Bikur Cholim purchases building near Clinic campus
Cleveland Kesher
Bikur Cholim of Cleveland has purchased a building at 8931/8933 Cedar Ave. across the street from the Cleveland Clinic’s main campus.
The 4,276-square-foot building, formerly a restaurant, was purchased by an anonymous donor from New Jersey with the specific intent of transforming it into a multi-use housing facility for Jewish patients and their families receiving medical care in Cleveland, according to a news release.
The purchase price was $375,000, Rabbi Alan Joseph, executive director of Bikur Cholim, told Cleveland Kesher.
“Having a location within walking distance of the Cleveland Clinic and University Hospitals, the heart of Cleveland’s medical community, is a long-awaited milestone,” Joseph said in the release. “We can now provide essential support to both out-of-town and local patients and their families during medical crises, ensuring they are close to their loved ones.”
Rabbi Joseph added, “This is a dream come true for us. We serve a diverse population, and we are committed to making this facility welcoming and comfortable for everyone, regardless of their a liation.”
Bikur Cholim will continue to operate its four homes in Cleveland Heights and one home in University Heights, primarily serving out-of-town visitors, but the homes often accommodate multiple families simultaneously, limiting privacy, the release said. It will maintain its o ces at 1845 S. Taylor Road in Cleveland Heights.
“This building allows us to create customized, private accommodations better suited to patients’ needs,” Dr. Michael Pollack, president of Bikur Cholim and a gastroenterologist at Cleveland Clinic Hillcrest Hospital in Mayfield Heights, said in the release. “Our immediate focus is forming committees to develop plans for space utilization strategy and financing the renovations. This building will significantly enhance our capacity and alleviate the
Bikur Cholim of Cleveland has purchased 8931/8933 Cedar Ave. in Cleveland.
| Photo / Google Maps
strain on our current housing options.”
Mitchell Balk, president of the Mt. Sinai Health Foundation in Cleveland, said in the release, “This is a major advance for Bikur Cholim, Jewish Cleveland and the families who come here for medical care. Jewish housing near major hospitals is a vital resource, especially during Shabbat and holidays. With this new facility, Cleveland can now o er the same level of support found in other major cities. It’s a win-win for everyone.”
Reuven Dessler, board chair of Bikur Cholim, highlighted the organization’s growth over the years.
“This is a historic moment for Bikur Cholim,” Dessler said in the release. “What began as a grassroots e ort around a kitchen table has grown into a pillar of strength and support for the Jewish community in Cleveland and beyond.”
Kesher Reader Resource:
Learn more about Bikur Cholim of Cleveland at bikurcholimcleveland.org
Vice Mayor Weiss launches campaign for University Heights mayor
Cleveland Kesher
Vice Mayor Michele Weiss announced on Jan. 28 her candidacy to seek the office of mayor of University Heights.
“I love University Heights as I have been a resident for 28 years,” Weiss said in a statement to Cleveland Kesher. “My parents both grew up in the Heights; my husband and I not only raised our children here, but now have both children and grandchildren living in University Heights. I received my BS and MBA from John Carroll University.”
Earlier in January, University Heights Mayor Michael Dylan Brennan informed city hall directors and chiefs that he will not seek a third consecutive term as mayor in 2025. Brennan stated in a news release announcing his decision that in less than two terms, “every goal has been met.” He succeeded Susan K. Infeld, who served as mayor from 2010 to 2017. He will serve out his current second term, which ends Dec. 31.
Weiss said in her statement that she has felt “a debt of gratitude to our beautiful city and feels an obligation to make a difference,” which led her to where she is in her career now. Prior to holding elected office, she volunteered as a member of the city’s finance committee and as an observer for the League of Women Voters.
“I ran for city council, (I’m) currently serving into my 15th year; nine (years) as a member at large on city council and six (years) as your vice mayor,” Weiss said.
She said her strengths that make her qualified to serve as mayor include “my foresight to take the initiative with new ideas, building relationships and being fiscally responsible with your hard-earned tax dollars.” Weiss said she is also collaborative, and willing to listen and work
together to implement ideas.
Weiss said during her time as vice mayor, she has an extensive list of accomplishments including having “sponsored multiple ordinances including Charter Review Committee which completed its work in 2023; initiated the new municipal facilities committee – without raising taxes, working collaboratively to implement improved, loose recycling; began a comprehensive zoning code review; working collaboratively on the University Square redevelopment project; and working towards becoming a Power a Clean Future Ohio, PCFO, community.
“I want to finish the work that I have started on council for building municipal facilities; University Square; envisioning the future of Warrensville Center Road as the gateway into our community; maintaining our commercial occupancy rate above 95%; beautifying all parts of our city; actively engaging the seniors in our community; resurfacing our streets; and keeping our community safe and engaged – as your mayor,” she continued.
During her time as vice mayor, Weiss often found herself in public and other contentions with Brennan. She took part in censuring Brennan twice in 2021 and in 2024.
In 2021, Weiss introduced a resolution to censure Brennan, which was passed in a 6-1 vote for “use of offensively coarse and unwarranted and inappropriate language and for the conduct unbecoming of the office of mayor.”
On Nov. 18, 2024, a censure resolution introduced by the council was approved in a 7-0 vote, in regards to a Facebook post made by Brennan discussing the results of the the presidential election. The post, made on Nov. 7, 2024, called into question the city council members influence and specifically addressed the political alignment of council members Weiss and Sheri Sax.
Weiss
Jewish Fertility Foundation launches Cleveland chapter
Cleveland Kesher
Elana Frank, founder & CEO of the Jewish Fertility Foundation, and Tristin Goldberg, development chair of the Cleveland chapter of the foundation, shared their experiences with fertility during the launch of the Jewish Fertility Foundation Cleveland.
The November 2024 event, which took place at the Jewish Federation of Cleveland’s Ratner Miller Shafran Families Conference Center, included opportunities for over 100 community members to socialize and learn more about the Jewish Fertility Foundation.
“When someone in our community faces difficulties in building their family, it affects us all,” Tamar Poupko Smith, manager of Jewish Fertility Foundation Cleveland, said in her opening remarks. “We share in their struggles and it is our responsibility to help them, to be
FERTILITY | 10
Tamar Poupko Smith, Jewish Fertility Foundation Cleveland manager, begins the evening with opening remarks about the organization in the Jewish Federation of Cleveland’s Ratner Miller Shafran Families Conference Center in Beachwood. | Photo / Cleveland Kesher
Community News
there for them and to ensure that they know that they are not alone. With the establishment of JFF here in Cleveland, we’re doing more than just offering financial support –we’re building a community of compassion and resilience, providing emotional support, guidance and encouragement.”
Erika B. Rudin-Luria, president of the Jewish Federation of Cleveland, also expressed excitement for the launch of Jewish Fertility Foundation Cleveland.
“We spend a lot of time here dealing with all the problems of the world, and babies and golden retrievers, I think are the only things that help us to see the possibilities and reminds us why we do everything it is that we do,” Rudin-Luria said. “Thank you to Tamar, to Elana, to JFF, to Tristin, to everyone that’s here. We are so thrilled that JFF is now in Cleveland.”
Goldberg said after her journey in becoming a single mom, she learned it was an inspiration
Erika B. Rudin-Luria, president of the Jewish Federation of Cleveland, shares her excitement over the launch of the Cleveland chapter. | Photo / Cleveland Kesher
to a friend she knew in Chicago to have kids of her own.
“She thanked me for being a role model and for paving the way for her to have the
Jenny Jones, Jewish Fertility Foundation director of development, Ellie Berlin and Abby Pappas | Photo / Cleveland Kesher
family that she has always wanted,” Goldberg said. “This was such a humbling moment and it reminded me of how our own choices and experiences can impact someone else’s life. This is why I am so passionate about the work that JFF does.”
Jewish Fertility Foundation, which also has locations in Cincinnati, Birmingham, Ala.,
Greater Washington, D.C., Denver, Miami, Atlanta, Detroit and Pittsburgh, was founded in 2015 in Atlanta after Frank had two children via in vitro fertilization in Israel for free, and learned how expensive the process is in the U.S. when she returned, she said.
“I was shocked and I wanted to help,” Frank said. “Today, I run a $2 million Jewish
Modern Kosher Italian cuisine featuring artisanal wood-fired pizzas, handmade pastas, fresh seafood, and vibrant salads – all certified kosher and crafted with a commitment to quality and freshness.
Cholov Yisroel
Community News
Elana Frank, founder and CEO of Jewish Fertility Foundation, shares her own fertility story with the audience. | Photos / Cleveland Kesher
FERTILITY | 12
nonprofit that helps intended parents on their path of parenthood in three major ways – through financial assistance, emotional support and educational training.”
JFF-CLEVELAND
Tristin Goldberg, Jewish Fertility Foundation Cleveland development chair, shares her fertility story with the audience and how it inspired a friend to start a family of her own.
Kesher Reader Resource:
Learn more about JFF’s Cleveland chapter at jewishfertilityfoundation.org/cleveland
Providing financial assistance, emotional support, and educational programming to families and individuals with medical fertility challenges.
Grants up to $10,000 for fertility treatments
Up to $10,000 of Interest Free Loans
Free & open to anyone struggling with infertility Monthly virtual support groups facilitated by licensed infertility therapists
Fertility Buddies matches veterans with those going through infertility for peer-to-peer support
Shifting the understanding of infertility and how the Jewish community views and supports those with fertility challenges
Panels, discussions, lectures, and one-on-one trainings for clergy, fertility clinic medical staff, and families affected by infertility
Area’s only Orthodox midwife navigates Jewish law in hospital care
Lisa Matkowsky
The Potash Women & Newborn Center at UH Ahuja Medical Center in Beachwood now has an Orthodox Jewish certified nurse midwife on staff.
Shana Goldstein-Ptahia, the only Orthodox midwife in the area, brings knowledge of and sensitivity to the nuances of Jewish law, which can be helpful for Orthodox Jewish patients who have particular concerns and needs that are often not understood by medical staff.
“There are laws specific to women’s health and marital relations that are very nuanced,” Goldstein-Ptahia told Cleveland Kesher. “Birth control methods can be tricky as well. Or they can be not tricky. Every woman is different. And the nature of health care is that it’s a conversation between you and your health care
provider.”
It can help when a health care provider understands the patient’s culture. GoldsteinPtahia shared how labor and delivery have their own set of halachot, or Jewish laws, and minhagim, or customs, specific to each family.
“The health care team doesn’t always understand the behaviors in play and it’s nice when I can help almost ‘translate’ what’s happening at the bedside and alleviate some of the miscommunication,” she said. “Dad’s not holding her hand – not because he’s not supporting her. He just can’t hold her hand right now. Or, ‘Is he standing behind the curtain because he’s not interested in the delivery?’ No, his custom is to not look at the delivery itself, etc.”
Community News
Since starting at UH Ahuja Medical Center in December 2023, Goldstein-Ptahia said she applies this sensitivity to all patients with all cultural nuances.
she emphasized that confidentiality and nonjudgmental care are her top priorities.
Goldstein-Ptahia explained why she chose this MIDWIFE | 16
“The reason I went into nursing is to make sure everyone’s culture and how they choose to apply it, is respected,” she said. “When I meet a new patient, the first thing I ask is, ‘Do you have a birth plan?’ and ‘Is there anything I need to know to help you better?” In addition,
“It’s important for patients to know I’m maintaining their confidentiality and never judging their choices, no matter where they fall in the spectrum of the rules of their culture. I respect and implement all their choices, across the denominational spectrum of Judaism and all cultures.”
MIDWIFE | 20
“When I had my second child, I was discharged from the hospital on a Shabbat morning. My kiddo was in the NICU. And my husband was in shul naming her. I begged the nurse to let me stay until after Shabbat. Instead, she packed up my stuff on a plastic cart put through my discharge, and moved me to the waiting room at 11 am. Without pain meds. Or kosher food. Or support. And I sat there until Shabbat was over and then called my husband to come and get me. It was very traumatic. I decided to go to nursing school to make sure that no one else’s culture was disrespected in such a way under my watch. I am thrilled to be able to help people in my community in this way.”
Shana Goldstein-Ptahia Midwife at UH Ahuja Medical Center
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career and how her passion for the field evolved.
“When I had my second child, I was discharged from the hospital on a Shabbat morning,” she said. “My kiddo was in the NICU. And my husband was in shul naming her. I begged the nurse to let me stay until after Shabbat. Instead, she packed up my stu on a plastic cart, put through my discharge, and moved me to the waiting room at 11 am. Without pain meds. Or kosher food. Or support. And I sat there until Shabbat was over and then called my husband to come and get me. It was very traumatic. I decided to go to nursing school to make sure that no one else’s culture was disrespected in such a way under my watch. I am thrilled to be able to help people in my community in this way.”
Raised in Akron, Goldstein-Ptahia graduated from Brooklyn College in New York then got a second bachelor’s degree in nursing in 2010 and her CNM (certified nurse midwife)/ MSN
(Master of Science in Nursing) from Frontier Nursing University in 2017. She is especially interested in “spinning babies,” a physiological approach to preparing for and caring for birth.
“It helps mamas increase their chances of vaginal delivery through better positioning throughout labor,” she said. “I love it. I use it every week. I have seen it save women from cesarean sections over and over and over again. When I worked at Summa Health in Akron, the physicians would call me and the other midwives regularly to help save a patient from going back to the OR. A few moves here and there, and we’d have a vaginal birth. I’m also a big fan of manual rotation. That’s worked beautifully when all else fails.”
Goldstein-Ptahia lives in Beachwood with her husband and three children and congregates at several synagogues, including Green Road Synagogue and Bais Dovid, both in Beachwood.
Lisa
Matkowsky is a freelance journalist.
Fiamma by Mendel opens at Eton Chagrin Boulevard
Cleveland Kesher
Cold weather and snow couldn’t stop people from the east side of Cleveland from attending the grand opening of Fiamma by Mendel on Dec. 12, 2024, at 28699 Chagrin Blvd. at Eton Chagrin Boulevard in Woodmere. The dairy restaurant, which was announced earlier in 2024, opened between the Barnes & Noble and Tiffany & Co.
Mendel Segal, owner of the restaurant, started the ceremony by saying blessings before opening the restaurant for its first day of service.
“There’s a couple blessings that we make traditionally in the Jewish tradition,” Segal, a Beachwood resident and congregant of Bais Dovid in Cleveland Heights, told the audience at the grand opening. “There’s numerous blessings for different parts of life and different phases of life. Today is special. We’re opening a brand new restaurant, a brand new concept in Cleveland. We’re all very excited.”
Following the first blessing, Segal placed a mezuzah in the street-facing entryway of the restaurant and recited a second blessing.
“We have a mezuzah ... it’s a protection, it’s guidance, it’s a reminder that we’re on this Earth doing God’s work,” he said.
Woodmere Mayor Benjamin Holbert expressed his excitement for the opening of Fiamma by Mendel in the former Mabel’s BBQ from celebrity chef Michael Symon.
“I am so happy to be here,” Holbert said before Segal cut the ribbon. “I’m looking forward to it (and it’s) really exciting. And me and my wife will be in here eating a lot.”
Fiamma by Mendel is not the first kosher restaurant to open at Eton Chagrin Boulevard. Bluestar Cafe & Market, a kosher dairy restaurant and market, opened on Dec.5, 2016, at the shopping center and closed on Dec. 28, 2018. Fiamma by Mendel, certified kosher by Cleveland Kosher, serves snacks and small plates, including spinach and artichoke dip with focaccia and a vegan take on “meatballs” chef Sean Champe developed. Salads, side dishes and specialty wood-fire pizzas are also on the menu.
General manager Courtney Gower, left, joins owner Mendel Segal, in cutting the ribbon to signify the opening of Fiamma by Mendel on Dec. 12, 2024 at Eton Chagrin Boulevard shopping center. They are joined by Woodmere Mayor Benjamin Holbert and chef Sean Champe. | Photo / Cleveland Kesher
For those looking for dishes with added protein, salmon and fresh tuna can be added to salads, such as the Caeser or house salads, for an extra cost.
Susan Borison found that the restaurant can appeal to a wide range of people, including those that don’t keep kosher.
“It appears that it will appeal to the people that don’t keep kosher because it’s glam (and) beautiful when you walk in,” Borison, a Beachwood resident, told Cleveland Kesher. “To serve the kosher community and the non-kosher community is probably the secret to success, so that’s really exciting. And it’s another great restaurant in Cleveland.”
Mindee Fredman was most excited about a new kosher option, she told Cleveland Kesher.
“It’s a beautiful setting and it offers a kosher option that doesn’t really exist in this town, so I’m really excited about it,” Fredman, a Beachwood resident, said.
Fiamma by Mendel is open from 11 a.m. to 3 p.m. and 5 p.m. to 9 p.m. Sundays through Thursdays, 11 a.m. to 2 p.m. Fridays and 7 p.m. to midnight Saturdays.
Marketing Mastery: Expert Insights & Strategies
8 common website credibility mistakes to avoid
Content provided by: Nachum “Nooch” Langsner
uilding an incredible website is the goal of any modern brand. You can have the bestlooking website in the world, a loyal customer base, and a strong social media following.
BHowever, a small yet subtle mistake can make an incredible difference in your brand’s website credibility. Certain content oversights are the hallmark of the outdated and unprofessional.
All businesses must cultivate high website credibility, both in the eyes of their online audience and for strong search engine optimization page ranking. But some things can all too easily slip the net when it comes to updating your content and paying attention is essential.
Let’s examine eight common mistakes that could impact your online brand website credibility.
COMMON WEBSITE CREDIBILITY ERRORS
1. Aging copyright year
Every website has a copyright year in the footer. This marks the last date that your website and pages were updated.
Google, and therefore the entire online community, values recent publications highly. This means it is vital to update your website frequently and update the copyright year simultaneously.
Of course, this little number is extremely easy to miss when your website team is focused on integrating the latest features, honing templates, and adding new content.
In worst-case scenarios, your copyright year might be two or even three years out of date. This not only harms your brand’s reputation for thoroughness, but it can also make your website and content look more outdated than they are.
2. Outdated blog content
A well-populated blog can be an excellent source of information and SEO for your business. The right blog content can cultivate readers
and leads long after the content is written, but the more recent your blogs, the more relevant your content will be.
While most businesses put some effort into the blog, many give up after a few months or a few years and stop trying to create inventive and relevant new content each month.
However, if your website hasn’t published a new blog in over two months, much less six months, it can look like your brand is losing energy and focus. This is especially true for new readers and leads who may be excited about the first blog they SEO-connected to and are eager to see more than your brand offers.
3. Ancient references
Never leave outdated information on your website, except in blog articles with clearly posted dates. Don’t leave references to the hot summer hits of three summers ago, blogs that assume everyone is home during COVID lockdowns, or analyses using outdated stats. This might be acceptable in a dated blog from your archives but not in the content you present as recent, relevant, and competitive.
You have two options for keeping your content up-to-date: Republish timely content each year or keep your writing style general and evergreen so that still-relevant tips and guides are not artificially dated by references that age poorly.
4. Embedded social media feeds
Not long ago, embedding a social media feed into your website was the latest thing. However, like some trends, this feature is no longer popular. Today, the latest trends are infographic animations and floating live chat bubbles in the lower right-hand corner. Websites still showing outdated trends show that the website itself is not regularly updated in alignment with the latest designs.
Social media feed embedding has a hidden downside in addition to being a trend of the past; it can show when you’ve stopped
Marketing Mastery: Expert Insights & Strategies
a template and/or a stub.
updating your social media or if you have migrated your social media account without updating which feed has been embedded. This can make your website feel outdated and even look like the business is no longer open.
5. Lack of organization
A good sitemap matters, and so does internal navigation. Having all the features and pages is not useful if your website visitors can’t figure out how to navigate from page to page.
An optimized web page architecture and well-structured content make it effortless for visitors to find the information they seek and deepen their understanding of your business.
A user-friendly site design positively impacts the overall user experience and engenders trust in prospective clients.
6. Stub articles and unfinished pages
When a website is built, every page begins as
Stub articles and unfinished pages have the minimum possible content: a single paragraph as a placeholder for blogs and service pages. While you no doubt intended to fill out these pages, months – even years – later, your leads still see the placeholder content.
Stub articles look like an early and halfhearted effort, but unfinished templates come across as uncaring and unprofessional.
It takes less than a day to fill out content on each service page, particularly if your later service pages have more content you can easily match in style.
Let your audience know you care about offering complete information and every step of their on-site experience by updating your incomplete page content.
7. 404 errors
Marketing Mastery: Expert Insights & Strategies
initiate connections with clients.
What happens on your website if a link breaks, a link is moved, or your readers enter a URL that is not quite right?
Without intentional tailoring, your online visitors will see a 404 error page. Fortunately, there are some very e ective ways to take control of your on-site 404 experience.
First, regularly scan your website for broken links and ensure they are updated on every page – especially if you change your internal linking structure.
From there, however, you can also create a custom 404 page that charmingly redirects your website visitors back to the main page or tries to help them find the actual page they were looking for.
8. Unclear or uncompelling CTA’s
Finally, your calls to action matter.
These are potent cues that, when used purposefully, can increase conversions and
That said, there are good CTA’s and bad CTA’s. Some are clunky and overly promotional, and some are unclear and don’t leave readers knowing where to go or what to do next.
Audit your CTA’s and judge how you would respond if you were a lead considering your brand for the first time.
Do you feel your curiosity was satisfied and the page o ered what it promised?
Do you trust the brand and are you inspired to take the next step?
If not, rebuild the end of each page until the CTA naturally guides readers into the next level of the conversion funnel in your brand’s signature style and voice.
Nachum ‘Nooch’ Langsner is co-founder and chief marketing guru at LocalBizGuru.
School SPOTLIGHTS
HEBREW ACADEMY OF CLEVELAND
Yavne High School launches intergenerational program at R.H. Myers
eatrice Stone Yavne High School, a division of Beis Chinuch
Horav Dessler/Hebrew Academy of Cleveland, initiated an intergenerational program that brings joy and cheer to the aging population at a time when many are most vulnerable. The life-altering program, called Seniors2Seniors, brought the seniors of Yavne High School in Beachwood to the senior residents of R.H. Myers in Beachwood for a pre-Chanukah celebration.
Yavne students decorated cookies, played spirited games and Chanukah bingo – complete with prizes – and shared the Chanukah story and songs. Participants expressed their gratitude on decorations which is now displayed in the activities room at R.H. Myers. The audience expanded as the energy and enthusiasm spread through the building.
R.H. Myers personnel commented that the presence of Yavne High School students had also attracted residents who rarely choose to attend programming. Yavne High School students Chana Katz and Tzophia Francis created eight magnificent centerpieces as a gift for the residents to enjoy in their dining room. Each centerpiece has a unique flair and meaningful connection to the Torah, the Klal Yisrael and the story of the Jewish heritage. Plans are underway for a reciprocal visit when the seniors at R.H. Myers will visit the
Yavne High School senior Zahava Fertig, R.H. Myers resident Sonya Davis, Yavne High School senior Sora Mindy Thav and R.H. Myers resident Marcia Grossman | Submitted photo
seniors at Yavne High School and enjoy the communitywide Yavne High School musical production which will further strengthen the mutual relationship forged.
“Watching our students interact with the seniors at Myers with such tenderness, care and compassion was heart-warming,” Rachel Weinberg, principal, general studies, of Beatrice Stone Yavne High School, said. “Their eagerness to continually return is truly inspiring. Both groups have benefited immensely from the connection and the mutual giving of themselves to others.”
Content provided by Hebrew Academy of Cleveland
School SPOTLIGHTS
Fuchs Mizrachi School
On Jan. 27, Fuchs Mizrachi’s junior high and high school came together to commemorate the yahrzeit of Leonard Fuchs. Rabbi Blau gave a beautiful tribute honoring Mr. Fuchs’ profound legacy – a man who cherished learning and education for all and played an instrumental role in shaping the Fuchs Mizrachi School.
First graders Tirtzah Dahan, left, and Akiva Glickman enjoy lower school Tu B’shvat seder.
Content provided by Fuchs Mizrachi School
On Jan. 30 in solidarity with Israel and celebrating the return of Agam Berger, along with the other hostages who have been freed, the girls throughout the school braided their hair just as Agam braided the hair of fellow hostages. Pictured here are eighth graders Sophie Stein, Rivky Lichtman, Avi Spiegler, Gabriella Zuchowski and Suri Berlin.
Juniors Shiran Ruskin, from left, Kayla Schlanger, and Naava Prero organize “Go Purple Day” in the high school which focuses on raising awareness about healthy relationships and domestic violence.
