours Production Sale, Springfield, MO

Express Ranches Fall Bull & Commercial Female Sale, Yukon, OK

Oct. 7

Oct. 10

Oct. 11

Cantrell Creek Angus Sale, Marshfield, MO

Smith Valley Angus Sale, Salem, MO

Byergo Angus Sale, Savannah, MO

Oct. 11 East Central Missouri Angus Ass’n Sale, Cuba, MO

Oct. 15

Oct. 18

Oct. 18

Oct. 18

Oct. 18

Oct. 18

Oct. 20

Oct. 21

Peterson Prime Angus Sale, New Boston, MO

3C Cattle Co. Sale, Carrollton, MO

Seedstock Plus Fall Bull & Female Sale, JRS - Carthage, MO

Gerloff BullFest Sale, Bland, MO

Shaver Angus Bull Sale, Norwood, MO

Fink Beef Genetics Annual Fall Bull and Female Sale, Randolph, KS

Hinkle’s Prime Cut Angus Sale, Nevada, MO

Missouri Shorthorn Association Online Production Sale

Oct. 24 T Bar S Focused on the Future Bull Sale, Billings, MO

Oct. 25

Oct. 25

Oct. 25

Oct. 26

Oct. 26

Oct. 27

Lacy’s Red Angus & MC Livestock

Annual Production Sale, Drexel, MO

Bradley Cattle Co. Bull Sale, Osceola, MO

Mead Farms Sale, Versailles, MO

Missouri Angus Ladies of Autumn Sale, Lebanon, MO

Naylor Angus & Shorthorn Sale, Halfway, MO

Buck Ridge Cattle Co. Sale, Seymour, MO

Oct. 31 - Nov. 1 GenePlus Brangus & UltraBlack

Nov. 1

Nov. 1

Nov. 1

Nov. 1

Bull and Female Sale, Concord, AR

Heart of the Ozarks Angus Association

Bull & Female Sale, West Plains, MO

Seedstock Plus Red Reward Fall Edition

Bull & Female Sale, Osceola, MO

Worthington Angus Bull & Commercial Female Sale, Dadeville, MO

Henke Angus Sale, Salisbury, MO

Contact: Mike Williams Higginsville, MO

816-797-5450

mwauctions@ctcis.net

Nov. 1

Nov. 1

Nov. 2

Nov. 6

Nov. 7

Nov. 8

Wright Charolais The Fall Event Female & Bull Sale, Kearney, MO

Moriondo Farms Annual Production Sale, Mount Vernon, MO

Missouri Hereford Association Opportunity Sale, Sedalia, MO

Leachman Cattle Gateway I-70 Bull Sale, Kingdom City, MO

Brinkley Angus Ranch Sale, Milan, MO

Missouri Simmental Association Fall Harvest Sale, Springfield, MO

Nov. 8 Valley Oaks Female Sale, Warsaw, MO

Nov. 8

Nov. 13

Nov. 16

Edwards Limousin Private Treaty Sale, Higginsville, MO

Misty Morning Fall Spectacular Sale, L365 Auctions

Frank/Hazelrigg Cattle Co. Sale, Fulton, MO

Nov. 17 Green Springs Bull Test featuring Garton Angus Ranch Females, Nevada, MO

Nov. 22

Dec. 18

2026

Feb. 28

March 7

March 14

March 28

Sydenstricker Genetics 47th Annual Production Sale, Mexico, MO

Glendennings J Bar J Holiday Classic Sale, L365 Auctions

Seedstock Plus North Missouri Bull Sale, Kingsville, MO

Seedstock Plus Arkansas Bull Sale, Hope, AR

Seedstock Plus Red Reward Bull & Female Sale, Osceola, MO

Seedstock Plus South Missouri Bull & Female Sale, JRS - Carthage, MO

MBC Classified

The MBC Classified column appears monthly. Classified advertising is only 50¢ per word. Send your check with your ad to Missouri Beef Cattleman, P.O. Box 480977, Kansas City, MO 64148. Deadline 15th of month before an issue.

“REESE” DISC MOWERS, CADDY V-RAKES, “REESE” TUBE-LINE BALE WRAPPER, AITCHISON DRILLS, SELF-UNLOADING HAY TRAILERS, HEAVY DUTY BALE AND MINERAL FEEDERS, FEED BUNKS, BALE SPIKES, CONTINUOUS FENCING, COMPLETE CORRAL SYSTEMS, INSTALLATION AVAILABLE: Tigerco Distributing Co. 660-645-2212, 800-432-4020 or www.tigercoinc.com.

BLACK SIMMENTAL BULLS SINCE 1993: Calving Ease, Attractive, Athletic, Sound Footed and Docile. We Deliver. Mike Williams, Higginsville, 816-797-5450

SYCAMORE CREEK SIMANGUS BULLS & BRED HEIFERS FOR SALE. Great EPDs. Wayne and Anita Vanderwert -15 minutes from Columbia. 573-808-3000 or 303-506-3508

HORNED HEREFORD BULLS. Large frame, add weaning weight and good disposition. 10 miles south of Warrensburg. ET Herefords. David Bernt 660-238-2395. Tim Bernt 816-517-4102.

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