Naturally Alex

Naturally Alex

Alex and his team are your local trusted real estate agents with a passion for excellence and a commitment to exceptional customer service. With several awards including the Oxenford Agent Of The Year for 2024 and Maudsland Agent Of The Year for 2025, Alex brings a wealth of expertise and success to every transaction. Boasting over 135 glowing 5-star reviews, Alex’s dedication to his clients is unmatched. With him, no job is too big or too small – each transaction is approached with the same level of care and attention to detail.

Alex understands that buying or selling a home is not just a transaction; it’s a significant life event, and he prioritizes his clients’ needs above all else.

Known for his bubbly personality and no BS approach, Alex establishes genuine connections with his clients, earning their trust and confidence from the very first meeting. His track record for achieving among the highest sale prices speaks volumes about his professionalism and dedication to delivering outstanding results.

Whether you’re a first-time homebuyer, a seasoned investor, or looking to sell your property, Alex is the agent you can rely on to navigate the process with ease and expertise. With Alex by your side, you can rest assured that your real estate journey will be seamless, successful, and stress-free.

Alex Surti 0431 329 875

alex.surti@coastal.com.au

Juliano Cangelosi Sales Associate to Alex Surti

Cody Blucher Sales Associate to Alex Surti

Paddy Place, Oxenford $878,500

Method of selling.

Our goal is to obtain the best result for our clients. Our team of leading agents understand the nuances that exist within different markets and will use this knowledge to give you the right advice when selling your home.

Auction

We have the advantage of award winning in-house auctioneers who are connected to the outcome every step of the way. Conducting in excess of 50 auctions a month means that you are in the hands of professionals who truly understand how to harness the power of auction for a premium result. The psychology of auction as a tool for sales is powerful. Setting an auction date creates urgency amongst buyers. A well-executed Auction promotes a transparent and efficient process that results in an optimal cash unconditional contract.

For Sale

When selling a property, an asking price is usually highlighted in the marketing strategy. Buyers may offer less, so sellers often ask for a little more to leave room for negotiation. Setting the price requires research and a careful marketing strategy to attract the right buyers. A sale price that’s too low may result in a quick sale but not the best end result, while a higher price may turn off potential buyers. Striking the right balance is crucial for a successful result.

Off Market

We have an innovative off-market sales system to showcase your property and achieve a sale with confidentiality in mind. Our Coastal buyer data-base is unmatched on the Gold Coast. Our leading agents use this to effectively generate interest in your home and in-turn skilfully negotiate a discreet sale without needing to market your property ‘on the market’.

Our people are not just experts; they are committed to providing a service that guarantees the most valuable outcome for you.

With insights, strategic thinking, and reliability at the forefront, our team becomes your key to achieving the greatest success in the real estate journey. We strive to go beyond your expectations in every sale or management task. We don’t just look at numbers; the true marker of our success is how satisfied our valued clients are.

Our dedicated teams are committed to providing a world class real estate service across the board. Whether it’s residential or commercial sales, property management, or any aspect of buying, selling, or managing your home, we’re here to make the process smooth for you.

Sales Agency of the Year 2024.

The Real Estate Institute of Queensland (REIQ), the state’s peak body for the real estate industry representing the profession for over 100 years, has recognised Coastal as Queensland’s Number 1 Sales Agency with two major industry awards:

• REIQ Sales Agency of the Year – Settled Commissions

• REIQ Sales Agency of the Year – Settled Transactions

Nobody sells more Gold Coast real estate than Coastal.

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Trusted independent

Established in 2011 by Dane and Kym Atherton, who are still very hands-on with the day-to-day operation of the business, our brand is synonymous with Gold Coast real estate. We are known for our exceptional service, with the support and resources to achieve premium results. We are an independent business offering a unique personalised, client focused approach. In our network every agent has incentives to help sell property across our offices. Furthermore, we are not restricted as to where we can sell, providing far greater opportunities for buyer interaction.

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We lead the market

We have led the way in Gold Coast real estate for more than a decade, in that time we have successfully sold property in every climate, providing our agents with invaluable experience and the opportunity to hone their sales and marketing skills. Our high volume of sales and record prices have set new industry standards, and many of our competitors use Coastal results to comment on the local market. We have four strategically located, prominent offices covering every Gold Coast suburb, with more than 100 experienced, highly trained professional staff.

More sales, better auction results

We have a reputation for selling over 2,000 properties every year – on average, that’s 5 properties every day – and we conduct more inspections weekly than any other agency, meaning we are speaking to more buyers. More buyers combined with our expertise awards us an auction clearance rate well above the industry standard. Our award winning inhouse auctioneers are exclusive to Coastal which provide our vendors unmatched access to knowledge and experience.

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Marketing Excellence

We are one the rare agencies to employ an in-house marketing team focused solely on creating exceptional marketing material and maximising your property’s potential. Our branding is fresh, highly recognisable and respected, providing strength by association. We have been the recipient of more REIQ awards for marketing than any other agency in Queensland. Our high sales volume means a high volume of advertising, which keeps our brand top of mind.

Web and database presence

Our online presence consists of one of the Gold Coast’s most visited websites, engaging more than 125,000 unique browsers. In fact, we receive more than 800,000 portal views and 9,618 enquiries per month. We have an extensive database of 965,000 with past clients and current potential buyers and tenants, providing a highly cost-effective, targeted marketing tool. Our Property Alert system puts us in regular direct contact with buyers who have registered in your price range.

QLD’s most awarded team

No.1 Top Agencies by Sale Volume

No.1 Top Agencies by Sales Value

No.1 Top Agencies by for Sales Listings Volume

No.1 Top Agencies by Sales Listings Value

(Source: Corelogic, Market Scorecard, Gold Coast, Jan 01 – Dec 31 2024)

Since establishment in 2011, Coastal has strives to deliver a leading Gold Coast real estate experience.

When marketing property we strive to be bold, confident, refined, poised, professional, consistent and straightforward. With this in mind we create cost effective, high impact marketing assets that don’t just reach buyers, but speak to buyers. From copy writing to photography, stylists to designers - we have you covered.

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Appoint Agent. Sign Form 6 Listing Agreement. Prepare For The Market. Sale / Coming Soon Sign & General Tidy / Declutter (Building & Pest Inspection & Staging If Applicable). Marketing Content Creation. Photography & Floor Plan Video If Applicable. Launch Listing. Go Live Online Confirm Open Home Time. Show Time. Open Homes Private Inspections.

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Offers Processed. Negotiation /Contract. Enter Contract. Satisfy Any Conditions If Applicable.

Proceed to unconditional/ Sold Ready to move. Packing, Discharging Mortgage, Cancel Utilities Do Not Physically Disconnect Power. Sold. Settlement Day. Congratulations! Enjoy your new adventure!

1. Clean & de-clutter

Clear out all clutter by removing items you don’t regularly use, and be sure to throw away anything that’s broken or damaged. For larger or personal belongings—like bulky furniture, holiday décor, or out-of-season clothing—consider using a temporary storage facility to keep your space tidy and organised.

2. Do a thorough inspection

Inspect your walls and floors for any signs of water damage, and check all plumbing for potential leaks. Ensure your windows are properly sealed and free from broken seals that could affect insulation. Look out for any signs of insects or rodents, and if a termite inspection is due, make sure it’s completed— this demonstrates to potential buyers that you’re proactive and on top of essential home maintenance.

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Paint

Any marks on the walls that are a visual distraction, a fresh paint is Suggested. In order to make your home appeal to the largest possible audience, paint your walls in a neutral colour. Don’t forget to repair any holes or any other damage before painting and be sure to touch up ceiling trim as needed.

4. Finish projects

Now is the time to complete any home improvements or projects you have under way and make any and all necessary repairs to your home. You’ll most likely find a buyer more quickly and the sale process will be much smoother if everything that needs to be done, is taken care of before you list your property. If you have additional home improvement projects Planned, make sure they can be finished in a short amount of time.

5. Clean or replace flooring

Carpets should be shampooed and treated for stains. Tile and hardwood should be thoroughly swept and mopped to a shine any Flooring that is stained, damaged or worn beyond repair should be removed and replaced. Hardwood floors that are scratched or have lost their sheen should be refinished.

6. Freshen up fixtures & hardware

Light fixtures, bathroom mirrors, taps, shower heads and cabinet hardware can all be replaced for very little money and make a huge difference in terms of visual appeal. Make sure all lights inside and outside are working.

7. Create a welcoming entrance

Your front door is the first thing potential buyers will see when they visit your home, so remember to make it inviting. Paint the door if needed, replace any damaged hardware, keep decorations minimal and declutter the entrance area.

8. Stage or obtain free staging advice

An important part of showing your home, staging can be done yourself or by professionals. Place furniture to maximize the feelings of space and light in your home, with an eye for how rooms flow into each other. If your Décor isn’t cutting it, you can move your belongings into storage and rent furniture and artwork from a home staging service. My stylist will come to your place free of charge to provide information on how you can style your home the best utilising your current furniture.