Cliff Long Orlando Chief Executive Officer at Orlando Regional REALTOR Association Cliff Long from Orlando joined the Orlando Regional REALTOR® Association (ORRA) in December 2017, with the responsibility of strengthening the organization so it could respond to the demands of one of the fastest-growing regions in America. Since that time, he has led ORRA, the eighth largest REALTOR® association in America, through a period of expansion, improved financial strength, and broader leadership in housing issues, advocacy, and regional development. He brings more than 20 years of experience serving as a chief executive in both nonprofit and for-profit environments. Over the course of his professional career, he has developed a reputation for guiding organizations during times of challenge as well as opportunity. His leadership has helped organizations move through financial recovery, establish membership subsidiaries, and develop long-term capital strategies. Cliff Long currently serves as CEO of ORRA, managing an operation with an annual budget exceeding $13 million. The association includes nearly 40 staff members along with consultants who support more than 20,000 real estate professionals. The organization provides services across education, professional standards, advocacy, international partnerships, and business development. These programs support real estate professionals throughout Central Florida.