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Marketing Submission - 3.6 Lowood Court Varsity Lakes

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Originally a country boy from Maryborough, Nic made the move to the Gold Coast in 2013 to complete a Bachelor of Business at QUT, graduating with distinction. Twelve years on, he’s still here – and he’s spent every one of them in Gold Coast real estate, building a real working knowledge of the market and the people who shape it. His approach is straightforward: take the work seriously, get the fundamentals right, and have a good time along the way. Real estate is a high-stakes business for the people involved and they deserve someone who treats it that way, but that doesn’t mean it can’t be enjoyable. His key focus is making the sales process feel seamless for clients. Sharp problem solving, straight communication, and negotiation that actually moves the needle. Outside of selling, Nic is a local property owner and investor himself, so he understands the decisions clients are weighing up because he’s sat on the same side of the table. He’ll happily admit to being a YouTube tradie when it comes to renovating his own places. He genuinely enjoys talking ideas through with clients, sharing what’s worked (and what hasn’t), and helping them sharpen their thinking on a property before they commit. A few markers along the way have suggested the approach is working – Nic has been named in Queensland’s Top 50 Under 35, recognised with a national customer satisfaction award and presented with the prestigious Don Award from Dane Atherton. Whether you’re thinking about selling, buying, or just want a straight read on the local market, get in touch for a nononsense conversation about your property.

Nic

nic.mckewin@coastal.com.au

Our team sells more properties than any other Gold Coast real estate group. Coastal is officially recognised as Queensland’s number one performing agency in terms of sales volume.

Coastal Strength

Results matter. Coastal consistently sells five properties per day. Our team is well versed in what is needed to market property optimally with precision and speed. (source ratemyagent.com.au)

Coastal leaders

The depth of the Coastal sales team is unmatched on the Gold Coast. We have more individual market leading agents than any other real estate brand. This means when you sell your property with Coastal, you are getting a local expert who understands the local market and how to achieve a premium price.

(source ratemyagent.com.au)

Coastal Awards

REIQ 2024 & 2025 Sales Agency of the Year - Settled Transactons

REIQ 2024 & 2025 Sales Agency of the Year - Settled Commissions

Professional Photography

The most critical element of property marketing is the high quality images that will set it apart from the other properties on the market. Using the Gold Coast’s most talented and creative architectural photographers and videographers, our images captivate that everso-elusive emotional appeal and create leverage for your investment in web, database, and print media, ensuring higher numbers of enquiries and buyer inspections. Coastal will liaise with your photographer and videographer to create the most enhanced options on this critical element to your success.

Copywriting

Concise and engaging copy has the potential to capture a buyer’s attention. Well written copy also provides you with the best chance at securing editorial coverage and increased visibility in print media coverage.

Floor plan

Professionally produced floorplans provide buyers with an accurate depiction of the layout of your home, including dimensions that give buyers a realistic overview of the property.

Styling

Quality visual presentation is a key element in securing the best possible outcome for your property. Styling directly impacts on a property’s portrayal both at the point of inquiry (internet & print media) and as buyers move through the open home. Properties may benefit from as little as a subtle rearrangement of furniture, decluttering or a full complement of furniture hire for new or vacant homes. Superior styling ultimately differentiates your home in a competitive marketing environment.

Coastal Magazine

When you list with Coastal your property is featured for free in our premium monthly magazine. The Coastal magazine is one of the most widely distributed independent real estate magazines, featuring over 130 pages of new listings. March 2024

Newly listed.

Local Area Direct Mail

The best PR are the neighbours who live around your home. They tend to sell the area to people they know and are often responsible to push buyers (especially when they know them) to higher prices during the campaign. After all, it’s in their best interests for you to sell the home for a great price. Our local promotional campaign includes open home invitations and auction reminders sent out to the surrounding areas.

Open home Brochures

Given to every buyer that comes through your home, your brochures are designed to not only give all the information on your home to the buyer but keep it top of mind. We offer a selection of professional quality brochure layouts to send the right message when placed directly into the hand of buyers.

X Name Street Suburb

Auction 28th August 10:00am

Agent Verylongname 0412 345 678

Agent Verylongname 0412 345 678 coastal.com.au

Signboards

A beacon for buyers. Your choice of prominent, full colour professional photo signboards which are a key component of your marketing campaign and one of the most cost effective ways of promoting your property, 24/7.

Auction 28th August 10:00am

Agent Verylongname 0412 345 678

Agent Verylongname 0412 345 678 coastal.com.au

On average, over 260,000 people per month view our properties online, more than any other agency.

At Coastal we create technology that our clients and buyers use that is seamless and engaging and facilitate their real estate needs. We invest heavily in this area offering a unique connection between our website and client/buyer database. Our commitment to innovation in this area adds significant value to the personalised service we guarantee our clients.

Social Advertising

There are over 20 million active Facebook profiles in Australia, who spend more than two hours per day on the platform. Social media advertising is a powerful medium alongside a traditional campaign on the major property portals. Our highly sophisticated audience targeting allows us to successfully match potential buyers to your property.

E-Magazine

Our weekly electronic E-magazine is distributed to our comprehensive database of clients showcasing current Coastal listings and making sure your property hits the inbox of buyers for the duration of the marketing campaign. We have a dynamic subscriber database that receives e-alerts for properties that match their buying criteria. This is a personalised service and it completes our full-service approach to marketing.

Open Home

Each week our people meet literally dozens of buyers at our open for inspections and do in excess of 2,500 buyer appointments each quarter and these buyers might just be the perfect match for your property

Phone

We don’t just rely on electronic communication. We know the buyers personally and we actively maintain contact with them so that when your property comes to the market we get the best buyers through the doors.

coastal.com.au

Coastal.com.au facilitates connectivity with their extensive database, which is consistently built through interactions with buyers at open houses, general inquiries, and engagements with offices and sales agents.

realestate.com.au

The largest Australia wide property portal. Whenever we load your property to realestate. com.au it enjoys a premium status in this dominant portal making sure you are at the forefront of search results.

Premiere Listing

- Premiere listings are located at the top of the default search.

- Premiere listings have 4.5x more enquiries and 3.8x more views than Standard listings.

- Over 12,000,000 national unique monthly visits and over 1,696,000 monthly visits in QLD

domain.com.au

A dominant Gold Coast portal with connection throughout Australia. Whenever we load your property to domain.com.au it enjoys a premium status maximising exposure in this important portal and particular in the critical early stages of the campaign.

Platinum Listing

- 6.7 m national monthly digital audience.

- 1.2 m QLD monthly digital audience

- 10 X more leads, 15 X more views and 59 Fewer days on Market than a standard Listing in gold coast Region search

Extend beyond borders

With over 965,000 contacts in our database, we match properties with buyers in seconds.

Database Push

The Coastal database harnesses decades of contact data through a comprehensive multi-office web based system, ensuring buyers are constantly updated as soon as new properties come to the market. Database buyers receive a weekly email alert of properties

within their specific price range. Our sophisticated nurturing process invests time in engaging serious and valuable prospects, ensuring quality connections and personalised matches. Our database has yielded numerous transactions with a multitude of local

international buyers looking to invest in the Gold Coast market. Our understanding of cultural nuances and negotiating customs opens the door to a huge pool of prospective international buyers and delivers you a unique advantage when selling your home.

Up close and personal, in the words of our clients.

“I chose Nic as my agent as he presented as professional, personable and had a self-belief in what he could achieve. As it was an auction process, I had faith that he knew the local market well. Throughout he kept me informed, answered my questions and was proactive in engaging a significant number of interested buyers. As a result, he was able to achieve a sale price above reserve. Nic proved himself to be hardworking and ethical at all times and I have no hesitation in recommending him.”

Christine - Vendor

“We recently sold our property with Nic and the experience was fantastic! From the very beginning Nic showed a genuine care and desire to make the whole process as easy and enjoyable as possible while achieving the result we wanted. His communication was great and he went above and beyond to be available to assist us whenever we needed. If you want a dedicated, genuine and lovely agent to assist you with selling your property, Nic is 100% the agent you are looking for.”

“Nic’s market knowledge was exceptional and his appraisal of what we could reasonably expect for our property was realistic. After only being advertised for a week, we received an offer far higher than what we expected. Nic’s communication from the initial contact to the end was impeccable. Kara helped guide the process and was equally professional.”

Rob - Vendor

“My wife and I were extremely impressed with Nic’s professionalism and dedication in getting the best price for our property. Nic kept in touch and was always just a phone call away. He was an absolute gentleman and we would highly recommend Nic if you are considering selling or buying a property. Good work Nic we wish you all the best in the future.”

Paul & Sonya - Vendor

“We are thrilled to share our positive experience with Nic during our recent apartment purchase. From the very beginning, Nic demonstrated exceptional professionalism and dedication. He took the time to understand our needs and preferences, guiding us through every step of the process with patience and expertise. Nic’s knowledge of the market was invaluable, and his ability to provide insightful recommendations made the entire experience seamless and enjoyable.”

Andre - Buyer

“Nic was very helpful throughout the process. His knowledge of the market gave us a lot of confidence in his advice. He was always honest with us and made us feel comfortable with our decisions. All around, could not be happier with the sale. We would strongly recommend Nic to any seller.”

Karen & Geoff - Vendor

“Nic assisted us in viewing multiple properties, informing us of suitable products ahead of market. He made great effort to learn what we wanted and didn’t fail to deliver. Nic and Kara have been a fantastic team, supporting us at each step of the tedious purchase process, thankfully settling the stress that comes with purchasing a first home. Nic is a knowledgeable, honest and empathetic Sales person who we would rely on for future real estate needs.”

Samantha & Owen - Buyer

“Working with Nic was easy and stress free. We were buying an investment unit from interstate and all of his information was spot on. All communication was clear and he was always available to answer any questions, and was super helpful - even helping to get the last few items out of the property before the tenants moved in as we were interstate. Very professional and friendly approach, and we wopuld highly recommend him to anyone looking to buy or sell.”

Jennifer - Buyer

“Nic was very knowledgeable and friendly right from the start. Always conducting himself in a professional manner . Nic sold our unit for the full price after only being on the market for 2 days ! That’s exceptional !! Nic made the process seamless and nothing was too much trouble for him. I couldn’t recommend him more highly!”

Alison - Vendor

40/42 Murev Way, Carrara
5/46 Oceanic Drive, Mermaid Waters
car
Murev Way, Carrara
2103/65 Varsity Parade, Varsity Lakes
75/21
7/6 Lowood Court, Varsity Lakes

Recommendations

Dear Joanne & Scott,

RE: 3/6 Lowood Court Varsity Lakes

Thank you for the opportunity to discuss your property needs. The right choice in appointing an agent to market and negotiate the sale of your property is critical and I look forward to working with you both. Please find following my recommendations specifically designed for your property.

Recommendations:

Sale Price: $925,000 - $950,000

Method: Contact Agent or Offers Over

Marketing:

$3,427.00 (pay later options available)

Optional Styling Add-ons:

Suger Styling - $4,290.00 incl. GST

Salty Daze Styling - $4,200.00 incl. GST

Virtual Styling: $500 incl. GST

Our Fee: 1.95% of the actual sale price including GST

Professional fee

Our fee for the successful sale of your property is 1.95% of the sale price including GST. In return, you will not only have the services of myself but also the entire Coastal team.

Your Unique Value Proposition

Where does your property fit in the market? I think it’s a fantastic option for young professionals searching for additional size without requiring additional maintenance. They’ll love the work from home capability and the potential to grow a small family under the same roof. I would also anticipate interest from downsizers as there are very few options that provide waterfront living without having a large body corporate attached. These are so unique!

Investors will undoubtedly have interest; however, I think the buyer that will offer the highest return for you is likely to pay overs to experience the lifestyle themselves.

I recommend listing the property using either the Contact Agent method or Offers over price method.

This waywe don’t set a ceiling on the price we can generate. You only have one chance to sell the property, so it’s important we give it every opportunity to reach its highest return for you.

Contact me anytime to discuss further.

Kind Regards, Nic

Budget - 3/6 Lowood Court Varsity Lakes

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