Communication and Consultation Plan
6. Communication Approach 6.1 Strategy Overview: Conversation Locally; Broadcast to Wider Audience The Link Alliance’s communication and consultation approach will be to engage and inform the primary audience of local residents and businesses who are identified as being either an affected or affected-in proximity party about the Normanby Road early works. This engagement approach will prioritise face-to-face interaction and access to information to ensure affected parties are aware of the early works and associated actual or potential effects. The wider community will be engaged with through a predominantly online and electronic communication strategy. The key messages for this audience will be advanced communication of changes to road function, to enable informed choice and to ensure travel-related information is readily available. The Link Alliance recognises the diversity amongst the stakeholders and their level of interest and likely involvement in the early works. While large segments of the community or particular groups have similar interests and issues, there are also specific individuals and groups with unique or individual needs. This includes those from culturally diverse backgrounds. The Link Alliance will endeavour to fully understand stakeholders and the community, their expectations and communication needs. The Link Alliance, in co-ordination with CRLL as required, will be responsible for maintaining clear lines of communication between key stakeholder groups and ensuring they are kept fully informed about the early works.
6.2 Communication Tools The following engagement and communication tools will be utilised during the early works, with a preference for electronic media rather than printed material in keeping with the Link Alliance sustainability goals. They are consistent with the continuous and up to date engagement identified in Section 8.4 of the SIBD DWP (Appendix F of the CEMP). Table 6-1: Communication tools
Channel
Tool
Usage/content
Audience
Distribution frequency
Publications
Construction look aheads
E-notices or printed notifications that provide advance notification of the proposed work activities and potential impacts. Notifications will address (as appropriate): • Key project milestones. • Upcoming works. • Activities and the expected impact. • Major complaints. • Feedback. Distribution: via email to all parties identified in Appendix B and any other parties that have
Directly affected parties, affected inproximity parties and the wider community
Monthly
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