Designed to meet the real-world demands of busy groomers, Mastercut’s Superwides deliver 25% more cutting width - making light work of any clipping job. These blades aren’t just an upgrade, they’re the smarter way to groom.
Finish Performance Value
Editor
Tom Woollin tom@tgmpublishing.co.uk
Commercial Director
Mike Smith mike@tgmpublishing.co.uk 01795 509110
Design and Production
Grant Waters grant@cimltd.co.uk
James Taylor james@cimltd.co.uk
Credit Facilities Manager
Gwen Lee creditcontrol@cimltd.co.uk 01795 509103
Digital & Web Developer
Xhulio Bishtaja digital@cimltd.co.uk
Marketing Manager
Lucas Payne lucas@cimltd.co.uk
Social Media Manager
Lily Lawson socials@cimltd.co.uk
Director
Tom Woollin
Managing Director John Denning
Editor’s Letter
Four Paws Groom Schoolwww.fourpawsgroomschool.co.uk
November is here, and with it comes the final countdown to the festive season—always one of the busiest and most exciting times in the grooming calendar. For many salons, Christmas is the period when diaries are overflowing with appointments, owners are looking to pamper their pets ahead of family gatherings, and there’s a real buzz in the air. In this issue, our main feature is all about helping you make the very most of the opportunities the season brings. From clever marketing ideas to keep your appointments booked solid, to promotional offers that tempt clients to treat their dogs (and themselves), we explore strategies to maximise festive business.
We also dive into retailing, highlighting how a carefully chosen range of products can not only delight customers but also add a valuable additional revenue stream during this crucial time of year.
Finally, we’re thrilled to introduce our Groomer of the Month, Hannah Bowles of Pooches Grooming Salon, whose passion and professionalism provide plenty of inspiration.
Here’s to a successful season ahead—may it be full of happy clients, wagging tails, and well-deserved festive cheer.
Tom Woollin Editorial Director
New Clipit Hub Opens in Basingstoke
Local entrepreneur Paula Bryan, founder of the award-winning brand Clipit Grooming, has opened the doors to the Clipit Hub at Basepoint Business Centre in Basingstoke — a brandnew retail and education space dedicated to professional and pet grooming.
After 40 years in the grooming industry, Paula has created a destination where dog groomers, horse owners, and pet owners can explore innovative grooming products, gain expert advice, and even try tools before they buy.
“The Clipit Hub isn’t just a shop — it’s a place for learning, connection, and confidence-building,” says Paula Bryan. “We’ve designed it as a community space where groomers can get hands-on experience with products, attend workshops, and discover how to care for both the skin and coat properly.”
www.clipit-grooming.com
Paws, Camera, Action!
The team at Dogs Trust returns to UK screens as Pete Wicks: For Dogs’ Sake launches its second series on 13th October. Fronted by TV personality and devoted dog lover Pete Wicks, the show offers a behind-thescenes look at the charity’s rehoming centres, following dogs from rescue to rehabilitation and adoption.
The first series, which led to a 30% surge in adoption applications, saw heartwarming stories like Freddie the Jack Russell, now living with Olympian Fatima Whitbread, and Ruby, who found her forever home with series director Melissa McCall.
Pete says this new series “dives deeper into the heartbreak and joy” and celebrates the “heroes” working at Dogs Trust. CEO Owen Sharp adds that it showcases “the extraordinary transformations made possible by our dedicated teams and compassionate adopters.”
Combat and prevent SAD in pets
If your pet has seemed a little down lately, you’re not alone — as seasons change, so can our pets’ moods. While research is limited, surveys suggest that many cats and dogs experience a dip in winter, with a PDSA report finding that a third of dog owners believe their pets suffer from Seasonal Affective Disorder (SAD).
Pet experts Webbox share five ways to lift your pet’s spirits this winter.
Get them outdoors for sunlight and fresh air, or move their bed to a bright spot indoors. Encourage socialisation with other pets or people to prevent loneliness. Keep them entertained with interactive toys and puzzle feeders to avoid boredom. Offer extra affection and quality time — small gestures like sharing the sofa can provide comfort. Finally, ensure they eat a balanced, nutritious diet with essential vitamins and minerals to support both physical and mental health. www.webbox.co.uk
Grooming Goes Smart
SmartPod Director Ben Lester talks to us about how the company is transforming the grooming industry with its innovative, sustainable, and fully customisable pods — purpose-built spaces designed to help professional groomers work smarter, faster, and with style.
For readers who might not have come across SmartPod before, can you tell us a little about the company, how it started, and what makes it stand out in the grooming industry?
SmartPod was born from a passion for creating contemporary spaces that inspire. After building our first pod and receiving instant praise — “Wow, that looks smart” — SmartPod was born.
We now supply across the UK for a wide range of uses. Recognising a gap in the market, we launched SmartPawd, purpose-built for grooming salons, combining practicality and affordability. From early prototypes to today’s highspec designs, SmartPod empowers professional groomers with stylish, functional, and custom-built workspaces. Our strength lies in craftsmanship, optional on-site builds, and fully tailored solutions. Customer relationships are our main focus, each groomer can be
confident they will receive a SmartPawd that is unique to their business in design, finishes and branding.
SmartPod is known for innovation — what inspired your product range, and how do your designs help solve realworld challenges for professional groomers?
Our innovation is entirely customer-led. After years of listening to groomers’
challenges—cramped spaces, poor ventilation, difficult cleaning, and high overheads—we designed SmartPods to tackle each issue. Features such as ergonomic Hydrobaths, electric tables, seamless wipe-clean surfaces, and eco-friendly insulation create efficient, hygienic, and safe environments for all grooming settings.
What are the biggest benefits for grooming professionals who choose SmartPod?
SmartPod users enjoy improved efficiency, client satisfaction, and a polished brand image.
• Time-saving layouts: Optimised workflows reduce setup and clean-down time.
• Professional image: Sleek exteriors and branded interiors impress clients and enhance trust.
• Flexible installation: Crane, roll, or on-site build options solve tricky access issues.
• Turnkey delivery: From design to electrics, groomers can start work immediately.
Can you walk us through your most popular products or any custom solutions you offer?
Our Value Pod is the bestseller — under 2.45m high, typically 3x2.4m, and fully customisable. Options include cladded exteriors, branded feature walls, air conditioning, LED lighting, and stable doors in anthracite grey. Each pod provides an ergonomic, hygienic workspace ideal for gardens or business sites. We also build bespoke units for specialist needs such as cat grooming or high-volume salons, with tailored branding and layouts.
How does SmartPod address sustainability and hygiene in its designs?
Sustainability and hygiene guide every build:
• Eco-friendly materials: Recycled and long-life finishes with up to 40-year lifespans.
• Energy efficiency: High insulation reduces noise and heating costs.
• Water management: Integrated heaters and waste systems.
• Hygienic surfaces: Non-porous,
antimicrobial materials for safe, easy cleaning.
We’re committed to supporting eco-conscious, health-focused grooming businesses.
What’s next for SmartPod?
The future is bright. We’re launching The DemoPod, a mobile demonstration unit showcasing SmartPod’s full capabilities to aspiring and professional groomers alike. Our Grand Tour will take the DemoPod across the UK—visiting grooming schools, salons, and events to show how SmartPods improve business efficiency and reduce running
costs. We’re also planning a charity collaboration to support dog-related causes and grooming professionals in need. Additionally, partnerships with grooming academies will bring SmartPods into training settings, giving future groomers access to industryleading workspaces.
With its focus on craftsmanship, innovation, and customer collaboration, SmartPod is redefining how grooming professionals work—combining efficiency, sustainability, and style in one smart solution.
www.smartpod.com
Pooches Grooming Salon
From the moment she could remember, Hannah Bowles knew her future would be with animals. Her journey has taken her from a wide-eyed animal care student to the proud owner of Pooches Grooming Studio, where her passion, resilience, and dedication to the craft have made her an inspiration within the grooming community.
Growing up, Hannah was certain she would only ever feel fulfilled working with animals. At the time, dog grooming wasn’t as prominent or celebrated as it is today, so her path wasn’t immediately clear. She pursued a college course in animal care, where a mandatory work placement led her to a local grooming salon.
The moment she stepped into that salon, she knew she had found her calling. The variety of breeds, the creativity in styling, and the joy of seeing each transformation captured her heart.
“Every day was different,” she recalls, “and I just loved it from the very start.”
“Mike Wildman believed in me when I didn’t believe in myself and encouraged me to compete.”
Like many successful groomers, Hannah is quick to acknowledge those who helped her grow. One name she holds particularly close is industry figure Mike Wildman. “Mike gave me the confidence to groom my favourite breed, the cocker spaniel,” she says. “He believed in me when I didn’t believe in myself and encouraged me to compete.”
She’s equally in awe of countless others across the grooming world, from individual talents to the entire Gold Medal Groom Team. “I could list people all day long,” she laughs, “but I’d be terrified of leaving someone out. There are so many groomers whose work I truly admire.”
At Pooches Grooming Studio, Hannah runs a bustling salon supported by a talented team of five. Their day kicks off at 9:15 with three dogs on the books, followed by one or two new arrivals every 15 minutes. The workload is shared across the team, and Hannah treasures the collaborative spirit.
“I personally love being the washer and fluffer!” she admits with enthusiasm. “Prep is absolutely key, and I really enjoy that part of the process.” She’s also quick to praise her staff: “I’m so grateful to them. They are hard-working, incredibly talented—and they put up with me being a bit extra!”
Running a busy salon hasn’t come without its hurdles. Over the years, Hannah has faced everything from difficult customers to unexpected financial headaches. One memorable challenge was receiving a £14,000 gas bill after submitting an incorrect reading. “That one nearly finished me off,” she laughs, “but I just had to remind myself that no bad day lasts forever.”
Staff changes, tax complexities, and the day-to-day demands of business ownership have all tested her, but Hannah remains resilient. “Every day is a learning curve,” she says. “I try to stay positive and tell myself that tomorrow is a new day.”
Despite the challenges, Hannah’s passion for grooming—and for the dogs themselves—shines through in everything she does. For her, the greatest reward is the bond she builds with the dogs and their owners.
“I see them from 12 weeks old right through to adulthood,” she explains. “It’s so special to watch them grow and develop their own quirks and personalities. I love those little character traits that make each dog unique.”
The relationships extend to the owners too, many of whom have become close friends. “It’s not just about grooming,” Hannah says. “It’s about being part of their lives.”
For those starting out in the industry, Hannah’s advice is simple but powerful: never give up. “Keep pushing, keep learning, and always take pictures of your grooms,” she recommends. “Looking back at old photos really shows you how far you’ve come.”
She also encourages new groomers to seek out inspiration and learning opportunities from others. “Follow
groomers whose work you admire, and don’t be afraid to book one-to-one sessions. There’s always something new to learn in this industry.”
From a student on work placement to the proud leader of a thriving grooming studio, Hannah Bowles’ journey is a testament to the power of passion, perseverance, and positivity. She
continues to inspire with her dedication to the craft, her love of dogs, and her generosity in sharing wisdom with the next generation of groomers.
As she reflects on her career, Hannah’s joy is unmistakable: “I honestly couldn’t imagine doing anything else.”
www.www.poochesgrooming.co.uk
Seasonal Sales
Christmas can be the most lucrative yet demanding time of year for grooming salons. With increased client demand, retail opportunities, and heightened expectations, professionals need a clear strategy. Here are five expert-level tips to maximise festive retailing success without compromising service standards, staff wellbeing, or long-term client relationships.
1. Curate with Purpose, Not Volume
Avoid cramming shelves with every festive product available. Instead, select a streamlined range that reflects your brand and clients’ preferences—luxury finishing sprays, seasonal shampoos, or gift-ready grooming kits. A carefully edited display enhances credibility and ensures stock turns over quickly, boosting both profit margins and cash flow.
2. Leverage Pre-Booking to Drive Sales
Christmas appointments fill fast, so integrate retail into your scheduling process. Offer clients pre-book incentives such as exclusive access to limitededition products or bundled grooming packages with retail add-ons. Linking retail to booking secures loyalty and
generates revenue well before the Christmas rush hits peak intensity.
3. Prioritise ExperienceLed Retailing
Experienced groomers know that clients don’t just buy products—they buy trust and expertise. Host festive-themed mini events, offer personalised product recommendations post-groom, or create gift guides tailored to pet coat types. This experiential approach makes retailing an extension of your service, reinforcing your professional authority rather than feeling like a hard sell.
4. Manage Stock with Data, Not Guesswork
Christmas retail can tie up capital if mismanaged. Analyse last year’s sales trends, supplier lead times, and client
buying behaviour to predict demand accurately. Focus investment on proven sellers, with a small allocation for trialling new items. This approach reduces waste, preserves cash flow, and ensures your shelves never look overstocked—or empty.
5. Protect Your Team and Service Standards
The festive period often strains staff and systems. Build retail responsibilities into team roles ahead of December, ensuring no one feels overwhelmed. Streamline point-of-sale processes and train staff in product upselling that feels natural. By embedding retail into the daily rhythm, you safeguard grooming quality while maximising seasonal profits.
Tinsel & Tails
Christmas has the potential to be a profitable time for your business, but it takes planning, communication, and creativity to make the season run smoothly. Four grooming professionals share how they keep clients happy, maximise bookings, and add festive sparkle to their services without losing the magic — or their sanity.
As the festive season approaches, dog groomers across the UK are preparing for their busiest, most demanding, and most rewarding time of year. Christmas is not only a season of sparkle and joy for clients—it’s also a crucial business period for grooming salons looking to end the year on a high. With demand surging, waiting lists growing, and clients keen to treat their pets to something special, successful salons are those that plan well ahead, communicate effectively, and find creative ways to make their services stand out.
For many groomers, organisation begins months in advance. The festive rush can easily overwhelm even the most experienced teams if bookings, marketing, and operations aren’t carefully planned. It’s also the season where client loyalty shines through, with regulars securing their favourite time slots before the first Christmas decorations have even appeared.
At Brite Barks, owner Tiff Saywell explains that forward planning is key to keeping December running smoothly. “We actually take Christmas bookings months in advance, many of our clients secure their December appointments right at the start of the year. This ensures they don’t miss out during our busiest season. To keep everything running smoothly, we operate a cancellation list so any unexpected openings can be filled quickly, and we also send out reminders closer to the date. This way, clients can relax knowing their festive groom is booked well ahead of time, and we can focus on delivering the best possible service during the holiday rush.”
That careful scheduling helps both the business and the clients enjoy a stressfree December. For Tiff, it’s all about fairness and efficiency. “In December, we manage the high demand by keeping a dedicated cancellation list so any last-
minute gaps can be filled quickly. We also send reminders to clients ahead of their appointment to help reduce noshows. To keep things fair and organised, we ask for at least 48 hours notice if a client needs to cancel, which allows us to offer the space to someone on the waiting list.”
This combination of forward planning and gentle structure helps to create a sense of order during what can be a chaotic month. But for some salons, the customer experience is just as much about festive sparkle as it is about structure.
“We offer a range of special Christmas packages, which can include festive bows, themed photoshoots, facials, and conditioning treatments,” Tiff adds. “Clients really enjoy these extras, the photoshoots in particular are very popular, as they make a lovely keepsake to look back on year after year. Many owners also love the idea of treating their dog to an extra pamper at Christmas, making the grooming experience feel even more special during the festive season.”
At Divine Dog Groomers, owner Sarah Le Tocq takes a similarly organised approach to managing December’s high demand, ensuring that loyal customers always come first. “50% of my customers schedule their appointments around Christmas so we are very lucky on this. We have introduced on line booking too, where customers have to add their card details to the system before they make a booking, this way, if they don’t show up, we charge them the full fee. We have a tendency not to take on new customers for the week before Christmas unless they pay upfront. I will promote our Christmas diary sometime this month on our socials and our website. We run a very active cancelation list too to try keep all our loyal customers in - to this date being 11 years in, We’ve never let a regular down at Christmas.”
For Sarah, offering something extra helps to enhance the experience for both clients and their dogs. “I love our Christmas Spa Package that we offer - It starts from £5 up to £20 for the full works. Customers love it and most of them will book it at the time of their Christmas appointment! To be fair, we are well known for our spa packages, but this has taken time to build, so customers will always ask us ‘if we are doing our
CHRISTMAS
Christmas spa package again! We also offer gift vouchers, which last year we had printed on the dogs picture too, these went down really well!”
Her focus, however, remains on community and professionalism rather than competition. “To be honest, I never strive to be better than my competitors, some of them are very good friends. We are a very happy team who love what we do and strive to be our own personal best! I’m always happy to recommend local groomers and or offer help if they need it.”
This sense of camaraderie and professionalism echoes through many successful grooming businesses. Building a loyal client base, supporting peers, and maintaining high standards often matters far more than competing on price or promotion.
At Barking Beautiful Dog Grooming, owner Lia Godding agrees that loyalty and structure are what keep Christmas chaos under control. “I tend to book all my regular customers appts in for the year. They get first priority on Christmas bookings. If I have any spaces left I will open these up to people’s dogs I haven’t groomed up as you always get those one off customers who left it till the last minute. They come with an extra few on top though also.”
For Lia, clear communication helps everything run smoothly.
“Communication wise everything I do is via what’s app so I have a record of it all myself too.” She’s also clear about her cancellation policy: “I do say that if you have to cancel with less than 24hrs notice of no show. I charge full grooming cost. They all sign their t&cs which has this clause in it.”
Like many other groomers, she enjoys adding a festive touch with themed grooming experiences. “Themed packages yes... So a Christmas bundle with Christmas themed shampoo, spray. Upgraded Christmas bow/bandana with a Christmas treat to come home with.”
But her marketing remains authentic and low-key. “I don’t bombard with newsletters etc... I can’t stand them myself. So I just pop on my socials and at appts explain I have these options no pressure if they want them or not.”
While every groomer has their own approach to client care, a shared trend across the industry is the increasing use of technology to make operations more
CHRISTMAS
efficient. Managing bookings, payments, and communications online can make a huge difference—especially when time is tight.
Chloe Smith, Founder and CEO of Tuft, sees firsthand how digital tools are transforming the way salons handle their busiest periods. “Christmas is always the busiest time of year for groomers, and digital booking systems really come into their own. With Tuft, salons can automate appointment reminders (They’re fully inclusive, by the way), set deposits, and even set recurring bookings, so no more double bookings or last-minute surprises. The Tuft app also lets pet owners make booking requests and manage their own appointments, saving groomers valuable time and reducing the admin workload. These small automations free up time and reduce stress, letting groomers focus on delivering a great experience instead of chasing clients. Features like online rebooking and waiting lists also help fill gaps quickly, keeping every slot profitable during peak season.”
Beyond managing appointments, Chloe believes digital payment options can help boost revenue. “The festive season is a great time to gently encourage a little pampering! Payment tools like deposits, contactless options, and digital upsells make it easy for clients to add extras without feeling pressured. With Tuft’s broadcasting feature, groomers can send promotional messages directly to all app users, perfect for highlighting festive offers, limited-time upgrades, or gift bundles. When clients can see and pay for these add-ons at checkout, it naturally increases the average spend per visit while keeping the experience convenient and engaging.”
And when it comes to making festive purchases easier for clients, she points out that convenience is everything.
“Convenience is everything during the festive rush, and that’s where digital payment systems really shine. With Tuft, pet owners can pay directly through the app, making it quick and effortless to confirm appointments or add extras without needing to call or handle cash. The app also supports Google Pay and Apple Pay, both must-haves for clients who prefer secure, one-tap payments. Flexibility helps groomers offer a smooth, stress-free experience that fits modern spending habits and keeps the checkout
process moving when time is tight.”
These systems are also giving groomers useful insight into client behaviour during the festive rush.
“We’ve seen more clients booking online earlier and spending a bit more per visit, especially when groomers highlight festive add-ons or loyalty perks. Mobile payments are now the norm, so salons that accept Apple Pay or similar options tend to process transactions faster and see fewer drop-offs.”
Taken together, these perspectives paint a clear picture of what success looks like for dog groomers during the Christmas period. Early planning, clear communication, and creative touches all make a difference—but technology and human connection work best when
combined. Groomers who plan ahead, stay flexible, and focus on delivering a joyful experience for both clients and pets are the ones who not only survive but thrive during the busiest time of year.
The festive season may bring long hours and packed schedules, but it also brings the satisfaction of helping clients celebrate with their beloved dogs looking their very best. Whether it’s a perfectly tied Christmas bow, a festive spa treatment, or simply a well-managed diary that keeps stress to a minimum, each detail contributes to a smoother, more successful December. As Tiff, Sarah, Lia, and Chloe all demonstrate, with care, creativity, and a little technology, Christmas can be both merry and profitable in the grooming world.
Profit, Prep, Presents
December is always a whirlwind for grooming salons — a mix of festive excitement, packed appointment books and the chance to boost revenue through clever retailing. From gift packs to stocking fillers that customers can’t resist, the Christmas period offers huge potential for those who plan ahead. Two salon owners, Tiff Saywell of Brite Barks and Sarah Le Tocq of Divine Dog Groomers, reveal how they turn the season’s buzz into both happy clients and healthy profits.
Both groomers agree that the best profits don’t always come from large ticket items. At Brite Barks, Tiff Saywell focuses on smaller, high-margin products that customers love to add to their purchases. “The highest profit margins usually come from shampoos, colognes, brushes, bows, accessories and festive gift sets,” she explains. “They have a low cost price but a strong perceived value.”
To make these items stand out, Tiff creates Christmas-themed bundles — ready-to-gift packs that look attractive on shelves and appeal to clients looking for simple presents. The key, she says, is presentation: festive packaging, clever displays, and a focus on convenience.
At Divine Dog Groomers, Sarah Le Tocq takes a slightly different but equally strategic approach. She orders her Christmas stock as early as January, securing better prices and ensuring higher margins later in the year. “We order in January the year before,” she says. “That gives us higher margins and lets us pass on bigger discounts to customers.”
Her focus is on uniqueness and value. “I’ve got Pets at Home one mile one way and Jolleys, B&M and Home Bargains a mile the other,” she explains. “So I’ve learnt to stock goods that are good value but different to what they sell.”
Her festive favourites? “Our Santa treat bags — cute little bags filled with natural treats from a Northampton company — sell really well. And our Christmas baubles filled with dog biscuits at 99p are always a hit.”
While both groomers work with small, affordable items, they share the same philosophy: make it easy for clients to buy. Tiff prioritises products that can be positioned as quick wins — stocking fillers, small gifts, or little luxuries that complement grooming services. “People
want to treat their dogs but they also love the idea of gifting something personal,” she says. “Creating prepacked bundles means clients don’t have to think — they just see it, like it and buy it.”
Combining retail with grooming
services is another way both businesses maximise seasonal sales. For Tiff, the key is subtlety and timing. “I make retail part of the grooming conversation, recommending products I’ve used during the groom so owners see the benefit straight away,” she explains. “I
also offer small discounts on add-ons when purchased with a groom — for example, 10% off a Christmas cologne when you book a December groom.”
She finds that presentation and placement make a big difference. Products displayed at eye level in reception, packaged festively with bows or tissue paper, encourage clients to pick up extras while they’re paying.
Sarah takes a similar approach when it comes to impulse buys. “We put the Christmas baubles filled with dog biscuits right on the reception counter,” she says. “At 99p, customers love them — they’re quick impulse purchases that add up.” She also creates Santa treat bags filled with natural treats like rabbit ears, duck sausages and turkey-filled bones. These not only appeal visually but also fit her brand’s emphasis on natural, Britishmade products. “I’m all for supporting fellow independent businesses too,” she adds.
Encouraging clients to buy more doesn’t have to mean a hard sell. Tiff believes that suggestion and experience work better than pressure. “At checkout, I train myself and staff to suggest small add-ons casually,” she says. “Something as simple as, ‘Would you like to take home the spray we used on Bella today? It makes a lovely Christmas treat,’ works wonders.” This gentle recommendation often leads to repeat purchases long after Christmas, as clients remember how much they liked the products used in the salon.
Behind the scenes, stock management can make or break the festive season. Both groomers emphasise the importance of planning ahead to avoid either overstocking or missing sales. Tiff carefully tracks what sold well the previous year to forecast demand. “I look back at last Christmas’s sales to see what moved fastest,” she explains. “I order smaller quantities more often rather than overstocking.” Her approach is to focus on timeless products — shampoos, sprays, and brushes — that can still be sold in January if needed, while keeping seasonal items like Christmas bows and toys limited. If anything is left after the holidays, she turns it into a New Year promotion. “I’ll bundle leftover items into ‘New Year pamper packs’ to clear stock without heavy discounting,” she says. Sarah, on the other hand, places her main orders early in the year, spreading
CHRISTMAS - RETAILING
them over two deliveries — one in September and another in late October. “The January order arrives in September and is already in the shop — we’ve usually sold at least a third by now,” she explains. “Then we get another delivery at the end of October.” Her experience has taught her not to panic-order stock too late in the season. “I tend not to do emergency orders over Christmas,” she says. “There comes a point when people stop buying and are only interested in getting their dogs bathed for Santa Paws.”
Both agree that when it comes to Christmas retail, timing and customer mindset are everything. Early in the season, shoppers are excited and looking for gifts. By mid-December, most are focused on grooming appointments and the practicalities of the festive rush. Recognising that shift helps each business focus its efforts where they’ll have the greatest impact.
Tiff also sees the value in creating a festive atmosphere that reflects the excitement of the season. “It’s not just about selling products,” she says. “When your salon looks and smells Christmassy — twinkly lights, a few decorations, maybe a Christmas scent in the air — it makes clients feel festive and more likely to buy.”
For Sarah, it’s also about connection and authenticity. “People can buy dog treats anywhere,” she says. “But when they see we’ve put care into what we sell — local products, hand-packed treats, thoughtful displays — they appreciate it. That’s what keeps them coming back.”
In the end, both groomers agree that festive retailing isn’t just about profit, but about enhancing the customer experience. When clients feel they’re buying something special — something chosen with their dog in mind — they’re more likely to spend, recommend and return. The secret lies in preparation, presentation, and a genuine love for what they sell.
As the decorations go up and appointments fill the calendar, salons that combine smart retail planning with great customer service can make Christmas both merry and profitable. After all, it’s the season of giving — and for groomers like Tiff and Sarah, that includes giving their clients plenty of reasons to celebrate.
Clipit Holly Jolly Grooming Jacket
It’s beginning to look a lot like Christmas — in the salon too!
The Clipit Holly Jolly Jacket is the must-have grooming uniform this festive season. Whether you’re clipping, bathing, or styling, this limitededition jacket adds a touch of sparkle to your day while keeping you completely hair-free and comfortable. Made from Clipit’s signature hairresistant fabric, it’s lightweight, breathable, and quick-drying — perfect for long, busy grooming days. With a flattering fit and full-length zip, you’ll look the part from the first snip to the last Christmas pamper. £29.95
www.clipit-grooming.com
Candy Canine Shampoo
Mutneys Candy Canine Dog Shampoo is suitable for all dogs and leaves a long-lasting, sweet peppermint candy fragrance, reminiscent of seaside rock and Christmas / festive times! This shampoo gently cleanses and conditions, leaving the coat soft and manageable. Our Candy Canine Dog Shampoo is excellent for removing the smell of cigarette smoke.
Our Mutneys Candy Canine Dog Shampoo is designed to be diluted with water before use, with the recommended dilution rate at 10:1. Our concentrated formula means a little goes a long way!
From £3.00
www.mutneys.com
Groom Professional
Dear Santa Shampoo
Get that festive feeling with Groom professional Dear Santa Shampoo. Named after the big man himself, this shampoo is scented with spiced orange, making it perfect for snuggling around the fire with your pooch.
From £2.26 www.christiesdirect.com
Christmas Dog Nose & Paw Balm
The Innocent Hound
Christmas Dinner 120g
A Complete Christmas Dinner for an 8kg Dog. Made with High quality British Duck (40%) and Venison (30%) with Chicory Root, Carrot, Cranberry and Seaweed. Treat your Dog this Christmas Day!
£6.50
www.theinnocenthound.co.uk
Sometimes, action-packed days outdoors lead to minor scrapes and injuries – for pets and humans alike! Formulated with a natural blend of essential oils and moisturising Vitamin E, our Christmas balm is designed to soothe minor injuries, like scratches and grazes, and alleviate the discomfort from stings and bites. Apply to paws, noses and anywhere else that’s been in the wars. Discover now! This balm has a gentle Christmas scent to encourage relaxation and wellbeing.
From £7.99
www.belovedpetz.com
Wildlife, Welfare, Wisdom
Rachel Bean RVN shares a whirlwind month of travel, charity work, and animal care — from training conservation rangers in Zimbabwe to prepping for a Sri Lankan neutering clinic — plus her tips for groomers on keeping dogs safe from autumn’s hidden hazards.
Hello everyone, it’s been a whirlwind month both personally and professionally, and I’ve loved every minute of it!
I celebrated my birthday with a special trip to Ibiza, but before that I had the privilege of travelling to Zimbabwe to volunteer with the wonderful Dogs4Wildlife charity. For anyone unfamiliar with their work, Dogs4Wildlife is an incredible organisation dedicated to protecting endangered species through the training of highly skilled conservation dogs and the rangers who work alongside them. These remarkable dogs track poachers, detect snares, and help safeguard wildlife in some of the world’s most threatened environments.
During my time there, I had the opportunity to train rangers in lifesaving canine first aid – a skill that’s every bit as vital in the bush as it is here at home. These brave handlers risk their lives daily, often working in remote and dangerous conditions, and being able to give their dogs immediate emergency care could mean the difference between life and death. It was a humbling experience to see their dedication and to share knowledge that could help keep both dogs and handlers safe.
Looking ahead, I’m already preparing for another volunteering trip in January to Sri Lanka, where I’ll be supporting a five-day neutering clinic in Yala. It’s an amazing initiative aimed at improving welfare for street dogs, reducing overpopulation, and equipping local teams with essential veterinary knowledge. Volunteering on projects like these always reminds me how universal the human–animal bond is, and how much good can come from collaboration and compassion.
Back on UK soil, my Vet on Set business had an exciting project this month. We were on hand for the filming of Eight Out of Ten Cats with Jimmy Carr — and yes, Chilli the dog made a surprise walk-on appearance during rehearsal! She completely stole the show, winning over the cast, crew, and audience in seconds. She was an absolute natural and definitely enjoyed her moment in the spotlight. It’s always a joy to see animals on set being treated with care and professionalism, and I’m so proud of the work our team continues to do behind the scenes.
So yes, it’s been busy, busy, busy — but I wouldn’t have it any other way!
Autumn hazards
As we move into autumn, I want to highlight some seasonal dangers that dog groomers should be aware of. Grooming salons are often the first stop after a muddy walk, which means you might be the first to notice if a dog has eaten or come into contact with something harmful. Recognising the early signs of poisoning can make all the difference.
Common autumn hazards include:
• Conkers (horse chestnuts): These can cause vomiting, abdominal pain, and diarrhoea.
• Acorns: Contain tannins that may lead to stomach upsets, lethargy, or even liver and kidney issues.
• Mouldy garden waste: Piles of leaves or
compost can harbour toxins dangerous to dogs.
• Mushrooms and toadstools: Some are harmless, but others can be highly toxic — it’s safest to assume all are off-limits.
Warning signs a dog may have eaten something toxic:
• Excessive drooling or foaming at the mouth
• Sudden vomiting or diarrhoea
• Shaking, wobbliness, or unusual lethargy
• Collapse or seizures in severe cases
If you ever suspect poisoning, stay calm and take the following steps:
1. Remove the dog from the area to prevent further exposure.
2. Do not try to make the dog vomit — this can often cause more harm than good.
3. Contact the owner immediately and advise them to seek veterinary attention without delay.
4. If possible, note what the dog may have eaten and when, as this information can be crucial for the vet.
As groomers, you’re often in a unique position to notice subtle changes in behaviour or health that others might miss. Your vigilance and prompt action can genuinely save lives.
Until next time, stay safe, keep learning, and give those dogs an extra cuddle from me.
Rachel Bean RVN www.rachelbean.co.uk
The Cat Show Live
The Cat Show Live returned to Birmingham this year for its second instalment, drawing cat lovers from all over the UK for a one-day celebration dedicated entirely to our feline friends. With rescue charities, retail therapy, rare breeds, and inspiring talks, it was a buzzing showcase of everything cats—whether you’re a casual admirer or a seasoned cat enthusiast.
This month’s column is a little different, as I’ve just returned from The Cat Show Live in Birmingham and am still buzzing from the energy of another cat-focused extravaganza. Now in its second year, this unique one-day event is dedicated entirely to cats. While it is mostly geared towards the general public rather than professionals, it’s absolutely worth attending if you’re passionate about all things feline.
The venue was cleverly divided into three main areas: retail, rescue, and a showing section featuring a variety of breeds. Alongside these were two theatres hosting talks throughout the day, open to anyone keen to learn more about feline care, behaviour, and welfare.
Hope Alley
One of my favourite areas was Hope Alley, dedicated to charities and rescue organisations. This was a place where rescues could raise much-needed funds by selling items, showcase pictures and videos of cats currently looking
for homes, and connect with potential adopters or foster carers.
It was also heart-warming to see them catching up with families who had adopted cats previously. For me, this section highlighted the importance of
remembering that cat ownership isn’t just about buying pedigree kittens. With so many cats and kittens already in need of homes, it’s wonderful to see a cat show celebrating all felines, regardless of breed or background.
Retail Avenue
Retail Avenue was a shopper’s paradise. The stalls were incredibly varied, offering everything from cat-themed clothing, accessories, stickers, and journals for humans, to an array of treats, toys, furniture, litter options, and premium foods for cats.
There were also creative touches— artists painting live, local groomers showcasing their work, and cat sitters promoting their services. I had a stand selling our herbs for cats, which are designed to enrich their lives and support behaviour and wellbeing. For any cat lover, it was a treasure trove of ideas and inspiration.
Cat Showing Area
One of the highlights of The Cat Show
BUSINESS
Live is the chance to meet cats of all breeds in a relaxed, non-competitive setting. Unlike traditional shows, there was no live judging, so the atmosphere was calmer and the cats could stay comfortable in their pens. Visitors were able to ask breeders questions or simply admire the cats at leisure.
I had the joy of meeting some rare and unusual breeds, including Wolfie, a Transylvanian cat who happens to be the only male of his kind in the UK. He’s an affectionate purr machine and a personal favourite of mine at every show.
Other breeds on display included an F3 Savannah, several Sphynx, Devon and Selkirk Rexes, Maine Coons, Ragdolls, Korats, Abyssinians, Lykoi (another favourite of mine), Siberian and Norwegian Forest Cats, Peterbalds, and American Curls. Some I had never encountered in person before, so it was a treat to stroke their coats and get a feel for their unique personalities.
Theatre Talks
The event also offered a wealth of educational opportunities through its two theatres. I spoke in the Dr Phillipa Holmes Theatre, which hosted shorter sessions led by various cat professionals. My talk focused on how herbs can enrich a cat’s life, while others covered senior cat care, breed showcases, feline behaviour, and even practical advice on renting with pets.
Meanwhile, the Applaws Theatre offered longer sessions on topics such
as grooming, enrichment, first aid, understanding feline body language, and caring for cats of all ages. Although I couldn’t attend as many talks as I’d have liked—being busy with my stand and my own presentation—I was delighted to hear that all talks were recorded and should be available online.
Overall Impressions
This year’s event felt much bigger than last year, with two full stages of speakers and noticeably higher attendance. The organisation was smooth, with talks running on time and the atmosphere relaxed and welcoming.
While the event is firmly aimed at the general public, which is fantastic, I can’t help but feel there is a need for something similar tailored to cat professionals—somewhere to discuss products, techniques, welfare, and best practices, while also networking and sharing ideas. Perhaps that’s something to explore for the future!
I’ve already signed up for 2026, and there’s even talk of a London event, which would be a brilliant addition. After years of the pet world being so dogfocused, it’s refreshing to see cats finally stepping into the spotlight. Long may it continue.
Protection from Cyber Threats
Running a pet business is a labour of love, whether you’re grooming pups, managing a pet shop, or caring for boarders. Your days are full of wagging tails and happy customers. But while you’re focused on fur and fun, another risk could be lurking unseen: cybercrime.
Cyber-attacks are rising across the UK, and pet businesses are not immune. One breach could cause major financial losses, reputational harm, or even shut your business down – just as M&S recently experienced when an attack forced them to pause online trading.
That’s why Cyber Insurance is essential. It protects your digital operations, giving you peace of mind so you can focus on what you do best. Caring for animals.
What is Cyber Insurance?
Cyber Insurance acts as a digital safety net. It helps cover the costs of recovering from online threats such as hacking, ransomware, or data breaches. From IT recovery and legal fees to managing bad press, it ensures you’re supported when the unexpected happens.
If your business uses booking systems, payment processors, or customer databases, Cyber Insurance isn’t optional, it’s crucial.
Why pet businesses need it
You might think, “Why would hackers target me?”
In reality, small businesses are prime targets because many lack strong cybersecurity. In fact, over 40% of cyberattacks now target small enterprises. Pet businesses regularly store sensitive information such as payment details and client contacts, making them attractive to cybercriminals.
A single attack can cost thousands and the damage to your reputation could last far longer.
Common cyber threats
• Phishing emails: A fake link allows hackers into your systems.
• Ransomware: Criminals lock you out of your data and demand payment.
• Data breaches: Customer information is stolen or exposed.
• Malware and downtime: Infected systems halt your ability to trade.
Cyber Insurance helps cover investigation, ransom costs, data recovery, and customer notifications, plus PR support to rebuild trust.
The
risks
of going
without Recovering from a cyber-attack without insurance can be overwhelming. You could face huge bills for IT experts, data restoration, and compensation. Some small businesses never recover from the financial hit or reputational fallout. Cyber Insurance gives you the financial
and operational backing to bounce back quickly.
Reducing your risk
Combine insurance with proactive habits:
• Keep software and systems updated.
• Back up essential data weekly.
• Train your team to spot phishing emails and use strong passwords.
Protect your business today
No pet business is too small for cybercriminals to target. Cyber Insurance from Brooks Braithwaite gives you protection, reassurance, and expert support when you need it most.
To add Cyber Insurance to your policy, call 0345 982 5499. We’re open weekdays 8am–8pm and weekends 9am–6pm.
Where Passion Meets Profession
Protect Your Passion
Running any pet-related business comes with its own unique risks. At Pet Business Insurance (PBI), we specialise in protecting businesses like yours—dog walkers, groomers, pet sitters, boarding facilities, trainers, mobile services and more—with tailored insurance cover that reflects what you actually do.
Why specialist pet business insurance matters
General business insurance often fails to consider the particular exposures faced in pet care: accidental injury to animals, pets going missing under your supervision, or claims from clients whose property or animals are harmed. At PBI, we understand these risks — because they’re exactly what you face.
From just £1.57 per week (or £6.81 per month), you can get coverage designed for your trade.
What’s included as standard
Our baseline cover is generous and built with pet businesses in mind. Key protections include:
• Public Liability (usually up to £5 million) to cover claims by third parties
• Accidents & Injury to Animals (often up to £75,000 total, with claim limits) while in your care
• Loss or theft of animals
• Loss of keys
• Loss of money (for cash you handle)
• Equipment cover (for your tools, grooming kit, cages, etc.)
• Travel costs
• Loss of licence cover (if your licence to operate is threatened)
• Show or event insurance (for petrelated events you might run)
These core covers give you strong protection against the most common liabilities your business might face.
Optional extras you can add
Because every business is different, you can bolt on extra modules such as:
• Employers’ Liability (if you have staff)
• Professional Indemnity
• Legal Expenses Cover
• Animal Illness / Vet Fees
• Business Interruption
• Buildings, Glass, or Chilled/Frozen Stock cover
• Personal Accident and Personal Possessions
This flexibility means you only pay for what you need, and can grow cover as your business grows.
Why choose PBI?
• PBI is a pet business specialist — this is all we do, so we understand the trade inside out.
• Over 20 different trades are currently covered — from dog walking to pet taxis and hydrotherapy.
• No admin fees to cancel mid-term, and a pro rata refund for unused cover (as long as no claim has been made).
• High claim payment record (96 % of claims paid).
• Excellent customer feedback: rated 4.9/5 on Feefo from more than 1,089 reviews, and a winner of the Platinum Trusted Service Award.
Get covered now
Protecting your business means protecting your reputation, finances and peace of mind. With PBI you can build a bespoke policy quickly online, get your quote in minutes, and start trading knowing you’re safeguarded. Whether you’re starting out or scaling up, we’re here to help your pet business thrive — without having to worry about what happens if things go wrong. Call us on 01284 736874 or email us at info@petbusinessinsurance.co.uk to speak with a member of our team for assistance. You can visit our website at www.petbusinessinsurance.co.uk
