Issuu

Magazine

2023 C o omen

INFLUENTIAL WOMEN Leaders To Watch In

THE MOST

Shareena Sandbrook: Pioneering Innovation and Empowering Success

Pg. 44

How Tina Turner deﬁed the odds and redeﬁned Stardom?

Pg. 12

Pg. 52

The Art of Selling 7 Techniques for Succes

| OCTOBER | 2023

Lori

Cornmesser

Driving Change By Empowering GROWTH-CULTIVATING PATHWAYS

Deepwatch | SVP WW Channel & Alliance Sales

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“A woman is like a teabag; you never know how strong it is until it’s in hot water.” - Eleanor Roosevelt

Dear Readers, With great pleasure, we present to you a compelling and empowering issue of “The Most Influential Women Leaders to Watch in 2023,” dedicated to spotlighting the trailblazing women leaders poised to shape the world in 2023. In a time of transformation and progress, these remarkable women are catalysts for change, embodying resilience, vision, and tenacity. In this special edition, you will embark on a journey into the lives and achievements of women who are setting new standards of excellence across diverse fields. They are the embodiment of courage, innovation, and the unwavering pursuit of their dreams. Our editorial team has had the privilege of engaging with these exceptional leaders, and we are thrilled to share their stories with you. Through in-depth interviews, you’ll gain insights into their personal journeys, the hurdles they’ve overcome, and their unyielding commitment to their chosen paths. Beyond the profiles, this issue delves into broader themes surrounding women’s leadership, including the importance of diversity and inclusion, the evolving landscape of female entrepreneurship, and the global impact of women in positions of influence. We aim to provide a holistic perspective on the multifaceted roles women play in shaping our society and economy. On the cover of the magazine, we have featured Lori Cornmesser (SVP WW Channel and Alliance Sales, at Deepwatch). Lori has built and fostered a 28-year sales career in the IT industry. Her preference for sales comes from the quick and constant growth of the field. With a global responsibility in the last 25 years, she underlines the countless opportunities in sales that build the base for ultimate success. Elsewhere in the magazine, we have featured Shareena Sandbrook (CEO of Frogparking). Wishing you a compelling read!

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34 44

Let’s take a tour of the Parisian Timeless Grandeur: Arc de Triomphe

Shareena Sandbrook: Pioneering Innovation and Empowering Success

CONTENTS

How Tina Turner deﬁed the odds and redeﬁned Stardom?

The Art of Selling 7 Techniques for Success

CONTENTS CONTENTS

22 Lori Cornmesser

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Live performances and stage shows are something many people crave for. The amount of joy you get while watching someone perform live is second to none. There are artists around the world who have ruled the hearts of people like me with their scintillating live performances. And when we talk about a performer setting the stage on ﬁre, Tina Turner is a name we simply cannot miss. The Queen of Rock ‘n’ Roll, Tina Turner is wellknown for her energetic stage presence and powerful voice. She used to bring infectious joy on the stage while singing, no doubt she became one of the most popular and beloved singers of the 20th century. In this article, we’ll go through her journey and explore more about what made her so popular. Swagger, Sensuality, Vocals, Energy! Tina Turner was an American-born Swiss singer who was known for singing with Ike Turner in the early 1960s. She was born with the name Anna Mae Bullock and launched a successful career as a solo performer. At the age of 44, she was the oldest female artist to top the Hot 100 and she had the oldest formidable acts in the history of music. Tina was an eminent singer who was noted for her “swagger, sensuality, powerful gravelly vocals, and unstoppable energy”. In addition to her wellpublicized history with her ex-husband, Ike Turner, her legs made headlines at the time. Books on Tina Turner’s Life Journey Tina gave voice to her journey through her autobiography “I, Tina: My Life Story” in which she recalls her expedition from having problematic childhood to becoming a brand icon in the music industry. Tina writes about her personal life, growth, and love life that impacted her deeply to become an exception in her circle. In this book, Tina writes about how it was diﬃcult for her to consummate her marriage and deal with her broken heart.

Mark Bego’s “Tina Turner: Break Every Rule” is her biography that explores her life, struggle, triumph, and the enduring legacy of music. Another book, “Tina Turner: The Legendary Queen of Rock ‘n’ Roll” by Rikky Rooks highlights her groundbreaking performances, iconic songs, etc. Remarkable Facts about Tina Turner Tina Turner not just broke the stereotypes of the music industry but also became an exception in it. She used to grab the attention of everyone in the audience while performing on the stage. Tina belonged to the hardscrabble farming community and ended up becoming one of the fabulous stars of the music industry. Let us read more such lesser-known facts about her: 1. Tina Turner was one of the ﬁrst black artists on MTV During the 1980s, MTV brought sudden demand for music videos, and this is the same period when Tina Turner made a historic comeback. MTV was not used to be the same diverse music platform as it is today. She became one of the ﬁrst black artists to perform there, which helped her to gain more visibility among music lovers at the international level. This is how Tina Turner became a household name worldwide. 2. Tina Turner was abandoned by her mother at the age of 11 years old During World War II, Tina and her three sisters were separated from her parents. They used to live with their grandparents in the United States. After the war, she was reunited with her parents and her family went back to Nutbush. Tina’s mother had an abusive relationship with her father. She abandoned Tina along with her three other daughters. They were sent to live with their maternal grandparents in Tennessee.

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3. She started singing in nightclubs While performing at St. Louise nightclubs, Tina learned the ﬁner points regarding vocal control and live performance. She joined the band at the nightclub and became a featured vocalist performer. ‘Boxtop’ was her ﬁrst single music album which she recorded with the band in 1958. Tina was leading among other vocalists with Ike and Carlson Oliver. 4. Founder member of ‘Ike & Tina Turner Revue” Tina Turner became part of the music world through ‘A Fool in Love’ in 1960. It was acclaimed by the public as well as critics on the international level. Its success led to the creation of ‘Ike & Tina Turner Revue’ which included a group of girls and Kings of Rhythm as backing vocalists and dancers. It was one of the most successful duos in the history of United States music. Some of the examples include, ‘It’s Gonna Work out Fine’, ‘River Deep – Mountain High’, ‘Proud Mary’, and ‘Nutbush City Limits’. 5. Her rolling stone cover appearance was historic Tina had been on the cover of ‘Rolling Stone’ magazines several times, however, her presence on the cover in 1967 was historic. As the Civil Rights Movement was at its peak at that time, Tina’s separation from Ike took her away from mainstream success. The magazine ranked her 17th among 100 on the list of the greatest singers of all time. Furthermore, she got acclaimed as the best-dressed woman in 1971. 6. She met her husband during one of the performances Tina Turner used to watch the Kings of Rhythm play at the Manhattan Club in Illinois. During the interval, she held the mike from a drummer of the

Kings of Rhythm and sang ‘You Know I Love You’ by B.B. King. There, she met Ike Turner, and the crowd was instantly blown by her live performance. She married him in 1962 in Mexico. 7. She suffered through domestic violence frequently Tina’s ex-husband Ike Turner was addicted to Cocaine and became abusive towards her during their marriage. She faced severe domestic violence in her first marriage and struggled hard to make ends meet even after the divorce from him. Tina received food stamps and performed in small clubs to earn money. Some sponsors sued her as she canceled some tours with Ike. 8. Tina received an offer to play the role of Hindu Goddess Kali Tina was cast in a movie called ‘The Goddess’ in which she was supposed to play the role of the Hindu Goddess Kali. To give justice to the role, Tina toured India to visit several Hindu temples, especially in Bengal which is famous for Kali temples. During her tour, Tina learned the folk dances in which Dance of Destruction was a vital part of the story of Kali. Unfortunately, the movie shut down as the director Ismail Merchant passed away. 9. Tina Turner recorded a duet with David Bowie David Bowie was one of the close friends of Tina Turner. Both of them recorded a duet song called ‘Tonight’ which was originally composed by Iggy Pop. He is famous as the Godfather of punk. The song was released in 1977 as part of the album ‘Lust for Life’. Bowie convinced her record label to renew the contract in 1983. His version of the song was first released which did not involve Tina Turner and did not include a music video. Turner became part of it after a few days and published it as a music video.

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10. She worked as a domestic worker Tina worked as a domestic worker in her teenage for the Henderson family. During that period, she joined a female basketball team and a cheerleader squad. Tina had the experience of working as a nurse’s aide at Barnes-Jewish Hospital. Furthermore, she started appearing on TV shows as a part of earning income. She made a solo performance debut in 1976 on the album Rough. Awards and Recognition Tina Turner had a vibrant personality not just as a performer but also as a human. She had smashed every rule that prevented her growth. She was acknowledged by several awards and magazines. Here are some of them: Ÿ In 1988, she set the Guinness Book World Record for the largest paying audience to a solo performer with 180,000 tickets sold. She broke the 1980 record of Frank Sinatra. Ÿ Tina won 12 Grammy awards as she was the ﬁrst artist to have a top 40 hit in seven consecutive decades. According to the report, she sold around 100 to 150 million records at the international level. Ÿ In 1986, on the Hollywood Walk of Fame, Tina received a star for music, and in 1991, a star on the St. Louis Walk of Fame. Ÿ Turner was acknowledged by the prestigious Kennedy Center Honors in 2005. George W. Bush commented on her as having “natural skill, energy, and sensuality.” Ÿ People loved Tina’s “What’s Got to love with It” and it was included in the Grammy Awards ceremony. She was ranked 63rd by Rolling Stone on their list of the 100 Greatest Artists of All Time.

Ÿ In 1993, Tina was presented by the World Music Awards with the Legend Award moreover, in 1996, Tina was honored by the accolade of Légion d’Honneur from the French education minister. Ÿ In 1999, she was ranked second on VH1’s list of 100 Greatest Women of Rock and Roll, and in 2002 Tennessee State Route 19 was named “Tina Turner Highway”. Ÿ Tina became the first black artist and the first female on the cover of Rolling Stone magazine. Also, in 2013, she became the oldest person (age 73 years) who got featured in Vogue Germany magazine. To sum up Tina’s journey, there are several valuable lessons you can learn from her and implement them in your life. Self-empowerment, strong work ethics, professionalism, embracing change throughout her career, and promoting individuality were some of her good qualities. We hope you find our article helpful and get inspired by Tina to grow further in your life.

CIO Women Magazine | 19

Cover Story

Lori

Cornmesser Driving Change By Empowering GROWTH-CULTIVATING PATHWAYS Deepwatch | SVP WW Channel & Alliance Sales

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Businesses today rely heavily on online services to store and protect sensitive data. As their reliance on the internet and technology has increased, so have the cyber risks. Cybercriminals are ﬁnding new ways to exploit businesses and individuals. For a smooth running of business operations and to not be vulnerable to threats, it is crucial to choose security services that stay one step ahead of criminals.

Enter Deepwatch. Deepwatch’s array of solutions ensures the 24/7 security of your organization and its data. Additionally, Deepwatch works with expert individuals who are passionate about cybersecurity. One of Deepwatch’s leadership pillars is Lori Cornmesser, SVP of WW Channel & Alliance Sales, who helps Deepwatch achieve the company’s mission and growth goals through her leadership. Factors leading to this ﬁeld In hindsight, Lori feels the IT industry chose her. She started her career with a focus on law and civil rights. Along the way, she met some talented IT sales workers who gave her an opportunity to work as an inside salesperson. Quickly making progress, Lori moved to outside sales and then to management.

From that point onwards, Lori has built and fostered a 28-year sales career in the IT industry. Her preference for sales comes from the quick and constant growth of the field. With a global responsibility in the last 25 years, she underlines the countless opportunities in sales that build the base for ultimate success. Emerging through Challenges Lori strives to provide value through her contributions without gender or racial biases. However, during her industry progression, she noticed women were underrepresented in the field because of various industry biases. As a result, she feels women have a long way to advance to higher positions. It is worth noting that Lori is biracial, specifically of African American descent. And the fact that Black Americans only represent 7% of the tech companies was not in her favor. Instead of seeing it as unfavorable, she saw it as a challenge and an opportunity to prove herself. Looking back at her career trajectory today, she notices that her success largely came because she stepped forward and grabbed every opportunity. Moreover, she sought out people who later became mentors in various fields and possessed the skills she associated with her ideal mentors. Known for her work ethic and resultsdriven credibility, Lori is always the first to arrive at the office and last to leave while efficiently delivering results. The other companies in the market noticed these qualities and approached her to work for them, enhancing her credibility and reputation further. Lori’s pioneering approach and commitment has led to achieving many industry firsts such as

being the first channel chief at several organizations and being the proud recipient of the Diversity First Leadership Award. Lori has been named a CRN Channel Chief for the past 9 years and holds the coveted spot on the Power 100 list. Lori was recently awarded the Top 100 Executives by CRN. She has received recognition from CRN Magazine as a Top Woman in the Channel each year for 14 years. In 2011 Lori was awarded the title of 2011 Women Worth Watching. Lori most recently was honored with the Top 50 Women in Technology Award in 2022. Despite limiting factors, Lori garnered vast experience in various fields, playing almost every channel role possible. From distribution, VARs, system integrators, service providers, GSIs and more these roles helped her relate to partners on a deeper level, understand all facets of their business model, earn their trust and see the industry through the lens of other people on her team as she led them toward success. Optimistic Outlook Paying Dividends According to Lori, when opportunities arrive, sometimes we self-assess, raise our hand and determine that because we only have seven necessary things out of the ten that are required, it is not worth pursuing them because we feel we are not fully qualified. However, Lori had an optimistic outlook and was grateful she had those seven things. With a knack for learning complex technologies quickly,, well versed at building a winning team and support from industry experts, she fearlessly pursued opportunities even when she did not feel fully equipped for them.

Cover Story

Lori also has an impressive ability to deliver on her promises without compromising the quality of the work. Staying true to her word has earned Lori industry credibility as a trusted and reliable ﬁgure that achieved seemingly diﬃcult targets when needed. A vital part of Lori's reputation revolves around helping companies scale. From scaling fast growth companies from $0 to $50M as well as growing from $100 million to $500 million and more. For example, Lori spent over 10 years at Juniper Networks where she was instrumental in supporting the company's growth from $500M to $5B. Moreover, her

passion for hands-on work of building, developing, and paving new paths that were not there before helped her thrive in the industry. Ingredient to Leadership Success Lori is fortunate to be surrounded by numerous visionary leaders. Early on, these esteemed executives recognized Lori’s potential that has helped shape her career and various areas of her life. She credits her success to their support and belief in her, which enabled her to build a decorated career in the industry. However, another career (and life) advice that stuck with her came from her father, a great military man. He said, “If you think you are the smartest person in the room, you are in the wrong room.” It fostered her ability to stay curious, learn, and be open to new thoughts and ideas. Seeing the positive results of this approach, Lori encourages people to do the same as it allows people to remain humble and embrace business evolution and personal change.

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Cover Story

Key Responsibilities Deepwatch is a one hundred percent channel organization, a leader in MDR services. As the senior vice president of Global Channels and Alliance Sales, Lori’s responsibilities include developing effective partnerships within Deepwatch. In this rapidly growing space, it is crucial for Lori to find the best channel partners in the ecosystem that align with Deepwatch and its values. It enables Deepwatch to reach and win new customers, enter new markets, and leverage its partnerships to scale the business and accelerate growth. Accolades through the Journey Lori has gotten to a point where her work gets recognized by her colleagues and others in the industry. As the most influential channel chief leader, Lori has made progress in Diversity and Inclusion, a part that is closely related to her work.

discussion, and most people were unaware of them. The current scenario is the opposite, where we are encouraged to talk and spread awareness about it. For Lori, advancing women and minorities in business is a major driving force behind her endeavors in diversity and inclusion today. Ultimately, corporations must incorporate DEI as a core facet to the company’s culture because just checking boxes for compliance and HR reasons doesn’t cut it in today’s workplace climate. Extracting the Maximum Potential Lori considers it a privilege to lead numerous talented people during her career so far. Lori elaborates that as a leader, her job is to extract the maximum potential of her team, be their cheerleader, and celebrate victories that come your way together. Sometimes, that requires her to challenge and push them out of their comfort zone.

In recognition of her impressive work in Diversity and Inclusion, Lori has received numerous leadership awards from the Inclusive Lab and the Racial Injustice Champion. In addition, she was awarded the leadership excellence award from the National Diversity Council.

One thing Lori always encourages her team to do is be a good listener. She believes a good listener understands the speciﬁc needs and wants of customers and partners. However, the work is not always straightforward, as building sustainable partnerships takes time and requires consistency and focus.

A few years back, diversity and inclusion were not topics of signiﬁcant

One often needs reassurance of doing a good job. In business, partnerships are

a two-way street that paves the way for a great exchange of synergies. Lori advises asking the partners the right questions in order to inform your business with them. Those include: How are we making it easier to do business with? How are we staying ahead of innovation? How are we helping them sell more? And are we doing that in the right ways? Once we get the answers, it becomes easier to take the necessary action. During that process, you will encounter some things that are within your control and others that are timeconsuming. However, the mere courage to deﬁne and try to achieve those things, even when it seems out of your reach, takes you far in the business world. Expanding into a Better Future Deepwatch is growing at a tremendous pace. One of the main reasons for Lori joining them is because they were a leader in their space. However, despite the growth, it had to depend on its partners deliberately. It created a need for a leader capable of taking them to the next level and beyond. The idea of being this leader intrigued Lori, adding to that her passion for building and paving new paths made it a win-win situation for both.

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Cover Story Currently, Deepwatch aims to increase its market share under Lori's leadership. In addition, it also wants to continuously leverage its partnerships and expand its reach and depth in the market. While winning in these spaces is not easy, Lori is conﬁdent they have the right partners in the right places, doing the right things, and the people to help Deepwatch reach the next level. Leading with her Heart

When she says hustle, she means it in the best way possible. She deﬁnes it as the hustle where you start your day only focusing on essentials, the things you impact, and the value you create. This is a tried and true system that Lori has used this approach for years. Seeing as this is an attribute of a high performing partner account manager, she has shared this advice with her team and expects them to follow it.

Two words greatly inﬂuenced Lori’s life: The Hustle and Heart. According to her, both are vital to do well and win in this business. She learned that at a very young age, at her very ﬁrst job, a time when she used to sell red cherries at a cherry stand near the freeway because she wanted to purchase a Red Nissan Sentra.

According to her, the balance between hustle and heart sets you apart and makes you human. To succeed, just focusing on people and customers or numbers will not be enough. You also need to be a good person that people trust and are willing to follow.

For around two decades, Lori has had the privilege of leading the team of individuals who worked for her at various companies she has been a part of. Impressively, her approach of leading with the heart has helped them become successful at all those places. Work-Life Balance Phenomenon However, in the early days of her professional career, she was adamant about trying to achieve a work-life balance. She even sought people and books to help her understand the topic better. However, currently, she says there is no work-life balance. At this point in her life, she has taken an alternate approach. She categorizes things as a top priority and calls them

Emerging through Challenges Lori strives to provide value through her contributions without gender or racial biases. However, during her industry progression, she noticed women were underrepresented in the field because of various industry biases. As a result, she feels women have a long way to advance to higher positions. It is worth noting that Lori is biracial, specifically of African American descent. And the fact that Black Americans only represent 7% of the tech companies was not in her favor. Instead of seeing it as unfavorable, she saw it as a challenge and an opportunity to prove herself. Looking back at her career trajectory today, she notices that her success largely came because she stepped forward and grabbed every opportunity. Moreover, she sought out people who later became mentors in various fields and possessed the skills she associated with her ideal mentors.

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Cover Story her Non-Negotiables. These are things that she cannot miss. That includes the championship baseball game or even the opening night at the ballet when her kids were growing up. As a working parent, she knew it was not feasible to make it to all of them, and it was sometimes hard to accept. However, she had a very supportive tribe of people who had her back. When she could not attend the games, her parents would attend on her behalf. When she was away from home, Lori’s parents would capture pictures and moments of the kids and send them to her. Building a Lasting Legacy Lori wants her legacy to be known as someone who always does the right things. She also wants to be remembered as someone who made space for people who previously did not have a seat at the table. As someone with biracial parents, there were many blockades along the way. However, Lori’s

parents always wanted her to “make it better than you found it” and this applied to everything that she did from work, family and making a difference to the world. To everyone entering the field trying to build their legacy, here is what Lori had to say, “If you want to leave a lasting impact, it is paramount to be clear about the work that matters most. Everything else is moderately interesting, but if you set three goals that align to the company objectives is a great foundational start. In addition, one also needs to have a strong work ethic that delivers results because results is the key driver in establishing and building trust with your partner relationship, internal stakeholders and your team.” She highlights that giving people validation and making them feel heard and seen is crucial. Not only does this apply in business, but it also applies to life in general. She says the more consciousness one can bring to their partner negotiations and customer engagement, the better it is for their company. From simple touch points such as a quick Slack to a colleague or picking up the phone to call a customer reinforces that you are grateful and thankful to the people that you continue to surround your life and success with. The Company Deepwatch provides early detection and response to cyber threats with tailored guidance from its experts to help you mitigate risk and improve your security posture. The company can support your security operations center (SOC) independently, or co-manage it. Additionally, it can stand up a new cloud-native SOC or help manage your EDR or VM solutions. Deepwatch delivers the industry's most advanced managed detection and response security to protect businesses from cyber threats. It offers its customers a true partnership as it delivers an unparalleled experience for managed security. All-Around Cyber Protection Here are the cyber security solutions from Deepwatch: 1. Enterprise Grade MDR Service Full service managed detection and response with 24/7/365 threat monitoring, alerting, validation, and proactive threat hunting. 2. Deepwatch MDR Essentials Shield your organization with 24/7/365 SOC coverage that meets your needs and fits your budget.

3. Active Response Active Response is an advanced service that brings detection sources together across your entire security tech stack. 4. Endpoint Detection and Response (EDR) Integrate your endpoint security solution for your security operations from endpoints to SIEM. Gain the power of unified visibility, detection, and remediation of threats with best-in-class Endpoint Detection and Response (EDR) technologies seamlessly integrated into the Deepwatch Platform. 5. Vulnerability Management Identify vulnerabilities and misconfigurations across the enterprise and protect critical assets with risk-based prioritization and remediation guidance. Deepwatch provides clear visibility of your threat landscape, helping you focus on the vulnerabilities most likely to be targeted and assisting with patching and remediation. 6. Firewall Management Solution Firewall management services can secure network infrastructure and enhance perimeter security by leveraging expert guidance across multiple firewall technologies. Deepwatch provides a proven and comprehensive solution that reduces the hassle of day-to-day operation and ensures maximum return on your investment.

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Are you planning a trip to Paris? Aside from the iconic Parisian beauties like the Eiﬀel Tower, SainteChapelle, and the Palace of Versailles, you should consider visiting the Arc de Triomphe to delve into France’s rich history. This monument takes you on a journey to uncover historical anecdotes of soldiers who sacriﬁced their lives in wars. In this blog, our aim is to provide you with a deeper understanding of the Arc de Triomphe’s purpose and symbolism. After reading the comprehensive information about the monument, you will be ready to take the tour and witness this timeless landmark.

Where is the Arc de Triomphe located? The Arc de Triomphe at the Place de l’Etoile is one of the most distinguished monuments in Paris. Situated at the center of the Place Charles de Gaulle (formerly known as the Place de l’Étoile), it is in close proximity to the Champs-Élysées. This monument was built in honor of the

troops who fought and died for France during the French Revolution and the Napoleonic Wars. It bears the names of all French victories and generals, beautifully carved on both its inner and outer surfaces. Designed by Jean Chalgrin in 1806 on the orders of Napoleon, the monument was inaugurated in 1836 to commemorate the sixth anniversary of

the “Three Glorious Days.” The Arc de Triomphe stands 50 meters high, spans 45 meters in width, and reaches a depth of 22 meters. Prior to the construction of the arch in Pyongyang in 1982, it held the distinction of being the largest triumphal arch in the world. Its design was inspired by the Titus Arch in Rome, and it forms part of a triumphal arch architectural style, featuring multiple passageways designed to span the road.

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Unveiling the History behind the Arc de Triomphe The Arc de Triomphe has been an integral part of France’s rich history and heritage for a long time. As one of the most popular and visited monuments in Europe, it proudly stands on the right bank of the River Seine. It serves as the central feature of the Axe Historique, a renowned sequence of monuments. Initially commissioned by Napoleon I, the completion of its construction and dedication to the armies of the revolution and the Empire were overseen by LouisPhilippe. For over a century, it claimed the title of the world’s tallest arch, gracing the Parisian skies. In 1921, the “Tomb of the Unknown Soldiers” was placed beneath the arch, following World War I, taking inspiration from an anonymous warrior’s tomb in Westminster Abbey, United Kingdom. Since then, the Eternal Flame has been rekindled daily at 6:30 PM, a tradition upheld for over a century. This iconic monument has witnessed various historical events, including World Wars, revolutions,

urbanization, and peace. It has seen German troops leading victory marches, French troops marching oﬀ to war, and the conclusion of World War II when the French army and its allies passed by the monument. The arch still stands proudly on the streets, recounting the glorious history of how the French army fought and sacriﬁced lives for the nation’s pride. Replicas Inspired by the Arc de Triomphe Numerous structures around the world bear a striking resemblance to the Arc de Triomphe. Architectural designs inspired by it include: Ÿ Arch of Triumph in Pyongyang, North Korea Ÿ Arcul de Triumf in Bucharest, Romania Ÿ Rosedale World War I Memorial Arch in Kansas City, Kansas, US Ÿ A miniature version at the Paris Casino in Las Vegas, US

Ÿ Hotels near the Arc de Triomphe When planning your trip to Paris, the Arc de Triomphe should be at the top of your “must-visit” list. Staying near this monument provides you with an advantage, allowing you to bypass the large crowds during peak times. Additionally, these hotels oﬀer magniﬁcent views of the Arc de Triomphe. Here are a few of them:

Hôtel Keppler: This hotel ranks high on the list of the best hotels near the Arc de Triomphe, located just steps away from the monument. Hôtel Keppler features a winter garden, and guests can enjoy an American buffet breakfast every morning. Furthermore, afternoon tea is available in the lounge. 2. Hotel the Peninsula Paris: Inspired by both Chinese and Western opera decor, Hotel the Peninsula Paris is a fifteen-minute drive from Paris Airport. Its rooms are adorned with elegant furniture, providing separate areas for luggage and wardrobe. 3. Bulgari Hotel Paris: As one of the renowned hotels near the Arc de Triomphe, Bulgari Hotel Paris is the latest gem in the Golden Triangle of the City of Lights. It offers a restaurant, swimming pool, private bar, airconditioned rooms with wardrobes, and more. This could become your favorite hotel during your trip to Paris. 4. Monsieur George Hotel & Spa - ChampsÉlysées: This hotel offers a fitness center, coffee machine, mini-bar, closets, and free WiFi. The Arc de Triomphe is just a few steps away from the hotel, and it provides complimentary breakfast to all guests, along with transportation services to the airport. 5. Hotel Armoni Paris: Located seventeen minutes away from the Arc de Triomphe, Hotel Armoni Paris offers various amenities to cater to guests’ needs. It provides free WiFi access, and public parking is available nearby at an additional cost. Guests can choose from a range of food options, including vegetarian, nonvegetarian, and gluten-free. 1.

Best Time to Visit the Arc de Triomphe The Arc de Triomphe, one of the major symbols of Parisian beauty, is a popular destination for your next trip to Paris. The City of Lights welcomes millions of tourists from across the globe every year. Therefore, before planning your trip to visit this monument, it’s essential to know the best time to avoid the crowds and fully enjoy this iconic landmark. Winter is the ideal season to visit the Arc de Triomphe, especially from November to March. During these months, there are fewer tourists compared to other seasons. This period allows for a hassle-free visit, where you can take your time studying the history behind the arch. An evening tour is

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particularly soothing, as you can behold the shimmering lights of the Champs-Élysées and the eternal ﬂame of the unknown soldier. Quick Summary

Ÿ Symbolic Location: The Arc de Triomphe is one of Paris’s most famous monuments, situated at the western end of the ChampsÉlysées. Serving as a focal point, it marks the center of Paris’s historical axis.

Ÿ Historical Signiﬁcance: In 1806, Napoleon Bonaparte initiated the construction of this monument following his victory at Austerlitz. The intention was to honor the French army and commemorate their military achievements.

Ÿ Architectural Design: Jean Chalgrin designed the monument, drawing inspiration from the Arch of Titus in Rome. It stands 50 meters (164 feet) tall, spans 45 meters (148 feet) in width, and reaches a depth of 22 meters (72 feet).

Ÿ Intricate Sculptures: Adorned with intricate sculptures, the Arc de Triomphe depicts various scenes from French military history. One of the most famous scenes carved on it is “La Marseillaise,” a highrelief sculpture symbolizing Liberty leading the people.

Ÿ Tomb of the Unknown Soldier: The base of the Arc de Triomphe houses the Tomb of the Unknown Soldier, containing the remains of an unidentified soldier who perished during World War I. This tomb stands as a symbol of remembrance for all the unidentified soldiers who gave their lives in France’s conflicts, upholding the nation’s pride.

Ÿ Eternal Flame: An eternal ﬂame serves as a tribute to every soldier who made the ultimate sacriﬁce. It has been rekindled daily at 6:30 PM since 1923.

Ÿ Iconic Traﬃc Circle: The monument is located at the heart of a large roundabout known as the Place Charles de Gaulle. This roundabout is one of the busiest traﬃc intersections in Paris and is often referred to as the “Étoile” or “Star” due to its star-like layout.

Ÿ Spectacular Views: To enjoy panoramic views of Paris, a visit to the top of the Arc de Triomphe is a must. The viewing platform oﬀers breathtaking vistas of the ChampsÉlysées, the Eiﬀel Tower, and other notable landmarks.

Ÿ Annual Celebrations: The monument plays a central role in national celebrations in France. It is a traditional site for national parades, including the Bastille Day military parade held on July 14th each year. Consequently, many international travelers visit it annually to witness these parades.

Ÿ Restoration and Maintenance: Over the years, the Arc de Triomphe has undergone several restoration efforts to preserve its beauty and historical significance. The monument is meticulously maintained by the Centre des Monuments Nationaux and continues to serve as an iconic symbol of France’s rich history. Conclusion The Arc de Triomphe stands as an iconic symbol of France, a place where the coffins of various French dignitaries, including Victor Hugo and Ferdinand Foch, have lain in state before their final resting place. Additionally, it has witnessed triumph parades from both opposing forces,

such as Germany in 1871 and 1940, as well as parades celebrating France and its allies in the years 1918, 1944 during the liberation of Paris in World War II, and 1945 following the conclusion of the European War. This monument remains an enduring testament to the valor and sacriﬁces made in the name of France, ﬁrmly rooted in the country’s historical fabric.

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Selling is often argued as an art or a science. It is a skill to be mastered with practice. Till the time you don’t go there and give it your all, you won’t know the techniques for success in selling. In techniques for success in sales, persuasion is considered the most important one to master. Even if today most jobs are sales-oriented, not everyone can make a sale so easily. There are some learned sales techniques for success in sales to be followed. To be a great salesperson, you need to ﬁrst focus on failures. Which customer you couldn’t crack and what was the reason for the same? This is a question of which answer you’ll get after a lot of practice. It is a combination of art and science. Nobody has proved it to be an art or a science fully. So, it is always considered as a combination. Mentioning some techniques for success in sales: Here are techniques for success in sales; 1. Deliver more than promised: These things are used a lot by ecommerce companies as techniques for success. A lot of brands use this method to be in the conscience of people. They try to give something extra with the product or provide oﬀers in kind of cash. It helps to build trust and loyalty of the customer. Be mindful of setting realistic targets of over-delivering. Provide exceptional service or the product and be in touch for feedback. Observe the feedback given and try to overcome the situation on the next occasion if it is a serious issue reported by the customer. Unexpectedly, when a customer gets more than he demanded is the best thing. He may do word-ofmouth publicity for you.

2. Every customer is your first: On the list of techniques for success in sales, treat this one as a nonchangeable trait. This should be the best thing you’re doing. Assume the customer you’re going to approach is your life’s first sale. It will give you the same enthusiasm as you really had at the time of your first sale. You may leave a lasting impression as you try hard and go beyond as needed. You will create customer advocates who will vouch for you at any given time. Assuming this, the effort is visible to the customer and the organization too. The customer after the successful purchase may give appropriate feedback about your sales techniques and remember you. 3. Be in remembrance In the techniques of success, being remembered is another skill. Meaning, your tact should be such that you should be remembered for the skill you possess. Making the customer happy and positive about the purchase he’s making is the salesperson’s responsibility. Instead of making standout products also offer stand-out sales experience. Give thank you notes or write a personalized message after the purchase is done. Build advocates and get them to interact with your current customers. It’ll give them validation that the salesperson is good and not deceiving in any way. It is a good way to follow the list of techniques for success. Your handling of the overall sale must be clever and mindful. Try to be smart and at ease as much as possible. 4. Learn to handle objections You will face some contradictory statements from the customers. As customers also do a bit of research before purchasing a product/service,

they may come up with a study. In this regard, techniques for success suggest keeping the presence of mind. Communicate with confidence and try to convince them by proving to them why your product/service is better. The customer may tell that the same product or same category product of another brand is good, better, and cheap too. This exact is your skill where you’ve to handle the customer perfectly. For this, you must know some technical details of your product and show how they are better. This would be a good tip in the techniques for success. Dealing with contradiction requires a cool mind. A famous proverb works here: Listen to understand, not respond. Stick to this principle. Talk to seniors about how to handle the contradictions. Follow as they say. The best option here you can do is to showcase your technical knowledge of why your product is better than your competitors. 5. Listen while you communicate Effective communication is the most necessary thing to do in sales. Without good communication skills, you won’t be able to convey your message properly. But, in the techniques for success, listening to the customer patiently while they ask any doubts is a sign of a skilled and masterful salesperson. Answering all questions and solving the doubts of the customer is the topmost priority of any salesperson. Listening is a practice to nurture as it will take you ahead in your sales career. Be in touch with your customer. Ask if the purchased product/service works fine or not. It is a part of aftersales services and shows you care about the customer.

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6. Study your competitors In today’s highly competitive landscape, observing competitors via diﬀerent mediums has become a necessity. Study how are they achieving their current market share, what is their customer retention rate, how have they done it and how is brand loyalty working for them. All these questions need concrete answers. Discuss it with your seniors and come up with some ideas for increasing sales. Ask for brainstorming sessions in the organization to make a change in the strategies of the sales. 7. Show empathy and a personal touch Depicting empathy in terms of solving the issues the potential customer is facing. Put yourself in their shoes and master the art of selling. Be genuine and keep a customer-centric approach. Show the customer you genuinely care for them and the problem they’re facing. Be empathetic towards making the experience for the customer blissful. Of course, you want the money which comes from the sale but, entertain the customer until he is fully satisﬁed. If not, delegate the responsibility to someone who is as good as you. Make the experience unforgettable for the customer. This will build advocacy for you. Conclusion As we conclude, we can say that selling is more of an art. It requires us to be sensible, impromptu, tactful, and determined. Also, remember not every sale will be successful no matter how much ever experience you gain. There is no one way to be sure of a sale. There are several ways that are tried and got successful or even failed. You can leverage the right elements and

technology to persuade the customer. Your product knowledge should also be on the top. Sharpen your skills daily. Be empathetic and practice a customercentric approach at all times. As said, it will create advocacy. Be soft-spoken and readily solve customer doubts.

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