CASE STUDY
MYFITNESSPAL AND CITRIN COOPERMAN TM
SETTING THE STANDARD FOR BUSINESS RELATIONSHIPS MyFitnessPal provides powerful tools that make it easier for everyone to live a healthier life by tracking meals and physical activity. MyFitnessPal is one of the best health and wellness apps, helping nearly 1 million users reach their nutrition and fitness goals every year. Members use it to log food, hydration, weight, and exercise so they can better understand their habits and reach their goals, and take advantage of the app’s food database that contains over 18 million foods. MyFitnessPal was a finalist for Mogul’s “Top 100 Workplaces with the Best D&I Initiatives” in 2021 and included in Mogul’s “Top 100 Workplaces for Diverse Representation” in 2022.
Business Profile • • • • •
Founded in 2005 #1 global food tracking and nutrition app 150+ employees Headquartered in Austin, Texas National Presence