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The Coast News Group 2018-2019

MEDIA KIT

INSIDE: • About Us • Demographics • Display Ad Rate Card •Advertising Specials/Features • Digital Ad Rates • eNewsletter

PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92025 PERMIT NO. 94

The CoasT News

Inside: 2016 Spring Home & Garden Section VISTA, SAN MARCOS, ESCONDIDO

VOL. 3, N0. 7

• Get Your News In

MARCH 25, 2016

Citracado Parkway extension project draws on By Steve Puterski

PRSRT STD U.S. POSTAG E PAID PRSRT ENCINITAS, STD CA 92025 U.S. POSTAG PERMIT NO. 94 E PAID ENCINITA S, CA 92025 PERMIT NO. 94

INLAN EDITIO D N

.com

CONDIDO

JUNE 20,

2014

It’s a jungle In there Emi Gannod, 11, observes a Banded Purple Wing butterfly at the San Diego Zoo Safari Park’s Butterfly Jungle exhibit. The exhibit is open now through April 10. Full story on page A2. Photo by Tony Cagala

Community rallies behind Vista teacher placed on leave By Hoa Quach

Two comme be demoli rcial structures at Carlsbad’s shed to make of retail and La Costa way for Towne Center above, would apartment building a revamp that include will s the additio retail. Courtes include 48 apartm s. The larger new n building ents, a courtya y renderin gs rd for residen, shown ts, and

Carlsbad ret ail revamped wit center to be h apartment s

By Rache l Stine

CARL SBAD — With for five years , the 33-yea it’s primary storef the corne r-old ront empty last gettinr of El Camino Real La Costa Towne g a revam Center and La Costa p. The owner Avenue is at of the at molish two commercialproperty gained ter and replac approval structures to dee them with in the shopp and half buildi apart sion on April ments from Carlsb ngs that are ing cenad’s Plann half retail Planning 16. ing Comm said. Commission iscoming forwa ers praise adping cente rd with plans d the owner $4.3 sign, and r that they said to redevelop the dated s for currently a main tenan roplacks signag shop“(La t. d it e, dewall. You Costa Towne Cente said Plannhave no idea what’r is) just this big long white ing Comm s inside, votter has been it’s not issioner Hap owlong L’Heureux. inviting,” Commission overdue.” “This cenng er Aurth mall an eyeso ur Neil Black nd re. called the little ht at TURN TO TOWNE CENTER xON A15

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• Insert/Ad Specifications

Serving nty North Cou for over 31 years

Center to be of housing part projec

By Promi se Yee

OCEANSIDE Kay’s husba announceme — nd Dick nt that an The Parker helped banLIFT Uraccept the building grant will fund grant at the City the Kay meeting Family Resou April 16. Council Parke He said rce Cente r the honor of the plann namin r at affordable ed Mission Cove source center after g the rehousing projec wife was well his bought applau deserved. late The Missio se for twot reasons. n Cove affordable Comm housin were glad unity members mixed-use projec g and t on to ha sion

VISTA — Current and former students and parents are demanding a Vista social studies teacher be allowed to keep his job. Vincent Romero, who has worked for the Vista Unified School District since 1990, was placed on paid administrative leave from his job at Rancho Buena Vista High School on March 7. Now, an online petition with more than 1,900 signatures is asking the administration to bring Romero back to the classroom. On his last day, Romero told students he was leaving because “the organization decided to make a change.” “(They) no longer have confidence in me that I know what I’m doing,” said Romero, whose remarks were recorded and posted on Facebook. “They don’t like what I do. They don’t like the way I do it. So, this is what happens. I’m really

A social studies teacher at Rancho Buena Vista High School was placed on administrative leave in early March. The move prompted students and parents to launch an online petition in support of Vincent Romero. Photo by Hoa Quach

sorry I can’t be with you for the rest of the year. It’s not my choice, but it’s the way it goes.” In the roughly 4-minute speech to students, an emotional Romero vowed to fight the administration. “I’m not disappearing,” said Romero, 55. “I’m not going away. This is something I can fight, and that’s what we’re going to

do — we’re going to fight until there’s nothing left to fight with. I plan to be back for your senior year.” Romero also urged his students to be kind to their new social studies teacher but to give “hell” to Principal Charles Schindler. Following the announcement of his departure, a petition was created on PetitionSite.com, urging

the administration to keep Romero at Rancho Buena Vista High School. A protest was also held at the school. “This makes me so angry,” wrote Jeffrey Bright of Fallbrook, who said he graduated from the school more than 20 years ago. “I already fear that our education system is falling apart. I worry my kids are not going to get a valuable education at public schools anymore.” David Whiddon of San Marcos called the move “shameful.” “This is a teacher that genuinely cares,” Whiddon wrote. “Both of my sons had Mr. Romero and greatly enjoyed his class.” A former student, Jasmine Velare of Vista, said Romero was “an amazing teacher.” “I was lucky enough to get him myself,” she wrote. “He truly cares for what he TURN TO TEACHER ON A15

ESCONDIDO — An amendment to the resolution of necessity for the Citracado Parkway extension project was approved Wednesday by the City Council. Debra Lundy, real property manager for the city, said it was needed due to a clerical error, the omissions of deeds to be attached to the land. The adjustment is the only fee parcel being acquired by the city, which is a necessity, she added. The eminent domain project, which has been in the works for several years, will complete the missing section of the roadway between Harmony Grove, Village Parkway and Andreason Drive. The city conducted a review of the project, which was outlined in the

environmental impact report from April 2012. Alternatives were discussed with residents in four community meetings and a trio of public gatherings. “The project as currently designed was located and planned in a manner that will be most compatible with the greatest public good and least private injury,” Lundy said. She also reported the city and property owners have had more than 35 meetings in the past four years to develop the plan. However, the property owners did not submit a counteroffer to the city’s statutory offer on April 14, 2015. According to Lundy, the owners did not feel the offer matched what the land is worth, alTURN TO EXTENSION ON A3

Republicans endorse Abed over Gaspar By Aaron Burgin

REGION — The County Republican Party has thrown its support behind Escondido Mayor Sam Abed in the race for County Dist. 3 Supervisor. The Republican Party of San Diego announced last week that it voted to endorse Abed over fellow Republican and Encinitas Mayor Kristin Gaspar, who is also running for the supervisor seat currently held by Dave Roberts, who is seeking re-election. Abed, who has been a polarizing figure during his two terms as mayor in Escondido, secured the coveted party endorsement by receiving more than two thirds of the committee’s votes, the threshold required for a candidate to receive the endorsement over a fellow party member. “Endorsing one Republican over another requires a 2/3 vote threshold — and rarely happens,” GOP Chairman Tony

Krvaric said. “Clearly Sam Abed’s long-time and steadfast commitment to Republican principles and values earned him the support of committee members and we are proud to endorse him.” Gaspar’s campaign reached this week expressed disappointment in not receiving the party’s nomination, but touted several key endorsements she has received throughout the campaign. “While I’m disappointed not to get the party endorsement, I’m very proud to have the support of Mayor Faulconer and the four Republican City Councilmembers, Senators Bates and Anderson, and Assemblyman Rocky Chavez,” Gaspar said. “I’ve been a very effective Republican mayor in a Democratic city by focusing on balanced budgets, economic development, and quality of life and will continue to do so on the Board of Supervisors.”

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ABOUT US MISSION STATEMENT: The Coast News has been delivering high-quality news, community voice and storytelling since its inception in 1987. Since then, the news organization has grown into a successful newsgroup covering a majority of San Diego’s populous North County region. The Coast News Group continues to evolve in the way it disseminates the original reporting that is important to the communities it serves, from print to multimedia platforms, while upholding its journalistic integrity that has gained our reputation as being the papers people love. The journalism that is found in The Coast News Group’s papers can be relied on as being based in fact, informed, fair and comprehensive, and speaks to our duty to serve the thousands of readers that seek out our publications. The Coast News Group will always strive to play an important part in informing and contributing to the lives of its readers.

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OUR HISTORY Reach over 110,000 affluent readers through The Coast News Group. The Coast News delivers: Camp Pendleton, Oceanside, Carlsbad, La Costa, Encinitas, Olivenhain, Cardiff, Solana Beach, Del Mar and Carmel Valley. The Coast News Inland Edition serves: Vista, San Marcos and Escondido. The Rancho Santa Fe News serves: Rancho Santa Fe, Santaluz, Fairbanks Ranch and Rancho Pacifica. This is the only newspaper group that guarantees 100% coverage of these three extremely affluent communities. The Coast News Group is locally owned. It was started over 31 years ago by a single father with a 3 year old son who is now the associate publisher and sales manager. Our roots run deep. We really care about the communities we serve. We care about our readers and our advertisers. We are dedicated to making your ads work. We have many advertisers that have been with us over 20 years true testimonials to the results we can bring to your business. Our graphics and editorial people are the best in the business, and we have received many editorial excellence awards. It is no brag to say our papers are among the finest in the USA at this very moment.

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KEY FACTS: • Reach over 110,000 print readers per week with a total income of nearly $2 billion per year, ready and able to buy your products and services • The Coast News Group has been serving North County San Diego for over 31 years • North county encompasses 40 golf courses, 30 miles of beaches, Southern California’s only five-star and five-diamond restaurants, and one of the most famous racetracks in the world • Real estate in many of the cities within the area have a residential price average of over $1 million

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The Coast News Group - Media Kit 2018/19 - 760.436.9737

DEMOGRAPHICS AUDIT & READERSHIP REPORT —JUNE 2017 As a publication audited by the Circulation Verification Council (CVC), we have a clear understanding of our impact, including the number of households we reach, how much we’re read, and our influence on purchasing decisions. When it comes to serving readers and advertisers, CVC is the gold standard 3rd party audit source for community newspapers.

The Coast News Group CIRCULATION & READERSHIP

3. 4. 5.

AGE, INCOME, GENDER, EDUCATION

6. Age: Please select the category that best describes your age.

AGE

MARKET DEMOS

18-20.............00%...............06% 21-24.............03%...............08% 25-34.............15%...............19% 35-44.............20%...............17%

AGE

annual household income for last year?

INCOME

READER MARKET DEMOS DEMOS

Under $15,000...... 00%...........08% $15-$24,999........... 01%............06% $25-$34,999........... 03%...........08% $35-$49,999........... 08%...........12% $50-$74,999............19%............16%

INCOME

READERMARKET MARKET DEMOS DEMOS DEMOS

$75-$99,999............17%............13% $100-$124,999.......12%............10% $125-$149,999.......10%........... 07% $150-$199,999.......14%........... 09% over $200,000........16%............11%

8. Gender: (Voice recognition - Gender Bias Rotation)

Average net circulation Coast News - 19,514 Rancho Santa Fe News - 9,868 Inland Edition - 12,000 or 15,000 The Coast News is distributed regularly in your area. Do you or someone in your household normally read or look through The Coast News? YES (503 survey respondents) Do you frequently purchase products or services from ads seen in the (The Coast News)? 74% Yes; 26% No How long do you keep it before discarding? 36% 1-2 Days; 29% 3-4 Days; 16% 5-6 Days; 19% 1+ Weeks Which of the following publications do you consider your primary source for community news and advertising?* The Coast News ............................. 76.3% The San Diego Union Tribune ..... 18.5% San Diego Reader ......................... 00.0% Other ............................................... 05.2%

READER DEMOS

7. Income: What category best describes your combined

READER DEMOS

MARKET DEMOS

45-54.............23%...............19% 55-64.............22%...............15% 65-74.............14%...............08% 75+.................03%..............05%

GENDER

READER MARKET DEMOS DEMOS

Male readers ..................................................................................... 44%...............50% Female readers ................................................................................. 56%..............50%

What is the highest level of education you have obtained?

READER MARKET DEMOS DEMOS .Some High School or Less..........................................................00%..............14% Graduated High School................................................................15%.................6% .Some College..................................................................................36%..............32% Graduated College.........................................................................31%............. 23% .Completed Master Graduate......................................................13%............. 10% Completed Professional Degree................................................04%..............10% Completed Doctorate Graduate.................................................01%............ 02% EDUCATION LEVEL

10.

Which of the following products or services do you plan to purchase during the next twelve months?

21% New Automobile, 19% Used Automobile, 14% Antiques/Auctions, 43% Furniture/Home Furnishings, 19% Major Home Appliance, 18% Computers/ Tablets/Laptops, 32% Home Improvements/ Home Improvement Supplies, 34% Television/Electronics, 16% Carpet/Flooring, 58% Automobile Accessories (Tires, Brakes & Service), 42% Lawn & Garden Supplies, 33% Florist/Gift Shops, 18% Home Heating & Air Conditioning (Service, New Equipment), 63% Vacations/Travel, 10% Real Estate, 65% Men’s Apparel, 72% Women’s Apparel, 40% Children’s Apparel, 03% Boats/Personal Watercraft, 15% Art & Crafts Supplies, 16% Childcare, 32% Education/Classes, 10% Attorney, 29% Veterinarian, 19% Chiropractor, 28% Financial Planner (Retirement, Investing), 66% Tax Advisor/Services, 42% Health Club/Exercise Class, 48% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning), 14% Weight Loss, 36% Lawn Care Service (Maintenance & Landscaping), 30% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo), 65% Pharmacist/Prescription Service, 28% Cell Phone Or Smart Phone (New Service Or Update Service), 88% Dining & Entertainment, 28% Jewelry, 09% Wedding Supplies, 35% Athletic & Sports Equipment, 04% Motorcycles / ATV’s

*Data from 2013-2017 CVC audits

The Coast News Group - Media Kit 2018/19 - 760.436.9737

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COST TO ADD INLAND EDITION OR RSF TO COAST NEWS 50% off space and 50% off color per paper SIZE

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online are $7.50 per week for first 15 words, $0.25 for each additional

published every other week

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26wks 52wks

run online and in all 3 papers - 110,000 print readers. Line ads placed

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76% Coast News readers shop from ads in the paper 81% of them plan to spend on shopping and entertainment in the net year

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Spring/Fall Home & Garden In early spring & fall a special supplement to the paper includes exclusively home and garden ads and content. Advertisers can get editorial and discounted ads with this promotion.

A16

T he C oasT News

M arketplace News manently destroy the fat cells.” Among the benefits of CoolSculpting are there are no needles, no special diets, and no surgery required. And with zero downtime, clients are able to get back to their busy lives immediately following the procedure. The high demand for CoolSculpting means that it is readily available. BodiSculpt, however, ups the game with the use of some exclusive and new technology. “With CoolSculpting, clients see results in eight weeks,” Zehnder said. “But at BodiSculpt we pair CoolSculpting with another technology and we offer our clients results in just three weeks!” Not only will the results be faster, they will also be better. “Our clients also enjoy a 20 percent better result than if they had just done CoolSculpting alone.” Beyond the advancements in weight-loss tech-

BEFORE

AFTER

restoration, that requires no down time,” Zehnder said. “We guarantee that after one treatment a client gets 150 new hairs per square inch. Not only that, our clients see a 50 percent reduction in gray hair, and 20 percent thicker, more vibrant hair.” Zehnder added that the team at BodiSculpt be-

BodiSculpt manager Zehnder. Courtesy photo

Mindi

lieves in their products so much, they offer a 100 percent guarantee. “We offer a lifetime guarantee on laser hair removal and clients will be hair free within six months,” Zehnder said. The BodiSculpt team is excited to share everything they offer with the community during an all-day open house on April 25. “We are going to be doing live dem-

os of all of our services,” Zehnder said. “We are also doing prize giveaways, and anyone who comes will be entered into our grand prize, a $10,000 “Mommy Makeover.’” If people RSVP, they will receive complimentary Fraxel. “We are also launching our new ambassador program,” Zehnder said. “This is a way for our clients to receive free services.” The presentation for the ambassador program will be held at noon. BodiSculpt’s open house will be held from 10 a.m. to 4 p.m. April 25 at 5650 El Camino Real in Carlsbad. For more information, to RSVP or if you would like to participate in a live demo, call (760) 9301301. BodiSculpt’s regular business hours have been extended to 9 a.m. to 7 p.m. Monday through Friday and Saturday from 10 a.m. to 4 p.m.

A helping hand leads to a valuable and caring friendship SOLANA BEACH — Asking for help is never easy. Especially for a man like Dr. Peter Esteran, who spent a career caring for others. With his grown sons living in the midwest, and having lost his wife four years earlier, Esteran found himself finally ready to accept a helping hand. Kathryn Johnston, owner of Seniors Helping Seniors San Diego North County, was contacted by Esteran’s family nearly two years ago. At the time Esteran was living alone in his home, and had been weakened by a fall. His sons were worried about him, and Johnston met with Esteran to discuss his options. Seniors Helping Seniors offers a variety of services, pairing together qualified caregivers with their peers to offer companionship as well as services such as light housekeeping, meal preparation, transportation to doctors appointments and more.

Dr Peter Esteran (left) and caregiver John Martin. Courtesy photo

ers that he got along well with, but when he met John Martin, the match had been made. Esteran, 91, took an immediate shine to Martin, 62. “He is a very likeable person,” he said. Martin lives just a few miles away from the assisted living facility Esteran now lives in. They get together at least once a week to do Esteran’s shopping, go to doctors appointments and do other errands. When time permits, the two like to grab a bite to eat together. When asked about his relationship with Martin, Esteran said it wasn’t just a friendship. “I don’t know that a friend would do as much for me as John does. I can count on him always. Always.” For Martin, what he does for Esteran and other clients comes naturally. “I did a lot of volunteer work at my church,” he said. “I was in a ministry that provided similar services. I

also cared for a terminally ill colleague of mine. He had no family. I took care of his needs. I was with him every day for about the last six months of his life.” In their many visits together, Esteran has learned a lot about Martin’s extensive background in helping others. “He’s had a very interesting life and has accomplished a lot of good,” Esteran said. “And that’s in addition to his relationship with me.” Martin had plenty of praise for Esteran as well. “He’s very independent, disciplined and self-reliant,” he said. “He has such grace. He is so well-liked by the staff and residents at his home. He has difficulty with a variety of ailments, but he always stays pleasant. His attitude is just fabulous.” Martin said he thinks of Esteran as a friend, and treats him as one. “I make suggestions, but I don’t act bossy,” he said. “I gently suggest he use his walker

for balance.” Martin noted the importance of allowing Esteran to maintain his dignity and humanity, but while also in keeping him safe.“We love telling each other stories,” Martin said. “I tell him about myself, and he tells me about his background. He was a doctor, but he was also part of the U.S. Army during the D-Day invasion of France. Many is his unit were killed and he was badly wounded.” Martin said the two are also both avid golf fans, and they enjoy talking about that. “I think of Peter as a surrogate dad,” Martin said. “Some of the employees at La Vida Del Mar, where Peter lives, ask if I’m Peter’s son. I always say, ‘No, but what a nice compliment.’” For more information about using Seniors Helping Seniors, or to find out about caregiving opportunities, visit www.shssandiego.com, call (760) 591-7474 or email info@SHSsandiego.com.

Marketplace News Though he was apprehensive at first, Johnston explained to Esteran that Seniors Helping Seniors was a different kind of program. “I told him that many of my clients were just like him,” she said. “I said that I could create a friendship for him. He told me he would think about it.”

“At the time, my sons were encouraging me to move to a retirement home,” Esteran said. Johnston’s offer to pair him up with a senior companion, and allow him to remain at home, suddenly became a desirable alternative. Johnston introduced him to a few male caregiv-

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ESCONDIDO

Inside: 2016 Spring & Garden Section

NO. 94

*minimum 1/8 page

Citracado extension Parkway project draws on MARCH

By Steve

Puterski

25, 2016

ESCONDIDO amendment environmental lution to the— An port of necessity resoCitracado impact from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesday was discussed approved munity in four Council. by the meetings comCity of public gatherings. and a Debra trio “The property Lundy, project manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions that will error, compatible in a attached of deeds the est be Emi Gannod, to public with the most adjustmentto the exhibit greatland. be private good is open11, observes parcel The is the injury,”and least now through a Banded only fee said. the city,being acquired Lundy April 10. Purple Wing ty, she which is by city She also Full story a necessibutterfly added. reported and property on page at the The have the San Diego A2. Photo project, eminent had owners by Tony Zoo Safari domain meetings more than in the which Cagala in the Park’s 35 years, works forhas been years to develop past four Butterfly several However, Jungle missing will complete the plan. exhibit. erty owners roadway section the the The did not propny Grove, between of the mit a counteroffer subVillage Harmo- city’s statutory and Andreason to Parkway April 14, 2015. offer the The Drive. to Lundy, on a review city According By Hoa Quach of theconducted not feel thethe owners which was outlined VISTA did project, what the offer former — Current land is matched in the worth, ents are students and alTURN social demandingand parTO EXTENSION lowed studies teachera Vista ON A3 to keep Vincent his job. be alhas worked Romero, the administration Unified who for School the Vista Romero since By Aaron District to keep at Vista paid 1990, was Burgin High Rancho Buena administrative placed from his School. REGION on A ty Republican— at the protest was na Vista job at Rancho leave The Coun- Krvaric school. also held thrown High March Party “This Sam Abed’ssaid. its support SchoolBue7. Escondido has steadfast makes gry,” “Clearly on Now, wrote long-time me Abed of Fallbrook, with more an online Mayor behind Republicancommitment Jeffrey so anand petition ty Dist.in the race Sam Bright than graduated tures who said for Coun- values principles to 3 Supervisor. is asking 1,900 signamore istration from The he port earned him the than the school of San Republican of committeethe and already back to to bring admin- A social 20 years supthe classroom. Party bers and Romero placed studies teacher last weekDiego announced ucation fear that ago. “I memOn endorse we are dents on administrative at Rancho our edendorse that it system apart. ro told his last day, proud him.” and parents voted is falling I worry Abed to leave Gaspar’s Republican Rome- Romero. Photo not going leaving students to reached in early Buena Vista to over fellow my kids March. by Hoa launch an High he was tas Mayor education to get nization because and are online School The Quach this campaign a petition move prompted was anymore.” at who is Kristin Encini- pressed disappointment week change.” decided “the orga- sorry I can’t publicvaluable in support also running Gaspar, not receiving exto make the stusupervisor schools be of Vincent David “(They) a my rest of the with you for the nomination, in the party’s held by seat for Marcos confidence no longer Whiddon choice, year. currently several Dave but but it’s It’s not do — we’re is seeking called of San “shameful.” know Roberts, have it goes.” key endorsements touted she the way until there’s going what in me that the move Romero, I’m doing,” In the Abed, re-election. who out has received “This fight with. nothingto fight I the campaign. througha polarizingwho whose genuinely is a teacher were said ute speech roughly has recorded 4-min- for your I plan to left to wrote. remarks emotional to students, “While his two cares,” on Facebook. figure been pointed that senior be and terms “Both during Whiddon to fight Romero Escondido, Romero year.” back Mr. an like what as mayor not to I’m disapRomero of my sons “They posted ty endorsement, the also urged vowed students get the coveted joyed like the I do. secured don’t in proud “I’m administration. and greatly had to new parhis class.” party ment the is what way I do They don’t ing,” said not disappear- but social be kind to his to have I’m very enA endorse- of Mayor their happens. it. So, this not going Romero, the support to give studies than by receiving mine former student, two Velare I’m really something away. 55. “I’m pal Charles “hell” to teacher Romero more the four Faulconer committee’s thirds Republican and Councilmembers, This Schindler.Princi- teacher.” was of Vista, Jas- threshold of that’s I Following is said votes, the tors “an amazing what can fight, City candidate required we’re Bates and nouncement the the Senature, going and Anderson, an- get “I was lucky endorsementto receivefor a and Assemblyman a petitionof his departo on him myself,” enough Chavez,” PetitionSite.com, party was created “He the “I’ve Rocky to member.over a fellow truly Gaspar she wrote. cares been “Endorsing urging tive Republican for what a very said. publican he effeca one TURN over another quires Re- ingDemocratic mayor TO TEACHER city by in on balanced — anda 2/3 vote ON A15 refocusrarely threshold economic GOP budgets, Chairmanhappens,” and quality development, Tony continue to of life and Board will do so of Supervisors.” on the

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Online registration is now open for Rancho Santa Fe Attack’s Summer Recreational Soccer Camps and our Fall Recreational program. More information on these and all of Attack’s programs can be found on the League website at www.rsfsoccer.com. This summer the camps will be held in Rancho Santa Fe at the RSF Sports Field. These soccer camps are designed for all players who want to have FUN while working on their technical ability and improving their skills. The camp is open to all ages and will be conducted by Attack Director of Coaching Malcolm Tovey and his professional staff. Every player will receive a customized ball and t-shirt for attending. Walk-ins are accepted at all camps.

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APRIL 28, 2017

students playing full songs in no time! Each camp session culminates in a public performance and the recording of a CD. The B2R Glee camp emphasizes reading music, intonation, rhythm, and technique. We explore fun vocal exercises, singing in harmony, and cool choreography while performing popular songs. Rock City World Tour camp is for budding young musicians (4 - 7 years old) to develop the skills needed to read music, play simple rhythms and develop fine motor control – skills that

are essential for future success playing an instrument. In Intro To DJing camp, get hands-on experience while learning the fundamentals of mixing songs, scratching sounds, and DJ music theory. Using recording technology such as Pro Tools, students in the Recording Arts camp gain hands-on experience manipulating sound in a professional environment. They’ll create original music and record bands in B2R’s professional recording studios. 10% off with promo code 10OFFCAMP!

Our first camp will run the week of June 19-23, while our other 2 camps will be held the weeks of August 7-11 and August 2125. All three camps will be held at the Rancho Santa Fe Sports Field. All our camps start at 9:30 a.m. and run until noon. For those that are interested in signing up your child for our 2017 Fall Recreational Program, registration is OPEN and can also be completed online or the forms can be downloaded from the website. Walk-In Registration will be held on Saturday, May 6th at R. Roger Rowe Elementary School from 9:00 a.m. to noon. All forms must be completed and new players must include a copy of their birth certificate or passport. Coach and Team requests will be

accepted on a first come basis as space is available. You may bring your signed forms to the Walk-In Registration or mail them to the Attack office. Attack also has a nationally recognized competitive program that is always looking for players from 7-18 years old. Our teams compete in the top leagues and play in some of the top tournaments around the country, as well as internationally. Contact our Director of Coaching Malcolm Tovey if you are interested in learning more about this program. Sign up now to ensure that your child has a spot in our camps and this fall in our Rec program. Questions about the camps or our Fall program can be directed to the League office

Summer Fun & Learning

HODGEE

CONTINUED FROM B4

self. In years past, when the lake contained more water, the outline of Lake Hodges resembled a water-dwelling dinosaur, possibly a pilosaurus. Hodgee, and its Scottish counterpart Nessie, aren’t alone. Other lakes around the world have their own local legends, of perpetually shy dinosaurs that live beneath placid lake waters. “Champ,” for instance, is the mysterious creature rumored to make its home beneath the surface of Lake Champlain, which borders New York, Vermont and Canada. These stories tend to be embraced by the commu-

nities found on the other side of the beach, as evidenced by a local minor league baseball team called the “Vermont Lake Monsters.” Del Dios is a quiet little neighborhood in the southwestern corner of Escondido, nestled in between the 5 and 15 corridors. It’s a small community that behaves like a small community, which is exactly the way the residents like it. “I love that our community truly is one,” Richetts said. “We know and help each other out, we support each other in hard times — i.e. the 2007 fire — we tell each other off at times. We live and let live.” Lake Hodges is the main The Hodgee statue stands 20-feet tall near the shores of Lake Hodges. attraction, but there are plen- Photo by Adam Sullivan

ty of reasons to seek out this community. There are miles of hiking trails. There’s the Rattlesnake Viewing Platform, overlooking the Lake Hodges Dam, and of course, there’s Hernandez Hideaway — the place to eat when you visit. The creature, still ensconced in 2x4 scaffolding, stands vigilant at the intersection of Date and Lake streets, its kindly face welcoming visitors to Del Dios Community Park, and the lakeside hamlet itself. The statue, like the story itself, is just one more reason to visit this quaint little pocket of San Diego County. The existence of an elusive creature below the lake’s

surface is a fun story, and just like Bigfoot, Champ and Nessie, belief is a matter of faith, and responses vary from person to person. Richetts, for one, believes. “Of course I believe in Hodgee,” she said. “Since the very first time I set eyes on her!” But with this new statue, there’s now a public face to Hodgee, above the water and out on the open, for everyone to enjoy. So: Could there be a Lake Hodges monster, gliding along just under the surface, just out of sight? Barring any documented physical evidence (Hodgee poking his head out for a photo, for example), it’s ultimately a matter of faith — she’s real, if you want her to be.

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Actual Bodisculpt patient. Courtesy photo

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Summer baseball or softball camp for boys and girls ages 4-12 is the greatest experience any young player could ever wish for. When attending Allstar Baseball & Softball Academy and Little Rookies TBall, Pitching Machine and Softball Summer Camp the kids have a total blast while enhancing all their skills at hitting, fielding, throwing, base running, catching, pitching, live games and so much more! Now in it's 23rd great year in San Diego County, Coach Kurtis Swanberg and his very professional staff instruct the players each day to become

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the complete player improving their game in every way. His camps are considered one of the finest offered anywhere and the players come back over and over to his program. Pizza days, ice cream, baseball cards, trophies for all players

plus this Summers Special Guest Star at every camp is former San Diego Padre and Cy Young Award winner, Randy Jones. Randy will visit the players at each camp, and as a special gift sign them a personally autographed baseball to take home with them. Full day, half day or single day is offered to support all your summer activities. Don't miss out on this amazing camp experience. Classes fill fast so reserve your spot soon. Register at allstarbaseball.com, littlerookiestballschool. com, and littlerookiespitchi ng m ac h i ne s c ho ol .com . Hope to see you at camp!

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Maximizing your Social Security benefits The Social Security Act of 1935 ensured that hard working Americans would have income to support them during retirement. Over time, Social Security may have reduced worries about retirement to the point that many people don’t give their Social Security a second thought. With a little planning, you can receive more in Social Security benefits than expected as well as learn how to leverage other sources of income for retirement. Social Security is not straight forward for most people. In fact, there are strategies you can employ to maximize the benefits you are eligible to receive – particularly among married, divorced and widowed individuals. Please join us for a Private

Social Security Workshop at the Crossings Golf Course, where you will be provided with critical informationtohelpyoumaximize your Social Security benefits. Important Social Security facts to be covered in the workshop include; What is the current status of Social Security? When is the optimal time for you to start collecting Social Security? How can you maximize benefits for yourself and your spouse? What are delayed retirement credits? How can you coordinate Social Security benefits with other retirement assets to maximize your retirement income? This FREE informative workshop will be held at The Crossings At Carlsbad at 5800 The Crossings Dr., Carlsbad, CA 92008. Join us for a FREE

CONTINENTAL BREAKFAST, Saturday, March 14, 2015 at 10:30am. Reservations are required, so please call today. We are expecting a capacity audience and seating is limited, please guarantee your attendance by calling Serena at 760-642-2678. A special thank you to those who attend, all guests will receive a FREE Social Security Guide! We are providing this valuable information pertaining to your Social Security benefits at no cost. Please understand, we are not affiliated with the Social Security Administration and we do not provide any legal or tax advice, nor promote, market or recommend any tax plan or arrangement.

Local charter school is currently enrolling, now with two locations SAN MARCOS — Taylion San Diego Academy is now enrolling with two locations to serve North County. Taylion offers programs in home school, independent study and a virtual program, and has open enrollment throughout the year. With locations in San Marcos and Vista, the charter school has a program to meet the needs of students in need of a more personalized education. The charter school opened in 2013, and has since grown to be a partner in the North County community. During its first year of existence, the school was granted accreditation by the Western Association of Schools (WASC), and has now expanded into Vista. The school even has an Associated Student Body (A.S.B.), which plans field trips and fundraisers throughout the year. Taylion’s programs is an option for students K-12, who find that a traditional school setting just isn’t a fit for them, academically or otherwise (bullies, etc.). A large number of their student population are high school students. “Kids that come to us, are for whatever reason, not thriving in a traditional public school setting,” said Taylion San

I think, first of all, parents consider what their kid’s needs are. ”

access to new educational resources, and unparalleled flexibility in utilizing various instructional delivery methods based on the particular student’s learning style. When asked what parents should look for in a choice for education, Smith said, “I think, first of all, parents consider what their kid’s needs are. What is it that they think can help their kid to be successful, and then go look at what the options are, and that’s what is wonderful about charter schools. At Taylion San Diego Academy, we are able to customize their learning program. We offer independent study, online classes, homeschooling and a blended model. We are able to take each student, assess where they are at, determine what would best help them and design a program for them individually.” The San Marcos campus is located at 100 N. Rancho Santa Fe Rd. #110, San Marcos, CA 92069, while the Vista site is located at 1661B South Melrose Drive, Vista, CA 92081. For more information regarding enrollment and upcoming parent information sessions, call (855) 77-LEARN or (760) 2955564, or visit taylionsandiego.com.

Educational Opportunities Shannon Smith Director of Business Development

Diego Academy’s Director of Business Development, Shannon Smith. “It can be for a variety of reasons: academics, socially, and they come to us where they find a place where they can academically and socially thrive.” Taylion offers three separate learning environments for students: online education programs, a homeschool program, and an independent study program. Programs are often blended to meet the needs of students. Some additional learning opportunities include small group instruction and online learning programs. School officials say the program offers individualized learning, a safe environment with less distraction, higher parent involvement, credit recovery, credit acceleration, greater

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