Appalachian Mountain Club_V4_PDG

Phinney Design Group is a multi-disciplinary architecture, interior design, and construction management firm with a focus on sustainable and environmentally sensitive, high performance buildings. The firm was established in 2003 and is located in a “green” building on the corner of Beekman Street and Grand Avenue in the historic Dublin Neighborhood of Saratoga Springs, New York. In February 2019, Phinney Design Group opened a new satellite office in downtown Troy, New York; and in December 2023 in Lake Placid, New York to further expand the firm’s geographic reach.

Diverse design experiences categorize Phinney Design Group’s portfolio, including architecture, master planning, interior design, historic preservation, adaptive reuse, land use analysis, and urban planning. The firm has completed projects throughout the United States from southern New England to the Canadian border designing and coordinating through construction the completion of environmentally friendly and sustainable resorts, hotels, spas, commercial, retail and residential projects.

Designs which properly balance aesthetics, budget, and schedule have become a trademark for Phinney Design Group’s involvement, while paying special attention to the unique opportunities and constraints that each project presents. A specific design vernacular is not present within the Firm, as we believe in a collaborative approach, with the best ideas rising to the surface to deliver architecture that responds properly to its environment, sense of place, experience of the user, and financial goals of the client.

We pride ourselves on providing consistent representation through all phases of the project, from conceptual design to final occupancy. Phinney Design Group believes that the best form of advertising is completing buildings that meet our client’s requirements, while enhancing the context and community in which they are located.

office locations

saratoga springs | new york troy | new york lake placid | new york new york city | new york

scope of services

architecture | interior design | construction management

markets

commercial | hospitality | retail | residential | education

OUR PROCESS

Phinney Design Group’s approach is based on “place making,” or discovery of what is special about an existing place, and sensitivity to not harm the physical and physiological significance when expanding or modernizing. Three essential principles are required: Projects need to reflect the unique circumstances and requirements of the location, being sensitive to the opportunities and constraints that exist there; we must clearly understand the client’s goals, communicating effectively from the first conversation throughout the entire design and construction process; and we must assist our clients in realizing potential that they themselves could not have known is possible. A singular, distinct style does not exist at Phinney Design Group because there is not a single formula to solve our clients’ needs; we are always responding to these core principals of place making.

Our design process starts with carefully listening to our clients, clearly understanding what their goals for the project are and what the location is telling us, putting our egos aside. A foundation of the firm is to constantly prioritize and balance Aesthetics, Schedule, and Budget. Beauty is not the only indicator of our projects’ success; they also must be on budget, on time, and exceeding the clients’ needs in order for us to consider our job successful.

OUR DISCIPLINES

Architecture

From inception to completion, Phinney Design Group pursues excellence in architectural design. Our passionate and professional practice advances our client’s projects through a collaborative environment, where our unique perspectives and experiences are combined and then expressed through a thoughtful combination of execution, important details, materials, methods, experience and design.

Interior Design

Interiors of buildings can be the most intimate experience of a project. At Phinney Design Group, we pay close attention to how it’s utilized and experienced. For some projects, interiors are the main and only event, while for others represent a portion of the overall effort. Utilizing our best design acumen, interiors are always considered when designing master plans and architecture programs.

Construction Management

Phinney Design Group ensures the highest levels of design and execution for residential and commercial projects by employing the process of Construction Management, which includes all aspects of the design, permitting, specification, and construction. By including our team of design professionals, the standard of design you set is carried through and overseen, resulting in superior final result.

Throughout my relationship with Phinney Design Group during collaboration on several major projects at Mohonk, PDG has always taken the time to understand our facility, both from the guest’s perspective and from an engineering standpoint; always looking for new ways of making our resort more efficient. PDG truly understands the ‘back of house’ system that it takes to make a resort of this size function properly.

-Brad

Dow, Director of Properties, Mohonk Mountain House

PROJECT APPROACH & WORKPLAN

AMC stands at a pivotal moment. As the organization approaches its 150th anniversary and advances the All Out Action Plan, Pinkham Notch and Highland Center must evolve from facilities people pass through into mission-forward gateways that convert visitors into lifelong members and advocates. Our approach is bold, focused, and grounded in implementation: align around mission, clarify priorities, design for impact, and deliver a phased roadmap that AMC can fund and build.

Establishing Priorities Across Teams and Needs

Both campuses sit at the intersection of hospitality, conservation, programming, retail, membership, and operations. To move decisively, we begin with alignment. Through structured workshops with the Core Project Team and stakeholder groups, we will define what “mission-forward” means spatially, identify operational friction points, clarify revenue drivers, and align on measurable outcomes for success.

We translate this input into a clear prioritization framework, evaluating each potential intervention against four criteria:

• Mission Impact – Does it make AMC’s conservation role visible and compelling?

• Visitor Experience Impact – Does it improve arrival, clarity, comfort, and connection?

• Revenue + Membership Impact – Does it strengthen lodging performance, retail, programming participation, or conversion?

• Operational Feasibility – Is it realistic within staffing, phasing, and budget constraints?

This framework enables transparent decision-making, prioritizing high-impact 80/20 moves, and produces a phased implementation plan aligned with AMC’s capital caps and fundraising strategy. The result is not a wish list, it is a disciplined roadmap.

Defining What Is Consistent and What Is Distinct

Pinkham and Highland must feel unmistakably AMC yet respond to fundamentally different conditions.

We will establish a shared AMC Experience Framework that applies to both campuses:

• Immediate mission legibility at arrival

• Visible and integrated naturalist programming

• Prominent, welcoming gear libraries

• Clear wayfinding and interpretive storytelling

• Hospitality that is warm, contemporary, and conservation-forward

• Strong indoor–outdoor connections

This shared backbone ensures brand clarity and cohesion.

From there, we lean into what makes each campus powerful.

Pinkham Notch is high-volume, trailhead-driven, and operationally complex. The master plan will focus on arrival clarity, visitor center rethinking, Joe Dodge Lodge reconfiguration, upgraded hiker amenities, and rationalized back-ofhouse systems, transforming a utilitarian gateway into a compelling AMC hub.

Highland Center is an under-activated destination campus. The focus is activation over expansion: first-floor redesign, enhanced hospitality experience, landscape engagement, strengthened retail and gear visibility, and repositioning of community anchors such as the archives and event spaces to increase occupancy and draw. Consistency builds identity. Variation builds performance.

• Strengthening the relationship between the Crawford Depot/train station and the Highland Center campus through coordinated programming, wayfinding, and landscape strategies that draw visitors from the station into AMC’s campus experience

Evaluating Effectiveness: Designing for Program Impact

Facilities must amplify AMC’s programs, not simply contain them. We evaluate effectiveness through three lenses:

Spatial Performance

We analyze visitor flow from parking to departure, adjacencies between gear, retail, naturalists, and trails, and the balance between public and staff zones. Experience mapping and program diagrams test how clearly the campus supports engagement.

Program Enablement

We ask: Are programs visible? Are naturalist talks supported acoustically and spatially? Are school groups and youth programs easy to host? Does the gear library feel aspirational and accessible? Each space is evaluated against AMC’s four priorities: Experiences, Programming, Community, and Access.

Organizational Health

Because these plans must support long-term sustainability, we measure recommendations against indicators such as occupancy potential, dwell time, membership conversion opportunities, retail performance, donor storytelling value, and Net Zero progress.

Workplan Overview (April 1 – July 1)

Our compressed schedule is structured for momentum and clarity:

1. Alignment + Immersion (Weeks 1–2)

Stakeholder interviews, site immersion, operational review, goal-setting.

2. Vision + Experience Framework (Weeks 2–4)

Define AMC-wide experiential backbone and campus-specific positioning.

3. Concept + Phasing Development (Weeks 4–8)

Campus master strategies, building interventions, preliminary phasing and cost alignment.

4. Testing + Refinement (Weeks 8–10)

Feasibility review, budget calibration, stakeholder validation.

5. Final Deliverables (Weeks 10–12)

Master site plans, implementation roadmap, cost opinion, and donor-ready visuals.

PROJECT UNDERSTANDING

Overview

The Appalachian Mountain Club (AMC) is seeking a planning and visioning partner to develop two parallel campus master plans for its flagship White Mountain properties: Pinkham Notch Visitor Center and Highland Center at Crawford Notch.

These plans must translate AMC’s mission, to foster the protection, enjoyment, and understanding of the outdoors, into spatial, experiential, and operational strategies that strengthen brand clarity, deepen visitor engagement, and support long-term organizational growth as AMC approaches its 150th anniversary.

The master plans are not intended to produce construction documents, but rather to establish a clear, compelling, and fundable roadmap for phased investment. Each campus plan must balance hospitality, education, conservation, and revenue generation while remaining grounded in AMC’s values, operational realities, and Net Zero goals.

AMC Strategic Context

Across both sites, AMC leadership emphasized that these properties function as primary gateways to the organization—yet currently fall short of clearly communicating AMC’s role as a conservation nonprofit or converting high visitation into long-term membership and advocacy.

Key strategic drivers informing the project include:

• Alignment with AMC’s All Out Action Plan (2025–2030) and the Next Adventure Campaign

• Growth from ~90,000 members toward a goal of 150,000 by 2030

• Mission-forward storytelling embedded in architecture, interiors, landscapes, and arrival sequences

• Revenue-aware design decisions that support lodging, retail, food service, and donor engagement

• Incremental, cost-conscious improvements rather than wholesale reinvention (an “80/20” approach)

The campuses must feel welcoming, contemporary, and authentic— preserving AMC’s legacy while refreshing the overall vibe to appeal to younger audiences, families, and first-time visitors.

Shared Planning Priorities Across Both Campuses

While each site has distinct challenges, AMC’s expectations are consistent across both master plans:

• Mission Visibility: AMC’s conservation story should be immediately legible upon arrival and reinforced throughout the visitor journey.

• Experience Design: Visitor flow, wayfinding, interpretive moments, and staff touchpoints should encourage guests to stay longer, engage more deeply, and return time and time again.

• Programming Integration: Naturalist programs, school groups, and informal learning should be spatially supported and visible.

• Community Building: Spaces should invite gathering, reflection, and participation—converting visitors into members and advocates.

• Access & Inclusion: Gear libraries, retail essentials, and accessibility improvements should lower barriers to outdoor participation.

• Operational Clarity: Back-of-house functions must be rationalized to better support staff, volunteers, and year-round operations.

• Phasing & Feasibility: Recommendations must align with defined construction budgets and support fundraising narratives.

Definition of Success

A successful project outcome will provide AMC with:

• Two cohesive, campus-specific master plans united by a shared experiential framework

• Clear design principles that express AMC’s mission through space, materiality, and movement

• Prioritized, phased recommendations aligned with budget realities

• Donor- and board-ready visuals that communicate impact without overpolish

• A roadmap that strengthens AMC’s brand, supports operations, and sets the stage for the next 150 years

Ultimately, these master plans must help AMC turn extraordinary places into powerful platforms for conservation, connection, and community.

PINKHAM NOTCH VISITOR CENTER – PROJECT UNDERSTANDING

Role & Context

Pinkham Notch is AMC’s busiest site, welcoming nearly 200,000 visitors annually and serving as a major trailhead for Mount Washington and the Appalachian Trail. Despite this visibility, most visitors have little awareness of AMC’s mission or offerings beyond basic trail services.

Primary Challenges

• Facilities largely unchanged since the 1970s

• Confusing arrival and entry sequence, particularly from parking

• Outdated basement-level hiker experience

• Limited private lodging options and family-friendly rooms

• Inconsistent accessibility

• Electrical infrastructure at capacity

• High operational complexity with overlapping visitor, staff, research, and logistics needs

Planning Focus

The Pinkham master plan must carefully balance high-volume public use with staff housing, education, research, and logistics.

Key areas of focus include:

• Reimagining the Visitor Center as a mission-forward, intuitive, and welcoming hub

• Reconfiguring Joe Dodge Lodge to better support guest comfort, education, and revenue

• Making gear libraries (visitor and youth-focused) highly visible and inviting

• Improving hiker-specific amenities such as pack-out zones, showers, and basement spaces

• Clarifying staff and service areas, including dining, housing, and operations

• Exploring energy upgrades and renewable strategies within site constraints

• The outcome should transform Pinkham from a utilitarian trailhead into an engaging AMC gateway that supports both first-time visitors and committed hikers.

HIGHLAND CENTER AT CRAWFORD NOTCH – PROJECT UNDERSTANDING

Role & Context

The Highland Center occupies a spectacular setting within the White Mountain National Forest but currently underperforms as a destination, with average occupancy around 45%. The campus includes multiple historic structures and expansive outdoor spaces that are not fully leveraged.

Primary Challenges

• Weak sense of arrival and visibility from the road and Depot

• Underutilized lobby and community spaces

• Retail and gear library lack prominence

• Hospitality experience feels subdued rather than welcoming

• Limited activation of fields, playscape, and landscape assets

Planning Focus

The Highland Center master plan is fundamentally about activation rather than expansion.

Key priorities include:

• Redesigning the first floor of the Highland Center to improve flow, hospitality, and storytelling

• Refreshing guest rooms cosmetically without altering layouts

• Increasing visibility and accessibility of the Gear Library and retail operation.

• Preserving and celebrating the library and archives as community anchors

• Enhancing Thayer Hall and Shapley Building for events, archives visibility, and potential new uses

• Strengthening indoor-outdoor connections and programming across the campus landscape

• Advancing Net Zero and envelope improvements

The goal is to transform the campus into a lively, mission-rich destination that attracts day visitors, converts them to overnight guests, and supports conferences, weddings, and community gatherings.

We make it easy to be green…

Through the use of LEED and NYSERDA programs our design team and consultants are leaders in assessing the potential of your project to benefit from green building design and technology. Through detailed payback analysis and life-cycle costing of building products and mechanical equipment, we can evaluate and inform owners of opportunities available to them. Keeping owners aware of emerging technology and how it may benefit both operation and maintenance costs and improve the health and attitude of the inhabitants is something we pride ourselves on.

Knowing each project is unique in program, site selection and budget, we have the ability to recommend green building features that will be cost-effective to owners. Some projects may utilize only the minimum “common sense” approach, while others may choose to pursue green building technology to the greatest extent practicable. In either case, we can work with owners to supply them with the necessary information to make an educated decision when investing in sustainable building practices on any level.

We provide a “whole building approach” forming a team relationship with the owner, builder, engineer, and architect from early conceptual phases through completion, to assess where sustainable opportunities within design, construction, and occupancy can be realized.

Michael R. Phinney was responsible for putting into practice the principles of green building design in the New York State Department of Environmental Conservation Headquarters in Albany*, which was granted national Green Building Certification from the USGBC. The building is the first in the State of New York to gain such recognition, earning a “Silver” rating under the LEED’s version 2.0 Green Building Rating System. Recently, the firm was responsible for the first Certified Green Building in the Adirondack Park under LEED’s version 2.2, the National History Museum “Wild Center” in Tupper Lake, New York and for design of the first USGBC Certified LEED Platinum home in Saratoga Springs, New York.

Detailed analysis and LEED’s certification can require a considerable effort by the design team and the owner. If desired, our team can evaluate the potential of each project and the effort that will be required to meet sustainability goals and certification requirements.

LEADERSHIP IN ENERGY AND ENVIROMENTAL DESIGN (LEED)

ACCREDITED PROFESSIONALS

GREEN ASSOCIATES

Phinney Design Group is:

LEADERSHIP IN ENERGY AND ENVIROMENTAL DESIGN (LEED)

• Architecture, Interior Design, Land Planning and Green Building Consulting, with a focus on sustainable and environmentally sensitive construction methods

• Diverse design experience, over 200 projects completed

• 4 LEED accredited professionals on staff.

Michael Phinney, RA AIA LEED AP

Patrick Piper, RA LEED AP

Stephen Russell, LEED AP

Theresa Loeber, LEED AP

• 4 LEED Green Associates on staff

Brennan Drake, RA AIA NCARB LEED Green Associate

Tara Borodin-Galarza, RA AIA LEED Green Associate

Emily MacDougall, LEED Green Associate

Alyssa Sgambati, LEED Green Associate

• 5 LEED certified projects:

1. First LEED certified project in New York State – The Department of Environmental Conservation (DEC) Building Albany, NY*

2. First LEED certified project in the Adirondack Park – Bio Building at The Natural History Museum of the Adirondacks (The Wild Center) Tupper Lake, NY

3. First certified LEED Platinum home Saratoga Springs, NY

4. Confidential Certified LEED Silver building Malta, NY

5. Phinney Residence, certified LEED Gold home Hague, NY

*While under employment at Woodward Connor

Phinney Design Group’s Green Building Philosophy:

• We assists owners in making educated decisions about sustainable design measures within budget constraints.

• We develop integrated sustainable measures into all projects.

• We coordinate LEED process with United States Green Building Council, as necessary.

Green Buildings are “common sense” buildings.

The building industry currently consumes over 50 percent of the world’s natural resources and produces over 40 percent of the solid waste stream. How building projects are designed, constructed, and operated in today’s environmentally conscientious world, with its limited resources, is becoming more and more important. The maturing field of “green building” technologies and sustainable design is based upon the need to reduce human impacts on the environment.

“Green building” initiatives create the following positive impacts on the environment:

• Changes to the local natural environment are minimized.

• Materials installed have less of an impact on the environment.

• Less reliance on fossil fuels.

• Energy and water resources are more efficiently consumed.

• Healthier and ergonomic indoor environments are created.

• Less waste is generated and more materials are recycled.

• Environmentally friendly procedures in the operations and maintenance of buildings are established.

“Green buildings” can:

• Reduce energy costs.

• Improve the health and attitude of the building occupants.

• Reduce consumption of resources.

• Reduce maintenance and operation costs.

• Increase flexibility and functionality of space.

• Increase productivity and efficiency of the occupants.

Phinney Design Group regularly guides owners through the analysis and funding programs administered by the New York State Energy Research and Development Authority (NYSERDA). NYSERDA has instituted green building programs which have available funding resources that provide rebates and credits to reward building owners who incorporate green building features in their facilities.

HOSPITALITY

Phinney Design Group has specialized in the hospitality industry since the firm’s founding. We understand hospitality businesses not only as a series of transactional or spatial relationships but as a customer experience elevated by quality design and service. Our depth and range of understanding with hotels, spas, restaurants, and other related amenities are brought to bear on every project, permitting us to assist our clients with envisioning new ways to better serve customers, promote environmental performance, and enjoy work every day in a beautiful place.

Our experience with this dedicated group of professionals exceeded our expectations and left us with a building that has surpassed all our needs. We are extremely pleased to endorse and recommend PDG and look forward to them continuing the important work of creating efficient and beautiful structures for people to work, live and play in.

-Bert Weber and Christian Weber Co-Owner- Common Roots Brewing Company

EDUCATION

Phinney Design Group thrives on the challenge of designing singular building types custom-tailored to their specific programmatic considerations. From dormitories to laboratories, classrooms to libraries, we bring the diverse experience to recognize and seize opportunities that others don’t. We deliver safe, healthy, stimulating, and collaborative learning environments that give students every advantage.

Phinney Design Group worked with our team to provide an exciting, vibrant facility. Their expertise in design and their attention to detail during the design and construction phases were key factors in the success of the project. In addition, they have continued to advocate for our cause and have attended all our fundraising events and spread the word about the benefits of our agency.

-June MacClelland, Executive Director, AIM Services

Phinney Design Group empowers businesses to succeed through an integrated approach to building, architecture, and design. We cater our process to your business, developing a deep understanding of the project, the players, and the problems before we ever put pen to paper – resulting in an optimized design approach with the businesses interests at the center. A great building can reinforce and reinvigorate your brand, coalescing where, how, and why you do the important work you do. We maintain that a successful building design is one of the best long term investments, while enabling our clients to make an enduring contribution to the built environment we all share.

Michael R. Phinney, RA AIA NCARB LEED AP Founding Principal Architect

Edwin C. Anker IV, RA AIA Principal | Troy Office Director

Steven Dodds, RA AIA

Brennan Drake, RA AIA NCARB LEED Green Associate Principal | Saratoga Office Director

TECHNICAL LEADERSHIP

ARCHITECTURAL DESIGN TEAM

Patrick Piper, RA LEED AP, Senior Architect

Jon Haynes, Senior Project Designer

Stephen A. Russell, LEED AP, Senior Project Designer

Rebecca Zeisel, RA, AIA, Project Architect

Jared Morganstein, RA, AIA, Designer

Alexandra Messina, Assoc. AIA, Designer

Arun Padykula, Designer

Emily MacDougall, LEED Green Associate, Designer

Adara Zullo, Designer

Alexa Benware, Designer

Nicholas Ernst, Designer

Griffin Jones, Designer

Megan Wysocki, Architectural Intern

INTERIOR DESIGN TEAM

Ashlyn Sankey, Interior Designer

Alyssa Sgambati, Interior Designer

Veronica Audette, Interior Designer

Jennifer Steele, Interior Designer

CONSTRUCTION MANAGEMENT TEAM

Chris Buskey, Director of Operations, Commercial Division

Ed McBain, Senior Project Manager & Site Coordinator

Sean Loonan, Project Manager

Eric Goodness, Project Manager

Connor Abess, Project Manager

Kenna Maring, Project Manager

Alan Coupal, Site Supervisor

Lisamarie Dapper, Director of Finance, Construction Management

Carissa Maynard, Construction Administrator

Rebecca Buskey, Construction Assistant

Wayfinding Design

Haley Sharpe Design

Project Team Lead

Architecture, Interiors & Historic Preservation

Phinney Design Group

Michael Phinney, RA AIA NCARB, LEED AP

Edwin C. Anker IV, RA AIA

Brennan Drake, RA AIA NCARB, LEED Green Associate

AnnBritt Newey ASID, IDA NCIDQ

Visitor Experience, Scenic Design and Fabrication

Adirondack Studios

Site Design and Landscape Architecture SE Group

HALEY SHARPE DESIGN:

Haley Sharpe brings over 40 years of experience in interpretive planning, visitor experience development, and exhibit design for heritage sites, parks, museums and visitor centers. Haley Sharpe has conceptualized, designed and delivered over 700 projects globally from Toronto, Leicester (UK) and Abu Dhabi. Our approach is highly collaborative with open communication and workshops that help us to identify and translate your vision into a sustainable reality.

At the root of our approach is a specific focus on the end users. Our projects have a multitude of audiences and communities that each organization serves, and we let our knowledge of visitor experience drive the design vision: from site orientation to moments of deep reflection to “wow” experiences that inspire visitors. This means that every visitor with their diverse needs and desires are considered in our recommendations, and the outcomes reflect an understanding of human experience and comfort.

Interpretation supports placemaking by drawing visitors’ focus to specific elements of their environment, and encouraging them to fully inhabit the space they are in. As such, opportunities for discussions around ecological renewal, biodiversity and thriving ecosystems can take center stage through thoughtful and dynamic interpretive interventions. This key integration of our team dynamics, bringing together the ecological needs of the site and the opportunity to share this information with local and international visitors alike, is a value add for the visitors.

Haley Sharpe is committed to designing universally accessible exhibits that provide engaging interpretive experiences for all visitors, regardless of physical differences or cognitive capabilities and has an excellent track record of achieving this in our recent exhibit design commissions. We have utilized tactiles and braille signage. Our design process includes important steps to identify and use elements that are appropriate to the broadest spectrum of visitors, and which provide maximum access so that all visitors can engage with the interpretation, exhibits and site experiences.

SE GROUP:

SE Group continues to chart a purposeful evolution of our team of specialists: mountain resort planners, landscape architects, recreation planners, trail designers, community engagement experts, business and operations analysts and permitting strategists. Together, we deliver comprehensive planning and design services within our core area of focus: places that exist at the intersection of recreation, tourism and outdoor lifestyles. While we are a firm with international exposure we are committed to a strong local presence. Our team’s opportunity to work in other regions informs our work and benefits our local projects and clients. Other communities, environments and settings broaden our perspective, help us learn and shape our world view.

Our broad team of recreation and trails planners, designers, landscape architects, environmental experts, and engagement specialists assists public and private sector clients in creating ways for people to elevate their experience of the natural environment through recreation and play. We work closely with our clients to envision new recreational environments and experiences, and to bring forward concepts and visions that are sustainable and long-lasting.

ADK STUDIOS:

Since 1975, Adirondack Studios (ADKS) has provided award-winning creative solutions for designers, artists, producers and owners of entertainment and cultural destinations worldwide. With our background rooted in theatrical production, Adirondack Studios prioritizes storytelling and guest experience by examining thoughtful design approaches, innovative methods and materials and out-of-the-box thinking across the breadth of the project cycle.

ADKS offers a combined space of 210,000 sf. in production facilities in upstate New York, Orlando and Dubai, as well as offices in Pasadena, Singapore and Shanghai, Our team of 300 artisans, managers and installers has provided ideation, concept & schematic design, design development, custom fabrication, technical support, custom building construction, and installation & commissioning services for some of the world’s biggest amusement and leisure attractions, real estate developments, performance venues, public art, brand experiences and cultural exhibits, over 5,000 projects and counting.

Michael R. Phinney, RA AIA NCARB, LEED AP

Founding

Principal

Michael Phinney, Principal at Phinney Design Group is a licensed Architect, AIA Member and LEED Accredited Professional with 28 years of experience in architectural design and construction observation services. Michael has been the Lead Architect and Project Designer for many architecturally significant projects that notably include the award-winning headquarters for NY State Department of Environmental Conservation, a fifteen-story, 500,000 square foot Class A office building located in downtown Albany, NY, the Bio Building at The Natural History Museum of the Adirondacks in Tupper Lake, the first LEED certified building in the Adirondack Park and most recently 385 Broadway, residential mixed-use building in Saratoga Springs,NY. Michael’s portfolio includes building design, landscape design, land use analysis, and urban and rural planning. He brings a revolutionary way of thinking to the way people build and develop in today’s society.

Representative Projects

• NY Racing Association Public Viewing Stand, Saratoga Springs, NY

• NY Racing Association Master Plan, Saratoga Springs, NY

• 550 Waterfront, Saratoga Springs, NY

• Walt and Whitman Brewing Company, Saratoga Springs, NY

• RiverTrail Beerworks, Saranac Lake, NY

• Common Roots Brewing Company, Glens Falls, NY

• 669 River Street, Mixed-use Building, Troy, NY

• GE Edwin Rice Theater, Schenectady, NY

• RPI Food Service Revitalization and Master Plan, Troy, NY

• 385 Broadway, Mixed-use Building, Saratoga Springs, NY

• Manchester Community Library, Manchester, VT

• Wild Center Bio Building, Tupper Lake, NY

• Spring Lawn Resort, Lenox, MA

• The Gideon Putnam Hotel, Saratoga Springs, NY

• Silver Bay YMCA of the Adirondacks, Dining & Lodging Facility, Silver Bay, NY

• Informz Incorporated New Offices, Saratoga Springs, NY

• U.A. Local 773 New Training Center, Glens Falls, NY

• AIM Services New Administrative Facility, Wilton, NY

• Lake George RV Park, Multiple Projects, Queensbury, NY

• Sagamore Resort Renovations and Additions, Bolton Landing, NY

• Mohonk Mountain House, Multiple Projects, New Paltz, NY

• Windham Mountain - Base Lodge Renovations, Windham, NY

• Adirondack Lodging, Wingate Hotel, Lake George, NY Awards

• 2023 AIA Eastern NY Best of the Best Award - Bridge House

• 2023 AIA Eastern NY Honor Award - Bridge House

• 2023 AIA Eastern NY Merit Award - 385 Broadway

• 2023 AIA Eastern NY Citation Invitational Award - Little Red Schoolhouse

• 2023 AIA Eastern NY Merit Award - Rustic Modern on Lake George

• 2022 AIA Eastern NY Honor Award - Common Roots Brewery

• 2022 AIA Eastern NY Honor Award - Willig Residence

• 2020 AIA Eastern NY Honor Award - Little Residence

• 2020 AIA Eastern NY Honor Award - Adirondack Trust Company

• 2020 AIA Eastern NY Merit Award - William Boyd Center at Silver Bay YMCA

• 2018 SARA NY Award - Yaddo Artist Studios

• 2018 AIA New York State Honor Award - Yaddo Artist Studios

• 2016 AIA New York State People’s Choice Award - Bio Building at The Wild Center

• 2016 AIA New York State Excelsior Award - Bio Building at The Wild Center

• 2016 AIA Eastern NY Merit Award - Evanusa Residence

• 2014 AIA Eastern NY Merit Award - Informz Office Building

• 2013 Adirondack Park Agency Excellence in Design Award - Adirondack Bio Building

Education

Building Science

Bachelor of Architecture

Rensselaer Polytechnic Institute, Rensselaer, NY

Registration

Registered Architect NY, MA, VT, PA

Accreditations

LEED Accredited Professional (Leadership in Energy and Environmental Design, USGBC) National Council of Architectural Registration Boards (NCARB) Certified to provide architectural services throughout the US

Edwin C. Anker IV, RA AIA

Principal | Troy Office Director

Ed Anker is a Principal at the firm, and is the Director of Phinney Design Group’s downtown Troy office. Ed has dedicated more than 25 years to the design and construction of numerous hospitality projects, educational facilities, community planning projects, first responder facilities, commercial developments and bespoke residential homes. Ed takes pride in having managed projects for communities which have shaped the region. He is recognized for his communication and organizational skills, which contribute to excellence in both project leadership and project outcomes. In his role, Ed is responsible for coordinating the efforts of planning, design and construction of Projects ranging from $100,000 to over $30,000,000.

As a Principal at the firm, Ed guides our teams in all phases of a project’s life cycle from the initial programming through client occupancy. He has developed a concrete understanding of how successful design/construction projects are led and how clients use their finished buildings. His down-to-earth nature, positivity, and ability to inspire others are important traits that make Ed an outstanding leader.

Ed has served on the Board of Directors of the Rensselaer County Regional Chamber of Commerce since 2017. He is also a 2011 graduate of the Rensselaer Regional Chamber of Commerce’s Leadership Institute and was the Institute Chair in 2020. In 2021, Ed had the pleasure of serving as the Chairman of the Board of Directors of the Chamber. Continuing his commitment to the Capital District Community, Ed served for six years as the Vice Chair of the Board for the Children’s Place at the Plaza. Currently, Ed is serving on the Board of Directors for the Arts Center of the Capital Region in Troy, NY as well as a recent appointment to the Board of Directors for Adirondack Architectural Heritage (AARCH).

Representative Projects

• Fulton County New York, Great Sacandaga Lake Discovery Center, Northville, NY

• Saratoga Performing Arts Center (SPAC), Spa Little Theater, Saratoga Springs, NY

• New York State Parks Commission, Capital Improvement Projects, Various Locations, NY

• The McKinstry, Boutique Hotel and Fine Dining, Hudson, NY

• Wynantskill Union Free School District, Gardner-Dickinson School, Wynantskill, NY

• Schalmont Central School District, Major Renovations, Schenectady, NY

• North Greenbush Fire District, Wynantskill Fire Department, Wynantskill, NY

• Cool Insuring Arena, Queensbury, NY

• The Queensbury Hotel, Major Renovations and Additions, Glens Falls, NY

• Common Roots Brewing Company, Glens Falls, NY

• River Stone Manor, Major Renovations and Addition, Glenville, NY

• Peaches Cafe, Major Renovations, Stuyvesant Plaza, Guilderland, NY

• 550 Waterfront, Saratoga Springs, NY

• North Greenbush Common School District, Little Red Schoolhouse, North Greenbush, NY

• Queen Boat Company, Freedom Boat Club, Queensbury, NY

• Various Residential Projects in the Northeastern US.

Representative Projects Prior to Phinney Design Group

• North Greenbush Fire District No.1, Defreestville Fire Department, Defreestville, NY

• Galway Central School District, Additions and Renovations, Galway, NY

• Ichabod Crane Central School District, Additions and Renovations, Kinderhook, NY

• Northern Adirondack Central School District, Additions & Renovations, Ellenburgh Depot, NY

• Ravena-Coeymans-Selkirk Central School District, Additions & Renovations, Ravena, NY

• Capital Repertory Theatre, New Theatre Space, Albany, NY

• Newcomb Central School District, Additions & Renovations, Newcomb, NY Awards

• 2023 AIA Eastern NY Citation Institutional Award - Little Red Schoolhouse

• 2022 AIA Eastern NY Honor Award - Common Roots Brewery

• Albany Business Review, 40 Under 40

• Preservation League of NYS, Excellence in Historic Preservation, 2013 Albany S. End Revitalization

• Food Pantries for the Capital District, Sister Mary Coons Award

• Boy Scouts of America, Eagle Scout

Education

SUNY at Buffalo

Bachelor of Professional Studies Buffalo, NY

Rensselaer County Regional Chamber of Commerce

The Leadership Institute

Registrations

Registered Architect NY

Accreditations

American Institute of Architects

Rensselaer County Regional Chamber of Commerce

2021 Chair of the Board of Directors

Brennan Drake, RA AIA NCARB, LEED

Green Associate

Principal | Saratoga Office Director

Brennan Drake is a distinguished architect and partner at Phinney Design Group, and a leader in design excellence, sustainability, and cultivating a positive work environment. With over 14 years of experience, Brennan brings a wealth of expertise to the firm. His strong background in technology and diverse portfolio spanning high-end residential projects, multi-family mixeduse developments, banks, car dealerships, and historic preservation showcase his versatility and skill. Brennan’s innovative design solutions and meticulous attention to detail consistently produce outstanding results, earning him acclaim within the industry. Passionate about integrating cutting-edge technology with architectural design, Brennan develops forwardthinking solutions that seamlessly marry aesthetics with functionality. A staunch advocate for sustainability, he prioritizes environmentally conscious practices in all projects, aiming to minimize ecological footprints and enhance occupant well-being. Known for his collaborative approach and dedication to creating inspiring spaces, Brennan is widely respected. With his unwavering commitment to excellence and sustainable design principles, Brennan continues to elevate Phinney Design Group’s reputation as a leader in architectural innovation.

Representative Projects

• 385 Broadway, Mixed Use Building, Saratoga Springs, NY

• Coat Room Bar and Restaurant, Saratoga Springs, NY

• Several High-End Residences throughout the Capital Region and the Adirondacks

• Adirondack Trust Company, Lake George Branch, Lake George, NY

• Adirondack Trust Company, Wilton, NY

• Amsure Headquarters, Saratoga Springs, NY

• 550 Waterfront Bar and Restaurant, Saratoga Springs, NY

• 142 Grand Ave Office Renovation, Saratoga Springs, NY

• Clockers Building, Saratoga Race Course, Saratoga Springs, NY

• Multiple Historic Preservation Projects at Saratoga Race Course, Saratoga Springs, NY

• Performance and Dining Hall, Luzerne Music Center, Luzerne, NY

• Spa Little Theater, Saratoga State Park, Saratoga Springs, NY

• GE Edwin Rice Hall Theater, Schenectady, NY

• Albany International Airport, Terminal Renovations, Albany, NY

• Silver Bay YMCA, The William Boyd Center, Silver Bay, NY

• The Queensbury Hotel, Glens Falls, NY

• The Gideon Putnam Hotel, Saratoga Springs, NY

• The Downtowner, Lark Hotels, Saratoga Springs, NY

• Common Roots Brewing Company, Glens Falls, NY

• Ticonderoga Country Club, Ticonderoga, NY Representative Projects Prior to Phinney Design Group

• 130 Excelsior (Empire Run) Apartments, Saratoga Springs, NY

• Saratoga Honda, Saratoga Springs, NY

• The Dauchy Building, Troy, NY

• The Algonquin Building, Saratoga Springs, NY

• Greenhouse Studios, Yaddo, Saratoga Springs, NY

• 14 Hudson Ave, Multi-Family Mixed-Use, Glens Falls, NY

Awards

• 2023 AIA Eastern NY Best of the Best Award - Bridge House

• 2023 AIA Eastern NY Honor Award - Bridge House

• 2023 AIA Eastern NY Merit Award - 385 Broadway

• 2023 AIA Eastern NY Merit Award - Rustic Modern on Lake George

• 2022 AIA Eastern NY Honor Award - Willig Residence

• 2020 AIA Eastern NY Honor Award - Adirondack Trust Company

• 2020 AIA Eastern NY Merit Award - William Boyd Center at Silver Bay YMCA

• 2019 AIA Eastern NY Merit Award - Loughberry Lake Residence

• 2019 AIA Eastern NY Honor Award - The News Apartments

• 2018 AIA Eastern NY Honor Award - 14 Hudson Mixed Use Building

• 2018 AIA Eastern NY Merit Award - Finger Lakes Community College

Education

Master of Architecture

Boston Architectural College

Boston, MA

Bachelor of Science

State University of New York Alfred, NY

Registration

Registered Architect NY

Accreditations

National Council of Architectural Registration Boards (NCARB) Certified to provide architectural services throughout the US

AnnBritt Newey ASID, IIDA NCIDQ

Director of Interior Design

AnnBritt Newey, Director of Interior Design at Phinney Design Group, is a NCIDQ certified interior designer and a Professional ASID and IIDA member with over 20 years of experience in the interior design field. AnnBritt is well versed in extensive remodeling, space planning and design. She has been involved on every project aspect from the design inception to the realization of multi-million dollar commercial and residential renovations throughout London and New York City before returning to her native Saratoga Springs. She has designed well over 100,000 square feet of office space in her career. She is dedicated to listening to the needs and wants of her clients to provide fully customized and individual designs. Her extensive experience in architecture and design enables her to guide clients through the design process seamlessly. She creates refined and unique spaces that meet the goals of her clients. Her inspiration is drawn from her world travel, strong architectural background and her early career exposure to fine European antiques.

Representative Projects

• Rivertrail Beerworks, Saranac, NY

• Spa Little Theater, Saratoga Springs, NY

• Green Harbour Mansion, Lake George, NY

• Druther’s, Schenectady, NY

• Saratoga Casino Hotel, Saratoga Springs, NY

• The Lofts at Saratoga Clubhouse, Malta, NY

• Cambria Hotel, Lake Placid, NY

• 385 Broadway Rooftop, Saratoga Springs, NY

• Studio A Offices, Saratoga Springs, NY

• 550 Waterfront, Saratoga Springs, NY

• Private Residence, Schroon Lake, NY

• Private Residence, Lake George, NY

• Private Residence, Lake George, NY

• Private Residence, Addison, VT

Representative Projects Prior to Phinney Design Group

• Fingerpaint, commercial office space, 395 Broadway Saratoga Springs, NY

• PDT Market, 55 Railroad Saratoga Springs, NY

• Druthers, Clifton Park, NY

• Rhea, Saratoga Springs, NY

• TDK Life, commercial office space, Saratoga Springs

• Putnam Place, Saratoga Springs, NY

• iCapital Network 26th floor, commercial office space, One Grand Central Plaza Manhattan, NY

• iCapital Network 27th floor, commercial office space, One Grand Central Plaza Manhattan, NY

• Acknowledge, commercial office space, Grand Street Manhattan, NY

• Reviver, restaurant, Park Avenue Manhattan, NY

Education

Bachelor of Arts, Franklin and Marshall

Associates of Arts, New York School of Interior Design

Certifications

NCIDQ, Council for Interior Design Qualifications

ASID, American Society of Interior Design

IIDA, International Interior Design Association

STATE AND NATIONAL PARK EXPERIENCE VISITOR CENTER AND MUSEUM

New York State Parks Projects

• Spa Little Theater Exterior Rehabilitation, Saratoga Spa State Park, Saratoga Springs, NY

• Peerless Pool Bathhouse New Facility, Saratoga Spa State Park, Saratoga Springs, NY

• Rockland Pool Bathhouse, Rockland Lake State Park, Rockland, NY

• Hop Field Warming Hut New Construction, Thacher State Park, Voorheesville, NY

• Palisades Regional Maintenance Facility Feasibility Study, Anthony Wayne Recreation Area, Bear Mountain, NY

• Herkimer Home Visitor’s Center Conceptual Design, Herkimer Home State Historic Site, Little Falls, NY

• U.S. Grant Cottage State Historic Site Rehabilitation, Wilton, NY

• Bear Mountain Regional Garage Roof Replacement, Bear Mountain State Park, Bear Mountain, NY

• Gideon Putnam and Roosevelt I Existing Conditions Assessment, Saratoga Spa State Park, Saratoga Springs, NY

• Victorian Pool Kitchen Renovation, Saratoga Spa State Park, Saratoga Springs, NY

• Lake Taghkanic State Park Cabin Renovations, Ancram, NY

• Olana State Historic Site, Hudson, NY

• Ironworkers Cabin Historic Buildings Stabilization and Accessibility Upgrades, Taconic State Park, Copake, NY

• Susan B. Anthony Childhood Home House Stabilization, Greenwich, NY

• Johnson Hall “Stonehouse” Historic Restoration, Johnstown, NY

• Moreau State Park Improvements, Gansevoort, NY

• Saratoga Performing Arts Center Performance Gazebo, Saratoga Spa State Park, Saratoga Springs, NY

• Gideon Putnam Resort, Saratoga Spa State Park, Saratoga Springs, NY

• National Museum of Dance, Saratoga Springs, NY

National Parks Services Projects

• George W. Childs Park Rehabilitation, Bushkill, PA

• Saratoga Battlefield New wayside exhibits at tour stops and ADA accessibility, Stillwater, NY

National Register of Historic Places Projects

• Palace Theatre Master Plan for phased renovation, Albany, NY

• Mohonk Mountain House Restorations and Master Plan, New Paltz, NY

• Mohonk Mountain House Central Building Porte Cochere, New Paltz, NY

• Mohonk Mountain House Parlor Lounge and Winter Lounge, New Paltz, NY

• NYRA Saratoga Racecourse Master Plan, Saratoga Springs, NY

• NYRA Saratoga Racecourse “At the Rail” Building, Saratoga springs, NY

• NYRA Saratoga Racecourse Whitney Stand, Saratoga Springs, NY

• The Sagamore Resort Restorations and Master Plan, Bolton Landing, NY

• Silver Bay Association Complex Renovation of Historic Inn and New Dining Hall, Silver Bay, NY

• The Lofts at Harmony Mills, Redevelopment of Historic Apartments, Cohoes, NY

• The Lofts at Victory Mills, Redevelopment of Historic Apartments, Victory, NY

• The Dauchy Building, Troy, NY*

• The Kennan Building ,Troy, NY*

• The River Triangle Building, Troy, NY*

• The Alconquin Building, Saratoga Springs, NY*

• The Troy Record Building, Troy, NY*

Visitor Center and Museums

• Great Sacandaga Lake Discovery Center, Northville, NY

• The Bio Building at the Natural History Museum of the Adirondacks, Tupper Lake, NY

• Play ADK, Children’s Museum of the Adirondacks, Saranac Lake, NY

• Herkimer Home Visitor’s Center, Herkimer Home state Historic Site, Little Falls, NY

RELATED PROJECT EXPERIENCE

SILVER BAY YMCA CONFERENCE AND FAMILY RETREAT CENTER

SILVER BAY, NY

New mixed-use hotel, conference, and dining services building

Phinney Design Group has implemented the first major capital improvement at Silver Bay since the late 1970’s. A new 22-room lodge and conference facility designed to operate as an independent, year-round facility within the Silver Bay campus was finished in 2018. The dining hall has been modernized with serving and food distribution systems capable of increasing the quality and experience of dining on campus. PDG has initiated a series of charrette style information meetings with various Silver Bay constituencies, including operations personnel, management, and the board itself. These meetings have continuously refined and focused the programmatic needs contributing to this new building, and have resulted in the investigation of a single comprehensive facility with both rooms, conference, and general dining capabilities.

SARATOGA SPRINGS, NY

Artist studios in a forest setting

“We are and will continue to be -- always -- about sustaining the creative process through the often magical artists’ residency experience. That worthy mission is changeless and our dedication to it enduring.”

- Peter Gould

Phinney Design Group has worked with Yaddo to complete a comprehensive Facilities Master Plan, gather information about the condition of existing facilities, successfully build Yaddo’s first ever live-work studio for choreographers and performance artists, and establish thoughtful goals to increase capacity, artistic diversity and operational efficiency. Phinney Design has designed and provided construction management services on five new live-work studios that are available for year round use. Built along the ridge that overlooks Yaddo’s restored ponds, these new studios will allow artists to move away from the noise of the highway and provide a constant state of renewal for the art and artists that Yaddo hosts. These new studios are an exhilarating and highly visible way of communicating Yaddo’s dedication to providing the highest quality enviroment for creative work.

GREAT SACANDAGA LAKE DISCOVERY CENTER

NORTHVILLE, NY

Currently

In Construction

The Great Sacandaga Lake Discovery Center is a new cultural and history project scheduled for completion in the Fall of 2026. The roughly 12,000 square foot building is designed as an interactive experience highlighting the dramatic history of the reservoir’s inception, construction, and societal impact starting in the 1930’s all the way through present day. The Center will house both static and active exhibits, a dedicated small theater space, various display areas, a historical research center, and an educational center focusing on the ecology of the Lake. The building’s vernacular respects the character of more traditional Adirondack architecture but treats the aesthetic in a contemporary set of assemblies. The Discovery Center is located at a prime intersection along a major State Highway which allows connection to local communities, other cultural resources throughout the Adirondack Park and, most importantly, to the Great Sacandaga Lake itself.

TERRAMOR OUTDOOR RESORT

WILMINGTON, NY

A resort-style camping experience at the base of Whiteface Mountain

Nestled at the base of the majestic Whiteface Mountain in Wilmington, NY, the new Glamping Resort epitomizes luxury amidst nature, blending Scandinavian minimalism with modern Adirondack charm. This meticulously designed project promises an unparalleled experience for outdoor enthusiasts and luxury travelers alike.

The lodge boasts a versatile event space capable of hosting up to 150 guests, making it an ideal venue for weddings, corporate retreats, and special celebrations. An onsite outdoor outfitter provides guests with premium gear and expert advice for their adventures in the Adirondacks. The resort offers 80 luxurious glamping tents, each equipped with full bathroom amenities to ensure a comfortable and immersive nature experience. These tents combine the rustic feel of traditional camping with modern comforts, providing a unique and unforgettable stay.

The resort’s buildings are crafted using mass timber and CLT (cross-laminated timber) panels, reflecting a commitment to sustainability and modern building practices. The architectural design is a contemporary twist on the traditional Adirondack Great Camp style, ensuring that each structure is both environmentally friendly and aesthetically pleasing. This Glamping Resort is set to become a premier destination, offering a unique blend of luxury, adventure, and natural beauty.

OMNI MOUNT WASHINGTON MASTER PLAN

New

Hampshire

SE Group led a multi-disciplinary team in the development of a master plan which included the Bretton Woods ski area and the iconic Mount Washington Hotel. The Base Area Master Plan for Bretton Woods envisions a new mixed use development. The plan features a new hotel, learning center, residential development, food and beverage outlets, and mixed retail. Site features include a new arrival drop off, event space, pedestrian areas, new beginner terrain—all focused on the premier views of Mount Washington and the distant Presidential Range. The team quantified saleable real estate, guest services, and parking to balance existing demand with future development needs.

The Master Plan was followed by the implementation of $115 million in captial projects including the Presidential Wing, Dining Room Food Renovation, Rooftop Terrace Renovation, New Gondola, and the Rosebrook Lodge at Bretton Woods.

PHILMONT SCOUT RANCH

MASTER PLAN

SE Group was retained by Scouting America to help prepare a master plan for the Philmont Scout Ranch, one of Scouting’s five high adventure bases. This private 150,000 acre ranch located in Northeast New Mexico has long served as a culminating experience for Scouts, providing 7, 9 and 12 day backcountry Treks through a supported network of living history and backcountry camps.

This Master Plan was commissioned as Scouting and Philmont Ranch grapple with national trends of declining Scouting enrollment and increased participation in outdoor recreation. The Master Plan presents an opportunity to solidify and enhance traditional Scouting-focused programs while expanding to new markets that will solidify and sustain this mission-driven youth camp and educational center.

This Master Plan builds a roadmap for Philmont to develop expanded programs and enhanced lodging and dining that broaden market appeal and increase revenue. The Plan guides future site development, expanded year round operations, and improved financial tracking.

By merging site planning, program development, financial modeling, and large scale landscape analysis into a coherent whole, this plan ensures that Philmont will continue to thrive and maintain its reputation as a dynamic, unique, and inimitable Outdoor Recreation destination in the West for generations to come.

Phinney design group proposes a lump sum fee for the Master Planning studies at both campuses in the amount of two hundred twenty-five thousand dollars ($225,000.00**),

The approximate breakdown of the fees is as follows for each location. The fees may very depending on the emphasis and priority importance of each site during the master planning process.

Pinkham Notch: $125,000

Highland Center/Crawford Notch: $100,000

**When Phinney Design group is hired for the continuation of the work into subsequent design phases, we will credit back a total of $25,000 towards the future phases of programming, design, and documentation of the work contemplated by AMC. Cost proposals will be prepared and negotiated for each subsequent phase of the work based on the priorities established during the Master Planning phase.

Phinney Design Group is a multi-disciplinary Architecture, Interior Design, and Construction Management firm with a focus on sustainable and environmentally sensitive construction methods. The firm has two offices, in the historic Dublin Neighborhood of Saratoga Springs and a downtown location near Monument Square in Troy, NY.

Phinney Design Group’s three essential principles are:

Create special places.

Design places that will leave the user inspired while striving to always enhance the context and communities in which they are located. Assist our clients in realizing the potential of a project that they themselves could not have known possible.

Be responsible in design.

Assist in creating buildings that will stand the test of time and be responsive to the natural environment, sustainable in their solutions.

Balance technical and creative. Communicate effectively and be dedicated to our clients. Technical thoroughness and accountability are equally as important as our creative talents.