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T H E 1 0 M O S T I N F L U E N T I A L P E O P L E I N H E A LT H C A R E T O W A T C H , 2 0 2 5

www.cioviews.com

DECEMBER 2025

JENNIFER LITER CEO/DIRECTOR OF NURSING

CARROLL COUNTY MEMORIAL HOSPITAL

LEADING CARROLL COUNTY MEMORIAL HOSPITAL WITH A PATIENT-FIRST MINDSET

Champions Redeﬁning Modern Healthcare

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Today, individuals working in healthcare do not only rely on their knowledge of medicine to have an impact; they are now moving away from that model towards one where they are helping create systems that show true human value, not just the ideas of progress. Across the globe, we see a growing number of leadership roles who are changing how we think about care delivery, care access, and the way we understand care. They challenge the traditional models of care, re-envisioning what a patient goes through and re-establishing humanity at the centre of our decisions regarding healthcare. There are organisations in the public sector, non-profit sectors, and private sector that have these leadership roles; all are working to create a future where everyone has access to health, where health is prevention and not just treatment, and where health is sustainable. The primary thing that sets these leaders apart from others in their field is the courage to redefine how we deliver care to our communities through technology while still being compassionate. These leaders will be the ones creating the next generation of healthy communities. At CIO Views, we honor these empowering leaders by dedicating this issue titled “The 10 Most Influential People in Healthcare to Watch, 2025” to them. Featuring as the cover story, we have covered the successful & motivating journey of Jennifer Liter, CEO/Director of Nursing at Carroll County Memorial Hospital. We have also included the inspiring stories of Chanie Gluck, CEO of 4D Global; Wayne J. Riley, President of SUNY Downstate Health Sciences University, (Downstate); Lativah Greene, Founder of Compassionate Helpers; Honesty Liller, CEO of The McShin Foundation; Russell J. Unrath, CEO of MedCognition; Tony Calamita, Co-Founder & CEO of Love Hemp Group PLC; Chad Price, CEO of Mako Medical Laboratories; Ibraheem Alinur, CEO of City Health Tech; and Louise Hampton, Owner and Chiropractor of Attend2Health. CIO Views is a business magazine that mainly focuses on business leaders, their journey, views on current economic states, and all other relevant subjects that refer to the business world. Our goal is to be a leading source of information dedicated to providing our readers with detailed perspectives and views of successful business leaders who are transforming the business outlook and redefining their goals. With exclusive editions on various industries like software, education, healthcare, technology, real estate, and many more, CIO Views is driven to promote excellence in the world of business. Happy Reading!

Mousmi

Mousmi N.

COVER STORY

10.

Jennifer Liter

CONTENTS

22. Chanie Gluck 26. Wayne J. Riley 32. Lativah Greene 36.

Honesty Liller

42. Russell J. Unrath

46.

Tony Calamita

52.

Chad Price

56.

Ibraheem Alinur

62.

Louise Hampton

COVER STORY CEO/DIRECTOR OF NURSING CARROLL COUNTY MEMORIAL HOSPITAL

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JENNIFER LITER LEADING CARROLL COUNTY MEMORIAL HOSPITAL WITH A PATIENT-FIRST MINDSET

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COVER STORY

Dr. Jennifer Liter's journey in healthcare began at age 14 when she volunteered at Carroll County Memorial Hospital (CCMH). What started as a volunteer role has come full circle, as she now serves the hospital as CEO and Director of Nursing. CCMH has been serving the communities of Carroll, Trimble, and Gallatin Counties for over seventy years through the mission of being dedicated to the health and well-being of all.

Jennifer grew up in Carroll County and graduated as a proud Panther in 1992 from the local high school. She recalls trips to the CCMH Emergency Department as a teen and knows ﬁrsthand the importance of having healthcare in rural communities. Jennifer proudly leads with a patient-ﬁrst mindset, focused on improving patient outcomes and experiences. “Without patients, we do not have a hospital,” she says. “The business component of care delivery will follow when the patient experience is exceptional.” It is an honor to care for those that I grew up with. Jennifer wants to be remembered as someone who put patients, families, and team

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members at the forefront of all decisionmaking. She hopes employees feel that she truly cares about them, values their contributions to the mission, and is committed to helping them achieve their goals. Dr. Liter works with nurses that she went to college with early on in her career, and she was honored that prior colleagues joined her at CCMH. The Journey: From Volunteer to CEO Dr. Liter's parents, Richard and Barbara Garriott, still live in the area and seek healthcare at CCMH. At 14, when she volunteered at Carroll County Memorial Hospital, she remembers doing whatever the nurse asked her to do, such as getting water for patients or talking with them. She talks

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about how rewarding it was to connect with the geriatric population at such a young age, noting that one could learn a lot if they just took the time to listen. In 1996, she returned to Carroll County Memorial Hospital to work in the lab as a phlebotomist. This oﬀered her the opportunity to learn on the job. She also worked in the rural health clinic and took care of patients as a medical assistant. She remembers working with an amazing doctor named Katherine Marshall. Jennifer recounts that she did not have enough money to buy a car to attend nursing school. Katherine gave her the car that had belonged to her late mother.

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“Dr. Marshall believed in me, and that is how I was able to transport myself to school,” Jennifer says. Dr. Liter noted that she looks forward to the day she could pay it forward to another student in need in a similar capacity. Until then, Dr. Liter and her husband, Glenn, provide a scholarship for a practical nursing student each year. She enrolled in a Licensed Practical Nurse (LPN) program in 1997. She shares that her mother, who had always wanted to be a nurse, attended nursing school with her. They both graduated in 1998. During her time at Kentucky Tech, located in the high school vocational school, Jennifer

continued working in the lab and explored transcription. Later, she spent about a year as an LPN at Carroll County Memorial Hospital, on the night shift, honing her bedside skills on Med/Surg. In 1999, she decided to go to the city to grow her career. “I wanted to learn more and do more work,” she says. She then began working thirty to sixty miles away, across several diﬀerent health systems and hospitals. Dr. Liter credits most of her success to the female mentors she has had throughout her career. Many of whom she met in the 90's, while working at CCMH. Although some have passed away or retired, she now works with

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“I THINK WHAT MAKES ME A LITTLE BIT DIFFERENT IN THE CEO CAPACITY IS THAT I AM PROUD TO BE FROM HERE” some of those same mentors today, right where she began her career. In 2013, Dr. Liter was working as a nurse manager on a cardiac intervention unit for a healthcare system in Louisville, KY, boasting over 17,000 employees and 11,000 providers. A window of opportunity opened for mentorship in a Nurse Executive Leadership Program, spearheaded by SOAR®. Jennifer noted that 145 applicants interviewed for 15 seats, and she got into the program. Over the course of the next two years, Dr. Liter learned from some of the most successful nurse executives in the ﬁeld.

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As Dr. Liter grew in her profession, she felt the need to be closer to her aging parents. In 2016, a position opened for the Vice President of Nursing at King's Daughters' Health, now called Norton King's Daughters' Health. She applied for the position and was hired. As time went on, Dr. Liter's parents continued to have health issues, and she felt as though it was time to go back to her hometown, where her parents lived and her career began. Dr. Liter returned to Carroll County Memorial Hospital as Director of Nursing in May 2023. When the CEO left in March 2025 to take a new job, Jennifer stepped in as interim CEO.

She was named the permanent CEO in May 2025, a position she has held since then. Working at Carroll County Memorial Hospital Since its establishment in the 1950s, Carroll County Memorial Hospital, a

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25-bed critical care hospital, has been serving people in Carrollton and surrounding counties, aiming for improved patient outcomes and overall health. In 2024, CCMH received the prestigious Kentucky Community Star Award, which recognized its exceptional contributions to rural healthcare and

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signiﬁcant impact on the lives of those it serves through evidencebased practice. In 2025, Carroll County Memorial Hospital received the American Heart Association's Get With The Guidelines® (AHAGWTG)–Coronary Artery Disease

Rural Recognition Silver recognition. This honor acknowledges the hospital's commitment to oﬀering rapid, research-based care to patients experiencing a speciﬁc type of heart attack known as an ST elevation myocardial infarction (STEMI). Additionally, CCMH received Gold recognition for the work around

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stroke care that aligns with the AHAGWTG best practice(s). For the county residents, Carroll County Memorial Hospital is the nearest healthcare provider. "When I think of the hospitals in our most immediate area, they are about half an hour away in any given direction, and a larger system is hour, either way, toward Louisville or Cincinnati,”. Coming to the emergency department at CCMH tends to be a much shorter wait than going to the city. This is just one advantage to having local healthcare, given we are just off I-71. Dr. Liter credits much of the success of the hospital to the board of directors. She notes that the members reside in the counties CCMH serves, and some of their parents have previously served on the board. “It's a generational board,” she says. “They are committed to the success of this hospital. They could sell this hospital to a larger system, but they don't want to do that. They want to keep health care close to home.” Jennifer also points out that the board is the most invested and understanding she has ever worked with. Along with being patient-driven, they are also employee focused and want to do what is best for the staff. “The other boards I have sat on never really mentioned employees in the conversation,” Jennifer says. “It was generally about finances, with a little bit about patient care.” The CCMH board puts patients and employees first, then the finances. “I think what makes me a little bit different in the CEO capacity is that I am proud to be from here,” Jennifer says. “I never forget my roots or where I came from. I respect those that have shaped me through

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mentorship and education. Everybody wants to give back to the community, and you couldn't ask for anything more as a nurse.” Great Achievement as CEO and DON As CEO and even as DON, Jennifer considers her greatest achievement to be opening the pipeline for transparency. When she came back in 2023, employees did not feel empowered to speak up or challenge processes. They didn't feel empowered to practice at the top of their license, to share opinions, or to make suggestions. “It's slowly happening, and you can see a lot more transparency in this organization now,” Jennifer says. “When you do that, you eliminate error and waste.”

a learning curve when being so transparent with errors and near misses; it takes time. We celebrate the small wins and look for process improvements while promoting patient and employee safety.” Just this year, Dr. Liter highlights that to support the swing bed program (rehabilitation with smaller nurse patient ratios) and the growing Emergency Department, a milliondollar renovation is nearing completion. The Emergency Department at CCMH services over 7,500 patients per year, and moving from 8 to 13 beds allows for additional growth. Jennifer notes that this is the ﬁrst ER renovation in twenty-six years, and she credits the prior CFO for the ﬁnancial management that allowed this to happen!

“In July 2023, I started the Daily Safety Huddle. There is somewhat of

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PLANS FOR THE FUTURE

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Dr. Liter hopes to retire from Carroll County Memorial Hospital, though that milestone is over a decade away. According to her, she never wants to become complacent, both personally and professionally. “If I feel that I can no longer make a change, I'll move over and let somebody else do the work,” she says. The care that the hospital provides to the community is the most important. Dr. Liter is committed to supporting a culture that lends to the community choosing CCMH ﬁrst for healthcare. “I don't want them to drive 30 minutes down the road, having chest pain or being in pain,” she says. “They can come here, and we can take care of them, and do so with a smile.” CCMH works closely with CCEMS, PHI, and Air Methods, and when the illness is more severe, patients can be transported to a higher level of care with ease. Dr. Liter goes on to note that specialists travel to CCMH to deliver care locally, such as ortho, cardiology, urology, and GYN services. The three clinics, Carroll County Family Practice, Warsaw Family Practice, and Bedford Family Practice, often refer patients to the Specialty Center, aﬀording care close to home.

Dr. Liter is a bold, future-focused leader and an out-of-the-box thinker as she shapes the next three to ﬁve years of sustainable transformation. Among the initiatives she is proud of is her partnership with AingelusCustos (AC)®, a pioneer in applying next-generation AI to streamline and elevate healthcare operations. AC harnesses advanced algorithms to analyze vast volumes of clinical and operational data already moving through the system, transforming complexity into clear, real-time decision support. What makes this collaboration especially groundbreaking is AC's ability to identify emerging risk patterns before they become errors—and to support corrective action before consequences develop. Instead of reacting to issues after the fact, healthcare teams can anticipate problems, intervene early, and prevent harm long before it reaches the patient. Through this partnership, Dr. Liter aims to empower healthcare teams to anticipate challenges proactively, strengthen patient safety, and usher in a new era where AIdriven foresight becomes a core pillar of high-quality, resilient care.

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Advice for Nursing Professionals Aspiring to Executive Roles “Be open-minded” is Jennifer's advice for nursing professionals seeking to transition into executive roles. I surround myself with strong individuals that challenge me everyday. “It is important to embrace learning from others, even when you disagree with their decision-making,” she adds. It is important to ﬁnd a mentor that is loyal and trustworthy. Dr. Liter notes that it is equally important to network and maintain relationships throughout your career, challenge processes, encourage the heart and consistently model the way (Kouzes & Posner).

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What Is Success? Jennifer wears many hats. She is a nurse, a clinical nurse leader, and a CEO. According to her, she deﬁnes success diﬀerently in each role. As CEO of a hospital, her priority is patients, and she focuses on clinical quality data. When there are good patient outcomes, good patient experience(s), and alignment with evidence-based practice, then the hospital is successful. Sustainability as a stand-alone critical access hospital takes tenacity, forward thinking and collaboration at all levels of the healthcare continuum.

come later." She points out that anyone who comes to the hospital wants to get rid of something, as they are sick or have an illness. "Anytime we can make that happen for them and improve their quality of life or even extend their lifespan, that is success," Jennifer says.

"First and foremost, we're here for the patients," Jennifer says. "The beneﬁts of the business model and ﬁnances

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CEO 4D GLOBAL

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CHANIE GLUCK A Dynamic Entrepreneur Determined To Grow And Impact Positive Change In The Healthcare Industry

hanie Gluck, the CEO of 4D Global is a growth-oriented entrepreneur and healthcare leader who comes from a family of entrepreneurs and considers herself to be blessed for the same. She comes from a family of entrepeners and has been watching her family members grow their businesses since she was a child. Her father entered entrepreneurship at a later point in his life when Chanie was a teenager. “I was able to observe the diﬀerence between entrepeners that own a job and those that create a scaleable business. I decided to create a scalable organization,” Chanie states. She had the idea to start her billing company at age 18. She entered the healthcare industry as her ﬁrst job by joining a medical practice in Brooklyn, NY as a medical billing specialist directly after high school. At the age of 24, she started her own healthcare billing and coding business.

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A brief about 4D Global and Chanie's leadership 4D Global is an Indian-based medical billing staffing company servicing U.S. medical billing companies, healthcare software companies, hospitals and medical centers. They help Healthcare Companies scale their business easily and increase profitability by leveraging a global workforce. They apply their medical billing expertise and exceed clients' expectations in delivery, performance, and accuracy. Chanie launched 4D in 2015 and since then the business has grown tremendously. Today, she has over 400 full-time employees. “I vowed to treat her staff with respect, we would focus on company culture and make it a happy and enjoyable place to work. We would celebrate birthdays, weddings, births, and holidays,” she notes. Chanie aims for 4D Global to be the place where Indians will want to work; the good ones will stay and advance within the

company, and they provide great opportunities for growth and advancement. Chanie proudly states that they have been able to do all of that and more. Roadblocks help you learn valuable lessons to grow and become successful Chanie's deﬁnition of success is having the conﬁdence, freedom, and capability to make decisions independent of what others are saying and doing. Her success and the success of her team are determined by her ability to trust herself and empower her team to make the best decisions that are rooted in the company's core values. She also believes that it is not the challenge itself that makes you stronger. “I've learned that my response to those challenges - how clearly I think, how composed I am when I respond and being able to see

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the glass half full - is what is most critical,” she says. One of the biggest challenges of Chanie's professional life was when she tried to start her first BPO in India. She recruited a few employees and asked a colleague that had an office in Chennai to rent their office space. She hired the people and went back to the US. The office owner handed her a ridiculous contract that her attorney advised her not to sign. He then took her people and started his own BPO with her core group of employees. “I was too trusting and took his word instead of having a signed agreement. The experience taught me to get everything in writing before doing business with anyone,” she states. Chanie's contribution in redefining the healthcare industry

Chanie's journey towards becoming a successful healthcare leader

most rewarding recognition for me and the whole 4D Global team,” she exclaims.

The beginning of Chanie's career was marked by a strong desire to lead a lifestyle of freedom and impact. She notes three important professional milestones before her time at 4D Global:

Core responsibilities as the Founder and CEO of 4D Global

Ÿ From 18-24 years old I became a medical billing specialist directly out of high school. I focused on specialty billing including Cardiology, Neurology, GI, Dermatology, Podiatry, Hematology/Oncology, Gynecology, Pulmonary, and Internal Medicine. I learned everything I could learn about the medical billing industry.

Chanie claims that the way to redeﬁne the healthcare industry is to destigmatize oﬀshoring and show the human side of a global workforce.

Ÿ When I was 24, I founded 4D Medical a Medical Billing company I ran and owned the company for 13 years. I sold 4D Medical and founded 4D Global in 2015.

The culture in 4D Global's Indian oﬃce is just as strong, if not stronger, as their culture in the US. By creating a culture where every person gets a say, where their employees can build careers, and introducing a democratic working style in predominantly autocratic work standards in India, they aim to plant seeds of integrity and innovation.

Ÿ In 2009 I was a Managing Director for a medical billing division within a larger company. My primary responsibility was to set up and establish a BPO (Business Process Outsourcing) in Chennai, India, which I completed in a few months. During that experience, I fell for the people and culture in Chennai.

“I am always delighted with the innovative methods and diligent studying our team does to make an impact for our clients. We have innovation days where employees are encouraged to present their best ideas. Ideas are rewarded and encouraged,” explains Chanie.

When Chanie started 4D Global, she shared that she wanted to build a healthcare company that was worthy of the Inc 5000 list. This summer they learned that they ranked in the list, making them the 72nd largest business in Arizona and number 125 in healthcare services. “This is a journey partially realized and the

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“My responsibilities as the founder and CEO of 4D Global are twofold: create a culture that can deliver highquality work consistently for our clients and ensure a profitability model that propels our Great Place to Work culture,” explains Chanie She further states that the beauty of her role is that there is not just one regular day at work. She could be attending conferences and industry events one week, visiting the Chennai office the next, interviewing people on her Growing Global and Leaders in Medical Billing Podcast, and networking with other thought leaders in the space in between. Chanie loves the variety in her work and enjoys hiring others to fill her blind spots, and weaknesses, or otherwise, take her out of her zone of genius. She reads a ton, listens to podcasts, hosts her own podcasts, and is constantly working on herself to be a better person and Leader. Staying motivated and maintaining a healthy work-life balance Chanie is happily married and has four children, so balance is something she strives for each day. The way she maintains a healthy balance is by taking care of herself. When she feels run down, she rests. When she needs a break, she works out, listens to music or gets together with friends. “When I care for myself, I can care for my immediate family and those entrusted to my care in a business setting,” she states.

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Chanie is a planner and schedules everything on her calendar, even the time she spends with her kids is on her calendar. This way she can make sure that she doesn't neglect the most important relationships in her life. The way she keeps everyone motivated to deliver the highest quality services is by treating them with care and respect. “I listen not just to hear, but to understand, then respond in kind. I also listen to myself and assess my needs to make sure I stay connected to what is most important,” she says. Plans for the future success of 4D Global The plan for 4D Global is to build client relationships for decades. They will expand their impact and humanize the dedicated and highly qualified team members in India. Their goal is to provide jobs to 10,000 employees in India. Chanie's personal goal as a healthcare leader is to advocate for their offshored resources and deliver a working environment that is fair and invigorating to their staff and thus invigorating and rewarding to their clients. The message Chanie wishes to relay to aspiring business leaders is this: the answer is within you. Simply embrace a growth mindset, take risks, treat your people well and keep going. There will always be challenges and how you deal with those challenges will determine your success.

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PRESIDENT SUNY DOWNSTATE HEALTH SCIENCES UNIVERSITY, (DOWNSTATE)

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WAYNE J. RILEY A Rebrand for SUNY Downstate Health Sciences University

UNY Downstate Health Sciences University recently launched a transformative rebranding campaign that reﬂects its long-term vision for advancing education, research, and clinical care while honoring Downstate's historical legacy of achievement. “This rebrand is our eﬀort to capture our true spirit, the prominence of our contributions, and the value of Downstate on the local, national, and global stages,” said Wayne J. Riley, M.D., MPH, MBA, MACP, president of SUNY Downstate. The new brand incorporates the breadth of Downstate's multipart mission. It provides a platform for strategic growth expansion, all while allowing Downstate to better tell its story as an institution committed to innovation, inclusiveness, and health equity. The launch featured a new logo and website that establishes an

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approachable and contemporary visual identity. In addition, a subbrand encompassing all of Downstate's clinical offerings, services, and sites—Downstate Health—was announced. Supplementing this change, Downstate's flagship onsite teaching hospital was renamed “University Hospital at Downstate.” The brand roll-out includes a series of ads targeting key stakeholders and the Brooklyn community to be launched in early spring. This initiative is the most significant effort undertaken by Downstate to revamp its institutional identity comprehensively. The rebrand was essential given the current healthcare landscape and that academic medical centers must be increasingly forwardthinking and agile to remain competitive. As part of the research and thought process for representative imagery in the logo, Downstate needed to strike

the right balance. In capturing Downstate's mission and legacy, the logo adopted the shield—a traditional symbol of strength—surrounding iconic elements: the Rod of Asclepius to represent clinical care, an open book to capture Downstate's education programs, and a representation of the nitric oxide molecule as an homage to the scientiﬁc accomplishments of Dr. Robert F. Furchgott, who was awarded the Nobel Prize in Physiology or Medicine while a member of the Downstate faculty. Downstate's new website is one of the rebrand's most dramatic and visible components. The new look is a modern design created to accommodate easy navigation, better showcase Downstate, and be userfriendly. It also oﬀers prospective students, employees, researchers, medical professionals, and other stakeholders a more comprehensive understanding of the Downstate enterprises. In all, more than 30,000

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pages of content were migrated to the new look. “We work in one of the best academic medical centers in the country,” said Carla Boutin-Foster, M.D., Associate Dean for Diversity Education and Research in Downstate's College of Medicine. “When we step out our

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doors, we see the reality of health disparities. But we also see the possibility of how with innovative ideas, we can center and anchor equity in excellence – and that's the future of medicine and the future of Downstate that we want to tell with this rebrand.”

More information on SUNY Downstate's Brand Transformation can be found at: A New Year and Exciting New Look for SUNY Downstate Health Sciences University.

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About SUNY Downstate Health Sciences University SUNY Downstate Health Sciences University is the borough's only academic medical center for health education, research, and patient care. It is a 342-bed facility serving the healthcare needs of New York City and Brooklyn's 2.6 million residents. In addition, the University Hospital at Downstate serves as the Institution's onsite teaching hospital, backed by an outstanding medical school's expertise and world-class academic center research facilities. More than 800 physicians, representing 53 specialties and subspecialties—many of them ranked as tops in their fields—comprise Downstate's staff. In addition to high-risk neonatal and infant services, pediatric nephrology, and dialysis (kidney diseases)—and offering the only kidney transplantation program in Brooklyn, among many other distinctive programs—Downstate also sponsors a major learning center for young children with developmental disorders and disabilities. Downstate also comprises a College of Medicine, College of Nursing, School of Health Professions, a School of Graduate Studies, a School of Public Health, and a multifaceted biotechnology initiative, including the Downstate Biotechnology Incubator and BioBAT for early-stage and more mature companies, respectively. For more information, visit www.downstate.edu or follow us on Twitter at @sunydownstate.

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FOUNDER COMPASSIONATE HELPERS

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LATIVAH GREENE A Healthcare Leader, determined to serve humanity.

ativah Greene, Founder of Compassionate Helpers is the ﬁrst black woman to become a Senior Care Franchisor. Her vision and mission are to help seniors and disabled individuals around the world receive the best health care services in the comfort of their own homes. While helping other entrepreneurs become CEO of their own Compassionate Helpers territory. Lativah Greene began Compassionate Helpers based on her personal story. She was inspired by her grandmother because she was diagnosed with heart failure. As a teen, she was her grandmother's caregiver around the clock providing reliable care and compassion. Lativah could not ﬁnd a senior care facility that would accept her insurance nor one that employed reliable caregivers. She sought to change this. Using her foundational medical experience and background in nursing, she began a dependable and reliable source for senior services. That is when Compassionate Helpers was born.

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Roadblocks and challenges are essential for success Lativah believes that every leader has a unique way of creating strategies, tools, and resources to help them achieve their business goals. “Keep going no matter what, see the vision and pursue your passion,” she says. Like other entrepreneurs Lativah has also faced plenty of hardship, obstacles, and setbacks. She did not allow these devastating events to discourage her from chasing her dreams. "In the past when thoughts of giving up occurred to me I reminded myself of the importance of my mission and how many lives I can change,” Lativah says. Lativah was involved in other great works within her community and gained recognition by volunteering at Neighbourhood Service Organization, Helping Hands Women org, and American Red Cross Located in Detroit. MI by Donating clothes and food.

Her mission is to help other entrepreneurs become CEO of their own Compassionate Helpers territory. While providing reliable senior care services to baby boomers and disabled individuals in the comfort of their own homes. As a company, the roadblocks they have faced and overcome in the past were to make sure that they communicate effectively with the clients, doctors, staff, and families always. Compassionate Helpers Redefining the Health care Industry with its services “I wanted to help fill in the gap that other agencies were not providing. I wanted to provide affordable care to low-income families and take frustration off families,” Lativah states. Compassionate Helpers is a home health care agency that offers shortterm and long-term services to ages 0-

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within the healthcare industry. She claims to be proud of the millions of testimonies they receive from clients they provide care for.

123yrs old with reliable and affordable care services. They accept most insurances such as worker's compensation, auto insurance, Medicaid, private pay, and out-ofpocket pay. Their team has over 15 years of experience and diverse business. The service provided by them includes personal care, companion care, respite care, housekeeping services, physical therapy, outpatient therapy, speech therapy, etc in the comfort of their client's own home. They tend to ensure that they stay in compliance with company policies, ensuring that all staff is trained and qualified to provide high quality care. Compassionate Helpers contribute hundreds of employment opportunities for healthcare professionals. “During COVID-19 a lot of agencies closed their doors to the public we did not. We provided services to clients following all safety procedures during state emergencies. Our agency has provided free meals to seniors once per month and a $1,000 discount on any services. We have provided services to hundreds of clients around the world,” Lativah explains. Lativah's journey as far as a Health care professional Prior to starting Compassionate Helpers, she attended University to earn her Doctorates in Clinical Nutrition and she was working at a Nursing Home Facility as a CNA (Certified Nurse Assistant). Motivation from her family and clients Lativah cared for at Nursing Facility told her to start the business to help others who are in an indistinguishable situation as her grandmother. Lativah's biggest

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Motivation to maintain a work-life balance Lativah's responsibilities as a Franchisor now is to assist Compassionate Helpers franchisees with resources, training, and leadership to help build their dream business. Lativah defines herself as an 'Extraordinary' woman with Vision and Purpose. To maintain a balance in her personal and professional life, she ensures to put GOD first, organize her priorities, and timely fulfil her family commitments. “I separate my work schedule from my personal life and stay committed,” says Lativah. recognition was to be handpicked by A-list celebrity Judges as Forbes Next 1000 Honoree, Healthcare 2.0 Conference Honoree, featured on Forbes, Fox News, Fox Soul, Afro Network, Entrepreneur, and more. “Compassionate Helpers is the fastest growing new senior care franchise corporation with 14 franchise locations around the world,” says Lativah. Lativah's future plans for herself and for Compassionate Helpers Compassionate Helpers plan to continue to build home health care agencies around the world. Lativah states that they want to build communities with affordable and dependable home health care services.

To keep the employees motivated and valued at Compassionate Helpers, they love to give their employees recognition certifications such as Employee of the Month including bonuses and salary. Their team likes to send out weekly reminders which further helps the staff to be motivated. Lativah's message to aspiring Business readers is: Focus on helping others by providing great services even when times get hard. Serve Humanity! In her free time, Greene enjoys spending time with her fiance and children, traveling, reading books, and eating.

Her personal goal is to help Compassionate Helpers franchisees become successful business owners

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CEO THE MCSHIN FOUNDATION

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HONESTY LILLER An Author, Mental Health Advocate, and Certiﬁed Peer Recovery Specialist Striving To Help Those Addicted Become Recovery Revolutions

EOs are leaders who ensure that their companies have an effective risk operating model, governance structure, and risk culture. Great CEOs spend time thinking about, articulating, and championing their company's purpose as it relates to the big-picture impact of day-to-day business practices. Today boards of directors, senior managers, and investors intensely look forward to how CEOs handle the ups and downs of running businesses. Honesty Liller, CEO of The McShin Foundation believes that “success” means achieving goals in your life. Some may say success is a fiscal word, but she has so many different successes that make her a happy human that isn't just her paycheck. Honesty's mission as CEO is firmly rooted in community outreach and involvement. She gets to walk in her purpose every day helping those in the community heal from their addiction. She is responsible for community and fundraising events,

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advocacy, and public relations, and is a Recovery Coach to females in our program. Challenges make you stronger Honesty Liller is a woman in longterm recovery from addiction. She has been drug and alcohol-free since May 27, 2007. “I am in recovery from an opiate addiction and there are more than enough challenges that I have had to overcome,” she says. As a female leader, she has had to learn how to speak up for what she needs, what is ethically correct for the organization, and celebrate herself and those around her. The main roadblocks have been trying to control situations, wanting her voice to be heard, learning how to delegate duties, and letting things go. The growth of the McShin Foundation under Honesty's Leadership “McShin helped to save my life when

I needed help with my addiction. There were three recovery homes when I moved into the female housing,” states Honesty. The President, John Shinholser hired her once she left housing after residing there for five months. John, Honesty, their board of directors, and their amazing staff throughout all these fourteen years have built the foundation to where it is now. They now have fifteen recovery residences, three judicial recovery programs, family programming, wellness programming, and a Recovery Community Center. She says that her contribution to this growth is staying consistent with programming, following a budget, fundraising/development, and knowing when to let something go. The best recognition received as a leader “Honestly, I didn't really know what I was doing when I started working at

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first book “Scattered Pink” and that was a huge achievement for her. She strongly states that the life she has today is something that she has worked beyond hard for and she is honored to be in it. One major thing Honesty wants to achieve is to start a women and children's recovery home at McShin. And she really wants to take a trip to an island that has a house in the ocean. “Truly I just want to live a fun, happy, rewarding, and fulfilling life,” she says. Responsibilities as CEO at The McShin Foundation Right before Honesty came to McShin, she was addicted to heroin. McShin's program helped to save her life and she claims that she is forever grateful. “Not only do I get to have a career that I love, but I get to help humans that are like me,” she exclaims. Her responsibilities include fundraising, donor development, advocacy locally and nationally, leadership development, recovery coaching women in their housing, budget management, grant writing, and event management. McShin. I really just wanted to help the women in the housing with their recovery,” says Honesty. Days turn to months and months to years. Along the way she has completed the Stanford Nonprofit Leadership weeklong program, the Emerging Nonprofit Leadership Program here in Richmond through, The Community Foundation, and a lot of online pieces of training as well as in-person leadership too. She has been interviewed for many news articles, TV interviews, and podcasts. The

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biggest recognition she states that she can get from being a female leader is seeing the women that work at McShin achieve their goals and show them that females can be leaders. “I am grateful to even be alive. The life that I led up to ﬁnding McShin was going to kill me so I have deﬁnitely achieved dreams I never even knew I could have,” she says. She recently published her

Maintaining a balance in personal and professional life Honesty doesn't believe in balance, she use to but as she has gotten older she believes she puts enough energy into all areas in her life when it is needed. She has learned throughout her career and home life that she has had too many expectations of herself to be the “best” leader, mom, and wife. Recovery has given her two amazing children, a loving husband, a family that supports her, her two

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doggies, and the ability to help others through the career that she loves. “Every day I work on my soul a little more and try to live in radical gratitude. Every day is a true gift, why not live the best today you can? The work that we do at McShin certainly is rewarding, but also very challenging,” she states. Helping humans that have an addiction is beautiful but hard. So, they incorporate staﬀ wellness days, quarterly staﬀ outings/events, lots of

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parties for celebrations, bonuses for recovery celebration dates, and dayto-day encouragement as well as aﬃrmations. “We are a team at McShin and it is not just a job for us, we are family,” says Honesty. Her mission in life is to make a diﬀerence, live day to day, be happy, and reduce the negative outlook of addiction.

make more, and continue to work on your heart. “If I can do it, so can you!” she exclaims.

Her message to all the aspiring business leaders out there is: be passionate, be kind to yourself, follow your goals and if they don't work out

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CEO MEDCOGNITION

42 | DECEMBER 2025

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RUSSELL J. UNRATH Disrupting the Medical Training Industry with Augmented Reality Simulation Technology

edical error is the third leading cause of patient death, and in 1997, at the tender age of 13, Russell J. Unrath's young life was abruptly, and tragically, impacted by that statistic, when his mother passed away from a series of complications that could have, and should have, been prevented. For Russell, his personal tragedy became the driving force to become part of a Health Care Organization that that was willing to take risks, be on the cutting edge of technology, and disrupt the future of medical simulation in a positive way. The crucial importance of medical simulation in training medical professionals Russell started his career at Genzyme Genetics, a pharmaceutical company involved in cancer research, where he watched researchers and developers create products, sparking his interest in lifelong learning.

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His journey to health care was not a straight path, and before he joined MedCognition, his biggest achievement was helping create eﬃciencies in a hospital system network, where he managed to help the hospital go from the verge of bankruptcy to thriving expansion.

MedCognition's PerSim® holographic patient simulation system is the brainchild of a physician and 101st Airborne surgeon, Kevin King, a brigade surgeon in the ﬁeld in Iraq, who had to use plastic mannequins that were not training his students the right way.

As the CEO of MedCognition, Inc., his aim is to create change in healthcare by lowering the barriers of access to medical simulation through leveraging cutting-edge technology. Medical simulation is a highly valuable tool for preparing healthcare professionals and ﬁrst responders in dealing with low frequency, high stakes life-threatening medical conditions.

PerSim® was created by leveraging the experience of seasoned clinicians, educators, and computer scientists. “I absolutely believe that MedCognition's training product, PerSim®, will shape the future of outof-hospital professionals,” states Russell.

Realism, cost, and portability are the three most common barriers to greater use of simulation, and MedCognition's aim is to transform medical simulation training by creating an intuitive clinical experience.

Since the COVID crisis, the use of medical simulation has grown as a tool to help bridge the gap in workforce preparedness, and Augmented Reality will be key to solving the problem of medical training. “The more immersive we can become, the more engaged in an augmented world, where it's safe to

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train, yet safe but hurts to fail, is the way we've been able to use this disruptive technology,” says Russell. “There are a lot of organizations that offer virtual reality, which is very static. So we're looking at advancement, and augmented reality is still cutting edge.” PerSim® allows medical professionals the experience of seeing a sim patient experiencing real-world problems and pain in real-time, by simulating these clinical states as they happen and change dynamically. Delivering dynamic realism in medical simulation with an immersive experience Russell confirms that the risk of stepping into a disruptive industry like medical simulation training is definitely a balancing act, because MedCognition is fighting battles on several fronts, when it comes to traditional simulation training. He admits that the risk and the challenge is really about how to position PerSim® to be seen as a standard and common training practice. “MedCognition is butting up against larger organizations that have been in the simulation industry for decades, and everyone knows who they are. So our big risk is, nobody really knows who we are, despite having 72 customers across the U.S., and doubling our customer base in 2021,” notes Russell. “We're just the underdog at this point, and we'd like to flip the script in that story.” Russell points out that MedCognition's product truly creates decision-makers, and that when medical practitioners see a product

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that can help them train in an immersive environment, that allows their mind to understand the logistics and mechanics of what's happening, and helps them become decisionmakers, not box checkers, they get really excited about it. He explains that while a plastic mannequin is not going to show you what a sick patient looks like, an augmented reality hologram absolutely shows you what a sick patient looks like, and it allows for that cognitive pathway to be opened up to see, for example, that a patient is having a respiratory issue. “Now the instructor and the student can go on these Choose Your Own Adventure multiple paths to determine the best course of treatment, and that again, creates a decision-maker, not a box checker, and that's really been disrupting the industry so much that the instructors who see our tool say, 'Wow, PerSim® creates the ability to be immersed in a scenario!,” explains Russell. While MedCognition's target customers are hospital professionals, they're also seeing a great wake of enthusiasm from community colleges with paramedical and nursing programs, and Municipal EMS organizations that see the value of immersive training. “We have the ability to manipulate the system based on the complexity of the educator involved, building the scenarios to make this apply for inhospital professionals,” notes Russell. For medical schools, MedCognition is developing remote instructor capabilities. They also have projects with the government, and hope to go from 75 to over 500 customers, and

build Global Partnerships, in the next two to five years. Russell firmly believes that in the near future, MedCognition will be the standard in frontline medical training. “You can absolutely mark my words on that as well. We're going to completely disrupt mannequin simulation,” he affirms. Eclipsing the competition with a grassroots approach to outreach Russell points out that MedCognition is slowly starting to eclipse their competition, with a grassroots approach to reaching out to customers. They've given all their customers an opportunity to receive education and external grants, to provide them better access to simulation training. They also ran a series of trade shows, webinars, and courses in San Antonio, where they provide deep dive training to help their customers understand the benefits of simulation, versus the traditional methods they're used to. Russell explains that, in order to reduce that sunken cost bias, they need people to reach out and touch and play with their product. So they provide free trainings, such as demoin-a-box software, and ship units out to customers who are very used to plastic mannequins. “Our product can be used in tandem with high-fidelity mannequins, and extend the capital or operating expense budget of small EMS institution, or a large one for that matter,” says Russell, explaining that they offer to create a high-fidelity mannequin for their customers, that will save them money over time, even

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while spending money with their system. He notes that when medical professionals see a patient is really struggling, and then get that hologram, and see them go from a position of struggle, to a position of recovery, it helps them overcome some of the competition, and disrupt the industry as well. “What really motivates us is providing an experience that our educators and students can't get anywhere else aside from a sim, and we do share that common vision and common goal,” says Russell. Adapting to an evolving vision of leadership Russell explains that in the early stages of his career, he believed that leadership was about always having a confident answer, telling people what they needed to know, what they needed to do, and when and how to do it. However, of late, it has become a collaborative engagement of finding ways to support his employees, and asking questions like: What else can I help you with? How can we get you educated? What tools can I provide for you? What can I learn as a leader, so that I'm enabling and empowering my team to produce the best possible work? “So it's definitely evolved over the years, especially since joining MedCognition. We've shifted our culture to make sure that our employees have the appropriate worklife balance, and that their mental health is well cared for,” notes Russell.

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He explains that they have programs that help them produce good work, and interact and engage with their customers, who absolutely need advocates and cheerleaders and friends, not just a company that's providing a service for them. “When I joined as CEO, I knew that the company needed a fresh perspective, not from a medical perspective, but a business executive who could look strategically, and say, here are the things we need to change, and here's the order we should change them in. Now almost two years later, we're functioning as a well-oiled machine,” he observes. Russell admits that employee mental health and wellness has always been very personal for him, as he believes that having an appropriate personal life balance creates a good working individual. As a result, the company implemented more flexible policies during the pandemic, but kept the static work location. Under his leadership, MedCognition also implemented 401K investment programs, wellness programs, and tools for the team to reach out to mental health and wellness counselors, and stay connected in a remote environment. “I think our team talks more now, when we're in scattered across five different states, than we did when our team was based in San Antonio,” notes Russell.

the end of the day, work is not everything. Russell points out that leadership is simply about being willing to learn on a daily basis, and that his goal is about what new information he can learn each day that will benefit his employees and customers, and as a byproduct, benefit him as well. For him, success is building up the individuals in his immediate circles, creating sincere connections with those around him, and enabling others to succeed. Russell believes that taking an organization like MedCognition from where it is to where he wants it to be, requires sacrifice, and he considers himself fortunate to have a wife who understands his driving passion, and supports him unwaveringly. “Without her, I would not be in the position I'm in. I think our organization wouldn't even be in the position we're in right now, because I have a pillar of support, who also works full-time, by the way, but takes the burden with our ten year old twins, and our two year old Golden Retriever, so that I can pour myself into my work, to be the best for my employees, customers, board of directors, and create new road maps, new visions, a new subset of products, new line of questioning, so that we can truly continue to learn each day,” he concludes.

He points out that they have a very light atmosphere which is hard to maintain with remote employees. They do weekly events over Zoom or Teams that keep the team motivated by allowing them to feel like they're all in this shared journey, and that, at

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CO-FOUNDER & CEO LOVE HEMP GROUP PLC

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TONY CALAMITA Introducing the Health Beneﬁts of CBD Products

BD is one of the world's fastest-growing industries and is set to be worth $20 billion globally by 2025. Its popularity as a natural yet powerful support for pain management, sleep disorders, and anxiety to name but a few have grown exponentially over recent years.

naturally improve their quality of life. The core offering is CBD products, CBD is short for Cannabidiol which is one of the key active ingredients found in the cannabis or hemp plant. The company offers a range of over 40 CBD-infused products such as ingestible oils, capsules, chocolates, vegan sweets, and topical creams. All products have zero THC which means they are non-psychoactive, a commonly associated effect of cannabis products.

Seeing the major benefits of CBD and the requirement of quality CBD, in 2015, Tony Calamita founded Love Hemp with Thomas Rowland. According to Tony, Tom initially became aware of CBD when searching for treatments and remedies to help his father who had recently been diagnosed with cancer. The duo started the business with just £3000 and begun as a very humble bedroom start-up selling only online. Within the first few years, the company had grown to multimillion-pound revenue figures organically, without the need for additional investment.

Today Love Hemp has around 50 fulltime team members operating from oﬃces in Croydon and Manchester. Their multi-award-winning products are stocked in over 2000 outlets across the UK and Europe, including major UK high street retailers such as Boots and Holland & Barrett. The business is now preparing for a global launch across Europe, North America, Asia, and Australasia to build a global footprint.

Love Hemp

Success; Living a Purposeful Life

Love Hemp is a health and wellness brand with an ethos to help people

For Tony, success has meant many diﬀerent things through diﬀerent

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stages of his life. He says, “I'm fortunate enough to have now achieved many of those things that I would have considered a success in my younger youth.” He describes the ultimate success as living a life that is truly fulfilled and happy, and one that allows one to realise his or her full potential. He points, to achieve that it needs to be a combination of goals that align to four key pillars; health, wealth, relationships and most importantly meaning, that is having a purpose in life that contributes to something greater than oneself. Passion for Health and Fitness and Beginning of Life-Long Journey Since his teenage years, Tony has had a passion for health and fitness. He recalls, “I remember dragging my first set of dumbbell weights home from the store in town when I was around 15 years old, I couldn't move my arms or legs for around a week afterwards.” Over the years he grew a real love for health and fitness, achieving his own results and helping other people achieve their goals

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challenge is an opportunity to bring out the best in someone or even an entire organisation. It applies the stress that is sometimes required to get out of the comfort zone, and this is when that magical thing called growth happens. Growth is rarely a comfortable process, but it's fundamental in achieving success. However, standing still and staying in the comfort zone is almost a guaranteed route to failure. Tony opines, “Ultimately if you want the most out of life you need to get comfortable with being uncomfortable because a life without challenge is eﬀectively meaningless, you will have nothing to compare the good times too and you certainly will never grow.”

brought him huge fulfilment. This was when Tony found his passion. After finishing college at 18 years old, Tony worked as a lifeguard for the next year to save up and study to qualify as a fitness instructor/personal trainer. He says, “It was a job I loved but I soon realised it was not going to pay for the life I desired, I continued with the profession sporadically whilst attempting multiple start-up businesses throughout my twenties trying to make my break in the business world.” “I love to be different and disruptive and when the opportunity with CBD presented itself it was almost perfect, ticking so many of my boxes,” says Tony. He further adds, “Without consciously doing it my brain seems

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to be wired to always be looking for opportunities, how could something be improved or changed by thinking really outside the box. Seeing the world and everything in it for what it could be, rather than what it currently was. When your brain is orientated that way, and an opportunity presents itself, then it doesn't feel like a leap of faith, if you believe in the concept then you just go for it and never look back.” Growth stands out of Comfort Zone “Challenges are a part of everyday life for all of us, they can be tough on us both physically and mentally, but it's needed to grow, it can make us stronger once reaching the other side whether by success or failure,” says Tony. He further shares that a

Tony encourages aspiring business leaders not to fear failure, embrace it and learn from it because another failure means success is one step closer. He also advises, “Serve as a role model, be passionate and most importantly invest heavily into the continual development of yourself and your team.” Keeping Everyone Align with the Common Goal Since becoming CEO of the parent company that originally acquired Love Hemp, Tony's role has changed signiﬁcantly. Now, his time is spent supporting the leadership team within the operational Love Hemp subsidiary whilst also having the responsibility of leading a publicly listed company, which is a whole new experience to him that he is embracing whole heartily. As a CEO, Tony's primary job is to set and then drive the company's mission and vision throughout every

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level of the organization. He confirms that all the departments such as marketing, operations, and sales are centrally aligned to shared goals whilst ensuring that all employees understand their purpose and feel inspired in their work. According to Tony, company culture is paramount, and this is something the CEO of an organisation must own and be accountable for. He asserts, “I feel incredibly fortunate that our products are life-changing for many people and with this, it's easy for many employees to find real meaning in their work.” A Perfect Balance; Set Priorities and Find Love in what you do “Balance between personal and professional life is one of the hardest things and one must accept there is no perfect work/life balance,” says Tony. He further adds, “I love what I do, work does not feel like work, and usually it can be very difficult for me to think about anything but work, sometimes I try to switch off but it's almost impossible.” As per Tony, it is essential to have dedicated periods where one disconnects from work but knows how to be fluid and prioritise what is more important in any given situation. Tony usually has a complete break on the weekends. At least one of the days if not both, and usually spends that time with friends and family. To Achieve Global Presence Tony is leading to build the brands global footprint and wants to have products readily available to at least one billion potential customers within the next year. He further adds that the primary objective is to establish domestic e-commerce channels in at

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least 6 countries across 4 continents, each one having local distribution for eﬃcient delivery. The team states, “We will compound our presence by establishing high street retail distribution in each of those countries.” Today the company operates as 'Love Hemp Group PLC' which is publicly listed on the Acquis Stock Exchange 'LIFE: AQSE'. The team is now preparing for a move to the main market London Stock Exchange later this year which will bring increased liquidity and investor access.

Tony's individual goal for the future is to continually develop both personally and professionally and inspire all those around him to do the same. He says, “I believe it's such a key ingredient to actualising your full potential, and only then will you be best equipped to take on the world and its challenges.”

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CEO MAKO MEDICAL LABORATORIES

52 | DECEMBER 2025

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CHAD PRICE A Passionate Disruptor Transforming Healthcare

he healthcare industry is one of the most difficult and tough industries to transform, owing to the large number of legacy systems, coupled with the highly sensitive, personalized information. However, it's not difficult for cloud computing. Over the last few years, cloud computing has been changing the way doctors, nurses, clinics, and hospitals deliver quality, costeffective services to their patients. This transformation is being led by two forces: the economic importance to improve the quality of patient care and to cut costs. The cloud has the ability and capacity to revolutionize the healthcare sector by making it more efficient through a decentralized approach and improving the patient experience. Knowing what would future hold for cloud computing for healthcare and having gone through a personal experience of spending countless hours in medical offices, awaiting test results for his specialneeds sister, Chad Price finally had enough. Without having any lab or medical experience under his belt, he went on to venture on his own. The result was MAKO Medical

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Laboratories LLC, with his friend, Josh Arant. A path to become one of the most desired laboratories Chad's goal with starting Mako Medical was to start a company that would create a unique competitor in an industry that lacked options while using its resources to make an impact in the communities. “Our entire team is focused on volunteering, helping with local nonproﬁts, giving back, donating, hiring military veterans, and supporting many charities. It why we do it not what we do that makes Mako so special,” Chad asserts. Since the foundation of the company back in 2014, Mako Medical Laboratories has rapidly become one of the most desired laboratories in the United States. Winning over 12 major awards—it has become a diagnostic partner for businesses, physicians, urgent care facilities, and many hospitals around the United States. Additionally, Mako Medical Laboratories has recruited the top Ph.Ds., chemists, and scientists to provide industry-leading innovation.

Mako Medical Laboratories has developed many custom and proprietary tests and uses robotics/automation to improve precision and accuracy. Passion for making an impact and helping others Like any start-up, Mako Medical had its own share of struggles. Lack of funding, lack of resources, lack of assets, massive competition, logistic issues, operational issues, and many unique challenges found in healthcare. But the driving pierce behind the team's determination and focus was their passion for making an impact and helping others. The team stayed focused on the why and not what, which allowed Mako Medical to tackle many setbacks early on. Since then, Mako Medical experienced rapid growth and has won many awards in this category. It is the only company ever to win the Fast 50 #1 three years in a row. It is also placed 284 on Inc. Magazine's Inc. 500 list and has experienced record-setting growth in last few years.

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Creating a world class patient experience Mako has heavily invested in state-ofthe-art instrumentation and technology. Chad says they utilize industry leading next generation

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sequencers and next level RT-PCR systems for targeted discovery of genetic markers. Just to give a number, the team at Mako Medical Laboratories can process over 3100 diﬀerent clinical laboratory tests. The ﬁrm's custom reporting, in-house

logistics team, and focus on every detail has created a world class patient experience. Healthcare industry is dominated by two large mutual-billon dollar giants which makes it challenging because Mako Medical's competitors are well funded

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and have a national footprint, says Chad. Mako Medical competes by focusing on service. “Every detail is important and we know it impacts the patient experience. Mako Medical also innovates new processes and technology. This has given our team a competitive advantage,” Chad adds. Today, Mako Medical Laboratories is passionate about making an impact in people's lives both locally and around the world. The firm spends thousands of hours volunteering with local nonprofits. Additionally, Mako has donated millions in FREE medical services to those that don't have access. Currently, the company supports over 472 local nonprofits and charities (military service dogs, homes for the blind, disabled, special needs children, horses for those that are paralyzed, veterans, cancer research, etc.). Mako proudly employs only military veterans for many positions, and Mako over 80 Christian missionaries around the world. Finding the best talent & getting them on-board Chad's vision for Mako Medical is to be the most desired place to work in America. “We know if we can achieve this— all of our other goals will be met. We also want to continue to disrupt healthcare. The industry is ready for new competition,” he further adds. Talking about entrepreneurship, Chad says, “I have always been an entrepreneur. I have started several businesses in the past. When you are young you focus on more basic services like washing cars or landscaping. Over the years it progressed to more complex opportunities in construction and healthcare.” Chad's main role is recruiting while the teams run the company. They make the day to day

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decisions. His focus is on ﬁnding the absolute best talent and getting them to join Mako. He also focuses on the strategic direction the company is headed in. Continuing to disrupt the healthcare sector Chad believes work and its responsibilities blend into personal responsibilities. For him, it's blended life. He enjoys what he does and considers himself blessed to be given these opportunities from the Lord. He wants to make a positive impact with everything he does. “Watching all the good work Mako Medical has done by supporting local nonproﬁts,

charities, and hiring military veterans. Our team stays motivated because as a group we focus on the why not the what. At Mako Medical— we are all passionate helping others. This is what motivates us everyday,” Chad says. The core of Mako Medical is innovation and technology. He believes this will allow Mako to disrupt the pharmacy space like it disrupted the lab industry. His goal is to be one of the top healthcare companies in the next 5 years. With every passing day, Mako Medical continues to expand into new markets with the addition of new services. As the world ﬁnds itself the test of survival, the role of companies like Mako Medical becomes vital.

DECEMBER 2025 | 55

CEO CITY HEALTH TECH

56 | DECEMBER 2025

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IBRAHEEM ALINUR Creating a Healthier Community by Using Modern Tech Advancements

he world is facing growing challenges across industries. Now is the time to think about what we can do to best prepare and prevent disasters on a global scale. 55% of the global population lives in a urban and is predicted by the United Nations to be 68% in 2050. As the world grows, we need to think about sustainability and how we keep our communities healthy. Understanding the dire need of advancements in healthcare, Ibraheem Alinur, visions to build healthier communities and mitigate the spread of infectious diseases globally by using innovative tech devices. He is the CEO and CoFounder of City Health Tech (CHT), which provides a wirelessconnected hand washing device and health communication platform to engage and entertain while collecting the largest data set of hand washing times in the world. A Story of Passion, Determination, and Success A child of immigrants from the

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Caribbean and raised primarily by his hard-working mother, Ibraheem's success is a story of momentum and defying odds. His mother assured he had everything for his education and instilled the importance of selfreliance and curiosity at a young age. When he was 17, he was admitted into the Minority Introduction of Technology, Engineering, and Sciences (MITES) program at MIT where he spent a fully funded summer semester surrounded by 60 other peers from across the country with similar backgrounds to him. Ultimately, this moment changed his life because it validated his struggle and showed him that going to a good school was within his grasp, which seemed so far away at the time. As a direct result of this program, Ibraheem applied to MIT, and unfortunately didn't get in. He states “I met one of the most important professional mentors in my life, Kathy Chiu, managing director of Deepwork Capital. During our interview, she mentioned she did something like “Shark Tank.” I loved that show, so I sent her an email asking to intern for

free to learn and, at the time, she was running one of the largest angel investment groups in the state of Florida. I was skipping classes my senior year of high school to attend pitch meetings. I was hooked.” City Health Tech is not Ibraheem's first startup. Before City Health Tech, he started many companies in his first few years that had some success, but mostly failure. Following those startups, Ibraheem started City Health Tech in the fall of 2017 around this idea of disease prevention because he knew it would be critical in helping cities grow. He shares, “City Health Tech was my first project to encapsulate this passion and it was a vessel for me to learn. I took the leap of faith due to my passion for the problem and the vision I had for the world. I saw that if we could increase hand washing behaviour across the board, we would save billions of dollars and millions of lives.”

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Hustle Before Touching the Stars Ibraheem believes that entrepreneurship in many ways is an activity and a mind-set. He is always networking with interesting people, thinking through his vision by talking to customers and experts, and spending time with his team and friends to build healthy culture. He says, “I was a sophomore in my undergrad prior to starting City Health Tech and had just ended my previous company; an applicant tracking system for student groups.” He had joined NU Raas, the competitive folk Indian dance team, and worked as a professional magician as his side hustle. As City Health Tech has grown he doesn't dance as much but does try to learn a new trick every now and again. First Step and Gates Millennium Scholarship Ibraheem was 11 years old when he made his ﬁrst sale out of his backpack, which in hindsight was the start of his entrepreneurial career, even though he had never heard the word. According to him, his greatest recognition so far has been winning the Gates Millennium Scholarship out of 55,000 applicants. He considers it a life changing moment. That scholarship empowered him in many

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ways and made him capable of what he is today. He reflects that, “not having to worry about the financial stress of college removed many barriers for me. It gave me the privilege to take a risk and it gave people a reason to want to connect with me. If I hadn't received that scholarship, I do not think I would have had the time to focus on my passion projects.” Making Sure Everything Goes Right As a CEO of CHT, Ibraheem's responsibilities are to set a strategic vision, build a plan, find the best talent to execute, find customers, and assure the company receives the funding it needs to be successful. Ibraheem's day start with prayer and reading a bit of the Quran to ground himself while his coffee draws. He writes down his priorities for the day, and spends some time on LinkedIn, and responds to emails. After, he prepares himself for the meetings of the day; as part of the business development. He meets with the company's co-founder and leadership team every other day and works on whatever is the major goal of the day. He states, “I also spend any free time reading to catch up on the world and understanding what may impact our

business 1-2 years out. No day is the same, which is part of the fun and one of the benefits of being your own boss.” Being Able to Help Others is the Real 'Success' Everyone has different perspectives and measurements for their own success. For Ibraheem, success is adding value and feeling valued by an individual's community of choice. At the core of being human there is always a deep need to feel accepted and valued, and he believes that service is the key to a happy and fulfilling life. His theory is that, “being in a position to help others is how we change the world and for those who are hustling to make it, it is our duty to lend that hand back.” Through this journey, it has become abundantly clear to him that it takes a massive community of support from others to be successful. He adds, “success is being content with yourself and not regretting your decisions. Being ethical and human creates an enduring state of success rather than a moment.” Going with the Pace The modern work environment is one

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where everything happens very quickly and constantly throughout the day. For anyone, balance is hard to find in this fast paced environment. Understanding this work culture, Ibraheem has learned to set boundaries and accepted it as a marathon and not a sprint. He states, “when you are getting started you are fighting for survival but it won't always be like that. Once you get to a point of stability it's important to readjust.” He adds that he was valuing the success of his company over his own health and realized that it needed to stop. He makes sure to go on daily walks with his wife. He mentions. “I also genuinely enjoy the work and that helps keep me going.” Visioning for A Healthier Tomorrow With its innovative approach to provide a healthy future, City Health Tech aims for a billion clean hands to be washed in 3 years and to make health communications accessible to millions. The company hopes to scale its business not only across schools, homes, and the U.S., but also globally. It is also aiming to merge with the government and other stakeholders to develop solutions to some of the most significant problems of our lifetime. Ibraheem personally hopes that he and the company can grow to support the leaders rising in their field, be it climate change, water resource management, or even energy efficiency. He says, “we want to be the organization that makes your city healthier through empathy, sustainability, and design.”

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OWNER AND CHIROPRACTOR ATTEND2HEALTH

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LOUISE HAMPTON Patient-Centric is the key for sustainable health Institutions!

lmost every individual residing in the globe tends to liken their emotions to the mutant nature of weather. They view these circumstances as an uncontrollable factor. This analysis not only reflects to us that emotions are controllable but they also possess a strong power to take the reins of our daily emotions and steer ourselves toward building a foundation of better and nurtured physical health. The constant evolvement of encountering and formation of connections that an individual experience with any other similar human being then emerges as a tiny engine that drives the upward spiral between positivity and health. Louise Hampton who is the owner and chiropractor of Attend2Health is on a mission to empower the health industry on a larger scale. She is endeared to provide limitless assistance to every individual through her venture as her strong belief. She believes that everyone is different and not one form of treatment could be sustainable to any. Thus, she ensures to serve different variants of medical assistance under the same umbrella as it is easier to cross-refer and it also

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assists her to march a step closer towards her vision. The expression of obeisance: Being an entrepreneur is certainly not a job, it's a contemplating lifestyle that builds the foundation of what you do. You need to sacrifice vacations, going home in the evening after the job is finished as in full-time employment and be that someone who is hitting the send buttons of emails before closing their eyelid at the end of the day and you are also the first one to read the e-mails as you wake up, provided you being awake hastily in the middle of the night. Upon seeking the boulders that have been as scary as this experience, Louise states that Attend2Health has just expanded into a new premise, bewildering as it seems is as scary as it is lived. In the instance of pandemic wherein the country has been into a lockdown period for an indefinite period of time, it is certainly a pointer to worry about the overhead costs that are knocking the nightmares. However, with the vision of being patient-centric, Louise is embracing

the experience of wherewithal. At Attend2health, there are 4 chiropractors, 3 osteopaths, 4 massage therapists, 2 podiatrists, 3 physiotherapists at present and Louise is hoping to get an acupuncturist, hypnotherapist, and nutritionist starting soon. Prevention is better than cure: It is often chided to not keep away from individuals who attempt to belittle your emotions. Major small business owners do fall into the trap of demotivating themselves but when they deter, they become a greater version of themselves. Louise states that the core values of her venture are foremost to look after her patients in the best manner possible. She believes that as long as you are investing to make your patients make feel better and comfortable, you tend not to think about your competitors in a stress zone. However, she is also in a state of pessimism that her venture is able to assist the local NHS by recognizing her facility and by addressing all the patient's aches and developing pains in a furious manner

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so as to prevent them by taking precautions before the evolvement of a chronic or larger variant of concerns. The dynamics of expansion: There is nothing that can stop the power of committed and determined individuals to make a diﬀerence in society because human beings are the most dynamic link to the divine on this planet. But these committed individuals are certainly inevitable to encounter boulders. So far, it has been a bumpy ride for Louise, she expresses the journey by revisiting

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her past moments when her children were young and she was very worried about the bills to pay in her personal as well as professional life. On the contrary, over the years of her dedication and commitment, her health care institution has had grown and have had attained a reputable stand. This then allowed her to expand her mission and vision altogether wherein she invested in a much larger expanded premise but again, this came as a boulder for overhead expenses along with the unwelcomed pandemic in the country. Reminiscing about her future roadmaps post the pandemic, Louise

is looking forward to being able to come out of lockdown and make proper utilization of her fresh investment in terms of expansion and add variants of ﬁtness classes such as yoga, pilates, tai chi, etc. The worth of every day: How to sail and reach soundly towards the island without dying is more important than reaching the island at all. Louise has had graduated from her university in 2004 after pursuing her academic pursuit in Chiropractor and associated herself in a partnership ﬁrm in Birmingham

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before moving back to Hertfordshire and setting up Attend2Health in 2007. In 2019, she has bagged the Best Business Woman Award in Health and Wellness and also the Zenith Global Health Award. Attaching further to her accolades, she has also written a book on how to help eliminate low back pain. Louise spends 4 days a week at her clinic and invests her rest of the productive time frame on promoting the clinic activities, taking steps towards maintaining her health and safety measures and having an eye on the accounting books. It is often said that if you want to become a successful leader, then you will have to cut the pie yourselves. 40% of the time should be focused on the arena of time management revolving around ethics, character, principles, purpose, motivation, and conduct. Other than that, you need to invest the other 30% of the pie in managing the segments of authority that are lingering over you, the other 15% shall always be dived in to manage your peers who are working endlessly with you to step towards your mission and vision without minimalistic error for failure. In her last pearl of wisdom, Louise chalks out her blueprint to us by sharing her future vision that over the years, she is planning to expand the oﬀerings on oﬀer and adding 6 treatment rooms where she is marching ahead more towards being a patient-centric institution.

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