The Official Newsletter of Coastal Angler Magazine Franchising, Inc.
Volume 28; 2017
Spring Ad Sales As March rolls into Spring, something wonderful begins 7. Have a reason they should buy. to occur in our industry. Businesses begin to start advertising a) “Shoulders of Spring” again. For many of us the months from September to February b) Place ads now to be in position for spring are awkward and unusually challenging. Sure, there are work arounds and things that can be done to offset these doldrum business. months, but the fact remains that it’s tougher to get advertisers c) Spring Special (flyer) excited during most of these slower months. 8. Consider finding someone to ride with you. It’s more All that’s behind us now. Now is the time to cover some ground. As an old advertising sage once said, “It’s plowing fun with someone else with you. time in the field of opportunity.” 9. Pack your lunch. Don’t eat fast food.
Prospecting 101
10. Do your follow up to turn your prospecting into sales.
1. Prospecting should be fun.
11. Personally deliver magazines to all your new advertisers
2. Start your day EARLY. 3. Don’t pre-judge any potential business. 4. Bring numerous copies of your distribution reports. 5. Order spec ads as soon as you leave the account. 6. Bring a spiral notebook.
a) Staple business cards on a clean page
b) Make notes on that page
when the next edition gets delivered to you. Now is the time to grow your advertiser base. Take advantage of the season and Spring Into Action! All the best,
Ben Martin; Editor In Chief
The Angler Magazine Visits The Atlanta Fly Fishing Show
Left: Bob Rice, Right: Nick Carter
In early February, The Fly Fishing Show came to Atlanta for two days and filled the 50,000-square-foot floor of the Infinite Energy Center with hundreds of vendors displaying all things fly fishing. It was a great show, with a large and engaged niche audience attending from all over the Southeast. Atlanta and Southwest Georgia Co-publisher Bob Rice and his wife Brenda had a booth for The Angler Magazine. Nick Carter was invited by the show promoter to sign copies of his book “Flyfisher’s Guide to North Carolina & Georgia.” While he wasn’t working the author table, he helped man The Angler Magazine booth, and the response from showgoers was very encouraging. Even from such a targeted audience as fly fishers, there was great recognition of our brand. Bob has done a great job cultivating content and relationships around Georgia’s fly fishing community, and it was evident. All the locals knew who we were and had good things to say. Even better, we heard a lot of “Oh, isn’t that the same magazine I pick up when I go to the coast?” Recognition of our brand was strong, and all those exhibitors noticed
Miami Boat Show The Progressive Insurance Miami International Boat Show attracted tens of thousands of boating enthusiasts and marine professionals to South Florida this past President’s Day weekend. The massive show provided the opportunity to view, shop and board nearly 1,400 new boats, yachts, sailboats, catamarans and thousands of boating accessories, all in one location. The show has traditionally been a meter reading for the marine industry. As the Miami Boat Show goes, so goes the industry for the upcoming year. The brigade from Coastal Angler Magazine was in attendance with Ben Martin, Tracy Patterson, Charlie McCullough, Ryan Drygas, Spencer Schorr, and Gene Dyer all in their white Coastal Angler Magazine fishing shirts and khaki shorts! According to Ryan Drygas, “The Miami Boat Show was a testimonial to the growth of our economy and a show of force for the boating community.” Ben Martin was in full agreement, adding, “This year’s Miami Show left no doubt that consumer confidence along with sales is up, up, up. Bigger, better and faster were the banners that companies like Suzuki, Honda and Yamaha flew!”
Atlanta Boat Show
Bob Rice, Atlanta co-publisher at the Atlanta boat show with one of our regional advertisers, Jimmy Harris from Unicoi Outfitters and Bob’s wife, Brenda.
our presence as well. More than 1,000 attendees walked the aisles with a folded copy of the latest The Angler in their hand or back pocket. Bob sold one national ad from the show. And as Nick and Bob packed up, they were excited about developing several other leads. These trade shows are perfect venues for what we do, which is hand out free magazines, expose our advertisers and mingle with potential new partners.
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Please help us in welcoming Chris Milner, our new Brevard county Florida franchisee! He will be copublishing the Brevard edition along with his partner, Tomi Graham. Chris has lived in Cocoa, Florida for 20 years. He has a wife, Becky, children Josh, Michael, Cody, and Kyle, and grandkids Michaela, Jodi, Bella, and
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Brinley. Chris is the owner of A&B Graphics Inc. in Cocoa, Florida. In his free time, he enjoys working and racing. Chris was introduced to the magazine through our previous Brevard co-publisher, Dave String. Chris looks forward to continuing the growth of the publication. Welcome to the team, Chris and Tomi!
Wilmington/Morehead, NC Charlie Lamm is the new copublisher of the Wilmington/ Morehead North Carolina market! Charlie has resided in Sims, North Carolina for the past 11 years. He has a wife, Anita, and two children, a son named Montana and a daughter named Miranda. Prior to joining Coastal Angler Magazine, Charlie worked as a Contractor.When he’s not
working, he enjoys fishing, hunting, and spending time outdoors with his family. Charlie hopes to increase the overall exposure of the magazine while building relationships with new advertisers. Welcome to the family, Charlie!
Charlie Lamm, Wilimington/Morehead Co-Publisher
Greater Miami, FL - Franchise #2! We are thrilled to report that in less than two years after launching the Fort Lauderdale edition, Gene Dyer has acquired a second Coastal Angler Magazine franchise- Greater Miami, Fl. Gene grew up in South Florida and has been fishing in this area his entire life, so Fort Lauderdale and the adjacent territory, Greater Miami, are an ideal fit. He has been married to his wonderful wife Kim, a native
Floridian & veteran kindergarten teacher, for almost 14 years. Gene has a passion for offshore fishing and takes his two sons out as often as he can to pass on the same love and respect he has for the ocean. Gene is excited about the additional revenue stream a 2nd operation will provide and he is eager to take on the challenges of a 2nd business. Go get ‘em Gene!
Gene Dyer, Miami and Fort Lauderdale Co-Publisher
2018 FRANCHISEE DEADLINES APRIL EDITION
JULY EDITION
• March 16, 2018 — (National/Regional Ads & Reports Due)*
• June 15, 2018 — (National/Regional Ads & Reports Due)*
• March 18, 2018 — (Locals Due) • Distribution Audit Report Due by the 30th of each month
• June 17, 2018 — (Locals Due)
ALL DUE BY 5:00 p.m.
ALL DUE BY 5:00 p.m.
• Distribution Audit Report Due by the 30th of each month
MAY 2017 EDITION
AUGUST 2017 EDITION
• April 13, 2018 — (National/Regional Ads & Reports Due)* • April 15, 2017 — (Locals Due)
• July 13, 2018 — (National/Regional Ads & Reports Due)* • July 15, 2018 — (Locals Due)
• Distribution Audit Report Due by the 30th of each month
• Distribution Audit Report Due by the 30th of each month
ALL DUE BY 5:00 p.m.
ALL DUE BY 5:00 p.m.
JUNE 2017 EDITION
SEPTEMBER 2017 EDITION
• May 14, 2018 — (National/Regional Ads & Reports Due)* • May 16, 2018 — (Locals Due)
• August 17, 2018 — (National/Regional Ads & Reports Due)* • August 19, 2018 — (Locals Due)
• Distribution Audit Report Due by the 30th of each month
• Distribution Audit Report Due by the 30th of each month
ALL DUE BY 5:00 p.m.
• * Shipping changes are due the same day as National ad reports
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