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TOP 10 BUSINESS LEADERS TO FOLLOW IN 2025

www.cioviews.com

DECEMBER 2025

WATERS, STRONG ROOTS STILL

CHIEF EXECUTIVE OFFICER , MICROCRED

AWATEF MECHRI'S JOURNEY TO REDEFINE INCLUSIVE FINANCE IN TUNISIA

Navigating Inﬂuence in the Age of Enterprise

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In an increasingly interconnected economy, the most dynamic business leaders do not just serve executives, they are shaping industries, movements, and the very definition of leadership from the brink of disruption toward innovation, or to inspire confidence in uncertain environments. They are changing the construct of growth to include profitability but also purpose and keeping organizations relevant in a world where agility is as important as scale. Their impact extends far beyond the walls of a corporate boardroom, and they are often setting the bar or proving the case for sustainable development, digital transformation or inclusive representation. What makes them interesting to watch is their ability to transform challenges into opportunities and position their corporate product, service or company, as a leader rather than a follower. They embody a rare combination of vision and execution, and they prove that visioning is as much a part of leadership, as resilience is in leadership today. Industries are changing so quickly, these individuals are the prophetic compass points illuminating pathways toward sustainable impact. Watching their experience informs strategy but ultimately provides clarity on what the future of enterprise looks like. At CIO Views, we honor these empowering leaders by dedicating this issue titled “Top 10 Business Leaders to Follow in 2025” to them. Featuring as the cover story, we have covered the successful & motivating journey of Awatef Mechri, Directeur Général at Microcred. We have also included the inspiring stories of Tamara Ginciene, Founding Partner of Hinz Governance & Business Integrity; Kestutis Pagalys, CEO of UAB Servermall; Marc Sasserath, CEO of Sasserath; Dr. Meritxell Vila-Fontes, Founder and CEO of MERYT Chemicals; Amanda Brock, CEO of OpenUK; Anna Mzinga, Country Director at WaterAid, Tanzania; Jens Mittendorf, DEHAS MEDICAL SYSTEMS GMBH at Managing Director; Ken Lu, CEO of Winmate; and Manali Sheth, eSoft Development and Technologies at Managing Director. CIO Views is a business magazine that mainly focuses on business leaders, their journey, views on current economic states, and all other relevant subjects that refer to the business world. Our goal is to be a leading source of information dedicated to providing our readers with detailed perspectives and views of successful business leaders who are transforming the business outlook and redefining their goals. With exclusive editions on various industries like software, education, healthcare, technology, real estate, and many more, CIO Views is driven to promote excellence in the world of business.

info@cioviews.com Happy Reading!

Mousmi

Mousmi N.

COVER STORY

10.

Awatef Mechri

CONTENTS

22. Tamara Ginciene 28. Kestutis Pagalys 34. Marc Sasserath 38.

Dr. Meritxell Vila-Fontes

44. Amanda Brock

48.

Anna Mzinga

54.

Jens Mittendorf

58. Ken Lu

66.

Manali Sheth

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WATERS, STRONG ROOTS STILL

AWATEF MECHRI'S JOURNEY TO REDEFINE INCLUSIVE FINANCE IN TUNISIA

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CHIEF EXECUTIVE OFFICER MICROCRED

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Awatef Mechri, CEO of Microcred Tunisia, is a leader who carries purpose in everything she does. If we had to describe her in one word, it would be grounded. As the saying goes, still waters run deep. She leads with calm strength and a profound sense of humanity,

Holding a degree in Economic and Management Sciences, Awatef has built a distinguished career spanning more than 30 years in the banking sector. She has worked with leading institutions. such as UBCI Bank (formerly part of the BNP Paribas Group) and Bank ABC, both onshore and offshore. Over the years, she has held key roles, including Head of Large Corporate Relationships and Senior Banker, overseeing major Tunisian private groups and public portfolios across local and international subsidiaries.

Her tenure as Head of Wholesale Banking and Country Manager further strengthened her expertise in managing financial institutions' portfolios. Throughout her career, she has developed proven proficiency in loan syndications, corporate finance, money markets, mergers and acquisitions, and corporate governance, covering strategic sectors such as oil and gas, telecommunications, and commodities. In January 2022, Awatef joined the HDK Group, where she oversaw the acquisition of Baobab Group's interests in its Tunisian subsidiary, Baobab Tunisia. Later that year, she was appointed CEO of Microcred SA (formerly Baobab Tunisia). Under her leadership, Microcred became one of the leading players in Tunisia's microfinance sector and fully controlled by Tunisian capital. With the persistent support of its new governance, she has steered the organization toward embedding ESG principles at its core, advancing a transformation strategy built on inclusion,

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responsibility, and sustainability. "At Microcred, we don't just offer financial services; we deliver dignity, opportunity, and hope," she says. Her journey reflects what happens when deep financial expertise meets a steadfast commitment to social progress. A Milestone of Identity and Purpose When Microcred celebrated its 10th anniversary, it also reached a defining moment in its journey. In September 2022, the Tunisian group El Hadayek acquired the institution. As a result, Microcred became a fully Tunisian-owned company. For Awatef, this milestone was about belonging and reconnecting with the country's social and economic fabric. She saw it as an opportunity to refocus the company's strategy on the real needs of Tunisian micro-entrepreneurs. With this new chapter, Microcred strengthened its focus on inclusive and responsible finance. The team began crafting a broader vision of inclusion. This

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vision addresses the challenges faced by underserved communities, particularly in rural and peri-urban regions. The company also turned its attention to sectors that hold social and environmental importance, from green, blue, and orange economies to women-led and youth-driven enterprises. This renewed national identity made the organization more agile. It meant that decision-making became faster and its ﬁnancial solutions were better tailored to local contexts. Awatef sees this transformation as more than just growth. It is the very essence of relevance, resilience, and the lasting diﬀerence Microcred makes in the lives of those it serves. Growing with Purpose Awatef is a maverick leader, creating impact in ways no one else has. Balancing growth and social impact are at the heart of her approach at Microcred. She makes sure that every decision aligns with the company's 'ESG' principles. What is that? It stands for Environmental, Social, and Governance. Microcred designs credit products that

“At Microcred, we don't just o er nancial services; we deliver dignity, opportunity, and hope” C I O V I E W S

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support green entrepreneurship, water-saving agriculture, and incomegenerating projects led by women and youth in rural areas. These efforts go beyond goodwill. They are investments in long-term social and economic resilience. The institution also measures success beyond financial results. The team tracks jobs created, households protected through microinsurance, and the environmental benefits of renewable energy projects supported by its services. For Awatef and team, real growth does not mean privileging profit alone. Instead, consequential progress occurs by empowering clients, building local ecosystems, and contributing to the country's broader development goals. By infusing the values of Ethics, Engagement, Equity, and Agility into

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every layer of operations, they make sure that their commercial success and social mission reinforce each other rather than compete. Looking at her seminal imprint, Awatef's accolade among the “Top 10 Business Leaders to Follow in 2025" is no surprise to us. We exalt it wholeheartedly.

“This proximity is essential,” she explains, “to maintain alignment, motivation, and momentum throughout the transformation.”

Most Challenging Decision as CEO

Finding Balance Amid Change Climbing to the top is never easy. The road is full of bumps, unexpected turns, and moments that test you. Awatef's journey is no different. One of her hardest challenges as CEO came after Microcred was acquired by El Hadayek in 2022. Becoming fully Tunisian-owned meant more than just a change on paper. The company had to rethink its vision, culture, and strategy. At the same time, Microcred moved to a fully digital core banking system. Staff needed new training, workflows had to change, and the whole team had to adjust their mindset. On top of that, the company made a bold move to implement a historic interest rate reduction. This was the first of its kind in Tunisian microfinance. It gave clients, many of them women and rural entrepreneurs, room to grow their businesses under better conditions. As expected, bringing a change is a formidable process. Challenges multiply amid inflation and escalating operational costs. But Awatef and the entire team under her remained unflinching. They focused on durable solutions rather than ephemeral shortcuts.

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It was the only way to stay true to their purpose. The period was tense. However, the results spoke for themselves. Microcred became stronger, nimbler, and more ready to scale its impact. Sometimes, they say, you have to sail through rough seas to reach calmer waters. This saying is apt in the case of Awatef's resolve and Microcred's turnaround.

Successful work-life balance requires careful resource allocation, even on the best of days. Especially during a period of big change like the one Microcred is undergoing, it can become a serious operational headwind. Yet Awatef pressed on. It demanded indefatigable resolve from her. The company moved to a fully digital system and reorganized to match its new strategy. Therefore, she constantly had to stay available and adaptable, all while supporting her teams, clients, and partners. “This proximity is essential,” she explains, “to maintain alignment, motivation, and momentum throughout the transformation.” Nevertheless, Awatef knows the value of stepping back. She thoughtfully makes time to disconnect when she can. Even if only briefly, she recedes to recharge and reflect. This proficient executive believes that showing resilience while taking care of oneself sets the tone for the whole organization.

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Gender Equality in Action! When asked how she integrates gender equality into her leadership and embeds it across Microcred's operations, Awatef responds decisively. Gender parity is more than a value. They uphold it as a strategic pillar of the organization's leadership. She believes you can't really talk about inclusion without making sure women have equal opportunities. This goes for the team inside the company and the communities they serve. The company acts on this in practical ways. They hire inclusively, run leadership programs for women, and offer financial products designed to help women entrepreneurs, especially in rural areas. Not just that. They also keep track of the data to see what's working and what needs improvement. Awatef says, “When women thrive, communities grow stronger.” It's like planting seeds. The growth might not be instant, but over time, it makes a real difference.

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Promoting Innovation and Agility Awatef firmly believes that innovation starts with granting teams the space to experiment and try new ideas. At Microcred, people are always encouraged to think beyond traditional microfinance, staying true to their core mission while exploring new terrain. This culture of curiosity proved essential during a period of massive corporate shift. The entire team worked in close collaboration across each and every department, with every single employee playing a direct part in bringing about the change. This grassroots, collective approach kept the company flexible and responsive, all while making sure they never lost sight of their longterm mission. i.e., delivering inclusive, sustainable finance that really makes a difference. Most Proud Achievement One of the achievements Awatef is most proud of at Microcred is its complete transformation into a fully Tunisian-owned institution in 2022. She explains that this moment wasn't just a structural change. Instead, it represented a profound strategic shift that truly solidified their purpose and their connection to the communities they served. She notes that since that transformation, they have seen remarkable growth. Their active client base has increased by 1.5 times to over 26,500 clients. Correspondingly, their credit portfolio has more than doubled to 190 million TND. The remarkable thing is that they have achieved this incredible scale with the same network of 20 branches. No expansion of operational complexity.

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This, she says, basically proved they can deliver meaningful social impact while running an eﬃcient, solid business. The veteran states that the impact is quite visible, citing faster ﬁnancing, better microinsurance, and a much stronger presence in rural areas. Such a landmark coup shows that being locally rooted and tech-driven is the perfect combination for delivering

both business performance and social good. Awatef concludes by citing a recent highlight. Microcred earned a double distinction from MicroRate, the leading international microﬁnance rating agency. She shares that they have earned an institutional rating of $\beta+$ (for governance and risk management) and a social rating of ★★★★ (4 stars) for their depth of

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impact. This international recognition, she adds, has simply reaffirmed their position as a trusted and leading player in inclusive finance. Microcred 's Part in The Future of Sustainable Finance How can finance truly change lives? To Awatef, sustainable finance is more than a goal. A true north essential for the Middle East and Africa. She indicates Microcred's experience in Tunisia, showing that a local, flexible, and impact-focused approach can open doors for those often left behind, especially women, rural entrepreneurs, and informal workers. Looking ahead, the plan is to scale this model beyond Tunisia. Yes, why stop at one country? Microcred aims to take what works, such as digital-first systems, close community ties, and a strong social focus. The next step is to adapt it to the needs of each new market. Microcred is not just offering a banking model. The company is nurturing a mindset of inclusive growth, environmental responsibility, and solutions that really fit people's lives. Awatef remarks, “By aligning our operations with ESG principles and leveraging partnerships, we aim to become a regional reference for responsible microfinance one that bridges the gap

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“I want my path to inspire others to lead boldly, build authentically” C I O V I E W S

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between financial services and sustainable development.” Advising the Future Woman Leaders in Finance Her advice to aspiring women leaders is precise and priceless. First of all, they need to trust their worth and have faith in their voice. Awatef explains that the financial industry actually requires their perspective, their empathy, and their resilience. Thus, she encourages these potential entrants not to wait for perfect conditions. Rather, they should step forward, speak up, and own their ambition. She advises them to surround themselves with people who both challenge and support them. Lead with purpose must be their guiding axiom, not just with performance metrics. At the same time, the future female leaders should never underestimate the power of consistency, integrity, and listening. These are the tools for ascendancy, especially in a field where trust and impact go hand in hand. Finally, Awatef reminds them that their presence opens doors for others. As she puts it, “Lead boldly so that others can move forward more freely.” Redefining Transformation Through Purpose The definition of driving transformation varies from one field to another. So does the way of leading it. Every leader brings their own rhythm and meaning to the process. For Awatef, transformation in a purpose-led organization begins with clarity of vision. Each decision, she

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believes, must stay aligned with the company's mission and its broader social and environmental goals. Resilience matters deeply to her. It is especially essential when the path ahead feels uncertain or new ways of working take shape. Empathy, too, holds immense value. By understanding the hopes and challenges of her teams, clients, and partners, she builds trust and shared purpose. Adaptability and agility help the organization stay responsive to change while remaining grounded in its core values. To Awatef, leadership is about helping people see change not as a disruption, but as a doorway to growth and sustainable progress. A Legacy of Inclusion and Impact They say we plant trees under whose shade we may never sit. That's what leaving a legacy truly means, isn't it? It's about creating something that lasts beyond your own time. Awatef hopes her work at Microcred will reﬂect that kind of legacy rooted in inclusion, transformation, and national pride. She wants Microcred to stand as

living proof of what a fully Tunisian institution can accomplish when purpose and performance walk together. For her, success means helping underserved entrepreneurs, especially women and rural communities, to find dignity, opportunity, and a sense of belonging. She is among those who feel growth rings no good if it doesn't lift people up along the way. Outside Microcred, Awatef envisions pushing the financial sector in a more responsible and human-centric direction. To quote: “I want my path to inspire others to lead boldly, build authentically,” she says. And if it sets even one mind alight, she feels that's a legacy worth leaving. A continuum where finance becomes a true force for social justice and environmental progress across Tunisia and the wider region.

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UNLOCKING THE SECRETS OF SUCCESS IN COMPLIANCE: AN EXCLUSIVE INTERVIEW WITH TAMARA GINCIENE

n a world where innovation and adaptability are key to survival, it is crucial to stay ahead of the curve. In this exclusive interview, we delve into the mind of a visionary leader who has consistently demonstrated an unwavering commitment to excellence and building bridges to leverage an organization's reputation by promoting a culture of business integrity. With a wealth of experience and a keen understanding of the everchanging landscape and the relevance of building dialogues among organizations and authorities, this individual has built a reputation for delivering exceptional results. We sat down with Tamara Ginciene, Founding Partner of Hinz Governance & Business Integrity, to gain valuable insights into her approach to leadership, her strategies for high performance and engaged teams aiming success of the projects she has faced along the last 18 years, and the lessons she has learned along the way.

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Early Beginnings and the Path to Success

herself at the helm of a thriving organization.

Growing up, Tamara was always fascinated by the world of business. Her father is a former C-level business executive with great experience in the automotive industry, and her mother is an entrepreneur. Being both engaged to serve the community through Rotary International instilled in her a strong work ethic, building connections of trust with stakeholders, and a passion for innovation. As she entered the workforce, she quickly realized that her unique blend of creativity, empathetic leadership, and analytical skills would be a great differential for her career, and she would be able to influence positively others as a humanized leader by motivating and building high performance teams. She began to take on increasingly challenging roles, honing her skills and building a network of influential contacts. Her early successes were a testament to her dedication and perseverance, and she soon found

One of Tamara's passions since the beginning of her career was to deal with people and their behaviors towards building high-performance teams as compliance business enablers, serving the business, and enabling the growth of a culture of trust in organizations by raising other inspirational leaders. In 2013, after almost 10 years working in labor matters, moving to compliance appeared to her as an innovative way to re-think her career growth and put her labor experience skills to serve organizations in other areas like anticorruption, risk management, and ethics. Tamara's goal was to have a positive impact on leaders / employees' behavior and build bridges with stakeholders, increasing a culture of trust by doing the right thing, which would result in enhancing organizations' reputations.

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TAMARA GINCIENE FOUNDING PARTNER HINZ GOVERNANCE & BUSINESS INTEGRITY

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“Success isn't about how much money you make; it's about the diﬀerence you make in people's lives.” Michelle Obama Leadership Philosophy and Approach When asked about her leadership philosophy, Tamara explained, "I believe that true leadership is about empowering others to believe they are capable of achieving their full potential. It's about creating an environment where people feel valued, supported, and encouraged to take risks. By doing so, you foster a culture of innovation, diplomacy, and collaboration that drives results." She emphasizes the importance of building strong relationships with her

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team members, recognizing that trust and open communication are essential for achieving common goals. Tamara's approach is centered around empowering others, fostering a culture of innovation, and staying ahead of the curve. She believes that true leadership is about creating an environment where people feel valued, supported, and encouraged to take risks, which in turn fosters a culture of innovation and collaboration that drives results. Strategies for Success So, what sets Tamara apart from other leaders? She attributes her success to a combination of positively impacting people, strategic planning,

adaptability, and a willingness to take calculated risks. "You have to be willing to pivot when circumstances change," she said. "It's not about being inﬂexible or sticking to a plan at all costs; it's about being agile, proposing alternatives that could enable business growth with integrity and straightforward responsive to the needs of your organization." She also stresses the importance of continuous learning, building professional authority with great connections of trust with “Think Tanks” and authorities, also recognizing that the business landscape is constantly evolving and that staying close to the business operations, is crucial and requires commitment to ongoing education, networking growth, and professional development.

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Tamara's ability to adapt to changing circumstances has been crucial in her success and has allowed her to stay ahead of the curve. She believes that true leadership is about empowering others to achieve their full potential and creating an environment where people feel valued, supported, and encouraged to take risks. By doing so, you foster a culture of innovation and collaboration that drives highperformance teams achieving extraordinary results that impacts positively from a reputation standpoint and leaving a legacy to the organizations she has worked for. Lessons Learned Along the Way Throughout her career, Tamara has faced numerous challenges and setbacks. However, she believes that these experiences have been invaluable in shaping her approach to leadership. "I've learned that failure is an inevitable part of the journey to success, and maybe it is not ironic that in the dictionary the word “failure” comes ﬁrst from "success," she explained. "The key is to learn from your mistakes and use them as opportunities for growth in all areas of your life. Also, it is key to understand our mission as business integrity leaders on build diplomacy with the trust of your stakeholders in a way they can trust you to manage risks, this is a great diﬀerential to survive in times where AI is assuming a great part of workload in compliance functions."

empowering others to achieve their full potential and creating an environment where people feel valued, supported, and encouraged to take risks. By doing so, you foster a culture of innovation and collaboration that drives eﬀective results, building high-performance teams with a great level of engagement with business. The Future of Business As we look to the future, Tamara is optimistic about the prospects for her organization and the industry as a whole. "I believe that the next decade will be marked by unprecedented innovation and collaboration," she said. "As we navigate the challenges of a rapidly changing world, it will be

essential for leaders to be adaptable, open-minded to manage risks by acting as business enablers, and committed to creating a better future for all stakeholders." Tamara also sees a growing emphasis on sustainability and social responsibility, recognizing that these values are essential for building a more equitable and prosperous society. Her optimism is rooted in her conﬁdence in the ability of leaders to adapt and innovate in response to changing circumstances. She believes that the next decade will bring signiﬁcant changes to the business landscape, and that organizations that are able to embrace innovation and collaboration will be well-positioned for success.

She also emphasizes the importance of resilience, recognizing that the ability to bounce back from adversity is crucial for achieving long-term success. Her ability to adapt to changing circumstances has been crucial in her success and has allowed her to stay ahead of the curve. She believes that true leadership is about

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Balancing Personal and Professional Responsibilities As an evangelist, mother of two, and a dedicated professional, Tamara has learned to balance her personal and professional responsibilities effectively. "Being an evangelist is very tight to my mission of serving others in a way I could contribute to create a positive impact – just like God has done in my entire lifewherever I am to make that environment of work better and collaborative based on my values of trust, humbleness, and commitment with others," she said. Tamara also emphasizes the importance of understanding different personalities, which helps her improve skills with people management and strive for gender equality. Her ability to balance her personal and professional responsibilities has been crucial in her success and has allowed her to make a positive impact in both areas. Tamara employs several strategies to maintain a healthy work-life balance, including having a great family support network, being loyal to her personality, and practicing sports with discipline. She believes that embracing vulnerability to some challenges faced both in professional and personal life, being humble to ask for assistance from great professionals, and investing some quality of time to self-knowledge and devotion to her faith are fundamental for mental health and to keep our brains productive and healthy. Embracing Success & Overcoming Challenges When asked about her definition of success, Tamara explained, "As many

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other leaders, during my career unfortunately I had to face some challenging situations like being excluded from a recruitment process due to my pregnancy and being part of layoffs due to some organizational size re-design from the compliance area. Although these situations have happened, for different reasons that were not under my control or influence, these moments have taught me a lot about vulnerability and courage on how to react by overcoming with the support of some great professionals, legacy built along the different industries I have the pleasure to serve and great colleagues." Tamara also highlights her achievements, such as starting her consulting firm, focusing on what she has called “Compliance as a Service function” providing both consulting and enhancements to organizations that would be interested on specific projects related do Compliance aiming practical solutions and improvements, contributing with the

business integrity scenario to the society. In every corporate experience Tamara had during the past, she faced diﬀerent sorts of challenges and scenarios. Some of the highlighted big challenges she has faced were while implementing a Compliance Program in a Brazilian company passing through a Chapter 11 under law enforcement situation and (ii) obtaining the certiﬁcation from an Independent Monitorship in Brazil with the recognition of a robust Compliance Program to one of the biggest highway concession operator in Brazil, also obtaining two Integrity Stamps from the Infrastructure Ministry in Brazil as a role model Compliance Program among other competitors, impacting positively to company´s reputation, after a law enforcement situation. She emphasizes the importance of being humble, especially when you are entering in an industry that you were not used to work before, to deep dive and using diplomacy to understand

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the business, asking straightforward questions and building alternatives together based on the “real life” risks, being close to its operations, partnering with business stakeholders, and having a fast judgement skill to implement a reasonable compliance program with a risk-based approach. “Vulnerability is not winning or losing; it's having the courage to show up and be seen when we have no control over the outcome. Vulnerability is not weakness; it's our greatest measure of courage.”- Brené Brown Influencing Future Generations One of Tamara's passions is to contribute with other peers and compliance professionals, exchanging best practices and learning from their practical experiences. She believes that being close with business is key to a Compliance and Business Integrity professional. She also emphasizes the importance of stimulating discussions with peers to learn from their previous practical experiences and exchanging yours, which can also be very helpful to strengthen partnerships across industries and cascading a culture of business integrity throughout the chain value of the organizations, contributing to the entire society as a result. She believes that by sharing her experiences and insights, she can inspire and empower others to follow in her footsteps and make a difference in their own careers and communities. Tamara's approach to influencing future generations is centered around building strong relationships with other compliance professionals and fostering a culture of humanized leadership, collaboration among authorities & cross-industries and

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mutual support. She believes that as Sustainable Development Goals #16 and 17 states there is a lot of spacy towards to a genuine dialogue among professionals and authorities that can discuss and work together on “real life” alternatives to mitigate integrity and reputational risks, being a great opportunity to share knowledge, best practices, and lessons learned to drive positive change and promote business integrity. Tamara's inﬂuence extends beyond her professional network, as she is also committed to inspiring and empowering future generations of compliance professionals. She believes that by sharing her experiences and insights, she can inspire and empower others to follow in her footsteps and make a diﬀerence in their own careers and communities. Her legacy is not just about her own achievements, but about the positive impact she can have on others and the world around her. “Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish.”- Sam Walton Notable Achievements and Recognitions Throughout her career, Tamara has received several notable achievements and recognitions that have reinforced her commitment to compliance. In 2022, she was awarded the Integrity Stamp called “Fomento Infra+Integridade” by the Ministry of Infrastructure in Brazil, recognizing that her Compliance Program was reasonably and properly designed to address risks in connection with the company's operations, ensuring attendance of best compliance

practices. This achievement was a significant milestone in her career, demonstrating her dedication to creating robust and effective compliance programs that align with industry best practices. In addition to this recognition, Tamara has also received an award in Brazil from one of the most admired compliance leaders in Brazil by Análise Editorial in 2023. This award was a testament to her commitment to making a positive impact in the compliance industry and her ability to inspire and motivate others to follow in her footsteps. Conclusion In conclusion, our interview with Tamara Ginciene has provided valuable insights into her approach to leadership, her strategies for success, and the lessons she has learned along the way. Her commitment to empowering others, fostering a culture of innovation, and staying ahead of the curve has earned her a reputation as a true leader in her field. As we look to the future, it is clear that Tamara's influence will continue to shape the business landscape and inspire others to follow in her footsteps. “Only when we are brave enough to explore the darkness will we discover the infinite power of our light.”Brené Brown

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A DYNAMIC CEO LEADING WITH EXPERTISE AND EFFICIENCY

estutis Pagalys is an experienced CEO at Servermall, with a strong background in management and leading teams across various organizational levels. In his current role as Director - B2B, he actively contributes to the company's project management strategies and plans, overseeing the entire operation encompassing sales, ecommerce/sales management, services, and pricing/invoicing. His expertise lies in building and managing high-performing teams that cater to diverse client needs, with a focus on ensuring customer satisfaction and fostering repeat business.

Kestutis eﬀectively balances his CEO responsibilities with hands-on involvement in procurement activities. His day typically starts by reviewing emails and setting priorities for himself and the staﬀ. The fastpaced and demanding nature of his role requires him to be prepared for unexpected challenges and make the

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most of every minute. Kestutis thrives on the need to be both creative and technically proficient, leveraging these qualities to drive success in his position. Throughout the day, Kestutis diligently oversees operations, with a particular emphasis on ensuring the timely dispatch of prepared orders. This underscores his commitment to efficient execution and meeting customer expectations. Rediscovering Passion and Professional Aspirations Kestutis' career journey before joining Servermall was characterized by unexpected turns. Initially working as an IT technician, he later transitioned to a sales role at Fujifilm. Although he achieved success in sales and eventually became a commercial director, Kestutis realized that sales was not his true passion. This realization marked the beginning of his return to the IT field.

His path back to IT included a position as an IT manager at a government exhibition center. While some may perceive his career path as convoluted, Kestutis believes that these experiences have actually reinforced his beliefs and professional aspirations. The twists and turns have provided him with valuable insights and a deeper understanding of his own goals and aspirations. Building Trust and Unity Kestutis believes that the most signiﬁcant achievement for a business leader is establishing a trustworthy team. In order to foster unity, individuals must feel valued and understand the purpose behind their actions. It is crucial for the team members to collaborate harmoniously. Rather than competing for individual success, they should strive to be part of a supportive community. Kestutis does not subscribe to the notion of transforming work into an amusement park, as he believes that work should provide a healthy level of challenge to

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drive progress. However, it is important to recognize that people have diverse preferences, and this approach may not be suitable for everyone, including potential employees. Hence, Kestutis and the HR manager have the responsibility to find a middle ground that satisfies both the company's requirements and the employees' needs. Perspective on Leadership, Mental Barriers, and Effective Communication According to Kestutis, the presence of challenges is what makes work interesting and engaging. He believes that leaders do not emerge in environments devoid of problems. From his personal experience, he has found that the most formidable obstacles often stem from individuals' own mental barriers. Egos and internal limitations can hinder progress and prevent these barriers from being dismantled. It is not only one's personal challenges that need to be addressed but also those present in the minds of the people one interacts with on a daily basis. Effectively communicating with others is yet another challenge that Kestutis emphasizes. Skillful communication plays a crucial role in ensuring that everyone involved benefits from the interaction. By navigating these challenges adeptly, leaders can foster a conducive environment for growth and success. Success through Exceptional Services Servermall, a Lithuanian company, specializes in selling refurbished servers throughout Europe. It provides a wide selection of servers suitable for various tasks, offering a

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comprehensive range of IT equipment. With a strong focus on customer satisfaction, Servermall not only guarantees the highest quality of refurbished equipment but also strives to deliver exceptional service. From assisting customers in equipment selection to ensuring prompt delivery and providing post-sales support, the company aims to set new standards in terms of both product quality and customer service. As a trusted distributor and supplier of server and networking equipment, Servermall caters to the diverse needs and budgets of its customers by oﬀering both brand new and refurbished options. The company's extensive services include remote or on-site support and maintenance, accompanied by a generous 5-year warranty on all products. Leveraging years of experience in refurbishing servers and possessing comprehensive knowledge of every component, Servermall fearlessly embraces projects of any complexity, demonstrating its expertise and dedication to meeting customer requirements. The success of Servermall can be attributed to its exceptional workforce and a distinct, yet courageous vision. The foundation of this achievement lies in a simple yet crucial formula, where each component plays a vital role. At Servermall, the management adheres to a people-centric approach that encompasses both employees and customers. Internally, this approach entails understanding and accommodating the challenges faced by colleagues when encountering diﬃcult tasks, ensuring that their situations are addressed without compromising overall productivity. Externally,

Servermall demonstrates maximum flexibility in resolving customer issues, whether they pertain to technical solutions, delivery logistics, support, or other aspects. By establishing clear objectives, Servermall upholds high levels of quality and transforms numerous ambitions into reality. This unwavering commitment to clarity empowers the company to fearlessly undertake new projects, leveraging its expertise and resources to deliver exceptional outcomes. While it currently provides free shipping across the EU, Servermall is steadily expanding its reach beyond Europe to connect with new customers in Asia and the Middle East. Approaching to Supplier Collaboration Kestutis, like many others in the IT industry, acknowledges the abundance of talented individuals and wonders if he has made any notable contributions. His approach to working with suppliers revolves around a modified win-win strategy. By prioritizing his company's needs and goals, Kestutis adopts a selective approach when it comes to potential partners, a cautious stance influenced by past unfortunate experiences. The presence of reliable suppliers brings about significant time savings, allowing him to focus on productivity rather than spending countless hours negotiating minor discounts. While this approach may not be universally applicable, it proves particularly effective in the dynamic IT industry, characterized by fluctuating prices, demand, and availability. Establishing early

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communication with new suppliers can be challenging, as it sometimes takes up to two years to reach mutually beneficial terms, despite the fact that we are constantly trying to speed up and start processes as early as possible. However, partners who share a similar mindset and perspective appreciate the way Kestutis conducts his business, finding it suitable for their own endeavors. Navigating Servermall's Global Expansion Journey Kestutis believes that Servermall has promising prospects as a rapidly growing market player. The company's ultimate aspiration is to achieve a global presence. While Servermall primarily operates within Europe, it is actively expanding its reach towards the east, gradually integrating into the Middle East and South Asia. This expansion wouldn't be possible without the invaluable support and collaboration of its local partners in these regions. These partnerships play a vital role in facilitating Servermall's entry into new markets and establishing a strong foothold beyond its European origins. He says, “The European market is now challenging us every day with piles of jobs to be done. But we are doing well, as our sales statistics show.” As a leader, Kestutis recognizes the importance of efficiently scaling processes and seeks guidance on how to achieve this goal. When a company reaches a certain level of maturity, it may appear to operate smoothly without requiring additional effort. However, during the transitional phase, critical decisions need to be made regarding what aspects of the business to expand, when to expand, the appropriate size of expansion, and

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how to execute the expansion eﬀectively. This journey of scaling is both lengthy and fascinating. It is important to note that each individual and company follows a unique path, making it challenging to provide deﬁnitive advice on what actions to take. Kestutis can only speak from personal experience and perspective. In his case, ambition, a human approach, self-discipline, and

a desire to delve into the core of matters have proven invaluable. These qualities have allowed him to navigate challenges, maintain resilience over an extended period, and minimize susceptibility to manipulation.

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BUILDING FUTURES THAT ARE BASED ON STRONG IDENTITIES

e live in difficult times. Pandemics, war, the environmental crisis and a dramatic shift in values require organization to adapt and transform. Transformation is the name of the game. However, most transformation efforts do not reach their goals. The reason: culture. If you want to develop a future-proof organization that will allow your firm to stand out from the crowd, you must develop a distinct and coherent culture that nurtures good attitudes and behaviors. Building this distinct culture extends beyond internal goals. Companies that do this successfully also develop a strong brand identity that manifests how they want all internal and external stakeholders to view and experience their organization. A strong identity creates hold and gives orientation. Making this cultural-brand link takes effort. You might begin by thinking about your firm's identity: where do you come from? Where do you want

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to go? What is your purpose? What are you good at? What is your personality? what gives you gestalt? Once you understood this and have a clear focus you can develop an organization that is relevant and unique and can deliver a coherent experience.

In Germany, France, and the United Kingdom, Marc Sasserath studied business, philosophy, languages, and clinical organizational psychology. He has an MSc from HEC Paris, a DipCCC (INSEAD & HEC), and a Diplom-Betriebswirt (Germany). The company

Marc Sasserath is a Professor of Innovation and Entrepreneurship who lectures in Paris and Berlin on entrepreneurial branding and cultural transformation. Prof. Sasserath is the Founder & CEO of sasserath+ consultants a Berlin-based strategy consulting ﬁrm that gives new perspectives for a better future with sister companies in Berlin, London, Zurich, Frankfurt, and Hamburg. Prof. Sasserath acts as a senior advisor to the owners and CEOs of several businesses and organizations. In Berlin, he is an active part of the start-up ecosystem, helping to build a variety of digital accelerators and innovation centers.

sasserath+ aims to give new perspectives to people, brands and organisation on identity, transformation, innovation, digitalisation, and sustainability for a better future. Value is created by identity-driven transformation and digital-driven innovation that is all united by a holistic understanding of the brand. The sasserath+ work paradigm: swift, brainy, and performance-driven. The team at sasserath+ combines a diverse range of personalities as well as distinct experiences of brand,

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MARC SASSERATH CEO SASSERATH

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innovation, and transformation success from consulting, digital business, and agencies to produce a complementary whole for the beneﬁt of its clients. Its ultimate maxims are an entrepreneurial soul, distinctive creative-strategic thinking, and comprehensive quality of understanding. The Belief that Ensures Growth The entire sasserath+ crew believes in teamwork and working for one another. For every organization, internal integrity is equally as crucial as outward autonomy. The everyday work of the team is guided by the aim of establishing a good culture that is courteous, thankful, and trustworthy. The desire to learn something new every day unites the whole business. It transforms the organization into an evolutionary one, always evolving and creating chances for individual progress. According to management, "an environment where people discuss, argue, and work passionately" would be impossible without colorful post-its on the walls. The company's team provides quality outcomes for its clients, on which they stand 100%. This requires commitment, the capacity to see possibilities, and an unwavering willingness to take risks. It requires an intelligent, passionate, and enthusiastic team. It also needs a strong network of extraordinary partners and sister companies that ﬂexibly strengthens and complements us. Success for Marc Personally, Marc considers success to be all about impact and happiness. He sees that impact lies in contributing to a better future and making a mark. He

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asserts, "Happiness is about what we can do for all the people in our organization and beyond, and hopefully also for ourselves. From my perspective, success is not so much related to business metrics as it is to dependent variables." Challenges that Inspire Marc and his team had some fascinating internal discussions regarding dreamers, positivists, realists, and pessimists. He claims that the ﬁrst stumbling block appeared quite early in his professional career. As part of a family agreement, he consented to enrol in a topic he had

never intended to study: industrial engineering. His family believed that this would be the ideal preparation for him to join the family company. He states, "Despite the promising narrative, we entered into a big family row that ended in a major disaster." Long story short, Marc never joined the family business but decided to pursue his own interests and create his own career. For Marc, all other roadblocks were always related to people—occasionally he partnered with the wrong people and suﬀered the consequences.

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So what are the lessons learned: 1. Do what you like and don't compromise (on people), because you think you have to 2. Find your "ikigai” 3. Make "takkatukkaland" (NB-your idea of a better future) a reality. The Big Steps in Career Marc discovered his ikigai by combining his interests in people and psychology, entrepreneurship, and creativity. He was fortunate to locate one of the top academic programs that were a perfect ﬁt for him, as well as the perfect job (strategist) at the perfect place (Saatchi and BBDO) at the appropriate moment. He was Executive Chairman of UDG United Digital Group, one of the largest digital businesses, in 2016/17. From 2001 until 2007, he was CEO & Partner of Publicis Sasserath and CSO of Publicis Groupe Germany a company that was described by Handelsblatt as "one of Germany's premier brand consultancies." 1998-2000: Joint-Managing Director and Head of Planning, McCann Group Germany, assisting in the agency's turnaround from struggling No. 10 (1997) to No. 4 (2000) in under three years and winning the not-so-prestigious HK McCann Award. Head of Planning Germany, Member of the European Planning Board, and International Lead Planner, BBDO Group Germany and AMVBBDO, London, 1992-1997.

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Saatchi & Saatchi after quitting the family company, 1990-1992. Marc Sasserath has been an Affiliate Professor at ESCP Europe since 2016. He contributed to the growth of entrepreneurship education at ESCP Europe by co-founding U-School, EMDIEL, and assisting ESCP Europe in becoming an important component of the Berlin ecosystem. Marc Sasserath is presently a lecturer at Miami Adschool Europe, having previously worked at the HumboldtViadrina School of Governance in Berlin, the International School of Management in Dortmund, and the WAK Köln/Universität zu Köln in Germany. The finest acknowledgment, according to Marc, was not an official one, but the fifth-anniversary celebration of his first actual (NB-he founded the first one during his bachelor's degree at university) firm, Publicis Sasserath, on Capri. He recalls, "We just had an amazing time, and after five years, nobody had left the company—I was super proud and happy." Entrepreneurial Identity Strategist Marc sees his work at the company as bringing new perspectives on identity, culture, and entrepreneurship. He shares, "The Sasserath idea is much older than I am: the first Sasserath company was founded in 1871." He further adds, "Since then, my family has always been entrepreneurial. I was intrigued by the idea of setting up my own business quite early." Publicis gave Marc the opportunity to set up his own company as a joint venture: Publicis Sasserath – the brand consulting company of Publicis Groupe – was born. He had a wonderful time with this group, but

full independence was a strong trigger. In 2007, the firm celebrated Independence Day, and since then it has been developing sasserath+ as a consulting firm that brings new perspectives for a better future. Apart from that, Marc is inspired and energized by traveling, and he is really into creating new habits like yoga, meditation, and sports. Plans for the future of Sasserath Marc is not a big fan of the pure company growth concept. He leans toward "human" progress and maybe societal growth. As a result, he feels that personal development should be the primary goal. He is grateful for the opportunity to have worked with several fantastic people who have advanced their careers, became partners in the group and started their own businesses, or found great employment at some of the most respected corporations. He still believes that it is all about impact and happiness. He opines, "We are here to give new perspectives for a better future." The whole team combines two key competencies: Digital driven innovation and Identity driven transformation. From Marc's perspective to do this, the firm needs more people, more partners, more collaborators, and more places: San Francisco, Singapore and Tel Aviv.

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CATALYSTS OF GROWTH: DR. MERITXELL VILA-FONTES' JOURNEY TO BUSINESS LEADERSHIP

n the ever-evolving landscape of the Middle East's business arena, visionary leaders are shaping the future with innovation and dedication. One such leader is Dr. Meritxell VilaFontes, the Founder and CEO of MERYT Catalysts & Innovation (Spain) and MERYT Chemicals (UAE). With a rich background in chemical engineering and a passion for catalysts, Dr. Vila-Fontes has embarked on a remarkable journey that has led her to the forefront of the region's business community. In this article, we delve into Dr. Vila-Fontes' inspiring story, exploring her professional milestones, leadership philosophy, and vision for the future. Dr. Vila-Fontes' career trajectory is a testament to her unwavering commitment to excellence and innovation. Beginning with her doctoral studies in Chemical Engineering at the University of Barcelona, she laid the groundwork for a career focused on catalysis and chemical processes. Her tenure at the Repsol Research Center in Cartagena provided invaluable experience in

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developing pilot plant-scale catalysts studies, setting the stage for her transition to the Repsol Cartagena refinery as a process engineer and catalysts coordinator. This period marked the first of many milestones in Dr. Vila-Fontes' journey, as she honed her expertise and leadership skills in the dynamic field of chemical engineering. Dr. Vila-Fontes' Professional Journey Dr. Vila-Fontes' journey began with a profound fascination for chemistry, sparked by the remarkable legacy of Marie Curie. After completing her PhD in Chemical Engineering, specializing in catalytic processes, Dr. Vila-Fontes honed her skills at the Repsol Research Center before venturing into the realm of process engineering and catalysts coordination. Reflecting on her journey, she asserts, "My passion for chemistry started when I was 11 years old, after reading the biography of the extraordinary Marie Curie. Despite having no chemists in my family, her

inspirational story profoundly influenced my life." This early inspiration propelled her into a successful career where she could explore her interest in chemical reactions and develop her expertise in this critical field. Through each role, she built on her knowledge and experience, driving advancements and making significant contributions to the industry. Dr. Vila-Fontes' journey is a testament to the transformative power of passion and perseverance. From her early fascination with chemistry to her groundbreaking research in chemical reactions and catalysts, every step of her career has been guided by a relentless pursuit of excellence. As she navigated through various roles and challenges, Dr. VilaFontes remained steadfast in her commitment to making a meaningful impact in the field of chemical engineering. Her journey, marked by continuous learning and adaptation, showcases the importance of dedication and resilience in achieving professional success.

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DR. MERITXELL VILA-FONTES FOUNDER AND CEO MERYT CHEMICALS

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Igniting Innovation: Dr. VilaFontes' Passion for Chemical Processes Dr. Vila-Fontes' dedication to the transformative power of catalysts stems from their pivotal role in driving energy efficiency and innovation. She describes catalysts as the unsung heroes of the industry, facilitating reactions that conserve vast amounts of energy. "Each day presents new opportunities to harness the potential of catalysts and enact meaningful change in the industry," she explains. With a porous structure, sometime with surfaces areas higher than a football field per only one gram of the catalyst; and a myriad of metal combinations, catalysts offer endless possibilities for transformative processes, making them a cornerstone of Dr. Vila-Fontes' lifelong dedication. Driven by an unwavering passion for chemistry and a deep-rooted commitment to innovation, Dr. VilaFontes has dedicated her career to unlocking the potential of catalysts. Her vision extends beyond the laboratory, encompassing a world where transformative processes revolutionize industries and pave the way for a more sustainable future. As she continues to push the boundaries of catalysts, Dr. Vila-Fontes remains guided by her passion and determination to make a lasting impact on the world. Dr. Vila-Fontes' Vision for MERYT Chemicals As the CEO of MERYT, Dr. VilaFontes envisions the company as a premier supplier of catalysts and adsorbents across the Middle East. With a focus on local manufacturing and technical expertise, MERYT aims

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to drive innovation and support the region's industrial growth.

growth and sustainable development in the Middle East and beyond.

"Our goal is to become a “catalyst” for progress, delivering cutting-edge solutions that empower our clients to thrive in an ever-changing market," she asserts.

Overcoming Adversity, Navigating Challenges and Seizing Opportunities

Driven by a commitment to excellence and a passion for innovation, Dr. Vila-Fontes leads MERYT with a clear vision for the future. She believes that by harnessing the power of catalysts, the company can play a pivotal role in shaping the region's economic landscape. With a focus on collaboration and customer-centric solutions, MERYT is poised to lead the way in catalyzing growth and development across the Middle East. Navigating the Business Horizon in the Middle East Dr. Vila-Fontes sees immense potential for growth and development in the Middle East's business landscape, fueled by strategic partnerships and a supportive infrastructure. With ambitious goals and a commitment to excellence, MERYT Chemicals is poised to lead the region's catalyst industry into a new era of innovation and prosperity. "The Middle East oﬀers unparalleled opportunities for businesses to thrive and make a positive impact on the global stage," she asserts. Dr. Vila-Fontes' forward-thinking approach to business underscores her belief in the region's capacity for innovation and progress. By harnessing the region's strategic advantages and leveraging its vibrant ecosystem, she envisions MERYT as a key contributor for economic

Dr. Vila-Fontes' leadership journey has been punctuated by challenges, from starting a business from scratch to gaining traction in a conservative market. However, her unwavering commitment to hard work, perseverance, and a positive outlook has enabled her to overcome these hurdles and build a resilient organization. Reflecting on her experiences, she explains, "Leading a company involves daily challenges. One significant hurdle was starting the business from scratch. We faced issues such as cash flow constraints, a small team handling numerous tasks, and gaining customer trust in a very conservative market." Despite these challenges, Dr. VilaFontes remained steadfast in her determination to succeed. She approached each obstacle with creativity and resilience, turning setbacks into opportunities for growth. Through strategic planning, formation of a great team of excellent professionals and a focus on delivering exceptional value to customers, she was able to navigate the complexities of the business landscape and emerge stronger than ever. Dr. Vila-Fontes' leadership serves as a testament to the power of perseverance and resilience in the face of adversity. Pioneering Innovation with a Quest for Excellence Innovation lies at the heart of MERYT' operations, with a collaborative approach to research

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and development. By partnering with research centers and universities, the company leverages specialized knowledge to develop cutting-edge catalysts and adsorbents, driving growth and diﬀerentiation in the market.

and inclusivity in leadership. Aspiring leaders who heed her advice stand poised to navigate the complexities of the Middle Eastern business landscape with grace and eﬃcacy, driving meaningful change and fostering a brighter future for all.

"Innovation is our driving force, enabling us to stay ahead of the curve and deliver solutions that exceed our clients' expectations," she emphasizes.

Pioneering Excellence - Legacy and Future Plans

Dr. Vila-Fontes' commitment to innovation extends beyond technological advancements; it permeates every aspect of the company's culture. She fosters a dynamic environment where creativity ﬂourishes, encouraging employees to think outside the box and explore new possibilities. By nurturing a culture of innovation, Dr. Vila-Fontes ensures that MERYT remains at the forefront of industry trends and continues to pioneer groundbreaking solutions. Nurturing Tomorrow's Leaders: Insights from Dr. Vila-Fontes Drawing from her own experiences, Dr. Vila-Fontes oﬀers valuable advice to aspiring business leaders in the Middle East. "Embrace the rich and diverse culture of the Middle East, we can learn so much from this culture, specially I admire their deep spirituality" she advises. "Integration and respect for local traditions are crucial." By embracing diversity and striving for excellence, aspiring leaders can make a positive impact and contribute to the region's continued growth. Dr. Vila-Fontes' counsel resonates with wisdom and insight, highlighting the importance of cultural sensitivity

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As she looks towards the future, Dr. Vila-Fontes envisions a legacy of excellence and innovation for MERYT. With plans for a local manufacturing plant and a dedicated research center, she aims to establish the company as a leader in the catalyst industry, leaving a lasting impact on her clients, employees, and the broader business community. "Our vision is to create a legacy of excellence that transcends generations, inspiring future leaders to push the boundaries of innovation and drive positive change," she concludes. Dr. Vila-Fontes' forward-thinking approach underscores her commitment to fostering a culture of innovation and sustainable growth at MERYT. Her vision for the company's future embodies a legacy of excellence that extends far beyond her tenure, inspiring generations of leaders to come.

journey of growth and selfdiscovery," she reflects. Now, with her children pursuing their dreams in five different countries around the world, Dr. Vila-Fontes dedicates herself fully to her business endeavors, finding fulfillment in her professional growth. Dr. Vila-Fontes' ability to harmonize the demands of work and family life exemplifies her resilience and adaptability. Through careful time management and a steadfast commitment to both her personal and professional responsibilities, she has created a harmonious symphony that resonates with purpose and fulfillment. Conclusion Dr. Meritxell Vila-Fontes' journey epitomizes the spirit of leadership and innovation in the Middle East's business landscape. From humble beginnings to pioneering achievements, her story serves as an inspiration to aspiring leaders across the region. With a relentless commitment to excellence and a vision for the future, Dr. Vila-Fontes continues to chart new horizons and redefine the possibilities of business leadership in the Middle East.

Harmonizing Life's Duet: Dr. VilaFontes' Symphony of Work and Family For Dr. Vila-Fontes, achieving a balance between personal and professional life has been a transformative journey. As a mother of ﬁve, she navigated the challenges of parenthood while pursuing her career ambitions. "Balancing personal and professional life has been a nice

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A TECH EXPERT IN OPEN TECHNOLOGY

manda Brock worked as a lawyer for 25 years, 20 of them in-house in corporations, until 2018, when she decided to make a career change and went on to join OpenUK as CEO at the end of 2019. Amanda also serves on a variety of advisory boards in the private, governmental, and non-proﬁt sectors. She says, "That breadth is something that I really enjoy." In 2008, Amanda started working at Canonical, which is probably Europe's top open-source based business. She was the ﬁrst lawyer at both the ISP Freeserve where sho worked from 1999 and then in Canonical. She believes that experience was a fantastic way to immerse herself in the company and learn. The experience as GC at Canonical for 5 years, and with Dixons/ Freeserve in the setup and build of an early-stage ISP, then in the digital transformation team, internationalizing the electrical retail business, are really what embedded Amanda into technology as a lawyer, and allowed her to develop her

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strategy skills. She asserts, "Legal is one of the most interesting areas you can be in within a company as you touch on all aspects of the business." The Hunger for Learning Amanda attempted to learn programing in high school. It was the 1980's, and code was taught in binary. Her code never ran, and she was recommended to stay away from computers which she did until the mid-1990s when she joined a law firm, to become an IP lawyer. However, the firm needed an IT lawyer, so Amanda took a Masters in IP and IT law at Queen Mary University, which she completed parttime between 1996 and 1998. She recalls, "Professor Ian Walden taught me internet law on the first internet law course in the UK. That led to my joining the ISP, Freeserve, owned by the Dixons retail group, which went on to be the first big IPO in Europe in 2000. After the IPO, in 2000, I moved into what was effectively a digital transformation team co-led by Accenture "

A Profession that is itself a Challenge Being a lead lawyer in an organisation inevitably involves being in a position of conﬂict, and Amanda realized quite late that this wasn't something she really enjoyed. She asserts, "I like to build and create new things, which I got to be part of by being a lawyer, but ultimately I am happier in a strategic commercial role." Amanda comments, "Going into law in 1993 was tough. Sexism was endemic in the legal profession and, despite a high volume of women at entry-level, few stayed the course. That was largely because the profession, in the UK at least, was one of the last to evolve away from endemic sexism. " OpenUK and its Services OpenUK is an industry organization representing the business of Open Technology, which is open-source software, open hardware, and open

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AMANDA BROCK CEO OPENUK

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data. It brings together all those working in these areas, whether they are in pureplay open or IT companies, whether they are in IT or business companies, whether they are UK companies or international, and is a place for the voice of those collective communities to be heard, through community, legal and policy, and education. That means the team at OpenUK does a lot of advocacy work and research. Amanda shares, "We will share the third part of our State of Open: The UK in 2021 Report, in October at openuk.uk/stateofopen." It has been groundbreaking and shown

the UK's position as a centre of excellence in open-source software.

standardising research and collaboration.

According to Amanda, OpenUK not only brought UK speciﬁc data and research together, but in the spirit of its purpose, "Develop UK Leadership and global collaboration in Open Technology", it is also organizing quarterly workshops bringing together others across the globe who are also working on reports and research in this area enabling them to share their learning and where possible, to look at how OpenUK can support

OpenUK is working on educational tools, including a second Kids Camp and a digital glove giveaway to take place in September. The course is based on the open-source deﬁnition and teaches at the Key Stage 3 curriculum level. It also hopes to launch a Knowledge Module for apprenticeship schemes in the Spring, openuk.uk/open kids camp, and is talking to a number of universities about their curriculum, including more open in technology, legal and business courses. In January, the company will be running a training program, mentorship scheme, etc. to support Future Founders in Open Technologies. Amanda opines, "This is really exciting as it's led by our Entrepreneur in Residence, Matt Barker of JetStack and Founders Forum." A Broad Range of Work Responsibility Amanda's work responsibilities at the company are very dynamic. She is versatile in many facets of her job at OpenUK, allowing her to handle everything from editing children's magazines to assisting with strategic reports, planning events, and presenting to its Board of Directors or international conferences. She enjoys the role's diversity. Thanks to the generous support of Federated Hermes and Red Hat, the team will be organizing a Sustainability in Open Technology Day in the Hermes Skypark Fringe during the United Nations; COP26 event in Glasgow this autumn.

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“We will see a big push in Security. All businesses and Governments are acutely aware of the importance of security in all software, whether open or proprietary. There has never been a time when this has been more important as a consequence of digital transformation and the rise of bad actors on an international basis," says Amanda. She believes that open and collaborative responses from open technology are actually the best way to ensure security. Amanda wants to influence a generation by catching them young, which is why the company has put a huge amount of energy and finance behind the Kids Course and Camp. The Struggle to Maintaining WorkLife Balance Amanda admits that during the pandemic she has struggled to strike a balance between her professional and personal lives. She makes an effort to take proper vacations and participates in both emotional and spiritual work during such times. She feels that this isn't always incorporated into people's lives, but that this personal growth work is just as necessary as physical activity and education in order to develop and to be at peace with oneself and life. Amanda returns to work in September with some firm promises to herself in terms of personal time and making time for yoga, Pilates, and continuous personal growth. Amanda is a big fan of the arts and spends a lot of time at concerts, the theatre, and the movies. "It's been so great to be able to attend this summer here in the UK," she says.

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Amanda's Definition of Success Amanda tells us that defining success is something that can be quite difficult. On a personal level, she has never measured success through economics or financial gain, but through achievement, being part of interesting activities, and, increasingly, through presence. That last one is something that for her takes work. She says, "The more present one is, the more one feels one's purpose as part of the collective and the more one can contribute."

Technology. She opines, " if I have my way, every child in the UK will be able to explain what open-source software is." According to Amanda, globally, OpenUK's success will be measured by its international collaboration. That will start to be more measurable later this year when the company builds a program of international Ambassadors, and currently can be seen through its memberships, partnerships, and participation in international Open Technology organizations.

On a business metrics level, for OpenUK, ﬁrstly within the UK, success will be measured by the UK government's policies on Open Technology, an increase in its homegrown businesses in this space scaling in the UK, and in the country's education system teaching Open

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FROM FINANCE TO PHILANTHROPY: ANNA MZINGA'S IMPACTFUL LEADERSHIP AT WATERAID

nna Mzinga's remarkable transition from a career in financial management to becoming the Country Director at WaterAid Tanzania is a compelling illustration of how mission-driven leadership can profoundly affect communities. Her shift from managing finances to championing access to clean water and sanitation exemplifies the power of aligning one's professional path with deeply held personal values and a commitment to social change. Anna's journey not only highlights the transformative impact that a dedicated leader can have in the nonprofit sector but also demonstrates how diverse professional backgrounds can converge to tackle critical global issues. Her work at WaterAid showcases how skills from seemingly unrelated fields can be harnessed to drive meaningful and lasting change, especially in the realm of essential services for underserved populations.

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The Inspiration and Motivation Behind Anna Mzinga's Transition Anna Mzinga's move from financial management to her current role as Country Director at WaterAid was driven by a compelling vision: to ensure that everyone, everywhere has access to water, sanitation, and hygiene (WASH) services. "The mission of transforming lives by ensuring everyone, everywhere has access to WASH services is inspirational," Anna asserts. "It resonates deeply with me, especially as I seek to assist those who are marginalized or left behind." Her transition was motivated by a profound alignment with WaterAid's approach, which focuses on serving the most vulnerable populations. This alignment with her personal values and desire to make a tangible difference in the lives of those in dire need was a significant factor in her decision to embrace this new role.

In the face of numerous demands and responsibilities, Anna finds motivation in the impact of WaterAid's work. "It's the impact that we are making in the community," she exclaims. "Seeing people who previously lacked clean and sustainable water now have access, and watching women benefit from closer to their homes water sources, keeps me motivated." This sense of making a real difference in the lives of others serves as a powerful driver for Anna, fueling her commitment to the organization's mission and goals. Her dedication is not only a testament to her personal resolve but also highlights the profound influence of mission-driven leadership in creating positive change. Balancing Leadership and Achieving Impact Managing a demanding leadership role while maintaining a balanced personal life is no easy feat, and Anna

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ANNA MZINGA COUNTRY DIRECTOR WATERAID, TANZANIA

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Mzinga openly acknowledges the challenge. "It's a challenge that we all take at the leadership role," she explains. "Balancing personal, career, and family responsibilities requires prioritization and a robust support system." To manage this balance eﬀectively, Anna relies on her strong planning skills. "I am blessed with planning skills that really help me," she says. "Knowing my schedule and blocking out time for priorities are crucial practices. Time management is paramount; ensuring tasks are completed within the planned time

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helps me stay organized focused and balanced." As the Country Director for WaterAid Tanzania, Anna's primary responsibilities involve strategic planning, implementation, and accountability. "My role is to work closely with the leadership team to develop and execute our plans and ensure that we achieve our strategic goals," she explains. One of her signiﬁcant achievements has been the successful development and launch of WaterAid Tanzania's ﬁve-year

strategy. "We have started the implementation of that strategy and are already seeing success," she notes proudly. This strategic plan aims to enhance WASH services across Tanzania, contributing signiﬁcantly to the organization's vision of universal access to safe water and sanitation. Anna Mzinga measures the impact of her leadership by observing tangible improvements in communities. "Every step along our vision of ensuring sustainable water, sanitation, and hygiene is an impact," she says.

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For example, improvements in healthcare facilities and schools, where access to WASH services has been enhanced, reflect the progress towards achieving WaterAid's goals. "Seeing women access clean water near their homes and ensuring that healthcare facilities are equipped with necessary WASH services are significant indicators of our impact," Anna adds. Addressing Water and Sanitation Challenges with Vision and Commitment Looking ahead, WaterAid's role in tackling the water and sanitation crisis in Africa will evolve with a strong focus on achieving Sustainable Development Goal 6 (SDG 6). "We are committed to fast-tracking the achievement of SDG 6 and bringing others along on this journey through influencing and advocacy," Anna Mzinga explains. Strengthening systems and ensuring sustainability will be crucial to this approach. By enhancing system infrastructure and collaborating with partners, WaterAid aims to accelerate progress and address critical needs across the continent. To ensure the sustainability of WaterAid's programs, Anna Mzinga and her team are addressing key system blockages that impact project longevity. "We are focusing on systems strengthening and community empowerment to ensure the sustainability of our work," Anna says. Community engagement and advocacy are essential to achieving lasting impact. "Empowering communities to demand their rights and ensuring that our work is sustainable are critical strategies," she adds. By addressing these areas, WaterAid strives to create a lasting

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difference and improve access to vital WASH services. Anna Mzinga's commitment extends beyond her role at WaterAid, as she actively supports underprivileged communities through various boards and volunteer activities. "I am inspired by working with underprivileged women and empowering them through financial education and savings initiatives," Anna says. Her efforts include founding the MUWAWA 01 KIKOBA in 2013, a program that has successfully transformed the lives of many women. "One example is a widow who, through our program, was able to start saving and investing, significantly improving her life and education for her children," Anna recounts. This dedication to supporting and uplifting marginalized communities' underscores Anna Mzinga's broader impact and commitment to social change. Overcoming Challenges and Leading with Innovation Despite significant progress, Anna Mzinga acknowledges that challenges remain in the quest to improve water and sanitation services. One of the primary obstacles she identifies is financing. "The amount of funding needed often exceeds what has been provided by donors and the government," Anna explains. To tackle this issue, securing sufficient resources is a major focus. "We need to work hard to obtain the necessary funds to implement WaterAid's strategy effectively," she adds. Additionally, ensuring the sustainability of projects is a critical concern. "Operational maintenance and community engagement are essential to make sure that the benefits of our projects endure over

the long term," Anna asserts. For aspiring leaders in the water and sanitation sector, Anna offers insightful advice. "Let's Work together and coordinate our efforts to avoid duplication," she suggests. Effective collaboration and evaluation of progress are key to improving impact. "Find mechanisms to enhance cooperation and evaluate progress to ensure that efforts are aligned and effective," she advises. Embracing adaptability and innovation is also crucial. "Invest in learning and adapting to new approaches," Anna emphasizes. Her experience highlights the importance of continuous improvement and innovative thinking in addressing the complex challenges of global water and sanitation issues. Conclusion Anna Mzinga's journey from financial management to leading WaterAid Tanzania exemplifies the transformative power of missiondriven leadership. Her ability to integrate her professional expertise with a profound commitment to social change has led to significant achievements and impacts. As the Country Director, Anna Mzinga's work reflects a deep dedication to improving water and sanitation conditions and empowering communities. Her leadership serves as a beacon of how diverse skills and unwavering passion can drive meaningful progress in addressing critical global issues.

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A JOURNEY FROM NAVY DIVER TO MEDICAL SYSTEMS LEADER

n the ever-evolving landscape of medical systems, few leaders stand out as prominently as Jens Mittendorf, the Managing Director of DEHAS MEDICAL SYSTEMS GMBH. His journey from a Navy diver to a leading figure in the medical industry is a testament to resilience, adaptability, and visionary leadership. This article delves into his inspiring story, exploring the milestones, challenges, and philosophies that have shaped his career and the growth of DEHAS MEDICAL SYSTEMS. Jens's story is not just about professional success but also about personal growth and the relentless pursuit of excellence. A Serendipitous Start in the Medical Field Jens Mittendorf's entry into the medical field was serendipitous. "The start in the medical field happened by accident," he recalls.

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After a diving accident during his service as a navy diver, Jens was no longer able to continue in that role. The Navy offered him an opportunity to be trained as a medic, marking his first foray into the medical sector. This unexpected turn of events laid the foundation for his future career. It was a pivotal moment that redirected his path and ignited a passion for the medical field that would define his professional life. Military Discipline Shaping Leadership Jens's experiences in the German Navy and Bundeswehr Central Hospital significantly influenced his leadership style. "The military is a hierarchical but transparent, strong result-based organization," he explains. The discipline and structure of the military, combined with an appreciation for individual strengths,

helped Jens develop a leadership proﬁle that values transparency and straightforward communication. This approach has been instrumental in building a cohesive and motivated team at DEHAS MEDICAL SYSTEMS, a company he founded 22 years ago. His military background instilled a sense of duty and precision that he carries into his business practices. From One-Man Show to Global Enterprise The journey to becoming the Managing Director of DEHAS MEDICAL SYSTEMS was marked by several key milestones. Jens founded the company with just 5,000 Euros, starting as a one-man show. "I had little knowledge about the market from my former jobs, but as a managing director, I was absolutely green," he admits. However, his military skills, determination, and a bit of luck helped him grow with his tasks.

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JENS MITTENDORF JENS MITTENDORF DEHAS MEDICAL SYSTEMS GMBH

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Today, DEHAS MEDICAL SYSTEMS is a thriving enterprise with a global footprint. His story is a testament to the power of perseverance and the importance of seizing opportunities as they arise. Diverse Responsibilities of a Managing Director As the Managing Director, Jens's role is multifaceted. "Like a facility manager, you have some day-to-day tasks, but you never know what's up next," he says. His responsibilities include strategic development of new markets and products, ensuring the ﬁnancial stability of the company, and overseeing a diverse range of operations, from development and quality assurance to CNC manufacturing. This variety keeps his role dynamic and challenging, requiring constant adaptation and forward-thinking. Jens thrives in this environment, ﬁnding motivation in the ever-changing landscape of the medical systems industry. Striking a Balance Between Work and Life Maintaining a balance between professional responsibilities and personal life is crucial for Jens. He engages in team sports, particularly handball, and takes short breaks with extended weekends to relax and stay

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focused. His involvement with the German National Guard also helps him stay grounded and connected to his roots. "Always remember your roots and values," he emphasizes. This balance is essential for his wellbeing and effectiveness as a leader. It allows him to recharge and bring fresh perspectives to his work. Jens believes that a well-rounded life contributes to a more productive and fulfilling career. Overcoming Challenges and Celebrating Successes Reflecting on his career, Jens considers his transition from a navy diver to a leader in the medical industry as one of his greatest successes. "The plan was to stay as a lifetime soldier, but sometimes things change," he notes. Adapting to a completely different field and achieving success in it was a significant challenge, but one that he accomplished with determination and hard work. Today, he leads a successful SME with over 40 employees. His journey is a powerful reminder that challenges can be stepping stones to greater achievements and that resilience is key to overcoming obstacles.

Staying Ahead in a Competitive Industry To keep DEHAS MEDICAL SYSTEMS at the forefront of innovation, Jens emphasizes the importance of staying informed about industry trends. "You have to speak with innovative clinics and doctors to get the best information for new trends and treatments," he explains. The company also collaborates with local medical universities and regularly hosts students for their master's theses, ensuring they remain on the cutting edge of medical advancements. This proactive approach to innovation helps DEHAS MEDICAL SYSTEMS stay competitive and responsive to the evolving needs of the medical ﬁeld. Jens's commitment to continuous learning and adaptation is a cornerstone of the company's success. Inspiring Future Generations in the Medical Field Jens is keenly aware of the impact his work has on future generations in the medical ﬁeld. He acknowledges that while younger generations are welleducated, the drive to accomplish tasks may not be as pronounced as it was in his generation. "I fear that we will be stuck behind our capabilities," he says, particularly for SMEs that

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lack the resources of larger enterprises. Jens hopes his profile can inspire younger professionals to strive for success, showing that determination and hard work can lead to significant achievements. He believes that by setting a positive example, he can encourage the next generation to pursue their goals with passion and dedication. A Leadership Philosophy Rooted in Action Jens's leadership philosophy is encapsulated in his credo: "Success is written with three letters! ACT!" He believes in being fair, transparent, energetic, and driving processes and projects forward. He also stresses the importance of teaching younger generations the value of strong principles and positive thinking. "Belief in values is something that keeps you strong and positive," Jens asserts. This philosophy not only guides his actions but also shapes the culture at DEHAS MEDICAL SYSTEMS, fostering an environment where employees are motivated to excel and innovate. Guidance for Aspiring Leaders For those aspiring to lead in the medical systems industry, Jens offers valuable advice: "Give trust to your people, lead them, and encourage them to learn and make experiences." Jens believes that positive leadership fosters a productive atmosphere and teamwork, ultimately freeing up time for leaders to focus on other tasks. By empowering his team, Jens creates a supportive environment where individuals can grow and contribute

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to the company's success. His approach underscores the importance of trust and collaboration in achieving organizational goals.

SYSTEMS as a leader in the medical industry.

Achievements Under Jens's Leadership

Jens Mittendorf's journey is a compelling narrative of resilience, adaptability, and visionary leadership. His experiences, from the Navy to leading a successful medical systems company, oﬀer valuable insights and inspiration for aspiring leaders. Through his transparent and disciplined approach, Jens has built a strong foundation for DEHAS MEDICAL SYSTEMS, ensuring its continued growth and success in the ever-evolving medical industry. His story serves as a powerful example of how dedication, strategic thinking, and a commitment to values can drive both personal and professional success.

Under Jens's leadership, DEHAS MEDICAL SYSTEMS has achieved remarkable milestones. From its humble beginnings as a one-man show, the company now enjoys global recognition for its products. Jens has consistently invested in personnel, infrastructure, and machinery, ensuring continuous growth and innovation. The company has achieved MDR readiness and FDA clearance for most of its products and has several new innovative products in the pipeline.

Conclusion

"We currently have invested into two own facilities in Germany to grow further," Jens highlights. These achievements reﬂect his strategic vision and commitment to excellence, positioning DEHAS MEDICAL

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PIONEERING EXCELLENCE: KEN LU AND THE EVOLUTION OF WINMATE INC

n the dynamic world of industrial technology, Ken Lu stands as a beacon of leadership as the CEO of Winmate INC, a pioneering force in rugged computing solutions since 1996. Under his visionary guidance, Winmate has not only expanded its global footprint but also redeﬁned industry standards in intelligent manufacturing, automation control, and integrated services. This article delves into Ken Lu's strategic vision, the company's transformative milestones, and its ongoing commitment to innovation, highlighting Winmate's pivotal role in shaping the future of industrial technology worldwide. Crafting a Path to Leadership From its humble beginnings in 1996, Winmate INC under the stewardship of Ken Lu has charted an impressive trajectory in the realm of rugged computing solutions. Starting with a

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small, dedicated team, the company quickly expanded its offerings to include a diverse range of industrial technologies tailored for demanding environments. Ken Lu's strategic vision has been pivotal in driving Winmate's evolution into a leading player in intelligent manufacturing, automation control, and integrated services. This growth reflects his commitment to pushing boundaries and anticipating industry trends to meet evolving customer needs. Strategic Milestones and Industry Accolades Under Ken Lu's strategic leadership, Winmate INC has achieved significant milestones, prominently marked by its successful expansion into the North American market in the early 2000s. This strategic initiative not only enhanced Winmate's international footprint but also solidified its position as a leading

provider of durable computing solutions spanning various industries. The company's commitment to innovation and stringent quality standards has garnered widespread industry acclaim, further establishing Winmate as a reliable partner known for technological excellence and customer satisfaction. This expansion facilitated greater accessibility to Winmate's advanced products and services, meeting the specific needs of North American customers while setting new benchmarks in the global industrial computing sector. Moreover, Winmate's proactive approach to market expansion continues to drive its global growth strategy, with ongoing efforts to innovate and diversify its product offerings. By maintaining a focus on customer-centric solutions and adapting to evolving industry demands, Winmate anticipates further achievements and accolades as it

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KEN LU CEO WINMATE

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continues to lead in the competitive landscape of industrial technology. Educational Insights and Leadership Philosophy Ken Lu's educational journey, culminating in a master's degree from Melbourne Business School, has deeply shaped his leadership philosophy at Winmate. His exposure to strategic management principles and comprehensive insights into global business dynamics empowers him to foster a culture of innovation, adaptability to market changes, and sustainable growth within Winmate.

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By leveraging his educational foundation, Ken Lu navigates the complexities of the industry landscape with agility and foresight, ensuring that Winmate remains at the forefront of technological advancements and customer-centric solutions. Ken Lu's strategic approach not only propels the company's continuous pursuit of excellence but also reinforces its position as a visionary leader in the competitive realm of industrial technology, driving innovation and operational eﬃciency across global markets.

Managing Global Operations Eﬀectively Operating across Taiwan, the USA, Canada, China, and Japan demands a sophisticated management approach that harmonizes regional autonomy with centralized strategic oversight. At Winmate, Ken Lu has implemented a decentralized operational model designed to enhance agility and responsiveness to diverse local market dynamics, all while ensuring alignment with overarching corporate objectives. This strategic framework not only fosters innovation and adaptability

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but also promotes synergies across global operations. Advanced communication technologies and regular global forums play a pivotal role in facilitating seamless collaboration and strategic alignment among Winmate's international teams, enabling the company to eﬀectively navigate complexities and capitalize on opportunities in each market.

leader at Winmate. Through eﬀective delegation, strategic prioritization, and a supportive corporate culture, he maintains equilibrium between his professional responsibilities and personal well-being. This balanced approach empowers Ken Lu to lead Winmate with clarity, resilience, and a steadfast commitment to achieving global success while nurturing a

healthy personal life. His ability to strike this balance reinforces his leadership eﬀectiveness and fosters a productive work environment where both professional and personal growth thrive. By setting a positive example and encouraging work-life balance among employees, Ken Lu ensures that

Visionary Principles in Action Guided by Ken Lu's visionary leadership, Winmate's core values—service innovation, rugged reliability, and security integration—serve as the cornerstone of its operational philosophy. These principles are deeply embedded in the company's daily operations, ensuring that every product not only withstands extreme conditions but also meets stringent quality standards and data security protocols. By prioritizing continuous improvement initiatives and fostering proactive customer engagement, Winmate not only meets but exceeds industry benchmarks and customer expectations consistently. This commitment underscores Winmate's reputation as a trusted provider of cutting-edge technological solutions that drive operational eﬃciency and customer satisfaction worldwide. Ken Lu's strategic guidance ensures that Winmate remains at the forefront of innovation, anticipating market needs and delivering solutions that set industry standards. Achieving Work-Life Balance Achieving a harmonious work-life balance is paramount for Ken Lu, particularly in his role as a global

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Winmate remains a workplace where individuals can thrive professionally while enjoying fulﬁlling personal lives.

anticipate and adapt to industry trends but also empower the company to deliver advanced solutions that enhance operational eﬃciencies and exceed customer expectations.

Overcoming Industry Challenges Navigating the dynamic landscape of intelligent manufacturing and automation control involves overcoming ongoing challenges such as rapid technological disruptions and evolving customer demands. At Winmate, these challenges are met with a proactive approach that includes substantial investments in research and development, a steadfast commitment to fostering a culture of innovation, and the cultivation of strategic partnerships. These strategic initiatives not only enable Winmate to

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By continuously innovating and collaborating closely with industry partners, Winmate remains at the forefront of technological advancements, ensuring sustained growth and leadership in the competitive global market. Innovative Projects Shaping the Future Led by Ken Lu's strategic vision, Winmate has embarked on transformative projects that not only redeﬁne industry standards but also

elevate operational capabilities to new heights. Notable among these initiatives are the development of explosion-proof tablets designed for hazardous environments and the introduction of smart factory solutions that seamlessly integrate IoT and automation technologies. These projects highlight Winmate's exceptional innovation prowess and unwavering commitment to advancing industrial technology. By pushing boundaries and setting new benchmarks for excellence, Winmate continues to lead the charge in driving industry advancements that enhance eﬃciency, safety, and sustainability across global markets. These initiatives not only reinforce Winmate's reputation as an innovative

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leader but also position the company at the forefront of shaping the future of intelligent manufacturing and automation control. With a dedicated focus on continuous improvement and customer-centric innovation, Winmate is poised to deliver even more groundbreaking solutions that address the evolving needs of industries worldwide. Guiding Aspiring Leaders Ken Lu encourages aspiring leaders to cultivate a passion for innovation, embrace lifelong learning, and build robust professional networks within the industry. His leadership advice emphasizes fostering a culture of creativity and collaboration within organizations to spark innovative ideas and foster sustainable growth in the technology sector. By nurturing talent and promoting an entrepreneurial spirit, aspiring leaders can navigate the dynamic landscape of intelligent manufacturing and automation control with confidence, driving forward industry advancements and achieving personal and professional success. Moreover, Ken Lu believes in the power of mentorship and encourages aspiring leaders to seek guidance from experienced professionals. He stresses the importance of continuous self-improvement and staying updated with emerging trends and technologies in the field. By developing strong leadership skills and a strategic mindset, aspiring leaders can effectively lead their teams and contribute to the ongoing evolution of the industry. Nurturing a Culture of Continuous Improvement Winmate cultivates a culture of

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continuous improvement through transparent communication, collaborative efforts across functions, and consistent investment in employee growth. By fostering an entrepreneurial mindset and offering avenues for skill enhancement, Winmate empowers its team to drive proactive innovation and deliver exceptional solutions that anticipate and fulfill evolving customer demands. This dedication to ongoing learning and creativity underscores Winmate's leadership in advancing technological frontiers within the industrial sector, ensuring sustained relevance and excellence in a rapidly evolving market landscape. Additionally, Winmate encourages employees to participate in crossfunctional projects and knowledgesharing sessions to broaden their perspectives and skill sets. Regular feedback mechanisms and performance evaluations are integral to identifying areas for improvement and fostering a culture of accountability and continuous development. By nurturing a culture where every team member is encouraged to contribute ideas and participate in continuous improvement initiatives, Winmate strengthens its capability to innovate and adapt swiftly to industry trends, fostering long-term success and customer satisfaction. Envisioning the Future of Industrial Technology

company is committed to spearheading innovation in industrial technology solutions. Under Ken Lu's visionary leadership, Winmate remains steadfast in its pursuit of excellence, setting new benchmarks and inspiring global advancements in the industry. With a customer-centric approach and a focus on sustainable growth, Winmate aims to not only meet but exceed expectations in delivering cutting-edge solutions that drive operational eﬃciencies and enhance customer satisfaction worldwide. Through ongoing investment in research and development, Winmate is poised to shape the future of industrial technology, anticipating market trends and paving the way for transformative innovations that redeﬁne industry standards. Conclusion In conclusion, Winmate's dedication to innovation, underpinned by Ken Lu's strategic foresight and commitment to driving industry innovation, positions the company as a leader in the evolving landscape of intelligent manufacturing and automation control. By embracing technological advancements and maintaining a customer-centric focus, Winmate is poised to continue setting benchmarks and inspiring advancements that propel the industry forward, ensuring sustained success and impact in the years to come.

Looking ahead, Winmate is strategically positioned to leverage advancements in AI, IoT, and robotics to redeﬁne the landscape of intelligent manufacturing and automation control. By continually enhancing its technological capabilities and prioritizing customer needs, the

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PIONEERING LEADERSHIP AND CHARTING NEW HORIZONS IN TECH

n the ever-evolving realm of technology and business, few narratives are as compelling as the journey of those who start from modest beginnings and rise to transformative leadership. Manali Sheth's trajectory from a Software Quality Analyst to the Managing Director at eSoft Development and Technologies is a testament to resilience, innovation, and visionary leadership. Her career, marked by signiﬁcant milestones and groundbreaking achievements, provides valuable insights into what it takes to thrive in the competitive tech landscape.

December 2011, when she moved to Johannesburg as an expatriate accompanying her spouse. Transitioning from her role as a Software Engineer at Persistent Systems in India, she faced the challenge of restarting her career under a relative visa. “I had no choice but to look for a free internship to start my career again,” she recalls. After eight months of searching, she joined eSoft as a Software Quality Analyst Intern, marking the beginning of a transformative chapter in her career. Starting in a small team of ﬁve with limited clients, Manali embraced the opportunity to learn and grow.

This article explores Manali's inspiring journey, her approach to leadership, and the future she envisions for her company.

“Coming from an Indian corporate environment, eSoft was a big change for me,” she explains. The hands-on experience of managing multiple roles—business analysis, delivery, and QA—was instrumental in shaping her understanding of software development and execution. By 2015, eSoft had expanded signiﬁcantly, and

From Humble Beginnings to Strategic Leadership Manali Sheth's journey began in

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Manali's role evolved to encompass broader responsibilities, including innovation and client management. Embracing Innovation and Strategic Growth Manali's leadership style is deeply influenced by her background in software application delivery management and business consulting. She emphasizes customer-centricity, strategic thinking, and agility. “These experiences have taught me to align projects with business goals and adapt to changes,” she asserts. Her approach involves leveraging technology for innovation, empowering teams, and addressing challenges proactively. One of the standout achievements under her leadership was the launch of epa (eSoft Personal Assistant) in 2015. This innovative WhatsAppbased chatbot was a significant leap forward, offering businesses a novel way to handle queries. “Chatbots

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were an innovation of their own at that time,” she exclaims. The success of epa, which attracted 65 new clients in its launch year, was a major milestone and solidiﬁed eSoft's reputation in the South African market. Navigating Challenges with Resilience Every successful journey is marked by its share of challenges, and Manali's career is no exception. One of the most signiﬁcant obstacles emerged when eSoft's rapid expansion resulted in the loss of its preferential procurement credentials. This development severely complicated the company's ability to access larger enterprises and public sector contracts. “We found ourselves

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at a crossroads,” she recounts, reﬂecting on the critical juncture the company faced. The dilemma was stark: should they focus on small to medium-sized enterprises (SMEs) or strive for growth by tapping into larger organizations? Manali chose to pivot strategically rather than pursuing traditional paths of expansion. Recognizing the need for a more adaptable approach, she decided to harness eSoft's unique strengths to empower smaller IT companies. “We began partnering with smaller IT ﬁrms, helping them grow and become successful suppliers to major enterprises,” she explains. This shift in strategy not only allowed eSoft to navigate the immediate procurement challenges but also contributed to a

broader, collaborative ecosystem within the industry. By fostering partnerships with smaller players, eSoft was able to drive innovation and growth across the sector, ultimately turning a potential setback into an opportunity for widespread impact. This approach not only underscored Manali's resilience but also her ability to transform challenges into strategic advantages, reinforcing her role as a visionary leader in the technology landscape. Cultivating a Culture of Continuous Improvement At eSoft, innovation is more than a strategy; it's a survival technique. Manali fosters a culture of continuous

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improvement by encouraging open communication, experimentation, and client engagement. “Innovation is a top priority,” she asserts. The team's passion for breaking and making applications drives their creative processes. One notable example is the partnership with DP World Lions and the development of Smile2Win, a rewards and engagement platform.

“One of my immediate goals is to boost our ﬂagship product, Talkk.ai,” she states. This platform, designed to create generative AI-based conversational chatbots, represents a critical part of eSoft's future strategy. Additionally, Manali aims to expand into technology consulting and enhance digital transformation capabilities.

time management at home as she does at work. This holistic approach allows her to seamlessly integrate her professional and personal roles, ensuring that both spheres are handled with equal attention and care. Her ability to maintain this balance not only contributes to her overall wellbeing but also sets a powerful example for her team and peers.

“We drove an objective of disruption in the marketing space with Smile2Win,” she explains. The platform, which uses gamiﬁcation and rewards to build customer loyalty, exempliﬁes eSoft's commitment to creating impactful solutions. This partnership, including the implementation of technology at The Wanderers Stadium, highlights the innovative spirit that Manali instills in her team.

“I am conﬁdent that with clear communication, proper training, and collaboration, we will achieve our goals,” she asserts. Her forwardthinking approach and dedication to empowering her team position eSoft for continued success and growth in the evolving tech landscape.

Conclusion

Acknowledging Influences and Support Throughout her journey, Manali has had invaluable support from key figures. Her mentor, Vijay Nath (Business Development Head, eSoft Development & Technologies), has been instrumental in guiding her through the complexities of leadership and innovation. “Vijay's guidance has been a cornerstone of my development,” she notes. Additionally, Lions Cricket, CEO of Jono Leaf-Wright has been a significant supporter of her innovations. “His support has been crucial in advancing our projects and achieving our goals,” she adds. Driving Future Success Looking ahead, Manali's vision for eSoft includes significant advancements and diversification.

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Leadership Principles and Personal Balance Manali's leadership is deeply rooted in principles of integrity, accountability, and collaboration. “I believe in 'Be in the Game,'” she says, reflecting her commitment to leading by example and cultivating a motivated, cohesive team. Her management style is not only inclusive and visionary but also focused on fostering an environment where continuous growth is encouraged and differentiation from competitors is a key goal. By setting high standards and demonstrating unwavering ethical conduct, she inspires her team to align with these values and strive for excellence. Balancing professional and personal life is another domain where Manali shines. “Calendar is my best friend,” she jokes, illustrating how she meticulously plans her schedule to manage various responsibilities. As a dedicated mother and wife, she applies the same principles of discipline, delegation, and effective

Manali Sheth's journey from an intern to the Managing Director of eSoft Development and Technologies is a compelling testament to perseverance, innovation, and transformative leadership. Her career arc showcases how strategic thinking, resilience, and a dedication to fostering a culture of continuous improvement can lead to extraordinary success. By navigating challenges with agility and steering her company toward groundbreaking innovations, she has not only achieved personal milestones but also contributed significantly to the industry's evolution. As Manali continues to lead eSoft into a promising future, her vision and leadership are set to propel further advancements and influence the sector's trajectory. Her story stands as an inspiring blueprint for emerging leaders, illustrating the profound impact that dedicated and visionary leadership can have in shaping the future of technology and business. Through her example, she demonstrates that with determination and a forward-thinking mindset, significant and lasting change is achievable.

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