P A R A M O U N T
PULSE BEAT November 2012
Serving the Community Since 1990
www.paramountchamber.com
City History Enshrined in Art Piece at Paramount Pond
T
he City’s Outdoor Art Museum has gained its latest addition, a wall mural at the Paramount Pond featuring historical images on tile. Included is a vintage shot of the corner of Jackson St. and Paramount Blvd. from the 1930s as well as a number of photos of Iceland, the venerable skating rink in town. As the City has worked over the years to improve and transform its physical environment for the benefit of residents and local businesses, a special emphasis has been placed on adding
public art to the landscape. This has taken many forms, from farm animal cut-outs to a series of flowing water fountains, from murals painted on utility boxes to dozens of sculptures all over town. These items are paid for out of the public art fund, which is financed by a small fee assessed on larger development projects in the City. Probably the most concentrated area of art is in the public plaza known as the Paramount Pond. The theme of the sculpture garden there is “Perfect Ice,” a
nod to the City’s long connection to ice skating as home of the landmark Iceland and the famous Zamboni ice-resurfacing machine. The eight-foot-by-eight-foot mural, which has the photos etched in by laser, has a lifetime non-fade guarantee. Its addition to the Pond is the crowning touch on the recent refurbishment of the 13-year-old public space. The Pond, of course, is also home to the City’s annual Holiday Tree Lighting Ceremony. This month the event will take place on Wednesday, November
28th, at 6:00 p.m. Like last year, the seating arrangement will be spread across Paramount Blvd. and up Jackson St. toward the library. The layout received a lot of positive comments last year, creating increased capacity and bringing more viewers closer to the stage. When you come out to enjoy the holiday lights and entertainment on the 28th – or if you happen to stroll the Pond anytime before then – check out the mural, this latest piece in Paramount’s ever-increasing public art collection.
2013 PARAMOUNT POSTER Put your business on the “2013 Paramount Poster.” This colorful collectible poster is a favorite with businesses and residents alike. You can have a hand drawn replica of your business or company vehicle. You can choose to advertise on a billboard, lamp post banner or select a logo spotlight. Best of all you can have your own “Super Hero or Character” designed specifically for your business. 7,000 copies will be printed and distributed throughout the City. For more information about putting your business on the poster call the Paramount Chamber of Commerce and ask for Maria MacLean
562.634.3980. Paramount Chamber of Commerce
PULSE BEAT
15357 Paramount Boulevard, Paramount, CA 90723
What’s inside Ask The Expert..........................10 Business Card Directory.............12-13 Business Corner.........................11 Cityscape..................................15
Help wanted............................. 9 Mayors Corner.......................... 3 Members Only...........................14 New Members...........................10, 11
On Patrol...................................... 4 PEP.................................................7 Service Clubs.................................13