The Most Inspiring Women Leaders To Watch In 2023 | CIO Women Magazine

“You will be defined not just by what you achieve, but by how you survive.”

- Sheryl Sandberg

Inaworlddrivenbyprogressandinnovation,inspiringwomenleadersareatthe forefront,leadingthenextgenerationwithunwaveringdeterminationandvision. Thesetrailblazersarebreakingbarriers,shatteringglassceilings,andredefiningwhat itmeanstobealeader.Throughtheirpassion,resilience,andcommitment,they inspirenotonlyfellowwomenbutalsopeoplefromallwalksoflife.

Thesevisionarywomenembracechallenges,championdiversity,andempowerothers toreachtheirfullpotential.Theyembodythequalitiesofcourage,empathy,and inclusivity,pavingthewayforabrighterandmoreequitablefuture.Withtheir remarkableleadership,theyinspireusalltodreambigandmakealastingimpact.

FeaturingforCIOWomen’sthisspecialeditionofTheMostInspiringWomen LeaderstoWatcharethestoriesofsuchinspiringwomen.

Forthecoverreadabout-

Introducing ,thepowerhousebehindthebrand"CoachSonia".A SoniaZarbatany world-renownedInternationalspeaker,lifecoach,businesscoach,personalbranding expert,andcorporateconsultant,basedoutofMontreal,Canada.Sheisatrueleader intheindustry,inspiringthousandsofindividualsandbusinessesworldwidetolead theirbestlifebothpersonallyandprofessionally

Soniaisnotjustanycoach,butaforcetobereckonedwith.Herexpertiseinpersonal branding,businessstrategy,andgeneratinglong-termwealthhasmadeheroneofthe leadingexpertsintheindustry.Asasuccessfulentrepreneurandbusinessowner,she hasbuiltandscaledseveralbusinessestoover8figures,coachingherclientsto achieveresultsbeyondtheirwildestimagination.

AsthefounderofoneagencyandtheGMforalargeglobalizationvendor,AnnaN. Schlegelhasworkedonseveraltechnologies.Usually,sheentersacompanywhenit decidestogoglobalandseesitthroughagoodamountofexpansion.Someprominent examplesareonlinesecurity“https”withVeriSign,VMware’svirtualizationlayerand alltheirproducts,NetApp’soperatingsystemONTAPandalltheirproducts,Xerox digitalplatform,andGoogle’scrowdsourcinglinguisticprocess.

AnnaNSchlegelhashelpednumerousglobalizationengineeringprocessesadvance withfirstinternationalizationpatentsandpriorartthathavehelpedmanyother companies.Besidesthis,Annaisalsoanadvisortoafewtechnologicalcompanies, agencies,andnon-profits.

AnnaNSchlegelhashelpednumerousglobalizationengineeringprocessesadvance withfirstinternationalizationpatentsandpriorartthathavehelpedmanyother companies.Besidesthis,Annaisalsoanadvisortoafewtechnologicalcompanies, agencies,andnon-profits.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

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TheHeartbeatof Millions!

LIFEHISTORY

NormaJeaneMortensonwasgiventhe nameMarilynMonroeonthedayof herbirth,June1,1926,attheLos AngelesGeneralHospitalinLos Angeles,California.GladysPearl Baker(néeMonroe;1902–1984),her mother,wasborninPiedrasNegras, Coahuila,Mexicotoalow-income familyfromtheMidwestthathad movedtoCaliforniaattheturnofthe century.GladysPearlBakerdiedin 1984.GladysBakerwasjust15years oldwhenshetiedtheknotwithJohn NewtonBaker,amanwhowasnine yearshersenior.Robert,wholived from1918to1933,andBerniecewere theirtwochildren(1919–2014).In 1923,shehadherpetitionfordivorce andrequestforexclusivecustodyof thechildrengranted.However,shortly afterwards,Bakerabductedthe childrenandtransportedthemtohis homestateofKentucky

ThefactthatMonroehadasisterwas notrevealedtoheruntilshewas12 yearsold,andthetwodidnotinitially meetuntil1944,whenMonroewas either17or18yearsold.Followingthe endofhermarriage,Gladysfound employmentatConsolidatedFilm Industriesasafilmnegativecutter.She wedMartinEdwardMortensenin 1924,butthecouplesplitonlyafew shortmonthsaftertheirmarriageand werelegallyseparateduntil1928.The resultsofDNAtestingconductedin 2022suggestedthatMonroe's biologicalfatherwasCharlesStanley Gifford(1898-1965),acoworkerof Gladys'swithwhomshehadanaffair intheyear1925.Thisinformationwas revealedin2022.Doris(1920–1933), theolderofMonroe'stwootherhalfsiblings,andCharles,theyoungerof Monroe'stwootherhalf-brothers,were bothbornduringGifford'smarriageto hisfirstwife.

DespitethefactthatGladyswas emotionallyandfinanciallyunprepared forakid,Monroehadasecureand happylifeinhisearlyyears.Inthe

littletownofHawthorne,Gladysmade thedecisiontoentrustherdaughterto thecareofAlbertandIdaBolender, evangelicalChristianfosterparents.In addition,sheresidedthereforaperiod ofsixmonthsbeforebeingcompelled toreturntothecityinordertofind work.Afterthat,shestartedspending theweekendswithherkid.[24]Gladys purchasedamodesthomein Hollywoodwiththeassistanceofa loanfromtheHomeOwners'Loan Corporationduringthesummerof 1933.Shethenbroughtherdaughter Monroe,whowasthensevenyearsold, tolivewithher

ThecircumstancesofMonroe'syouth werethefirstimpetusforherpursuitof acareerintheentertainmentindustry: "Ididn'tliketheenvironmentaround mebecauseitwassortofbleak... WhenIfoundoutthatthiswasacting, Iimmediatelythoughttomyself, "That'swhatIwanttodo!"WhenIwas younger,someofmyfosterfamilies wouldtakemetothemoviesasa meanstogetmeoutofthehome,andI wouldwindupstayingthereforthe wholedayandfarintothenight.Iwas atinychildsittingupfrontallby myselfwithsuchalargescreen,andI reallylovedit.

OnJune19,1942,afewdaysaftershe turned16,shetiedtheknotwithJames Dougherty,afactoryworkerwhowas 21yearsoldandthesonoftheir neighbors.Shefeltthatsheand Doughertywereaninappropriatefitfor oneanother,andshesubsequentlysaid thatshewas"dyingofboredom" throughouttheirmarriage.They eventuallygotadivorce.

Shehadprominentpartsinthefilm noirNiagara,whichexplicitly dependedonhersexappeal,andthe comediesGentlemenPreferBlondes andHowtoMarryaMillionaire,which cementedherstarimageasa"dumb blonde."By1953,Monroewasoneof themostmarketableactressesin Hollywood.Thephotographsofher nakedbodywereonthecoverand

centerfoldoftheveryfirstissueof Playboy,whichwaspublishedthe sameyear Throughouthercareer,she hadalargepartintheformationand controlofherpublicimage,butshe wasdisheartenedwhenshewas typecastandunderpaidbythestudio. Shewasgivenatemporarysuspension atthebeginningof1954forrefusingto participateinafilmproject,butshe laterreturnedtoactinTheSevenYear Itch(1955),whichwasoneofthemost financiallysuccessfulfilmsofher career Sheafterwardswedanotherman.She wedJoeDiMaggioonJanuary14th, 1954,intheSanFranciscoCityHall, andtheceremonytookplacethere. Afterthat,theydrovetoSanLuis Obispo,andthenspenttheir honeymoonatthemountainlodgeof Monroe'slawyer,LloydWright,which waslocatedjustoutsideofIdyllwild, California.In1955,theyfinallyparted waysanddivorced.

AfterthemonthofOctober1955,the newrelationshipbetweenMonroeand Millergrewmoreserious.In1956, MonroewedMillerashersecond husband.AdivorcebetweenMonro andMillerwouldtakeplacein1961. Thepublicwasveryinterestedinthe turbulentpersonallifeofMonroe.She battledaddictionaswellasmental issuesthroughoutherlife.Her marriagestoJoeDiMaggio,aformer baseballstar,andArthurMiller,a writer,bothreceivedagreatdealof mediaattentionbutultimatelyresulted indivorce.HerdeathonAugust4, 1962,attheageof36,wastheresultof anoverdoseofbarbituratesthat occurredatherresidenceinLos Angeles.Itwasdeterminedthatsuicide wasthemostlikelycauseofherdeath.

MAJORLIFEEVENTS

Atthebeginningofhercareerasan actress,NormaJeanechangedher nameonceagain,thistimetoMarilyn Monroe(Monroewasher grandmother'smaidenname).Monroe appearedinherfirstmovieparton

February11,1947.Shehadalready bleachedherdarkhairblondeand calledherselfMarilynMonroe.

MarilynMonroemadeherdebutinthe filmindustryin1947withan uncreditedappearanceasatelephone operatorinthefilmTheShockingMiss Pilgrim.Shealsohadcameorolesin thefilmsYouWereMeantForMeand GreenGrassofWyoming.Inthesame year,shewascastinDangerousYears foralittlepart.

TheGoldenGlobeAwardforBest ActressinaMotionPictureMusicalor ComedywasgiventoMonoreonJune 29,1956,andshereceivedtheaward forherperformanceinthefilmSome LikeitHot.

OnJune29,1956,Marilynbecomes MarilynMillerafterconvertingto Judaismandmarryingthewriter ArthurMiller ArthurMillerwasher longtimeboyfriend.

OnJanuary21,1953,shemadeher debutintheleadingroleinherfirstbig picture.Monoroe'sdebutinaleading rolecameinNiagara.Shetookonthe roleofafemmefatalewhoplottedthe deathofherhusband.Shewasmet withgenerallyfavorablecomments, despitethefactthatthemajorityof reviewersconcentratedontheblatantly sexualaspectsofherperformance.

Monroeemergedasaprominentsex symbolandoneofHollywood'smost bankableactorsin1953afterstarring inthreefilmsthatwerereleasedthat year.Inthefirst,aTechnicolorfilm noirtitledNiagara,sheportrayeda femmefatalewhoplottedtokillher husband,whowasplayedbyJoseph Cotten.Bythattime,MarilynMonroe andhermake-upartistAllan"Whitey" Snyderhadcreatedwhatwould becomeknownasher"trademark" make-uplook.Thisstylehadblack browsarchedupward,paleskin,red lipsthat"glistened,"andabeauty mark.AccordingtoSarahChurchwell, "Niagara"isoneofMarilynMonroe's

mostblatantlysexualfilmsthatshe starredinthroughouthercareer The factthatMonroe'sbodywasseenin somemomentswithnothingmorethan asheetoratowelcoveringitwas surprisingtoviewersofthetime.The mostwell-knownmomentfrom Niagaraisathirty-secondlongshot takenfrombehindMarilynMonroein whichsheisseenstrollingwithher hipsswinging;thisphotowasused prominentlyintheadvertisingforthe picture.

OnMay19,1962,Monroewas requestedtoperformatJohnF Kennedy'sbirthdayparty,whereshe didsoalongwithaspeciallyprepared

lyric.Shedidsowhilesinging"Happy Birthday."TheGoldenGlobeAwards wereheldonMarch5,1962,and MarilynwontheawardforWorldFilm Favorite.

CONTROVERSIES

NudeCalendar

AfterMonroeadmittedtotheworldin Marchof1952thatin1949shehad appearedforanudecalendar,she foundherselfinthemiddleofa controversythatlastedfortherestof herlife.Afterdiscoveringboththe photosandthefactthatshehadbeen publiclysuspectedofbeingthemodel

afewweeksearlier,theproduction companyandMonroecametothe conclusionthat,inordertoprotecther career,itwouldbebestforhertoadmit tothemwhathadhappenedwhile emphasizingthatshehadbeenbrokeat thetime.Becauseofthismethod,she wasabletowinthesympathiesofthe generalpublicandgeneratemore interestinherfilms,forwhichshewas nowgettingtopbilling.Monroewas featuredonthecoverofLifemagazine asthe"TalkofHollywood"afterthe

incident,andgossipwriterHedda Hopperpronouncedhertobethe "cheesecakequeen"turned"boxoffice hit"afterthescandal.[98]Thepublic excitementinMonroewascapitalized onbyquicklyreleasingthreeofher films:"ClashbyNight,""Don'tBother toKnock,"and"We'reNotMarried!"

UtilizationofaSubstance

Monroehadareputationforbeing toughtodealwith,whichonlybecame

worseashercareergrew.This reputationwouldcontinuetohurther career.Shewasoftenlateordidnot showupatall,didnotrememberher lines,andinsistedonseveralretakes beforeshewaspleasedwithher performance.Shealsodidnot rememberherlines.Herrelianceon heractingtutors,firstNatashaLytess andsubsequentlyPaulaStrasberg,also annoyedthefilmmakerswhoworked withher.Ithasbeenhypothesizedthat Monroe'sdifficultiesstemfromamix ofperfectionism,poorself-esteem,and performanceanxietyonstage.

Onfilmsets,shefeltthatshehadlittle controloverherperformance,but duringpictureshootings,shehadmore inputintohowshewasportrayedand wasabletobemoreimprovisatory ratherthanaccordingtoascript.She foundthatfilmsetsweremorestressful thanphotoshoots.Shestartedabusing barbiturates,amphetamines,and alcoholinanefforttotreatheranxiety andchronicsleeplessness;however, thisonlymadeherproblemsworseand shedidnotdevelopastrongaddiction toanyofthesesubstancesuntil1956. Herissueswereaggravatedbyheruse ofthesesubstances.

Herpassingaway

Monroe'sbodywasdiscoveredather houseinBrentwoodwhenshewas36 yearsold.Isitpossiblethatshetook herownlife?Anaccident?Ascheme tohidethetruththatwashatchedby theKennedys?Ahomicidecommitted byoneofhermedicalpractitioners? Aftersixtyyears,thereisstillagreat dealofcontroversyaroundthe circumstancessurroundingher untimelydeath.

HOWSHEBECAMEFAMOUS

Herinnatebeautywasafactorin openingdoorsforher,buttheeffortshe putinwasthedrivingforcebehindher meteoricclimbtosuperstardom."She hadapassiontoimproveherselfby readingbooksonpsychology,

philosophy,poetry,art,theatre,and everythingelse,"addsVogel."You nameit,shereadbooksonit."Even aftershehadachievedfameasa Hollywoodactress,shepursuedher interestindramabyenrollingatthe famousActorsStudioinNewYorkand studyingunderLeeStrasberg.Shedid thisbecauseshehadtheambitiontobe adramastudent.Shewasapioneerin manyrespects,andinmanywaysshe wasafeministbeforethewordwas fullyrecognizedorunderstood. Afterbeingrehiredby20thCentury Fox,MarilynMonroeswiftly establishedherselfasthemost marketablestaratthecompany. Followingherroleasatragicfemme fataleinthefilmNiagara(1953),she wentontostarinasuccessionoffilms thathelpedcreateher"dumbblonde" reputation.Thesefilmsinclude timelessmasterpiecessuchasHowto MarryaMillionaire(1953),TheSeven YearItch(1955),andSomeLikeItHot (1962).(1959).Herusualpart,which wasthatofaditzycharmerwith perfectcomictiming,setherapart frompeerssuchasElizabethTaylor, DorisDay,andAudreyHepburn, whosecharactersexemplifiedmany typesoffemininity.Day'sbenign"girl nextdoor"attitudeinvokedthe attractivenessoftheyoungeractress' pin-upcareer,whileTaylor's seductressesbattledwithMonroe's effervescentblondes.Dayalsohada roleintheproductionofthefilm"The SevenYearItch."Hepburn,onthe otherhand,isknownforcultivatingan imageofaristocraticelegance,whichis characterizedbyhersocial sophisticationandflair.

Whenoneconsidersthestar'stroubled personallife,itisevenmore remarkabletoseehowfarshehas comeprofessionally.Monroewas famouslydifficulttoworkwithdueto thefactthatshewasalwayslateto shootsandoftenmessedupherlines. Butshewasnospoiledprincess."Inall honesty,"addsVogel,"shesuffered fromtremendousstagefright.""She

wasanervousmesswhileshooting sequences,sometimesbreakingout intoarashorbecomingphysically unwellatthenotionofacting."Asa meansofcopingwiththetraumatic experiencesshehadgonethroughand theanxiousfeelingsshehad,she misusedthebarbituratesand amphetaminesthatherphysicianshad carelesslygiventoher.

Zarbatany’s Zarbatany’s Journey Journey Sonia LeadingwithImpact

ry

IntroducingSoniaZarbatany,the powerhousebehindthebrand"Coach Sonia".Aworld-renowned Internationalspeaker,lifecoach, businesscoach,personalbranding expert,andcorporateconsultant,based outofMontreal,Canada.Sheisatrue leaderintheindustry,inspiring thousandsofindividualsand businessesworldwidetoleadtheirbest lifebothpersonallyandprofessionally

Soniaisnotjustanycoach,butaforce tobereckonedwith.Herexpertisein personalbranding,businessstrategy, andgeneratinglong-termwealthhas madeheroneoftheleadingexpertsin theindustry.Asasuccessful entrepreneurandbusinessowner,she hasbuiltandscaledseveralbusinesses toover8figures,coachingherclients toachieveresultsbeyondtheirwildest imagination.CoachSoniaisa distinguishedglobalspeaker, captivatingaudiencesonEnglishspeakingstagesaswellasbeingan esteemedFrenchspeakerforEurope andglobalFrench-speakingplatforms.

TheCompany:SpreadingGlobal ImpactwithLove

Sonia’svisionistobethevoicethat leadsbyexample,demonstratingthatit

Iispossibletobeadedicatedmom,a lovingwife,andathriving businesswomanandimpacther TRIBEworldwide.Shebelievesin guidingpeople,provingthatthereare nolimitswhenitcomestopursuing theirdreamsandaspirations.

CoachSoniagoesbeyondordinary coachingservicestoprovideelite guidanceandtransformation.Its onlinecourses,including"Howto RevolutionizeYourInfluence:TheAIDrivenPersonalBrand"and"Master YourMindsetandRevolutionizeYour Business,"empowerindividualsto reachnewheightsofsuccess.The organizationtakesimmensepridein curatingexclusiveexperiencesand retreatsacrosstheglobethathavea profoundimpactonthecommunity

Inaddition,CoachSoniaMedia agencyisrenownedforitsexceptional launchstrategiesandpersonal brandingexpertise.Ithadthe privilegeofworkingwithsomeofthe biggestnamesinthecoachingand onlinee-learningindustry,enabling themtoscaletheirbusinessesfromsix tooversevenfigures.Thetailored approachandunrivaledstrategiesof organizationhavepositionedclients asindustryleaders,harnessingthe poweroftheirbrandstomakea lastingimpact.

Theorganizationbelievesinthe transformationalpowerofitsofferings andstrivetocontinuallyexceed expectations,raisingthebarfor excellenceintheindustry.Asan impact-drivenleader,Sonia’smission istoactivatethepotentialwithin women,men,andbusinesses worldwide.Shehasauniqueand rigorous360-degreeapproachto coaching,whichtakesonmindset, body,relationships,andbusiness, whichisunmatchedintheindustry

Asaninternationalspeaker,shehasthe privilegeofsharingherknowledgeand energyonvariousglobalstagesand conferences,leavingalasting impressionontheaudiences.Whenshe entersonstage,shewantstheaudience tofeelseen,appreciatedandheard.She wantsthemtoknowthattheirstruggle isREAL,butit'salsosolvable,with therightmindset,consistency, dedication,andACTIONPLAN!The CoachSoniaGlobalImpactisabout demonstratingthebeautyand opportunitybehindMASTERYand bringingtogetheraTRIBEtoinspire thenextgenerationofLeaders!

NavigatingChallenges:Unveiling theBlessings

Everysuccessstoryisaccompaniedby challenges.InMarch2020,Sonia embarkedonanexcitingjourneywith thelaunchoftheTRIBE,aphysical co-workingspacewherecreatorscould cometogether,collaborate,andbuild theirsocialmediapresenceand businesses.Littledidsheknowsthat theworldwasonthebrinkofaglobal pandemic.Meredaysafterthelaunch, shefoundherselfinMorocco,leading aretreatinthecaptivatingcityof Marrakechwith25remarkable individuals.

Merely5daysintothisexceptional experience,themomentumcametoa screechinghaltasCOVID-19 lockdownstookhold,leavingSonia strandedinMoroccowiththeweighty responsibilityofensuringthesafe returnofeveryoneinvolved.

Inthatpivotalmoment,shefound solaceinabeautifulChineseproverb thatspokeofhiddenblessings.It servedasareminderthatevenamid chaos,challengesholdwithinthemthe seedsofprofoundgrowthand transformation.Asacoach,she confrontedherselfwithavital question:"AmItrulythecoachIclaim

Surrounding yourself by the best and start working with people who align with your values is key. If you have a group of likeminded individuals who share a common vision and values, the possibilities are endless. We create an environment that fosters growth, innovation, and purpose. My advice to you is to seek out those exceptional individuals who bring their unique talents and perspectives to the table”

Cove rSto ry

“ It is her unwavering authenticity, her deep sense of self-awareness, and her commitment to staying true to herself. Often, we mistakenly believe that we must emulate others to achieve success. But the reality is, people are not looking for duplicates; they are drawn to the unique qualities that make us who we are.”

tobe?WillIhideandpanic,orwillI riseandpracticewhatIpreach?"And so,shechosetoRISE.

Withdeterminationandresilience,she notonlyensuredthesaferepatriation ofalltheguests,butalsotransformed thesituationintowhatshenow considerstheREALRETREAT.Coach Soniafacedthenewworldunfolding beforeit,seekingoutthehidden opportunitiesitpresented.

Returningtoanemptyco-working space,sheembracedthechallengeand revolutionizedherinitialvisionfor TRIBE.Soniaharnessedthegrowing onlinemomentumthathadtakenhold duringthelockdownsandturnedthis physicalspaceintoapowerfulonline agency!Thistransformationledtothe birthofathrivingonlinebusiness, impactingthelivesofover120,000 individualsvirtuallythroughher speakingengagementsandcoaching programsduringthosechallenging times.Itwasatestamenttothepower ofadaptationandtheunwaveringspirit ofawomanleader

TheRecipeforSuccess:Consistency andMastery

Consistencyandmasteryarethesecret ingredientsthathavepropelledCoach Soniatolong-standingsuccess.They arethebedrockuponwhichSoniahas builtherhabits,routines,andmindset. Theseinvaluableassetshaveallowed hertokeeppushingforward,creating, andinspiringotherstoshattertheir limitingbeliefs.Shefirmlybelieves thatsuccessisnotsolelymeasuredby grandleapsbutbythecourageous stepsherteamtakestowardthegoals. Eachsmallstride,eachactof consistencyandmastery,bringscloser todreamsandlightsthewayforothers tofollow.Asawomanleader,Sonia aimstoinspireindividualstoembrace thepowerofthesequalities,unlocking

theirtruepotentialandinvitingthemto takeaction.

Soniasays, “ Surrounding yourself by the best and start working with people who align with your values is key. If you have a group of like-minded individuals who share a common vision and values, the possibilities are endless. We create an environment that fosters growth, innovation, and purpose. My advice to you is to seek out those exceptional individuals who bring their unique talents and perspectives to the table”

ExclusiveProductsandServices

CoachSoniaoffersarangeof exclusiveproductsandservices tailoredtoindividualsseekingpersonal andprofessionalgrowth.These offeringsinclude:

1.KEYNOTE:Asaworldwide speaker,Soniavisitsvariouseventsand conferences,sharesherexpertiseon personalbrandmastery,business, mindset,andfemaleentrepreneurship whichinvolvesraisingawareness aboutthechallengesandopportunities facedbywomeninbusiness.

2.CORPORATECONFERENCES: Withherexpertiseinmastery, business,personalbranding,and mindset,Soniadeliversengaging presentationsthatleavealasting impact.Bysharingpracticalstrategies andthought-provokinginsights,she inspiresprofessionalstoelevatetheir performanceandachieveremarkable success.

COACHSONIAMEDIA-ONLINE PROGRAMLAUNCH

STRATEGIES:Throughheragency, Soniaofferscomprehensive consultancyservicesfortheonline brand,service,orprogramlaunches. Fromstrategydevelopmentto

marketingimplementation,CoachSonia offersafull-service"doneforyou"model wheresheguidesclientsthroughthe entireprocess.Additionally,itprovides anexclusiveconciergeservicetosupport theirclientsthroughouttheevent, ensuringaseamlessexperiencefrom programenrollmenttosales.

REVOLUTIONIZEYOUR INFLUENCE:THEAI-DRIVEN PERSONALBRAND:CoachSonia sharesinnovativestrategiestoleverage AItechnologyforcontentcreation, audienceengagement,andbrand positioning.Thisprogramisofferedboth inFrenchandEnglish.

DIYPERSONALBRAND101: Discoverthesecretstobuildinga powerfulpersonalbrandwithDIY PersonalBrand101.Thiscourse, availableinbothFrenchandEnglish, empowerspeoplewithpracticalstrategies andinsightstoelevatebrandpresence whileleveragingAI.Craftamagnetic personalbrandthatresonateswith audience,setspeopleapartfromthe competition,andpropelsthemtoward success.

THEWOMEN'SSUMMITBY WOMENFORWOMEN(FRENCH ANDENGLISH):Anempowering summitdesignedtofosterpersonaland professionalgrowthforwomen,created bywomen.Throughworkshopsand discussions,CoachSoniaexplores varioustopics,includingleadership, personaldevelopment,andwork-life integration.

90-DAYELITECOACHING:

Exclusivelyavailableforentrepreneurs andbusinessesachievingoversixfigures, thiselitecoachingprogramisdesignedto propelbrandtonewheights.Through personalizedstrategydevelopmentandan actionplantailoredtospecificgoals, Soniaguidesthrougha transformative 90-dayjourney

TRIBE48:Acomprehensive48-hour workshopdedicatedtopropelling personalbrandingtonewheights. Throughpracticalguidanceand valuableinsights,customergainthe toolstobuildapowerfulpersonal brandthatresonateswithaudience.

COACHSONIAONEDAY EXPERIENCE-ONEDAY-ONE PROBLEM-ONESOLUTION: It isaone-of-a-kind,intimate,in-person groupcoachingexperiencethat engagesinvariousactivities,receive personalizedcoaching,networkwith like-mindedindividuals,andcreate strategicplanstotacklechallenges.To enhancethevalueofthisexperience, Soniainvitesspecialgueststoprovide additionalinsightsandperspectives.

LIVEEVENTSATTHETRIBE:It givesanopportunitytoimmersein experience-drivenliveeventsheldat theTribe.Coveringarangeoftopics suchasmindset,body,business, personalbranding,andrelationships, theseeventsofferauniqueopportunity togainvaluableinsightsand experiences.

AdaptingtoEvolvingNeedswith AuthenticityandIndustryInsight

Asadedicatedcoach,Sonia wholeheartedlyembracesthe uniquenessofeachclients,including theirauthenticity,passion,andvalues. Shebelievesthatthesequalitiesarethe drivingforcebehindtheirgrowthand success.Toensurethatservicesremain relevantandimpactful,Soniaactively listens,conductsthoroughresearch, andstaysintunewithindustrytrends. Byvaluingclient’sauthenticity, passion,andvalues,CoachSonia embarksonatransformativejourney thatresonateswithwhotheytrulyare. Withafriendlyandaccessible approach,sheisdedicatedtoguiding herclientstowardsrealizingtheirtrue

potentialandmakingalastingimpact intheirchosenfield.

TechnologyforaSeamless Experience

Soniafirmlybelievesinthepowerof technologytoenhancethejourney.She incorporatescutting-edgetoolsand techniquestomaximizethe effectivenessandefficiencyofwork. Forinstance,inthe REVOLUTIONIZEYOUR INFLUENCEprogram,sheleveraged AI-drivenstrategiestoharnessthe poweroftechnologyinpersonal brandingefforts.

ContinuouslyExpanding

Soniaispassionatedabouthelping clientstoreachnewheightsandgo beyondtheircurrentsuccess.Withher dedicationtogrowthandmastery,she iscommittedtobuildingcustomized strategiesandactionplansthatwill takethemonanexcitingjourneyof expansion.Bystayingintunewiththe latestmarkettrends,activelylistening tovaluablefeedbackfromclients,and conductingthoroughresearch,she strivestostayaheadofthecurve.This allowshertoprovidefreshinsightsand innovativesolutionsthatmeetthe evolvingneedsofclients. Sheisdrivenbyadeepsenseof purposetodeliverexceptionalvalue andexceedexpectations.

IdealQualitiesofaWomanLeader: AuthenticityandSelf-Awareness

Whatsetsawomanleaderapart?

Accordingtoher, “ It is her unwavering authenticity, her deep sense of self-awareness, and her commitment to staying true to herself. Often, we mistakenly believe that we must emulate others to achieve success. But the reality is, people are not looking for duplicates; they are

drawn to the unique qualities that make us who we are.” Asaleader,and asamother,Soniaunderstandsthe significanceofembodyingthese qualities.Shestrivestobearolemodel forherchildren,showingthemthe beautyandpowerofembracingtheir authenticselves.

Responsibilitiesand Accomplishments:TheJourneyofa Visionary

AtthehelmofCoachSonia,Soniais notjustaleader;sheisthevisionary, thecreativeforce,andthestrategist. Throughoutprofessionaljourney, Soniahasexperiencedtremendous growth.Shenowstandsonglobal stages,ignitingtheheartsandmindsof thousandswithher voiceandenergy Yet,amidstalltheaccomplishments, thereisonethatreignssupreme—the lookonpeople'sfacesaftera conference,wheretheyfeelseen, loved,appreciated,andleavewitha renewedsenseofsupport,guidance, love,andmotivation.

CultivatingaUniqueTeam: GrowingTogether

Oneofhertopprioritiesisnurturing andcaringforteam.Soniaseeksout individualswhoarenotonlystrong, smart,andtalentedbutalsosharea deepcommitmenttoconsistencyand mastery.Shecreatesanenvironment whereworkisnotjustadutybuta joyfulpursuit.Herteamfosters cooperationandcollaboration, recognizingthatitsdiverse backgroundsandperspectivesbring richnesstoconversations.Andhere's whatmakesherteamtruly unique—theyareoutcasts,theyare morethancolleagues;theyarea family.Theycultivateasenseof belonging,whethertheyarebasedin Montreal,Paris,Istanbul,ortheUnited States.Thesharedpassionforpersonal

developmentunitesthemtobecome thebestversionsofthemselvesevery singleday

EmpoweringWomen:Embracethe Journey

Toaspiringwomenentrepreneurs, Soniaadvices—GOFORIT!Lifeisall aboutseizingopportunities,andthe onlywaytofailistonevertry.She adds, “Trust yourself, believe in your capabilities, and let your passion guide you. Remember that challenges are not roadblocks but stepping stones toward growth and success. Embrace the journey with open arms, and remember that you are never alone.”

Women'sCorner:Embracing Harmony

Asawomanleader,Soniafacesthe challengeofachievingwork-life harmony Thenotionofaperfectworklifebalanceisafallacy;itisthe harmonywithinthespectrumof responsibilities,ambitions,andduties thatcreatesafulfillingexperience.Itis crucialtounderstandthatthisisa naturalpartoflife'sebbandflow.Itis importanttomanagetheupsand downs,navigatetheprinciplesofyin andyang,andfindsolaceinthe interplayofvariousroles.Itis

importanttochallengebiasesand expectations.It'stimetobreakfree fromtheideathatwomenhaveto sacrificeotherpartsoftheirlivesfor success.Theycanbegreatleaders,and lovingmoms,andpursuetheirpassions withdetermination,rejectdouble standardsandembracethetruththat theabilitiesgobeyondsocietalnorms.

InclusionandEmpowerment:A WelcomingTribe

AtCoachSonia,women'sinclusion andempowermentarenotmere buzzwords;theyarewovenintothe fabricoforganization.Itembraces diversityandinclusivity,welcoming anyonewhoalignswithitscorevalues ofrespect,communication, authenticity,transparency,growth,and development.Equalityofopportunity isattheheartofwhatwedo.Sonia believesingivingeveryoneachanceto showcasetheirheart,theirvalues,and theirskills.Dedication,consistency, andcommitmenttothetaskarethe factorsthatdeterminesuccesswithin organization.

InspiringFigures:ACircleof Energy

Whenitcomestofindinginspiration, Soniaisinspiredbyspecific

individualsandtheenergytheyradiate. Hercircleisfilledwithincredible peoplewhohavetrulymasteredtheir skillsandexudeapassionandkindness thatisinfectious.Theycomefromall walksoflife,whetherthey'rededicated momspouringtheirheartsintotheir kidsorindividualsfromdiverse backgroundswhoaredeeply committedandpassionateaboutwhat theydo.Soniacelebratestheirvictories asherown.Itisthroughthese connections,thesefriendships,thatthe organizationmotivatesandinspires oneanothertoreachgreaterheights.

Sonia’skidsarehergreatestsourceof inspiration.Theirpureheartsand boundlessimaginationconstantly remindherofthelimitlesspossibilities thatexistintheworld.Theyinspireher toleadbyexample,showingthemthe importanceofstayingtruetooneself andpursuingdreamswith determination…andplay!

Work-LifeHarmony:ASymphony ofFulfillment

Whenitcomestoachievingaperfect work-lifebalance,peoplefind themselveschasinganelusivedream. Instead,itisimportanttoshiftthe focustowork-lifeharmony.It'sabout findingthatsweetspotwithinthe chaos,recognizingthattherewillbe timeswhenonearearequiresmore attentionthanothers.Asawoman leader,herjourneyhasbeenshapedby challenges,resilience,andan unwaveringcommitmentto authenticity.Embracingtheprinciples ofconsistency,mastery,andselfawarenesshasallowedhertotapinto herfullpotentialandinspireothersto dothesame.Toalltheaspiringwomen entrepreneursoutthere,sheencourages everyonetoseizetheopportunitiesthat comeintheway,embracetheupsand downsofthejourney

Cove rSto ry

HISTORY

TheSydneyHarbourBridgeisasteelarchbridgethatislocatedinAustralia andcrossesSydneyHarbour(also knownasPortJackson).Thebridge, whichhaditsinauguralopening ceremonyin1932,isnowusedasthe primaryconnectorforpublic transportationbetweenSydneyandits northernsuburbs.Becauseithasaspan ofaround500meters(1,650feet),itis consideredtobeoneofthelongest steel-archbridgesintheworld.Along itslength,itisequippedwithtwo pedestrianwalkways,ahighway,and fourseparaterailwaylines.

In1924,Bradfieldwasinchargeof overseeingthebeginningofthe project.Becauseofthedepthof SydneyHarbour'swaters,itwas impossibletoemploytemporary supports,thereforethesteelarchwas constructedfromeithersideofthe harbor.Thetwosidesfinallyconverged inthemiddleintheyear1930,anda grandceremonywasheldtocelebrate thebridge'sofficialopeningonMarch 19,1932.

CULTURALSIGNIFICANCE

TheSydneyHarbourBridgewas designatedashavingexceptional nationalhistoricvaluebythe AustralianHeritageCouncil.Its buildingwasasignificanteventin Australianhistory.Itsinaugurationin 1932wasessentialinthebuildingof contemporarySydneyandservedasa focalpointfornationaloptimism throughouttheGreatDepression.The HarbourBridgehasbecomealasting nationallandmarkandhasinspired manyofAustralia'sleadingartists.Itis oneoftheworld'smostmagnificent archbridges.Althoughitdoesnothave theworld'slongestarchspan,itsmass andloadcapacityarelargerthanthose ofothersignificantarchbridges,and

nootherbridgeinAustraliaequalsto itstechnologicalimportance.The bridgewasthemostexpensive engineeringfeatincontemporary Australia,andalthoughbeingover80 yearsold,ithasyettomeetitsfull capacity.TheSydneyHarbourBridge isespeciallynotableforitsaffiliation withJohnJobCrewBradfield,oneof Australia'smostillustriouscivil, structural,andtransportengineers, whoproducedtheoverall specificationsandoversawthewhole project.

LOCATION

TheSydneyHarbourBridgeinthe countryofAustraliamaybefoundata latitudeof-33.852222andalongitude of151.210556.TheSydneyHarbour BridgeislocatedinAustralia.From Sydney'sCentralBusinessDistrictall thewayuptotheNorthShore.

HOWTOREACH(MODESOF TRANSPORTATION)

THENEARESTAIRPORT

SydneyAirportistheclosestairportto theSydneyHarbourBridge(SYD) NEARESTRAILWAYSTATION

MilsonsPointStation

NEARESTFERRYSTATION

FerrystationsnearSydneyHarbour BridgeinSydney

KirribilliWharf

MilsonsPointWharf

JeffreyStreetWharf

NEARESTPLACEOF ACCOMODATIONANDCOSTTO HARBOURBRIDGE

FourSeasonsHotel

TheFourSeasonsHotelSydneyis colorfulandelegant,withmagnificent harbourfrontviewsandaluxuryday spawithspecialskincareand aromatherapytreatments.Itislocated inthehistoricRocksneighborhood, onlyashortwalkfromthecity'sretail andcommercialdistricts. Thecosteachnightis$300pernight

TheSebelQuayWestSuites

WhenyoustayatTheSebelQuayWest SuitesSydney,youcanexpectnothing butamazinghospitality,elegant accommodations,andexquisite service.Our5-starhotelprovideslarge apartment-styleapartmentswithviews oftherenownedSydneyHarbour Bridge,OperaHouse,TheRocks,and CircularQuay.TheSebelQuayWest SuitesSydneyissuitableforshort getaways,specialevents,andlongtermvacations,andislocatedinthe historicRocksarea,12.4kilometers

fromSydneyAirportandtheFerry Terminal.

Cost:$240pernight

HotelKithDarlingHarbour

HotelKithDarlingHarbourisa modernurbansanctuary Thisboutique hotelhasfoursmallroomtypes, includingthePetitequeenandPetite twinroomseriesfortravelers searchingforafashionableand comfortableplacetobedafteralong dayout,aswellastheStandardqueen roomsandQueenwithBalconyrooms forthatmorewiggleroom.

Cost:$230

CrownTowersSydney

CrownTowersSydneyisthegold standardinAustralia'spremiumhotel sector,havingreceivedaForbesaward forguestsafety.Eachaccommodation

hasstylish,contemporarydécorthat capturesthespiritofthestunningand distinctiveharborsideposition,with wonderfullyframedviewsofSydney's skyline.

Cost:$500pernight

MUSTFOODTOTRYOUT

XOCrispyFriedDumpling(5)Scallop Steamed(2pieces)

HalfshellscallopsteamedwithXOchilli andshallotsoysauce

QuailwithSaltandPepper(2pieces)

Stir-FrywithDriedChickenandBlack BeansBlackBeanSaucewithFired ChickenThighFillet(skinon)

MushroomwithSeasonalVegetablesin SoySauceVegetableSupreme

ChopsofMandarinPork

DuckinPlumSaucewithFriedPork ChopsTossedinSoyandChinkiang BlackVinegar

DucklingCrispywithSugarCaneand

PlumSauce

FilletPanFriedwithWasabiWasabiSlatheredSteakCube

StirFriedSalmonCubewithXOChilli

XOChipotleSeafoodDuckwith MushroomSoupandDryConpoy

SeafoodBeancurdSoupSoupwithHot andSourSauceSoupwithCrabmeat andSweetCorn

THINGSTODOANDTHINGS NOTTODO.

THINGSTODO

1.HarborCruisewithLunchBuffet

2.HarborCruisewithPremium3CourseDinner

3.Open-TopBigBusHop-onHop-off Tour

4.3-HourCatamaranWhaleWatching Tour

5.HarbourE-BikeTourGuided

6.CLIMBtothehighestarchofthe HarbourBridge.

7.Admirethesunriseorsunsetfromthe HarbourBridge.

THINGSNOTTODO

1.Goingonastrollwithoutatourguide

2.Stayingoutlateatnight.

3.Attemptingtoenterthewater BESTTIMETOVISIT.

Ifyou'reconsideringaBridgeClimbing Adventure,youmaybewonderingwhen theoptimumtimetoclimbtheSydney HarbourBridgeis.Thequickansweris thatyoucandosowheneveryouchoose. WhatmakestheBridgesowonderfulis thatitprovidesafantasticperspectiveof thecity,theharbor,anditsenvironsatall timesofday.

Climbsareheldatdawn,noon,sunset, andatnight.Eachtimeofdayhas variousfeaturesthatmakeaClimb uniqueandwellworthrevisiting.

CLIMBINGDURINGTHEDAYIS ENJOYABLE.

Duringtheday,youcanhearSydney's hecticbuzz,fromshipssailingbelow toSydneysidersgoingabouttheir business.

ViewsoftheazureseasofSydney Harbour,theOperaHouse,andthe splendoroftheRoyalBotanicGardens willbeavailableasyourise. TheClimngiteamcanalsoprovideyou withsomefantasticphotographs.

CLIMBINGATNIGHTCAN PROVIDEABEAUTIFULNIGHT VIEW

Atnight,Sydneycomesalivewith brilliantlightsandalivelynightlife.In theevening,theBridgeClimbofferslit 360-degreeviewsofthecityandits surrounds.

CLIMBINGATDAWN

Thesaying"theearlybirdgetsthe worm"accuratelyreflectsmorning climbing.Believeuswhenwesuggest thatgettingupearlytowatchthedawn overSydneyHarbourisworthwhile.

CLIMBINGATTWILIGHT

Thetransformationofthedayinto theeveningfromtheSummitisa spectacularsightthatmustbe experiencedtobeappreciated.The benefitofatwilightClimbisthat yougetthebestofbothworlds: SydneyduringthedayandSydney atnight.

NEARBYPLACES

PylonLookout

TheentrancetothePylonLookout andMuseum,oneofthetopSydney touristsites,islocatedatthefirst pylon.

TheOperaBar

Yes,thislocationallowsyoutokill twobirdswithonestone!TheOpera Bar,whichsituatedrightopposite theSydneyHarbourBridge,hasone ofthegreatestviewsofthebridge. Youmaygetupupandpersonal withtheSydneyOperaHousebefore relaxingwithadrinkandsome harbourbridgeshots.

BluesPointReserve(McMahons Point)

BluesPointReserveatMcMahons Pointisalocalfavoritebecauseit providestheidealsettingforapicnic withaview Welivedfairlyneartothis locationandpasseditonourwayto theboat.Despitethefactthatwesawit everyday,itstillastoundedus. Atlowtide,atinybeachemerges, allowingyoutosnapaphotosquareon (andyoucanevengetsomeoneinthe frametoofferperspective,asourniece graciouslydidabove!).

CahillExpressway

TheCahillExpresswayisanexcellent locationforanighttimephotoofthe HarbourBridge,particularlyifyou happentobeintownduringVivid. Youcanobtainaviewofthewhole harbour,includingthebridgeandthe OperaHouse.DuringVivid,youmay capturesomeincrediblelighttrails, likeourbuddyLeedidwiththisphoto.

ObservatoryHill

ObservatoryHillprovidesa spectacularviewoftheHarbourBridge andTheRocks.Thereisalargegrass

torelaxon,whichisidealforapicnic andaterrificareatoviewthesunset (whichhappensintheopposite directiontothebridgebutstilladds lovelysoftlighttophotos).It'salso freetoparticipate.

AVAILABLETOURS

BigBusSydneyandBondiHop-on Hop-offTour

ASydneyandBondiBeachbustrip providesalloftheadvantagesofa guidedtour,suchashassle-free transportationandonboardaudio commentary,whileallowingyouto exploretheattractionsatyourown speed.Ticketsaregoodfor24or48 hours,allowingyoutojumponandoff atsightssuchasSydneyHarbour,the Rocks,theRoyalBotanicGarden,and HydePark,orjustrelaxandenjoythe sceneryfromanopen-topdoubledeckerbus.

SydneyTheRocksGuidedWalking Tour

Onthisguidedwalkingtourof Sydney'shistoricarea,discoverthe

mysteriesofSydney'slegacy.Your guidewillleadyoualongshady lanewaysandcobbledcourtyards whereyou'lldiscoversomeofSydney's earliestbuildings,includingCadman's Cottage,builtin1816,andthe GarrisonChurch,builtinthe1840s, withstunningviewsofSydney HarbourandtheCampbellsCove Wharves.

SydneyBikeTours

Thiscitybicycletripallowsyoutosee Sydneylikeanative,withfourdistinct itinerarychoices.Allowyourguideto handletherouteandnavigationwhile youenjoytheview,passingattractions liketheSydneyHarbourBridgeand theSydneyOperaHouse.Youcan

chooseabiketourthatfitsyour scheduleandbudgetbyofferinga varietyoftourlengthsandfocalpoints.

SydneyHarbourHighTeaCruise

Enjoyaleisurelyafternoonsailaround SydneyHarbour,completewithhigh teatreatsandsparklingchampagne. Duringthis1.5-hourpicturesque viewingtour,you'llgetgreatviewsof classicSydneysitesincludingthe SydneyOperaHouse,SydneyHarbour Bridge,FortDenison,andthecity skyline.Upgradetogetawindowsea withgreatviewsoftherenowned gorgeousharborcity.Keepyour cameraavailableforamazingpicture opportunitiesineverydirection.

Reserveatablefora2-Course1.5Houror3-Course3-Hourlunchcruise inSydneyHarbour Asyourboatglides downtheriver,you'llseeiconic SydneysightsincludingtheSydney OperaHouseandtheSydneyHarbour Bridge.Yourseateddiningexperience includesdedicatedserviceforyour chosentwoorthree-coursemeal.As youtakeinthescenery,avarietyof freshseafood,pork,andveggiemeals areoffered.Upgradewhenmaking yourreservationtoensureawindow seat.

NNAN CHLEGEL ANN SCHLE E

NNAN CHLEGEL ANN N SCHLE L

ANNAN SCHLEGEL ANN SCHLE ANN S

ANNAN SCHLEGEL ANNAN SCHLEG ANN CHLE

ANNAN SCHLEGEL ANNAN SCHLEGEL ANN SCHLE

N L E G SCHLEGEL

ANN S CIO Women Magazine | 43

ANN CHLE

Beingabusinessleaderisadaunting taskintoday’sintensely-competitive marketplace.Itbecomestrickierifyou areawomanleader,giventhesocietal challengesalongwiththetraditional ones.However,manywomenare breakingthestereotypicalnormsto comeaheadandsuccessfullyleadtheir businessestowardgrowth.The increasedpercentageofwomenin businessisatestamenttothis.AnnaN Schlegelisaprimeexampleofa womanleadermakingamarkina typicallymale-dominantbusiness world.

EmbracingCulturesand Experiences

AnnawasborninOlot,Catalunya,a beautifulcorneroftheworldknown fortrade,visitors,entrepreneurs, artists,andhikersforalongtime.Anna grewupintwocountries,speaking fourlanguagesandspendingsummers surroundedbypeoplefromallover Europe.Shestudiedherfirsttwo universitydegreesentirelyinGerman andEnglish—whereshegotto understandtheworld,themanypoints ofview,diplomacy,howtoworkand speak,etc.

Enjoyingdifferentculturesfascinates Annaeveryday.Forexample,shehas signeddealswithanArgentiniananda KoreaninChina.Shethinksshecould nothavedonethiswithouta completelyopenmindtoculturesand manytrialsanderrorsalongtheway

Alongsidehavinglivedindifferent countries,beingraisedmultilingual, andbecomingawomanintech,Anna hasincredibleparentswholeadby valuesandalotofclarity.Sheraised fourkidswhoarenowintheirearly 20s.Oneofherkidsisaspecialneeds kidandshehaslearnedaboutautism for20+years,whichhasshapedher journeythusfar.

Atanearlyage,Annawasthe spokespersonforherschooltothe parents.Moreover,shewasthecaptain oftheVolleyballteamandoccasionally therefereeofthefinalgames.

“Someone saw something that I didn’t see. I just went with it. Maybe it started when I was young. I literally just connected all these dots recently when some journalist asked me,” sheasserts. Annafurtherstatesthatitiscrucialto giveyounggirlstheseopportunities. “Pick someone, try them out, show them how, mentor them closely, give them feedback,” sheadds.

HelpingCompaniesgoglobal

Asthefounderofoneagencyandthe GMforalargeglobalizationvendor, Annahasworkedonseveral technologies.Usually,sheentersa companywhenitdecidestogo globalandseesitthroughagood amountofexpansion.Some prominentexamplesareonline security“https”withVeriSign, VMware’svirtualizationlayerandall theirproducts,NetApp’soperating systemONTAPandalltheir products,Xeroxdigitalplatform,and Google’scrowdsourcinglinguistic process.

Annahashelpednumerous globalizationengineeringprocesses advancewithfirstinternationalization patentsandpriorartthathavehelped manyothercompanies.Besidesthis, Annaisalsoanadvisortoafew technologicalcompanies,agencies, andnon-profits.

There are roses and there are thorns, it’s a back and forth. I get up the next day with HEY we are still here, alive, and ready to kick off a brand new day of challenges, joys, and learnings.

LeadingfromtheFront

AnnastartedherowncompanyinSanFranciscotolocalize contentandinternationalizecode.Fromthere,shewashired byCiscoSystemsandconsultedwithmanycompaniesin SiliconValleylikeYahoo,Google,andLeviStrauss.She movedtoseveralotherhigh-techcompanieswhereshedid asevererotation.Annahasleddigitalmarketing, internationalmarketstrategy,andproductlifecyclesfor multi-billiondollarbusinesses.Moreover,shehasled globalization,enterprisecontentstrategy,andglobal engineering.

AlltheseexperienceshavehelpedAnnadeveloptheability toassistcompaniesexcelglobally Thinkingback,she recallsbeingaQAManagerasanexample,atranslator, data,andartificialintelligenceplatformapplications.All theserolesarepartofensuringproductsandplatforms, solutions,andcompaniescangrowglobally.Leveragingher experiences,Annaishelpinghercompanygoglobal.

“There are roses and there are thorns…”

Challengesareapartandparcelofthestoryofevery successfulbusinessleader Annaconfrontsthesechallenges withapositiveapproach.Shebelievesinlearningfromand havingfunwiththechallenges. “There are roses and there

are thorns, it’s a back and forth. I get up the next day with HEY we are still here, alive, and ready to kick off a brand new day of challenges, joys, learnings,” sheadds.

HavingimmigratedtoothercountrieshashelpedAnna pivotandadaptfast.Shefacedchallengeslikebeinga womanintech,raisingkidswhiletravelingalot,beinglaid off,etc.However,shebelievesallofthisisjustpartoflife. Annaputsalotofperspectiveintoeverythingshedoes.She believesifaleaderhasfunandmotivationtotrain,is constantlywillingtolearn,triestostayhealthy,andexhibits grit,theydonottakethingsaschallengesbutasadventures andnewareasofgrowth.

Annamentionsthatalotcanbefiguredoutorbrokendown intolittlesteps.Accordingtoher,thereisalwayssomeone totalktoabouthowyouparent,howtolearnanewarea, howyoushouldlookataproblem,etc. “If you have blind spots, you have to make your own reality with optimism. Dancing while you are at it, and being open to other perspectives,” sheasserts.

AttributesofSuccess

Annaattributeshersuccesstothepeopleshehasassociated herselfwith,ratherthanherdegreeorprofessional experience.Thepeopleshehasworkedwithandlearned

We all start with one main career or focus. Eventually, choose your superpower and get really great at that, but before that study different things. Eventually, study areas that surround your passion to expand how you see things.

ANN A N S CHLE GEL

fromhavebeeninfluentialinher career.Shehaslearnedalotfrom seeing,whichshedoeseventoday.She hastraveledtoChinaandJapanwith DianeGreene(ex-CEOofVMWare).

Moreover,shehasworkedwithBrian Anderson(GMofDell)andBob Pearse(ChiefStrategyOfficerof Netapp).Theabilitytodosohascome fromchangingjobs,studyingphilology toengineeringandstrategytohowto runboards,andofferinghersupportto helptheCSuite.

Furthermore,Annaisabigbelieverin attitudeandpredisposition,howtorun abusiness,empathy,andhowtolisten actively.Someofthesethingsarenot taughtinaregularclasssetting,and shehadtochoosethetypeofleader shewantedtobe.Annalearnedand keptlearningdifferentmodels,for example,presenting,speaking, listening,makingharddecisions,and havingcrucialconversations. “All these things you have to intentionally practice, learn, see what you are missing, and get feedback on,” she mentions.

ThirstforInnovation

Annabelievesthatentrepreneurship haschangedsignificantlyafterthe pandemic.Sherecallsalwaysgoingto theofficeandevenbeingstrictabout howmanydayspeoplecould telecommute.Presently,itisthe opposite.Annaadmitsthatworking fromhomehasitsadvantages, however,goingtotheofficemakesher feelmorespecialandbringsa camaraderieinadifferentway

Annafurtherstatesthatthereisalotof isolationhappening,however,thereare manyhourstoinnovate.Sheadaptedto beingremoteandstillbeingableto visitofficesinherglobalrole.She believesthatonehastokeepontopof howteamsarefeelingandperforming

If you have blind spots, you will need to ask what those are, proactively. Be open to themes you need to work on to grow.

andforher,alotofitisviaZoomor GoogleMeet.Shestillthinksthata ‘peoplefirst’mentalityandthirstfor innovationhavenotstoppedforher

Continuingtobringothersupthe ladder

Inthenearfuture,Annaplanstokeep learninghowtoadjust,runglobal companiesbetteraroundtheworld,and sharethoselearnings.Sheloves bringingothersalongwithherandisa hugeadvocateofgivingback.Anna hasalsolaunchedabooknamedTruly Global,whichsheplanstokeepreediting.Sheaimstokeepspeakingon behalfofWomeninTechnology.

Furthermore,Annaenvisionsherself

championingherkids,thekidsofthe non-profitsshesupports.Shealso aimstokeepdevelopingher internationalizationpatentaswellas learningwiththenewcomersand passingalongsomeknowledgewith them.

WordsofWisdom

Annaadvisesbuddingentrepreneurs tolearntheoppositeofwhatthey knownow “We all start with one main career or focus. Eventually, choose your superpower and get really great at that, but before that study different things. Eventually, study areas that surround your passion to expand how you see things,” sheasserts.

Annaisabigbelieverinsuperpower andmentionsthatitcomeswithalotof studying,immersion,anddifferent rotationsatvariouscompaniesor withinacompany.Forexample,at NetApp,Annahadworkedwith10 differentmanagersandeachone showedhersomethingdifferent.She wasabletohelpthembesuccessfulas well. “Help others be successful, often behind closed doors,” concludesAnna.

Sellingisoftenarguedasanartora science.Itisaskilltobemastered withpractice.Tillthetimeyoudon’t gothereandgiveityourall,you won’tknowthetechniquesfor successinselling.Intechniquesfor successinsales,persuasionis consideredthemostimportantoneto master.Eveniftodaymostjobsare sales-oriented,noteveryonecanmake asalesoeasily Therearesome learnedsalestechniquesforsuccessin salestobefollowed.

Tobeagreatsalesperson,youneedto firstfocusonfailures.Which customeryoucouldn’tcrackandwhat wasthereasonforthesame?Thisisa questionofwhichansweryou’llget afteralotofpractice.Itisa combinationofartandscience. Nobodyhasprovedittobeanartora sciencefully.So,itisalways consideredasacombination. Mentioningsometechniquesfor successinsales:

Herearetechniquesforsuccessin sales;

1.Delivermorethanpromised:

Thesethingsareusedalotbyecommercecompaniesastechniques forsuccess.Alotofbrandsusethis methodtobeintheconscienceof people.Theytrytogivesomething extrawiththeproductorprovide offersinkindofcash.Ithelpstobuild trustandloyaltyofthecustomer.

Bemindfulofsettingrealistictargets ofover-delivering.Provide exceptionalserviceortheproductand beintouchforfeedback.Observethe feedbackgivenandtrytoovercome thesituationonthenextoccasionifit isaseriousissuereportedbythe customer.Unexpectedly,whena customergetsmorethanhedemanded isthebestthing.Hemaydoword-ofmouthpublicityforyou.

2.Everycustomerisyourfirst:

Onthelistoftechniquesforsuccessin sales,treatthisoneasanonchangeabletrait.Thisshouldbethe bestthingyou’redoing.Assumethe customeryou’regoingtoapproachis yourlife’sfirstsale.Itwillgiveyouthe sameenthusiasmasyoureallyhadat thetimeofyourfirstsale.

Youmayleavealastingimpressionas youtryhardandgobeyondasneeded. Youwillcreatecustomeradvocates whowillvouchforyouatanygiven time.Assumingthis,theeffortis visibletothecustomerandthe organizationtoo.Thecustomerafter thesuccessfulpurchasemaygive appropriatefeedbackaboutyoursales techniquesandrememberyou.

3.

Beinremembrance

Inthetechniquesofsuccess,being rememberedisanotherskill.Meaning, yourtactshouldbesuchthatyou shouldberememberedfortheskillyou possess.Makingthecustomerhappy andpositiveaboutthepurchasehe’s makingisthesalesperson’s responsibility.Insteadofmakingstandoutproductsalsoofferstand-outsales experience.Givethankyounotesor writeapersonalizedmessageafterthe purchaseisdone.

Buildadvocatesandgetthemto interactwithyourcurrentcustomers. It’llgivethemvalidationthatthe salespersonisgoodandnotdeceiving inanyway.Itisagoodwaytofollow thelistoftechniquesforsuccess.Your handlingoftheoverallsalemustbe cleverandmindful.Trytobesmartand ateaseasmuchaspossible.

4.

Learntohandleobjections

Youwillfacesomecontradictory statementsfromthecustomers.As customersalsodoabitofresearch beforepurchasingaproduct/service,

theymaycomeupwithastudy.Inthis regard,techniquesforsuccesssuggest keepingthepresenceofmind. Communicatewithconfidenceandtry toconvincethembyprovingtothem whyyourproduct/serviceisbetter The customermaytellthatthesame productorsamecategoryproductof anotherbrandisgood,better,and cheaptoo.Thisexactisyourskill whereyou’vetohandlethecustomer perfectly

Forthis,youmustknowsome technicaldetailsofyourproductand showhowtheyarebetter.Thiswould beagoodtipinthetechniquesfor success.Dealingwithcontradiction requiresacoolmind.Afamous proverbworkshere:Listento understand,notrespond.Sticktothis principle.Talktoseniorsabouthowto handlethecontradictions.Followas theysay.Thebestoptionhereyoucan doistoshowcaseyourtechnical knowledgeofwhyyourproductis betterthanyourcompetitors.

5.Listenwhileyoucommunicate

Effectivecommunicationisthemost necessarythingtodoinsales.Without goodcommunicationskills,youwon’t beabletoconveyyourmessage properly.But,inthetechniquesfor success,listeningtothecustomer patientlywhiletheyaskanydoubtsisa signofaskilledandmasterful salesperson.

Answeringallquestionsandsolving thedoubtsofthecustomeristhe topmostpriorityofanysalesperson. Listeningisapracticetonurtureasit willtakeyouaheadinyoursales career.Beintouchwithyourcustomer. Askifthepurchasedproduct/service worksfineornot.Itisapartofaftersalesservicesandshowsyoucare aboutthecustomer

6.Studyyourcompetitors

Intoday’shighlycompetitive landscape,observingcompetitorsvia differentmediumshasbecomea necessity.Studyhowarethey achievingtheircurrentmarketshare, whatistheircustomerretentionrate, howhavetheydoneitandhowis brandloyaltyworkingforthem.All thesequestionsneedconcreteanswers. Discussitwithyourseniorsandcome upwithsomeideasforincreasing sales.Askforbrainstormingsessionsin theorganizationtomakeachangein thestrategiesofthesales.

7.Showempathyandapersonal touch

Depictingempathyintermsofsolving theissuesthepotentialcustomeris facing.Putyourselfintheirshoesand mastertheartofselling.Begenuine andkeepacustomer-centricapproach. Showthecustomeryougenuinelycare forthemandtheproblemthey’re facing.

Beempathetictowardsmakingthe experienceforthecustomerblissful. Ofcourse,youwantthemoneywhich comesfromthesalebut,entertainthe customeruntilheisfullysatisfied.If not,delegatetheresponsibilityto someonewhoisasgoodasyou.Make theexperienceunforgettableforthe customer.Thiswillbuildadvocacyfor you.

Conclusion

Asweconclude,wecansaythat sellingismoreofanart.Itrequiresus tobesensible,impromptu,tactful,and determined.Also,remembernotevery salewillbesuccessfulnomatterhow mucheverexperienceyougain.There isnoonewaytobesureofasale.

Thereareseveralwaysthataretried andgotsuccessfulorevenfailed.You canleveragetherightelementsand

technologytopersuadethecustomer. Yourproductknowledgeshouldalso beonthetop.Sharpenyourskillsdaily Beempatheticandpracticeacustomercentricapproachatalltimes.Assaid,it willcreateadvocacy.Besoft-spoken andreadilysolvecustomerdoubts.