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CITY OF GREENVILLE

Event Sponsorships DOWNTOWN EVENTS & CULTURAL ARTS

Contents OVERVIEW OF EVENTS

0405

Downtown Alive

Main Street Fridays

Saturday Market

Fireworks at Unity Park

Moonlight Movies

Ice on Main

SPONSORSHIPS

1213

Downtown Alive/Main Street Fridays

14-15

Saturday Market

16-17

Fireworks on the Fourth/Moonlight Movies

18-19

Ice on Main

20-23

CONTACT INFO

Overview

CITY OF GREENVILLE EVENTS

The City of Greenville is proud to present our Event Sponsorships opportunities - a unique collection of signature events that celebrate the vibrancy and energy of Main Street. Each of these events offer guests the opportunity to enjoy live entertainment and the company of friends while making memories amid Greenville’s award-winning downtown. Sponsorship with the City of Greenville is a unique partnership opportunity for area businesses and corporations. We strive to maximize exposure, match you with your target audience and work closely with you to create an experience that is tailored to your specific needs. City of Greenville Event Sponsorships affords the chance to engage new and existing clients, expand brand reach and/or introduce a new product or service. Additionally, these events are vital to business and economic development in Greenville and serve as a valuable networking tool for many patrons.

PARTNERSHIP OPPORTUNITIES There are many ways to partner with the City of Greenville through our Event Sponsorships. Each level of sponsorship delivers consistent turnkey solutions designed to meet the needs and goals of our partners. Sponsors can customize their marketing experience while taking full advantage of opportunities developed and structured by our experienced and dedicated event staff.

Thursday

M A RC H - AU G U S T

DOWNTOWN ALIVE Downtown comes alive every Thursday evening with an outdoor street party featuring live musical entertainment with varied sounds, including rock, blues, funk and cover bands. Main Street serves as the perfect backdrop to this free event series where people can unwind by meeting up with friends, to grab a drink and a bite to eat while networking & making new memories. Arts After Dark is a partnership between Metropolitan Arts Council and PNG Downtown Alive! We present a dynamic art market where you can find local artists and makers showcasing and selling their craft every month. Immerse yourself in the local art scene and support talented, diverse artists, all while enjoying the energetic atmosphere of PNG Downtown Alive.

Sponsorship Levels • Title Sponsor • Presenting Sponsor • Main Street Sponsor

• Stage Sponsor • Ticket Booth Sponsor

Target Audience • 25-65+ years old

Attendance • 1,800+ weekly • 45,000+ seasonly

METROPOLITAN ARTS COUNCIL Downtown Alive serves as the single largest fundraiser for the Metropolitan Arts Council (MAC), a supporter of arts-related programs in Greenville and the Upstate. MAC is a registered non-profit organization with a 501 (c) 3 status. A portion of your sponsorship may be tax deductible. More information is available should these benefits be of interest to your business. 6

Friday

M A RC H - S E P T E M B E R

MAIN STREET FRIDAYS Wind down the work week listening and dancing to the best musical entertainment performed by local, regional and national talent. Main Street Fridays is a 29-week free music series running every Friday from March through September. This Friday night tradition provides the perfect opportunity to enjoy downtown Greenville on our award-winning Main Street. Each week throughout the event series features a variety of musical genres and styles, including beach, oldies, blues and party. In addition, special promotional events add to the family fun. Be a part of the excitement every Friday night.

Sponsorship Levels • Title Sponsor • Presenting Sponsor • Main Street Sponsor

• Stage Sponsor • Ticket Booth Sponsor

Attendance

Target Audience

• 25 - 65+ years old

Attendance • 2,000 - 2,500+ weekly • 65,000+ seasonly

Saturday

M AY - O C T O B E R

SATURDAY MARKET The Saturday Market features the finest in locally grown fresh produce, gourmet foods and artisanal goods curbside on Main Street. The market is a free event open Saturdays, May through October, from 8:00 a.m. to 12:00 p.m. Throughout the season, the market features live music and interactive events that appeal to a wide variety of customer interests. Market events include chef demonstrations, educational pieces including gardening and craft tips and healthy lifestyle tips for the entire family.

Sponsorship Levels • Title Sponsor • Presenting Sponsor • Front Porch Sponsor

• Series Sponsor • Bistro Sponsor

Target Audience • 15-65+ years old

Attendance • Apporximately 165,000+ annually

ATTRACTIONS Front Porch Activities, Touch-A-Truck (September), Autumn Harvest (October), Bistro Area

MARKET VENDORS Over 75 total vendors selling the season's freshest produce, specialty foods and the area's most original, high-quality crafts. 8

4th of July

6 : 0 0 PM - 10 : 0 0 PM

FIREWORKS AT UNITY PARK Fireworks on the Fourth is Greenville’s newest premier 4th of July celebration, showcasing one of the state’s largest fireworks displays. A spectacle of colors illuminates the sky of downtown Greenville as families gather to enjoy live music and food trucks, while celebrating the patriotism of the Upstate community. Fireworks on the Fourth presents sponsors with a remarkable opportunity to support a FREE patriotic event, enjoyed by approximately 25,000 people within Unity Park. Sponsors have long recognized the City of Greenville’s 4th of July celebrations as a unique way to showcase their brand, while enjoying a celebration that only happens once a year.

Sponsorship Levels • Title Sponsor

Attendance

Target Audience

• Families

Attendance • 25,000+ within Unity Park

Thursday MOONLIGHT MOVIES Moviegoers can bring their picnic dinners, blankets and lawn chairs and enjoy classic films under the stars on Thursday evenings during the months of September and October. The free series held in Falls Park features classic movies of various genres.

SAMPLES OF MOVIES Strangers on a Train, Star War: Return of the Jedi, The Wizard of Oz, The Magnificent Seven, Breakfast at Tiffany's, The Truman Show, Back to the Future

Sponsorship Levels • Title Sponsor

Target Audience • 15-65+ years old

Attendance • 3,000+ per season

SE PTEMBE R - OCTOBE R

Winter

N OV E M B E R - JA N UA RY

ICE ON MAIN

The City of Greenville’s Ice on Main serves as Greenville’s only outdoor, seasonal ice rink. Set in the Village Green off Main Street, the popular rink is an attraction that truly adds to the city’s distinctive charm. Over the past 12 years, more than 195,000 skaters have enjoyed this wintertime tradition. In addition to the day-to-day operations of the ice rink, multiple programming opportunities and promotional events are available to the public. These include, but are not limited to, discounted sponsor nights, season-long discount event and season passes. In addition, field trips, theme nights and birthday parties are available for programming of the rink.

UNIQUE OPPORTUNITY Due to its prominent location in the heart of downtown, the rink reaches a larger number of impressions throughout its two-month season. Additionally, the rink is located in close proximity to many tourist attractions, increasing exposure to Greenville tourists and locals alike. This unique event is sure to meet you at your needs, from community outreach to branding opportunities, and all of the skating fun along the way!

Sponsorship Levels • Title Sponsor • Skate Shed Sponsor • Ticket Sponsor

• Ticket Shed Sponsor • Viewing Area Sponsor • And more!

Attendance

Target Audience

• Everyone

Attendance • 40,000 - 50,000 weekly • 21,000+ attendance tickets

Breakdown SPONSORSHIP LEVELS

Each event will deliver numerous points of activation for partners that will include personal interaction with event guests, brand and marketing opportunities, as well as hospitality benefits for use by sponsors. As a comprehensive effort targeted to maximize event participation, sponsor-value and brand reach, event partners will be fully integrated into the event platform and marketing elements.

• ONETOONE MARKETING: Interact directly with thousands of customers & prospective clients. • BRAND AWARENESS: Increase your product’s visibility both onsite & through ads with our media partners. • SAMPLING: Provide direct product interaction & education to a targeted group of consumers. • PROMOTIONAL OFFERS: Distribute coupons, create sweepstakes or contests, etc. to maximize your return. • RETAIL TRAFFIC: Build promotions that increase store traffic. • DATABASE BUILDING: Integrate promotional elements that provide demographic & buyer behavior information. • GOODWILL: Enhance your perception in the community by partnering with the City of Greenville. • EMPLOYEE RELATIONS: Involve employees in event activities to build enthusiasm, teamwork, & loyalty. • SOPHISTICATED PROMOTIONAL CAMPAIGNS: Work with the City’s dynamic, experienced marketing department to develop fun & creative promotional campaigns aligned with specific events.

Sponsorships

DOWNTOWN ALIVE/MAIN STREET FRIDAYS BENEFITS:

MAIN STREET SPONSOR

TICKET BOOTH SPONSOR

A dedicated 10x10 tent area for promotional/display use to showcase your company’s products/services at event Sponsor logo included on event website & link to your website Sponsor mentions on @gvilleevents social media (Instagram/Facebook) Sponsor logo included on sponsor specific banners Sponsor logo included on on-site event signage (i.e. pole banners, schedules, etc..) # of beverage tickets for use throughout event series Opportunity to speak from stage at event Sponsor name and/or logo and brand identity integrated into stage promotion Sponsor logo included on (2) stage banners Sponsor logo included in media trade promotions including print, radio, & TV Sponsor will provide verbiage for pre-recorded stage announcements Sponsor logo included on event logo Sponsor name and/or logo and brand identity integrated into all event collateral Opportunity to speak at event press conference Category exclusivity 14

(150)

STAGE SPONSOR

(200)

PRESENTING SPONSOR

(400)

TITLE SPONSOR

(450)

Sponsorships SATURDAY MARKET BENEFITS: A dedicated 10x10 tent area for promotional/display use to showcase your company’s products/services at event Sponsor logo included on event website & link to your website Sponsor mentions on @gvilleevents social media (Instagram/Facebook) Opportunity to speak at event press conference Sponsor logo included on Front Porch signage — i.e. banners and directional signage Sponsor name and/or logo and brand identity integrated into all event collateral Sponsor logo included in on-site signage Sponsor logo included in media trade promotions including print, radio and TV Category exclusivity Opportunity to speak from stage during event Opportunity to facilitate presentation of colors VIP tickets that includes food, beverages, private viewing area and indooor restroom access Sponsor will provide verbiage for pre-recorded stage announcements Opportunity for sponsor to provide video/images for inclusion in movie pre-rolls

FRONT PORCH AREA SPONSOR

PRESENTING SPONSOR

SM TITLE SPONSOR

Sponsorships FIREWORKS AT UNITY PARK BENEFITS:

PRESENTING SPONSOR

TITLE SPONSOR

A dedicated 10x10 tent area for promotional/display use to showcase your company’s products/services at event Sponsor logo included on event website & link to your website Sponsor mentions on @gvilleevents social media (Instagram/Facebook) Opportunity to speak at event press conference Sponsor logo included on Front Porch signage — i.e. banners and directional signage Sponsor name and/or logo and brand identity integrated into all event collateral Sponsor logo included in on-site signage Sponsor logo included in media trade promotions including print, radio and TV Category exclusivity Opportunity to speak from stage during event VIP tickets that includes food, beverages, private viewing area and indooor restroom access Sponsor will provide verbiage for pre-recorded stage announcements Opportunity for sponsor to provide video/images for inclusion in movie pre-rolls

(15)

(20)

MOONLIGHT MOVIES BENEFITS:

MM TITLE SPONSOR

A dedicated 10x10 tent area for promotional/display use to showcase your company’s products/services at event Sponsor logo included on event website & link to your website Sponsor mentions on @gvilleevents social media (Instagram/Facebook) Opportunity to speak at event press conference Sponsor logo included on Front Porch signage — i.e. banners and directional signage Sponsor name and/or logo and brand identity integrated into all event collateral Sponsor logo included in on-site signage Sponsor logo included in media trade promotions including print, radio and TV Category exclusivity Opportunity to speak from stage during event Opportunity to facilitate presentation of colors VIP tickets that includes food, beverages, private viewing area and indooor restroom access Sponsor will provide verbiage for pre-recorded stage announcements Opportunity for sponsor to provide video/images for inclusion in movie pre-rolls

Sponsorships ICE ON MAIN BENEFITS:

VILLAGE SPONSOR: THEME NIGHT

VILLAGE SPONSOR: BOGO NIGHT

Opportunity for (1) branded theme night, or loyalty discount night Sponsor logo included on event website & link to your website Sponsor mentions on @gvilleevents social media (Instagram/Facebook) # of admissions tickets to Ice on Main

(20)

(40)

# of invitations to VIP Night

(4)

(8)

(1)

Sponsor logo included on rinkside sponsor banners # of nights of on-site activation during season Opportunity for branded discount skate night. Addimission will be BOGO on pre-determined night mutally agreed upon by sponsor/City Sponsor name and/or logo and brand identity integrated into respective on-site collateral Sponsor recognition at event press conference Logo included on (3) on-site heaters Sponsor logo included on signage integrated within the Viewing Area Sponsor logo included on a minimum of 5 benches within Viewing Area Sponsor logo included on a minimum of 8 benches located at the front of the ice rink

VILLAGE HEATERS SPONSOR

VIEWING AREA SPONSOR

(40)

(8)

(1)

(2)

BENCH SPONSOR

(50)

(1)

Sponsorships ICE ON MAIN

SKATE SHED SPONSOR

SKATE SCOOTER SPONSOR

# of admissions tickets to Ice on Main

(60)

# of invitations to VIP Night

(12)

(2)

BENEFITS: Sponsor logo included on event website & link to your website Sponsor mentions on @gvilleevents social media (Instagram/Facebook)

Sponsor logo included on rinkside sponsor banners Sponsor name and/or logo and brand identity integrated into respective on-site collateral Sponsor recognition at event press conference # of nights of on-site activation during season Logo included on front of Skate Scooter Logo included on back of Admission Tickets (approx. 10,000) Logo inclusion in digital ticket confirmation email Logo included on Ticket Shed signage Sponsor opportunity to host (1) private skate event for (75) guests Sponsor logo integrated into Ice on Main logo Opportunity to speak at press conference 22

TICKET SPONSOR

TICKET SHED SPONSOR

TITLE SPONSOR

(60)

(150)

(12)

(20)

(2)

(8)

Contact

NEED MORE INFORMATION

For more information regarding sponsorhip opportunities, or to become a sponsor, please contact our team!

Christian Taylor ctaylor@greenvillesc.gov 864-467-4485

City Hall 206 S Main Street Greenville, SC 29601